{"id":565,"date":"2013-02-17T20:09:50","date_gmt":"2013-02-17T14:39:50","guid":{"rendered":"http:\/\/credible-content.com\/blog\/?p=565"},"modified":"2013-02-17T20:09:50","modified_gmt":"2013-02-17T14:39:50","slug":"whats-better-longer-or-shorter-blog-posts","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/whats-better-longer-or-shorter-blog-posts\/","title":{"rendered":"What’s better, longer or shorter blog posts?"},"content":{"rendered":"

There was a brief exchange somewhere between two prominent bloggers whether it’s better to publish longer blog posts (1000-2000 words<\/em>) or shorter (300-500 words<\/em>). What do I advise to my clients? <\/p>\n

Once again, what I normally do, I say it depends on the topic, or the need of the hour. I favor both long and short blog posts. <\/p>\n

In fact length doesn’t really matter, as long as you know what you are writing, and how much detail is apt for your audience. What’s important is regularity and relevance. <\/p>\n

Case for longer blog posts<\/h2>\n

Longer blog posts are good if you are publishing an analytical piece that has lots of information, lots of sections and subsections. It can be a detailed report on something. It can be some account of an event that happened at your workplace, or at a conference. It can be a detailed research. Such posts can be highly useful and they have a greater chance of going viral. Since they pack lots of highly useful information they also enjoy better search engine rankings. <\/p>\n

Case for shorter blog posts<\/h2>\n

Shorter blog posts are easier to write and publish. You don’t have to make lots of effort. You can publish shorter blog posts with greater frequency. Besides, quickly publishing a couple of paragraphs is better than having no content simply because you don’t have enough time to create longer, more comprehensive blog posts. <\/p>\n

Eventually, what matters is having lots of relevant content on a regular basis. Keep in mind that the fundamental purpose of creating content on your website or blog is keeping your visitors informed as much as possible. <\/p>\n","protected":false},"excerpt":{"rendered":"

There should be a good mix of long and short blog posts but eventually it depends on how you feel more comfortable. There are many successful bloggers who write extremely small blog posts but they still get lots of attention on the Internet.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[35,542,42,45],"class_list":["post-565","post","type-post","status-publish","format-standard","hentry","category-content-strategy","tag-blog-content","tag-blog-publishing","tag-blogging","tag-blogging-strategy"],"yoast_head":"\nWhat's better, longer or shorter blog posts?<\/title>\n<meta name=\"description\" content=\"It's up to you or your audience whether you want to create longer blog posts or shorter. 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