{"id":4681,"date":"2021-07-22T23:57:01","date_gmt":"2021-07-22T18:27:01","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=4681"},"modified":"2021-07-22T23:57:01","modified_gmt":"2021-07-22T18:27:01","slug":"content-going-viral-doesnt-always-translate-into-money","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/content-going-viral-doesnt-always-translate-into-money\/","title":{"rendered":"Content going viral doesn\u2019t always translate into money"},"content":{"rendered":"

As explained in this Buzz Feed News<\/a> update about a content creator from Canada called Kevin Parry whose video generated millions of views on multiple platforms (15 million on Instagram, 28 million on TikTok and 30 million somewhere else).<\/p>\n

Here is a tweet from him saying that he didn\u2019t make a single penny directly from the video:<\/p>\n

https:\/\/twitter.com\/kevinbparry\/status\/1417091867204853767<\/p>\n

 <\/p>\n

Intriguing, although, I\u2019m not surprised. It depends on which platform you publish your content.<\/p>\n

As he explains in the Buzz Feed interview, there is no TikTok video-monetization scheme for Canada, otherwise, he may have made some money because when TikTok hadn\u2019t been banned in India, I came across lots of people making some good money when their videos went viral.<\/p>\n

When you are creating videos, it\u2019s YouTube where you can make money when your videos go viral because the video hosting service embeds advertisements within the videos, and it has some model of sharing revenue with the creators.<\/p>\n

Even there, it depends on what sort of video content you are uploading. If the sponsors don\u2019t find your content suitable for their brands, they won\u2019t advertise. Hence, even if lots of people watch your videos, you may not make any money.<\/p>\n

I don\u2019t think platforms like Instagram and Twitter have some revenue sharing program for content creators. Hence, no matter how many million views you can generate from these platforms, you cannot make money directly.<\/p>\n

But then how do you make money?<\/p>\n

Kevin says that he got lots of work because of the video. Many big companies looking for talented videographers like him approached him, so, it was in that sense that he must have made lots of money.<\/p>\n

It also happens with my business blog. I publish blog posts as regularly as I can manage. This improves my search engine rankings for my important keywords. This gets me traffic. The traffic draws clients who would hire me as a content writer. I get money from my blog.<\/p>\n","protected":false},"excerpt":{"rendered":"

This blog post explains why sometimes even if your content generates millions of views you may not directly make money off your content, especially video.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[379,464,1299],"class_list":["post-4681","post","type-post","status-publish","format-standard","hentry","category-content-strategy","tag-video-content","tag-viral-content","tag-viral-content-marketing"],"yoast_head":"\nContent going viral doesn\u2019t always translate into money - Credible Content Blog<\/title>\n<meta name=\"description\" content=\"This blog post explains why sometimes even if your content generates millions of views you may not directly make money off your content, especially video.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/credible-content.com\/blog\/content-going-viral-doesnt-always-translate-into-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content going viral doesn\u2019t always translate into money - 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