{"id":4913,"date":"2021-10-23T23:30:03","date_gmt":"2021-10-23T18:00:03","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=4913"},"modified":"2021-10-23T23:30:03","modified_gmt":"2021-10-23T18:00:03","slug":"how-to-define-your-kpis-for-targeted-content-writing","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/how-to-define-your-kpis-for-targeted-content-writing\/","title":{"rendered":"How to define your KPIs for targeted content writing"},"content":{"rendered":"
\"How<\/a>
How to define your KPIs for targeted content writing?<\/figcaption><\/figure>\n

KPIs stand for key performance indicators \u2013 they \u201cindicate\u201d whether your efforts are performing in the right direction or not.<\/p>\n

Your biggest key performance indicator is the increase in your sales. But this KPI is made of scores of smaller KPI\u2019s and this KPI cannot be attained unless you focus on numerous smaller KPIs.<\/p>\n

Many content writing efforts do not pay off because people want to achieve everything with a single piece of content. They want to publish a few web pages or blog posts and then they want to generate business.<\/p>\n

Surprisingly, every person who knows a thing or two about doing business knows the importance of lead nurturing \u2013 how you bring your prospective customer in your sales funnel and then, systematically, you lead him or her to the final act \u2013 purchasing.<\/p>\n

But somehow, they tend to forget this when writing (or getting written) and publishing content on their websites.<\/p>\n

When writing a particular web page, the focus should be on the immediate objective \u2013 what do you want to achieve by publishing this particular piece of content? What singular action do you want people to take after reading your web page?<\/p>\n

Recently I published a book titled This Is How I Built My Content Writing Business<\/a>; if I write about this book on my blog, do I just focus on prompting people to read the preview, purchase the book, or if they need to, they can also hire me as their content writer?<\/p>\n

If I try to pack everything into a single blog post, it dilutes the focus and, even if the readers do not realize it, ends up confusing them. They may read the blog post, but a majority of them will leave without doing anything.<\/p>\n

Continuing with the example of the book, if I decide to write a blog post on my book, what could be the key performance indicators?<\/p>\n