{"id":4705,"date":"2021-07-28T01:35:18","date_gmt":"2021-07-27T20:05:18","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=4705"},"modified":"2021-07-28T01:35:18","modified_gmt":"2021-07-27T20:05:18","slug":"how-to-achieve-on-page-optimization-with-content-writing","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/how-to-achieve-on-page-optimization-with-content-writing\/","title":{"rendered":"How to achieve on-page optimization with content writing"},"content":{"rendered":"
\"On-page<\/a>
On-page optimization with content writing.<\/figcaption><\/figure>\n

Search engine optimization has two parts:<\/p>\n

    \n
  1. On-page optimization<\/li>\n
  2. Off-page optimization<\/li>\n<\/ol>\n

    Off-page optimization is not directly under your control. It is a long-term process. You publish lots of content. People find your content. If they like it, they engage with your content by linking to it, referring to it on social media websites and mobile apps or finding your content useful enough to spend some good amount of time on your website.<\/p>\n

    On-page optimization on the other hand is completely in your control. Aside from efficient source code, you can write content that is search engine optimized.<\/p>\n

    A recent Moz blog pos<\/a>t shares a few tips on how you can optimize your content for on-page optimization<\/strong>.<\/p>\n

    Here is how you can use content writing to achieve on-page optimization:<\/p>\n

    Format content that is easier to read when writing content<\/h2>\n

    When people visit your website or the page you are subjecting to on-page optimization, they should be able to read it as easily as possible. The same holds true for the search engine crawlers. They should be able to read your content without much fuss.<\/p>\n

    This means making your content writing scannable. Here are a few things you can do.<\/p>\n

    Use the H2 tags<\/h3>\n

    I have written on this topic multiple times. You should organize your content under different headings and subheadings. The above Moz author says that you should use your keywords \u2013 sometimes even the exact keywords you are trying to target \u2013 in the headings and subheadings.<\/p>\n

    Use headings after every 300 words. In this case, by headings I mean text between <H2> and <\/H2>.<\/p>\n

    Between headings, also use the <H3> tags as subheadings. This way, merely by looking at the text between headings and subheadings, your readers should be able to make out what your web page is about.<\/p>\n

    Use shorter sentences and paragraphs<\/h3>\n

    Everybody finds reading shorter sentences easy. Communicate one idea in one sentence. Of course, when you are feeling like writing a long sentence, do that, but most of the sentences should be short. In grammar lingo, such sentences are called \u201csimple sentences\u201d. Avoid using compound or complex sentences.<\/p>\n

    Use shorter paragraphs. Ideally, don\u2019t use more than two sentences in a paragraph. I tend to use more than two sentences, but I do that when my sentences are very short.<\/p>\n

    Use the main keyword within the first 100 words of the write-up<\/h3>\n

    This tip isn\u2019t included in the above link, but this can be useful. What does your keyword represent? It represents the core proposition of your web page.<\/p>\n

    Sometimes the search engine crawler cannot crawl your entire web page. By the time it reaches the body content, it goes to another link or completely leaves your website.<\/p>\n

    Hence, enable it to come across your main keyword (that represents the core topic of your web page) as early as possible so that even if it leaves your web page in a hurry, it processes the keyword.<\/p>\n

    Use bulleted lists<\/h3>\n

    Bulleted lists are easy to read. They don\u2019t even need to be complete sentences. You can just use phrases or even one-word expressions in the bulleted lists. Use your primary and secondary keywords in the bulleted lists. Use your hyperlinks.<\/p>\n

    Optimize your content for featured snippets<\/h2>\n

    Featured snippets are the highlighted pieces of content that appear on search result pages when you search for something, and the answer is well defined. Here are some benefits of writing your content that is featured snippets-friendly:<\/p>\n