{"id":591,"date":"2013-02-25T13:16:47","date_gmt":"2013-02-25T07:46:47","guid":{"rendered":"http:\/\/credible-content.com\/blog\/?p=591"},"modified":"2013-02-25T13:16:47","modified_gmt":"2013-02-25T07:46:47","slug":"what-is-facebook-graph-search-and-how-to-optimize-your-content-for-it","status":"publish","type":"post","link":"https:\/\/credible-content.com\/blog\/what-is-facebook-graph-search-and-how-to-optimize-your-content-for-it\/","title":{"rendered":"What is Facebook Graph Search and how to optimize your content for it"},"content":{"rendered":"<div align=\"center\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/credible-content.com\/blog\/wp-content\/uploads\/2013\/02\/Facebook-graph-search.jpg\" alt=\"Facebook Graph Search\" width=\"500\" height=\"258\" class=\"aligncenter size-full wp-image-592\" \/><\/div>\n<\/p>\n<p>If you are spending most of your time on Facebook you might as well also carry out your daily dose of searches on the social networking website. Almost every individual and every business that is on the Internet is also there on Facebook. So that is why Facebook is coming up with its own search engine called <a href=\"https:\/\/www.facebook.com\/about\/graphsearch\" title=\"Link to Facebook graph search\" target=\"_blank\" rel=\"nofollow\">Graph Search<\/a>. How is it going to be different from conventional search engines like Google?<\/p>\n<p>Facebook is people based. In the name of improving user experience Facebook is able to extract as much information from its users as possible. It knows how old you are, where you live, where you work, which school and university you attended, with whom you are hanging out, who is your spouse or brother or sister, which foods you like to eat, which books you like to read and which movies you have recently seen or would like to see. This kind of detailed information is not available to conventional search engines, although with Google Plus Google is trying to break that barrier. In fact Google is changing its ranking algorithm in such a manner that people will be forced to use Google Plus if they want to improve their search engine rankings as well as search engine traffic.<\/p>\n<p>Anyway, back to the Facebook Graph Search. Facebook is all about wanting to know what your friends and relatives are doing. You trust your friends, at least more than the search engine ranking algorithms. The search results that you get on Facebook will be totally different from those appearing on Google simply because the Facebook search results will be based on the preferences of your friends.<\/p>\n<p>Take for instance, you want to read some sci-fi books that your friends have recently read. On Graph Search you will look for the following:<\/p>\n<p>\u201cSci-fi books my friends like\u201d<\/p>\n<p>Or if you want to find a good coffee shop in London (<em>I know, quite a broad search<\/em>) you can search for<\/p>\n<p>\u201cLondon coffee shops my friends like\u201d<\/p>\n<p>Or if you want to find out something more specific<\/p>\n<p>\u201cLondon coffee shops my female friends like\u201d<\/p>\n<p>Or<\/p>\n<p>\u201cLondon coffee shops my friends have been to\u201d<\/p>\n<p>You can replace London with any other city, and you can replace coffee shops to any other business.<\/p>\n<p>The basic idea behind Facebook Graph Search is that it is based on your friends&#8217; recommendations and preferences. It is totally human-based. Most of the data has been submitted by people themselves and hence there is little chance of error.<\/p>\n<h2>Optimizing your content for Facebook Graph Search<\/h2>\n<p>Relevance and quality, as usual, are always relevant. Content marketing that also involves social media marketing, should also take care of how you create content on social networking websites, in this case, Facebook. What language you use when you post your updates can alter the way you appear on Facebook search results. It is based on natural language processing as you might have experienced in Apple&#8217;s Siri.<\/p>\n<p>Remember that your presence on Facebook becomes popular when people \u201clike\u201d your content or share it on their own timelines. For example, in order to find my services people may look for \u201ccontent writer my friends like\u201d. To make sure I appear in these search results, I need to make sure that enough number of people, and right type of people, like my Facebook page or my Facebook updates.<\/p>\n<p>In order to optimize your content for Facebook Graph search<\/p>\n<ul>\n<li>Use the language people use (<em>if they are looking for a content writer, then actually use this expression while creating your content<\/em>)<\/li>\n<li>Post relevant content so that people \u201clike\u201d it and share it<\/li>\n<li>Use social buttons on your website so that people can easily post your links on their own timelines without having to leave your website or blog<\/li>\n<li>Encourage people to leave comments on your website using Facebook<\/li>\n<li>Create great content on your website or blog so that people have a reason to promote your links and talk about your website or blog<\/li>\n<li>Establish yourself as an authority<\/li>\n<\/ul>\n<p>As you can see, the same rules that apply to creating content in general also apply to optimizing your content for Facebook Graph search. Be regular, stick to quality and relevance and give people a reason to appreciate your presence on Facebook.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Graph Search will allow Facebook users to carry out searches using natural language expressions such as finding a boutique your female friends like or a movie your friends in a particular city have watched. In order to rank well in such searches, you will need to optimize your content for Facebook Graph Search.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,17],"tags":[80,124,126],"class_list":["post-591","post","type-post","status-publish","format-standard","hentry","category-content-strategy","category-social-media-marketing","tag-content-optimization","tag-facebook","tag-facebook-graph-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Facebook Graph Search and how to optimize your content for it<\/title>\n<meta name=\"description\" content=\"Facebook Graph Search will allow you to use natural language processing to find products and services, and other bits of information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/credible-content.com\/blog\/what-is-facebook-graph-search-and-how-to-optimize-your-content-for-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Facebook Graph Search and how to optimize your content for it\" \/>\n<meta property=\"og:description\" content=\"Facebook Graph Search will allow you to use natural language processing to find products and services, and other bits of information.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/credible-content.com\/blog\/what-is-facebook-graph-search-and-how-to-optimize-your-content-for-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Credible Content Writing &amp; 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