{"id":5032,"date":"2022-06-17T13:50:56","date_gmt":"2022-06-17T08:20:56","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=5032"},"modified":"2022-06-17T13:50:56","modified_gmt":"2022-06-17T08:20:56","slug":"linkedin-content-strategy-to-generate-more-traffic-to-your-website","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/linkedin-content-strategy-to-generate-more-traffic-to-your-website\/","title":{"rendered":"LinkedIn content strategy to generate more traffic to your website"},"content":{"rendered":"<figure id=\"attachment_5033\" aria-describedby=\"caption-attachment-5033\" style=\"width: 872px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/06\/LinkedIn-content-strategy.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5033\" src=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/06\/LinkedIn-content-strategy.png\" alt=\"LinkedIn content strategy\" width=\"872\" height=\"489\" srcset=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/06\/LinkedIn-content-strategy.png 872w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/06\/LinkedIn-content-strategy-300x168.png 300w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/06\/LinkedIn-content-strategy-768x431.png 768w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/06\/LinkedIn-content-strategy-624x350.png 624w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><\/a><figcaption id=\"caption-attachment-5033\" class=\"wp-caption-text\">LinkedIn content strategy<\/figcaption><\/figure>\n<p>LinkedIn can be a great source of traffic. <a href=\"https:\/\/readwrite.com\/linkedin-insights-a-bulletproof-content-strategy-for-b2b-marketing\/\" target=\"_blank\" rel=\"nofollow\">This ReadWrite update<\/a> claims that 79% of B2B marketers value LinkedIn as an abundant source of leads. For many B2B websites and blogs, almost 50% of social traffic comes from LinkedIn.<\/p>\n<p>I mostly use LinkedIn to post blog links that I publish on my own website. A few times a year I become active on LinkedIn, but I haven&#8217;t been regular.<\/p>\n<p>According to experts, content strategy for your LinkedIn profile may include a mix of native documents, videos, images, and text only posts. It depends on your market.<\/p>\n<p>Native documents are the PDF slides that you upload \u2013 these are then converted into carousals like Instagram.<\/p>\n<p>Here are some insights you can use to leverage LinkedIn&#8217;s social reach, especially for B2B market.<\/p>\n<h2>Native documents attract maximum clicks on LinkedIn<\/h2>\n<p>The average conversion rate on LinkedIn is 3X the other networks. The average CTR for native documents is 2.20%. In fact, some posts containing native documents attract a CTR of 3.5%-8.6% on an average. Native documents, as mentioned above, are the PDF files that you upload. The slides of these PDF files are turned into carousals automatically by LinkedIn.<\/p>\n<h2>Video content fares well on LinkedIn<\/h2>\n<p>This is the case for almost every platform \u2013 Video content outperforms text content. 15-20% posts on social media are video content these days. Average CTR for videos on LinkedIn is 3.16%. The data is slightly different if the following on LinkedIn is 50,000-100,000 \u2013 then native documents and single images get a higher CTR.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What type of content is best on LinkedIn? What type of content gives you the maximum CTR? What should be your LinkedIn content marketing strategy? Read here<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[545,1372,1445,857],"class_list":["post-5032","post","type-post","status-publish","format-standard","hentry","category-content-strategy","tag-content-strategy","tag-linkedin","tag-linkedin-content","tag-linkedin-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn content strategy to generate more traffic to your website - Credible Content Blog<\/title>\n<meta name=\"description\" content=\"What type of content is best on LinkedIn? What type of content gives you the maximum CTR? What should be your LinkedIn content marketing strategy? Read here\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/credible-content.com\/blog\/linkedin-content-strategy-to-generate-more-traffic-to-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn content strategy to generate more traffic to your website - Credible Content Blog\" \/>\n<meta property=\"og:description\" content=\"What type of content is best on LinkedIn? What type of content gives you the maximum CTR? What should be your LinkedIn content marketing strategy? Read here\" \/>\n<meta property=\"og:url\" content=\"https:\/\/credible-content.com\/blog\/linkedin-content-strategy-to-generate-more-traffic-to-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Credible Content Writing &amp; SEO Copywriting Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CredibleContent\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/amrithallan\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-17T08:20:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/06\/LinkedIn-content-strategy.png\" \/>\n<meta name=\"author\" content=\"Amrit Hallan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@amrithallan\" \/>\n<meta name=\"twitter:site\" content=\"@ContentGyan\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amrit Hallan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/credible-content.com\/blog\/linkedin-content-strategy-to-generate-more-traffic-to-your-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/credible-content.com\/blog\/linkedin-content-strategy-to-generate-more-traffic-to-your-website\/\"},\"author\":{\"name\":\"Amrit Hallan\",\"@id\":\"https:\/\/credible-content.com\/blog\/#\/schema\/person\/ca0b0af763e9f25438545eee2a328607\"},\"headline\":\"LinkedIn content strategy to generate more traffic to your website\",\"datePublished\":\"2022-06-17T08:20:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/credible-content.com\/blog\/linkedin-content-strategy-to-generate-more-traffic-to-your-website\/\"},\"wordCount\":275,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/credible-content.com\/blog\/linkedin-content-strategy-to-generate-more-traffic-to-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/06\/LinkedIn-content-strategy.png\",\"keywords\":[\"Content Strategy\",\"LinkedIn\",\"LinkedIn content\",\"LinkedIn marketing\"],\"articleSection\":[\"Content Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/credible-content.com\/blog\/linkedin-content-strategy-to-generate-more-traffic-to-your-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/credible-content.com\/blog\/linkedin-content-strategy-to-generate-more-traffic-to-your-website\/\",\"url\":\"https:\/\/credible-content.com\/blog\/linkedin-content-strategy-to-generate-more-traffic-to-your-website\/\",\"name\":\"LinkedIn content strategy to generate more traffic to your website - Credible Content Blog\",\"isPartOf\":{\"@id\":\"https:\/\/credible-content.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/credible-content.com\/blog\/linkedin-content-strategy-to-generate-more-traffic-to-your-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/credible-content.com\/blog\/linkedin-content-strategy-to-generate-more-traffic-to-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/06\/LinkedIn-content-strategy.png\",\"datePublished\":\"2022-06-17T08:20:56+00:00\",\"description\":\"What type of content is best on LinkedIn? 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