{"id":4678,"date":"2021-07-22T01:13:21","date_gmt":"2021-07-21T19:43:21","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=4678"},"modified":"2021-07-22T01:13:21","modified_gmt":"2021-07-21T19:43:21","slug":"should-you-publish-evergreen-content-or-trendy-content","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/should-you-publish-evergreen-content-or-trendy-content\/","title":{"rendered":"Should you publish evergreen content or trendy content?"},"content":{"rendered":"<figure id=\"attachment_4679\" aria-describedby=\"caption-attachment-4679\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/07\/Evergreen-content-or-trendy-content.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4679\" src=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/07\/Evergreen-content-or-trendy-content.png\" alt=\"Evergreen content or trendy content\" width=\"1280\" height=\"720\" srcset=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/07\/Evergreen-content-or-trendy-content.png 1280w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/07\/Evergreen-content-or-trendy-content-300x169.png 300w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/07\/Evergreen-content-or-trendy-content-1024x576.png 1024w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/07\/Evergreen-content-or-trendy-content-768x432.png 768w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2021\/07\/Evergreen-content-or-trendy-content-624x351.png 624w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/a><figcaption id=\"caption-attachment-4679\" class=\"wp-caption-text\">Evergreen content or trendy content?<\/figcaption><\/figure>\n<p>For lasting search engine rankings, it is often recommended that you publish evergreen content.<\/p>\n<h2>What is evergreen content?<\/h2>\n<p>Evergreen content is the content that is relevant for a long time \u2013 even multiple years. This type of content doesn\u2019t go out of date. You can call it practically an ageless wisdom.<\/p>\n<p>Take for example, if right now I write a list of <a href=\"https:\/\/credible-content.com\/blog\/10-tips-write-seo-content-website\/\">tips on how to write SEO content<\/a> (assuming that the search engine algorithms by now have matured a lot), I\u2019m pretty sure that provided I stick to the fundamental Google SEO guidelines, it will be an evergreen content.<\/p>\n<p>People will find this blog post useful and relevant for at least 2-3 years and consequently, it should enjoy higher search engine rankings accordingly.<\/p>\n<p>Here are some examples of evergreen content titles:<\/p>\n<ul>\n<li>How to cook a healthy vegetarian meal in 10 minutes?<\/li>\n<li>How to write content with sincerity and focus?<\/li>\n<li>What are the ageless tenets of copywriting no matter what the medium?<\/li>\n<li><a href=\"https:\/\/credible-content.com\/blog\/what-differentiates-a-great-content-writer-from-an-average-content-writer\/\">What differentiates a great content writer from an average content writer?<\/a><\/li>\n<\/ul>\n<h2>What is trendy content?<\/h2>\n<p>Trendy content or non-evergreen content is topical and relevant to something that is going on right now.<\/p>\n<p>Let\u2019s hope we don\u2019t have to write evergreen content on Covid, but right now, if I write something about content writing related to Covid, it is a trendy topic.<\/p>\n<p>Take for example this blog post that I wrote recently: <a href=\"https:\/\/credible-content.com\/blog\/am-i-getting-more-content-writing-assignments-post-covid\/\">Am I getting more content writing assignments post-Covid?<\/a><\/p>\n<p>As you can see, since Covid is a temporary situation (hopefully) this is a trendy topic. It is based on an ongoing trend.<\/p>\n<p>When Covid is over, except for journalists, academicians, scientists and doctors, there will be few people searching for it.<\/p>\n<h2>Striking a balance between evergreen content and trendy content<\/h2>\n<p>Trendy content gets you instant traffic. Evergreen content gets you ongoing traffic.<\/p>\n<p>Both types of content are important. When you publish trendy topics, for a few days you increase your visibility. More people can find your website or blog.<\/p>\n<p>They may link to you. They may share your content on social media. They may also stumble upon evergreen content.<\/p>\n<p>Since Google may be constantly looking for updated content to present to its users searching on a trending topic, it will quickly crawl and index your trendy content.<\/p>\n<p>A problem with trendy content might be that since thousands of bloggers and web publishers may be writing on the trending topic, the competition might be too high.<\/p>\n<p>In such cases, you should give the trending topic your own twist. Write about something that is about the trending topic, but an aspect that very few people are covering.<\/p>\n<p>What about highly competitive content for evergreen topics? The same advice. Even for evergreen content, the competition might be quite high. Give your own twist. Create a unique title that very few people might be covering.<\/p>\n<h2>What should be the balance between evergreen content and trendy content?<\/h2>\n<p>My personal experience says that go with the flow. Regularity is more important than strategizing in this regard, as long as you maintain a balance.<\/p>\n<p>Participate in ongoing conversations. At the same time, publish content that people are going to look up for, for a long time.<\/p>\n<p>You get more back links for evergreen content because publishers who are linking to your content know that it is going to be relevant for a long time to come.<\/p>\n<p>Yes, they also link to trending topics but only when they themselves are writing about those trending topics and they want to add value or add another perspective.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You should strike a good balance between publishing evergreen content and trending content. Trending content gives you instant visibility. Evergreen content: lasting visibility<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8],"tags":[1298,854,95,362,1297,518,1296],"class_list":["post-4678","post","type-post","status-publish","format-standard","hentry","category-content-strategy","category-content-writing","tag-content-publishing-strategy","tag-content-writing-strategy","tag-content-writing-tips","tag-evergreen-content","tag-evergreen-topics","tag-trending-topics","tag-trendy-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should you publish evergreen content or trendy content? - Credible Content Blog<\/title>\n<meta name=\"description\" content=\"You should strike a good balance between publishing evergreen content and trending content. Trending content gives you instant visibility. Evergreen content: lasting visibility\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/credible-content.com\/blog\/should-you-publish-evergreen-content-or-trendy-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Should you publish evergreen content or trendy content? - Credible Content Blog\" \/>\n<meta property=\"og:description\" content=\"You should strike a good balance between publishing evergreen content and trending content. Trending content gives you instant visibility. 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