{"id":5233,"date":"2022-08-25T13:13:35","date_gmt":"2022-08-25T07:43:35","guid":{"rendered":"https:\/\/credible-content.com\/blog\/?p=5233"},"modified":"2022-08-25T13:13:35","modified_gmt":"2022-08-25T07:43:35","slug":"how-does-google-define-helpful-content","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/how-does-google-define-helpful-content\/","title":{"rendered":"How does Google define &#8220;Helpful Content&#8221;?"},"content":{"rendered":"<figure id=\"attachment_5234\" aria-describedby=\"caption-attachment-5234\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/08\/How-does-Google-define-helpful-content.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5234\" src=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/08\/How-does-Google-define-helpful-content.jpg\" alt=\"How does Google define helpful content\" width=\"1200\" height=\"675\" srcset=\"https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/08\/How-does-Google-define-helpful-content.jpg 1200w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/08\/How-does-Google-define-helpful-content-300x169.jpg 300w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/08\/How-does-Google-define-helpful-content-1024x576.jpg 1024w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/08\/How-does-Google-define-helpful-content-768x432.jpg 768w, https:\/\/credible-content.com\/blog\/wp-content\/uploads\/2022\/08\/How-does-Google-define-helpful-content-624x351.jpg 624w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption id=\"caption-attachment-5234\" class=\"wp-caption-text\">How does Google define helpful content<\/figcaption><\/figure>\n<p>The news of Google rolling out the new &#8220;helpful content&#8221; algorithm update is all over the Internet.<\/p>\n<p>I too <a href=\"https:\/\/credible-content.com\/blog\/new-google-helpful-content-update-will-benefit-websites-with-quality-content\/\">covered the news<\/a> a few days ago.<\/p>\n<p>Although content has been at the center stage of every algorithm that Google has rolled out, it is for the first time that the term &#8220;helpful content&#8221; has been specifically highlighted.<\/p>\n<p>According to Google, in a nutshell, &#8220;helpful content&#8221; means the content<\/p>\n<ul>\n<li>Is created for a specific, targeted audience.<\/li>\n<li>Delivers what the searcher is looking for.<\/li>\n<li>Shows expertise.<\/li>\n<li>Portrays trustworthiness and credibility.<\/li>\n<\/ul>\n<p>In its <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\" target=\"_blank\" rel=\"nofollow\">blog post<\/a> on the &#8220;helpful content&#8221; algorithm update Google has shared some information on what it considers helpful content.<\/p>\n<p>Google suggests that you write and publish people-first content.<\/p>\n<p>Don&#8217;t obsess over your search engine rankings.<\/p>\n<p>Don&#8217;t write content to make search engine algorithms happy.<\/p>\n<p>There are certain indicators that can tell the Google algorithm that you are writing content for the search engine and not for people.<\/p>\n<p>Google asks you to make the following observations when writing and publishing content on your website or blog:<\/p>\n<ul>\n<li>Do people who directly come to your website (not from Google) find your content helpful and useful?<\/li>\n<li>Does your website content have a central theme around which you have published detailed content?<\/li>\n<li>Do you write articles and blog posts with first-hand experience, and do you share in-depth knowledge of your field?<\/li>\n<li>Do people find enough information such that they no longer have to search for the topic somewhere else?<\/li>\n<li>Do people feel satisfied after reading what you have published?<\/li>\n<\/ul>\n<h2>What does Google want you to stop doing when publishing content?<\/h2>\n<ul>\n<li>Stop publishing different versions of the same topic hoping that one of the versions will rank well on Google.<\/li>\n<li>Don&#8217;t scrape content from other websites just to fill your website or blog with content.<\/li>\n<li>Don&#8217;t use topics just so that they rank well on Google.<\/li>\n<li>Don&#8217;t use automated tools to write and publish content on your website and blog.<\/li>\n<li>When creating content from other websites, don&#8217;t just merely summarise \u2013 add more value.<\/li>\n<li>Don&#8217;t extend your article or blog post to a certain word count just so that it ranks well.<\/li>\n<li>Don&#8217;t write about a niche topic unless you are an expert in it or you have in-depth knowledge about the topic.<\/li>\n<li>Don&#8217;t answer questions for which you don&#8217;t have a definite answer such as a health-related question or the release of a movie.<\/li>\n<\/ul>\n<h2>Other &#8220;helpful content&#8221; recommendations by Google<\/h2>\n<ul>\n<li>Write blog posts and articles from different perspectives, such as, both pros and cons of using a product or a service.<\/li>\n<li>When reviewing a product, go beyond what the provider or the manufacturer says, and share your own first-hand experience.<\/li>\n<li>Describe in detail how a product performs in different areas \u2013 for example, how a mixer grinds different categories of vegetables.<\/li>\n<li>Put yourself in the shoes of your readers \u2013 would you trust the information you are sharing on your website or blog?<\/li>\n<li>Are you sourcing facts and statistics from authoritative websites and blogs?<\/li>\n<li>Doublecheck your content for easily verified factual errors.<\/li>\n<li>As much as possible, provide information that is original, research-based, and well analysed.<\/li>\n<li>Cover exhaustive information about a topic.<\/li>\n<li>Deliver in the body content what you have promised in the headline or the meta title.<\/li>\n<li>Create content people would like to bookmark, or share, or recommend.<\/li>\n<li>Link to useful information on your own website or other authoritative websites.<\/li>\n<\/ul>\n<h2>Google recommends focusing on search intent<\/h2>\n<p>People search with different needs.<\/p>\n<p>In <a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/646\/4-new-moments-every-marketer-should-know.pdf\" target=\"_blank\" rel=\"nofollow\">this document<\/a> Google shares some major motivations with which people use the search engine.<\/p>\n<ul>\n<li>I want to know: People are looking for information, knowledge, and news.<\/li>\n<li>I want to go: People are mostly looking for local businesses where they can go and entertain themselves or have food.<\/li>\n<li>I want to do: This is primarily how-to content when people want to solve a problem and are looking for a solution.<\/li>\n<li>I want to buy: They are ready to buy, and you just need to keep them focused.<\/li>\n<\/ul>\n<p>You may also like to read: <a href=\"https:\/\/credible-content.com\/blog\/why-search-intent-is-most-important-when-writing-content-for-your-website\/\">Why search intent is most important when writing content for your website<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may define &#8220;Helpful Content&#8221; in your own way, but Google has its own definition and it ranks your content according to what it interprets as helpful content.<\/p>\n","protected":false},"author":1,"featured_media":5234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,16],"tags":[1386,1504,223,550,243],"class_list":["post-5233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-writing","category-seo","tag-google-algorithm","tag-google-helpful-content-update","tag-quality-content","tag-seo","tag-seo-content"],"yoast_head":"<!-- This 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