{"id":4387,"date":"2020-10-01T22:32:05","date_gmt":"2020-10-01T17:02:05","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=4387"},"modified":"2020-10-01T22:32:41","modified_gmt":"2020-10-01T17:02:41","slug":"6-writing-tips-for-a-successful-email-marketing-campaign","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/6-writing-tips-for-a-successful-email-marketing-campaign\/","title":{"rendered":"6 Writing Tips for a Successful Email Marketing Campaign"},"content":{"rendered":"<figure id=\"attachment_4388\" aria-describedby=\"caption-attachment-4388\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2020\/10\/6-writing-tips-for-email-marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4388\" src=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2020\/10\/6-writing-tips-for-email-marketing.jpg\" alt=\"6 writing tips for email marketing\" width=\"960\" height=\"640\" srcset=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2020\/10\/6-writing-tips-for-email-marketing.jpg 960w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2020\/10\/6-writing-tips-for-email-marketing-300x200.jpg 300w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2020\/10\/6-writing-tips-for-email-marketing-768x512.jpg 768w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2020\/10\/6-writing-tips-for-email-marketing-624x416.jpg 624w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><figcaption id=\"caption-attachment-4388\" class=\"wp-caption-text\">6 writing tips for email marketing.<\/figcaption><\/figure>\n<p>Email marketing is a powerful and effective marketing tool that has been used by marketers all over the globe for years. It\u2019s one of the oldest yet most significant marketing tools out there. Marketers and business owners use it regardless of their niche or industry. And, in order to have a strong email presence, you need to know how to write a great email copy.<\/p>\n<p>Focus of this blog post<\/p>\n<ol>\n<li>6 writing tips<\/li>\n<li>Successful email marketing<\/li>\n<\/ol>\n<p>Writing an email copy is challenging and demanding, but once you understand the essential steps, you\u2019ll have nothing to worry about. That\u2019s why we\u2019ve put together this guide with 6 writing tips you need to know about.<\/p>\n<p>Let\u2019s take a closer look at each step.<\/p>\n<h2>1. A Single Goal<\/h2>\n<p>Before you start writing your email copy, you have to think about the specific goal you want it to reach. There are dozens of goals you could set for an email copy.<\/p>\n<p>It could be:<\/p>\n<ul>\n<li>offering a discount<\/li>\n<li>announcing a new product launch<\/li>\n<li>celebrating a year with a customer<\/li>\n<li>inviting them to your website<\/li>\n<li>inviting them to a webinar<\/li>\n<\/ul>\n<p>Whatever the goal of your email copy is, make sure that you choose one and stick to it.<\/p>\n<p>If you decide to say too many things, the recipient might get confused, overwhelmed, and eventually give up on reading it.<\/p>\n<h2>2. A Simple Structure<\/h2>\n<p>Here\u2019s the thing &#8211; people aren\u2019t in love with the idea of receiving emails they didn\u2019t ask for. But, if the content of the email might be interesting to them, they\u2019ll embrace it.<\/p>\n<p>This is why you need to use a simple email structure. It will allow your recipients to:<\/p>\n<ul>\n<li>scan the email<\/li>\n<li>understand what\u2019s it about within seconds<\/li>\n<li>decide whether they want to read the whole thing<\/li>\n<\/ul>\n<p>To achieve this effect, follow these simple rules:<\/p>\n<ul>\n<li>use subheadings<\/li>\n<li>write short paragraphs<\/li>\n<li>use bullet points and lists<\/li>\n<\/ul>\n<p>Give the readers a chance to decide whether this email deserves their attention or not. If you send a bunch of text divided into huge paragraphs, they&#8217;ll give up on reading it before they even start.<\/p>\n<h2>3. A Clear CTA<\/h2>\n<p>A CTA (call-to-action) is a very important piece of this puzzle. It\u2019s the final touch to your email copy and a clear invitation for your readers.<\/p>\n<p>If you want them to perform the desired action, you have to tell them exactly what to do.<\/p>\n<p>Include a CTA that is:<\/p>\n<ul>\n<li>dominating the email by design<\/li>\n<li>short and clear<\/li>\n<li>urging and actionable<\/li>\n<\/ul>\n<p>Also, it would be a <a href=\"https:\/\/www.entrepreneur.com\/article\/269879\" target=\"_blank\" rel=\"nofollow\">great idea to make a CTA button<\/a>, and turn it into a clickable link that will allow the readers to perform the action in just one click.<\/p>\n<p>So, if your CTA is \u201cHurry up to check out our final sale!\u201d the link should take them directly to your e-commerce website.<\/p>\n<h2>4. Add Visuals<\/h2>\n<p>Nothing grabs the attention of a person reading an email like a powerful visual that supports the content. Visuals are great for breaking up the monotony of the email.<\/p>\n<p>Still, you have to be careful with how you choose and add visuals:<\/p>\n<ul>\n<li>optimize images to speed up the email loading time<\/li>\n<li>don\u2019t add too many<\/li>\n<li>make sure the image responds to the content of the email<\/li>\n<\/ul>\n<p>Visuals should bring the content of the email closer to the recipient and explain what the email is about.\u00a0 It will make them more interested in the content.<\/p>\n<h2>5. Test Different Versions<\/h2>\n<p>When you&#8217;re writing an email copy, you should always aim for one goal and a specific target audience. Still, no matter how well you think you know your target audience, you can&#8217;t know what they like for sure until you test it.<\/p>\n<p>This is why you should test different versions of an email copy and measure which one converts better.<\/p>\n<p>So, here\u2019s how you\u2019re going to do it:<\/p>\n<ul>\n<li>choose your goal and your target audience<\/li>\n<li>divide your target audience into two or more groups<\/li>\n<li>for each group, create a unique email copy<\/li>\n<li>change the visuals, the subtitles, design, CTAs, or anything you want<\/li>\n<\/ul>\n<p>Then, measure the results of each email copy and see which one got more conversions. Then, use that email copy as a model for your future copies and add those features that made it the most effective one.<\/p>\n<p>A\/B testing of different email copies for the same target audience can deliver golden data that you\u2019ll use to further improve your email marketing strategy.<\/p>\n<h2>6. Polish to Perfection<\/h2>\n<p>Your email copy says a lot about you as a professional. This is why you have to polish it to perfection. But what does that mean?<\/p>\n<p>As a professional, you can\u2019t let any mistake find its way to your final email copy. Instead, you have to:<\/p>\n<ul>\n<li>edit several times<\/li>\n<li>proofread every word<\/li>\n<li>remove all grammar and spelling mistakes<\/li>\n<\/ul>\n<p>If you feel like you need help with this step, check out these websites ratings. Checking accuracy is a step you mustn\u2019t skip.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>As you can see, writing a great email copy for a successful and strong email marketing campaign can be quite a task. Still, with the right instructions and strong dedication, you can achieve all the goals you\u2019ve set.<\/p>\n<p>Use the tips listed above and start working on improving your email marketing strategy. Create email copies that are powerful, engaging, and memorable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to run a successful email marketing campaign? The way you write your message has a big impact on your email marketing? 6 writing tips that can definitely help.<\/p>\n","protected":false},"author":24,"featured_media":4388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[914,1183,1226,1184,731],"class_list":["post-4387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing-tips","tag-email-writing-tips","tag-how-to-write-emails","tag-writing-emails","tag-writing-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Writing Tips for a Successful Email Marketing Campaign<\/title>\n<meta name=\"description\" content=\"Want to run a successful email marketing campaign? The way you write your message has a big impact on your email marketing? 6 writing tips that can definitely help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/credible-content.com\/blog\/6-writing-tips-for-a-successful-email-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Writing Tips for a Successful Email Marketing Campaign\" \/>\n<meta property=\"og:description\" content=\"Want to run a successful email marketing campaign? The way you write your message has a big impact on your email marketing? 6 writing tips that can definitely help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/credible-content.com\/blog\/6-writing-tips-for-a-successful-email-marketing-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Credible Content Writing &amp; SEO Copywriting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CredibleContent\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01T17:02:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-01T17:02:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2020\/10\/6-writing-tips-for-email-marketing.jpg\" \/>\n<meta name=\"author\" content=\"Daniela McVicker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"6 Writing Tips for a Successful Email Marketing Campaign\" \/>\n<meta name=\"twitter:description\" content=\"Want to run a successful email marketing campaign? 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