{"id":4587,"date":"2021-06-19T19:57:08","date_gmt":"2021-06-19T14:27:08","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=4587"},"modified":"2021-06-19T19:57:08","modified_gmt":"2021-06-19T14:27:08","slug":"what-is-a-cliffhanger-in-copywriting","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/what-is-a-cliffhanger-in-copywriting\/","title":{"rendered":"What is a cliffhanger in copywriting?"},"content":{"rendered":"
\"What<\/a>
What is a cliffhanger in copywriting?<\/figcaption><\/figure>\n

A cliffhanger in copywriting is also called the \u201ccuriosity gap\u201d.<\/p>\n

You want your readers to read your entire copy, right?<\/p>\n

Making them read the entire copy is important for call-to-action and conversion.<\/p>\n

You want to keep them hooked.<\/p>\n

You need to pique their interest.<\/p>\n

They should quickly want to read what comes next.<\/p>\n

What makes reading gripping? What do you call a page turner?<\/p>\n

When the writer always keeps you on the edge.<\/p>\n

Something is always just about to happen.<\/p>\n

You must have seen cliffhangers in many Netflix series: the current episode ends at a drastic juncture, and you desperately want to know what happens next.<\/p>\n

So, you watch the next episode instantly.<\/p>\n

You can use cliffhangers similarly for writing copy that you want people to read till the end.<\/p>\n

Why is it important for your readers to read your copy till the end?<\/p>\n

You are building a narrative.<\/p>\n

You want to inform, educate and motivate them enough so that they convert.<\/p>\n

Your entire narrative builds towards your call-to-action.<\/p>\n

If they lose interest midway, they will never respond to your call-to-action. They will never be motivated enough.<\/p>\n

Therefore, it is important that you keep your readers hooked with the help of cliffhangers.<\/p>\n

Build the suspense. Tantalize them. Hook them with incomplete sentences and opportune questions.<\/p>\n

Here are some examples:<\/p>\n

\u201cHe wasn\u2019t sure if he could afford it, but then\u2026\u201d<\/p>\n

\u201cJust when he thought he had seen whatever could have been seen, something totally unexpected unfolded.\u201d<\/p>\n

\u201cThis app doesn\u2019t just help you manage your tasks, it does much more than that. Want to know what?\u201d<\/p>\n

Don\u2019t overdo, though. Use cliffhangers in copywriting strategically for maximum benefit.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cliffhangers in copywriting can help you keep your readers interested in your copy till the end. You can strategically place cliffhangers when writing copy to make them read further.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[1248,1249,1247,700],"class_list":["post-4587","post","type-post","status-publish","format-standard","hentry","category-copywriting-and-content-writing-tips","tag-cliffhanger","tag-compelling-writing","tag-copywriting-how-to","tag-copywriting-tips"],"yoast_head":"\nWhat is a cliffhanger in copywriting? - Credible Content Blog<\/title>\n<meta name=\"description\" content=\"Cliffhangers in copywriting can help you keep your readers interested in your copy till the end. 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