Tag Archives: Content Marketing

Post-sales content writing & copywriting services

Post-sales content writing & copywriting for email marketing to existing customers and clients

Your existing customers and clients are solid leads. They have purchased from you. They are familiar with your name. Since they have paid you, they have also developed an affinity towards your brand.

When they buy from you, they give you their email ID. When they give you their email ID, they assume that you are going to keep in touch with them. Well, most of them assume that.

Hence, if you are not using those email ids to engage with your existing customers and clients, you are wasting great business opportunities.

Post-sales content writing for email marketing gives you crisp copy to make new offers to your existing customers and clients.

Remind them if they purchased some consumable from you and you believe that they are going to run out of it – for example, printer cartridges or stationery, or even that shirt that they purchased a year ago.

You can ask them if they are satisfied with the product or service or if there is anything you can do to help them.

The basic idea is, keep the dialog going, but without being intrusive, and without being overtly salesy.

Post-sales content writing for website and blog

The FAQs section is a good example of post-sales content writing. After purchasing your product or service, people want to know more about it. Maybe they cannot figure out how to use it. Maybe they are trying to solve the wrong problem with it.

You can list all the questions they may have after purchasing from you.

You can also publish dedicated blog posts to help those people who have purchased from you. You can share the experience of your other customers and clients. You can regularly publish testimonials. Even case studies and white papers are good examples of post-sales content writing.

Need post-sales content writing and copywriting for your website or email marketing campaigns? Contact me for more information.

Content writing services for mobile app development company

Content writing services for mobile app development companies

The field of mobile app development is very crowded. Everybody wants to build an app launch it, and possibly, change the world. My content writing services can help you if you really want to make a difference with your mobile app.

As a professional content writer who is totally comfortable writing on technology, these days I’m providing my writing to many software and technology companies.

Aside from the killer features that you have incorporated into your mobile app, how can you turn your mobile app into a success as a development company?

By clearly communicating the benefits your mobile app delivers.

The mobile app market is very crowded

When I say the field or the market is crowded, I mean, think of an app and there are at least 50 options available out there, and some of them have been there for years now.

People need to know what is there in your app which is not there in other alternatives.

But to communicate that, you need to reach a point where people actually listen to you.

It is not like, you build a web page, a website, a landing page, and suddenly people will start appearing and paying attention to your pitch. This is not how it works.

To communicate to people, you need to make them listen to you, and since the market is already crowded, it is very difficult to raise your voice to such a level that people start paying attention to you.

You need to build a platform for yourself, and this is where my content writing services can help you.

Why your mobile app development company needs my content writing services? What can I deliver as a content writer?

As mentioned above, to be a successful mobile app development company you need to be able to communicate the benefits of your mobile app, and you can only communicate if people listen to you. An experienced content writer can help you communicate clearly and convincingly.

To make people listen to you, you need to build an audience. For that, you need a content writing service that can regularly provide you high-quality content.

I have been providing my content writing services to a wide range of clients for many years and many of my clients are mobile app development companies.

What are the benefits of working with me?

I run a dedicated content writing and content marketing service which will ensure a regular supply of high-quality content.
I have more than 16 years of experience writing for different businesses.
I can easily collaborate with other writers and scale my content writing services according to your needs.
I write keeping in mind the needs of your audience.
My content easily ranks well on search engines.
Most importantly, I guarantee reliability with quality.

As your content writer, I can help you prepare the main webpages of your business website in which I will explain all the core strengths and advantages of using your mobile app. I will also help you write the profile of your mobile app development company in a professional and convincing manner.

The most important thing is the platform. People won’t pay attention to you unless you engage them regularly, over a long period of time.

You can do this through your blog.

I can regularly write blog posts on the topics given by you and I can also help you create a topic list to not just improve your search engine rankings but also to provide all the right answers to your users.

It goes without saying that the written content will be totally unique and error free.

Looking for a content writer or a content writing service for your mobile app development company? Contact me today.

Help with email proposal writing

Do you find it difficult to write email proposals? The ability to write compelling email proposals is very crucial to your business because unless they can convince your customers and clients, you can go on losing business.

At Credible Content we can help you with email proposal writing. As an experienced writer who has been helping businesses improve their conversion rate as well as click-through rate I can ensure you that you will see a marked improvement in the performance of your email proposals. Contact to know more about our email proposal writing services.

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What is email proposal writing?

It’s like, sending people proposals for business partnerships. You want to supply your raw material to someone. You want to supply cutlery to a 5-star hotel. You want to offer your event management services to a corporate house. You want to redesign someone’s website. You want to improve someone’s search engine rankings. Maybe you have email marketing services to offer. Or maybe web hosting services.

The proposal is mostly sent when you have got a lead and now you need to convince your prospect why it makes sense to do business with you. A proposal is an explanation of

What you have got
How you are going to deliver it
What capabilities you have
What is the benefit of working with you
Why should the customer or client trust you

The most important parts of an email proposal are:

The subject line: when you are sending emails it’s your subject line that prompts people to open your email.
The headline: your headline must grab the attention of the person reading your email. If your headline fails to grab his or her attention, the rest of the email goes waste.
The body text: this is the content of your email proposal. It matters a lot how your core message is formed and how it is delivered.
Visual presentation: normally it is advised that you avoid using graphics and images when sending email proposals but it depends on what you’re trying to convey. Still, even without using graphics, your email can be made to look very attractive.
Call-to-action: what do you want the person to do after reading your proposal? Contact you? Call you? Contact someone else? Whatever you want the recipient to do, tell him or her through your call-to-action words or buttons.

There might be many reasons to send an email proposal and since your email proposal can make or break the prospect of you getting your next business project, writing it properly is of great importance.

The most important thing to consider is, does your communication solve the recipient’s problem?

Remember that your email is going to be read by a person who is responsible for taking decisions in the company or organization. So you need to convince that person. You need to identify the biggest problem the person faces and put it right in front of him or her to show him or her that you understand what he or she is going through, and how you can provide a solution.

Why you need help?

Your email proposal decides whether you are going to get your next business project or not. Whether you want a construction project or a web design project, it is your proposal that finally convinces your prospect. So, you should never take your proposal lightly.

Another reason why you need to take your email proposal seriously is because your prospect may be getting scores of proposals in his or her inbox. Yours will be just one of them. He or she will be totally indifferent to what great work you can do because he or she has never done work with you before and he or she doesn’t even know how you work. All you have got is the proposal that you are sending and this proposal is going to be read among numerous other proposals. This is why you need professional help in writing your email proposal.

Writing an email proposal is writing an email marketing campaign – all that is applied to a successful email marketing campaign also applies to your proposal. You need to make an impact. You have only got a few seconds to get your prospect’s attention so the subject line needs to be to the point and very relevant.

The person to whom you are sending your email proposal might be getting 100s of emails every day so your email needs to stand out.

Thorough analysis is required.

A proposal is actually a micro-form of a bigger marketing campaign. Just like a bigger marketing campaign you have to make preparations.

You have to understand not just the organization but also the person responsible for making the decision.

The structure of an average proposal goes like this:

Talk about the problem/problems you aim to resolve.
Explain what is causing the problems.
Introduce your proposal.
Justify how you proposal can solve the problem.
Make an attractive offer – offer a trial period or offer a discount.
Not too harshly, but explain the negative consequences of not using your solution.

If you need help with email proposal writing, I can help you

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In case you are seeking help for email proposal writing then you already understand its importance. You understand how important it is to send out a professionally-prepared email proposal. It is not just a random piece of writing. It is not a casual email. You don’t want to throw darts in the darkness hoping that maybe by chance one of the darts will hit its mark.

You also understand that sending out a proposal is not like sending out an email marketing campaign. A proposal is highly personal. An email proposal is sent to an individual. It is very customized. It is very personal. It is not like a generic email. You have a specific problem and you have a specific solution.

There is no standard proposal email template but of course there is a standard business proposal email format one can follow.

Having said that, every email proposal is unique.

Therefore, even the call-to-action is going to be unique.

Every email proposal has an objective. What is the objective of your email proposal? Defining a clear-cut objective helps you define the reaction that should happen after reading your email.

I don’t claim every email proposal that I write is going to get you a business deal but I can significantly increase your chance of success. If I write your email proposal you have a professionally-written proposal to offer, with all the important points covered. My email proposal will be highlighting your plus points and it will also be touching upon the pain points of the person you are offering your product or service to. Empathy is very important. Unless the person feels that you are going to solve his or her problem, your proposal is not going to work. The main asset that I bring to you is my ability to see a situation from both ends of the spectrum and then come up with a convincing, well-written copy.

Want to check out how I can help you with email proposal writing?

Click to know more about my blog writing services

Engaging your readers with effective content marketing

What exactly is engagement?

To an uninitiated person this may seem like an alien concept. Engagement means people can relate to your message and in some manner they want to respond to it. They can respond to it in many ways:

They can leave comments on your website
They can share your link on Facebook, Twitter or Google+
They can leave comments under your social media profiles when you post your links over there
They can subscribe to your newsletter updates or RSS feeds
They can write articles and blog posts in response to what you have written
They can make connections with you on social media and social networking websites
They can link back to you from their own websites and blogs

Higher search engine rankings don’t matter much if your content doesn’t engage your readers. It is active engagement that makes an impression, that helps them remember you when they actually have to purchase something that you offer or to recommend you if their friends and colleagues need something that you can offer.

What makes your content effective?

It differs from audience to audience. Some people are looking for information so that they can decide if they can buy your product or service or not. Some people have already bought what you are offering and they need further information in order to utilize it better. Some people merely want to learn more or want to share some good content on their social media and social networking profiles. Some people are looking for entertainment.

The basic idea is providing what your target audience is looking for and then providing it non-stop, with unmitigated quality.

How to encourage engagement with effective content marketing?

Content marketing is different from just publishing content on your website. It means not only publishing content on your website, but also spreading it around the web so that it is easily found for the right search terms and the right places. People should be aware of the existence of your content. You cannot hope to engage people with effective content marketing if you’re just publishing content – no matter how great your content is – while paying scant regard on marketing and publicity.

Marketing and publicity doesn’t mean that you need to hire a PR agency in order to promote your content; it simply means you create your own presence by constantly engaging people on social media websites, online forums, blogs and websites so that when you share your own links they respond actively.

Anyway, the best way to engage your readers is to provide something stimulating in a conversational tone so that people can relate to you. They should feel like talking to you and responding to your questions and queries. Your content doesn’t have to be perfect, it just needs to be informative, direct, non-misleading and sincere. And of course, regular.

Why outsource to a freelance content writer

Outsourcing to freelance content writer is a serious business decision because it is going to have a long-lasting impact on your bottom line. Why outsource? Why not hire a full-time content writer you can constantly monitor?

This webpage is not about whether you should outsource to a freelance content writer or hire a full-time content writer for your business. This webpage is about why people take a decision in favor of the former rather than the latter?

It’s normally small and midsize businesses that outsource to a freelance content writer

It makes perfect sense. You want content for your business website, or your business blog but you don’t have a big budget, and you don’t even have a huge, well-defined content marketing strategy in place. You are just dabbling with this new medium that is fast catching up. The search engines constantly demand high-quality and fresh content. Content is constantly being shared on social media and social networking websites. People link to your website if you have valuable content. This is something that everybody knows, whether you are a small business, a midsize business or even a big business. Everybody knows content marketing is the present and future of overall marketing.

Nonetheless you are clueless. You have no idea what sort of content you want, why would people want to consume your content and which channels you want to use in order to distribute your content. You just want regular blog posts and articles on your business website and blog. This is a fair reason to outsource to a freelance content writer (I am going to use “he” for the sake of brevity). He charges you just for the work he delivers you. He does not occupy office space and does not consume your resources even when he’s not writing content. You don’t have to pay employment benefits. There is no legal tangle to get involved in in case you have to fire him. For that matter you don’t even have to see his face ever and still get quality content on a regular basis. You simply have to pay for the work he does and then get on with your life. This can be a win-win situation.

Another reason why you would outsource to a freelance content writer is that a freelance content writer is always more experienced than a full-time content writer if you think logically. Who would understand your business needs better? The person who manages his own freelance business, or who is merely drawing a salary by the end of every month? Who has more experience? Who is more worldlywise? Who knows more about the Internet? Definitely a person who provides content writing services to multiple clients.

One of the best reasons why you should outsource to a freelance content writer is that you can change your writer whenever you feel like without even giving it a second thought (of course your conscience will prick you in case you have fired him undeservedly). There is a cornucopia of excellent content writers all over the world (no, it doesn’t have to be a native English speaker) so why get stuck with what you have got locally? In the times of exceptional connectivity it doesn’t make sense to not to collaborate globally.

Of course every business has its own needs and you would outsource to a freelance content writer according to that need. But if you are a small or midsize business, it makes perfect sense whether you realize it in the beginning, or after having explored various options like, hiring somebody full-time.

Content writing services for businesses

My content writing services have so far served 100s of businesses from all over the world. This is not an exaggeration. I started providing content writing services in 2004 and since then there has been a continuous stream of projects from different countries. Interestingly, businesses from Europe and America (who are themselves English speaking countries) are the ones who mostly contact me to get content for their websites. A primary reason might be that they understand the importance of well-written content.

So far I have provided content writing services for businesses as diverse as web design and development, Internet marketing, search engine optimization, mining, iron and steel production, healthcare, beauty, hospitality, software application development, cloud hosting, retail, publishing, accounting, fashion design, photography, real estate, legal services, logistics and food processing, just to name a few.

My content writing services have helped many businesses not only remarkably improve their conversion rates, but also improve their search engine rankings. Most businesses report a marked improvement after working with me.

Why most businesses require professional content writing services?

I am not going to use any cliché here, but it’s your content that does business for you. Whether you’re writing a single line on your webpage, or a complete service description containing more than 1000 words, the needed impact is made by what you have written, what you have published on your website, or your blog. Professional content writing services give you the much needed regularity coupled with quality. Various Google updates have made it mandatory that you pay special attention to the quality of your content. It must be relevant, it must be topical and it must serve your prospective customers and clients.

Most small businesses don’t have resources to hire full-time content writers to take care of their content marketing needs. The best option for them is partnering with content writing services because this gives them highly professional content writers without added expense of providing them office space, infrastructure and other employment benefits. For example, if you employ my content writing services, you just pay for the content that you get and nothing more.

Do you necessarily have to partner with content writing services

I won’t say that. Different businesses have different needs. Maybe you need content writing services, or maybe you don’t, it depends on your short-term and long-term content marketing goals. Businesses require content marketing services when:

They don’t have the needed budget to hire content writers full-time
They want to avail the best content writing services at most competitive prices
They don’t have enough time to create their own content
They want to outsource content writing and content marketing and then get on with what they do best
They want to keep their options open so that they are not stuck with the content writers they have hired full-time
They want to use the global talent pool of content writers rather than getting stuck with what is locally available
They prefer to work with remote employees
They don’t maintain an official workplace

This is just a small list of reasons why businesses may hire content writing services and there might be as many reasons as there are businesses all over the world.

Inbound marketing with my content marketing and consulting

Inbound marketing with my content marketing and consulting services will help you connect with potential customers and clients through engaging content. Streamline your online content publishing and distribution and improve your online and off-line sales in record time. With inbound marketing through my content marketing and consulting services you will

Increase your website traffic from search engines, blogging and social networking websites such as LinkedIn, Facebook, Twitter and Google Plus
Optimize your conversion rate through compelling and convincing content on your homepage and other business pages
Get measurable results in your B2B and B2C marketing efforts
Generate more leads through e-mail marketing and blog publishing
Increase brand loyalty by continuously providing high-value content to your target audience through the media channels they prefer, and in a language they relate with

Encourage people to come to your website on their own instead of interrupting them and consequently, annoying them, possibly, for ever. Conventional advertising hardly works these days. It’s been shoved down people’s throats for decades now and everybody is fedup of it whether it is on the Internet or the conventional media such as TV and print.

People don’t like to be interrupted while they are engaged in their favorite activities such as reading articles, watching videos or interacting on their preferred social networking websites. They want to contact you when THEY want to contact you. They don’t want to hear from you unless they need your products and services.

The great thing about content marketing is that you can create a presence that can help people find you for the right reason, when they actually need you. Inbound marketing will be attracting two types of people to your website:

People who know you and the business you do
People who are looking for a service or a product that you can offer but right now they don’t know that you do

My content marketing and consulting services can help you attract both types of people by creating a presence that not only expands your reach, but also makes people trust you and respect you. For this to happen you not only need high-quality content you also need it with uninterrupted regularity. On your own it might be difficult for you to figure out what sort of content you should publish and which channels you should use to distribute your content so that it reaches the right people, or, the right people can easily find it.

Inbound marketing cannot be leveraged by merely publishing blog posts and articles under your website as well as article directories (that no longer seem to work after Penguin and Panda updates). For it to be effective, people should be easily able to find you and for that to happen you need right content at right places, and in case of a tough competition, on a regular basis.

Streamlining content publishing and distribution can be a challenging job without understanding your audience. You need to know

What they’re looking for
What catches their imagination
What channels they use in order to find the information they are looking for – search engines, blogs, news websites for social media and social networking services
What language they use while searching for, and talking about, your product or service

Why inbound marketing?

Market these days is driven by conversations. Due to various social networking websites, and even blogs, instead of believing in the messages telecast through various advertising networks, people tend to believe in what other people say. They talk to each other, they seek advice and they compare advantages and disadvantages before purchasing a particular product or service. They trust their friends, family members and colleagues more than they trust advertising and marketing professionals. They want to decide on their own rather than being told what to buy, and this is the greatest shift the world has witnessed in the field of business.

The best way of building such type of trust is bringing people to your website again and again and creating an environment where people come to your website on their own, knowing quite well why they are coming. But if people, right now, don’t come to your website to buy your products and services repeatedly and you need to bring them back multiple times (a sale rarely happens on the first visit) in order to convert them into paying customers and clients, what do you do? You spread your content on the Internet in various formats and then provide high-quality information on your own website when they come to you.

A positive sense of familiarity is the key component of inbound marketing. Provide timely and valuable content so that people begin to respect you, and create an environment that encourages two-way communication between you and your prospective customers and clients. The more they interact with you, the more they are exposed to your content, the more they come across your content on their friends’ timelines, the more they promote your content on their own timelines, the more they are able to trust you.

This can be achieved via targeted content marketing. Contact me to know how my consulting services can help you in this regard.

Why is content marketing so important?

This is an extremely valid question. Why it matters to your business that you are able to implement a well-crafted content marketing strategy in order to compete in the contemporary world?

As I have explained on my website as well as on my blog, the Internet is made up of content – at least the visual Internet that people like you and me come across everyday. You are continuously reading stuff, watching videos, looking at photographs and images and going through slides, on various websites and blogs. Even search engines are continuously crawling, indexing and ranking webpages containing content. So basically everything on the Internet is about content.

Whether you are spending your precious time on social media and social networking websites or scouring the web, or sending and receiving e-mails, continuously you are consuming content generated by people as well as machines. Blogging and social networking has enabled even non-technical people to generate massive amounts of content.

All sorts of conversations happen via content and we’re living in a conversation age. The old model of advertising and marketing in which people are interrupted while watching TV shows or even reading news and articles on the web is in a state of decadence. Nobody wants to be interrupted. People want to talk to you at their own convenience. Even you wouldn’t like it if someone or something barges in while you are doing one of your favorite activities.

Advertisers are worrying about “Zero TV” homes where people have either sold their TVs or stopped their cable subscriptions. People on the Internet are constantly devising ways to block pop-ups, banners and advertising links. They just want to access the main content, and this is where you need to be.

In the coming decades three things are going to be very crucial for your business:

Your visibility on social media and social networking websites
The difficulty or ease with which people can find your content
The conversations about your business that people have with each other

Branding and reputation is going to take place of advertising and marketing. People are already making buying decisions from personal references and this phenomena is going to increase exponentially.

You need to engage people. You need to establish yourself as an authority and as an expert. You need to keep your target customers and clients educated and informed so that by the time they decide to do business with you they are already familiar with you, your products and services and your overall business philosophy.

Where does content marketing fit in?

It is through relentless (but well-defined) content marketing that you increase your visibility without intruding upon people’s personal spaces. It is your content marketing strategy that places your content at strategic places so that people can access it when they actually need to access it.

With limited budgets and resources it’s the smaller businesses who can benefit the most with content marketing, although it’s the bigger businesses who are investing more in it. Companies like Coca-Cola, IBM and SAS (just to name a few) have complete divisions taking care of their content marketing strategies. Millions of dollars are being invested in generating and broadcasting content that encourages active as well as passive engagement.

Since more and more business is being generated by inbound marketing it is your content marketing effort that brings people – your target customers and clients – to your website voluntarily. You provide them content that leads them to your website without misleading them. When they come to your website they have a clear idea of what they’re looking for and what you are offering.

Even if they come to your website without having sufficient information about you and your business, the nature of their searching and subsequently, the content that they come across on your website, significantly ends up improving your conversion rate.

The unbreakable relationship between content marketing and SEO

After Penguin and Panda updates the world of SEO has started revolving around content marketing. Google now ranks you for the value your content provides and the quality of recommendations and back links that value encourages. It’s no longer about tweaks and tricks. Publish high-value content and make it available as easily as possible via various channels. Encourage people to link to your individual URLs for the true value they provide rather than for the purpose of advertising. Increase your involvement on social media and social networking websites so that your personal branding can be related to the content you associate with. Your entire search engine optimization process has now become a subset of your overall content marketing strategy.

Content marketing enables you to create macro and micro platforms using your own website and blog as well as other broadcasting channels so that it becomes easier for people to not only just find you, but also come across you in a relevant manner.

What is content marketing?

In case you cannot view the above the mage it defines content marketing as:

Content marketing is a strategic production and distribution of highly useful content that draws visitors to your website without misleading them.

The main purpose of content marketing is to provide relevant information to your target audience. It’s a marketing “technique” that uses relevant and high-quality content to continuously engage a clearly defined set of people (your target audience/customers/clients). It focuses on acquiring new customers and clients without selling. It uses the concept of inbound marketing in which people come to you to access your content rather than you streaming your promotional and sales messages.

Content marketing is totally unobtrusive because although you use various means to broadcast your content (search engine optimization and social media/networking updates) it’s up to the recipients when and how they want to access your content. Unlike conventional advertising and marketing they don’t need to be interrupted while they are reading or watching something. They either search for your content, or they come across it while looking for something similar. Since they come across your content on their own, they are more receptive and understanding.

Content marketing is an ongoing activity. You cannot define it as a “package” although when you are professionally engaging content writers they need to define their work according to the effort involved and payment expected. Other than that, you continuously publish new content, streamline existing content and use various channels to distribute your content.

The “marketing” part here doesn’t involve using ads to promote your content. It simply means attracting people to your website or blog using high quality content as bait. This content can exist in any format – text, video, audio, images, animations, infographics, PDFs or slides – and it depends on the preference of your target audience. The basic components of a well-defined content marketing strategy are:

Understand your audience
Create and publish content according to that understanding, in preferred formats
Distribute that content using formats and channels preferred by your target audience

Why content marketing

Around 80% business decision-makers like to receive company information in the form of articles rather than advertisements (source). Whether it’s traditional media (television, for example) or the Internet people are constantly devising ways to either block advertisements and promotional campaigns or avoid them. For instance, many households these days like to record their television programs using their set-top boxes and later on when they are watching them, they fast-forward the advertisements. Nobody in his or her right mind tolerates advertisements unless something really compelling is being shown.

The same is with the Internet. For example using Pocket you can save the stripped-down version of articles and news so that you can later on read them without sidebars and advertisements. Almost everybody these days uses pop-up blockers. So you can easily see, given a choice, nobody wants to see advertisements and promotional material.

Well-written content on the other hand, is eagerly received. Suppose you are looking for a website content writer for your business. Whom would you hire, someone who shares lots of content writing information with you or someone you simply stumble upon via an advertisement? Of course you can argue that someone advertising (that is, spending money) must be confident enough to earn back that money and hence, must be a competent content writer but if he or she cannot be found without an advertisement, how he or she is going to help you increase your content visibility? If you want to advertise, why do you need content at all?

Via content marketing you create evangelists and brand ambassadors for your business because people eagerly share good content with each other. Suppose I write an excellent blog post on content writing and 20 people share it on their Facebook timelines. This is an endorsement. When people share your link they do it voluntarily and it means they really like what you have published. You spent, maybe, two hours creating a quality article or blog post and people go on sharing it for days, months, and provided you update it, even for years.

Another benefit of content marketing is that the benefit that you derive is not proportional to the money you have to spend. An advertisement in the newspaper lasts only for that particular day. Each time you run advertisements on TV, you have to pay for that time. If you advertise on the Internet you have to pay for impressions and clicks. Well-written articles and blog posts on the other hand give you non-stop traffic. Spend $50 on a blog post; whether it gets one click via search engines or another website, or 50,000 clicks, you just spent those $50.

About Me [Amrit Hallan]

What I currently do

Primary focus of my content writing services

Through my content writing services I help businesses and individuals sell more, whether they want to sell products, services or ideas. Yes, I am a content writer, but I consider writing just a tool. My primary focus is providing a value, a service that goes beyond simple content writing. When you work as a professional content writer and people hire you for your content writing services it goes without saying that you should know how to write well, convincingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

Engage their audience meaningfully
Educate and inform their prospective customers and clients
Always remain in front of their prospective customers and clients by publishing high-quality content
Choose the right platform for content publishing and promotion
Improve search engine rankings by increasing focus and using the right language
Look at the problems and issues from the perspective of their own customers and clients
Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

Sidenote: For many years I have never shared a particular aspect of my life because I thought it had nothing to do with my professional undertakings. But then I realized that when I’m talking about myself, how I am is also a big part of how I work.

I have cerebral palsy which makes my body more than 80% disabled.

I use a power wheelchair (battery-operated) to move around.

Again, it has got nothing to do with content writing, but when I’m talking about myself, I think it is fair enough to also talk about my disability which is a big part of me being me. My photo on my wheelchair is in the sidebar.

Content writing services for inbound marketing

Through inbound marketing you attract people to your website by providing engaging and helpful content rather than bombarding them with advertising material that puts them off in more than 99% of cases. People want to be engaged when it is convenient to them, when they are feeling more receptive and when they actually want to hear from you. Through my content writing services I can help you distribute your content throughout all major channels so that it is easier for people to find you and come to you when they need to contact you.

My content writing methodology

As a content writer whose sole purpose is to help you make an impact and eventually, grow your business, when I start working with you, I try to know your business as much as possible. What does your business stand for? What do you really offer in terms of values and benefits? Why would your customers or clients do business with you rather than with someone else? Why in the first place customers or clients would be looking for your product or service? What are all the possible search terms they may use if they need to look for your products or services on Google or any other major search engine?

Whether you’re looking for a content writer for a B2B business or a B2C business, you need to articulate yourself in the language your target audience uses. This not only, automatically, makes you sound more convincing, it also improves your search engine rankings organically because you are using the phrases and expressions they may use on search engines.

As much as I can manage, I like to write in a conversational style. Lots of jargons and technical gobbledygook induce lack of interest.

My background

I graduated from college in math. After completing my two-year postgrad diploma in computer applications maintenance for half a year I worked as a C programmer (during the mid-90s application development boom). Always itching to chart my own path I started my own consulting business (software development and training) and it was during these times I created lots of educational material for computer training centers that were popping up like mushrooms in a rainy season. That was a great experience in writing content that didn’t just educate but also entertained and engaged. Then came the Internet.

I first stumbled into web designing, and then PHP programming (due to my C/C programming background) and eventually in 2004, since I couldn’t resist writing, I started my content writing business. Since then I have been doing this. I haven’t kept a count – I should have, actually – but by now I must have written content for more than 1000 clients from different countries (I don’t even know whether I am exaggerating or understating).

What makes me qualified to work with you?

Well, how should I put this. I think my basic strength is that I’m not just a content writer in the conventional sense. Yes, I can easily use writing as a communication tool. I express well and I am totally at ease with my craft. But more than that I understand the Internet. I’m totally in tune with contemporary technology. Social media and social networking are something I totally relate to and sometimes help my clients leverage their potential. Above all, when I write for you, I don’t actually write for you, I write for your audience, and this is the primary reason why most of my clients choose to work with me.

I write convincingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

Engage their audience meaningfully
Educate and inform their prospective customers and clients
Always remain in front of their prospective customers and clients by publishing high-quality content
Choose the right platform for content publishing and promotion
Improve search engine rankings by increasing focus and using the right language
Look at the problems and issues from the perspective of their own customers and clients
Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

Why your business needs a long-term content strategy

Although people are fast realizing the overwhelming importance of content writing and content marketing, very few really understand their long-term and short-term implications.

I will be frank (I am quite frank so I happen to use this phrase a lot on my website), content marketing is a two-edged sword. It can bring you massive success, and it can leave you clueless. It all depends on how much you understand it and how much belief you are ready to put it.

Content marketing is not an action, it is a process. It is like building a platform from where you can promote your product or service (your business). Since it is a platform, a successful content strategy may not directly seem to bring you more business but it creates an engaging environment that brings your target customers and clients closer to you and makes you more recognizable and amiable to them. Content in its truest form is constant communication.

How is it better from conventional advertising?

In conventional advertising you are invariably talking to your audience. In content marketing you are engaging your audience in a two-way communication. If you don’t get this difference, may be at this juncture content marketing is not a viable solution for you. If you do understand, please read on.

We all know what a strategy is: You want to reach from point A to point B and you know exactly what all needs to be done in order to achieve that. In business, without strategy there is no success. The same goes with content marketing; you need to have a well-defined strategy. But why a long-term content strategy? Again, because it is an ongoing process. It is not an action. Content marketing is a platform that you sustain in order to constantly promote your business from it.

Why you need to focus on content?

The Internet itself is content-driven. What is there on the web if not content? What is there on social networking and social media websites if not content? What do you find on search engines? Content, of course.

The greatest thing about the Internet is it has turned all of us into entrepreneurial publishers. You no longer have to rely upon magazines, newspapers and electronic media to broadcast your messages, whether they are political, social or commercial.

All you need is a platform. For easy understanding, think in terms of television. Every television channel broadcasts content in the form of news, documentaries, comedy serials, sports broadcasts, kids programs and family dramas. In between they show advertisements and sponsored programs. If you remember, whenever a new television channel is launched, for a few months, or even for a few years, there are no advertisements. As the channel is able to build up an audience and increase its TRP ratings, it begins to get advertisements from various businesses. So conventional television builds a platform and then charges other businesses for using the platform to promote themselves.

Understandably, sustaining a television channel and generating content for it can be forbiddingly expensive. Fortunately, since more and more audience is moving over to the Internet, and since publishing and broadcasting content on the Internet is a lot easier than by conventional channels, having your own platform to promote your own business is just a matter of executing your content strategy. Mom and pop businesses are doing it. Big enterprises like IBM and Coca-Cola are doing it. Everybody can do it.

Coming back to having your own long-term content strategy

Long-term content strategy means building and sustaining the platform. It has to be a steady mix of promotional as well as informative content. Millions of webpages and blog posts containing text, video and images are generated every hour on the Internet. No matter how exclusive and rare your field of business is, on the Internet you are going to find competitors. These competitors are constantly trying to promote their products and services. Having a long-term content strategy is always going to give you an advantage.

Again, long-term content strategy doesn’t mean driving yourself breathless and bankrupt while trying to produce scores of web pages and blog posts every day. Strategy involves consistency, quality, observation, analysis, engagement, and accordingly, realignment. It is something that you build gradually. Strategy involves understanding the problems of your target audience, generating content to solve these problems and then broadcasting the generated content through channels your target audience prefers. For instance if your audience prefers to read blogs then publish your content on your blog. If your audience prefers videos then you should try to upload a couple of videos every month on YouTube. If images tickle the motivation of your audience, then perhaps you can use Instagram or Pinterest. The whole point of having a strategy is providing the needed content through preferred channels.

Is having a long-term content strategy expensive

In the beginning I talked about content marketing being a two-edged sword in the sense that, if you know what you should do and eventually what you want to achieve, it can be a gold mine. But if you cluelessly go on publishing web pages and blog posts simply to increase their numbers you’re wasting money as well as effort (if you have hired a content writer). Of course it is an ongoing business expense just like any other expense. Simply because you find content all over the Internet it doesn’t mean it should be freely or at the most cheaply available. High-quality content, content marketing and adherence to a clearly-defined content strategy involves expense. But the returns are massive and this justifies the expense. At the risk of indulging in exaggeration, won’t it make you happy if your business grows 100-200% in just a single year if you can execute a well thought of content strategy?

I’m sure you have more questions. So do contact me and I will give you all the information you need in order to fully transform your business through a high-impact content marketing strategy.

Why you should hire me as your content writer

To be frank there are some really great content writers on the Internet who are doing a marvelous job of helping their clients sell more and grow their businesses. So the intention behind this page is not to convince you into dumping your present content writer and working with me. If you are happy with your present content writer, nothing like it, please stick to him or her.

The home page of this website gives you a fair idea of what I have been up to (in a good sense of course) but this particular page serves as a 1-1 communication. Really, why should you hire me as your content writer? What do you need that I can provide? What is your problem that I can solve?

It doesn’t really matter for how long I have been providing professional content writing services (well, if you insist, since 2004). It also doesn’t matter for how many clients I have worked so far. What really matters is, how many of my clients have actually benefited from my services. This, is the number that tells whether I have been successful or not. This is something that I understand. Numbers don’t matter. The value that I deliver does.

What helps me deliver that value through my content writing services?

My ability to understand your problem

When, or if, you approach me, that is, you decide to work with me, you don’t merely need content for your website. There is something lacking in your website and you want to eliminate that discrepancy. You know that it is your content. Somehow it is not able to convince your customers and clients into doing business with you. Maybe it’s not providing enough information. Maybe it is providing too much information, or too little. Maybe it is very distracting. Maybe it is not convincing enough. Maybe it does not use the language your customers and clients are comfortable with. Maybe your content writer totally missed the central message.

As a result, you are losing valuable sales. Just imagine how much new business you could have gained. Just imagine how your business could have grown. All your ambitions and plans are going down the drain just because the content that is supposed to bring in business isn’t doing its job.

So am I going to write content that dreams are made of? Sincerely speaking, I cannot make that claim. But what I can claim is, my content will speak the language of your customers and clients. It will understand their pain points and provide solutions accordingly. It will make them feel as if you are one of them and not just a business minded person simply trying to profit from their necessity.

This is not as miraculous as it sounds. It just needs some understanding and a desire to help people (and make money along the way). Through my content I want to improve your business. So it is not about the number of words or the number of pages. It is about the end result. The moment you start gauging the value of a service in terms of words and pages, these numbers become important to you, not your business.

I bring in a multipronged approach

I write as a writer, as a person who knows the Internet quite well, as a person who is totally comfortable with contemporary technology and how it is changing the social fabric of the world in general and the world of business in particular, and as a former web developer.

So it enables me to look at the problem from multiple angles. If you tell me, look, Amrit, my content is not doing business for me, I will understand your problem from your perspective, from your customers’ perspective, and then bridge the gap between both the understandings. Please keep in mind that your prospective customers are not bothered about how great your product or service is. They have a pressing need and they’re looking for a solution. So in order to make your content convincing and trustworthy I normally follow the following path of textual communication:

Highlight the problem currently being faced by your visitors (that’s why they are on your website if they haven’t arrived by mistake)
Inform them that their problem is about to be solved
Tell them what you have got that can solve their problem
How convincing and reliable your solution is
How people are currently benefiting from your solution
How easy it is to avail your solution
What they are missing if they are not buying your product or service

In between I use call-to-action to prompt them to do what you want them to do (buy from you, subscribe to your updates, or contact you).

As you can see, my primary aim is to make your content customer-centric. Unless yours is a highly known and reputed brand (Apple, for instance), more than the name, people are concerned about what they are actually getting. My content writing is centered around that mentality.

I focus on the message, not the language

It’s not your language that does the business for you, but your ability to communicate your message convincingly. I’m not saying language is not important and you should throw the grammar rules out the window (because this reeks of disrespect and carelessness), but your content should be written in a language your target audience understands, not the way you speak among your own colleagues.

I can write content both for humans and search engines

Every website needs search engine traffic and your content plays a major role in increasing your search engine rankings. The problem with most content writers is that they can either write for search engines (senseless, keyword-intensive content) or for humans — they normally fail to strike a balance. Personally, I don’t even believe in “striking a balance”. If you purely focus on the end-user, you automatically create search engine friendly content. Think it this way – you are writing about what your customers and clients are looking for, you are using the same phrases and expressions used by your customers and clients and you are providing answers to their most pressing questions. So why shouldn’t you get good search engine rankings unless you face indomitable competition? Why needlessly use “tricks”?

I understand content marketing

In order to write content for business websites one needs to understand the importance of content marketing. Simply being able to write content does not mean that your content writer understands the importance of marketing that content. Many content marketing experts are deeming 2013 as the year of content marketing as major brands reduce their conventional marketing and advertising budgets and put that money in content marketing. The beauty of content marketing is that even a one-man business can compete with a multinational enterprise.

These are some basic attributes of my content writing service that can actually grow your customer base and consequently, build your business. While writing content for my clients, my sole purpose is to help them prominently bring forward their most compelling positive points. Some clients prefer the storytelling technique, and some stick to the conventional marketing pitch. Both can work in different scenarios. When I write content for you, I care for your prospective customers and clients so that they are convinced into doing business with you.

Content Writing, Copywriting & Content Marketing Services

Content Marketing Consultant | Content Marketing and Consulting Services

Content marketing consulting services

What are content marketing consulting services? Are you looking for a content marketing consultant?

Looking to improve your content marketing strategies?

As you must know, content marketing involves creating and distributing valuable, relevant and consistent content.

This helps you attract and engage your target audience.

This in turn builds your brand awareness, establishes your authority, and drives customer engagement and conversion.

This is where content marketing consulting services can help you.

What do my content marketing consulting services help you with?

Content marketing consulting services help you with

What content you should publish?
What publishing and social media platforms should you use to publish and distribute your content?
What topics you should focus on?
What should be the frequency of your content publishing?
What format will be preferred the most by your target audience?
Maintaining consistency when it comes to publishing quality and relevant content.

These are some basic attributes of content marketing consulting services.

Why you need content marketing and consulting services

Why you need a content marketing consultant

The advertising and marketing landscape is changing fast, and content marketing and consulting (telling people what type of content to publish to target what type of audience) is playing a big part in this.

According to this source 61% consumers are more likely to buy from businesses who regularly publish useful, informative content.

Businesses all over the world are realizing that their audiences don’t appreciate push marketing; what they want is constant engagement and two-way communication.

Content marketing is the best way of reaching out to your target audience, engaging them and eventually, converting them, and my consulting services can help you in a significant manner.

Aside from writing content and publishing it, you need a strategy that helps you figure out what content to publish, which platforms and communication channels to target, how to reach your audience, how to engage it and how to keep it informed.

Consulting can help you in this regard.

Through my content marketing and consulting services I help you

Find out what your core audience is looking for
Create and publish content that is needed
Understand the language and search terms your target visitors are actually using
Shortlist channels through which you can promote and market your content
Streamline content publishing according to the attention you want to get
Understand web analytics and reorient your content marketing efforts accordingly

Benefits of working with a content marketing and consulting service

Brand recognition and familiarity

Wouldn’t it be wonderful if by the time your customers and clients approach you they are already familiar with the major features and benefits of your products and services, and they are also acquainted with the way you like to conduct your business?

Most of the business on the Internet happens on the basis of trust and a sense of familiarity.

People who are more familiar with you will more eagerly buy your products and services.

Search engine optimization

The recent updates from Google have proven that your entire search engine optimization depends on your content.

Whether it is content on your own website/blog, your authority on various social networking platforms or your content and links appearing on other websites or blogs, it is all about content marketing.

And it is not just any content, your content needs to be valuable, relevant and well-written.

It should also be easily accessible.

Professional consulting services can streamline your SEO and conversion efforts.

My content marketing and consulting services also help you cover all the relevant topics your target customers and clients might be interested in.

Once you have set rolling a well-defined and well-targeted content marketing strategy you want to provide every possible information related to your business to your visitors so that they are completely educated and empowered.

This makes you cover all the topics related to your business.

This further makes you cover all the relevant keywords and key phrases your customers and clients will use while trying to find you on the search engines.

A sustained content marketing effort automatically improves your search engine rankings.

Higher conversion rate

You need search engine traffic, and you need engagement, but eventually, what you need is a high level of conversion rate and my content marketing and consulting services can help you improve your conversion rate.

All the traffic that comes to your website needs to convert in order to make you money.

In this regard my content marketing and consulting services – both on-site and off-site – achieves two things for you:

Bring targeted traffic to your website
Engage that targeted traffic meaningfully so that it not only sticks to your website for a longer time but also does business with you

Multichannel engagement

Traffic doesn’t just come from search engines.

It can come from multiple online and off-line sources.

For the sake of this page, let us focus on just online sources.

Your website gets traffic from

Search engines (of course)
Social media and social networking websites
From other websites and blogs who have published your links in order to endorse your content
Submission of articles and blog posts on other websites and blogs (as a payback they allow you to include your link and a brief introduction in the resource box)
E-books, white papers and case studies that people may download from your website or your partner websites
Online discussion forums and bulletin boards
Trusted and reputed press release websites
Your e-newsletter
Paid advertisements in the form of links and banner ads
Content syndication websites

A big part of my content marketing and consulting involves spreading your content across various channels so that it becomes available to a wider audience.

You may not like to target all the channels (for instance, your target audience may be active on Slideshare and LinkedIn but not on Facebook and Twitter) and you will have to figure out what platform your target audience prefers.

This is where my content marketing and consulting services can help you.

Who is a content marketing consultant?

A content marketing consultant gives you expert advice on creating content strategies to educate and engage your audience.

Why not do content marketing yourself? Why hire a content marketing consultant?

Yes, you can do content marketing by yourself, and I would suggest, if you feel you can do it, you should definitely do it by yourself. Why?

I have experienced that clients who have a very strong opinion on how their content should be, interfere a lot, and this is understandable. They want every sentence, every paragraph, just as the way they want it.

This slows down the content marketing process and delays positive results.

They should rather work on their content marketing strategy by themselves and seek help in very specific areas where they are sure they don’t have the needed expertise.

It is best to hire a content marketing consultant if you have no idea what to do and where to go.

Hire a content marketing consultant if you are prepared to trust their judgement.

The ideal reason to hire a consultant is if

You don’t have time and resources to consistently publish targeted content.
Although you have been publishing content for long, you don’t see any positive results.
You have a limited budget, and you don’t want to hire a content marketing team on full-time basis.

What is the typical content marketing consulting process?

Content marketing consulting process

Providing content marketing consulting services involves a systematic process to help businesses develop and enhance their online content marketing strategies.

Here is a detailed description of the typical steps involved in content marketing consulting services:

Initial assessment and objective setting

It’s important to know exactly what you want to achieve through content marketing.

Once you embark upon your content marketing journey, there are practically infinite roads and every road leads to another destination.

This is the reason why many content marketing campaigns don’t deliver the right results: it’s because people have no idea why they are doing content marketing.

I can help you with clearly defining your objectives. Who do you want to target? How do you want people to react once they have accessed and consumed your content?

Do you want to generate leads? Do you want to educate your audience? Do you want them to subscribe to your email updates? Do you want to increase your social media visibility? Do you want to raise awareness?

These are important questions because they are going to decide the direction of the content that you publish and distribute.

Assessment of your current content status

I can help you audit your current content. Even if not regularly, have you been publishing content on your website or blog on on-off basis?

Sometimes existing content can be streamlined and tweaked to increase your visibility and improve the overall quality of your content.

You just need to incorporate your keywords and restructure the content in such a manner that important information is easier to find and spot.

Even your social media accounts may have some good content that can be analyzed and put to better use.

Targeting and publishing tools

What tools you use to publish your content can have an impact on your search visibility. Some tools are better for SEO, some are not so good. For example, I prefer WordPress because it keeps unnecessary code to the minimum.

How are you analyzing the performance of your content? Do you use any analytics tools, such as Google Analytics?

Every social media app for social media tools these days comes with its own analytics section that can give you a good insight on how your friends and followers are interacting with your updates.

Then we come to use a persona. These are the typical traits of your target audience. Are you targeting young people or a bit older? Male, female, or both? People capable of buying luxury items? People looking for health products?

Your content must target the right persona.

What are your competitors doing in terms of content marketing?

You can learn a lot from your competitors, especially successful competitors. What are they doing right? How are the executing their content marketing strategy? What type of content works for them?

Based on the scope of the work, as your content marketing consultant, I can help you study your competitors and obtain useful information from their strategy.

Your current messaging

How do you convey your brand message? What impressions do people get when they read your blog posts and social media posts? Do they get enough information from your webpages? Are they prompted to act? What is the CTR of your individual pages?

Your messaging must align with your overall marketing strategy. It should be consistent with your brand’s identity. It should be clear and simple. It must have clearly defined tone and voice. It must carry an emotional appeal. There must be a way to measure the performance of your messaging.

The development of your content marketing strategy

Defining a content marketing strategy

After you have followed the steps listed above and gathered enough information, it’s time to define your content marketing strategy through consultancy.

Aside from setting clear goals and objectives, it includes identifying your target audience, doing keyword research, and then deciding what type of content will be suitable for your business.

The biggest benefit of working with a content marketing consultancy is that you have a well-defined calendar. You know exactly what you’re going to publish in the coming days, weeks, sometimes even months.

Content creation – writing, formatting, and publishing – is an integral part of my consultancy services. In fact, in most cases, I write content for businesses.

It is better to decide in advance how you’re going to measure success and analytics. You need to determine the key performance indicators you will use to measure the success of your content marketing efforts. Common metrics may include website traffic, conversion rate, social media engagement, and sales.

Although allocating budget to your content marketing strategy is your internal matter, a consultancy can help you what would be an appropriate budget for your needs.

After that, once the ball sets rolling, it’s pretty much the same thing being done repeatedly. You re-purpose your existing content. Your monitor and adapt. You collaborate with the right content creators.

Remember that a big part of content writing is continuing to produce and publish highly relevant content.

Recommendations and Fixes

Through my content writing services I can also help you identify the strengths and weaknesses of your existing content. I can recommend some changes to your existing content or even your content marketing strategy.

Then afterwards you can decide whether you want to hire my services, or you would like to implement the changes through your in-house staff.

My content marketing consulting services follow a structured approach, starting with a thorough assessment of your business objectives and current content marketing setup.

I use my experience and expertise to develop a customized strategy, recommend improvements, and provide various options for implementation. I can also help you with studying the key metrics to ensure that your content marketing strategy drives the desired results.

Content marketing consulting tasks

A list of tasks that a content marketing consultant can perform for their client:

Conduct keyword research and analysis.
Develop a content marketing strategy.
Create a content calendar.
Write and edit blog posts.
Craft compelling website copy.
Optimize content for SEO.
Manage social media content.
Plan and execute email marketing campaigns.
Create video content.
Design infographics.
Develop case studies.
Curate industry-relevant content.
Conduct competitor analysis.
Monitor website analytics.
Perform content gap analysis.
Manage content distribution.
Engage in influencer outreach.
Conduct A/B testing.
Monitor online reviews and reputation.
Run PPC ad campaigns.
Develop whitepapers or ebooks.
Coordinate content promotions.
Implement content upgrades.
Craft newsletters.
Create landing pages.
Perform content audits.
Set up and manage webinars.
Generate user-generated content.
Manage a content team or writers.
Create visual content (images, memes, gifs).
Monitor and respond to audience comments.
Build backlinks through outreach.
Implement content personalization.
Collaborate with design and video production teams.
Measure and report on content marketing ROI.

Social Media Content Writing Services – Micro-Content Writer

Content writer for social media. Social media content writing services.

Looking for social media content writing services to create and maintain a positive buzz on various social media platforms?

Need micro-content writing services for your business?

Want an experienced content writer for social media posts?

Your social media content marketing strategy primarily depends on the quality of content that you post various social media platforms, and its frequency.

It’s all about engagement.

You must be useful, you must be interesting, you need to be relevant.

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Social media content writing services
Micro-content writing services
Content writer for adding social media posts
Content writer for social media account
Copywriter for adding social media posts
Copywriter for social media account
Content writer for LinkedIn
Copywriter for LinkedIn

Why you need professional content for your social media posts

Many people, mistakenly, take social media lightly.

It’s because maybe it’s free.

This is a slightly old Forbes article, but it says that businesses that promote on social media outsell their competitors by 73%.

You can very well imagine how the situation might be right now when everyone is on Facebook, LinkedIn and Twitter.

Regularity of quality content is the key to success on social media and social networking websites.

With millions of people and businesses posting every hour, how do you remain in front of your prospective customers and clients?

Through regular updates.

Only a professional content writing service or a professional content writer can provide you high quality regular updates for your social media marketing campaigns.

Why do you need a content writer for adding social media posts?

These days I’m providing micro-content writing services to a few businesses and there is a reason they have hired me.

I routinely go through their web pages and blog posts and find the most compelling reasons that people would like to receive information from them.

Aggressively promotional content doesn’t work on social media unless you are advertising – people know that you are advertising and hence, don’t mind coming across your ads.

Copywriter for adding social media posts

But, if you are posting as a business or an individual planning on engaging people, even the promotional content needs to be converted into useful, engaging content.

Why hire a content writer for adding social media posts? Through regular posting, you give them so much information that they begin to see sense in doing business with you.

This cannot happen in a week or even in a month.

Initially they will just ignore your content.

Then, when the others begin to like and share your content and when they regularly come across your content, they begin to take notice.

This needs consistency and quality.

When I provide social media content writing services, I can prepare a content calendar for you – even for multiple months – so that you never run out of quality content to post on your social media timelines.

I can write individual micro-content pieces for different social media services or I can write uniform content that you can post on all major platforms.

To make an impact on social media, your content must mean something.

First of all, you need to realize how important social media presence is for your business and only then you can realize the importance of working with social media content writing services.

The benefits of working with a content writer for social media posts include

High-quality content.
Relevant content based on the interests of your audience.
Uninterrupted publishing.

All these three attributes are very important.

You cannot publish content randomly – one day you publish something, and then for a few days you don’t, and then again one day you publish something.

This doesn’t work.

You need to be consistent.

Whether your friends and followers realize it or not, whether they specifically mention it or not, they expect to see updates from you at a particular time.

This can be achieved if you work with social media content writing services.

10 Features of High-Quality Social Media Content When You Hire a Copywriter for Your Social Media Account

Features of high quality social media content

Relevance: The content should be tailored to the interests and needs of the target audience.
Authenticity: It should be genuine, original, and reflect the true voice of the brand or individual behind it.
Engaging: The content should be compelling and capture the attention of the audience, encouraging them to interact and participate.
Visual Appeal: Eye-catching visuals, such as high-quality images, videos, or infographics, can significantly enhance the content’s impact.
Value: High-quality social media content provides value to the audience by offering useful information, insights, or entertainment.
Consistency: Regularly posting consistent content helps build trust and maintain engagement with the audience.
Storytelling: Telling a compelling story through social media content can create an emotional connection and make it more memorable.
Shareability: Content that is easy to share and distribute across social media platforms can help increase its reach and engagement.
Call to Action: Including clear and relevant calls to action in the content can encourage the audience to take the desired action, such as liking, commenting, or sharing.
Responsiveness: Interacting with the audience, responding to comments, and addressing their queries or concerns demonstrates a commitment to building relationships and fostering a sense of community.

The Process of Writing Highly Effective Social Media Content When You Hire a Content Writer for Social Media Account

Writing highly effective social media content involves a systematic process that encompasses several key steps. Here is a general framework to guide you:

Define your goals

Clearly establish the objectives you want to achieve with your social media content.

Whether it’s driving website traffic, increasing brand awareness, generating leads, or fostering engagement, having specific goals will help shape your content strategy.

Whether you’re looking for a content writer for LinkedIn or for a copywriter for LinkedIn to add social media posts, it is very important to set definite goals otherwise you will end up posting random content with zero response from your followers.

Identify your target audience

Understand your audience’s demographics, interests, preferences, and pain points.

This knowledge will enable you to create content that resonates with them and addresses their needs.

A social media copywriter with extensive experience in handling social media accounts for businesses can help you identify your target audience.

Conduct research

Stay updated on current trends, industry news, and popular topics relevant to your niche.

This research will help you generate fresh ideas and ensure your content remains timely and relevant.

Plan your content calendar

Create a content calendar outlining the topics, formats, and posting schedule.

This helps you maintain consistency, avoid last-minute content creation, and stay organized.

Why is it important to plan a content calendar for adding social media posts?

Maintaining your social media profile takes time and effort. Social media influencers may seem to be having fun with posting lots of interesting stuff, but they work really hard.

Jay Shetty in his book “Think like a monk” has written that initially it used to take him 5 hours to finish a 5-minute video.

When you have a content calendar you have a definitive path to follow. You’re not going to run out of interesting social media posts.

Also, when it becomes a dedicated exercise, you or your staff take adding social media posts much more seriously.

Craft compelling headlines

Write attention-grabbing headlines that entice your audience to click and engage with your content.

A copywriter already has experience crafting compelling headlines.

Since they are writing impactful headlines for landing pages and email marketing campaigns, they can also help you with your social media postings.

Use compelling language, intriguing questions, or numbers to make your headlines stand out.

Develop engaging content

What is engaging content mean? It should elicit response from your contacts and followers.

On social media, engagement means likes, comments, and reposts.

It also means people clicking on your links but on most social media platforms, people prefer to stay on the platform so sharing links is often not recommended.

Focus on creating content that provides value, whether it’s informative, entertaining, or inspiring.

Use storytelling techniques, incorporate visuals, and make it easy to digest.

This is where the support of a social media content writer or a copywriter can be invaluable.

You need to publish convincing posts that move people into taking some action.

This action doesn’t necessarily mean people buy from you – it can be liking your post, re-sharing it, or posting a comment.

The post must be compelling enough to incite a response. This is how engagement happens.

Tailor content for each platform

A trained content writer or a copywriter for social media content can help you.

Why is it important to choose the right format for different social media platforms? Different social media users have different preferences.

The content that you post on Instagram may not do well on Twitter. The content that you post on Twitter, may not gain much traction on Facebook. Content on LinkedIn is usually professional and educational.

Customize your content to fit the characteristics and requirements of each social media platform.

Understand the optimal image sizes, video lengths, and content formats for platforms like Instagram, Facebook, Twitter, LinkedIn, etc.

Optimize for SEO

SEO isn’t just for search engines. People search on social media too. Using right keywords on LinkedIn, for example is very important.

Although most of the social media platforms use hashtags, many people don’t use hashtags to search for relevant content. They use search queries.

For example, if you are searching for “social media content writer” or “social media copywriter” on LinkedIn, I should have some content on the platform using these terms if I want you to be able to find me.

Incorporate relevant keywords, hashtags, and meta tags in your social media content to improve discoverability and search engine rankings.

This ensures your content reaches a wider audience.

Encourage interaction and engagement

If you want people to comment, ask them to comment. Ask them pointed questions.

Sometimes, purposely post wrong information so that people are compelled to respond and correct you.

Conducting polls is a great way of eliciting response for your contacts and followers on social media platforms like LinkedIn and Twitter.

Include clear calls to action (CTAs) in your content, inviting your audience to like, comment, share, or participate in discussions.

Respond promptly to comments and messages to foster engagement and build relationships.

Analyze and iterate

Regularly track the performance of your social media content using analytics tools provided by the platforms.

Analyze metrics such as reach, engagement, click-through rates, and conversions.

Based on the insights gained, adjust your content strategy, experiment with new ideas, and optimize for better results.

Remember, the process may vary depending on your specific goals, audience, and industry. Adapt and refine your approach based on feedback and the evolving social media landscape.

20 Benefits of Hiring a Content Writer for Your Social Media Campaigns

Benefits of hiring a content writer for your social media marketing campaigns

Professional expertise: A content writer brings specialized knowledge and skills in creating engaging and effective content for social media campaigns.
Time-saving: Hiring a social media copywriter allows you to focus on other core aspects of your business while they handle content creation.
Consistent content: A dedicated writer ensures a steady flow of high-quality content, maintaining consistency in your social media campaigns.
Improved quality: A professional writer can deliver well-crafted, error-free, and grammatically correct content that reflects positively on your brand.
Targeted messaging: A copywriter understands how to tailor content to your specific target audience, increasing the relevance and impact of your social media campaigns.
Brand consistency: A writer can capture and maintain your brand’s tone, voice, and messaging across all social media platforms, reinforcing your brand identity.
Enhanced engagement: Well-written content can captivate your audience, encouraging likes, comments, shares, and overall engagement with your social media posts.
Increased reach: Engaging content created by a writer has the potential to be shared more widely, expanding your social media reach and attracting new followers.
SEO optimization: A content writer can incorporate relevant keywords, hashtags, and meta tags to optimize your social media content for search engines, boosting your online visibility.
Thought leadership: A skilled writer can establish your brand or business as an authority in your industry by creating insightful and informative content.
Creativity and innovation: A content writer can bring fresh ideas and creative approaches to your social media campaigns, keeping them interesting and captivating.
Adaptability to trends: Writers stay updated with the latest social media trends, enabling them to create content that aligns with current popular topics and interests.
Storytelling: Writers excel at crafting compelling narratives that can evoke emotions and resonate with your audience, strengthening their connection to your brand.
Professional presentation: A writer ensures that your social media content is well-structured, visually appealing, and aligned with industry standards, enhancing your brand’s professional image.
Research and analysis: A content writer conducts thorough research to understand your industry, target audience, and competitors, allowing them to create more informed and effective content.
Call-to-action optimization: Writers can strategically place persuasive calls-to-action in your social media content to drive conversions, such as signing up for newsletters or making purchases.
Crisis management: In times of crisis or negative publicity, a content writer can help craft appropriate and timely responses, ensuring effective communication and damage control.
Cross-platform integration: A writer can adapt content for different social media platforms, ensuring consistent messaging while leveraging each platform’s unique features.
Long-term content planning: A content writer can develop a long-term content strategy for your social media campaigns, ensuring a cohesive and planned approach.
Measurable results: With a content writer, you can track the performance of your social media campaigns more effectively and make data-driven decisions for improvement.

What are micro-content writing services?

Micro-content for social media posts.

What is micro-content?

Traditionally, micro-content can be an article headlined, a page title, the subject line or the headline of your email or a small product description.

Small social media updates are also called micro-content. This content can be consumed within 10-30 seconds.

Twitter updates are a good example of micro-content although, under Elon Musk, the social networking platform has transitioned into a full publishing platform. Nonetheless, non-verified account holders can still post small titbits of updates and these can be called micro-content.

On video hosting websites, Instagram reels are micro-content. YouTube shorts are micro-content.

Difference between thin content and micro-content

There is a difference between micro-content and thin content.

Thin content is inferior quality content, usually 200-300 words, that you publish on your website or blog.

If you use some SEO auditing service, it can go through your individual web pages and blog posts and highlight instances of thin content, making suggestions that you should improve the number of words.

Even Google Search Console can tell you if there are multiple instances of thin content under your website.

Micro-content is pieces of small content that you publish on social media websites.

Although, on LinkedIn you can publish blog posts, when you are making regular updates on your timeline, you focus on micro-content.

Micro-content consists of normally 50-60 words.

For example, on Twitter you can write just 280 characters, including spaces.

Twitter sometimes is also called microblogging service.

When you are posting videos on Twitter, they should not be more than 120 seconds.

On your regular Instagram timeline, you cannot post video is greater than 60 seconds.

On Facebook there is no limit but people don’t prefer to see very long updates on their timelines.

Micro-content is preferred.

These days I’m providing micro-content writing services for social media to multiple businesses.

Just because you can write 50-60 words for social media posts it doesn’t mean that it is an easier job compared to writing blog posts and web pages.

Remember that you want to post content on your social media profiles because you want to make an impact.

You want people to notice your content.

You want them to remember you for quality content postings.

After all, if you don’t make a positive difference in their lives, how are they going to trust you and pay attention to your social media updates?

You want them to pay attention to your social media updates, don’t you?

That’s why you are considering to hire a content writer for social media posts. Or a copywriter to write your social media posts.

It is becoming a common refrain these days that your business is known by the quality of updates you post on Twitter and Facebook.

Your language, your timeliness, your relevance, your reaction to positive as well as negative feedback and your proactive approach towards engaging your audience, all these can have a lasting impact on your presence.

Besides, all search engines, including Google, are deriving lots of their search results from the content posted on various various social networking and social media websites.

A vibrant social media presence is also important for your SEO.

You want people to share your blog or website content on their social media timelines.

You are also looking for backlinks to improve your SEO.

People are not always searching for content to link to on Google and other search engines.

They check their social media timelines multiple times in a day on Facebook, Twitter and LinkedIn (and other platforms like Instagram).

When they come across your updates and like them, they share them on their own timelines and even link to them from their own webpages, articles and blog posts.

Suppose someone is writing a blog post for LinkedIn and is looking for some useful information on the benefits of working with social media content writing services.

The success of your social media content marketing strategy depends on two factors:

The quality of the content you post
The regularity of the content you post

Why it makes sense to work with a writer for your social media posts?

Why work with a copywriter for your social media content

The quality of your content decides how people are going to perceive you and your brand.

Just think of it, why should people take you seriously if you post nothing serious?

And by serious I don’t mean morose ponderings.

Your content must be relevant, timely and useful.

People should follow you and pay heed to your updates because they look forward to what you have to say on topics concerning your business.

If your content doesn’t interest them, they start ignoring your updates and worse, start ignoring you.

Regularity is important too, although it is not as important as the quality of your content. Since timelines move fast on social media your postings will quickly scroll down.

90% of your friends and followers (among those who regularly check their profiles and timelines) won’t notice your content if you publish once or twice a week. You need to post as frequently as possible (without crowding people’s timelines, of course).

And not just posts, you also need to interact and engage. You will need to respond to other people’s posts and participate in ongoing discussions.

All these take time and this is what I can offer you as my social media marketing content writing and copywriting services. When you partner with me you will always have top-notch content to post under your social media profiles whether it is business or personal. I can provide content for

Twitter
Facebook
LinkedIn
Medium

The main highlights of this web page are

Social media content writing services
Micro-content writing services
Content writer for social media posts

Contact me for more details.

Content Writing & Copywriting Services FAQs

Content writing copywriting services FAQs

On this page I have tried to answer all the questions on content writing and content marketing services available at “Credible Content Writing Services”. I work as an individual and it rarely happens these days that I outsource my work. All the work is done by me, so whether it is great or it sucks, I’m the one solely responsible.

Note: When I use “I” or “we” in the highlighted questions covered on this FAQs page, I mean you, the client (Not the ensuing paragraphs, where “I” actually means yours truly).

Why do I need quality content writing for my website?

Think it this way. When someone just walks into your office or shop how do you convince that person into buying from you?
Remember that in the physical world, the choice is quite limited. There may be just a couple of shops selling the same things that you are selling.

Once someone enters a shop or an office, usually the person spends at least 10-15 minutes in the shop going through various items or interacting with your salespeople.

But when it comes to websites, within a few seconds your visitor can leave your website He or she may even have opened multiple tabs already after finding multiple results on Google. Your website is just one of the tabs.

The only thing that keeps people on your website for some time is your content, what you have written on your website.

If your writing is not compelling people are going to leave immediately even if you are selling a great product or service.

Quality content writing helps you engage your visitors and keeps them on your website for as long as possible.

Quality content writing helps you stand out. Most of the websites are not good at communicating. If you do communicate well, people will buy from you.

Even if they don’t buy from you immediately, you make an imprint and they remember you.

Who writes content on Credible Content Writing Services?

As mentioned in the first para, I do. My main focus these days is providing quality and value as a professional content writer and sometimes it becomes difficult to monitor these aspects when you are getting the work done from other content writers. I used to outsource, but am no longer doing it.

Is the content that you write totally unique and original?

To my best knowledge, it is. No self-respecting writer wants to plagiarize because then you are appreciating another writer’s work and undermining yours. I am running a full-fledged business of providing content writing and content marketing services and I have a comprehensive presence not just on my own website and blog but also on other websites. Just to save a couple of hours I won’t sully my reputation. Besides, I am happy the way I charge for my services so that I can fully concentrate on providing unique and original content. Please also read A successful content writer must have a unique voice.

But what’s unique and original?

Sometimes I may have to use data from other sources; does that constitute copying or plagiarism? In most of the cases it is not. As long as the language is original and all the information is being presented in a unique manner, it is not copying and plagiarism. If you have problem with data from other websites being used for your own copy, and if you want some sort of data to be used, you will either have to supply that data on your own or you will need to pay for the effort needed to generate original data.

Do I own the content that you write for me?

Yes you do, you get the exclusive copyright the moment I turn in the document and you have paid for it. After I have handed over the documents it’s up to you what you want to do with that content. You can distribute it further, you can change it, truncate it, or simply delete it (although this would be heartbreaking and discouraging).

I may use some of your documents as samples to prove to prospective clients what a great content writer I am, but the content of these documents will not be used for commercial purposes. In case you have made me sign a non-disclosure agreement, then I won’t use your documents as samples.

Are you a native English speaker?

No, I’m not. It is a language that I have learned. My mother tongue is Punjabi and since my wife speaks Hindi, this is the language that we use at home. I do my business in English and I also do all my writing in English.

So if you’re not a native English speaker, why should I hire you instead of a content writer who is a native English speaker?

Why shouldn’t you? Please go ahead and hire a native English speaking content writer if that’s what you want.

But this doesn’t address the “why should I hire you” part.

Command over a language (including writing abilities) is a gift. You are not born with it. Many Booker prize winners are not native English speaking writers. Just because a language is your mother tongue it doesn’t mean you can write compellingly and convincingly. Language is just a tool that you use to make an impact.

Most of the writers are equally adept at using multiple languages. This is because the ability to literarily express yourself does not depend on which language you use. Of course in order to write fluently you need to be comfortable with the language you are currently using but once you have attained that comfort level, it doesn’t matter whether you are a native speaker or you have learned the language.

For more material on this, please read Why you should hire me as your content writer.

How much do you charge for your content writing and content marketing services?

Please refer to My content writing rates.

How do you track your time in order to invoice for it?

I use the time tracker tool from FreshBooks.com. It tracks time by the second.

Can I trust you that you will use the time tracking tool honestly?

Trust is an individual choice based on experience, so I cannot say much to convince you. On my part, all I can say is, all the clients that work with me trust me.

Typically, how much time do you take to complete a business document?

This depends on the amount of information I have with me. Normally it takes me 40-70 minutes to complete a business document. Generic blog posts and information articles I can complete in about 30 minutes. If research is required, then the time depends on the amount of research needed.

Do you charge extra for revisions?

This depends on whether it is minor revision or major revision (you provide me some information initially, and then you decide to change it). If I completely need to rewrite the document because things have changed on your side then yes, I will invoice for it. If there are just some minor changes here and there that can be completed in 5 minutes, I don’t charge extra. I also don’t charge extra if the revision needs to be done due to my oversight or misunderstanding.

How do I pay you?

You can use PayPal or online bank transfer.

Do you charge an advance?

Initially, yes, I do. It will be 50%. For instance, if I have committed 10 hours then I will be charging an advance for 5 hours. If it is an ongoing assignment then I’m not worried too much about the advance. Every month I will send you an invoice and you can pay me accordingly. If I have already worked with you then also I don’t bother with the advance thing.

Can you work on a few documents for free so that we can decide whether we want to hire you or not?

No speculative work. I will provide you the appropriate samples. You can also go through my website. You can also Google “amrit hallan”. There are many ways you can get a sense of how I work in order to make up your mind.

Is there a minimum number of hours that I have to hire you for?

No.

Why do you charge differently for online copywriting and content writing?

Frankly, I shouldn’t. Writing is writing. Whether I write content or write copy, both forms of writing must be compelling, and they are.

The difference is, whereas, content writing is informational, copywriting is for selling.

Hence, more expertise and the ability to convince, are required when one is copywriting.

People are more accepting when they are reading simple content. They know that no one is asking them to buy something. They’re simply being informed and educated. They are relaxed. The level of resistance that content writing encounters (hypothetically, not direct) is way less than online copywriting does.

This is one thing.

Another thing is, you don’t want to pay a lot for content writing especially when you want to publish lots of content for brand visibility and to improve your SEO.

Yes, good writing costs money, and there is nothing wrong in that and conversely, lousy writing must come cheap. But you don’t want to pay beyond a particular amount.

For online copywriting on the other hand, you don’t mind paying more because you know that this type of writing is going to sell for you.

You can afford to be less compelling with content writing, but not with online copywriting.

Hence, you can do with a fairly good content writer but for your online copywriting needs, you cannot compromise.

If you compromise on online copywriting, you will be compromising on your prospects of growing your business.

Therefore, the less amount that I charge for content writing, I make up through copywriting assignments.

Why do I need content writing regularly to improve SEO?

Various reasons. Google and other search engines are constantly looking for fresh content. When you publish regularly, you cover all possible topics. You also cover all the search terms your prospective customers and clients might be using to find your website. But this is just one side of it.

SEO is a combination of many factors. You need fresh content. You need to publish content regularly (to show that your website is active and hence, should be crawled and indexed regularly). Your topic density increases, augmenting the overall authority of your website.

The more content you publish the greater is the chance that someone will find something worth linking to, earning you back links and in the process, improving your SEO.

More content also engages your audience. It gives them a reason to visit your website multiple times and form an opinion about you.

Basically, you need regular content writing to improve SEO because

Google gets to index and rank more content from your website.
Google and other search engines are constantly looking for fresh content.
You cover maximum number of keywords and search terms without stuffing most of the keywords and search terms into fewer webpages, diluting their topical focus.
You give people a reason to link back to you, boosting your SEO.
You give people a reason to share your content on their social media timelines, boosting your SEO.