Tag Archives: Content Optimization

Boost your SEO with targeted content writing

Boost your SEO with targeted content writing

Every business wants to boost its SEO – improve its search engine rankings for meaningful keywords – but most of the businesses still don’t know that it is mainly targeted content writing that does the job.

Here is a nice post that reconfirms my statement on this web page that high quality content is the best SEO strategy.

Our targeted content writing can boost your SEO by

  • Writing content according to your keywords and search terms
  • Writing content that really helps your customers and clients
  • Writing content that provides precise answers to people’s questions
  • Providing you high-quality content on an ongoing basis, without ever mitigating quality
Contact for more details

Google aggressively promotes its content quality guidelines. On many occasions it has advised content publishers what sort of content to publish, how to publish it, how to format it and what other things to take care of so that the Google ranking algorithm can understand its intent.

Although there are scores of factors that affect your search engine rankings, you can boost your SEO in a big way through targeted content writing.

What exactly is targeted content writing?

There is no definitive definition for it, but I term “targeted content writing” as writing for a specific purpose using a set of keywords and search terms that are important for the client.

When writing content you should always be clear what you are trying to achieve.

Take for instance this web page; what do you intend to achieve by writing and publishing this web page?

The aim of this web page is to attract those people to my website who want to boost their search engine rankings and they have some idea that targeted content writing can help them.

I am writing informative content but I am also targeting for keywords such as “boost your SEO” and “targeted content writing”. These are my two purposes for publishing this web page.

So, whenever you are publishing a web page or a blog post, have a clear intent in your mind.

You want to achieve something, so accordingly you write the content. This is targeted content writing.

Contact for more details

Sometimes you just want to help your prospective customers and clients for brand building. You don’t want to promote your service. They already know what business you are in and they don’t need to be told. They just need to be educated. You just want to make sure that they have the needed information. That is also targeted content writing.

How you boost your SEO with targeted content writing

As mentioned above, there are multiple factors that affect your search engine rankings. The most important is, of course, the quality of your content.

The way you incorporate keywords and search terms into your content has a big impact on your SEO.

But Google also looks for user behaviour. How do people react to your content?

People’s reaction to your content can manifest in the following ways:

  • Do they click on your links when they come across them on search engine result pages?
  • When the find your content on Google and the click your link, how much time do they spend on your website?
  • After having found and explode your link, to the continued their search or do they no longer search?
  • Many people share your links on social networking platforms such as Google+, Facebook, Twitter and LinkedIn?
  • How many reactions do your links attract on the above-mentioned social networking platforms (likes, retweets, shares, comments, mentions, et cetera)?
  • How many backlinks does your content have?

As you can understand, all these reactions come from people.

When some of these reactions come into force, when they are executed, it signals Google that your content is important, that people like it, or react to it.

Contact for more details

These reactions can only happen if you write and publish targeted content. Content that is really useful and relevant.

If your content is not useful and relevant it won’t motivate people into sharing it, liking it, linking to it, or even going through it.

This is why, when you are intending to drive targeted content, people’s reaction to it is as important as how you incorporate your keywords.

Credible Content can help you boost your SEO by writing high-quality targeted content on an ongoing basis.

Although you can choose to work with us on-and-off, since your SEO also depends on your competition, if your competitor is publishing more content than you, he or she is obviously going to be at an advantage.

Contact for more details

Remember that Google likes fresh content. If you published a blog post or an article 3 months ago and if your competitor has published a blog post or an article just recently, if it is good enough, it is going to be ranked much higher than your link.

Credible Content is a reliable and dependable content writing service that can provide you very high-quality content non-stop.

Our trained writers can write on diverse topics without compromising on quality and uniqueness.

We can write content for your

  • Web pages
  • Blog posts
  • Email campaigns
  • Information articles
  • Guest blog posts
  • Social media updates
  • E-books

So, are you ready to boost your SEO with targeted content writing? Contact us for more details.

Contact for more details

What is optimized content

What is optimized content

You want to create optimized content mostly to improve your search engine rankings and in fact whenever clients write to me about requiring optimized content they basically need content to improve their SEO for particular keywords and key phrases.

Different content writers and content marketers approach optimized content differently. There is a short-term way to it and a long-term, more profitable way to it. It depends on the budget and the focus of the business. But as an experienced content writer, I’m able to maintain a balance, sometimes, even without telling my clients.

SEO or no SEO, optimized content is not a bad idea

Of late there has been a growing opinion against specifically creating content for the search engines. Of course you shouldn’t just create content for the search engines because it is counter-productive. You should first write human-centric content and then optimize it in such a manner that it also helps you improve your search engine rankings. How do you do that?

A good thing about optimized content is that it is subject-specific. When you are writing such content, you are not trying to pack everything into one single webpage, blog post or article. You want to focus on a particular topic. For example, if I’m writing this page on the topic of “what is optimized content” my primary focus is that by the time you are finished reading this webpage, you have a clear idea of what optimized content is. Of course along with that if you want to hire me in order to get optimized content for your website or blog, it solves both the purposes – it informs you, educates you, and it gets business for me.

Optimized content becomes a bad idea if it only improves your search engine rankings (yes, even bad content can improve your SEO). No matter how much traffic you get from search engines, unless that traffic converts, unless you get more leads and more business, it is of no use. So your primary aim MUST be to improve your conversion rate even if it gets you very low search engine rankings.

So it is not the name that is bad but the implementation and the attitude that makes it harmful for your business. Focus on quality, focus on the subject and stick to the main topic and optimized content can reap you great benefits.

What exactly is optimized content as understood by most of the clients?

Normally what happens is, a client sends me a list of keywords and key phrases to create content on and I write content using these keywords and key phrases. But unlike many content writers, instead of focusing just on the keywords and key phrases, I focus on the central message that can be delivered using these keywords and key phrases. My intention is to inform people, to motivate them, to get them going. Remember that the sole purpose of every content writing exercise is to generate more business (or whatever you want to generate) and unless that happens, everything is waste. Then keywords become secondary.

But then keywords are needed. So how to use them without compromizing on the quality of the content you are writing? This question arises because you may have to cover every possible keyword combination without creating duplicate content and without writing gibberish.

How do I do it?

For every new topic (keywords and key phrases) I create a separate Evernote note. Using those keywords and key phrases I create a compelling title. The title decides what I’m going to write for the rest of the web page or the blog post. It decides the theme. It decides the flow. It decides the structure and above all, it decides the central message.

After I have created a compelling title using the keywords and the key phrases (normally a key phrase involving 2-3 words) I start preparing the main body. When I’m writing the first draft I don’t worry much about the keywords although if they can be incorporated I don’t refrain from them, but I don’t go overboard.

Once I have created a draft, and start inserting the main headlines so that various chunks of content can be organised or arranged beneath them. These headlines I create using the keywords and key phrases. I try to use at least 3-4 sub-headlines on every article or blog post that I write to create optimized content. Once these are done, I try to incorporate phrases that contain the keywords. Again, I don’t force them. In case it is absolutely necessary to use them, I rewrite the content in such a manner that these keywords and key phrases are incorporated. I do it without losing the flow and the quality of the content.

Are you looking for optimized content for your website or blog?

Optimized content will certainly help you improve your search engine rankings so it will be good if you get it written for your website or blog. Just make sure that the primary concern should be the quality and the conversion rate. I regularly write optimized content for my clients and I can get great results for you. Contact me for more information on this.

Website Content Auditing Services

Website content auditing services

Website content auditing services

Table of contents

  1. What is website content audit?
  2. What type of website content editing services do you need?
  3. Reasons why your website requires content auditing services
  4. How content proofreading improves your overall content quality
  5. Benefits of editing content regularly
  6. What are SEO benefits of regularly using website content auditing services?
  7. My content rewriting services
  8. Systematic content auditing approach

With my website content auditing services I can help you bring your existing content up-to-date and improve its conversion rate.

  • Website content auditing services
  • Content auditing services
  • Content editing services
  • Content proofreading services
  • Content rewriting services

There are many businesses who have created a great number of pages  and blog posts without paying much heed to their quality.

The search engines like Google can be partly blamed because for many years they allowed people to create content indiscriminately and also encouraged such behavior by ranking them well.

Then suddenly they changed their ranking algorithms – especially google – and started penalising content merely created to improve search engine rankings.

If your website or blog has lots of such content I can help you improve it.

This page contains information about my website content auditing services.

Also read: 5 benefits of auditing website content regularly.

What is website content audit?

It is a systematic analysis and evolution of all the content on your website to assess its quality, relevance, and performance.

Normally you do this with the help of a content audit services company.

The primary goal of a content audit is to gain a comprehensive understanding of the content’s current state.

The basic steps involved in a website content audit include

  • Taking inventory of your existing content.
  • Evaluating the quality, accuracy, and relevance of each piece of content.
  • Analyzing the performance of each piece of content in terms of traffic, engagement, and conversion.
  • Evaluating how well each piece of content is optimized for SEO, which includes analyzing keyword usage and other SEO factors.
  • Assessing whether the content aligns with the website’s overall content strategy and business goals.
  • Taking into consideration the user experience and the organization of content.
  • Categorizing content types such as blog posts, landing pages, product pages, and other pages of the website.
  • Determining if the content caters to the various target audiences of the website.
  • Compiling a list of recommendations for content improvements, updates, deletions, and additions, based on the audit findings.
  • Executing the recommended changes and updates to improve the website’s content quality and performance.

What type of website content editing services do you need?

Does your website content need auditing?

Having provided professional content writing services since 2004, I have had my fair share of clients wanting “cheap content” merely to fill up their websites and blogs.

All they were concerned was to get lots of content at very low rates.

Although personally I never worked on such assignments, I did outsource such work to writers who were ready to work on low wages, without taking my cut.

I would simply tell my clients that look, I’m not going to write this, but I know writers who would.

Then I would also tell the writers, that look, I have clients approaching who require very cheap content and if they are ready to write for such clients, they can go ahead.

Clients who understood the value of good content and were also aware of the pitfalls of having cheap content often later on hired me to audit their content and improve its quality. But such clients were very few.

Your website content can use my content auditing services if

  • You think that your content is not well-written
  • Your content is harming your search engine rankings instead of improving them
  • Your content doesn’t engage your visitors
  • There are many spelling and grammatical mistakes that you would like removed
  • The content is written in a very unprofessional manner
  • The content is mostly written to target keywords paying scant regard to its quality and relevance
  • The content was written by writers who have no sense of your industry but simply wrote for the sake of money
  • You feel awkward that your prospective customers and clients find lousy content on your website
  • Your content doesn’t target the intended audience

I will totally transform your content with my website content auditing services

Transforming your website content with auditing

I will go through every link, every word, every sentence and every paragraph and then come up with a link-wise report.

I will spend ample amount of time understanding your business, score strengths and weaknesses and the solutions that it provides to your target customers and clients.

I always write content from the perspective of the end user and not the product seller. It’s the end user who needs to be convinced by reading your content, so this is the attitude that I use while auditing your existing content.

Auditing by the way, does not mean that I’m going to rewrite content.

That’s another thing.

I will carry out an audit and point out the problems and if you agree, you can either hire me as your content writer to revamp your content or you can work with another content writer – as it suits you.

My job is to tell you where the problem lies, and how you want to deal with that problem depends on you.

Reasons why your website requires content auditing services

  • Enhancing Readability: Simplifying complex text to ensure it’s easily understandable.
  • Boosting SEO: Optimizing content for better search engine rankings.
  • Updating Information: Keeping content current with the latest data and trends.
  • Eliminating Errors: Correcting spelling, grammar, and factual inaccuracies. Content editing services.
  • Improving User Engagement: Making content more interactive and engaging.
  • Ensuring Consistency: Maintaining a consistent tone and style across all pages.
  • Increasing Clarity: Clarifying ambiguous or confusing statements.
  • Aligning with Goals: Ensuring content aligns with business objectives and goals. Content proofreading services.
  • Enhancing Credibility: Establishing authority and trustworthiness through accurate and reliable content.
  • Refining Keywords: Updating and refining SEO keywords for better relevance.
  • Optimizing Images: Ensuring images are well-captioned and SEO-friendly.
  • Improving Navigation: Making content easy to find and navigate.
  • Boosting Conversion Rates: Tweaking content to encourage user action and conversions. Content rewriting services.
  • Reducing Bounce Rates: Making content compelling to keep visitors on the site longer.
  • Enhancing Accessibility: Ensuring content is accessible to all users, including those with disabilities.
  • Improving Loading Speed: Optimizing content to enhance website loading times.
  • Facilitating Better Understanding: Simplifying technical jargon for a general audience.
  • Identifying Gaps: Spotting and filling content gaps that might exist. Content editing services.
  • Streamlining Content: Removing redundant or unnecessary information.
  • Adjusting Tone: Ensuring the tone is appropriate for the intended audience.
  • Improving Structure: Organizing content for better flow and comprehension.
  • Enhancing Mobile Experience: Optimizing content for a better mobile user experience.
  • Reducing Legal Risks: Ensuring content complies with legal and regulatory standards. Website content auditing services.
  • Increasing Shareability: Making content more likely to be shared on social media.
  • Improving Internal Linking: Enhancing navigation and SEO with better internal linking.
  • Aligning with Audience Needs: Ensuring content meets the needs and interests of the target audience.
  • Boosting Brand Image: Strengthening brand identity through consistent and quality content.
  • Facilitating Decision Making: Providing clear information to help users make informed decisions. Content proofreading services.
  • Enhancing Cultural Sensitivity: Ensuring content is culturally sensitive and inclusive.
  • Encouraging Community Building: Fostering an environment for user interaction and community.
  • Improving Meta Descriptions: Enhancing meta descriptions for better click-through rates from search engines.
  • Optimizing for Voice Search: Adapting content for better performance in voice search queries.
  • Monitoring Performance: Tracking how content changes affect website performance and user behavior.
  • Staying Competitive: Keeping content fresh and competitive in a rapidly changing digital landscape.
  • Ensuring Compliance: Making sure content adheres to industry standards and regulations.

How content proofreading improves your overall content quality

  • Corrects Typos: Proofreading catches and corrects typographical errors, preventing misunderstandings.
  • Fixes Grammar: It corrects grammar mistakes, making the content more professional and readable.
  • Enhances Clarity: Proofreading clarifies confusing sentences, improving overall understanding. Website content auditing services.
  • Checks Consistency: It ensures consistent use of terminology, voice, and style throughout the content.
  • Eliminates Spelling Errors: Proofreading identifies and corrects spelling mistakes, enhancing credibility.
  • Refines Punctuation: Correct punctuation helps convey the right message and tone.
  • Improves Flow: It helps create a smooth flow, making the content more engaging and easier to read.
  • Increases Reader Trust: Error-free content builds trust and authority with the audience.
  • Boosts SEO: Well-proofread content can improve SEO by ensuring keyword accuracy. Content proofreading services.
  • Prevents Miscommunication: It minimizes the risk of misinterpretation by clarifying ambiguous language.
  • Enhances Professionalism: Clean, error-free content reflects professionalism and attention to detail.
  • Saves Time and Resources: Catching errors early prevents costly revisions post-publication. Content editing services.
  • Improves Overall Impact: Well-proofread content has a stronger impact, delivering messages effectively.
  • Encourages Sharing: Readers are more likely to share content that is well-written and error-free.
  • Supports Brand Reputation: Consistently high-quality, error-free content upholds and enhances your brand’s reputation.

Benefits of editing content regularly

  • Keeps Content Current & Accurate: Regular editing ensures information is up-to-date and factual, maintaining its reliability and relevance. Website content auditing services.
  • Improves Clarity & Comprehension: It makes messages clearer and eliminates ambiguity, ensuring readers understand and retain the information.
  • Enhances Readability & Engagement: Well-edited content is more readable and interesting, encouraging visitors to stay longer and interact.
  • Boosts SEO & Online Visibility: Updated, well-structured content performs better in search engine rankings and attracts more traffic. Content auditing services.
  • Corrects Mistakes & Reduces Misinterpretation: Editing catches errors and inaccuracies, preventing potential misunderstandings or misinformation.
  • Refines Tone & Appeals to Audience: It ensures the tone is appropriate and resonates with the target audience, enhancing connection and response.
  • Strengthens Arguments & Persuasiveness: Editing can sharpen key points and make arguments more compelling, influencing reader opinions and actions.
  • Encourages Engagement & Participation: Clear, compelling content invites more user interaction, comments, and shares, fostering a vibrant community.
  • Increases Credibility & Trust: Accurate and polished content builds trust with the audience, establishing the site as a reliable source. Content proofreading services.
  • Streamlines Structure & Enhances Flow: Regular editing organizes content logically, making it smoother and more enjoyable to read.
  • Supports Branding & Consistency: Consistent, quality content reinforces brand identity and maintains a steady voice and style.
  • Prevents Content Decay & Keeps Relevant: It keeps content from becoming obsolete, ensuring it continues to meet the needs and interests of the audience.
  • Improves Accessibility & Inclusivity: Well-edited content is easier for everyone to understand, including those with disabilities, promoting wider access. Content editing services.
  • Reduces Bounce Rates & Increases Time on Site: Engaging, clear content keeps visitors engaged longer, reducing the rate at which they leave the site.
  • Optimizes for Mobile & Enhances User Experience: Editing ensures content is responsive and looks good on all devices, improving overall user satisfaction. Proofreader.
  • Tailors Language & Resonates with Audience: It adjusts the language to suit the audience’s knowledge level and preferences, making content more relatable. Editor.
  • Fosters Professionalism & Reflects Quality: Regularly edited content reflects dedication to quality and professionalism, enhancing the brand’s image.
  • Encourages Sharing & Wider Distribution: People are more likely to share well-crafted, interesting content, increasing its reach and impact.
  • Saves Money & Time in the Long Run: Catching and correcting errors early can prevent costly future revisions and mitigate potential issues. Content auditing services.
  • Improves Conversion Rates & Drives Action: Clear, compelling content encourages readers to take desired actions, improving conversion rates and outcomes.
  • Facilitates Learning & Increases Knowledge Retention: Well-structured content makes complex topics easier to understand and remember, enhancing educational value.
  • Increases Transparency & Builds Trust: Regular updates and revisions keep content honest and open, building a trusting relationship with the audience.
  • Boosts Engagement & Reader Loyalty: Interesting, well-edited content draws in more readers and encourages them to return regularly.
  • Reduces Confusion & Clarifies Messages: It eliminates confusing phrasing and organizes ideas coherently, making the content more straightforward. Content editing services.
  • Enhances Image Quality & Relevance: Editing ensures that images and multimedia are not only high-quality but also directly relevant to the accompanying text.
  • Improves Navigation & User Satisfaction: Well-organized content and clear headings make it easier for users to find the information they need quickly.
  • Promotes Consistency & Brand Recognition: Maintaining a consistent voice and style across all content helps strengthen brand recognition and loyalty.
  • Supports SEO Strategy & Long-Term Goals: Regularly updated content supports a robust SEO strategy, improving long-term visibility and ranking. Content rewriting services.
  • Encourages Feedback & Community Building: Quality content invites user comments and suggestions, fostering a sense of community and continuous improvement.
  • Builds Authority & Subject Expertise: Authoritative, well-edited content establishes the site as an expert in the field, enhancing its influence and reputation.
  • Enhances User Experience & Satisfaction: Good, clear content makes websites more enjoyable to visit, increasing user satisfaction and return visits.
  • Optimizes Loading Speed & Technical Performance: Editing can involve optimizing media and content structure, leading to faster load times and better site performance.
  • Increases Return Visits & Reader Commitment: Quality content encourages visitors to come back regularly, building a loyal and engaged readership.
  • Supports Content Strategy & Meets Objectives: Regular editing ensures that all content aligns with and supports the broader content strategy and business objectives.
  • Evolves with Trends & Audience Needs: Continuous editing allows content to adapt to changing trends and evolving audience needs, keeping it relevant and effective.

What are SEO benefits of regularly using website content auditing services?

SEO benefits of regular content auditing

SEO benefits of regular content auditing

Improved Keyword Optimization through website content auditing services

By auditing your website content regularly, you can ensure that your target keywords are strategically placed throughout your content.

This helps search engines understand the relevance of your content to specific queries.

Fresh Content Updates

Regular audits allow you to update and refresh your content, keeping it current and engaging for your audience.

Fresh content often ranks higher in search results.

Enhanced User Experience

Auditing content helps identify and fix issues like broken links, outdated information, and poor formatting.

This improves the overall user experience, which can lead to lower bounce rates and better SEO rankings.

Optimized Meta Tags

Auditing gives you an opportunity to review and optimize meta titles and descriptions.

Well-crafted meta tags can lead to higher click-through rates in search results.

Identifying Duplicate Content:

Duplicate content can lead to lower search engine rankings because Google may randomly pick your links even if the links that are not selected are better in terms of SEO.

You lose organic traffic. Websites and blog posts cannibalize each other. You confuse the search engines. Overall, you deliver a poorer user experience.

Regular audits can uncover duplicate content issues, which can negatively impact SEO.

Resolving these issues can prevent search engines from penalizing your site.

Improved Site Speed

Content audits can reveal large image files and other elements that slow down your website.

Optimizing these elements can result in faster loading times, which is a known ranking factor for search engines.

Enhanced Mobile-Friendliness:

Mobile optimization is critical for SEO.

Regular audits can help ensure that your content displays correctly on mobile devices, improving your site’s mobile-friendliness and SEO performance.

Targeting Long-Tail Keywords

Longtail keywords are more specific phrases that people use when they’re searching for something online.

They are highly targeted. They may result in lower search volume but they are more targeted with better conversion rate.

For example, you don’t search for “shoes”. You search for “women’s running shoes with arch support”.

Similarly, you don’t search for “travel”. You search for “family friendly resorts in the Caribbean for summer vacations”.

Through content audits, you can identify opportunities to create or enhance content around long-tail keywords.

This can attract more specific and relevant organic traffic.

Reducing Content Cannibalization through auditing of website content

There shouldn’t be multiple pages and blog posts competing for the same keywords.

Content cannibalization or “keyword cannibalization” happens when multiple pages on your website target the same or very similar keywords or search phrases.

This confuses search engines because then they cannot make out which webpages and blog posts to index and rank.

They just randomly pick up your links at the cost of ignoring the links that actually deserve to be indexed and ranked higher.

Auditing helps identify instances of content cannibalization, where multiple pages on your site compete for the same keywords.

Resolving this issue can lead to better rankings for your chosen pages.

Optimizing Internal Linking During Website Content Analysis

Internal linking improves your website navigation. It also facilitates indexing. Internal linking is also known to reduce your bounce rate and increase page authority.

Internal linking means linking to other webpages and blog posts within your website.

If you have already explained a concept, it is better to link to that particular webpage rather than explaining it again and creating to duplicate content.

Content audits allow you to assess and improve your site’s internal linking structure. Proper internal linking can distribute authority and relevance across your site, benefiting your SEO efforts.

Incorporating these SEO benefits into your content audit strategy can significantly enhance your website’s performance in search engine rankings.

Regular audits not only help you stay on top of SEO best practices but also ensure that your website continues to provide value to users, which is at the core of successful SEO.

My content rewriting services

Imagine your website content like your favorite park.

Once full of life and fun, it might be getting a little dusty.

Sentences are overgrown, facts are outdated, and the whole thing feels, well, boring.

That’s where I come in, not as a park ranger, but as a word magician, ready to give your website a sparkling makeover!

I don’t just slap a fresh coat of paint on tired content.

I’m like a sculptor, digging deep to find the hidden gems in your message and polishing them until they shine.

Whether you wrote the articles yourself, inherited them from the past, or just feel they’ve lost their zing, I’ve got the skills to make your website’s voice sing again.

Sprucing up your own content

Rewriting your own articles isn’t about changing everything. It’s about keeping the good stuff and making it even better.

I’ll carefully read your work, understanding what you’re trying to say and how you’re saying it.

Then, like a gardener weeding a flower bed, I’ll gently remove any confusing parts or tired words. I’ll add some fresh information, like new examples or up-to-date facts, to keep things interesting.

And I’ll sprinkle in some storytelling magic to make your readers want to keep reading. The result?

Articles that are just as clear and helpful as before, but now they’re fun and engaging too!

Making prewritten content your own

Sometimes, the content you want to use isn’t from your own garden, but from someone else’s.

Maybe you bought a website with a blog, or found some great articles you want to share.

No problem! I can transform those words into something that fits perfectly with your own voice.

I’ll carefully listen to the way the original author talks, then translate it into your own style, like making sure two friends sound alike even though they have different words.

The final product will read as if it was written by you, but with all the good stuff from the original article still there.

Keeping your prewritten content fresh

The smart ideas in your older content deserve to be heard by everyone, even if the world has changed a bit since you wrote them.

I’m like a time travel translator, taking your old facts and figures and giving them a modern makeover.

I’ll swap outdated stuff for shiny new information and examples, so your content stays relevant and interesting for today’s readers.

Strengthening your content

My content rewriting isn’t just about pretty sentences.

I know how to talk to search engines too.

I’ll carefully sprinkle in the right keywords, like secret spices in a recipe, to help your website climb the search engine ladder and reach more people.

So, if your website words are feeling tired and dusty, don’t let them sit there forgotten.

Let me be your word magician, transforming them into sparkling gems that captivate, engage, and make your brand shine!

Systematic content auditing approach

Systematic content auditing approach

Systematic content auditing approach

When conducting content audits, it’s essential to follow a systematic approach. Here are the key steps involved in a typical content audit:

Inventory and Assessment:

The first step is to compile a comprehensive inventory of all the content on your website.

This includes blog posts, articles, product pages, landing pages, and any other content.

Once you have your inventory, assess the current state of each piece of content.

Content Performance Analysis

Analyze the performance of each piece of content.

Look at metrics like organic traffic, bounce rate, time on page, and conversion rates.

This data will help you identify which content is performing well and which may need improvement.

Keyword Analysis

Review the keywords that each piece of content is targeting. Are they still relevant? Are there new keywords you should target?

Make adjustments to align your content with current keyword trends.

On-Page SEO Assessment

Check the on-page SEO elements of each piece of content. This includes meta titles, meta descriptions, header tags, and keyword usage. Ensure that these elements are optimized for search engines and users.

Content Relevance

Evaluate the relevance of your content to your target audience. Is the information up-to-date and accurate? Does it address the needs and interests of your audience? Update or revise content as needed.

Duplicate Content Check

Use tools like Copyscape or site-specific search operators to identify duplicate content issues. If you find duplicate content, decide whether to remove, consolidate, or canonicalize it.

What is canonicalization?

If you have multiple pages with somewhat similar content, you can tell Google which page to prefer for those particular keywords and phrases by including a rel=” canonical” attribute in the header section of the page.

So, if you believe that there are different web pages with a similar title, you can tell Google which pages to ignore and which page to pick.

Link Analysis

Examine the internal and external links within your content. Ensure that all links are functional and consider adding or updating links to improve the user experience and SEO.

Content Formatting and Readability

Assess the formatting and readability of your content. Use subheadings, bullet points, and short paragraphs to improve readability. Correct any spelling or grammatical errors.

Mobile Optimization

Check how each piece of content appears on mobile devices. Ensure that it is responsive, and that images and videos load properly on smaller screens.

Image and Multimedia Optimization

Optimize images and multimedia elements for faster loading times. Use appropriate alt text for images to improve accessibility and SEO.

User Engagement

Evaluate how users interact with your content. Are they leaving comments, sharing the content on social media, or engaging in other ways? Encourage user engagement through calls to action and social sharing buttons.

Conversion Opportunities

Identify opportunities to add or enhance conversion elements within your content, such as lead capture forms or product links.

Content Updates and Deletions

Based on your assessments, make decisions on whether to update, revise, or delete specific pieces of content. When deleting content, implement proper redirects to maintain SEO equity.

Content Creation

Identify gaps in your content and opportunities to create new content that addresses the needs and interests of your audience. This includes targeting new keywords or expanding on existing topics.

Monitoring and Reporting

After making the necessary updates, continue to monitor the performance of your content. Track changes in organic traffic, user engagement, and conversion rates. Use analytics tools to measure the impact of your content audit.

You can ensure that your content audit is comprehensive and effective in improving your website’s SEO.

It’s important to note that a content audit is an ongoing process, and it should be conducted at regular intervals to keep your website’s content aligned with SEO best practices and user expectations.

As you can see, the benefits of regularly auditing your website content extend beyond SEO. These audits help maintain a high level of quality and relevance in your content, which is essential for engaging your audience and achieving your digital marketing goals.

Regular content audits offer a range of SEO benefits, including improved keyword optimization, fresh content updates, enhanced user experience, optimized meta tags, the identification of duplicate content, improved site speed, enhanced mobile-friendliness, targeting long-tail keywords, reducing content cannibalization, and optimizing internal linking.

These benefits not only boost your search engine rankings but also contribute to a better user experience and overall digital marketing success. Therefore, incorporating content audits into your SEO strategy is a valuable practice for any website owner or digital marketer.

Contact me if you want me to audit your content.