Tag Archives: Content Writing Rates

Website and blog content writing rates in India

content-writing-and-online-copywriting-rates-for-clients-in-India

These rates are outdated. I haven’t updated this section of my website for many years – more than 8-9 years. Sorry for that. Also, due to my experience and ever-evolving expertise, many rates are based on that. Please contact me to find what I’m charging these days.

Wondering how much it is going to cost you if you need good quality content for your blog or website in India? You will find different rates on different websites.

At Credible Content I can easily scale my website and blog content writing rates according to your requirement and budget. Given below is the table that explains my various rates (per word) – only applicable to clients in India.

Description Rate Unit
Non-specialty content ₹ 1.00 Word
Finance and accounting ₹ 1.20 Word
Medical ₹ 1.30 Word
Technical/I.T. ₹ 1.70 Word
Marketing copywriting ₹ 4.00 Word
Main website content ₹ 2.00 Word
Research-based writing Base rate +70%

Please note: These rates are applicable to general content that involves writing based on existing information that can be easily obtained from either you or the sources provided by you. If you need research from the writer, extra 70% will be added to the costs given below.

Website content writing

Web page (200-300 words) ₹ 400
Web page (400-500 words) ₹ 600
Web page (500-600 words) ₹ 700
Web page (600-700 words) ₹ 800
Web page (700-800 words) ₹ 900
We page (800-900 words) ₹ 1000
We page (900-1000 words) ₹ 1100

Blog content writing rates

Blog post (200-300 words) ₹ 350
Blog post (300-400 words) ₹ 450
Blog post (400-500 words) ₹ 550
Blog post (500-600 words) ₹ 650
Blog post (600-700 words) ₹ 750
Blog post (700-800 words) ₹ 850
Blog post (800-900 words) ₹ 950
Blog post (900-1000 words) ₹ 1050
Blog post (1000-1200 words) ₹ 1250

Email content writing rates

Email message (200-300 words) ₹ 250
Email message (300-400 words) ₹ 400
Email message (100-500 words) ₹ 500

Email marketing content writing rates

Email message (200-300 words) ₹ 800
Email message (300-400 words) ₹ 1,000
Email message (400-500 words) ₹ 1,200

Sales and marketing copy

Landing page (400-1000 words) ₹ 4000

Content Writing and Online Copywriting Rates for Clients in India

content-writing-and-online-copywriting-rates-for-clients-in-India

These rates are outdated. I haven’t updated this section of my website for many years – more than 8-9 years. Sorry for that. Also, due to my experience and ever-evolving expertise, many rates are based on that. Please contact me to find what I’m charging these days.

It’s great to know that a greater number of clients from India are approaching me for my content writing and online copywriting services. So it makes sense to create a separate rates page for them.

A great number of clients approaching means they are taking their website content seriously and they are realizing that what they write on their websites and blogs can make a big difference to their business.

But why have different content writing and copywriting rates for Indian clients?

Until a year ago I wasn’t charging different rates. To tell you the truth, I wasn’t even proactively offering my content writing, online copywriting and content marketing services to Indian clients primarily due to 3 reasons:

  1. There is little awareness regarding the overwhelming importance of well-written content.
  2. Although I would love to create awareness in this part of the world, time has been lacking. I’ve started trying, though.
  3. Somehow they feel paying a writer isn’t worth it because, after all, it’s just writing.

Many clients were surprised that they have to pay for my writing services. That Credible Content actually has content writing and online copywriting rates.

Why pay so much for content writing

Fortunately, things are gradually changing.

Also, I would like to get more content writing and online copywriting work from India because after all, it’s a big country, a very big country, and lots of business opportunities exist here. This LiveMint report says that urban India has approximately 60% Internet penetration and the number of Internet users might have already crossed 450 million.

Every small business these days has a website. In fact, Google Aims To Get India’s 51 Million Small Businesses Online With Its New Digital Unlocked Program. So, you can easily make out what potential the Indian market may have for a company providing content writing and online copywriting services.

Read India-based content writing service.

I’m happy with my international clients, but I would also like small businesses in India to benefit from content writing and online copywriting, whether they get the work done from me or from somewhere else.

How small businesses in India can benefit from content writing and online copywriting services

As I have just mentioned above, India is a very big market. Since the market is very big, louder is the noise. This report lists 50 top e-commerce websites in India. And these are all prominent, almost-profit-making websites. There are hundreds of smaller e-commerce websites doing brisk business. I myself have bought things like crutches tips from a totally unknown e-commerce website in the mainstream but still, it has steady stream of customers just because it is serving a niche audience.

India’s biggest strength is its population. A daunting problem India’s businesses face is that in order to target markets from all over India, one needs to rely on English. Whether one likes it or not, this is an undeniable fact. If you have a website in Hindi, you can only target people in the Hindi-speaking regions. Similarly, if you have a website in Kannada or Bengali, you can target only these regions. It’s not like America, England and Australia where just English would do.

There are few people who can understand English and fewer who can write compelling content.

This is what gives a company like Credible Content an edge. I have been writing sales-oriented content for business websites from all over the world. My content writers and online copywriters are experts in creating compelling content that helps websites improve their conversion rates. Now I’m providing the same level of services to my clients in India.

Again, why different rates?

Although clients in India are getting aware, when they convert my international rates to Indian rates, they get scared.

For example, from my international clients, I charge $25 for a blog post and $35 for a business website page. At the current exchange rate of around ₹ 63 per dollar, for one blog post it would be ₹ 1550 which, for a small Indian business, for a blog post, is a lot.

I’m not saying businesses in India cannot pay that much. People have lots of money in India. It’s just that, they’re not very aware. They will spend ₹ 1500 on a pizza but not on website content which is a business asset.

eating pizza but no content writing

They don’t recognize the true value of their content and it may take some time to make them aware. Again, things are changing, but it may take some time.

Since I cannot afford to charge so low whatever work I get from my Indian clients I get it done from other writers who are fine with charging less per blog post or per webpage.

It doesn’t mean I provide inferior quality content. No, I don’t compromise on content quality. Every piece of content goes through our content editor, and I make sure every piece of content meets the Credible Content standard.

So here are my content writing and online copywriting rates for clients in India:

Website content writing

Web page (200-300 words) ₹ 350
Web page (400-500 words) ₹ 550
Web page (500-600 words) ₹ 650
Web page (600-700 words) ₹ 750
Web page (700-800 words) ₹ 800
We page (800-900 words) ₹ 900
We page (900-1000 words) ₹ 950

Blog content writing rates

Blog post (200-300 words) ₹ 250
Blog post (300-400 words) ₹ 350
Blog post (400-500 words) ₹ 450
Blog post (500-600 words) ₹ 550
Blog post (600-700 words) ₹ 650
Blog post (700-800 words) ₹ 750
Blog post (800-900 words) ₹ 800
Blog post (900-1000 words) ₹ 900
Blog post (1000-1200 words) ₹ 1000

Email content writing rates

Email message (200-300 words) ₹ 200
Email message (300-400 words) ₹ 300
Email message (100-500 words) ₹ 400

Sales and marketing copy

Landing page (400-1000 words) ₹ 2000

How do I survive if I’m charging so low rates from my Indian clients?

As I have written above, there are many writers who are fine with working for these rates because for them, it is pure work. They don’t have to run a business. They don’t have other expenses. It’s not even the primary livelihood. Many of my writers, although they write exceptionally well, write during their spare time. So they can afford to be paid these rates.

Right now my priority is to steadily increase the number of Indian clients for my content writing and online copywriting services. Setting the standard international rates right now is not one of my priorities. I’m already getting decent work from my international clients and sometimes I outsource even this work because I cannot handle all the assignments myself.

Looking for tailored rates for your specific needs? Contact me.

Website Content Writing Rates | Web Content Cost

website-content-writing-rates

What website content writing rates do I charge? Website content writing pricing

Quick note: The figures that I have presented on this page are tentative and they are just meant to give you an idea of how I decide my rates. These numbers are not fixed for my website content writing pricing and they can vary according to the project and individual needs. The rates also depend on where you live.

Contact for more details

First, the table below presents to you content writing rates or pricing when you need lots of content at a low rate. I’m not saying that the content is of inferior quality because at Credible Content I NEVER deliver inferior quality content even if I’m writing that content for free, but as you may easily be able to understand, the quality may not be as good as, say, for a piece of content for which you are paying $ 200.

Please note: These rates are based on the assumption that the information needed to write these pieces of content will be easily available to you or through the sources provided by you. If you want me to find statistics, data and if you want me to do topic-related research, an additional 50% will be added to the amounts mentioned below.

Website content writing

Web page (200-300 words) $ 11
Web page (400-500 words) $ 16
Web page (500-600 words) $ 22
Web page (600-700 words) $ 27
Web page (700-800 words) $ 31
Web page (800-900 words) $ 37
Web page (900-1000 words) $ 45

Blog content writing rates

Blog post (200-300 words) $ 6
Blog post (300-400 words) $ 8
Blog post (400-500 words) $ 11
Blog post (500-600 words) $ 13
Blog post (600-700 words) $ 18
Blog post (700-800 words) $ 22
Blog post (800-900 words) $ 28
Blog post (900-1000 words) $ 32
Blog post (1000-1200 words) $ 40

Email content writing rates

Email message (200-300 words) $12
Email message (300-400 words) $16
Email message (400-500 words) $25

Email marketing content writing rates

Email message (200-300 words) $32
Email message (300-400 words) $45
Email message (400-500 words) $55

Sales and marketing copy

Landing page (400-1000 words) $ 85

 

My rates depend on whether you want me to write your content or you want another writer. If you want to work with me then my pricing varies between $25-$40 per webpage or blog post.

I charge $37.10 per hour in case you are more comfortable paying by the hour.

These are my international rates. If your business is based in India, please contact me so that I can offer you rates accordingly. Read India-based content writing service.

I would also like to mention that these website content writing rates are not fixed, primarily for two reasons: different levels of effort are required sometimes to write content. Hence, different pricing for different types of content.

I can write 700-word blog post for a client in just 30 minutes and for another client, the same 700 words may need two hours, or even more.

Sometimes even clients like to negotiate according to their particular need. There are many reasons I may have to alter my website content writing rates that I have mentioned on this webpage. The numbers that you see on this page are indicative of what I normally charge. The website content writing pricing details present on this webpage are just to give you an idea. The actual pricing may be different.

Another reason I may have to alter my website content writing rates is when clients insist on native writers.

Contact for more details

Here is the table if you’re looking for a monthly content writing and content marketing package:

Beginners Plus Advanced Professional
Blog posts 1 per week 2 per week 3 per week 5 per week
Email campaigns 1 per week 2 per week 3 per week 5 per week
SEO content Yes Yes Yes Yes
SEO titles No No Yes Yes
Email subjects No No Yes Yes
Blog setup No No Yes Yes
Blog maintenance No No No Yes
Mailing list maintenance No No No Yes
Keyword research No No Yes Yes
Google analytics No No Yes Yes
Facebook posts 2 per week 3 per week 5 per week 8 per week
Twitter updates 2 per week 3 per week 5 per week 8 per week
LinkedIn posts No 1 per week 3 per week 5 per week
Blog engagement No No Yes Yes
Content strategy No No Yes Yes
Monthly fee $159 $296.80 $636 $954

 

Again, these website content writing rates are indicative. Sometimes the client may need just a small portion of the service and then I need to revise my rates.

click here for content writing services-1

The other content writers working with me charge according to their comfort level and sometimes they have their own pricing. When I’m collaborating with other content writers I don’t partner with them on the basis of how less they charge per word or per page or per blog post. I’m more concerned with the quality of their work rather than how much they charge (unless they charge something totally ridiculous).

If I share my general experience with you, content writers based in Europe, America and Australia charge more for their website content writing services than content writers based in Asia and Africa. This is often attributed to a lower cost of living in Asia and Africa. Personally I don’t think so, but that is altogether a different topic.

So, although I can give you a definitive ballpark figure of how much I charge, website content writing rates may vary if you need native writers from English-speaking countries.

Contact for more details

What about charging per word for website content writing?

I generally don’t encourage my writers to charge per word unless the client insists. 90% of the times I have seen that word-based website content writing rates prove to be counter-productive.

If content writers charge per word both the parties are constantly sitting on the edge due to an expanding and contracting pricing. Sometimes, writers tend to write more unnecessarily just because they are charging per word. Sometimes clients truncate their content to reduce their costs at the expense of quality and effectiveness.

When you are paying for content writing it is always better to pay for chunk of words or better, for quality. This is why when I charge $25 per blog post (for example) or $35 per webpage, I commit a range of words: 400-700 words.

After that, it is $5 for every extra 100 words.

Why 400-700 words?

This is the safe range. Google prefers 700-1000 words these days for better search engine rankings but normally, over 400 words is fine. Every webpage is normally 400-700 words and this is why this is the range that I offer to my clients for the rates I currently charge.

Ideally I would like to charge for the quality of website content writing being provided at Credible Content, rather than according to the quantity. I’m gradually moving towards that state of affairs.

Contact for more details

Do I change my website content writing rates in the middle of the project? Or does the pricing remain fixed once it has been decided?

It rarely happens. Writing rates may be revised if somehow the client changes the specifications in a big way. Like, initially he or she had said that finding information on a particular topic would be easier, and it proves to be very difficult.

Or, he or she had said that most of the factual information would be provided by him or her but then, he or she expects me to collect the data. It takes time. Time is money.

Sometimes a client sends me wrong specs. I prepare the entire content according to the specs that I received initially and then suddenly, he or she says that wrong specs were sent to me. Under such circumstances, I have no option left but to change my website content writing rates in the middle of the project.

How do I charge hourly rate when writing web content?

Many clients are a bit worried how I charge an hourly rate. What if I add a few extra hours randomly to charge more?

If you have such apprehensions, I can totally understand. After all, we are sitting at different locations. You cannot monitor me all the time. Most probably you don’t even know me. How can you trust me with the hourly rate?

I have no reassurance for that. This is why, initially I suggest all my clients to pay per blog post or per webpage rather than an hourly rate. When a trust level is established and when both my client and I feel that an hourly rate would be better, we proceed with that.

click here for content writing services-1

You can also do a search on “Amrit Hallan” and see if anyone has complained about being charged unfairly.

Many clients insist on an hourly rate from the beginning and they don’t have trust issues. I don’t have any problem with that.

freshbooks-time-ticker

Many clients, mistakenly, believe that they will be paying more if they pay per hour, whereas, this might not always be the case.

For tracking my hours, I use a time tracking app. I normally use a time tracking app from Freshbooks, but these days I’m also playing around with various Zoho features.

Anyway, coming back to the misconception that you may end up paying me more if you hire my content writing services on an hourly basis.

Let’s take an example of a webpage. Normally I take one-two hours to write a typical webpage of 700 words, including a couple of revisions asked by the client.

If I charge a fixed rate, whether I spend 20 minutes on a webpage or two hours, I’m going to charge that fixed rate, for example, $35.

But if I’m using a time tracking app and if I spend 30 minutes on a webpage, instead of $35, you will be paying $17.50. This may not be the case when you look at the rates according to individual blog posts and articles, but when it comes to the overall rate, there may be a big difference.

Having said all this, it is in my self-interest to charge my clients fairly. A lot of my business comes from people who have already worked with me. Getting repeat work is always better than trying to get new work. So, when I’m charging them, I try my best to make my clients happy about my rates.

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Do website content writing rates matter? Is it the content writing pricing that helps you decide on a content writer, or the quality?

If you are on a tight budget, then obviously how much you have to pay for web writing matters a lot. Small and medium-sized businesses are very price-sensitive. Your entire budget planning may depend on how much you’re going to have to pay for a web content writing service.

Consequently, I totally understand your point of view if you want to negotiate. I’m open to negotiations if the quantity of work is a lot and if I can get a good deal from my own writers. After all, I don’t want to under-feed my writers. But if there is a scope for some adjustment, I’m totally open with that.

Do I pay a discount for regular work from agencies?

Yes. Not initially, but after we have worked for at least 3 different assignment.

Contact for more details

How much do professional website content writing services cost?

our-content-writing-services-cost

Wondering how much on an average website content cost is?

How much do our content writing services cost?

How much does a content writer charge? How much money does he or she take to write quality content?

If you’re planning to hire a content writer, what’s going to be the content writing cost?

Is it good to pay content writing rates per word, per page, or per hour?

On an average, if your website has 5 pages including the homepage, the total content writing cost for your website may be around $100 (+10% payment processing fee). At Credible Content My average project is around $200.

My website copywriting rates hover around this number normally. Though, I charge slightly more for copywriting.

I have set my professional website content writing services rates keeping multiple factors in mind, including

  • Subject matter (specialty content costs more and non-specialty content costs less).
  • The content writing and copywriting cost also depends on the time it takes – sometimes lots of research and pre-drafting is required.

I make it a point never to take up assignments that don’t offer a decent rate because then it has a direct impact on the quality of the content that I deliver.

I spend a great amount of time making sure that I deliver quality content.

There is writing, and then there is writing.

My primary focus is quality content.

I never compete in terms of pricing.

I never set my content writing rates based on what other content writers and other content writing services are charging.

Sometimes I also work with writers who come from all over the world.

Hence, the cost of writing content depends on your expectations and the writer you want to work with.

Contact for more details

If you want to know the true cost of a professional writing service you first need to figure out…

Why do you want to pay for a content writing service?

why-pay-for-content-writing-services

The following might be the reasons why you want to pay for a professional content writing service:

  • You need well-written, high-quality content for your website.
  • You want to improve conversion rate on your website and therefore you need convincing and compelling content that can only be written by an experienced and professional content writer or copywriter.
  • You want to improve your organic search engine rankings through SEO content writing.
  • You want to publish content on your blog or your email newsletter regularly, to build your brand.

When you are ready to bear the content writing cost it means the service is valuable to you or your business.

You cannot perform the service on your own.

So, since it is valuable, you are ready to obtain it by paying for it.

You are eager to pay the cost because the benefit is going to be immense.

Contact for more details

Why does the cost of professional website content writing vary so much?

cheap-content-writing-services

Frankly, these days it is very easy to find a content writer.

But, it is very difficult to find a good content writer.

Providing content writing services is extremely easy.

Just create your account on one of the freelancing websites, upload a few random samples and there you have it.

Since most of these, the so-called content writers, don’t provide content writing services as their main livelihood (they are normally between jobs or simply whiling away their time), they charge arbitrarily.

Their content writing rates are haphazard and they change from client to client.

In order to get more work they keep the tentative cost as low as possible.

Their primary aim is to get the project.

Very few projects are completed and most of them are simple waste of money because the quality is deplorable.

Tragically, very few business owners can distinguish between a content writer and a good content writer.

Since they don’t know the difference, the cost of professional website content writing is set randomly by the service providers.

This is why you see so many differences in the professional website content writing costs.

Contact for more details

How do I decide the rate of content writing for your individual website or blog project?

It depends on many factors, but the most important thing is the quality of the website content you want.

With the latest search engine updates like Google’s Hummingbird and Penguin, cheap content no longer pays dividends, and in fact, it costs you more money – in terms of lost business opportunities.

Wondering how cheap content writing services cost you more?

cheap-content-is-expensive

Ever heard the phrase: “I’m too poor to buy cheap”?

Whoever said that knew that going for cheaper options is always expensive.

This phrase fits perfectly with content writing.

When you go for cheap content you get trapped in a vicious loop.

The content is totally useless, so you get more cheap content and then you have more cheap content that is useless.

You spend lots of money getting lots of cheap content, resulting in nothing.

Quality content on the other hand reaps you good results.

One high-quality web page or blog post is far better than 40 low-quality web pages or blog posts.

Of course the cost of professional website content writing services is higher compared to a cheap content writing service but you are getting value for your money.

Think it this way: when you get professional web design there is a cost attached to it.

Even if you get your website designed from one of the affordable web design companies, there is at least some expense that you will bear.

This is because you know that without a website you can have no online presence for your business.

Just as you need various elements – layout, fonts, rows and columns, header and footer, logo, sidebar, professional images – you also need high-quality written content because ultimately it is the content that does the talking and convinces people into buying from you.

So, without high-quality, well-written content, your website is incomplete.

What is justifiable cost for website content?

Frankly, there is no justifiable cost.

It all boils down to the quality of content that you want for your website, where your content writers live, and how much content you want, how frequently.

The cost of professional website content writing services depends on the following factors:

  1. The level of expertise required
  2. The level of quality needed
  3. The frequency of content updates
  4. The amount of content your website requires
  5. The ability and experience of the content writer (or agency) you are planning to hire

Since at Credible Content I normally work with small to medium-sized businesses I break up the cost for you accordingly here.

Assuming you decide to work with me for writing your website content.

Let’s say you have the following sections for which you need content written:

  • Homepage
  • Services
    • Service 1
    • Service 2
    • Service 3
  • About us

 

I charge an hourly rate as well as per document rate. The cost may vary according to the prevailing economic conditions, but these days I am charging $18 per hour.

If I take 5 hours to complete all the drafts and an extra hour to implement some more changes suggested by you…

The total cost is going to be:

6 x 18 = $108

If you want to pay per page, it’ll be

  • Homepage = $20
  • Service 1 = $20
  • Service 2 = $20
  • Service 3 = $20
  • About us = $20

Total (according to per page) = $100

(An extra 10% processing fee is applicable to every payment)

So my website content writing services are going to cost you round about the amount calculated above assuming you have 5 pages.

This is, assuming you have 300-500 words. After that, it is $5 for every 100-word bracket.

If you have more pages, you can calculate the cost accordingly.

Similarly, if you want to pay me per blog post, it will be $30 per blog post.

Please keep in mind that if your blog writing requires lots of research I bill you according to my usual hourly rate rather than per blog post rate.

Want me to set up your WordPress blog? This is what we charge for setting up a complete WordPress blog.

Want more details about the cost of my professional content writing services? Do I have a content writing rate card? Yes, we do.

Contact for more details

My content writing rates

Please remember writing an article, or a blog post or a webpage copy doesn’t just involve typing. You have to think, you have to research, you have to visit other websites to see how people have worked on similar topics, you have to find information that you need to use and so on.

I charge an hourly rate of $ .

Previously I was charging different rates for different types of content writing assignments but then I realized (also after getting feedback from my clients) if I am focusing on different rates for different types of writings, I am not focusing much on the quality that must remain standard. But it doesn’t mean I don’t work for clients who don’t want to pay an hourly rate and would like to stick to a per page rate. Listed below are my various rate policies:

  • Hourly rate $
  • Per-page: Homepage — $
  • Per-page: Other pages of the website — $
  • Per-newsletter broadcast: $
  • Per-blog post — $

One-page normally consists of 250-500 words (because it is the message that you convey that’s important, and not the number of words). Even if it goes beyond 500 words, let us say 600 words or 700 words, normally I don’t charge extra unless it begins to happen with every page.

I am no longer offering article packages (something like, this much for 10 articles, and this much for 20 articles). This gives me and my clients unlimited flexibility. This way, you can hire me for just a single hour or you can hire me for 20 hours and then pay accordingly.

How long does it take me to complete a typical article?

Freshbooks time ticker

Again, my focus is more on quality rather than managing to complete an article within a certain timeframe. Nonetheless, when you’re paying me, it is reassuring to know how much you will be getting for the money you are spending – fair enough.

In fact, most of the clients end up paying less with my new hourly rate. For the homepage I used to charge $65 whether I completed the page in one hour or 30 minutes. With the hourly rate, you pay for the time I’m spending on your work and nothing more. So if I can complete your homepage in 30 minutes, you are just paying me $17.50!

Anyway, how long does it take? On an average 30-40 minutes, depending on the effort involved.

Quality comes with effort and effort needs time. So keep that in mind before starting to worry about an article taking 70-80 minutes sometimes. Eventually, it evens out.

I use FreshBooks.com to log my time and invoice my clients (at least as of now) and while working I use their time ticker. It measures time in seconds and calculates invoicing in real-time. A big benefit is, the moment I click the stop button, it stops calculating and that is the amount of money that you have to pay.

But how do you make sure that I am going to charge you fairly and use the ticker in the right manner? Well, this question is hard to answer unless you are constantly standing behind me and monitoring the ticker yourself (this is also not humanly possible when people are working in your own office – you cannot monitor their activities all the time). You will just have to trust me on that.

You may also like to read How much do my professional content writing services cost?