{"id":4963,"date":"2022-01-11T00:42:22","date_gmt":"2022-01-10T19:12:22","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=4963"},"modified":"2022-01-11T00:42:22","modified_gmt":"2022-01-10T19:12:22","slug":"15-content-marketing-stats-essential-for-every-business","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/15-content-marketing-stats-essential-for-every-business\/","title":{"rendered":"15 Content Marketing Stats Essential for Every Business"},"content":{"rendered":"
\"15<\/a>
15 content marketing statistics<\/figcaption><\/figure>\n

Saying that developing a content marketing strategy<\/strong> can be hard is an understatement.<\/p>\n

With so many angles to consider, you want to make sure the strategy you are pursuing is effective \u2013 both in terms of time and money.<\/p>\n

Read on for 15 statistics<\/strong> that confirm exactly why content marketing should be at the top of your marketing arsenal.<\/p>\n

1) <\/strong>60% of marketers<\/strong><\/a> publish at least one piece of content every day<\/strong><\/p>\n

Unsurprisingly, prolific publishers have an easier time generating leads than those who are fickle with their content creation.<\/p>\n

The key point here? Consistency. It doesn\u2019t matter whether the content is an article, a podcast, a video, or an infographic \u2013 regular posting reaps rewards.<\/p>\n

2) Compared to content marketing followers, year-on-year growth in unique site traffic is <\/strong>7.8x higher<\/strong><\/a> for content marketing leaders<\/strong><\/p>\n

Innovative content that sets you apart from the pack will boost your website\u2019s views, so take the time to create useful, interesting content that presents you as a leader, not a follower, for an increase in unique site traffic.<\/p>\n

3) Content marketing generates <\/strong>about 3 times as many leads<\/strong><\/a> as traditional marketing while costing 62% less<\/strong><\/p>\n

More than double the leads and less than half the price. What\u2019s not to like?<\/p>\n

Switching from traditional marketing should slash your costs while generating more leads. This could be due to content marketing nurturing your leads and relationships with potential customers in a way native marketing cannot.<\/p>\n

4) Compared to non-adopters, conversion rates are <\/strong>nearly 6x higher<\/strong> for content marketing adopters <\/strong><\/p>\n

Work smart, not hard.<\/p>\n

Why waste time on traditional marketing when content marketing conversion rates are significantly more effective?<\/p>\n

5) The most effective B2B marketers <\/strong>spend 39% of the marketing budget<\/strong> on content marketing <\/strong><\/p>\n

Follow in the footsteps of those who do it best and designate a portion of your budget to content marketing.<\/p>\n

It\u2019s a winning strategy.<\/p>\n

6) \u201cOriginal written content\u201d is the most important type of content <\/strong>for 58% of marketers <\/strong><\/a><\/p>\n

This is good news for those on a tight budget.<\/p>\n

You can still deliver an effective marketing campaign by focusing on written content, which is usually cheaper while packing a bigger punch.<\/p>\n

7) Content marketing <\/strong>is used by 93% of B2B marketers<\/strong><\/a><\/p>\n

Working with a company requires trust, and the overwhelming majority of B2B marketers know that content marketing is key for this.<\/p>\n

8) A positive ROI is seen <\/strong>by 82% of marketers<\/strong><\/a> who blog <\/strong><\/p>\n

Blogging can help grow your business, and the statistic above shows that time spent blogging pays dividends.<\/p>\n

9) The demand for infographics has <\/strong>increased 800% in recent years<\/strong><\/a><\/p>\n

That\u2019s huge.<\/p>\n

While professional infographics can be pricey, the data is clear: they\u2019re hugely effective.<\/p>\n

10) <\/strong>68.1% of content reading<\/strong><\/a> is done on mobile devices <\/strong><\/p>\n

Smart phones have transformed how people use the internet.<\/p>\n

With over half of people browsing the internet on a mobile device, it\u2019s essential that your content is optimized for mobile viewing \u2013 or all your hard work won\u2019t be seen.<\/p>\n

11) Emails from brands appeal <\/strong>to 57% of 45 \u2013 54-year-olds<\/strong><\/a>, but only 22% of millennials <\/strong><\/p>\n

The age-old marketing adage still applies: know your audience.<\/p>\n

Content marketing is highly effective, but you have to combine it with reaching consumers via the right channels.<\/p>\n

12) <\/strong>71% of B2B consumers<\/strong><\/a> review a blog when making a purchase<\/strong><\/p>\n

When it comes to business consumers, blogs are the key.<\/p>\n

For the best results, keep your blog updated with high-quality, engaging content.<\/p>\n

13) Almost <\/strong>1\/3 of consumers<\/strong><\/a> check out a brand\u2019s social media presence before their website <\/strong><\/p>\n

This echoes Point 11.<\/p>\n

To get the most out of your marketing strategy, it is imperative that you publish your content in the right places.<\/p>\n

Having a good social media presence is essential and can make or break your efforts.<\/p>\n

14) Instagram is <\/strong>the fastest-growing platform<\/strong><\/a> for selling via video<\/strong><\/p>\n

Speaking of social media, Instagram is your go-to for content marketing via video.<\/p>\n

Keep an eye on TikTok too.<\/p>\n

15) Content marketing costs <\/strong>41% less<\/strong><\/a> than paid search <\/strong><\/p>\n

Do you need another reason to put more effort into content marketing?<\/p>\n

This is it.<\/p>\n

As demonstrated by the statistics above, content marketing is an essential strategy in your marketing repertoire.<\/p>\n

Consistent, interesting content is a sure way to boost engagement, site traffic, and ultimately, sales \u2013 so bear these statistics in mind next time you tweak your marketing strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"

15 content marketing statistics that can help you convince yourself to establish a concrete content marketing strategy for your business.<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[544,477,79],"class_list":["post-4963","post","type-post","status-publish","format-standard","hentry","category-content-marketing","tag-content-marketing","tag-content-marketing-statistics","tag-content-marketing-strategy"],"yoast_head":"\n15 Content Marketing Stats Essential for Every Business - Credible Content Blog<\/title>\n<meta name=\"description\" content=\"15 content marketing statistics that can help you convince yourself to establish a concrete content marketing strategy for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/credible-content.com\/blog\/15-content-marketing-stats-essential-for-every-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Content Marketing Stats Essential for Every Business - 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