Tag Archives: Content Writers

SEO content development – Improve your organic search engine rankings

SEO-content-development-services

SEO content development services to improve your organic search engine rankings.

  • SEO content development
  • SEO content developer
  • SEO content writer
  • SEO copywriter

Table of contents

  1. How SEO content development helps your business
  2. SEO content development is an ongoing effort
  3. How my SEO content development services can improve your organic search engine rankings
  4. As an SEO content developer, how can I help you maintain your search engine rankings?
  5. Optimizing your existing content

I can create high-impact content for your website or blog to give you the SEO edge you have been looking for, for a long time.

The term “SEO content development” can be quite misleading.

Since I always focus on creating content that should automatically do well on search engines, I don’t specifically provide SEO content development services, but since many clients look for this specific category, I often provide this service separately.

Frankly, you don’t need a separate service to improve your search engine rankings. All you need is good content.

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How SEO content development helps your business

SEO-development-services-to-help-your-business

If you want to get business from your website you need to have better search engine rankings.

Your search engine rankings depend on the quality of your content, the way it has been organized, and the way your primary and secondary keywords and search terms have been incorporated.

Your organic search engine rankings depend on the gradual development of your content.

You cannot suddenly add 200 web pages or blog posts to your website and then hope to see your rankings improving within a week.

In fact, this could make Google suspicious of your activities.

SEO content is developed over a long period of time. It is published and distributed one post at a time, one article at a time, one web page at a time.

Since  I have already mentioned that all it takes is valuable content, this is something you should focus on.

Nonetheless, being a good content writer doesn’t mean that you can also make the search engines happy.

A professional content writer has to achieve two tasks:

  • Create content that engages your human visitors,
  • Create content that Google finds valuable and consequently, ranks higher compared to alternative content available on the Internet.

Most of the content writers can achieve either one or another and it takes lots of experience and insight to achieve the both.

This is where our SEO content development services can help you.

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SEO content development is an ongoing effort

SEO content development is not a one-time task. It’s an ongoing journey. As an SEO content developer, I view it as a continuous conversation with your audience and the search engines. Each piece of content is a new dialogue. It’s your voice in the vast digital world.

Imagine your website as a garden. Just as a garden needs regular care, your site needs constant updates. As an SEO content developer, I plant seeds with every new post or page. These seeds can grow into top-ranking spots on search engines. But they need nurturing. Regular watering with fresh content. Pruning outdated information and fertilizing with new keywords.

The digital landscape is fiercely competitive. For every blog post you publish, your direct and indirect competitors publish 20 or more. Each one is a potential threat to your rankings.

They’re all vying for the same sunlight – the attention of your audience. This makes working with an SEO content developer and ongoing commitment. A race where the track never ends.

Search engines love fresh content. They’re always hungry for the latest information. By updating regularly, I help you feed this hunger. I stay relevant.

This is crucial for maintaining your rankings. Stagnation is the enemy in the world of SEO. The moment you stop, you start falling behind.

Your competitors aren’t resting. They’re constantly pushing out new content to outrank you. Every new post they publish is an attempt to steal your spot. If you’re not moving forward with an SEO content developer, you’re moving backward. There’s no standing still in the race for visibility.

SEO is not a set-and-forget strategy. It’s a dynamic field. As an SEO content developer, I know search engines regularly update their algorithms. What worked yesterday might not work tomorrow. You need to stay on top of these changes. Adapt your strategy. Evolve with the landscape.

Keywords are the seeds of your content garden. But they’re not static. Their effectiveness changes over time. As an SEO content developer, I conduct regular keyword research. It ensures your content stays relevant. It keeps you speaking the language of your audience.

Content quality is more important than ever. Search engines are becoming smarter because they can understand context. They can judge the value of your content. As an SEO content developer, I ensure your content needs to be more than just optimized. It needs to be valuable. Informative. Engaging. Otherwise, it will drown in the sea of mediocrity.

Backlinks are the pathways to your garden. They guide visitors and search engines to your content. But building these pathways is an ongoing effort. As an SEO content developer, I constantly seek new opportunities. Form new relationships. Create content that others want to link to. This requires consistent effort and creativity.

Monitoring your progress is vital. As an SEO content developer, I dive into analytics regularly. Understanding your traffic. Tracking your rankings. Without this knowledge, you’re navigating blind. You won’t know if your efforts are paying off or if you need to change course.

SEO content development is a marathon, not a sprint. It requires patience, persistence, and a proactive mindset from your SEO content developer. Your competitors are not slowing down. Neither should your SEO efforts. Keep planting. Keep nurturing. Your garden will thrive, and so will your business.

How my SEO content development services can improve your organic search engine rankings

improve-organic-search-engine-rankings

Once you decide to hire my content development services I will do the following to improve your search engine rankings:

  • Make a comprehensive list of your primary and secondary keywords.
  • Make a comprehensive list of your longtail keywords.
  • Make a comprehensive list of the search terms your prospective customers and clients may use to find your product or service.
  • Take up individual keywords and search terms, form compelling topics and then develop content around those topics.
  • Make sure that the content being developed is thoroughly search engine optimized but not over-optimized (this can harm your search engine rankings).
  • Link to your other blog posts, web pages and articles to make it easier for search engine crawlers to crawl all your content.

The best way to create search engine friendly content is to write in a language your target audience uses. For instance, if our target clients are looking for a “content writer” or a “content developer” it doesn’t make sense to optimize our website content for “content creator”.

This doesn’t mean that I totally neglect the second phrase because some people might be looking for it too. But the majority of them would be looking for the former options.

For example, if you are searching for “SEO content developer”, you may also be searching for “SEO content writer”  or “SEO copywriter”.

Fundamentals of SEO content development

Fundamentals of SEO content development

How do I know? I have done lots of study on the keywords people use in order to find my services and along with that, I do lots of reading to know exactly what phrases people use to find the services that I provide: content writing, content development, content marketing and online copywriting..

A person who does SEO content development knows this quite well. He or she knows how to use the language of target customers and clients in a compelling manner.

He or she knows how to dig out the exact phrase or phrases they use in order to find products and services she is about to write about.

He or she is conscious of the importance of targeted search engine traffic and she also knows where to strategically use your important keywords without making your content “spammy”.

An experienced SEO content developer understands that your business needs to publish high-quality content consistently. Your content should be authoritative, relevant and should have enough depth and strength to carry your brand message on its shoulders.

I can provide you SEO content development services for the following platforms:

  • For your website
  • For your blog
  • For press releases and SEO articles
  • For social media updates
  • For your existing content (explained below)
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As an SEO content developer, how can I help you maintain your search engine rankings?

Ongoing content development to maintain your search engine rankings

Ongoing content development to maintain your search engine rankings

  • Create Informative and Engaging Content: Write articles, blog posts, and web pages that provide helpful information to website visitors. Engaging content keeps people interested and coming back for more.
  • Utilize Relevant Keywords within Content: Choose words and phrases that people commonly use when searching for information. This helps the content show up in search results when people look for those keywords.
  • Ensure Readability and Clarity in Writing: Write in a way that’s easy to understand so that anyone, regardless of their level of expertise, can grasp the information easily.
  • Optimize Content for Mobile Devices: Make sure that the content looks good and functions properly on smartphones and tablets. Mobile-friendliness is crucial for a better user experience. SEO content developer.
  • Structure Content with Headings and Subheadings: Organize the content using headings and subheadings to make it easier for readers to navigate and find what they’re looking for.
  • Enhance Content with Images and Videos: Use relevant images and videos to complement the text and make the content more engaging and visually appealing.
  • Review and Correct Spelling and Grammar Errors: Proofread the content to find and fix any mistakes. Properly written content appears more professional and trustworthy.
  • Regularly Update Website with Fresh Content: Adding new blog posts or articles regularly keeps the website fresh and encourages visitors to return for updated information. SEO content developer.
  • Create Informative Blog Posts: Write blog posts that dive deeper into topics related to the business’s industry. This attracts more visitors and establishes the business as a knowledgeable source.
  • Promote Content on Social Media: Share your content on social media platforms to reach a wider audience and encourage sharing among your followers.
  • Seek Opportunities for Backlinks: Occasionally, create content that other websites might want to link to. These backlinks can boost your website’s credibility and visibility.
  • Implement Local Keywords for Local Businesses: If the business serves a specific local area, use local keywords to help the content appear in local search results. SEO content development.
  • Focus on Fast Website Loading Times: Ensure that your website loads quickly because a slow website can frustrate visitors and affect your search engine rankings.
  • Use Descriptive Titles for Pages and Posts: Titles should accurately reflect the content’s topic, making it clear to both readers and search engines what the page is about.
  • Write Compelling Meta Descriptions: Craft meta descriptions that give a brief overview of the content. This can entice users to click through when they see your page in search results.
  • Optimize Image Loading for Speed: Resize and compress images to ensure they load quickly without slowing down your website. SEO content writer.
  • Incorporate Internal Linking for Navigation: Include links within your content to connect related pages, making it easier for readers to explore your website.
  • Employ Bullet Points and Lists for Clarity: Use bullet points and lists when appropriate to break down information into easy-to-digest chunks.
  • Address Common User Questions in Content: Identify and answer questions that your target audience commonly has regarding your business or industry.
  • Create User-Friendly and Descriptive URLs: Keep URLs simple and descriptive, making it easier for people to understand what the page is about just by looking at the link. SEO content developer.
  • Provide Alt Text for Images for Accessibility: Include alternative text for images to describe them for visually impaired users who rely on screen readers.
  • Monitor Industry Trends and Stay Informed: Keep up with the latest developments in your industry and adjust your content accordingly to stay relevant.
  • Encourage User-Generated Content Like Reviews: Encourage customers to leave reviews and comments on your website. User-generated content can enhance your site’s credibility and provide valuable information.
  • Keep an Eye on the Competition: Observe what your competitors are doing and learn from their successes and mistakes to improve your own content.
  • Utilize Google Analytics for Tracking: Use Google Analytics to understand how users interact with your website and content. This data can help you make informed decisions.
  • Fix Broken Links on the Website: Broken links can frustrate users. Regularly check and fix them to ensure a smooth browsing experience.
  • Ensure Website Security with HTTPS: A secure website with HTTPS is not only important for user trust but can also impact search engine rankings.
  • Include Social Sharing Buttons: Make it easy for visitors to share your content on social media by including sharing buttons on your pages. SEO content developer.
  • Maintain a Conversational Writing Style: Write in a friendly and approachable tone, as if you’re having a conversation with your readers.
  • Prioritize the Audience Over Search Engines: While it’s essential to consider SEO, always create content with the audience’s needs and interests in mind first.
  • Develop a Sitemap for Better Navigation: A sitemap helps users and search engines find all your pages more easily, improving overall website navigation.
  • Utilize Google Search Console for Insights: Google Search Console can provide valuable insights into how Google sees your website and helps identify potential issues.
  • Exercise Patience as SEO Takes Time to Show Results: SEO is a long-term strategy, so be patient and persistent with your content efforts.
  • Foster Engagement Through Comments and Interactions: Encourage readers to leave comments and engage with your content, creating a sense of community and building trust.
  • Emphasize the Importance of Consistency: Consistency in content development efforts, from publishing frequency to maintaining quality, is crucial for long-term success in maintaining search engine rankings.

Optimizing your existing content

Through my content auditing services I also provide SEO content development services for your existing content.

If you feel that your existing content isn’t search engine optimized and it should be doing better on search engines, I will carry out an extensive audit of your existing content and suggest you changes.

Then I would rewrite your content and optimize it.

While developing your content I will make sure that it is of high quality, unique and original, conversational, and free of spelling and grammar mistakes.

If you want to hire my ongoing SEO content development services I will also track the performance of your content and carry out changes automatically in case the rankings don’t improve.

Please remember that your search engine rankings don’t just depend on your content: there are many factors such as the rankings of your competitors, the age of your domain, the number of backlinks you have from quality websites and user behavior on your website.

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Google and other search engines are constantly updating their algorithms to make sure that their users find only quality content when they use the search engines. This is why, through its various updates, Google forces content writers and content creators to stick to its quality content guidelines and create only high quality content if they want their content to be ranked higher.

Through my SEO content development services I will create well-written web pages, blog posts and articles to increase your overall keyword density without inviting penalty from Google or other search engines.

Our content strictly sticks to the Google guidelines so that even in the future if there are some algorithm updates from Google, the rankings of your content are not affected.

So whether you are looking for SEO content development or normal content development, it hardly matters. All you have to do is focus on quality and relevance and you will observe a marked improvement in your search engine rankings.

Would you like to know more about my SEO content development services? Would you like to improve your search engine rankings organically so that you don’t have to depend on search advertising? Do you want to improve your conversion rate? Do contact.

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Why outsource to a freelance content writer

Outsourcing to freelance content writer is a serious business decision because it is going to have a long-lasting impact on your bottom line. Why outsource? Why not hire a full-time content writer you can constantly monitor?

This webpage is not about whether you should outsource to a freelance content writer or hire a full-time content writer for your business. This webpage is about why people take a decision in favor of the former rather than the latter?

It’s normally small and midsize businesses that outsource to a freelance content writer

It makes perfect sense. You want content for your business website, or your business blog but you don’t have a big budget, and you don’t even have a huge, well-defined content marketing strategy in place. You are just dabbling with this new medium that is fast catching up. The search engines constantly demand high-quality and fresh content. Content is constantly being shared on social media and social networking websites. People link to your website if you have valuable content. This is something that everybody knows, whether you are a small business, a midsize business or even a big business. Everybody knows content marketing is the present and future of overall marketing.

Nonetheless you are clueless. You have no idea what sort of content you want, why would people want to consume your content and which channels you want to use in order to distribute your content. You just want regular blog posts and articles on your business website and blog. This is a fair reason to outsource to a freelance content writer (I am going to use “he” for the sake of brevity). He charges you just for the work he delivers you. He does not occupy office space and does not consume your resources even when he’s not writing content. You don’t have to pay employment benefits. There is no legal tangle to get involved in in case you have to fire him. For that matter you don’t even have to see his face ever and still get quality content on a regular basis. You simply have to pay for the work he does and then get on with your life. This can be a win-win situation.

Another reason why you would outsource to a freelance content writer is that a freelance content writer is always more experienced than a full-time content writer if you think logically. Who would understand your business needs better? The person who manages his own freelance business, or who is merely drawing a salary by the end of every month? Who has more experience? Who is more worldlywise? Who knows more about the Internet? Definitely a person who provides content writing services to multiple clients.

One of the best reasons why you should outsource to a freelance content writer is that you can change your writer whenever you feel like without even giving it a second thought (of course your conscience will prick you in case you have fired him undeservedly). There is a cornucopia of excellent content writers all over the world (no, it doesn’t have to be a native English speaker) so why get stuck with what you have got locally? In the times of exceptional connectivity it doesn’t make sense to not to collaborate globally.

Of course every business has its own needs and you would outsource to a freelance content writer according to that need. But if you are a small or midsize business, it makes perfect sense whether you realize it in the beginning, or after having explored various options like, hiring somebody full-time.

You must provide all possible information to your content writer

Hiring a content writer doesn’t mean he or she is going to come up with everything you need to communicate on behalf of your business. Being a unique business you need a unique voice and this voice can only manifest if you provide sufficient information to the content writer before he or she proceeds with some effective content writing work.

Many business owners or decision-makers leave it up to the content writer to come up with the best content for their websites. Sometimes it works but mostly it doesn’t. A content writer has to be extremely experienced if he or she can come up with the right kind of information on his or her own. For instance, if you have hired me as a content writer and you are providing software development services and I need to write about your website how am I supposed to know what sort of software you provide, what the software applications can achieve and what all platforms you work on? Me being me I can dig out some information, but most content writers will turn up with superficial content or very badly prepared copy. And then you will blame the content writer for doing shoddy work. How do you expect quality work if you are not providing enough information to the content writer?

You and the content writer need to work together

The content writer you have hired may be highly talented but he or she may not be aware of what sort of questions he or she should ask you, and being a business owner it’s up to you to provide that information. Before leaving the content writer to his or her own devices you must provide the following information to him or her:

  • A well-defined site map
  • Titles of all the pages you want content for
  • Comprehensive descriptions of products and services you provide
  • A list of advantages of doing business with you
  • Profile of your target market
  • Your objective of getting the content written
  • Company-specific information

These bits of information will help him or her understand your requirement properly and deliver you exactly what you are looking for.

An experienced content writer on the other hand asks all these questions before he or she begins to do your work. For instance, I have a template that I normally send to my clients and request them to fill it up before I can proceed with my work. This gives me all the information that I may require while working on a particular project.

The basic idea is, it is not solely the content writer’s responsibility to create better content for you just because you’re paying him or her. No matter how well he or she writes he or she is not a magician and certainly not a plagiarist. If you don’t want him or her to copy/paste information from different “sources” provide all the information you can. Whenever copying/pasting takes place it begins with the content writer going through various websites in order to obtain the right information. It is the wrong advice that the content writer should visit competitors’ websites and obtained all the information needed.