{"id":4576,"date":"2021-06-10T15:36:05","date_gmt":"2021-06-10T10:06:05","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=4576"},"modified":"2021-06-10T15:36:05","modified_gmt":"2021-06-10T10:06:05","slug":"what-exactly-do-you-do","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/","title":{"rendered":"What exactly do you do?"},"content":{"rendered":"
\"It's<\/a>
It’s very important to know exactly what you do.<\/figcaption><\/figure>\n

This is the first thing that I want to know when take up a new content writing project: what exactly does the client do?<\/p>\n

The answer is not as simple as it may seem in the beginning. For most of the clients, it is often difficult to tell in a couple of sentences what they do and exactly who they serve.<\/p>\n

And then they wonder why their websites in general and copywriting in particular don\u2019t convert.<\/p>\n

It helps you target better if you know exactly what you do.<\/p>\n

What do I do?<\/p>\n

I provide content writing and copywriting services.<\/p>\n

Big deal. There are thousands of content writers and copywriters on the Internet, and some may be even better than me.<\/p>\n

So, what do I do to deserve your business?<\/p>\n

I write engaging content that helps you convert better. I also improve your search engine rankings.<\/p>\n

Now, this is a bit more precise. What next?<\/p>\n

My writing is confident. It may not win a Pulitzer or a Booker Prize, but I write with conviction and confidence.<\/p>\n

I always know the right words for the message that you want to convert.<\/p>\n

I don\u2019t use fluff. I come to the point straightaway. I don\u2019t try to impress the readers. I try to inform them.<\/p>\n

Instead of worrying about how many words I should write, I focus on the message (although, most of the clients are more worried about the number of words, but that\u2019s a different story).<\/p>\n

So, as a content writer and a copywriter, I do the following:<\/p>\n

    \n
  • Write conversational content.<\/li>\n
  • Write content with conviction.<\/li>\n
  • My content writing helps you improve your search engine rankings.<\/li>\n<\/ul>\n

    These are the basic traits that a small business owner is looking for in a content writer.<\/p>\n

    Similarly, if you want to communicate your message without confusing your visitors, you must know exactly what you deliver.<\/p>\n

    Don\u2019t leave it on your content writer to first understand what you do and then write. He or she will be wasting his or her time and you too will be wasting your time.<\/p>\n

    Write down somewhere exactly what you do whether you are getting content written by a writer or you yourself are writing it.<\/p>\n

    What do you deliver?<\/p>\n

    What is the benefit of working with you?<\/p>\n

    How do you define your target customers and clients?<\/p>\n

    What would they be looking for when they search for you?<\/p>\n

    Is there something that you can deliver that the others cannot? What is it?<\/p>\n

    What sets you apart?<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Before beginning to write content for a new project my first priority is to know exactly what the client does.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[95,700,1242,1243],"class_list":["post-4576","post","type-post","status-publish","format-standard","hentry","category-copywriting-and-content-writing-tips","tag-content-writing-tips","tag-copywriting-tips","tag-understanding-your-goals","tag-usp"],"yoast_head":"\nWhat exactly do you do? - Credible Content Blog<\/title>\n<meta name=\"description\" content=\"Before beginning to write content for a new project my first priority is to know exactly what the client does.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What exactly do you do? - Credible Content Blog\" \/>\n<meta property=\"og:description\" content=\"Before beginning to write content for a new project my first priority is to know exactly what the client does.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/\" \/>\n<meta property=\"og:site_name\" content=\"Credible Content Writing & SEO Copywriting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CredibleContent\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/amrithallan\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-10T10:06:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/06\/What-you-deliver.png\" \/>\n<meta name=\"author\" content=\"Amrit Hallan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@amrithallan\" \/>\n<meta name=\"twitter:site\" content=\"@ContentGyan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amrit Hallan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/\"},\"author\":{\"name\":\"Amrit Hallan\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607\"},\"headline\":\"What exactly do you do?\",\"datePublished\":\"2021-06-10T10:06:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/\"},\"wordCount\":443,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/06\/What-you-deliver.png\",\"keywords\":[\"Content Writing Tips\",\"copywriting tips\",\"understanding your goals\",\"USP\"],\"articleSection\":[\"Copywriting and Content Writing Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/\",\"url\":\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/\",\"name\":\"What exactly do you do? - Credible Content Blog\",\"isPartOf\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/06\/What-you-deliver.png\",\"datePublished\":\"2021-06-10T10:06:05+00:00\",\"description\":\"Before beginning to write content for a new project my first priority is to know exactly what the client does.\",\"breadcrumb\":{\"@id\":\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#primaryimage\",\"url\":\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/06\/What-you-deliver.png\",\"contentUrl\":\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/06\/What-you-deliver.png\",\"width\":1280,\"height\":720,\"caption\":\"It's very important to know exactly what you do.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/credible-content.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What exactly do you do?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/credible-content.com\/blog\/#website\",\"url\":\"https:\/\/credible-content.com\/blog\/\",\"name\":\"Credible Content Writing & SEO Copywriting Blog\",\"description\":\"Looking for insightful blog posts on content writing, and SEO copywriting? You will find them on Credible Content Blog. Updated almost daily. Fresh, unique perspective.\",\"publisher\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/credible-content.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/credible-content.com\/blog\/#organization\",\"name\":\"Credible Content Blog\",\"url\":\"https:\/\/credible-content.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2017\/08\/favicon.png\",\"contentUrl\":\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2017\/08\/favicon.png\",\"width\":64,\"height\":64,\"caption\":\"Credible Content Blog\"},\"image\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CredibleContent\",\"https:\/\/x.com\/ContentGyan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607\",\"name\":\"Amrit Hallan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/01934511b40b5cdd1de173ca248ca67683477b23e1f93def6bd8c9ff9a9665f7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/01934511b40b5cdd1de173ca248ca67683477b23e1f93def6bd8c9ff9a9665f7?s=96&d=mm&r=g\",\"caption\":\"Amrit Hallan\"},\"description\":\"Amrit Hallan is a professional content writer who helps businesses improve their conversion rate through credible and compelling content writing. His main strength lies in writing search engine optimized content without compromizing quality and meaningfulness.\",\"sameAs\":[\"https:\/\/credible-content.com\",\"http:\/\/facebook.com\/amrithallan\",\"https:\/\/x.com\/amrithallan\"],\"url\":\"https:\/\/credible-content.com\/blog\/author\/amrithallan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What exactly do you do? - Credible Content Blog","description":"Before beginning to write content for a new project my first priority is to know exactly what the client does.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/","og_locale":"en_US","og_type":"article","og_title":"What exactly do you do? - Credible Content Blog","og_description":"Before beginning to write content for a new project my first priority is to know exactly what the client does.","og_url":"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/","og_site_name":"Credible Content Writing & SEO Copywriting Blog","article_publisher":"https:\/\/www.facebook.com\/CredibleContent","article_author":"http:\/\/facebook.com\/amrithallan","article_published_time":"2021-06-10T10:06:05+00:00","og_image":[{"url":"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/06\/What-you-deliver.png","type":"","width":"","height":""}],"author":"Amrit Hallan","twitter_card":"summary_large_image","twitter_creator":"@amrithallan","twitter_site":"@ContentGyan","twitter_misc":{"Written by":"Amrit Hallan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#article","isPartOf":{"@id":"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/"},"author":{"name":"Amrit Hallan","@id":"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607"},"headline":"What exactly do you do?","datePublished":"2021-06-10T10:06:05+00:00","mainEntityOfPage":{"@id":"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/"},"wordCount":443,"commentCount":0,"publisher":{"@id":"https:\/\/credible-content.com\/blog\/#organization"},"image":{"@id":"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#primaryimage"},"thumbnailUrl":"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/06\/What-you-deliver.png","keywords":["Content Writing Tips","copywriting tips","understanding your goals","USP"],"articleSection":["Copywriting and Content Writing Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/","url":"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/","name":"What exactly do you do? - Credible Content Blog","isPartOf":{"@id":"https:\/\/credible-content.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#primaryimage"},"image":{"@id":"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#primaryimage"},"thumbnailUrl":"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/06\/What-you-deliver.png","datePublished":"2021-06-10T10:06:05+00:00","description":"Before beginning to write content for a new project my first priority is to know exactly what the client does.","breadcrumb":{"@id":"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#primaryimage","url":"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/06\/What-you-deliver.png","contentUrl":"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/06\/What-you-deliver.png","width":1280,"height":720,"caption":"It's very important to know exactly what you do."},{"@type":"BreadcrumbList","@id":"https:\/\/credible-content.com\/blog\/what-exactly-do-you-do\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/credible-content.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What exactly do you do?"}]},{"@type":"WebSite","@id":"https:\/\/credible-content.com\/blog\/#website","url":"https:\/\/credible-content.com\/blog\/","name":"Credible Content Writing & SEO Copywriting Blog","description":"Looking for insightful blog posts on content writing, and SEO copywriting? You will find them on Credible Content Blog. Updated almost daily. Fresh, unique perspective.","publisher":{"@id":"https:\/\/credible-content.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/credible-content.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/credible-content.com\/blog\/#organization","name":"Credible Content Blog","url":"https:\/\/credible-content.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/credible-content.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2017\/08\/favicon.png","contentUrl":"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2017\/08\/favicon.png","width":64,"height":64,"caption":"Credible Content Blog"},"image":{"@id":"https:\/\/credible-content.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CredibleContent","https:\/\/x.com\/ContentGyan"]},{"@type":"Person","@id":"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607","name":"Amrit Hallan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/credible-content.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/01934511b40b5cdd1de173ca248ca67683477b23e1f93def6bd8c9ff9a9665f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01934511b40b5cdd1de173ca248ca67683477b23e1f93def6bd8c9ff9a9665f7?s=96&d=mm&r=g","caption":"Amrit Hallan"},"description":"Amrit Hallan is a professional content writer who helps businesses improve their conversion rate through credible and compelling content writing. His main strength lies in writing search engine optimized content without compromizing quality and meaningfulness.","sameAs":["https:\/\/credible-content.com","http:\/\/facebook.com\/amrithallan","https:\/\/x.com\/amrithallan"],"url":"https:\/\/credible-content.com\/blog\/author\/amrithallan\/"}]}},"_links":{"self":[{"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/posts\/4576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/comments?post=4576"}],"version-history":[{"count":1,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/posts\/4576\/revisions"}],"predecessor-version":[{"id":4578,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/posts\/4576\/revisions\/4578"}],"wp:attachment":[{"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/media?parent=4576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/categories?post=4576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/credible-content.com\/blog\/wp-json\/wp\/v2\/tags?post=4576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}