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Content writer for writing case studies

Content writer for writing case studies

Content writer for writing case studies.

Are you looking for a professional content writer who can craft engaging and persuasive case studies for your business? If so, you have come to the right place.

Table of contents:

  1. Five main features of writing case studies.
  2. Writing effective case studies as a content writer.
  3. Benefits of hiring an experienced content writer for writing case studies.
  4. Why my content writing services for writing case studies are reliable.
  5. Reasons why publishing case studies boosts online business.
  6. Different clients and industries for whom I have written case studies as a content writer.

Need a content writer for writing case studies?

I have written more than 150 case studies just in the past two years.

I have written case studies for various industries and niches. I know how to showcase your success stories, highlight your value proposition, and convince your prospects to take action.

Let’s dive into the main features of a case study.

A case study is a research method that focuses on studying a specific individual, group, or situation in depth.

It provides a detailed analysis and examination of a particular case to gain insights and draw conclusions.

Case studies are commonly used in various fields such as psychology, business, education, and medicine.

Here are five main features that you should keep in mind when conducting a case study:

5 main features of writing case studies

5 main features of writing case studies

1. Detailed Description of the Case – Content writer for writing a studies

Begin by providing an overview of the case study, including the background information and context.

Explain why this particular case is worth studying and what makes it unique or significant. Case studies content writer.

Describe the individuals or groups involved in the case, their characteristics, and any relevant details about their background or history.

This will help readers understand the context and the specific aspects being examined.

2. Research Questions and Objectives – Copywriter for case studies

Clearly state the research questions or objectives of your case study as an insightful content writer.

These questions guide your investigation and help focus your analysis.

Identify the specific issues or problems you aim to address through the case study. Case studies copywriting services.

What are you trying to understand or explain? Be explicit about what you hope to achieve.

3. Data Collection Methods

Describe the methods you used to collect data for your case study.

Common methods include interviews, observations, surveys, document analysis, and reviewing existing literature. Content writer for writing a studies.

Explain how you selected the participants or cases for your study.

What criteria did you use? Was it a random selection or a specific sampling approach?

Detail the procedures you followed to collect and record the data.

Did you use audio or video recordings?

Did you take notes during interviews or observations?

Provide enough information for others to replicate your study.

4. Data Analysis and Findings – Case studies writing services

Present the findings of your case study, focusing on the data that is most relevant to your research questions or objectives.

Use appropriate data analysis techniques to interpret and make sense of your findings. Case studies content writer.

This may involve coding qualitative data, conducting statistical analyses, or comparing and contrasting different cases. Case studies copywriting services.

Illustrate your findings using examples, quotes, or visual representations such as tables or charts.

This helps to make your analysis more concrete and easier to understand.

5. Discussion and Conclusion

Discuss the implications of your findings and their significance in relation to existing theories, concepts, or literature in the field.

How do your results contribute to the existing knowledge or fill gaps in understanding?

Address any limitations or constraints of your case study. Copywriter for case studies.

Are there any factors that may have influenced the results or affected the validity of your findings?

Being transparent about limitations adds credibility to your research.

Summarize your key findings and restate your research questions or objectives. Case studies content writer.

Offer insights and recommendations based on your analysis and suggest areas for future research.

Conclude your case study by highlighting the practical applications or implications of your study. Case studies content writer.

How can the findings be applied in real-world contexts?

What are the broader implications for the field or practice?

Remember, these main features provide a framework for organizing and presenting your case study effectively.

Adapt them to your specific research topic and discipline, ensuring that you provide a comprehensive and insightful analysis of the case you are studying.

Writing Effective Case Studies as a Content Writer

Writing effective case studies as a content writer

Writing effective case studies as a content writer.

Case studies play a crucial role in content writing, as they provide real-life examples that demonstrate the value and effectiveness of a product, service, or solution. Case studies content writer.

Let’s explore the format and key elements of a case study, providing you with valuable insights and practical tips to enhance your content writing skills.

I. Understanding the Purpose of Case Studies

Case studies are an essential tool in content writing, serving multiple purposes:

1. Showcasing Success Stories:

  • Highlighting real-life success stories of clients or customers.
  • Demonstrating how your product or service solves specific challenges. Content writer for writing a studies.

2. Building Credibility:

  • Establishing your expertise and authority in your industry.
  • Earning trust from potential customers or clients. Case studies content writer.

3. Engaging and Persuading:

  • Captivating readers with engaging narratives.
  • Convincing prospects to take action or make a purchasing decision. Copywriter for writing case studies.

II. Structuring Your Case Study as a Content Writer

A well-structured case study captures readers’ attention and guides them through a compelling story. Here’s a recommended format to follow:

1. Title:

  • Craft a catchy, descriptive title that summarizes the main outcome or benefit.

2. Executive Summary:

  • Provide a brief overview of the case study, including the main problem and solution. Copywriter for case studies.

3. Introduction:

  • Set the stage by introducing the client or customer and their industry.

4. Challenge:

  • Describe the specific problem or challenge the client or customer faced. Case studies content writer & case studies copywriting services.

5. Solution:

  • Present your product, service, or solution as the answer to the challenge. Case studies writer.

6. Implementation:

  • Detail the process of implementing the solution, including any obstacles overcome.

7. Results:

  • Highlight the measurable outcomes and benefits achieved by the client or customer. Case studies writer.

8. Testimonials:

  • Incorporate quotes or testimonials from the client or customer, adding credibility.

9. Conclusion:

  • Summarize the key takeaways and reinforce the positive impact of the solution.

III. Writing Engaging and Conversational Case Studies as a Content Writer

To captivate your readers and make your case study enjoyable to read, follow these tips:

1. Know Your Audience:

  • Tailor your writing style and tone to match the preferences of your target audience. Content writer for writing a studies.
  • Use language and terminology that resonates with them.

2. Tell a Story as a Content Writer:

  • Frame the case study as a narrative with a beginning, middle, and end. Case studies content writer.
  • Include vivid details and descriptions to make the story come alive.

3. Use Conversational Language:

  • Write in a friendly and approachable tone.
  • Avoid jargon and complex technical terms that might alienate readers. Case studies writing services.

4. Inject Emotion:

  • Evoke emotion by highlighting the challenges faced by the client or customer.
  • Emphasize how your solution positively impacted their lives or businesses. Case studies copywriting services.

5. Break It Up:

  • Use subheadings, bullet points, and numbered lists to break up the text.
  • This improves readability and allows readers to skim for key information. Copywriter for case studies.

IV. Showcasing Results in Numbers as a Content Writer

Numbers and data add credibility to your case studies. Consider the following:

1. Use Statistics:

  • Include relevant statistics and metrics to quantify the impact of your solution.
  • For example, increased sales, reduced costs, or improved efficiency. Case studies content writer.

2. Visualize Data:

  • Incorporate graphs, charts, or infographics to present data visually.
  • Visual representations make information easier to understand and remember. Case studies copywriting services.

V. Optimizing for SEO Through Content Writing

To ensure your case studies reach a wider audience, optimize them for search engines through SEO content writing.

1. Keyword Research:

  • Identify relevant keywords related to your industry and target audience.
  • Incorporate these keywords naturally throughout your case study.

2. Meta Tags:

  • Write compelling meta titles and descriptions that include relevant keywords.
  • Meta tags improve the discoverability of your case study in search engine results.

As a content writer, mastering the art of writing effective case studies is essential for showcasing your expertise and attracting potential clients or customers.

Benefits of Hiring an Experienced Content Writer for Writing Case Studies

Benefits of hiring an experienced content writer for writing case studies

Benefits of hiring an experienced content writer for writing case studies,

Case studies are powerful marketing tools that demonstrate the success and value of a product, service, or solution.

Hiring an experienced content writer to craft compelling case studies can bring several benefits to your business. Here are seven key advantages:

1. Expertise in Crafting Engaging Narratives

  • Experienced content writers possess the skills to create captivating and persuasive narratives. Content writer for writing a studies.
  • They know how to structure a case study effectively, highlight key information, and engage readers from start to finish.

2. Clear and Concise Communication

  • A skilled content writer can distil complex information into clear and concise language.
  • They understand how to communicate technical details and industry-specific terminology in a way that is easily understood by a broader audience. Case studies copywriting services.

3. Focus on Key Messaging and Value Proposition

  • An experienced content writer can identify and articulate the key messaging and value proposition of your product or service.
  • They can align the case study with your marketing goals and ensure that the content effectively highlights the unique selling points and benefits.

4. Ability to Highlight Success Stories

  • A content writer can effectively showcase success stories through well-crafted case studies.
  • They know how to gather relevant information, interview clients or customers, and highlight the positive outcomes and benefits achieved. Case studies writer.

5. Engaging and Persuasive Writing Style

  • Content writers have a strong command of language and a flair for writing compelling content.
  • They can employ storytelling techniques, persuasive language, and emotional appeal to engage readers and convince them of the value of your offerings. Case studies writing services.

6. Adherence to Structure and Formatting

  • Case studies often follow a specific structure and formatting guidelines.
  • Experienced content writers are well-versed in these requirements, ensuring that your case studies are consistent, professional, and visually appealing.

7. Time and Resource Efficiency

  • Hiring an experienced content writer saves you time and resources.
  • They can dedicate their expertise to creating high-quality case studies while you can focus on other core business activities.

In addition to these key benefits, hiring an experienced content writer for writing case studies can also provide the following advantages:

8. Industry Knowledge and Research Skills

  • Content writers with experience in your industry bring valuable knowledge and insights.
  • They can conduct in-depth research to gather the necessary data and statistics to support your case study.

9. SEO Optimization

  • Experienced content writers understand the principles of search engine optimization (SEO).
  • They can incorporate relevant keywords and optimize the case study’s structure and content to improve its visibility in search engine results.

10. Brand Consistency

  • A skilled content writer can ensure that the case study aligns with your brand voice, tone, and messaging.
  • This consistency strengthens your brand identity and reinforces your overall marketing efforts.Case studies copywriting services.

11. Increased Credibility and Trust

  • Well-crafted case studies by experienced content writers enhance your credibility and build trust with potential customers.
  • The thoroughness and professionalism of the content reflect positively on your brand and its commitment to delivering results. Copywriter for case studies.

12. Versatility in Content Creation

  • Content writers can repurpose case studies into various formats, such as blog posts, social media content, or video scripts.
  • This versatility allows you to leverage the case study across different channels and reach a broader audience.

13. Competitive Edge

  • Hiring an experienced content writer gives you a competitive edge in the market.
  • Professionally written case studies differentiate your business and position you as a thought leader in your industry. Case studies content writer.

Hiring an experienced content writer for writing case studies brings numerous benefits to your business. From their expertise in crafting engaging narratives to their ability to communicate key messages and highlight success stories, a skilled content writer can enhance your marketing efforts and drive business growth.

Consider investing in professional content writing services to maximize the impact of your case studies and strengthen your brand’s presence in the market.

Why My Content Writing Services for Writing Case Studies Are Reliable

Reliable content writing services for writing case studies

Reliable content writing services for writing case studies.

When it comes to showcasing the success of your business through impactful case studies, you need a reliable content writer who can effectively communicate your message and engage your target audience.

That’s where I come in. With my content writing services for writing case studies, you can trust that you’ll receive top-notch quality and professionalism. Here’s why my services are reliable:

1. Extensive Experience in Writing Case Studies

Writing case studies is my specialty. With years of experience in crafting compelling and persuasive case studies, I have honed my skills in this specific niche.

I understand the nuances of presenting complex information in a clear and concise manner, ensuring that your case studies resonate with your audience. Case studies content writer.

2. In-depth Research and Industry Knowledge

As a content writer, I dive deep into the subject matter to gather the necessary data and insights for your case studies. I pride myself on conducting thorough research to ensure accuracy and credibility.

With my industry knowledge, I can effectively highlight the key points and present your success stories in a compelling manner. Case studies writer.

3. Tailored Approach to Your Unique Requirements

I believe that each business and case study is unique. That’s why I take the time to understand your specific goals, target audience, and brand voice.

By customizing my approach to your requirements, I ensure that the case studies I create align perfectly with your objectives and resonate with your intended audience. Case studies content writer.

4. Engaging Writing Style and Persuasive Messaging

Writing case studies is not just about presenting facts; it’s about telling a compelling story. With my engaging writing style and persuasive messaging, I bring your case studies to life.

I employ storytelling techniques, persuasive language, and emotional appeal to capture the attention of readers and highlight the value of your offerings. Copywriter for case studies.

5. Attention to Detail and Professionalism

I understand the importance of delivering high-quality work that reflects your brand’s professionalism. With meticulous attention to detail, I ensure that your case studies adhere to the required structure, formatting guidelines, and industry standards. Writer for case studies.

You can trust that the content I produce will be polished, error-free, and visually appealing.

6. Timely Delivery and Effective Communication

Meeting deadlines is crucial, and I take pride in my ability to deliver projects on time. I understand the importance of effective communication throughout the process, ensuring that we are aligned on expectations, timelines, and revisions. Case studies writing services.

You can rely on me to keep you informed and deliver your case studies promptly.

7. Client Satisfaction and Long-term Partnership

Your satisfaction is my top priority. I strive to exceed your expectations and deliver case studies that not only meet your requirements but also generate results. Case studies content writer.

I value long-term partnerships and aim to be a trusted collaborator in your content writing endeavors.

My content writing services for writing case studies are reliable because of my extensive experience, in-depth research, tailored approach, engaging writing style, attention to detail, timely delivery, effective communication, and commitment to client satisfaction. Case studies copywriting services.

With my expertise, you can confidently promote your business through impactful and persuasive case studies that captivate your audience and drive your success.

Reasons Why Publishing Case Studies Boosts Online Business

  • Showcasing Success Stories: Share real-life examples of how your products or services have positively impacted clients.
  • Builds Credibility: Establish trust by providing evidence of successful partnerships and satisfied customers. Copywriter for case studies.
  • Educates Potential Clients: Illustrate the value of your offerings through practical examples and outcomes.
  • Demonstrates Expertise: Showcase your industry knowledge and problem-solving abilities through detailed case studies.
  • Provides Social Proof: Prove your business’s legitimacy by highlighting positive experiences from existing clients. Case studies copywriting services.
  • Boosts SEO: Generate relevant and valuable content that can improve your website’s search engine ranking.
  • Engages Website Visitors: Capture the attention of potential clients with compelling stories and real-world scenarios. Case studies writer.
  • Enhances Brand Image: Position your brand as a leader in your industry by sharing success stories.
  • Differentiates from Competitors: Showcase what sets your business apart through unique case studies. Case studies content writer.
  • Encourages Trust: Build a sense of reliability and dependability with potential clients.
  • Facilitates Audience Connection: Create a personal connection with your audience through relatable stories.
  • Improves Website Conversion: Convert visitors into customers by demonstrating the positive impact of your products or services. Case studies writing services.
  • Generates Inbound Leads: Attract potential clients actively seeking solutions by addressing their specific needs.
  • Facilitates Decision-Making: Help potential clients make informed decisions by presenting relevant case studies.
  • Provides Shareable Content: Encourage social media sharing and increase your online visibility. Case studies content writer.
  • Supports Sales Pitch: Equip your sales team with valuable success stories to reinforce their pitches.
  • Addresses Customer Concerns: Proactively address common questions and concerns through detailed case studies.
  • Demonstrates Problem-Solving Skills: Showcase how your business effectively addresses challenges and finds solutions.
  • Encourages Referrals: Satisfied clients are more likely to refer your business to others. Copywriter for case studies.
  • Fosters Long-Term Relationships: Lay the foundation for lasting client relationships by highlighting success stories.
  • Increases Conversion Rates: Convince potential clients of your value proposition through tangible results.
  • Optimizes User Experience: Provide website visitors with engaging and informative content.
  • Supports Marketing Campaigns: Integrate case studies into your marketing efforts for a more comprehensive strategy. Case studies writer.
  • Enhances Product Understanding: Clearly demonstrate the benefits and applications of your products or services.
  • Creates Evergreen Content: Develop timeless content that remains relevant over an extended period.
  • Demonstrates Adaptability: Showcase how your business has adapted to various challenges and changes in the market. Case studies copywriting services.
  • Appeals to Emotions: Connect with your audience on a personal level by sharing emotionally resonant success stories.
  • Provides Data and Statistics: Back up your claims with concrete data and statistics for added credibility.
  • Boosts Customer Satisfaction: Acknowledge and celebrate successful collaborations, fostering a positive client relationship.
  • Offers a Learning Experience: Educate your audience on industry trends and best practices through practical examples. Copywriter for case studies.
  • Fuels Content Marketing: Use case studies as a foundational element for your broader content marketing strategy.
  • Optimizes Paid Advertising: Enhance the effectiveness of your paid ads by linking to detailed case studies. Case studies writing services.
  • Supports Product Development: Gather insights for product improvement based on past successes and challenges.
  • Enhances Employee Morale: Celebrate team achievements and boost employee satisfaction by showcasing successful projects.
  • Positions Your Business as a Problem Solver: Showcase your ability to solve clients’ problems effectively, positioning your business as a valuable partner in success.

Different Clients and Industries for Whom I Have Written Case Studies as a Content Writer

Clients and industries for whom I have written case studies as a content writer

Clients and industries for whom I have written case studies as a content writer,

As an experienced content writer specializing in writing case studies, I have had the privilege of working with clients from a wide range of industries.

Through my content writing services, I have created compelling case studies for various sectors, including web design agencies, GPS systems, life coaching, manufacturing, the hospitality industry, air control systems, construction, background check services, detective agencies, kitchen chimneys, social media marketing, and SEO companies. Let’s explore each industry in more detail:

1. Web Design Agencies

In the competitive world of web design, I have crafted case studies that highlight the unique challenges faced by clients and how the agency’s innovative solutions have resulted in visually stunning and highly functional websites.

These case studies delve into the agency’s design process, user experience considerations, and the positive impact on client conversions and brand recognition. As a content writer, I regularly write professional content not just for web design agencies themselves, but also for their clients.

2. GPS Systems

Writing case studies for GPS system providers involves showcasing how their technology has revolutionized navigation, logistics, and fleet management. These case studies delve into specific use cases, such as optimizing delivery routes for a logistics company or improving driver efficiency for a transportation provider. They highlight the benefits of accurate tracking, real-time data, and streamlined operations.

3. Life Coaching

Case studies in the life coaching industry delve into the transformative power of coaching programs. These case studies explore the client’s initial challenges, their journey through coaching, and the positive outcomes they have achieved. They emphasize personal growth, enhanced self-awareness, and the attainment of specific goals, such as career advancement, improved relationships, or increased confidence.

4. Manufacturing

For manufacturing companies, I have created case studies that demonstrate their expertise in streamlining operations, enhancing productivity, and ensuring product quality. As a content writer I have written case studies for multiple manufacturing industries. These case studies delve into specific manufacturing challenges faced by clients, the company’s tailored solutions, and the resulting benefits, such as cost savings, improved efficiency, and increased customer satisfaction. Case studies writing services.

5. Hospitality Industry

Case studies in the hospitality industry showcase the exceptional guest experiences created by hotels, resorts, and hospitality service providers. These case studies explore the unique challenges faced by the client, the innovative solutions implemented, and the positive impact on guest satisfaction, revenue growth, and brand reputation. They highlight aspects such as personalized services, efficient operations, and the integration of technology for enhanced guest experiences.

6. Air Control Systems

Writing case studies for air control system providers involves highlighting the benefits of their solutions in terms of indoor air quality, energy efficiency, and occupant comfort. These case studies delve into specific projects where the company’s systems have improved air circulation, reduced energy consumption, and created healthier environments. They showcase how air control systems have positively impacted indoor environments in commercial spaces, residential buildings, or healthcare facilities. Case studies copywriting services.

7. Construction

Case studies in the construction industry showcase successful projects, highlighting the company’s expertise in project management, sustainable construction practices, and timely delivery. These case studies delve into specific construction challenges, the company’s innovative approaches, and the resulting benefits, such as cost optimization, reduced environmental impact, and client satisfaction. They may focus on projects ranging from residential complexes and commercial buildings to infrastructure development and renovation projects.

8. Background Check Services

Writing case studies for background check service providers involves demonstrating how their solutions have assisted organizations in making informed hiring decisions and mitigating risks. These case studies dig deeper into specific instances where background checks have uncovered crucial information, prevented potential liabilities, and safeguarded the company’s reputation. They highlight the importance of comprehensive background screening and the positive impact it has on creating a safe and trustworthy work environment. Copywriter for case studies.

9. Detective Agencies

Case studies in the detective agency industry showcase the agency’s investigative prowess, problem-solving skills, and successful case resolutions. These case studies delve into real-life scenarios, such as fraud investigations, missing persons cases, or intellectual property theft, demonstrating how the agency’s expertise, methodologies, and collaboration with law enforcement have led to successful outcomes. They emphasize the agency’s commitment to client confidentiality, attention to detail, and the ability to gather compelling evidence.

10. Kitchen Chimneys

Writing case studies for kitchen chimney manufacturers or retailers involves highlighting the benefits of these appliances in terms of smoke extraction, cleanliness, and improved indoor air quality. These case studies delve into specific customer experiences, showcasing how kitchen chimneys have eliminated cooking odors, reduced grease buildup, and improved the overall cooking environment. They emphasize the impact of kitchen chimneys on creating a healthier and more enjoyable cooking experience for homeowners. Case studies content writer.

11. Social Media Marketing and SEO Companies

Case studies in the social media marketing and SEO industry demonstrate how companies have leveraged strategic campaigns, content optimization, and targeted audience engagement to achieve measurable results. These case studies delve into specific challenges faced by clients, the company’s data-driven approach, and the resulting increase in website traffic, conversions, and brand visibility. They highlight the effectiveness of social media platforms, content strategies, and search engine optimization techniques.

In each of these industries, my content writing services for writing case studies focus on capturing the unique aspects, challenges, and successes of the clients. By providing detailed insights, showcasing measurable outcomes, and emphasizing the value delivered, I create engaging and persuasive case studies that effectively communicate the expertise and impact of businesses in diverse sectors.

Content Writing Services For Online Medical Practices

Content writing and SEO copywriting services for online medical services

Content writing and SEO copywriting services for online medical services.

In the wake of the Covid-19 outbreak, many medical practitioners are providing their medical services online through mobile apps and web interfaces.

In many countries like the USA, it is also called telemedicine.

Medical practitioners provide their services over the Internet.

It may include diagnosis and treatment.

Focus points of this web page:

  1. Content writing services.
  2. SEO copywriting services
  3. Online medical practices.
  4. Online medical services.
  5. Doctor consulting with video chat.
  6. Content writing services for online medical practitioners.
  7. Content writing services for telemedicine services.

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There are multiple ways health workers, doctors and medical practitioners are providing their services online including

  • All-purpose mobile apps connecting doctors, therapists, consultants and patients.
  • Dedicated mobile apps launched by doctors, therapists and consultants.
  • Dedicated mobile apps and web services launched by hospitals, health centers and clinics.

Patients can upload their medical records and the doctors and physicians can go through them.

Doctors and patients can also have video chats and the doctors charge a consultation fee through online payment.

Why do you need to increase your online presence for your online doctor consultation through content writing?

Being an experience website content writer I know the importance of a vibrant online presence through high quality content.

As a doctor or a medical practitioner, you can provide consulting services to your patients using mobile apps or web-based services.

As mentioned above, this is also called telemedicine.

Although, in telemedicine, different medical gadgets and appliances such as blood pressure checker, blood sugar checker and weighing machine are also used in data is directly sent to the concerned doctor.

Whether you are an independent doctor, or you are a clinic, it can benefit you immensely if your patient base increases.

This suddenly expands your reach.

You are no longer constrained by geographic limitations.

Within a second, a patient living thousands of kilometers away can reach you and get your advice and pay you.

You want to be able to see more and more patients, don’t you?

If possible, you want to provide your doctor & medical consulting services to patients living in other cities, even other countries, don’t you?

How do my content writing services help you?

You cannot be constantly telling your prospective patients what a great doctor you are.

You need to provide them useful, helpful content, to keep them coming to your website or blog.

Among so many doctors and physicians, you need to give them a reason to keep you in mind when they need you.

Unlike conventional hospitals and clinics, you don’t wait for the patients to come to you when they are feeling unwell.

On the Internet, you create a presence so that people can find you for relevant reasons even when they are not feeling sick.

You need to create a presence so that people know about you even when they are healthy or relatively healthy.

Even if they themselves don’t need to see a doctor or a physician, they may like to recommend you to their relatives, their family members, their colleagues, their friends or even people on social media channels like Facebook, Twitter and LinkedIn.

Through highly targeted and high quality content, you need to target patients as well as people who may someday recommend patients to you.

I remember once my daughter was not getting well and we were taking her to one of the best hospitals in New Delhi, with no results.

Desperate for help, I posted on Twitter if there was some doctor someone trusted.

Someone gave me the number of his family doctor and ever since then, whenever there is health -related problem, we go to that doctor even when going to him means a travel of more than two hours.

What I’m trying to say is, you don’t just target patients. You also target people who would someday recommend someone to you.

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How do you do that?

Have you seen WebMD? They are constantly publishing high-quality content on various health related topics and issues.

Do a search on anything health-related and there is a great possibility that you will come across a WebMD link.

I’m not suggesting that you create an online health directory or health portal because financially or even human resources-wise, it won’t be possible even if you want to create such a portal.

But you can cover your area of specialty.

For example, you are an ENT doctor. What about publishing lots of information on how people can take care of small ear, nose or throat related ailments?

Anyway they are not going to consult a doctor for these small problems but they are going to look up some solutions to get some relief.

If they can get such a useful information from your website or through your mobile app, when they really need to consult a doctor, they will certainly contact you.

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This is how you build a presence on the web.

I have previously written content for doctors and physicians and other medical-related topics. I can help you create a vibrant presence to attract general people and prospective patients to your website or mobile app.

I can write content for

  • Medical care providers.
  • Specialist doctors.
  • Physiotherapists.
  • Speech therapists.
  • Health consultants.
  • Pediatricians.
  • Obstetricians.

basically any medical field that needs to be promoted online to attract patients and their well-wishers.

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I can improve your search engine rankings with my SEO copywriting services

As I have mentioned above, the sphere of your influence increases on the Internet in the absence of the concept of physical distance.

All you and your patient need is an Internet connection and an ability to hold a video chat, if necessary.

This person can be in Australia, in Canada, in Singapore or USA or India.

A great example would be, a person of Indian origin living in Canada but wanting to see an Indian doctor. Suddenly, he or she will be able to do that.

Just imagine how many patients you can see through your online medical and healthcare services.

People all over the world are ready to pay for the convenience and timely consulting.

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For example, if someone searches for “need to consult an eye specialist online” and if a link to your website comes up immediately among the top three results, the person is going to contact you.

I’m not saying that it can be achieved immediately.

It will certainly require some effort and consistency.

You will need to generate content that is search engine optimized for your specialty – eye specialist or ophthalmologist and other search terms that your patients may use to be able to find you online.

The only way they can find you is through a search engine like Google or through social media channels like Facebook, Twitter, LinkedIn or Instagram.

For people to be able to find you, you need a presence on the Internet.

Content writer and SEO copywriter to increase online visibility of your medical practice

Content writer and SEO copywriter to increase online visibility of your medical practice.

With increasing competition, you need to enhance the online visibility of your health services.

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Whether you want to promote your mobile app for doctors or you are launching a new service through a website, you want people to know why they should consult a doctor, a physician or a therapist through your mobile app or website.

As an online doctor or a medical practitioner wanting to provide online consulting services,

  • Better search engine rankings for all the search terms your patients may use to be able to find you.
  • Lots of convincing content on your website so that people feel reassured and informed.
  • Social media presence so that people can recommend you.

This is where my content writing and SEO copywriting services can help you.

I can help you increase your visibility.

When I write content for you, people will be easily able to find you on Google and other search engines.

What type of content writing and SEO copywriting services can I provide to your online health services?

  • Website content.
  • Mobile app listings.
  • Features and benefits.
  • Information articles.
  • Blog posts.
  • Email marketing campaigns.
  • Email newsletter.
  • E-books and case studies

The basic idea is to become visible. Visible in the sense that people begin to associate your presence with useful content.

In the hour of need, they should know that they can reach you and your available.

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Want to create a solid presence on the Internet for your online doctor services? Want to increase your search engine reach for your online medical practice?

Contact me to know more about my content writing and SEO copywriting services.

Rewrite, translate website content in English

Rewrite-translate website content in English-compressed

Rewrite-translate website content in English-compressed

If you are targeting a global audience, especially an English-speaking or an English-knowing audience, it is important that you get the content and the copy of your website written professionally.

I can help you rewrite and translate your website in English no matter in what language it is.

Do I know multiple languages?

No, I don’t.

I use Google Translate.

Why not use Google Translate to rewrite the website content

Why not use Google Translate to rewrite the website content?

But, then you may wonder, if I can use Google Translate, why can’t you?

Google Translate is a machine-based translation facility.

It will rewrite or translate your website text in English verbatim, which you don’t want.

I will rewrite or translate your website in English as a writer, not as a translator.

What is the difference?

A translator, whether it is a human translator or machine-based, simply creates an English equivalent of your content or your text.

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Sometimes it works, sometimes it doesn’t.

Re-writing and translating simple sentences isn’t a problem, the problem arises when you have combined more than one thought in a sentence.

When famous books are translated, for example, if you have read Love in the Time of Cholera by Gabriel García Márquez in English, you will notice that the books are not simply translated, they are rewritten.

I read Love in the Time of Cholera when I was in senior school, ages ago. That was a paperback published somewhere in the 1980s, left behind by one of my cousins who was visiting us from Canada.

Then, recently I started rereading the book. I purchased a Kindle edition.

The story starts completely differently.

In the previous edition of the book that I read in my senior school days, the story began with Dr. Juvenal Urbino’s death. He has fallen off the ladder while trying to catch the pet parrot and lying on the ground upon the leaves of autumn.

In the Kindle edition, the story begins with Dr. Juvenal Urbino discovering the body of his photographer friend who has committed suicide after a prolonged illness.

Hence, the same book, rewritten or translated by two different authors, is written differently.

What I am trying to say is, the essence of the writing cannot be captured by simple, straightforward, linear translation.

The text needs to be rewritten in English in the language of the writer who is rewriting it.

So, is Google Translate useless?

No, Google Translate is an excellent tool and in fact, without it, I won’t be able to rewrite or translate your content in English.

But it is not a human. It will translate your text in a very unemotional manner.

Buying, after all, is an emotional decision.

If your writing lacks emotion, people are not going to buy from you.

Google Translate is a great tool to help you understand the language, but once you have understood it, you need to write it in your own words.

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Website internationalization – Internationalize your website

Internationalize your website content

Internationalize your website content

With an English version of your website, you can internationalize your website. What does that mean?

English is spoken in almost every country. Once you have your website in English, you can rest assured that people all over the world understand your message.

The ideal would be to have your website in every local language and there are many software solutions that can perform real-time translation into multiple languages, but these translations are not as good as writing by humans.

For the time being, you can internationalize your website by getting it written in English.

What clients like about my writing style is that it is truly international in the sense that my writing doesn’t carry the residue of my mother tongue.

Many non-English-speaking writers first form sentences in their own language and then convert those sentences into English.

I don’t do that. When you read my writing, you cannot make out whether I am from India or from Japan or from Honolulu or Ireland. Despite being professional, I can make my writing International.

Why do you want to rewrite or translate your website in English?

Depending on your source, 1.5-2 billion people in the world speak English, that is more than 20% of Earth’s population.

If you want to offer your products or services to a global consumer base, you must get your website rewritten or translated in English.

Even those people whose native language is not English use English as a language bridge.

For example, in India there are 22 main, fully developed languages and it is often difficult for people from different regions to talk to each other. English is the main language. It is the bridge.

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I don’t know Tamil and the person fluent in Tamil doesn’t know Hindi or Punjabi (my native languages). But we can both easily communicate in English.

Also, if you want to improve your international SEO, it is important that you hire a professional SEO content writer to rewrite or translate your text in English.

How will I rewrite or translate your website in English?

I assume that the text, in whichever language, is already there on your website.

Your website may be in French, Spanish, Dutch, Polish, Bengali, Hindi, Mandarin, Japanese or any other language present in Google Translate.

I will take the text from your individual webpages.

I will use Google Translate to get the basic translation of your text in English.

Then I will rewrite it in my own language.

Why is it important that I rewrite the text in English in my own language?

I am a writer by profession.

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I use words to express, to inform and educate, to instigate, and in terms of content writing and copywriting, to sell.

Once I have understood what you’re communicating on your website, I will help you communicate it in English.

I will capture your actions. I will capture your feel. I will rearrange the sentences so that they read like they have been written by someone who knows English well.

I can write a mix of conversational and professional.

I will bring in my own attitude without overshadowing yours.

In fact, most of my clients hire me not for my content writing services in particular (they can find a content writer anywhere), but for the way I write.

No matter what language your website is in. As long as it exists on Google Translate, I can rewrite it in English for you.

What if your language does not exist in Google Translate?

Even then there is no problem.

You can send me an outline of what you want to communicate.

It doesn’t have to be elaborate.

You don’t even have to use complete sentences if you cannot write in English.

Just send me some bullet points of individual pages and I will write complete pages.

What is my biggest strength as a writer capable of rewriting or translating your website in English?

I will understand what you want to say. I will understand where you’re coming from. I will understand what makes you passionate about what you are offering.

Then I will inject the same understanding and passion into the writing.

How is my rewriting service different from any other translation service?

I don’t promote myself as a translator.

In fact, the idea of this webpage came to me when I was replying to one of my clients from Belgium.

All his websites are in Dutch. When his clients want some quality writing in English for an already existing Dutch website, he contacts me and I do his work.

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I promote myself as a writer, as a content writer and as a copywriter.

Once I have understood what you are trying to communicate, I will communicate it is a writer, not as a translator.

A translator may be familiar with multiple languages, but he or she may not be a writer.

Simply knowing multiple languages doesn’t make you a writer.

Just as owning brushes and paints doesn’t make you a painter.

Or owning a chisel and a piece of marble doesn’t make you a sculptor.

This is something that is within. I write like a storyteller.

This is the big difference. When you hire me to rewrite or translate your website in English, I will work as a writer and capture your essence.

Contact me for more information.

Content writing for event marketing

The image shows chairs in an event

Content writing for event marketing

When you think of event marketing, there are two sides to it: using an event to market your brand or business, or marketing the event itself as a stand-alone activity.

Whether you want to use a specific event to promote your brand or business or you want to promote a commercial event, the success of your event is very crucial, and this is where, my content writing services can help you.

How event marketing helps your business

You need to establish long-lasting relationships with your customers and clients. For this, you can organize an exhibition or a seminar in which you can invite people to listen to you, see a presentation or see your product or service in action. It can be a book launch. It can be a webinar. It can be a product launch. This is one type of event.

Another event is, the event itself. Suppose you want to host a leadership development workshop in which you teach business managers how to lead and grow businesses. You make money by organizing such events. It matters how many people attend.

Similarly, if it is a networking event for which people are ready to pay in order to be able to meet prospective business partners, it is important that maximum number of people get to know about the event.

To promote the event, you need to market it.

Content writing services for event marketing

There are two ways you can market an upcoming event. You can go the conventional way – advertisements.

You can use content to create a presence or raise awareness about the event so that people become interested in knowing more about it and then eventually, buying tickets to attend it.

Unless you are a known brand conventional advertising doesn’t help much. Attending an event is an emotional decision and you cannot make people take emotional decisions through advertising. You need to create a presence, and such a presence can only be created through publishing content regularly.

For marketing your event I can write

  • Informative and subject-specific blog posts
  • Informative and subject-specific articles
  • Press releases
  • Sustained email campaigns
  • Sustained social media updates
  • Landing page copy
  • Case studies and white papers
  • Website content

Why do you need my content writing services for event marketing?

As mentioned above, attending an event takes effort. It is not just money, though, since buying the ticket to an event can be costly, it is also about time commitment.

People who come to your event expect to be transformed.

They want to take back something they can use to grow their businesses or improve their lives. You cannot just convince someone that you can change his or her business or life in merely an advertisement.

Through my sustained content writing services, I can help you create an engaging presence among your target audience.

Ideally, content marketing for any event must begin 6-8 months in advance. But even if you don’t have that much time, high-quality content can get you people’s attention. If your content is good, then your event must also be good.

Looking for quality and dependable content writing services for event marketing? Contact me today for more information.

Looking for SEO content writer? Need an SEO content writer?

The image is a collage about various SEO content writing visuals

Looking for an SEO content writer

Are you looking for SEO content writer who can improve your search engine rankings? Then read on.

Table of content

Search engine traffic is important for your online business.

If you don’t get targeted traffic to your website, you are not going to get new customers and clients.

Targeted traffic means those people coming to your website who are most likely to do business with you.

I know that you have made a list of keywords for which you think you should get traffic.

You may have even written (or got written) a few blog posts and web pages.

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But you’re not getting the traffic. Or you are getting the wrong traffic.

What do you do?

Looking for SEO content writer?

Why You Need an SEO Content Writer

Should you hire an SEO content writer?

Why do you need an SEO content writer?

Here are some reasons why you need an SEO content writer:

  • Improve your search engine rankings with optimized content – you need an SEO content writer to create content that is strategically optimized for search engines.
  • Increase organic traffic to your website – an SEO content writer can help you attract more visitors through targeted keywords and phrases.
  • Drive targeted traffic to your site – an SEO content writer understands how to create content that attracts the right audience and converts them into customers.
  • Enhance the user experience on your website – SEO content writing focuses on delivering valuable and engaging content to your audience, improving user satisfaction.
  • Stay updated with the latest SEO trends and algorithm changes – an SEO content writer keeps up with industry changes to ensure your content remains relevant and effective.
  • Optimize your website’s content for mobile devices – an SEO content writer can ensure your content is mobile-friendly, catering to the increasing number of mobile users.
  • Build authority and credibility in your industry – by consistently creating high-quality SEO content, you can establish yourself as an expert in your field.
  • Increase brand visibility and awareness – an SEO content writer can help your website rank higher in search results, leading to increased brand exposure.
  • Generate more leads and conversions – well-optimized content created by an SEO content writer can attract qualified leads and increase conversion rates.
  • Save time and focus on your core business – outsourcing your SEO content writing allows you to focus on other important aspects of your business.
  • Target specific geographical areas – an SEO content writer can optimize your content to target local audiences, helping you attract customers in specific regions.
  • Improve the readability and structure of your content – an SEO content writer knows how to format and structure content in a way that is easy to read and understand.
  • Increase social media engagement – SEO content writers can create content that is shareable and encourages social media engagement, amplifying your reach.
  • Boost your website’s authority with backlinks – an SEO content writer can incorporate link-building strategies to increase the number of high-quality backlinks to your site.
  • Adapt your content to different platforms – an SEO content writer can tailor your content to various platforms like blogs, social media, and email marketing campaigns.
  • Optimize your content for voice search – with the rise of voice assistants, an SEO content writer can optimize your content for voice search queries.
  • Stay ahead of your competition – hiring an SEO content writer gives you an edge over competitors who may not be investing in SEO strategies.
  • Improve the overall quality of your website – SEO content writing ensures that your website is populated with valuable, well-structured, and error-free content.
  • Maximize your return on investment (ROI) – investing in professional SEO content writing can deliver long-term benefits and a higher ROI compared to traditional advertising.
  • Drive sustainable, long-term organic traffic – with the help of an SEO content writer, you can create a content strategy that drives consistent, targeted traffic to your website.

By incorporating these reasons into your web page, you can effectively highlight the importance and benefits of hiring an SEO content writer for your audience.

Looking for SEO content writer?

You need an SEO content writer who understands your business, your customers and clients, and how the search engines evaluate and nudge your content.

Is it just SEO content that improves your search engine rankings?

Looking for SEO content writer? I need to make one thing clear though.

Your search engine rankings don’t improve just because you hire a content writer.

Or you have suddenly realized that you need an SEO content writer and hence, you have started looking for SEO content writer.

Lots of factors weigh in before your rankings improve, for instance:

  • How much content you have.
  • How deeply you have covered your topic and related topics.
  • How people respond to your content when they find it on search engines (do you give them what you are looking for?).
  • Does your content satisfy searchers intent?
  • How many backlinks you have got.
  • How you have interlinked your existing content.
  • What is the quality of your writing when looking for SEO content writer.

And hundreds, yes, literally hundreds of other factors.

click-or-tap-to-know-more-about-my-content-writing-services-and-content-marketing-servicesSEO content writing is of course, the underpinning of your entire search engine optimization strategy.

No matter how many factors there are that collectively affect your SEO, when you are looking for an SEO content writer, you know that at the core of everything else, what matters is the content.

Looking for SEO content writer: How do you realize that you need an SEO content writer?

Need an SEO content writer

Need an SEO content writer

When you realize that SEO isn’t just about stuffing keywords into your writing.

You realize that quantity matters above everything else.

You comprehend that good, purposeful content is the foundation.

If you don’t have good content that is liked by the search engines as well as humans, nothing else matters

Hence, you need a good content writer, and you need to find a good SEO content writer if you haven’t already found one.

How can I help you if you are looking for an SEO content writer?

Looking for an SEO content writer?

Looking for an SEO content writer?

To rank your content well, the search engine algorithm should be able to understand what you are trying to communicate.

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How do you think your content is ranked?

The search engine algorithms have evolved a lot in the past decade.

Google is constantly updating its ranking algorithm, with Panda being one of its most significant and game changing updates.

More than keywords focus on quality

More than keywords focus on quality

The problem is, most of the people who need an SEO content writer and hence, are looking for an SEO content writer, don’t really understand what these updates have been trying to do.

It is not just your keywords and search terms the algorithm is looking for. It is looking for the overall material that you have published.

Some valid reasons why you should hire my SEO content writing services

  • Boost your online visibility and rankings – Hiring an SEO content writer can help improve your website’s visibility in search engine results pages.
  • Drive targeted traffic to your website – A skilled SEO content writer knows how to optimize content to attract the right audience, increasing relevant traffic.
  • Increase brand authority and credibility – Well-crafted SEO content positions your brand as an industry expert and builds trust with your audience.
  • Save time and resources – Outsourcing your SEO content writing allows you to focus on core business activities while professionals handle your content needs.
  • Stay up to date with SEO trends and algorithms – An experienced SEO content writer keeps track of industry changes to ensure your content remains effective.
  • Tailor content to your target audience – A professional SEO content writer understands your audience’s needs and creates content that resonates with them.
  • Improve user experience on your website – SEO content writing enhances readability, engagement, and overall user satisfaction on your site.
  • Generate quality leads and increase conversions – Well-optimized content created by an SEO content writer can attract qualified leads and improve conversion rates.
  • Build a cohesive content strategy – Hiring an SEO content writer ensures consistent messaging and a strategic approach to your content creation.
  • Enhance social media presence – SEO content writers can create content that is shareable and drives engagement on social media platforms.
  • Optimize content for voice search – With the rise of voice assistants, an SEO content writer can optimize your content for voice search queries.
  • Improve website structure and navigation – An SEO content writer can optimize your website’s content organization and structure for better user experience.
  • Create compelling meta descriptions and title tags – SEO content writers excel in crafting enticing meta descriptions and title tags that drive click-through rates.
  • Increase organic traffic and reduce reliance on paid advertising – Effective SEO content writing can help reduce your advertising expenses while driving sustainable organic traffic.
  • Conduct in-depth keyword research – SEO content writers analyze keyword data to identify valuable opportunities for your content to rank higher in search results.
  • Incorporate effective call-to-actions (CTAs) – An SEO content writer can strategically place persuasive CTAs to guide users toward desired actions.
  • Create evergreen content that stands the test of time – Well-researched SEO content is designed to remain relevant and valuable for an extended period.
  • Optimize content for mobile users – An SEO content writer ensures your content is mobile-friendly, catering to the increasing number of mobile users.
  • Maximize ROI from your content marketing efforts – Hiring an SEO content writer helps ensure your content generates long-term results and a high return on investment.
  • Gain a competitive edge – By hiring an SEO content writer, you stay ahead of competitors who may not be investing in professional content strategies.

By highlighting these reasons on your web page, you can effectively showcase the value of hiring your SEO content writing services and attract potential clients.

If you’re looking for an SEO content writer, I can provide you the three most critical parts of your SEO effort:

  1. High quality content.
  2. Content that meets the expectations of your targeted visitors.
  3. Content that is easy to read and easy to understand.
  4. Content formatted according to search engine guidelines.
  5. Regular content.

I know, I don’t even need to mention the quality of the content because your content must be of high quality by default.

When you need an SEO content writer who grasps the importance of high-quality content vis-à-vis your search engine rankings, in terms of quality, you can totally rely on me.

By quality I mean relevance.

Your content has no meaning if it has no meaning for your visitors.

Remember that your content must satisfy the searcher’s intent: does your content actually provide what it offers when people find it on search engine result pages for the keywords they have just used?

For example, if you’re looking for an SEO content writer and when you come on this page, do you actually find the information you are looking for to make a decision?

As a business you know that people come to your website to satisfy different information needs.

Some people are ready to do business with you immediately.

Some people need more information before they can make up their minds.

Some people just want to educate themselves and they haven’t realized yet that they need your product or service.

These are all your potential customers and clients.

importance-of-content-writing-throughout-the-sales-funnel

Need an SEO content writer?

These different stages belong to your sales funnel and you write content for these different stages because anyone among these categories of people can turn out to be your paying customers and clients.

So, you need to write and publish content for these people.

When looking for SEO content writer, make sure your writer understands this.

If they don’t find your content satisfying, they are going to immediately come back to the search engine they are using (Google, for instance) and continue with their search.

If this happens, if, after having visited your website, they come back to the search engine and continue with the same search, the search engine concludes that you don’t have the needed information and you are wrongly being ranked for those particular keywords and search terms.

You are demoted.

And the cycle goes on with every new visitor that follows the same pattern.

Hence, as an experienced SEO content writer, I know that you cannot take quality and relevance of your content for granted.

Both these attributes are very important and this is why I don’t follow and SEO content writing template.

Every business is unique.

Every customer or client profile is unique.

When you are looking for an SEO content writer, make sure he or she understands what this means.

When people ask me for some SEO content writing tips or even how to become an SEO writer I advise them that aside from being good writers, they must also know how to format for SEO.

Formatting means organizing your content in such a manner that the crawlers can extract the essence of your content to understand what you are trying to communicate.

High-quality SEO content writing.

Using headings at the right place, using subheadings, using bullet points, using hyperlinks, using bold types, all these formatting features need to be used strategically to highlight the important features of your content, preferably having your keywords.

If you overdo it, it can be counter-productive, if you don’t do it enough times, it can affect your rankings. There is a very delicate balance.

Just posting a few blog posts, webpages and articles doesn’t improve your search engine rankings. Writing content and publishing it is an ongoing process, whether you want to accept it or not.

Just consider the sheer number of blogs and webpages being published every day. Then, there are many social media websites that try to hog the attention of the search engines every millisecond. You have to compete with hundreds of thousands of webpages and social media posts on the search engines.

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In fact, this is one of the biggest reasons why you need an SEO content writer: regular publishing of high-quality SEO content on an ongoing basis.

How I can help you as a professional SEO content writer to write quality content

If you are looking for a way to boost your online presence and attract more customers, you need to hire an SEO content writer who can create quality content for your website.

An SEO content writer is a professional who knows how to write engaging and informative content that is optimized for search engines and your target audience.

are seven ways an SEO content writer can improve your content quality and help you achieve your business goals:

  • Need an SEO content writer? An SEO content writer can conduct keyword research and analysis to find the best keywords for your niche and industry. They can use tools like Google Keyword Planner, Moz Keyword Explorer, or SEMrush to identify the most relevant and profitable keywords for your website.
  • An SEO writer can craft catchy and compelling headlines that capture the attention of your readers and entice them to click on your web page. They can use formulas like the 4U method, the PAS formula, or the AIDA model to write headlines that are useful, urgent, unique, and ultra-specific.
  • An SEO content writer can structure your content in a clear and logical way that makes it easy for your readers to follow and understand. They can use headings, subheadings, bullet points, lists, tables, charts, and other formatting elements to break up your content into manageable chunks and highlight the main points.
  • An SEO content writer can write in a conversational and friendly tone that connects with your readers and builds trust and rapport. They can use words like “you”, “we”, “us”, and “our” to address your readers directly and make them feel like you are talking to them personally. High-quality SEO.
  • Looking for SEO content writer? An SEO content writer can add value to your content by providing useful information, tips, advice, examples, case studies, testimonials, statistics, facts, quotes, and other types of evidence that support your claims and arguments. They can also link to credible sources and authoritative websites to boost your credibility and authority. High-quality SEO content writing.
  • An SEO content writer can optimize your content for search engines by using the right keywords in the right places. They can use keywords in your title tag, meta description, URL, headings, subheadings, body text, image alt text, and anchor text. They can also avoid keyword stuffing and use synonyms and variations of your keywords to avoid repetition and improve readability.
  • An SEO content writer can proofread and edit your content to eliminate any grammatical errors, spelling mistakes, punctuation errors, typos, or inconsistencies that may affect your content quality and reputation. They can also check your content for plagiarism and ensure that it is original and unique.

By looking for SEO content writer, you can save time and money while getting high-quality content that ranks well on search engines and converts well on your website.

Looking for SEO content writer? What should you look for?

Here are 10 characteristics to look for when looking for an SEO content writer:

  1. Strong writing skills: A strong command of the language. Ability to write high quality, engaging content. Should be able to tailor their writing to specific needs. High-quality SEO content writing.
  2. Understanding of SEO: Good understanding of how search engines analyse content. Must be familiar with keyword research.
  3. Research skills: Should be able to conduct thorough research on a variety of topics. An ability to find credible sources of information. Must be able to present the findings in clear and concise manner. High-quality as your content writer.
  4. Strong organizational skills: Should be able to manage their time effectively. Meet deadlines. Prioritize tasks and work independently or as part of a team.
  5. Ability to meet deadlines: Should be able to meet deadlines. Probably write high-quality content under pressure. Work independently and manage their time effectively.
  6. Attention to detail: Should have a keen eye for detail. Produce error-free content. Proofread their work carefully. Make sure that it is free of grammatical errors and typos.
  7. Ability to adapt to change: SEO landscape is constantly changing. Able to adapt to new trends and technologies. Willing to learn new things. Keep up with the latest SEO best practices.
  8. Communication skills: Communicate effectively with clients, editors, and other stakeholders. Explain complex SEO concepts in a clear and concise way. Provide feedback and collaborate with others to achieve common goals.
  9. Problem-solving skills: Identify and solve problems. Think creatively and come up with new solutions. Work independently and take initiative.
  10. Passion for writing: Should have a passion for writing and a desire to learn and grow. Excited about creating high-quality content that will help businesses achieve their SEO goals.

Need an SEO content writer?

If you want to hire a SEO content writer who can deliver quality content for your website, contact me today and let’s discuss how I can help you grow your business online.

If you’re looking for SEO content writer, for if you need an SEO content writer but you haven’t yet been able to make up your mind about whom to hire, I can offer you all the three things that you need to improve your SEO: high-quality content, content formatted according to search engine recommendations, and non-stop supply of high-quality content.

Contact me for more details.

Looking for a business content writer? Need a business content writer?

Do you need a content writer?

Do you need a content writer?

When does your business need a content writer? When should you start looking for a business content writer?

A business content writer is needed when you begin to comprehend that writing for a business is a totally different ball game.

You need to convince your visitors into doing business with you.

Writing a school or college essay is a different thing, but convincing people into spending money on your product or service is different and this is why your business needs a professional content writer.

You need to be persuasive.

Looking for a business content writer

Looking for a business content writer

It goes without saying that your writing must be faultless: totally unique, no spelling and grammar mistakes.

After reading your text, your visitor must feel reassured that yes, yours is the right business for him or her.

If you can manage all these by yourself, then sure, you don’t need a content writer.

It’s like, if you can design a website for yourself, why would you need a web designer?

Click to know more about my blog writing services

If you can develop software for yourself, why would you need a software developer?

You need a content writer when you feel that you cannot write immaculate, persuasive and convincing content by yourself.

It’s alright. You don’t make a living as a content writer. You have your own business to take care of.

You might be a lawyer. You might be an engineer. You might be an accountant. You might be a life coach. You might be a fashion designer.

You might be anything under the sun, but writing is not your primary occupation.

Yes, maybe you can write for daily correspondence. You can post engaging updates on Facebook and Twitter.

But this is not business writing.

As I have said above, content writing for business is a totally different ball game and lots of dynamics act together to turn a casual visitor into a paying customer or client.

This, is where you need a trained, experienced and professional content writer for your business.

A business content writer understands your customers

A business content writer understands your customers

A business content writer can understand your customers and clients, understand what they’re looking for, and then write content catering to their need and desire.

Click to know more about my blog writing servicesYou need a content writer for your business for multiple reasons

There are many clients who approach me saying that although they can write themselves, they don’t have the required time to write for their own business.

I totally agree.

Need a business content writer

Need a business content writer

Since we are all educated and the ability to write is a rudimentary requirement to get education, we can all write.

But, for a business website, writing becomes different. You should be able to sell.

For most, this is where the problem manifests.

People are unable to sell through their writing. They don’t have the needed training, or they don’t feel comfortable.

Whatever is the reason, they need someone else to sell the business.

This is one reason they hire my content writing services: I can sell their business for them.

Staying relevant on the Internet means publishing content on an ongoing basis.

Click to know more about my blog writing services

For this you need a content writer who can write consistently, with the same level of conviction and quality.

If your business needs 10 webpages/blog posts in a month, a professional content writer can give them to you.

If you need 20 webpages/blog posts in a month, a professional content writer can give them to you.

He or she can give you 20 webpages/blog posts every month, for as long as you need.

This is what a business content writer does for a living.

You need to publish content on a regular basis because your competitors are constantly trying to beat you and get ahead of you, and the only way someone can get ahead of you on the Internet is, publishing more quality content than you.

When my clients get overwhelmed with this thought, I reassure them by telling them that it’s not the quantity, but the persistence that can help them beat the competition.

Your business needs quality content writing to maintain its search engine rankings.

Business content writer gives you high-quality content on an ongoing basis.

Don’t like the idea of publishing business content regularly?

Unfortunately, this is something that you cannot avoid.

Just as you have to pay for other services, you also have to pay a business content writer on an ongoing basis because if you don’t want to pay, your competitors certainly are.

The purpose of this webpages to tell you when your business needs a professional content writer.

Your business needs a business content writer when you cannot handle the writing yourself.

The reasons you need a content writer

The reasons you need a content writer

If you need a content writer, you should know that a content writer can help you

  • Improve your SEO (improve your search engine rankings).
  • Improve the conversion rate of your website.
  • Increase your content density.
  • Run an email marketing campaign.
  • Publish an e-book, white papers and case studies.
  • Publish blog posts on an ongoing basis.

How a business content writer can help you improve your SEO

To improve your search engine rankings, aside from any off-site factors,  you need to take care of the following on-site factors:

  1. Publish high-quality content that is relevant to the needs of your visitors.
  2. Publish high-quality content on regular basis.

Quality and regularity of publishing are of utmost importance.

What about keywords?

Click to know more about my blog writing services

Yes, keywords are definitely important although, they come after quality.

Another reason to hire an experienced business content writer who knows how to mix keywords with quality without overstretching their use.

Looking for a business content writer?

Here are a few things to consider.

  • Industry expertise is crucial for effective content.
  • Proven writing skills in a business context.
  • Ability to adapt tone to target audience.
  • Strong research skills for accurate content.
  • Familiarity with SEO principles for online visibility. – Looking for a business content writer?
  • Consistent delivery of high-quality work.
  • Understanding of brand voice and guidelines.
  • Experience in creating engaging headlines and intros.
  • Proficiency in grammar and style conventions.
  • Portfolio showcasing diverse content types. – Need a content writer for business?
  • Capability to meet tight deadlines.
  • Awareness of the latest industry trends.
  • Excellent communication skills for collaboration.
  • Versatility in handling various business topics.
  • Knowledge of different content platforms.
  • Attention to detail in proofreading and editing.
  • Openness to feedback and revisions. – Need a content writer for business?
  • Time management skills for efficient workflow.
  • Ability to translate complex concepts into simple language.
  • Professionalism and reliability in project execution.

Need a content writer for business?

Benefits of hiring a business content writer

Benefits of hiring a business content writer

Here are the benefits.

  • Enhances online visibility through SEO-optimized content. – Looking for a business content writer?
  • Drives organic traffic to the business website.
  • Establishes credibility and expertise in the industry.
  • Engages and educates the target audience.
  • Creates a consistent brand voice across platforms. – Need a content writer for business?
  • Boosts brand awareness through compelling storytelling.
  • Improves customer trust and loyalty.
  • Generates leads by providing valuable information.
  • Enhances social media presence with shareable content.
  • Conveys complex ideas in clear and concise language.
  • Demonstrates a commitment to quality and professionalism. – Looking for a business content writer?
  • Tailors content to suit the preferences of the target market.
  • Adapts to evolving industry trends and changes.
  • Provides a fresh perspective on business topics.
  • Saves time for business owners by handling content creation.
  • Enables effective communication of brand values.
  • Captures and maintains audience attention.
  • Increases the likelihood of content going viral.
  • Supports email marketing campaigns with relevant content. – Need a content writer for business?
  • Builds a repository of valuable evergreen content.
  • Improves website usability with clear and informative content.
  • Enhances the overall user experience on the website.
  • Facilitates effective internal and external communication.
  • Strengthens the business’s position as an industry thought leader.
  • Helps in creating a content calendar for consistency.
  • Encourages audience interaction through comments and shares.
  • Expands reach through guest posting and collaborations.
  • Adheres to ethical content creation practices.
  • Ensures content aligns with the business’s goals and objectives.
  • Contributes to a positive brand image and reputation.

Looking for a business content writer?

What all can a business content writer write for your

What all can a business content writer write for your?

If you need a content writer for business, what all can they write for you?

Here are a few ideas:

  • Blog Posts – Informative articles engage and educate your audience.
  • Product Descriptions – Compelling descriptions showcase and sell products.
  • Website Copy – Clear and concise content for your website’s pages.
  • Case Studies – Demonstrates real-world applications and success stories.
  • White Papers – In-depth reports address industry challenges and solutions.
  • Ebooks – Longer-form content provides comprehensive information.
  • Social Media Posts – Engaging updates connect with your audience.
  • Email Campaigns – Persuasive content drives effective email marketing. – Looking for a business content writer?
  • Press Releases – Announcements share important company news.
  • Video Scripts – Scripts for engaging and informative video content. – Need a content writer for business?
  • Infographics – Visual content presents data and information.
  • Newsletters – Regular updates keep your audience informed.
  • How-to Guides – Step-by-step instructions for your products or services.
  • FAQs – Anticipates and addresses common customer questions.
  • Interviews – Conversations with industry experts or company leaders.
  • Podcast Scripts – Content for audio discussions on relevant topics.
  • Testimonials – Showcasing positive feedback and customer experiences. – Looking for a business content writer?
  • Interactive Content – Quizzes, polls, or interactive infographics engage. – Need a content writer for business?
  • Event Promotions – Content markets and details upcoming events.
  • Thought Leadership Articles – Establishing authority through insightful commentary.
  • Landing Page Copy – Compelling text to encourage user actions.
  • Annual Reports – Comprehensive summaries of yearly business performance.
  • Customer Success Stories – Highlights positive customer experiences.
  • Company Profiles – Concise descriptions of your business’s background and mission. – Need a content writer for business?
  • Employee Spotlights – Showcasing team members and their contributions.
  • Trend Analysis – In-depth examination of industry trends and implications.
  • Behind-the-Scenes Content – Offers a glimpse into your company culture. – Need a content writer for business?
  • Polls and Surveys – Engages your audience while collecting valuable data.
  • User Manuals – Detailed guides on how to use your products or services.
  • Crisis Communication – Prepared content for addressing potential crises.
  • Comparison Guides – Helps customers make informed choices between products or services.
  • Industry Reports – Provides insights into the broader business landscape.
  • Company Milestones – Celebrates significant achievements and anniversaries.
  • Community Engagement – Content that fosters a sense of community around your brand. – Need a content writer for business?
  • Memes and Humorous Content – Adds a touch of humor to connect with your audience.

How do you start looking for a business content writer?

Need a content writer for business?

Since you are reading this, you are already at a place where you can get a professional and experienced business content writer.

Yes, yours truly.

Click to know more about my blog writing services

Feel welcome to explore my website to learn why I’m the content writer you are looking for.

What if I’m NOT the content writer you are looking for?

Well, you can explore other websites.

There are independent content writers promoting themselves. You can search on Google.

You can also search on various social media and social networking websites.

There are many freelance portals (fiverr.com, for example) and you can get some good content writers from there. The only problem with getting freelance content writers from such websites is that since their stakes are not high, they are not very accountable, and they vanish at the drop of a hat.

So, looking for a dependable and capable content writer? Contact me today.

Content writing services for mobile app development company

Content writing services for mobile app development companies

Content writing services for mobile app development companies

The field of mobile app development is very crowded. Everybody wants to build an app launch it, and possibly, change the world. My content writing services can help you if you really want to make a difference with your mobile app.

As a professional content writer who is totally comfortable writing on technology, these days I’m providing my writing to many software and technology companies.

Aside from the killer features that you have incorporated into your mobile app, how can you turn your mobile app into a success as a development company?

By clearly communicating the benefits your mobile app delivers.

The mobile app market is very crowded

The mobile app market is very crowded

When I say the field or the market is crowded, I mean, think of an app and there are at least 50 options available out there, and some of them have been there for years now.

People need to know what is there in your app which is not there in other alternatives.

But to communicate that, you need to reach a point where people actually listen to you.

It is not like, you build a web page, a website, a landing page, and suddenly people will start appearing and paying attention to your pitch. This is not how it works.

To communicate to people, you need to make them listen to you, and since the market is already crowded, it is very difficult to raise your voice to such a level that people start paying attention to you.

You need to build a platform for yourself, and this is where my content writing services can help you.

Why your mobile app development company needs my content writing services? What can I deliver as a content writer?

As mentioned above, to be a successful mobile app development company you need to be able to communicate the benefits of your mobile app, and you can only communicate if people listen to you. An experienced content writer can help you communicate clearly and convincingly.

To make people listen to you, you need to build an audience. For that, you need a content writing service that can regularly provide you high-quality content.

I have been providing my content writing services to a wide range of clients for many years and many of my clients are mobile app development companies.

What are the benefits of working with me?

  • I run a dedicated content writing and content marketing service which will ensure a regular supply of high-quality content.
  • I have more than 16 years of experience writing for different businesses.
  • I can easily collaborate with other writers and scale my content writing services according to your needs.
  • I write keeping in mind the needs of your audience.
  • My content easily ranks well on search engines.
  • Most importantly, I guarantee reliability with quality.

As your content writer, I can help you prepare the main webpages of your business website in which I will explain all the core strengths and advantages of using your mobile app. I will also help you write the profile of your mobile app development company in a professional and convincing manner.

The most important thing is the platform. People won’t pay attention to you unless you engage them regularly, over a long period of time.

You can do this through your blog.

I can regularly write blog posts on the topics given by you and I can also help you create a topic list to not just improve your search engine rankings but also to provide all the right answers to your users.

It goes without saying that the written content will be totally unique and error free.

Looking for a content writer or a content writing service for your mobile app development company? Contact me today.

Quality content writing services for your business

Quality content writing services
  • Quality content writing
  • Content writing for business
  • Quality writing for business

Table of contents

  1. List of ways your business can use my content writing services
  2. Why your business needs quality content writing services
  3. Why work with an outside content agency?
  4. Different ways your business can benefit from a quality content writer

My quality content writing services can help your business boost its search engine rankings and generate more business.

High-quality content is essential for businesses today.

With so much competition online, companies need engaging, informative content to attract and retain customers.

My quality content writing services provide businesses with custom-tailored articles, blog posts, website copy, and more that help achieve key business goals.

I take the time to understand a company’s unique brand, voice, and target audience to create content that resonates.

Quality content writing for businesses.

The content I create not only engages readers, but also boosts a business’s SEO and increases conversion rates.

I optimize articles for relevant keywords so they can be easily found in search engines.

Informative content

Informative content

The informative, readable content compels visitors to act once they arrive at a site, whether by signing up for a newsletter, making a purchase or contacting the company.

This leads to tangible business growth and a strong return on investment.

In addition to writing new content, I can also freshen up and improve existing content as needed.

My editing and proofreading services polish website and marketing copy.

I can rework old blog posts and articles, so they drive more traffic.

With frequently updated, high-quality content that engages readers and improves SEO, businesses see real results in the form of more customers, increased sales and overall growth.

My content services deliver true value by increasing leads, boosting conversion rates and strengthening brands through compelling online content.

Writing is a vital form of communication.

Whether you are looking for writing services for your day-to-day communication needs or for your website, there is a great need to make a positive impact through sustained quality and purposefulness.

It is your writing that provides people with the necessary information. It also shows your prospective customers, clients and business partners how professional you are, how reliable you are.

Contact for more details

Through our quality content writing services we can enhance your business image. We can provide you content for

  • Your website
  • Your business blog
  • Your email campaigns
  • Improving organic search engine rankings
  • Making your brand visible across various Internet platforms
  • Enhancing your social media presence
  • Educating and informing your customers and clients
  • Your business collateral

List of ways your business can use my content writing services

Content writing help

Content writing help

Craft clear and compelling website copy for products/services

This involves writing the content that appears on your website’s pages.

It’s crucial to explain what your products or services are, how they benefit customers, and why they should choose you in a clear and persuasive manner. Quality writing for business.

This helps potential customers quickly understand what you offer.

Create educational and thought-provoking blog posts

Blog posts are like educational articles that inform your audience about topics related to your industry.

They establish your business as an authority and provide valuable information to your readers, helping to build trust and loyalty.

Develop in-depth ebooks, whitepapers, and guides

These are longer, more detailed pieces of content that dive deep into specific subjects.

They are great for nurturing leads and providing comprehensive information.  Quality content writing.

For example, an ebook could explore industry trends or provide a step-by-step guide to using your product.

Craft engaging social media posts for brand awareness

Social media posts are your way of interacting with your audience on platforms like Facebook, Twitter, and Instagram.

Good content here can increase your brand’s visibility, engage your followers, and even drive traffic to your website.

Produce informative email newsletters to connect with subscribers

Email newsletters keep your audience informed about your latest news, offers, and updates.

They can help you maintain a connection with your existing customers and keep them engaged.

Write persuasive landing pages to boost conversions

Landing pages are designed to convince visitors to take a specific action, like signing up for a newsletter or making a purchase. Quality writing for business.

Effective content here is essential to persuade visitors to become customers.

Produce case studies to showcase customer success stories

Case studies tell the story of how your product or service has helped a customer.

They provide real-world examples of success and build credibility for your business.

Create sales copy for product pages that drive conversions

Product pages are where potential customers make their final decision to purchase. Content writing for business.

Great sales copy highlights the benefits of your product, addresses common objections, and encourages the visitor to click the “buy” button.

Write SEO-optimized content to improve search rankings

SEO (Search Engine Optimization) content is written with search engines in mind.

It uses specific keywords and techniques to improve your website’s visibility in search results, helping you attract more organic traffic.

Develop press releases to announce company news

Press releases are used to share important company updates with the media and the public.

They ensure your news is presented professionally and attracts the attention of journalists.

Create taglines, slogans, and brand messaging

These short, catchy phrases define your brand and stick in people’s minds.

They should encapsulate your brand’s personality and values.

Develop scripts for explainer and promotional videos

Videos are a powerful way to communicate with your audience. Quality writing for business.

Scripts ensure that the message in your videos is clear, engaging, and aligned with your brand.

Craft cold email templates to reach new prospects

Cold emails are sent to potential customers who may not be familiar with your brand.

Effective templates grab their attention and encourage them to learn more about your offerings.

Write speeches and presentations for executives

Whether it’s a keynote speech at a conference or a presentation to investors, well-crafted content ensures your message is delivered effectively and leaves a lasting impression.

Produce guest articles for newspapers and magazines

Guest articles allow you to reach a broader audience through established publications. Quality content writing.

They position you as an industry expert and can attract new customers.

Develop scripts and remarks for special events and conferences

Public speaking engagements require well-prepared content.

Scripts and remarks ensure your message is delivered confidently and effectively.

Write enticing job postings for qualified candidates

Job postings need to attract the right talent to your team.

Well-written content helps you stand out as an employer of choice.

Craft content for newsletters, brochures, and catalogs

These materials provide information about your products and services in a tangible format.

They are essential for offline marketing and sales efforts.

Create content for various ad formats (social, search, display, etc.)

Advertising content needs to be concise and attention-grabbing.

It persuades potential customers to take action, whether it’s clicking on an ad or making a purchase.

Develop crisp value proposition statements

A value proposition is a clear statement that explains the unique benefit your product or service provides to customers.

It’s essential for positioning your brand in the market.

Produce engaging captions and alt text for visual assets

Visual content, such as images and infographics, often needs descriptive captions and alt text to make them accessible and engaging to all users.

Write employee handbooks, policies, and internal communications

Clear and concise internal documents ensure that your employees understand their roles and responsibilities and stay informed about company policies.

Create content for loyalty programs, contests, and promotions

These materials encourage customer engagement and loyalty by offering rewards and incentives.

Well-crafted content can make these programs more enticing.

Write content for displays, exhibit materials, and signage

These materials are used at events, trade shows, and physical locations to attract attention and communicate important information about your products or services.

Proofread and edit content to refine messaging and correct errors

Proofreading and editing ensure that all your content is error-free and communicates your message effectively, enhancing your brand’s professionalism.

Why your business needs quality content writing services

You need quality content writing for two reasons:

  • To convince more people to do business with you (improve your conversion rate)
  • To improve your search engine rankings
Quality content writing services lead to better search engine rankings and higher conversion rate

Even in the times of video and graphics, the written word still matters. You need to communicate what you are offering and what people stand to gain by partnering with you.

You talk to your customers and clients on your website through your written content, whether you are offering products or services.

Put yourself in the shoes of your prospective customers and clients.

People who have never met you, have never heard you, have never interacted with you, come to your website.

They read about your products and services, and decide whether they want to do business with you or not. How do they decide?

It is the written content on your website that does all the talking, or the convincing.

In your absence, it is the text on your website that represents your business. It is your evangelist. It canvases for you.

If they like your content they either straightaway buy your product or service, or they make a note of it so that they can come back to your website and do business with you.

Quality content writing doesn’t just mean writing sentences that inform your prospective customers and clients.

Quality content writing means making an emotional connection

Even if you can write without grammar and spelling mistakes, even if you can follow international conventions, it takes a special talent, experience and training to come up with something that really communicates and touches the others.

Writing is like making a personal presentation.

When you are making a sales presentation, scores of things matter.

How you talk, how you look at people, your body language, the way you have groomed yourself, the paraphernalia you are carrying with you, your slides, and how you modulate your voice.

Your entire presentation needs to carry a personality.

The same is needed in your content writing.

It needs to have a personality.

It needs to make an emotional connection.

If you cannot make an emotional connection people are not going to do business with you – this is a reality you can accept either now or after losing lots of business.

Contact for more details

Your website also needs quality content to improve its search engine rankings.

You need search engine traffic, right?

Getting targeted traffic from search engines is one of the biggest challenges that online businesses face.

Only quality content writing services can get you targeted search engine traffic.

This is because, unless you have high quality content on your website, you cannot get good search engine rankings.

Your organic search engine rankings depend on the following:

  • High quality content.
  • Optimized content using your primary keywords, secondary keywords, and longtail keywords.
  • Keyword density – delicate balance. More density penalizes and less density misses the mark.
  • Keywords and headings and subheadings.
  • Internal linking to relevant content.
  • Mobile friendly content.
  • Topical authority to demonstrate expertise on a topic.
  • Social validation of your content.
  • User behaviour vis-à-vis your content.
  • Usefulness of your content.
  • Consistency with which you publish your content.
  • Content length – long form, in-depth content ranks better than short content.

All these attributes cannot exist exclusive to each other. They have to work together to give you better search engine rankings.

Consequently, only quality content writing services that have had experience providing high-quality content on a consistent basis, can assure you better search engine rankings.

Whether you work with a single website content writer or a team of content writers, I maintain the fundamental qualities when working for you.

I excel at the following three categories:

  1. Providing high-quality content consistently and reliably.
  2. Writing keyword-rich content without overusing your keywords.
  3. Writing content that communicates with your prospective customers in an engaging manner.
Contact for more details

5 benefits of consistently publishing high-quality content – quality content writing

Content writing consistency

Content writing consistency

  1. Improved SEO – Regularly publishing new, useful content helps search engines crawl, index, and rank your site higher over time.
  2. Increased traffic – Fresh, valuable content attracts more organic visitors from search engines and referralTirana Russia think,s.
  3. Thought leadership – Demonstrating your expertise through content establishes your brand as an industry leader.
  4. Audience development – Quality content converts visitors into engaged, loyal followers of your brand.
  5. Higher conversion rates – Visitors who consume your content are more educated, trusting, and likely to convert on your site. They find you more credible and authoritative.

5 benefits of writing keyword-rich content without overusing your keywords – content writing for business

Keyword rich content

Keyword rich content

  1. Improved user experience – Content reads naturally when keywords are seamlessly woven in. Over-optimization creates a spammy, distracting experience.
  2. Higher rankings – Search engines can see when keywords are overused as a manipulative tactic and may rank the page lower. Optimizing keywords naturally signals relevance.
  3. Increased traffic – Users are more likely to read, trust, and share content that is both informative and pleasing to read. This leads to more organic traffic.
  4. Stronger brand voice – Subtly optimizing for keywords while focusing on offering value strengthens your brand voice and authority.
  5. Better conversions – Users who click from the SERPs after reading an enticing keyword-rich snippet are more likely to convert on your site if the content delivers on the promise.

5 benefits of writing content that communicates – quality writing for business

Content writing to communicate regularly

Content writing to communicate regularly

  1. Increased comprehension – Clear, concise writing makes it easier for readers to understand your key messages and ideas. This helps them gain value from your content.
  2. Improved user experience – Readers can seamlessly follow the narrative of your content when it is communicated clearly, making for an engaging experience.
  3. Builds trust and credibility – An audience is more likely to trust content from sources that can communicate ideas articulately yet simply. This establishes credibility.
  4. Boosts conversions – Clear content allows readers to fully grasp your offering or message, making them more likely to convert and act.
  5. Enhanced brand image – Clear communication aligns with a brand image of expertise, intelligence and being able to distill complex topics simply. This attracts customers.

Even while creating SEO content for your website and blog we give more emphasis on your need to convert.

Search engine rankings mean nothing if people don’t do business with you. If you get tons of traffic and no business what’s the use of optimization?

So, we first focus on the quality of your content, its ability to convert and its ability to engage your visitors. When that aspect is taken care of, we optimize it for your chosen keywords and search terms.

Why work with an outside content agency?

Many businesses have this question and it is a very natural question to ask.

Why work with an outside content writing agency

Why work with an outside content writing agency

Why should you hire an outside content writing agency instead of having your own in-house team of writers?

Why work with one of the online writing sites when you can simply hire your own content writers?

Why shouldn’t you write yourself? If you’re good at writing, why not write yourself rather than depend on someone else to articulate your thoughts?

Nothing wrong in that.

At Credible Content we don’t believe in changing your mindset. If you want to have your own in-house team of writers, go ahead. No problem with that.

Even if you want to write on your own, good for you!

But, here are the reasons why our clients choose our quality content writing services rather than having their own in-house content writers or writing their own content:

You can focus on your core business

Writing is a specialized skill.

Of course accountants can be writers, engineers can be writers, scientists can be writers and managers can be writers (in Gujarat we have a bus conductor who is a famous writer), but when you need to write to make an impact, you have to focus.

You have to give your 100% attention.

After all you expect your writing to generate business for you. People will be reading your writing and then deciding whether they want to do business with you or not.

When you hire our quality content writing services you can rely on us for continuous supply of quality content without having to worry about allocating your own precious time and attention.

It’s like, losing your time of worth $200 trying to save $35 that you may have to spend on our content writing service for a particular blog post. Quality writing for business.

The success of your content writing – whether you want to improve your conversion rate or your search engine rankings – is an ongoing process.

Sure, you can get content for your main website pages and then hope to get business through them, and that is perfectly your choice.

But these days you cannot hope to get business from your website unless you publish high-quality content regularly.

It’s because there is already lots of content on the Internet for the search engines to rank. Your competitors are continuously injecting new blog posts and web pages into the search engine indexes.

If you don’t have significant presence online, they’re not even competing with you yet. They are competing with each other.

To compete with each other they are continuously publishing and distributing their content.

If you don’t enjoy good search engine rankings yet, if you are not getting much targeted traffic, you will need to publish every day, and if not every day, at least 2-3 times every week.

Consistently. While maintaining high quality.

Our quality content writing services will ensure that your website and blog gets high quality, compelling content consistently.

While you focus on building your business.

Different ways your business can benefit from a quality content writer

Benefits of working with a quality content writer

Benefits of working with a quality content writer

  • Develop engaging and informative blog posts that captivate new website visitors, enhancing brand awareness and fostering a community.
  • Craft detailed and enticing product descriptions, emphasizing unique features to excite and persuade customers to make a purchase.
  • Create comprehensive ebooks, whitepapers, and guides to establish thought leadership, providing valuable insights and generating substantial leads. Quality writing for business.
  • Design email newsletters that engage customers with compelling content, keeping them informed and eager to return.
  • Write creative and eye-catching social media posts that initiate conversations, increase engagement, and significantly expand your reach.
  • Produce SEO-optimized articles designed to achieve high search engine rankings, driving targeted traffic and increasing online visibility.
  • Develop in-depth case studies and customer success stories that demonstrate real-world impact, enhancing trust and building brand credibility. Content writing for business.
  • Create persuasive sales copy and landing pages, strategically crafted to convert visitors into leads and paying customers.
  • Write impactful press releases to garner media attention, boosting brand visibility and public interest.
  • Script dynamic speeches, presentations, and video content that captivate and inspire audiences, effectively spreading ideas and information.
  • Craft memorable taglines, slogans, and brand messaging that encapsulate and resonate with your brand’s identity and values.
  • Develop comprehensive brand voice guidelines to ensure consistent, engaging, and recognizable communications across all platforms. Quality content writing.
  • Write captivating website content that informs visitors, engages them with your brand, and prompts them to take meaningful action.
  • Produce effective interview scripts and talking points for company experts, ensuring key messages are communicated clearly and confidently.
  • Create visually appealing catalogs, brochures, and advertisements that capture attention and highlight the benefits to customers.
  • Write inviting job postings and recruitment materials that appeal to top talent, showcasing your company as a desirable employer.
  • Develop persuasive scripts for sales calls and demos, clearly explaining the value and benefits of your products or services.
  • Produce interactive quizzes, surveys, and assessments that are not only engaging but also effective in generating leads and gathering data.
  • Create detailed instructional guides and training materials aimed at enhancing employee skills and performance.
  • Write well-crafted damage control responses to manage PR crises, maintaining and protecting the brand’s reputation.
  • Produce professional resumes and LinkedIn profiles for founders and executives, showcasing their expertise and establishing credibility.
  • Script engaging content for podcasts, YouTube videos, and webinars that captivate and retain audience interest.
  • Develop emotive brand storytelling content that creates a strong emotional connection with audiences, enhancing brand loyalty.
  • Write compelling award submissions that highlight your achievements, increasing the chances of winning industry recognition.
  • Produce clear and informative explanatory content and FAQs, addressing common customer questions and concerns proactively.

Give your search engine presence and your conversion rate a big boost by working with us

Would you like to improve your search engine rankings and your conversion rate in as little time as possible?

Are you looking for web content writers you can totally rely on for a consistent supply of high-quality content?

Then you  would like to hire our quality content writing services. Contact us today.

Contact for more details

 

Content Writing & Copywriting Services For Advertising Agency

Copywriter for advertising agency

Copywriter for advertising agency

  • Copywriter for advertising agency
  • Content writer for advertising agency
  • Copywriting services for advertising agency
  • Content writing services for advertising agency

Table of contents

  1. Usefulness of a copywriter for advertising agency
  2. How is a content writer different from a copywriter when writing for an advertising agency?
  3. Benefits of working with Credible Content for your content writing & copywriting needs
  4. Are you an online advertising agency? Content writing and copywriting services especially for the web
  5. Content writing & copywriting services for individual ad agency clients
  6. Dependable and affordable content writing and copywriting services for advertising agencies
  7. Why it makes sense for your advertising agency to use our content writing and copywriting services

As an advertising agency you constantly need to create compelling messages people can believe. For that you need professional content writing and copywriting, whether you are working with in-house writers or you collaborate with outside services.

Advertising agencies need skilled copywriters to create winning ad campaigns for their clients.

These copywriters are the key players in producing ad copy that not only grabs attention but also persuades the target audience to act.

They are especially adept at understanding various audience segments, crafting messages that resonate across diverse platforms like print, digital, social media, TV, and radio.

The role of a copywriter in an advertising agency goes beyond just writing.

They are instrumental in shaping the entire narrative of a campaign, making sure it aligns with the brand’s identity.

Whether it’s highlighting a product’s benefits, its unique features, or special offers, these copywriters have the knack for presenting information in a way that clicks with consumers, encouraging them to make a purchase.

Similarly, content writers in advertising agencies play a pivotal role.

They refine the voice and tone of campaigns, ensuring consistency across all forms of media.

Their expertise in creating content that aligns with a brand’s ethos is crucial in maintaining a cohesive brand narrative.

For an advertising agency to maintain and attract new clients, it’s essential to have talented copywriters and content writers.

They are the backbone of creating effective, lead-generating, brand-awareness-raising, and sales-increasing advertising content.

The presence of these skilled professionals not only enhances the agency’s ability to deliver high-quality work but also significantly boosts the overall value of the work they provide to their clients.

If you work with outside services, Credible Content can provide your advertising agency high quality and reliable content writing & copywriting services at a sustainable level.

Usefulness of a copywriter for advertising agency

Useful of a copywriter for an advertising agency

Useful of a copywriter for an advertising agency

Copywriters are essential in the world of advertising, helping to craft persuasive messages that capture your attention and convince you to take action. Here are 40 ways an advertising agency can put a copywriter’s skills to good use:

  1. Print Ads: Copywriters craft persuasive messages for print advertisements in magazines, newspapers, and billboards, aiming to grab your attention with catchy headlines and compelling content.
  2. Online Ads: When you see ads on websites, videos, or social media, copywriters are behind the scenes, creating text that persuades you to click, explore, or make a purchase.
  3. Radio and TV Commercials: Copywriters write the scripts for radio and television ads, carefully selecting words that evoke emotions and leave a lasting impression in a short amount of time. Copywriting services for advertising agency.
  4. Direct Mail: Copywriters develop messages for direct mail campaigns, ensuring that the content is persuasive and relevant to the recipient, encouraging them to take action.
  5. Sales Letters and Emails: They compose persuasive sales letters and emails, often including special offers or discounts, to motivate you to buy a product or service.
  6. Product Descriptions: When you’re shopping online and read product descriptions, copywriters have crafted those descriptions to highlight the features, benefits, and unique qualities of the product. Content writing services for advertising agency.
  7. Taglines and Slogans: Copywriters come up with memorable phrases that define a brand and make it stand out from the competition. These short and catchy lines become the brand’s identity.
  8. Naming: They assist in naming products, services, and companies, ensuring the name is distinctive, memorable, and relevant to the brand’s identity.
  9. Website Content: Copywriters are responsible for creating the content you find on websites. They make sure it’s informative, engaging, and easy to understand, helping you navigate the site effectively.
  10. Blog Posts and Articles: Copywriters produce blog posts and articles that provide valuable information while subtly promoting a product or service, aiming to engage and educate readers. Copywriter for advertising agency.
  11. Press Releases: They write press releases that companies use to share important news and updates with the media and the public, making sure the information is clear and newsworthy.
  12. Telemarketing Scripts: When telemarketers call, they follow scripts written by copywriters. These scripts aim to persuade you to make a purchase or take a specific action during the call.
  13. Brochures and Flyers: Copywriters create the content for brochures and flyers, presenting information in a visually appealing and concise manner to attract your attention.
  14. Subject Lines: In your email inbox, attention-grabbing subject lines are crafted by copywriters to encourage you to open and read the emails, often leading to promotions or important messages. Content writer for advertising agencies.
  15. White Papers: These detailed reports on specific topics are written by copywriters to showcase a company’s expertise, industry knowledge, and innovative solutions.
  16. SEO Copy: To improve a website’s visibility on search engines like Google, copywriters use specific keywords and phrases strategically within the content, helping it rank higher in search results.
  17. Landing Pages: Copywriters create content for landing pages, ensuring that it’s persuasive and prompts visitors to take a desired action, such as signing up or making a purchase. Copywriter for advertising agency.
  18. Sales Scripts: They provide sales teams with scripts and talking points to effectively communicate the value and benefits of a product or service, ultimately driving sales.
  19. Calls-to-Action: Those buttons and links with messages like “Buy Now” or “Sign Up” are carefully worded by copywriters to make them compelling and encourage you to take immediate action.
  20. Value Propositions: Copywriters define and communicate the unique value and benefits of a product or service, helping you understand why it’s worth considering. Copywriting services for advertising agency.
  21. Social Media: They create content for social media campaigns, crafting posts and ads that resonate with the target audience and promote engagement with the brand.
  22. Verbal Branding: Copywriters establish the tone, style, and voice of a brand, ensuring that all communication aligns with the brand’s identity and message.
  23. Email Newsletters: Copywriters write the content in newsletters and automated email responses, aiming to keep you informed, engaged, and connected with the brand. Content writing services for advertising agency.
  24. Mobile Ads: The short and impactful text you see in ads on your mobile phone or within apps is created by copywriters to capture your interest and drive action.
  25. Packaging: The words you find on product packaging, including product names and descriptions, are carefully crafted by copywriters to make products appealing and informative.
  26. Messaging Strategies: Copywriters assist companies in planning and executing effective messaging strategies that convey the right information to the right audience at the right time. Content writer for advertising agencies.
  27. In-Store Displays: The messages and information you encounter in physical stores, on shelves, or near products are designed by copywriters to influence your purchasing decisions.
  28. Contests and Sweepstakes: Copywriters create clear and enticing rules and descriptions for contests and sweepstakes, ensuring that participants understand how to participate and what they can win.
  29. Loyalty Programs: They write about the rewards, benefits, and advantages of participating in loyalty programs, encouraging customers to remain loyal to a brand.
  30. Elevator Pitches: Copywriters craft brief and memorable descriptions of a business, product, or idea that can be delivered in a short time, making a strong impression.
  31. Infographics: They write the informative text that complements visuals in infographics, helping convey complex information in a visually appealing and understandable way.
  32. Direct Response: Copywriters create messages that compel you to take immediate action, such as making a purchase, signing up for a newsletter, or filling out a form. Content writer for advertising agency.
  33. Testimonials: They interview and gather testimonials from satisfied customers, transforming their experiences into compelling stories that showcase the positive impact of a product or service.
  34. Influencer Campaigns: Copywriters generate content for social media influencers to share with their followers, effectively promoting products or services to a wider audience.
  35. Brand Style Guides: They help maintain consistency in a brand’s voice, messaging, and visual elements across all marketing materials and communications, reinforcing brand identity.
  36. Events and Conferences: Copywriters develop content for event promotions and materials, ensuring that the messaging aligns with the brand’s identity and resonates with attendees. Content writing services for advertising agencies.
  37. Speeches: When someone delivers a speech, whether it’s a company executive or a public figure, the words often come from copywriters who aim to engage the audience and effectively convey key messages.
  38. Native Advertising: Copywriters seamlessly blend promotional content with informative or entertaining articles, making it less disruptive and more appealing to readers.
  39. Global Markets: They adapt and localize content for different countries and cultures, ensuring that messages are culturally sensitive and resonate effectively with diverse audiences.
  40. Annual Reports: Copywriters make annual reports, typically filled with financial and performance data, more accessible and engaging to shareholders and investors, highlighting achievements and future plans.

These various roles of copywriters highlight their versatility and importance in shaping the messages that influence consumer choices and perceptions in the advertising world.

How is a content writer different from a copywriter when writing for an advertising agency?

Difference between content writer and copywriter in the context of an advertising agency

Difference between content writer and copywriter in the context of an advertising agency

  • Persuasion vs. Informative Engagement: One focuses on persuading and selling, while the other aims to inform and engage.
  • Tone Distinction: The former adopts a promotional, sales-focused tone, whereas the latter maintains an educational, conversational style.
  • Length and Depth: The former creates succinct, impactful messaging, while the latter produces longer, in-depth content.
  • Content Types: The former specializes in crafting slogans, taglines, and headlines, while the latter writes articles, blogs, and whitepapers. Copywriter for advertising agency.
  • Campaigns vs. Evergreen: The former writes for short-term campaigns, while the latter creates evergreen, reusable content.
  • Creativity vs. Accuracy: One employs creativity, wordplay, and exaggeration, while the other values accuracy, facts, and research.
  • Conversion vs. Relationship: The former seeks to convert readers into buyers, while the latter focuses on building long-term relationships.
  • Guidelines and Freedom: The former adheres closely to client brand guidelines, while the latter enjoys more creative freedom.
  • Emotions vs. Information: One targets emotions, aspirations, and dreams, while the other concentrates on informing, educating, and helping. Content writer for advertising agency.
  • Hyperbole vs. Authority: One relies on hyperbole and humor, while the other maintains an authoritative, journalistic style.
  • Conciseness vs. Flexibility: The former crafts very concise copy, while the latter has the flexibility to write content of any length.
  • Specific Goals vs. Varied Objectives: One optimizes copy for specific goals and metrics, while the other may not always have specific objectives.
  • Brand Voice vs. Approachable Tone: One works on developing a strong, recognizable brand voice, while the other aims for an approachable, accessible tone. Copywriting services for advertising agency.
  • Imperatives vs. No Commands: The former frequently uses imperatives like “Buy now!”, while the latter avoids using direct commands.
  • Frameworks vs. Intuition: The former uses messaging frameworks like AIDA, while the latter organizes content intuitively.
  • Trends vs. Evergreen Content: One latches onto trends and buzzwords, while the other values evergreen, substantial content.
  • Collaboration Roles: The former collaborates with designers to optimize visuals, while the latter focuses primarily on writing.
  • Conversion Tracking: One tracks conversion rates closely, while the other may not have specific performance metrics. Content writing services for advertising agency.
  • Snippet Length: The former creates short snippets of copy, while the latter can produce content exceeding 1,000 words.
  • Call to Action vs. Value Delivery: One calls readers to action, while the other provides upfront value.
  • Emotional Appeals vs. Logical Reasoning: One uses emotional appeals, while the other relies on logic and reasoning.
  • Cliffhangers vs. Reader Satisfaction: One uses cliffhangers and suspense, while the other aims to satisfy reader needs.
  • Strategy Adherence vs. Topical Freedom: One follows client strategies closely, while the other enjoys more topical freedom.
  • Sales and Marketing Support vs. Audience Attraction: One supports sales and marketing goals, while the other aims to attract and retain an audience. Copywriter for advertising agency.
  • Brand Guidelines vs. Personal Style: One adheres to client brand guidelines, while the other brings their tone and style.
  • Complexity Simplification vs. In-Depth Coverage: One simplifies complex topics, while the other can cover topics in-depth.
  • Pace and Timeline: One operates in a high-pressure, fast-paced environment, while the other often has more flexible timelines.
  • Team Collaboration: The former works closely with marketing teams, while the latter collaborates with subject matter experts. Content writer for advertising agency.
  • Testing and Iteration vs. Single Version: One conducts split tests and iterates on copy, while the other usually publishes a single version.
  • Conversion Metrics vs. Engagement Metrics: One focuses on metrics like conversions, while the other tracks engagement, shares, and interactions.
  • Set Formats vs. Structural Flexibility: One adheres to set formats, while the other has more structure flexibility.
  • Mandated Language vs. Fresh Language: The former uses mandated slogans and jargon, while the latter avoids overused language.
  • Urgency Creation vs. Storytelling Anticipation: One creates a sense of urgency, while the other builds anticipation through storytelling.
  • Drama for Attention vs. Credibility Establishment: One grabs attention with drama, while the other establishes credibility through expertise.
  • Closing the Sale vs. Starting the Conversation: One’s goal is to close the sale, while the other’s aim is to open the conversation.
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Benefits of working with Credible Content for your content writing & copywriting needs

benefits-of-working-with-Credible-Content

Advertising agencies have to rely on the strength of the written word whether you are creating videos, graphics or text. Everything revolves around a well-written story.

Since different clients of an advertising agency may have different needs, it is often difficult to rely on a single content writer or copywriter that you have hired. This is where an outside service can help you.

At Credible Content we have a slew of talented writers who can provide you compelling content as and when required. Whether you are a big advertising agency or a small service, we can tailor our content writing and copywriting services according to your budget and needs.

Contact for more details

Are you an online advertising agency? Content writing and copywriting services especially for the web

web-copywriting

We provide our services mostly for the web. If your ad agency is providing Internet advertising and marketing services you will find an ideal partner in Credible Content.

We have vertical and horizontal experience in online marketing.

We have in-depth knowledge of SEO.

Our copywriting can turn casual visitors into regular customers and clients.

We can write copy for the main company pages or content for blog posts, email campaigns and SEO articles.

We can write landing page copies for your clients.

We can also write social media updates for Twitter, Facebook and LinkedIn.

Basically, when you need to communicate on the web, you can trust us (our content writers and copywriters).

Contact for more details

Content writing & copywriting services for individual ad agency clients

Copywriter and content writer for advertising agency

Copywriter and content writer for advertising agency

We live in the times of specialties. It is very difficult and expensive for an advertising agency to hire in-house content writers and copywriters for various needs. Every client is unique. Therefore, he or she requires a unique specialty in your content writer or copywriter.

If you work with an in-house team of content writers and copywriters, every time you worry about the requirements of the new project because you are never sure whether your existing content writers and copywriters will be able to do justice with a project or not.

But when you work with Credible Content you don’t need to worry about the expertise of your content writers and copywriters. This is because we have a large pool of content writers and copywriters at our disposal from all over the world.

This is a big reason why, when we are promoting our content writing and copywriting services (to advertising agencies and various other businesses) we don’t promote ourselves as “cheap content providers” because we cannot afford to be like that.

Since our writers come from all over the world including Europe, America, Australia and Asia, different writers may have different rates and sometimes since they charge regional rates, we have to charge our clients accordingly.

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Dependable and affordable content writing and copywriting services for advertising agencies

At Credible Content we understand that ongoing business partnerships depend on trustworthiness, reliability and affordability. Why would you work with us if it doesn’t make financial sense to you? Our content writing and copywriting services shouldn’t be more expensive than hiring an in-house team of content writers and copywriters for your advertising agency.

The good thing about working with an outside content writing and copywriting service is that you don’t have to pay to your writers all the time. When you work with in-house writers, you have to bear all their costs. They use your resources. You have to pay insurance. You have to worry about the legal fee in case some legal complication arises. You have to pay them a salary every month. They use your space and your infrastructure.

These are recurring costs that you have to incur whether your content writers and copywriters are writing for your clients or not.

If you partner with Credible Content on the other hand, you spend money only when you use our content writing and copywriting services. You pay just for the content and the copy and nothing else.

What about affordability? As a professional advertising agency we understand you will be needing content writers and copywriters on an ongoing basis.

As mentioned above, our writers hail from all over the world. Nonetheless, we try to make our content writing and copywriting services as affordable as possible without stretching our writers. You understand that every project needs to be financially viable for everybody involved. But we try to do our best to give you the best rates.

Contact for more details

Once you decide to partner with us, you will be able to provide the following content writing and copywriting services to your clients:

  • Main website content including homepage, services pages, products pages, company profile, FAQs, mission statement, vision and philosophy – basically, all the web pages that you find in the top navigation of a business website.
  • Content writing for business blogs.
  • Social media updates
  • Copywriting for landing pages
  • Copywriting for email marketing campaigns
  • Case studies and white papers
  • E-books
  • PowerPoint slides
  • SEO articles
  • Press releases
  • Regular official communications
  • Scripts for video campaigns
  • Story-based advertising scripts
  • News-based articles
  • Articles and blog posts on trending topics
  • Evergreen educational blog posts and articles
  • Thought leadership updates

Why it makes sense for your advertising agency to use our content writing and copywriting services

At Credible Content we aim to make using our content writing and copywriting services for you as profitable and easy as possible. The biggest benefits of working with us are

  • High quality content on an ongoing basis
  • Quick turnaround
  • A vast pool of qualified and experienced content writers and copywriters from all over the world
  • Reasonably fast response rate
  • Reasonable number of revisions
  • No contract (unless asked for)

Other features of our content writing and copywriting services that will be beneficial for your ad agency clients:

  • Increased conversion rate
  • SEO content for targeted keywords
  • 100% unique and original content
  • Conversational and engaging writing style
  • Web-friendly writing style and format
  • Convincing writing that instills a sense of confidence
  • Effective writing for every stage of your client’s sales funnel
  • Total nondisclosure of our partnership, if you prefer that

Still wondering how we can move forward?

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Optimized content explained, how to do it

optimized-content-explained

What is optimized content? In terms of SEO optimized content means content that is “suitable” for being ranked higher. Why I’m saying “suitable” is because, just because your content is optimized doesn’t mean it will rank higher because your search engine rankings depend on many other factors.

What is Optimized Content –Optimized content explained

Optimized content is well-written content that can get better search engine rankings for the website and also improve conversion rate. Optimized content must strike a balance between using your keywords in the search terms people use, and the quality and relevance of your content. If you ask your content writer what is optimized content he or she should be convincingly able to tell you that SEO has no meaning without a higher conversion rate and no matter how good-quality your content is, unless it can draw targeted traffic from search engines, it can’t benefit you much.

When you are writing (or your content writer) content for your website you are primarily writing it for two reasons:

  1. To improve your conversion rate;
  2. To improve your search engine rankings

Suggested reading: How to strike a balance between SEO and quality content writing.

For an average search engine optimization expert only the second point matters – improve your search engine rankings for your chosen keywords and other search terms.

For a trained content writer or a copywriter, both the points matter. It doesn’t make sense to improve your search engine rankings if people, despite coming to your website, don’t do business with you.

So, your copy does business for you. When they come to your website, they read the information that you have published over there and then they make up their minds whether to leave your website or do business with you.

A trained copywriter knows the importance of conversion-driven content on your website. A trained content writer knows the importance of conversion-driven content as well as search engine optimized content.

This, is what optimized content is.

Optimized content means content that is search engine optimized as well as has good conversion rate.

What steps I take to write optimized content for your website

steps-for-writing-optimized-content

As I have mentioned above, as a content writer and as a copywriter I know the importance of both conversion rate as well as search engine optimization. In fact, I won’t even touch search engine optimization unless I’m sure your content is going to convert. So, here are a few steps I take when writing content for your website:

  1. Get a total grasp of your business: It is very important to understand what is optimized content in the context of your business. Every business is unique. Unless I totally understand what you offer and what difference your offer can make to people’s lives it won’t be possible for me to write engaging content that converts. So, I spend a considerable amount of time trying to understand your business and how people benefit from it.
  2. Prepare a list of keywords and search terms people may use: The search terms and keywords that people may use in order to find your business might be totally different from what you think people must be using. Again, unless I understand what is optimized content appropriate for your business, I cannot really understand what keywords and search terms people may be using to find your business on search engines. We have the think from the perspective of your customers. Personally, I believe that even the keyword tools available on the Internet to find the right keywords aren’t well-equipped. One needs to use his or her logic to prepare the list of keywords and search terms. Suggested reading: How I select and organize keywords for writing optimized content.
  3. Create an optimized title with a keyword-phrase: An optimized title with your primary keyword-phrase is very important. Remember that it’s your title that people see as a hyperlink in search engine results. People click on those links more where they see the keywords that they have just used as hyperlinks. An optimized title also affects your search engine rankings. Creating a compelling title with the help of your keyword and search term is a very important part of writing optimized content.
  4. Start writing content: When I start writing content for your website, as mentioned above, my first priority is to write engaging content – content with high conversion rate. Even when I work with other content writers, I train them in such a manner that before bothering with what is optimized content in the conventional sense, they simply focus on creating high-quality, well-written content. Your first priority is to get more business and this is what is to be achieved through effective, high quality content.
  5. Incorporate keywords: Now I have gotten enough practice to incorporate keywords even when I’m preparing the first draft but if that is not the case, after I have created the first draft, I incorporate the keywords. When including your keywords, I make sure that I don’t use them unnecessarily. Randomly stuffing your keywords doesn’t give you optimized content, it gives you spammy content that gets you penalized by different search engines. They should appear naturally. If they need to be repeated I also use their alternatives so that your content is not over-optimized.
  6. Follow an optimized content structure: When you are writing optimized content make sure that your keyword-phrase appears within the first couple of sentences. Then, at least once keyword-phrase should appear within the <h1> and <h2> tags. I also use a few of your main keywords as anchor text while linking to other content on your website or blog. The entire idea is to use an optimized content strategy to give the search engine crawlers and algorithms a fair idea of what your webpage or blog post is talking about.

These are the standard steps I follow when writing optimized content for your website or blog. There might be scores of other things that I keep in mind while trying to figure out what is optimized content according to your business needs, but they are spontaneous. Although, I follow a plan, once I have started writing, I prefer to let things roll on their own as long as I stick to the main topic and make sure the tone and the texture of my writing is engaging and trustworthy.

What is optimized content – explained in the real world sense

This is something that I have explained on my website and on my blog multiple times: your content is automatically optimized if you stick to giving appropriate information to your customers. What is optimized content after all? Content that gives solutions to people’s problems and also makes it easy for search engine crawlers to make sense of what you’re trying to communicate.

All your customers have questions before they want to make a purchase. In order to write optimized content that gets higher rankings in search engines and enjoys a higher conversion rate, you need to empathize with your customers.

The best way to empathize with your customers is to create the ideal personas of people you are trying to target. Typically, what sort of person would like to do business with you. If you provide a service, who would need it? What would be that person’s background? The following questions may help you create a persona of your ideal customer in order to write optimized content:

  1. What is his/her age?
  2. Is he/she married or single?
  3. How much does he/she earn?
  4. How many kids, if any does he/she have?
  5. What is his/her educational background?
  6. Where does he/she live?
  7. What sort of work he/she does?

This way you can create a long list of questions to help you create the ideal persona for your content writing project.

You can formulate questions according to your specific need. For example, if you sell a food item, you would probably need to create questions regarding food habits of the person and maybe his or her lifestyle and such.

After creating the persona you need to know what are his or her troubles and how your business solves those troubles. Start talking about problems and solutions, questions and answers, issues and resolutions. When you start talking about the concerns of your target customers, you will write optimized content without much effort.

 

Content writer required

Content writing & Copywriting services for email marketing, email newsletters

need-content-for-email-marketing-campaign

It’s not that you require content writing services just for your webpages and blog posts; you also require them for successfully running your email marketing campaigns.

Table of contents:

  1. Why you need copywriting services for email marketing?
  2. What role does well-written content play in the success of your email marketing campaign?
  3. How can my copywriting services help you improve email marketing conversion rate?
  4. How can content writing services from Credible Content help you carry out successful email marketing campaigns?
  5. What does a professionally-written email newsletter accomplish?
  6. Why you need professional copywriting services were successful email marketing campaigns?
  7. How my email copywriting services can help you carry out successful email marketing campaigns.
  8. The reason why you should hire a professional copywriter for email marketing.
  9. The email copywriting process that I follow.
  10. Email marketing has the highest ROI per dollar spent on various marketing tactics.
  11. Why is it important to make the right impact through your email copy?
  12. An email marketing copywriter who first understands your audience and then writes the copy.
  13. As an experienced copywriter how can I help you improve your email marketing conversion rate?
  14. Some interesting email marketing facts.
  15. Professional copywriting: the key to effective email marketing.
  16. The benefits of professional copywriting services for email marketing campaigns.
  17. 20 reasons you should hire me as your professional content writer to manage your email marketing campaigns.
  18. Looking to boost your email marketing campaigns through collaborating with a professional copywriting service?
  19. What makes me an effective copywriter for your email marketing campaigns?

Search terms:

  • Copywriting services for email marketing
  • Content writing services for email marketing
  • Copywriter for email marketing
  • Content writer for email marketing

Running email marketing campaign requires an experienced copywriter.

Below I will explain why you need a copywriter more than a content writer for high-conversion email marketing.

Regularly publishing email newsletters is a great way of keeping in touch with your perspective and current customers and clients.

Please don’t get swayed by the length of the web page.

Over the years I had created multiple pages on more or less the same topics.

This web page sways between copywriter for email marketing and content writer for email marketing so that it’s easier for you to find this page no matter what phrase you use. Content writer for email marketing is another phrase.

I have removed the additional links from Google and for the time being, have moved all the content to this web page.

Gradually I will be trimming the content.

Simply click on one of the contact buttons if you want to contact me for your email marketing copywriting needs.

Email marketing and newsletter content writing and copywriting services from Credible Content can help you

  • Create compelling email campaigns
  • Improve your email open rate
  • Improve your click through rate
  • Improve response rate
  • Engage your audience on an ongoing basis

Why you need copywriting services for email marketing?

Contact for more details
Copywriter for email marketing

Copywriter for email marketing

Email marketing is of two types:

  • Regular email newsletter updates that can be written by a content writer.
  • Email marketing campaigns that need to be written by a copywriter.

You need an experienced copywriter for your email marketing campaigns because these campaigns need to convert.

These campaigns have a CTA – call-to-action.

It’s one thing to “inform” and “educate” people.

It’s entirely a different thing to ask people to do something.

Especially when you ask them to pay you money (buying something from you).

A copywriter knows how to have a friendly conversation that is convincing and persuasive.

Copywriting for your email marketing campaign involves writing in a manner that prompts people to take an action.

The problem with telling people to do something is, the moment you tell them something to do, they build a resistance, even if they’re not spending money.

Hence, copywriting uses different psychological triggers to prompt people into taking an action.

This is something a content writer is not trained to do.

Therefore, whenever you need to carry out a successful email marketing campaign, you need to work with a copywriter and not a content writer.

You need a copywriter for an email marketing campaign

You need a copywriter for an email marketing campaign

 

Contact for more details

What role does well-written content play in the success of your email marketing? Copywriting services for email marketing

content-writing-services-for-email-newsletters

What exactly do you want to achieve when you broadcast your email marketing campaign?

What do you want your email recipients to do when they receive and open your email newsletter? Content writing services for email marketing.

There must be some objective.

You want to draw people to your website?

You want to send them your latest offers?

You want to raise awareness about your products or services?

You want to keep in touch with them regularly?

You want to engage them so that they remember you?

You want them to buy from you?

You want them to hire you? The point is, you want them to do something.

Well-written content can help you communicate convincingly.

A copywriter can help you sell more with your email campaigns, and a content writer can help you keep your readers engaged. Content writer for email marketing.

A professionally prepared email marketing campaign gets the attention of your recipients.

Call-to-action statements strategically placed within the copy of your email prompts them to act accordingly.

While writing content for your email newsletters one needs to take care of the following fundamentals:

  • The email content must be error-free – no grammar or spelling mistakes. Content writer for email marketing.
  • The sentences in your email newsletter must be crisp and well-written so that they can be easily understood.
  • The writing should be in such a manner that it sounds personal but not too personal.
  • The content must address to the individual rather than a group of people.
  • The writing should be done keeping a chosen persona in mind.
  • A delicate balance between the main copy and call-to-action statements must be maintained. Content writing services for email marketing.
  • The subject line of your email newsletter must be convincing enough to prompt people to open your message.
Contact for more details

How can my copywriting services help you improve email marketing conversion rate? Copywriter for email marketing

How do I help you optimize your email marketing campaign as a copywriter

How do I help you optimize your email marketing campaign as a copywriter

Copywriting for email marketing is all about understanding through what problems your recipients are going and then ensuring them a solution in a simple and convincing language.

Why would you hire me as your copywriter?

You want better conversion rate for your email campaigns.

You want to create a lead magnet (generate more leads).

You want to increase your email open rate.

You want more people to respond to your CTA (call-to-action).

As an email marketing copywriter, how do I achieve that for you?

To write a successful email marketing campaign, it is very important to understand your audience.

At what stage of buyer journey are they?

What are their biggest problems and how do you offer a solution?

Why is your solution so compelling that they must respond?

What is the biggest benefit of using your product or service?

What are they going to gain when they purchase your product or service?

This is how I will help you carry out effective email marketing campaign when you hire me as a copywriter:

  • Crafty a subject line that makes people open your email.
  • Hook people with a headline that immediately captures their imagination. Copywriting services for email marketing.
  • Write short, crisp sentences for a fluid reading experience.
  • Write in a conversational style.
  • Write in a language preferred by your recipients.
  • Use lots of action words. Email marketing copywriter.
  • Create meaningful CTAs.
  • Use psychological triggers to incite emotional reaction.

How can content writing services from Credible Content help you carry out successful email marketing campaigns

successful-email-marketing-and-email-newsletters

Aside from following all the above-mentioned fundamentals we can provide you writing with a natural flair for invoking the right response. Content writer for email marketing. Even after Google has incorporated different tabs that allow people to send marketing messages directly to a folder that is never checked, the open rate of email newsletters prepared by our content writers is around 5-6% which is considered a good response rate. Email marketing copywriter.

How do we achieve that?

More than the marketing message we focus on the problem and its solution. Content writing services for email marketing.

What makes you open an email when it is not from someone you know? Email marketing content writer.

You open emails from strangers, no?

You do, right? You do open emails from companies, businesses, organizations and individuals that seem interesting.

Of course it’s not the name? Then what is it?

It’s the subject of the email. The subject of the email grabs your attention and then you open that email. There is something irresistible in the subject line.

This is where our content writing begins. Our content writers first focus on your subject line.

convincing content for email newsletters

What is the most compelling reason you want to give your recipients to open your message?

What are you offering?

What are you offering that they cannot resist?

This is where content writing for your email marketing campaign and email newsletters begins.

Then it is the headline of your email newsletter. Your headline must definitely be related to the subject line otherwise there is an instant disconnect and people move to another message. The headline of your email marketing campaign or newsletter must be a continuation of your subject line. Content writing services for email marketing.

The headline should reaffirm the subject line. Once the headline has reaffirmed the subject line, there can be a call-to-action link or button.

The remaining content writing of your email newsletter revolves around putting across your message convincingly, in a well-written manner. It should be conversational. The recipient should get a feeling as if he or she has received the message from someone he or she knows. Your message needs to empathise with the problems of the recipient. Copywriting services for email marketing.

What does a professionally-written email newsletter accomplish?

professionally written email newsletter

I will give you my own example as a professional content writer (sometimes this is how I get new assignments).

Suppose you have a small business website and it isn’t performing well. Someone has told you that it’s your content. It’s not very convincing, you have been told. It is not well-written. It does not engage. It does not motivate people. It is written in very drab manner. Content writer for email marketing.

There might not be spelling or grammar mistakes, but there is no feeling in the way your content is written. It is harming your conversion rate and it doesn’t even get you good search engine rankings.

Or, maybe it gets you good search engine rankings but the traffic that is brought to your website doesn’t convert much because the writing is not very convincing, or it is not very clear. Content writing services for email marketing.

You need a professional content writer who can create a crisp copy for you. You are losing business. You’re really worried. You have tried to search on the Internet but you haven’t yet come across a content writing service that can really help you.

Then suddenly, while you’re going through your inbox, you read the subject line: Desperately looking for an experienced content writer?

Maybe it’s not a very convincing subject line. But the expression “experienced content writer” at least makes you click the message and open it.

If you have opened the message, you are almost half-convinced that I can do the job for you. After all, I made you open my message with my subject line.

Then I have the following copy in my email:

Dear so-and-so.

I totally understand that you’re worried that your website is not doing much business.

You have been told that it has got to do with the content you have right now on your website. It is simply not performing. You need some power-packed writing that can turn around your business. I know that your business depends on the content on your website.

I don’t claim to turn the world upside down for you, but I can certainly help you move in the right direction and then turn around your business with my professional content writing services.

I have the experience.

I have the skills.

Nonetheless, I will spend ample amount of time first understanding your business and then, what matters the most to your core audience.

Then I will start writing for you.

I won’t just be writing for you, I will be writing for you content that will perform, that will give you results, that will convince your visitors into doing business with you. Are you interested?

Do reply to this email if you want to take this matter further. No obligation. If you like what I have to offer, good, we will work together. If you don’t, we will go our separate ways.

Thank you for reading my message so far. Whether you reply or not, I wish you all the success that you deserve.

Take care.

Amrit

Don’t go by the tone of the email newsletter, because this is what I would write to my prospective clients and it might be totally different from what you may like to write. Copywriting services for email marketing.

The image shows some email marketing icons

Copywriting services for email marketing

Want to use the immense power of email marketing to connect directly to your customers and clients? You need a copywriter.

Do you want to nurture, engage and convert leads on an ongoing basis?

Do you understand the importance of imprinting your brand in the minds of your prospective customers and clients so that when they need your product or service, they remember you rather than your competitor? Content writing services for email marketing.

Then you need effective copywriting services to deliver your messages convincingly, clearly, and compellingly. You need an experienced copywriter who can help you communicate your message but at the same time understand your customers’ and clients’ point of view.

Click to know more about my blog writing services

Highlight benefits, not features

Customers and clients, as you must already know, want their problems solved. Solving the problems is the benefit of buying your product or service. No matter how many features you offer, unless your prospective customers and clients benefit from them, they’re never going to be interested in them. Content writer for email marketing.

Hence, at the outset, as your email copywriter, I focus on highlighting your benefits rather than simply describing features.

Efficient email copywriting makes your recipients open your email messages

I know, unless they open your message, you must be thinking, how does the magic of my copywriting work?

Subject line. 50% of your work is done by the subject line. If your subject line doesn’t work, your email marketing doesn’t work. Email marketing content writer.

Therefore, I spend lots of time coming up with the right subject line when copywriting for you to maximize your email open rate. Content writing services for email marketing.

Despite an onslaught of social media and social networking platforms, email marketing still rules the roost when it comes to engaging your existing and prospective customers and clients.

Email marketing gives you 3800% ROI

Email marketing generates $38 for every $1 spent on it, that’s a 3800% ROI. This Hubspot blog post on email marketing statistics says that there are 5.6 billion active email accounts in 2019. Copywriting services for email marketing.

Although there is no dispute about the effectiveness of email marketing, the success of every campaign depends on copywriting – the message contained within your individual campaign.

This is where my copywriting services can help you.

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Why you need professional copywriting services for successful email marketing campaigns? Why you need a copywriter?

The image shows a professional copywriter

I will be frank.

The biggest strength of email marketing is also one of its biggest weaknesses – it is very affordable, and since it is affordable, people are not serious about using it.

Just because it is easily available, people use it without planning and without proper copywriting and then when it doesn’t work, they blame the medium itself. Content writer for email marketing.

As an experienced copywriter, I understand the importance of your email marketing campaign and I know how critical it is for the success of your business. In order to understand why you need a copywriter for your email marketing, you need to understand its seriousness.

What is an email marketing campaign?

It is a message that you send out to people to convince them to spend money on your business, right?

How many times have you yourself clicked a link in a promotional email to buy something? Especially from businesses that are not well-known brands like Amazon, Walmart or Google? Content writing services for email marketing.

If you have, do you remember what prompted you to first click the link, go to the website and then make the purchase?

Something you could relate to.

Something that provided you a solution you desperately needed.

No matter what was the reason, there was something that moved you into taking an action and on top of that, an action that made you spend money.

This is a big thing.

One of the hardest things in the world is to make people spend money on your business.

More so when they themselves are not visiting your website and you are sending them an email message to buy from you.

One of the hardest, because you want them to stop doing whatever they are doing and do business with you.

You must be really convincing.

Click to know more about my blog writing services

This is where professional copywriting helps you.

For your email campaign to succeed, you need

  • Strong calls to action
  • Perfectly clear communication of the benefits of doing business with you.
  • Magnetic and captivating headlines with very clear messaging.
  • Engaging and informative bullet points.

And of course, smooth talking that instills confidence, trust and dependability.

How my email copywriting services can help you carry out successful email marketing campaigns

  • If you have low key will open rate, my copywriting can help you improve your open rate.
  • If your emails have low click through rate (CTR), I can help you improve your CTR.

Through my copywriting services I will improve the performance of your email marketing campaigns because before writing, I will thoroughly understand what exactly is the purpose of sending emails to your recipients. This is very important. Every email campaign has a clear-cut objective and if your copy deviates from the objective, your conversion rate gets adversely affected.

When I’m copywriting for you, the overall structure of my writing will be:

  • Thoroughly understand the benefits of buying your product or service (so that I can communicate convincingly to your customers and clients). Content writing services for email marketing.
  • Determine the most effective call-to-action words.
  • Come up with a convincing and powerful subject line that catches people’s attention and motivates them to open your message.
  • Write the email message in a very clear, direct language. I will be asking questions at appropriate stages and then provide answers. I will use the “Why”, “What”, “Where”, “Whom” strategically to keep the reader is hooked to your message and then prompt them to take the appropriate action (call-to-action). Copywriting services for email marketing.

When you hire me as your copywriter, I will thoroughly understand your business and your audience. It is very important to know in what state of mind your recipients are when they open your message or even when the message appears in their inbox.

Copywriting is less about your business and more about the benefits that your business delivers to your prospective customers and clients.

As an experienced copywriter, I prefer to advocate the interests of your customers and clients rather than your business.

I don’t believe in tricking people into doing business with you.

They should completely understand why they need you and what they’re getting into and how their life is going to improve once they have decided to pay you for your product or service. Content writer for email marketing.

I know when to create a sense of urgency.

I know when to hold back my horses.

I know when to spill the beans and then when to keep secrets close to my chest and leave them hanging to make them crave for more information.

I know when to ask questions and when to provide answers.

I know when to use headlines, when to use short sentences and when to use longer expressions, and then when to express information concisely using bullet points.

I’m a passionate writer. This passion drips through my words.

I’m not out there to impress your customers and clients.

No, I’m not being paid for that.

I’m being paid to generate more leads for you, to get more business for you.

Professional copywriting is like flying a kite.

Not the sort of kite flying when you run around on a windy evening.

I’m talking about kite flying when you know when to let the string lose, when to pull fast and when to tug gently. Content writing services for email marketing.

If you can perform all these actions just at the right moment, you see your kite rising high up in the skies.

The reasons why you should hire a professional copywriter for email marketing – content writer for email marketing

A professional copywriter writes for a living. It’s not a side job. It is not an occasional undertaking. A copywriter makes his or her living out of such writing. He or she has done it for maybe hundreds of clients having different requirements.

Sure, you can write. But can you convince? Do you have the ability to write from the perspective of your customers and clients? Do you know how to focus on benefits and not features?

Do you know exactly when to use call-to-action words? Do you know when to pause and when to flow? Listed below are a few reasons why you need to hire a copywriter for your email marketing campaigns.

  • You need a passionate, but an unbiased voice.
  • You want to make sure that the writing is impeccable, professional and compelling.
  • You know how important a sales pitch is but you are not comfortable writing promotional copy yourself.
  • Copywriting for an email campaign is not a five minute job. It may take 2-3 hours and even more for a small campaign because, seriously, your business depends on it, doesn’t it? Copywriting services for email marketing.
  • A professional copywriter knows how to target emotions without overdoing.
  • A professional writer knows when to use facts and figures and when to use fluff, and when to avoid both.

You get the complete package, the whole thing, when you hire a copywriter for your email marketing campaigns.

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The email copywriting process that I follow

Don’t contact me if you want to use email marketing just because it doesn’t cost you much.

Contact me if you want to use my professional copywriting services because you understand the potential of email marketing and you realize that it can take your business to new heights.

Understand the power of email marketing, and you understand the value of copywriting.

The point is, the content of your email must understand the problem the recipient is going through and offer a solution there and then. Herein lies the success of your email marketing campaign and successive email newsletters. Content writer for email marketing. Empathise with your customers and win their trust. Do you feel this is something we can help you with? Then don’t hesitate. Contact today.

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Copywriting services for email marketing | copywriter for email marketing

Copywriting services for email marketing

Looking for a professional copywriter to improve the success rate of your email marketing campaigns?

Need an even copywriter who will increase your open rate and click-through rates when you send out your email messages?

I’m an email marketing content writer who can considerably improve the success rate of your email messages.

Provided you understand the importance of your individual email marketing campaigns, you know how critical your copy is.

Email is everywhere, right? Maybe it is the first thing you check every morning. Every aspect of your personal and business life these days is controlled by either a single email or a couple of emails. Content writer for email marketing.

Despite the fact that email marketing gets a bad rep due to spamming, here are a few reasons why you should closely work with a copywriter and take email marketing more seriously:

Email marketing has the highest ROI per dollar spent on various marketing tactics

$40 per dollar spent, to be precise. This means, you can make $40 per dollar that you spend on your email marketing effort. Look at the chart below for a full comparison –

Email marketing has the maximum ROI

Email marketing has the maximum ROI

The reason is that email marketing is very easy. Most of the services that help you carry out your email marketing campaigns have very friendly packages that are affordable to even small businesses. Copywriting services for email marketing. In fact, email is so low cost, you yourself must have noticed that services like Gmail, Hotmail and Yahoo provide free email services.

Of course, this ROI of $40 per $1 spent depends on the quality of the emails that you spend and this is where it is very important that you work with a professional copywriting service or a professional copywriter.

Reach more mobile users

More than 50% users check their email on mobile

More than 50% users check their email on mobile

More than 50% emails are checked on mobile phones these days. Most of the millennials check their emails on mobile phones. Mobile users check their emails three times more than desktop users. Content writer for email marketing.

Conversion rate through emails read on mobile phones is higher simply because it is easier to make a purchase using a mobile app after clicking a link in an email. Most of the mobile apps facilitate one-click purchases. Also, mobile users are more open to words making digital payments and buying on the spot.

Why is it important to make the right impact through your email copy?

Mobile phones come with their own set of distractions

Mobile phones come with their own set of distractions

Although an increasing number of people are checking their emails on their mobile phones, the mobile phones come with their own pitfalls. Distractions.

An average mobile phone user does practically everything on his or her mobile phone including listening to music, viewing videos, clicking photos, working on their next novels, posting social media  updates and going through their timelines on different social networking platforms. Aside from checking emails.

Although checking their emails might be the most important task they need to perform on their mobile phones (except for receiving and making calls), there are a plethora of activities they keep on performing. This is why it is very important that you are able to grab their attention through your email copy as soon as possible. For this, you need a trained copywriter.

What does it take to create a successful email campaign copy?

  • Do you understand what your recipients expect to see when they click your message in their inbox? Copywriting services for email marketing.
  • Can you capture their attention in the very beginning?
  • Can your copy keep them reading without distracting them, confusing them or worse, boring them?
  • Is your writing convincing enough?
  • Is your writing professional as well as personal?

Copywriting for email marketing is all about convincing your readers into

  1. Reading the whole copy, till the end.
  2. Clicking your call-to-action link or button.

According to an IBM study, 60% of your email recipients use their mobile phones to check email.

You know how easy it is to get distracted on a mobile phone.

There’s a great chance that your recipient is already distracted.

Maybe she’s in a meeting.

Maybe she’s traveling in a train.

Maybe she’s standing at the Starbucks in a queue.

She’s constantly getting notifications from Instagram, Facebook or Twitter.

Amidst all these distractions you need to keep her hooked to what you are saying.

Even if she’s not using her phone but checking her email on her PC or laptop, there too are countless distractions.

Not just distractions, even a small phrase or word in your copy may put her off and she may move onto the next message in her inbox.

There goes your campaign out the window.

An email marketing copywriter who first understands your audience and then writes the copy

Understanding your audience before writing the copy of your emails

Understanding your audience before writing the copy of your emails

As a professional copywriter I will keep all these aspects and eventualities in mind when writing the copy of your email marketing campaign. Content writing services for email marketing.

I don’t indulge in hyperbole so I won’t say I will weave magic with my words and mesmerize your email readers (although they’ll be hooked).

I use a logical sequence when writing the copy:

  • Understand the needs and desires of your audience.
  • Based on these needs and desires, write a compelling headline that hits the bullseye. Content writer for email marketing.
  • Use powerful but simple language to inspire and motivate your recipients.
  • Focus on the important and discard the useless.

As an experienced copywriter how can I help you improve your email marketing conversion rate?

Now I’m going to expand upon the points that I have briefly discussed above.

Before I start writing copy for your email marketing campaign, I will fully understand what is the most pressing concern of your email campaign recipients?

Every email has an agenda and you should never use multiple messages in a single email.

For example, if you provide cloud migration services and you also provide virus protection services, don’t mix them up – it confuses your readers. Content writer for email marketing.

People who open your email message, for example if the subject says that you provide cloud migration services, are worried about how to migrate from one cloud service to another.

If you try to sell them every possible IT service that you provide, they will simply close your message and move on.

Hence, for individual email messages, I will focus on a single thing.

Your email subject is very important, and therefore I create multiple subject lines.

Remember it is the subject that prompts people in the first place to open your email.

It needs to be powerful in the sense that it must offer exactly what your recipients need.

For example, if I send out a campaign to promote my email marketing copywriting services, by reading the subject line people should be able to know what the message is about and what they are going to gain if they open it and read it.

Then, every email body must open with an attention-grabbing headline.

You must have read multiple times that headlines sell newspapers.

Headlines also make people read your email messages.

A headline is the first thing people read.

If your headline isn’t impressive, they’re immediately going to move onto the next email message.

I write crisp sentences that are to the point, but also conversational.

Reading an email can be a difficult task if you use very long sentences and very big paragraphs.

Especially when people are reading your email on their mobile phones.

Short, to the point sentences.

Every new idea in a new sentence.

I get rid of every unnecessary word unless it contributes to the narrative of my message.

I strategically use call-to-action links and buttons.

People either want to read further, or they immediately want to check out your website.

There are some sentences, some prompts, that make them click a link.

You must know exactly when they are going to want to click your link and then put your link there.

End with a powerful statement.

It is the last sentence that makes the most powerful impact.

After reading the last sentence your recipient is either totally unmoved or she is charged up enough to click the call-to-action link.

Professional copywriting services for email marketing

Professional copywriting services for email marketing

Why do you need a professional copywriter for email marketing? You need to maximize the impact of your email marketing campaigns with a professional copywriter by your side. Content writing services for email marketing.

An email copywriter uses persuasive language and captivating content that compels action.

He or she can help you craft compelling subject lines that command attention that can drive open rates to new heights.

For the success of your email marketing campaigns, you also need to engage your audience with irresistible copy that evokes emotions, ignites curiosity, and sparks desire.

By leveraging the expertise of professional copywriting services, you can create persuasive call-to-action statements that drive conversions and boost your bottom line.

As a professional copywriter, I will infuse your emails with persuasive power. My language will captivate your readers and leave a lasting impression on them. Email marketing content writer.

I can help you elevate your email marketing game and transform your campaigns to achieve higher engagement, increase click through rates and consolidate customer loyalty.

Some interesting email marketing facts

  • Email marketing revenue is estimated to reach $ 11 billion by the end of 2023.
  • There are 4 billion daily email users worldwide in the figure is expected to reach 4.6 billion by 2025. Email marketing copywriter.
  • According to a Salesforce survey, 69% of consumers prefer to receive promotional emails from the brands they trust.
  • 91% consumers open emails from companies they have purchased before.
  • The average email open rate is 19.7%.
  • 73% of millennials prefer email over other combination options.
  • The Direct Marketing Association claims that even marketers make $ 44 for every $ 1 they spend on email marketing.
  • 64% of small businesses use email marketing to reach customers. Content writer for email marketing.
  • 37% of brands are planning to increase their email marketing budget and just 1.3% are making cuts.
  • 59% of consumers agree that marketing emails have influenced their purchase decisions.

What do these stats tell you?

They tell you that the success rate in email marketing is great. That almost every successful business uses email marketing. The competition is tough. You need to strategize to run a successful email marketing campaign. For that, you need professional copywriting services.

Professional Copywriting: The Key to Effective Email Marketing

Professional copywriting is key to effective email marketing

Professional copywriting is key to effective email marketing.

In the dynamic landscape of digital marketing, email marketing remains a powerful tool for businesses to connect with their audience, nurture leads, and drive conversions.

However, to truly unlock the potential of email marketing, harnessing the expertise of a professional copywriter is essential.

A professional copywriter possesses the skills and knowledge to create engaging, persuasive, and impactful content that resonates with recipients, drives open rates, and maximizes conversions. Here are a few reasons why professional copywriting is indispensable for successful email marketing campaigns. Content writer for email marketing.

Captivating Subject Lines that Demand Attention

Subject lines are the gateway to your emails.

A professional copywriter knows how to craft subject lines that grab attention, generate curiosity, and entice recipients to open your email.

By incorporating action words, power words, and carefully selected keywords, a professional copywriter ensures your subject lines are compelling and optimized for both “professional copywriting” and “email marketing” purposes. Content writing services for email marketing.

Compelling Email Openers that Hook Readers

Once recipients open your email, the first few lines are critical in captivating their attention and compelling them to continue reading.

A professional copywriter excels in creating compelling email openers that immediately engage readers, pique their interest, and encourage them to dive deeper into your email content.

Persuasive Call-to-Action Statements that Drive Conversions

A call-to-action (CTA) is the linchpin of any successful email marketing campaign. Copywriting services for email marketing.

It directs recipients to take the desired action, whether it’s making a purchase, signing up for a newsletter, or downloading a resource.

A professional copywriter understands the power of persuasive language and action-oriented words to craft CTAs that inspire recipients to click, subscribe, buy, or engage in any other desired action.

Tailored Content for Targeted Audiences

Segmentation is a vital aspect of effective email marketing. 78% marketers use segmentation email marketing.

Different segments of your audience have distinct needs, preferences, and pain points.

A professional copywriter understands the importance of tailoring email content to specific segments, ensuring that your messages resonate with each audience group.

This targeted approach increases engagement, click-through rates, and conversions.

Emotional Appeal that Establishes a Connection

Emotions play a significant role in influencing consumer behavior.

A professional copywriter knows how to tap into the emotions of your audience, crafting email content that resonates on an emotional level. This makes your email marketing more result-oriented. Content writer for email marketing.

By using power words, evoking desire, and addressing pain points, a professional copywriter establishes a genuine connection, making your emails more relatable and persuasive.

Compelling Storytelling that Engages Readers

Storytelling is a powerful technique that captivates readers, holds their attention, and drives them to take action.

Copywriting enhances your storytelling prowess to weave compelling narratives within your emails.

By crafting stories that connect with your audience’s experiences, desires, and aspirations, a professional copywriter makes your emails more memorable and impactful.

Concise and Engaging Content that Holds Interest

In today’s fast-paced digital world, attention spans are short.

Professional copywriting gives your email marketing campaigns concise and engaging content that gets straight to the point.

By using short sentences, active voice, and action words, a professional copywriter holds readers’ interest and ensures your email content is easily digestible and impactful. Copywriting services for email marketing.

Consistent Brand Voice and Messaging

Maintaining a consistent brand voice and messaging is crucial for building brand recognition and fostering trust with your audience.

A professional copywriter comprehends the nuances of your brand identity and can skillfully incorporate your brand’s tone, style, and messaging into your email content throughout your email marketing campaign.

This consistency strengthens your brand image and ensures a cohesive customer experience across all touchpoints.

Optimization for Search Engines and Deliverability

A professional copywriter is well-versed in optimizing email content for search engines and maximizing deliverability. Content writer for email marketing.

By incorporating relevant keywords, crafting compelling preheader text, and adhering to best practices, a professional copywriter improves the chances of your emails reaching the inbox and being discovered by your audience.

Strategic Timing and Frequency

Timing and frequency are critical factors in email marketing success.

A professional copywriter understands the importance of strategic timing, ensuring your emails are sent at the most opportune moments to maximize open rates and engagement.

They also possess the expertise to strike the right balance in email frequency, avoiding over-saturation while maintaining regular communication that keeps your brand top of mind.

A/B Testing for Optimization

This isn’t necessarily a part of copywriting for your email marketing campaigns, but your copywriter may have to write multiple versions of the same campaign to find out which version works the best.

Testing and optimizing email campaigns are key to maximizing their effectiveness.

A professional copywriter can conduct A/B tests on various elements of your emails, such as subject lines, CTAs, content placement, and design, to identify the most impactful variations. Copywriter for email marketing.

By analyzing the results and making data-driven decisions, a professional copywriter enhances the performance of your email campaigns.

Compliance with Legal and Ethical Guidelines

Email marketing is subject to legal and ethical guidelines, such as GDPR and CAN-SPAM regulations.

A professional copywriter is well-versed in these guidelines, ensuring your email content complies with relevant laws and best practices.

This ensures your emails are delivered ethically, minimizing the risk of legal complications and building trust with your audience.

Continuous Adaptation to Industry Trends

The digital marketing landscape is ever-evolving, with new trends and best practices emerging regularly. Content writing services for email marketing.

A professional copywriter stays up to date with industry trends, keeping your email content fresh, relevant, and aligned with the latest strategies. Their expertise allows you to leverage new opportunities and stay ahead of the competition.

Time and Resource Efficiency

Running a successful email marketing campaign requires time, effort, and expertise.

Engaging a professional copywriter allows you to focus on your core business activities while leaving the intricacies of content creation, optimization, and campaign management to an expert.

This saves you time and resources while ensuring your email marketing efforts yield maximum results.

The Benefits of Professional Copywriting Services for Email Marketing Campaigns

Benefits of Professional Copywriting Services for Email Marketing Campaigns

Benefits of Professional Copywriting Services for Email Marketing Campaigns.

Crafting compelling and effective email content that converts can be a daunting task. This is where professional copywriting services come in. Working with professional copywriters who specialize in email marketing campaigns can bring a multitude of benefits to your business. Copywriting services for email marketing.

Let’s explore some key advantages of partnering with professional copywriting services to manage your email marketing campaigns.

Expertise in Crafting Persuasive Email Content

Professional copywriting services offer a wealth of experience and expertise in creating persuasive email content.

A professional copywriter understands the art of storytelling, the power of impactful language, and the science of engaging readers.

With their expertise, they can help your email marketing campaigns stand out, captivate your audience, and drive higher engagement rates.

Targeted Messaging and Personalization

Effective email marketing campaigns require personalized and targeted messaging to resonate with different segments of your audience.

Professional copywriting services excel at creating tailored content that speaks directly to the needs, interests, and pain points of your specific customer groups.

By conducting thorough research and understanding your target market, they can deliver highly relevant and customized email content that drives engagement and builds stronger connections with your customers.

Consistent Brand Voice and Image

Maintaining a consistent brand voice and image is crucial for establishing trust and recognition with your audience.

Professional copywriting services work closely with you to understand your brand’s unique tone, style, and messaging.

They ensure that every email aligns with your brand’s values and personality, reinforcing your brand image and creating a cohesive experience across all touchpoints.

Strategic Planning and Campaign Management

Managing email marketing campaigns involves careful planning and strategic execution.

Professional copywriting services provide comprehensive campaign management, from developing an overall email marketing strategy to creating a content calendar, designing templates, and scheduling email sends.

Their expertise ensures that your campaigns are strategically planned and executed, maximizing the effectiveness of your email marketing efforts. Content writing services for email marketing.

Improved Conversion Rates and ROI

One of the primary goals of email marketing is to drive conversions and achieve a high return on investment (ROI).

Professional copywriting services understand the psychology of persuasion and employ persuasive techniques to motivate your readers to take action.

Whether it’s crafting compelling calls-to-action (CTAs), creating persuasive product descriptions, or writing engaging sales copy, their expertise can significantly increase your conversion rates and overall ROI. Email marketing copywriter.

Enhanced Engagement and Click-through Rates

Engaging your audience and encouraging them to click through to your website or landing page is essential for the success of your email marketing campaigns.

Professional copywriting services specialize in creating captivating subject lines, intriguing preheader text, and enticing email content that piques the curiosity of your subscribers and entices them to click.

By focusing on engagement-driven copy, they can boost your click-through rates and encourage recipients to explore your offerings further.

Brand Consistency and Messaging Alignment

Your email marketing campaigns should be consistent with your overall branding and messaging.

Professional copywriters ensure that every email you send reflects your brand’s values, voice, and objectives.

They align the tone, style, and language of your email content with your brand guidelines, creating a seamless experience for your subscribers and reinforcing brand recognition. Email marketing content writer.

Time and Resource Efficiency

Managing an email marketing campaign requires time, effort, and specialized skills.

By working with professional copywriting services, you can save valuable time and resources. They take care of the content creation process, allowing you to focus on other aspects of your business.

Their expertise and efficiency enable you to streamline your email marketing efforts and achieve better results in less time.

Access to Fresh Ideas and Creativity

Professional copywriters bring a fresh perspective and creative thinking to your email marketing campaigns.

They generate innovative ideas, unique angles, and attention-grabbing concepts that differentiate your emails from competitors.

By infusing creativity into your email content, they keep your subscribers engaged, curious, and excited about your communications.

20 Reasons You Should Hire Me as Your Professional Content Writer to Manage Your Email Marketing Campaigns

Why you should hire my copywriting services for your email marketing campaigns

Why you should hire my copywriting services for your email marketing campaigns.

  • Persuasive and engaging email copy that captivates your audience.
  • Proficient in optimizing email content for better search engine visibility and deliverability. Copywriting services for email marketing.
  • Targeted messaging tailored to specific customer segments.
  • Consistent brand voice and image across all email communications.
  • Strategic planning and campaign management for effective results.
  • Proven track record of boosting conversions and ROI.
  • Experienced in driving higher engagement and click-through rates.
  • Expertise in aligning messaging with your brand’s values and goals.
  • Efficient use of time and resources, saving you valuable resources.
  • Fresh ideas and creativity to make your emails stand out.
  • Proactive in staying updated with industry trends and best practices.
  • A deep understanding of consumer psychology and persuasive techniques. Content writing services for email marketing.
  • Attention to detail to ensure error-free and polished email content.
  • Strong communication and collaboration skills to work seamlessly with your team.
  • Flexible and adaptable to your specific needs and preferences.
  • Reliable and punctual in meeting deadlines and delivering high-quality work.
  • Responsive to feedback and open to revisions to ensure your satisfaction.
  • Up-to-date knowledge of email marketing tools and platforms.
  • Professionalism and confidentiality in handling your sensitive business information.
  • Dedication to providing exceptional customer service and support.
  • Passionate about helping your business succeed through effective email marketing.

Looking to Boost Your Email Marketing Campaigns Through Collaborating with a Professional Copywriting Service?

Partnering with professional copywriting services like mine can make a world of difference! Here’s why:

Crafting persuasive content: With my expertise, I’ll create compelling email content that grabs your readers’ attention and convinces them to take action. I know how to use the right words and emotions to engage your audience. Content writer for email marketing.

Optimizing for deliverability: I’ll follow best practices to improve the chances of your emails reaching the inbox

Targeted messaging that connects: I’ll tailor your emails to different customer segments, speaking directly to their needs and interests. By understanding your target market, I’ll create personalized content that resonates and builds strong connections.

Consistent brand voice and image: Maintaining a consistent brand image is essential. I’ll work closely with you to understand your brand’s personality and values, ensuring that every email reflects your unique style and reinforces brand recognition. Content writing services for email marketing.

Strategic planning and campaign management: Let me handle the planning and execution of your email campaigns. From developing a solid strategy to creating a content calendar and scheduling sends, I’ll make sure your campaigns are strategically planned for maximum impact.

Boosting conversions and ROI: My persuasive techniques will motivate your readers to take action, whether it’s making a purchase or signing up for your services. I know how to write compelling calls-to-action and engaging sales copy to drive conversions and achieve a higher return on your investment.

Enhanced engagement and click-through rates: Engaging your audience is crucial. I’ll craft captivating subject lines, intriguing preheader text, and irresistible email content that entices readers to click and explore further. Get ready for increased click-through rates!

Brand consistency and messaging alignment: I’ll make sure that every email I create aligns perfectly with your brand’s values and messaging. Consistency is key to building trust and recognition, and I’ll ensure your emails deliver a seamless brand experience.

Time and resource efficiency: Leave the heavy lifting to me! I’ll take care of the content creation process, saving you valuable time and resources. With my expertise, you can focus on other aspects of your business while I handle your email marketing.

Fresh ideas and creativity: I’ll bring a fresh perspective to your email campaigns, generating innovative ideas and creative concepts. Stand out from the competition with unique angles and attention-grabbing content that keeps your subscribers excited. Copywriting services for email marketing.

So, let’s join forces and take your email marketing campaigns to new heights! With my professional copywriting services, you’ll see improved engagement rates, boosted conversions, and a greater return on your investment. Together, we’ll make your emails shine and achieve your business goals more effectively. Let’s get started!

What makes me an effective copywriter for your email marketing campaigns?

I don’t pretend.

I write simply although professionally.

I write in a conversational manner so that the person reading your email message feels as if someone is talking to her, preferably a friend.

At the same time, I will incorporate your branding into the copy so that people can relate what they are reading to your business.

I understand that ultimately, it’s all about your conversion rate: how many people open your messages, how many people read them and how many people click the call-to-action links or buttons.

I believe if you talk about what people need, talk in a simple but convincing manner, keep them hooked to your copy, your email marketing conversion rate surely improves.

As a professional copywriter, I will achieve that for you.

Contact me for more information.

Topics of this web page: Content writer for email marketing | Copywriter for email marketing | Copywriting services for email marketing

Require a content writer for your non-profit organization?

Content Writing Services for Non-Profit Organisations

Are you running a non-profit organization or business and you think you don’t require a content writer? Professional content writing services aren’t just for profit-making businesses because they need to generate more leads and sales. Even when you are selling an idea, an ideology or cause, you need to talk to people convincingly.

Why you need a content writer for your non-profit organization

Being a non-profit doesn’t mean you don’t need resources. You need to rope in more people. You need to raise awareness. You may also need funds – even Mother Teresa got millions of dollars in funding on a regular basis for her Missionaries of Charity organization.

People aren’t going to join mainly because you think that you’re doing some good work and people must feel compassionate enough to join you. Yes, that happens but only if you are a very big, very well-known organization having already done stellar work in your field and earned laurels all over the country or all over the world. But if you are a relatively new organization at every front you will need to promote yourself if you want to do some meaningful work in your field. You have to highlight your strengths and requirements. You need to showcase the work that you are doing and the difference your work is making. You will need stories – emotionally moving stories (not made up of course) – to make a real impact on donors, volunteers and resource persons.

Writing content for your website or your blog or your email newsletter is an ongoing process. Of course even someone from within your organization can write content for your website but then you will need a dedicated person who can write passionately. You may have to hire that person and that will be costly compared to working with a freelance professional content writer. With a freelance professional content writer writing for your non-profit organization you simply have to pay for the content you get and nothing more. But if you hire an in-house content writer you will have to bear all the associated costs, putting a burden on your already scarce resources.

As a content writer how can I help you grow your non-profit organization?

A lot depends on good communication. There might be hundreds of thousands of non-profit organizations in your country and among these a great number may be working in the same field. I’m not saying that you need to compete with other organizations, but maybe you have something that other organizations don’t have. Maybe you feel that the other organizations are not doing justice to the cause and the cause will be better served if you could do more – get more people involved, achieve more work at the ground level and attract more funds.

The Internet is full of noise. Sometimes people get confused between real intentions and phoney intentions simply because people having phoney intentions are more articulate and more convincing. Sometimes there are language barriers – maybe you cannot write in English as well as someone who is proficient.

I may not be able to help you with many languages but if you want to convince people in English, I can do that. I can help you write

  • Blog posts
  • Articles
  • Social media updates
  • Brochures & flyers
  • Long articles (research-based)
  • Email content
  • Ebooks
  • Case studies & white papers
  • Email replies to queries

Basically, if you need to communicate in English (in writing, that is) I can help you. Taking the example of the last bullet point, there are many organizations where people don’t have proficient personnel to prepare professional replies to email queries and many of their tasks are not achieved simply because of this. That is, even if you feel that you don’t require content, you need someone who can properly reply to your email queries. There, I can help you.

Do I provide a discount for writing content for non-profit organizations?

It depends. I mean, if you are paying other professionals and service providers the same amount of money then you shouldn’t have problem paying me what is due. Other than that I’m more open to providing a discounted rate to non-profit organizations. So don’t hold yourself back thinking that you won’t be able to afford my services.

Fine, maybe you cannot. I will let you know if I’m unable to work on your rates. Still, I would like to assist you. I would like to find you a writer that can provide you high quality content on good rates. Even if you want some of your staff to write content for you, there also I can help. Contact me if you’re looking for a content writer for your non-profit organization irrespective of what’s your budget.

Increase sales with purposeful content writing

You can increase your sales manifold with purposeful content writing. What’s that, you may think? Why do think social media and social networking, especially social networking websites are such a craze these days? Economists and intellectuals used to say that we’re living in a global village. They were saying this before the advent of social networking websites like Facebook and Twitter. They were talking like this in terms of people’s ability to carry out transactions on a global level: someone from Australia could easily buy or avail a service from Norway within a matter of a few seconds. The increase in e-commerce was underpinned by better connectivity, of course.

But the world actually became a global village when people started having conversations with each other using social networking websites. Then we truly got connected. What has content writing to do with this?

Engaging content writing can increase your sales because social networking websites have shown that people love conversations no matter where they are. If you write engaging content that encourages people to have conversations with you and with each other (at your website or blog) the grow and affinity towards your online presence (and towards you as an individual) and once they grow and affinity it becomes easier for them to do business with you and consequently, you increase your sales.

Increase sales with content writing that helps you establish relationships

Take for example the good old mom-and-pop stores. They are dwindling due to various reasons but if you remember, the customers and the store owners enjoyed a very cosy relationship. People knew each other by name and they were greeted personally whenever they came to shop. In the same vein even the shop owners were a part of the community and after the shop was closed, they mingled with their customers. In the age of super malls that personal touch has gone missing but it doesn’t mean people don’t like it. This is why when they find the same personal touch on websites it really affects them.

Through purposeful content writing you can establish the same sort of personal relationships and consequently increase your sales. People often like to do business with people they know. Provide them helpful content. Solve their problems without imposing yourself on them. This is more so important if you don’t have budget for extra employees who can take care of your customers’ and clients’ problems. Create a wealth of knowledge on your website so whenever people have some problem regarding your product or service, they don’t need to call someone. They know that all they have to do is log onto your website and they will be able to find all the answers they need. Use a personal tone while writing such content. It must feel as if you’re talking to your visitors on first name basis.

Helpful, good quality content writing will create evangelists who will promote your business themselves, voluntarily

You can regularly interact with your current and prospective customers and clients in such a manner that eventually they become your evangelists and once they have become your evangelists, you no longer have to spend money on advertising. I don’t mean to say that the advertising cost is totally eliminated, but it can be drastically reduced by creating evangelists for your brand. Take for example Apple. I’m sure you must have come across someone urging you to buy an iPhone or an iPad without a financial stake in the insistence. Just because he or she loves the brand or somehow feels that it is some sort of status symbol, he or she urges you to purchase that particular Apple product. The company has very strategically created evangelists for itself and these days much of the effort revolves around creating high-impact content.

Does your business require a content writer?

Does your business require a content writer?

If your business needs to focus on content marketing then it definitely requires a dedicated content writer who can create high-quality and compelling content on an ongoing basis.

You need a content writer for business if quality, engagement and conversion rate matter to your online presence.

You require a content writer for business if you want your visitors to take your website seriously whether they are customers, clients, business partners or investors.

Please keep in mind that the primary strength of your content marketing strategy is the content that you publish while maintaining relevance as well as regularity and this can only be achieved by hiring inexperienced and well-established content writer.

Having decided once and for all that your business requires a content writer, should you hire him or her full-time or should you work with someone like me? The short answer is, it depends on your personal choice. Slightly bigger answer is, if you really want to hire someone full-time, then go ahead and do that. A bigger answer is, of course you may think that this answer is biased because I’m a professional content writer working for multiple clients, that if your business requires a content writer the best thing to do is hire someone like me (if not exactly me) due to many advantages that you get when you go for an independent content writing service. Visit the hyperlink if you want to learn about the advantages of hiring professional content writing services.

How do you know your business requires a content writer?

Let’s assume we’re not talking about an in-house content writer. Listed below are a few indications why your business requires a professional, freelance content writer:

  • You are a small business: A small business has small content marketing requirements. You’re not going to suddenly have a one-million-dollar budget to launch your content marketing strategy and take your niche by storm. You will have to get started step-by-step and in order to achieve that it’s better to go for a content writer who can provide you tailored content writing services.
  • Your business does not have enough office space: If your business does not have enough office space then you definitely require a content writer who can work remotely. This way he or she doesn’t have to come to your office and occupy your precious space.
  • You don’t want to spend money hiring a full-time employee: Hiring a full-time employee is a big commitment. You may have to pay to the HR company. You may have to file taxes. You may also have to spend money on insurance. You may have to give different benefits to your employee. Aside from that expense you will also need to dedicate a computer or laptop to your new content writer. You will have to pay for the software, connectivity and electricity bill. You will also be paying him or her when he or she is not working and simply spending time on Facebook. There are so many other expenses that you will have to bear. On the other hand, if you hire a content writer who works remotely, you can avoid all these expenses. You simply pay for what you get.
  • You don’t want to get stuck with just one content writer: What if you don’t like the content writer you have hired? Maybe he or she is not up to the mark? Maybe he or she does not understand what you really need? Maybe he or she is a terrible writer altogether? Whatever may be the case, you desperately need another content writer and you cannot randomly fire the one you have hired. This is not the case if you hire someone like me. Don’t like my work even after repeated revisions? You can easily find yourself another content writer and get on with your work.

If you agree with these points, then your business requires a content writer who can work from his or her own place.

Engaging your readers with effective content marketing

Some people think that the sole purpose of content marketing is to improve your search engine rankings and consequently, cover as many keywords as possible. This is not a totally misplaced notion and your content must cater to the parameters the search engines need in order to crawl, index and rank your website according to the language you have used vis-a-vis the search terms their users are using. But this is just a small part of content marketing. The most important purpose of creating and publishing content on your website is to engage your readers. If you can engage them, they become your customers and clients, or at least, your subscribers.

What exactly is engagement?

To an uninitiated person this may seem like an alien concept. Engagement means people can relate to your message and in some manner they want to respond to it. They can respond to it in many ways:

  • They can leave comments on your website
  • They can share your link on Facebook, Twitter or Google+
  • They can leave comments under your social media profiles when you post your links over there
  • They can subscribe to your newsletter updates or RSS feeds
  • They can write articles and blog posts in response to what you have written
  • They can make connections with you on social media and social networking websites
  • They can link back to you from their own websites and blogs

Higher search engine rankings don’t matter much if your content doesn’t engage your readers. It is active engagement that makes an impression, that helps them remember you when they actually have to purchase something that you offer or to recommend you if their friends and colleagues need something that you can offer.

What makes your content effective?

It differs from audience to audience. Some people are looking for information so that they can decide if they can buy your product or service or not. Some people have already bought what you are offering and they need further information in order to utilize it better. Some people merely want to learn more or want to share some good content on their social media and social networking profiles. Some people are looking for entertainment.

The basic idea is providing what your target audience is looking for and then providing it non-stop, with unmitigated quality.

How to encourage engagement with effective content marketing?

Content marketing is different from just publishing content on your website. It means not only publishing content on your website, but also spreading it around the web so that it is easily found for the right search terms and the right places. People should be aware of the existence of your content. You cannot hope to engage people with effective content marketing if you’re just publishing content – no matter how great your content is – while paying scant regard on marketing and publicity.

Marketing and publicity doesn’t mean that you need to hire a PR agency in order to promote your content; it simply means you create your own presence by constantly engaging people on social media websites, online forums, blogs and websites so that when you share your own links they respond actively.

Anyway, the best way to engage your readers is to provide something stimulating in a conversational tone so that people can relate to you. They should feel like talking to you and responding to your questions and queries. Your content doesn’t have to be perfect, it just needs to be informative, direct, non-misleading and sincere. And of course, regular.

How my content writing service can generate new leads for you

Why would you hire a content writing service? You need content for your website or blog to generate more leads, right? I mean, nobody wants content just because somebody is there to provide it to you. You need to solve a specific purpose, and for every business, that purpose is, generating more business through leads and direct sales.

My content writing service can help you increase your direct sales as well as generate new leads for your business. This page is specifically dedicated to the topic of how I can help you generate more leads.

What are leads?

In conventional advertising and marketing, leads are a list of people who have shown some interest in your business. Your sales rep probably called up a prospect and that prospect, instead of showing total disinterest, asked to be called again, or asked for more information. This is a person who is ready for more talks and carries a greater chance of becoming your paid customer or client. He or she is your lead.

Lead generation from your website

You can get new leads from your website in multiple manners:

  • A person comes to your website and subscribes to your regular updates by submitting his or her e-mail ID
  • A person visits your blog and subscribes to your RSS feed to get fresh content from you
  • A visitor uses your contact form and asks for more information
  • A visitor uses a phone number listed on your website to call you and show interest in your business
  • A visitor starts following you on LinkedIn, Google Plus, Twitter or Facebook

If you notice, all these actions are performed by the visitor himself or herself. What you have done is, give him or her a reason to visit your website and stick around. You are not misleading. You are just providing the information he or she needs to make up his or her mind. He or she is interested in keeping touch with you, or engage you with further dialogue. He or she is a lead from your website.

How my content writing service helps you get more leads

To bring people to your website you need quality content. These people will come from multiple sources including search engines, from your links appearing on other websites and blogs, and from social media and social networking websites. If you have been following my blog closely, you already know that to achieve all the above, you need fresh content on a regular basis. Let us quickly recap.

A major chunk of your visitors will be coming from search engines. The search engines are constantly looking for fresh, high-quality content. Since they are always looking for fresh, updated content, rankings go up and down accordingly. It’s like, you publish a great blog post and that blog post ranks quite high on Google. Then somebody else comes up with equally, or even greater blog post and then this blog post begins to rank higher compared to your link. The more people create new content, the lower your link begins to feature and eventually it moves to the second or the third page, where very few people go. In order to remain in the fray, you constantly need new content.

The more content you have, the more incoming links your website and blog acquire. This is because, the more subjects you cover in your niche, the more reasons people have to link to you.

Suppose I’m looking for a blog post covering the overwhelming impact of content writing on SEO. As a professional content writing service you may have content on many content writing topics, but not something specifically for this. But another website has covered this topic and I link to them. What happens? Despite being an excellent source for various content writing topics, you’ve lost a good link building opportunity.

The same goes for your social media and social networking profiles. I’m not saying you have to cover every possible social networking platform, but wherever you create your presence, you need to keep it buzzing with new content.

Basically, you need new, valuable content for every platform you decide to focus on, whether it’s your own website or blog, or anotherr website. It’s your content that brings people to your website, directly or indirectly, and encourages them to either contact you, or give you their contact details so that you can contact them later on. This can only be achieved by content that inspires trust. My content writing service can provide you such content.

Through strategic content creation I can help you instill confidence among your prospective customers and clients. My content writing service can help you increase targeted search engine traffic so that right people come to your website — people who really appreciate what you have to say.

In order to generate new leads your website requires content that makes both search engine as well as human visitors happy. But why hire a content writing service for that?

Aside from quality, the biggest challenge businesses face while implementing their content strategy is continuity. To an extent, at least in the beginning, you yourself can maintain a certain level of quality, but eventually other business responsibilities take precedence and your content marketing begins to get neglected.

This is where a dedicated content writing service can help you. The biggest advantage of working with me is that my entire content writing effort will be targeted towards your prospective customers and clients rather than simply rambling on in order to increase your content density. I love to interact with the written word and this is what people want. With a perfect blend of engagement, information and entertainment, I can keep your prospective customers and clients coming back to you and consequently, help you capture leads through different entry points to your website.

About Me [Amrit Hallan]

Amrit Hallan

What I currently do

Primary focus of my content writing services

Through my content writing services I help businesses and individuals sell more, whether they want to sell products, services or ideas. Yes, I am a content writer, but I consider writing just a tool. My primary focus is providing a value, a service that goes beyond simple content writing. When you work as a professional content writer and people hire you for your content writing services it goes without saying that you should know how to write well, convincingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

  • Engage their audience meaningfully
  • Educate and inform their prospective customers and clients
  • Always remain in front of their prospective customers and clients by publishing high-quality content
  • Choose the right platform for content publishing and promotion
  • Improve search engine rankings by increasing focus and using the right language
  • Look at the problems and issues from the perspective of their own customers and clients
  • Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

Sidenote: For many years I have never shared a particular aspect of my life because I thought it had nothing to do with my professional undertakings. But then I realized that when I’m talking about myself, how I am is also a big part of how I work.

I have cerebral palsy which makes my body more than 80% disabled.

I use a power wheelchair (battery-operated) to move around.

Again, it has got nothing to do with content writing, but when I’m talking about myself, I think it is fair enough to also talk about my disability which is a big part of me being me. My photo on my wheelchair is in the sidebar.

Content writing services for inbound marketing

Through inbound marketing you attract people to your website by providing engaging and helpful content rather than bombarding them with advertising material that puts them off in more than 99% of cases. People want to be engaged when it is convenient to them, when they are feeling more receptive and when they actually want to hear from you. Through my content writing services I can help you distribute your content throughout all major channels so that it is easier for people to find you and come to you when they need to contact you.

My content writing methodology

As a content writer whose sole purpose is to help you make an impact and eventually, grow your business, when I start working with you, I try to know your business as much as possible. What does your business stand for? What do you really offer in terms of values and benefits? Why would your customers or clients do business with you rather than with someone else? Why in the first place customers or clients would be looking for your product or service? What are all the possible search terms they may use if they need to look for your products or services on Google or any other major search engine?

Whether you’re looking for a content writer for a B2B business or a B2C business, you need to articulate yourself in the language your target audience uses. This not only, automatically, makes you sound more convincing, it also improves your search engine rankings organically because you are using the phrases and expressions they may use on search engines.

As much as I can manage, I like to write in a conversational style. Lots of jargons and technical gobbledygook induce lack of interest.

My background

I graduated from college in math. After completing my two-year postgrad diploma in computer applications maintenance for half a year I worked as a C programmer (during the mid-90s application development boom). Always itching to chart my own path I started my own consulting business (software development and training) and it was during these times I created lots of educational material for computer training centers that were popping up like mushrooms in a rainy season. That was a great experience in writing content that didn’t just educate but also entertained and engaged. Then came the Internet.

I first stumbled into web designing, and then PHP programming (due to my C/C programming background) and eventually in 2004, since I couldn’t resist writing, I started my content writing business. Since then I have been doing this. I haven’t kept a count – I should have, actually – but by now I must have written content for more than 1000 clients from different countries (I don’t even know whether I am exaggerating or understating).

What makes me qualified to work with you?

Well, how should I put this. I think my basic strength is that I’m not just a content writer in the conventional sense. Yes, I can easily use writing as a communication tool. I express well and I am totally at ease with my craft. But more than that I understand the Internet. I’m totally in tune with contemporary technology. Social media and social networking are something I totally relate to and sometimes help my clients leverage their potential. Above all, when I write for you, I don’t actually write for you, I write for your audience, and this is the primary reason why most of my clients choose to work with me.

I write convincingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

  • Engage their audience meaningfully
  • Educate and inform their prospective customers and clients
  • Always remain in front of their prospective customers and clients by publishing high-quality content
  • Choose the right platform for content publishing and promotion
  • Improve search engine rankings by increasing focus and using the right language
  • Look at the problems and issues from the perspective of their own customers and clients
  • Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

Why you should hire me as your content writer

To be frank there are some really great content writers on the Internet who are doing a marvelous job of helping their clients sell more and grow their businesses. So the intention behind this page is not to convince you into dumping your present content writer and working with me. If you are happy with your present content writer, nothing like it, please stick to him or her.

The home page of this website gives you a fair idea of what I have been up to (in a good sense of course) but this particular page serves as a 1-1 communication. Really, why should you hire me as your content writer? What do you need that I can provide? What is your problem that I can solve?

It doesn’t really matter for how long I have been providing professional content writing services (well, if you insist, since 2004). It also doesn’t matter for how many clients I have worked so far. What really matters is, how many of my clients have actually benefited from my services. This, is the number that tells whether I have been successful or not. This is something that I understand. Numbers don’t matter. The value that I deliver does.

What helps me deliver that value through my content writing services?

My ability to understand your problem

When, or if, you approach me, that is, you decide to work with me, you don’t merely need content for your website. There is something lacking in your website and you want to eliminate that discrepancy. You know that it is your content. Somehow it is not able to convince your customers and clients into doing business with you. Maybe it’s not providing enough information. Maybe it is providing too much information, or too little. Maybe it is very distracting. Maybe it is not convincing enough. Maybe it does not use the language your customers and clients are comfortable with. Maybe your content writer totally missed the central message.

As a result, you are losing valuable sales. Just imagine how much new business you could have gained. Just imagine how your business could have grown. All your ambitions and plans are going down the drain just because the content that is supposed to bring in business isn’t doing its job.

So am I going to write content that dreams are made of? Sincerely speaking, I cannot make that claim. But what I can claim is, my content will speak the language of your customers and clients. It will understand their pain points and provide solutions accordingly. It will make them feel as if you are one of them and not just a business minded person simply trying to profit from their necessity.

This is not as miraculous as it sounds. It just needs some understanding and a desire to help people (and make money along the way). Through my content I want to improve your business. So it is not about the number of words or the number of pages. It is about the end result. The moment you start gauging the value of a service in terms of words and pages, these numbers become important to you, not your business.

I bring in a multipronged approach

I write as a writer, as a person who knows the Internet quite well, as a person who is totally comfortable with contemporary technology and how it is changing the social fabric of the world in general and the world of business in particular, and as a former web developer.

So it enables me to look at the problem from multiple angles. If you tell me, look, Amrit, my content is not doing business for me, I will understand your problem from your perspective, from your customers’ perspective, and then bridge the gap between both the understandings. Please keep in mind that your prospective customers are not bothered about how great your product or service is. They have a pressing need and they’re looking for a solution. So in order to make your content convincing and trustworthy I normally follow the following path of textual communication:

  • Highlight the problem currently being faced by your visitors (that’s why they are on your website if they haven’t arrived by mistake)
  • Inform them that their problem is about to be solved
  • Tell them what you have got that can solve their problem
  • How convincing and reliable your solution is
  • How people are currently benefiting from your solution
  • How easy it is to avail your solution
  • What they are missing if they are not buying your product or service

In between I use call-to-action to prompt them to do what you want them to do (buy from you, subscribe to your updates, or contact you).

As you can see, my primary aim is to make your content customer-centric. Unless yours is a highly known and reputed brand (Apple, for instance), more than the name, people are concerned about what they are actually getting. My content writing is centered around that mentality.

I focus on the message, not the language

It’s not your language that does the business for you, but your ability to communicate your message convincingly. I’m not saying language is not important and you should throw the grammar rules out the window (because this reeks of disrespect and carelessness), but your content should be written in a language your target audience understands, not the way you speak among your own colleagues.

I can write content both for humans and search engines

Every website needs search engine traffic and your content plays a major role in increasing your search engine rankings. The problem with most content writers is that they can either write for search engines (senseless, keyword-intensive content) or for humans — they normally fail to strike a balance. Personally, I don’t even believe in “striking a balance”. If you purely focus on the end-user, you automatically create search engine friendly content. Think it this way – you are writing about what your customers and clients are looking for, you are using the same phrases and expressions used by your customers and clients and you are providing answers to their most pressing questions. So why shouldn’t you get good search engine rankings unless you face indomitable competition? Why needlessly use “tricks”?

I understand content marketing

In order to write content for business websites one needs to understand the importance of content marketing. Simply being able to write content does not mean that your content writer understands the importance of marketing that content. Many content marketing experts are deeming 2013 as the year of content marketing as major brands reduce their conventional marketing and advertising budgets and put that money in content marketing. The beauty of content marketing is that even a one-man business can compete with a multinational enterprise.

These are some basic attributes of my content writing service that can actually grow your customer base and consequently, build your business. While writing content for my clients, my sole purpose is to help them prominently bring forward their most compelling positive points. Some clients prefer the storytelling technique, and some stick to the conventional marketing pitch. Both can work in different scenarios. When I write content for you, I care for your prospective customers and clients so that they are convinced into doing business with you.

Content Writing Services for Websites | Website copywriting services

Website copywriting and content writing services

Website copywriting and content writing services

Affordable website content writing services & copywriting services

Looking for a web content writer? Need content writing services for websites?

Or are you looking for a website copywriter? Do you need copywriting services for websites?

You are at the right place!

Need a content writer for your website? Sure.

This web page covers the following terms:

  • Content writing services for websites
  • Copywriting services for websites
  • Website copywriting services
  • Website content writing services
  • Website copywriter
  • Website content writer

With my content writing services for websites you will

Website content writing services

Website content writing services.

  • Increase organic search engine traffic to your website
  • Improve your website conversion rate
  • Get more subscribers for your newsletter
  • Create positive buzz on social networking websites
  • Improve the overall quality of your content
  • Ultimately, grow your business significantly

How can I help you with my website copywriting services?

What can website copywriting services achieve for your business

What can website copywriting services achieve for your business

Looking to boost your website conversion rate? Want to grow your business?

My website copywriting services can help you achieve both, and much more.

It is crucial that your customers act on your website.

As a professional copywriter, I will craft engaging and persuasive copy that will drive your visitors to take the desired action.

Whether you want them to purchase, subscribe to your newsletter, or reach out to you, I can craft my copywriting accordingly.

My copywriting services for websites can help you in the following manner:

  • Write clear and compelling messaging: Easy to understand writing that resonates with your target audience. No jargon or complicated language. Simple, effective messaging that encourages action.
  • Highlight your USP: Through my website copywriting services I will highlight your unique strengths and benefits. I will clearly explain to your customers why they should choose you over your competition.
  • Attention-grabbing call-to-action: Your CTA must be compelling. I will help your CTA stand out and encourage clicks.
  • Search engine optimization: SEO copywriting for websites is an integral part of writing content.
  • Build trust and credibility: I will write authoritative content. This will establish your brand as a reliable source build confidence in your products or services.
  • Make an emotional connection: Through my website copywriting I will help you establish an emotional connection with your audience. This leads to more conversions.
  • Use friendly language: Your website copy will be easy to understand and yet professional.
  • Incorporate storytelling: I will reveal compelling stories into your copy to captivate your audience and keep them hooked.

Your customers and clients are looking for information that can convince them into doing business with you.

Doesn’t matter from where these prospective customers and clients come to your website – search engines, social media, social networking websites or direct referrals – they are looking to be informed and convinced.

As your website content writer I can give you the edge your website needs.

I can give you the words that become your evangelists.

How do you know you need a website content writing service?

You need website content writing services or a content writer for your website when you want to experience a marked improvement in your conversion rate and your search engine traffic.

Frankly, writing is not difficult.

We have all written essays, dissertations, long answers to questions and occasional application letters.

What is difficult is, writing in a manner that convinces people into doing business with you.

The difficult part is, creating high-quality content that engages your customers and clients on a sustained level, day after day, week after week, month after month.

It is not a day-long or a week-long affair.

This, is where you need professional help.

Your online business can significantly improve its conversion rate and search engine rankings by closely working with a professional web content writer (or a team of writers if you have got a very big website or blog).

Whether you have one website or multiple websites, I can help you achieve your business objectives in an affordable manner with my website content writing services.

Why you should hire my website content writing services:

  1. Easily scalable content publishing.
  2. You get regular content writing for your blog or website.
  3. You get engaging content on an ongoing basis.
  4. No need to hire a full-time content writer for your website – pay whenever you have a requirement.
  5. You get highly professional content that is well written.
  6. Your SEO improves.

The point is, you can get high-quality content from various agencies and the Internet, what I can deliver you is the experience (well-written content, SEO content, engaging content, it’s assumed that they are obviously delivered) when I work with you as your web content writer.

I know the importance of quality content for a business.

You may like to hire my services for the following needs:

  • Business webpages (homepage, services, company profile, about us, product descriptions, terms and services, etc.)
  • Blog content (ongoing and per blog)
  • Email marketing campaigns
  • Article marketing
  • Guest blogging
  • Marketing collateral (brochures, flyers, etc.)
  • Case studies and white papers
  • E-books
  • Service and product documentation

So far, I have provided online content to professions and industries including

  • Web design and development
  • Internet marketing and SEO including digital marketing
  • Social media marketing
  • E-commerce websites
  • Enterprise level solutions such as CRM and ERP
  • Web hosting companies
  • Telecommunications
  • Cloud-based services
  • Information technology
  • Computer and PC maintenance
  • Alternative energy companies and blogs
  • Hotels and hospitality industry
  • Real estate agencies and realtors
  • Legal firms and attorneys
  • Investigative and surveillance agencies
  • Event management companies
  • Hospital and medical equipment

Worried that I may not have a specialty since I have been writing for so many businesses?

Although I prefer to work alone, in many cases I don’t. There is a team of writers I work with that is scattered all over the world.

Why does a business require website copywriting services?

You want your customers to be able to understand what you offer.

If you’re selling a cool gadget on your website, you want people to know what your gadget as and why it does the job better than your competitor. This is where website copywriting helps you.

My website copywriting services help you with

  • Clear communication: I can explain your message clearly to your customers on your behalf.
  • Attract attention: Your copy needs strong words and phrases to grab people’s attention. There are many power words, emotional expressions, and copywriting frameworks to help you convert more visitors into paying customers and clients.
  • Sell products: This is the ultimate goal of website copywriting – convince people to buy products and services by highlighting the benefits in a convincing manner.
  • Build trust: Well written copy makes your business professional and trustworthy. Trust is very important on the Internet because people are not interacting with you face-to-face. Your copy needs to convince them.
  • Connect emotionally: Studies have shown that almost all buying decisions are driven by emotions. Through my writing I can create emotional connections with customers, making them feel understood.
  • Explain complex concepts: I can help you simplify complicated ideas, making them easy to understand.
  • Boost SEO: You need to increase your search engine visibility to get targeted traffic. Through my SEO copywriting I can improve your search engine rankings organically to get the right people to your website.
  • Showcase value: It is very important that your customers and clients understand the value your product or service delivers. This needs to be accomplished convincingly.
  • Storytelling: Stories help you sell. They help you make a connection. They create the right context your target customers and clients can relate to and understand how you mean to benefit them.
  • Encourage action: Every website copy requires a strong CTA (call-to-action) to make people act, like signing up for your email updates, downloading your case study, book an appointment with you, or buy a product from your website.
  • Stand out: How do your customers and clients distinguish you from your competitors? With a unique writing style that helps you stand out.
  • Social media presence: Your social media presence is as important as your website. You can use my website copywriting services for consistent branding, clear messaging, strong CTAs, and engagement and interaction.
  • Brand building: This is an ongoing process. You cannot build your brand in a few weeks. You need consistent publishing on your website as well as your chosen social media channels.
  • Email marketing: Through my copywriting services I can help you reach out to your target customers and clients through ongoing email marketing campaigns.

Here is how my website copywriting services can help you sell more:

You want to sell a special watch that tracks health. How can you explain the watch convincingly, and concisely?

“Stay fit and healthy with our smartwatch. Monitor your heart rate, steps, and sleep quality in real-time. Take charge of your well-being now.”

The above copywriting example describes the benefit of the smartwatch. It also encourages people to start using the smartwatch right now and take control of their health.

Another benefit of my website copywriting services is that I will incorporate words and phrases that your target audience often searches for on the Internet.

Together we can prepare a list of all the search terms people use related to smartwatches, especially health-tracking watches.

You may be selling a gadget that comes with complex set of features. Although these features can help your customers, they are not easy to explain.

Through my copywriting, I can make things simpler. I will first thoroughly understand your product, and then write its features and benefits in such a manner that people can easily understand them.

For example, if you sell drones with attached camera, you can have something like, “Fly like a pro with our smart drone. Capture stunning aerial shots effortlessly. Transfer the photos immediately to your mobile phone.”

Your copy needs to be professional. Although modern word processors make it almost impossible to have spelling and grammar mistakes, they are a common occurrence on business websites.

Impeccable writing helps you build trust. People are more likely to buy from a business they trust.

The benefits of my professional content writing services

When you partner with me, you will be able to

  • Engage your audience meaningfully
  • Educate and inform your prospective customers and clients
  • Always remain in front of your prospective customers and clients by publishing high-quality content
  • Decide which is the best blog publishing platform for you
  • Decide which is the right platform for content marketing specifically for your business
  • Improve your search engine rankings by increasing focus and using the right language
  • Look at the problems and issues from the perspective of your customers and clients
  • Formulate a long-term content publishing and content marketing strategy to build a formidable online platform.

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I constantly keep my finger on the pulse of the latest trends on the Internet that may give you an advantage or put you in a disadvantage.

Search engine algorithms are constantly changing.

Even medium-sized and small businesses are using content marketing to promote themselves, spending less and less money and conventional advertising and marketing.

More people using content marketing means you need to publish high-quality content regularly, preferably in greater quantity.

Now, quantity doesn’t matter if your content doesn’t convert.

When you partner with Credible Content you get high-conversion content that improves your business step-by-step while improving your search engine rankings organically.

Suggested reading

The point is, your online presence needs content that makes an impact.

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Higher search engine rankings without a better conversion rate don’t matter much

SEO-content-writing-services

SEO content writing services

Although my primary concern is to improve your conversion rate, I also, totally, understand the importance of SEO. I know search engine rankings matter.

You need targeted traffic from search engines.

Fortunately, getting good search engine rankings with quality content isn’t as difficult as it seems.

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As long as you are writing great content that engages your audience and provides them valuable information, your SEO is going to improve.

Search engine optimization these days no longer involves repeatedly using your keywords.

Of course, if you are trying to optimize your writing for certain keywords you need to use them (and their various alternatives), but more stress is given on the quality of your writing.

Another thing about SEO these days is there is no use trying to optimize for precise keywords.

For example, if you have a boutique shop, rare is the chance that your ideal customer is going to look for “boutique shop” on Google.

He or she is either going to look for “boutique shop latest fashion” or “local boutique shop” or “where can I buy a wedding dress in Los Angeles?” or even “red top with bead designs”.

What I mean to say is, people these days search for products and services rather than general terms.

They ask questions and search engines like Google give them answers.

With voice search, the act of searching has become more conversational.

You have to take this into consideration during the search engine optimization process.

These days you need to optimize your webpages and blog posts for longer, conversational phrases rather than keywords containing 1-2 words.

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So, how will I get you more targeted search engine traffic with my professional website content writing services?

targeted-traffic-with-business-blogging

How do I get you targeted traffic?

  1. Thorough research of your keywords and longer search phrases
  2. Content writing that delivers value to your customers and clients
  3. Social validation
  4. Back links

I have personally observed with my own website and with those of my clients, the following attributes have a direct impact on your search engine rankings:

  1. The quality of your content – your webpage or blog post title and the use of your keywords and key phrases.
  2. The quantity of your content – you need to have lots of content if you have competition. The more competition you have, the greater is the frequency needed to publish high-quality content.
  3. A few back links from quality websites trusted by Google

When I’m writing content for you (or through my content writers) I make sure that your message is engaging, of highest quality, and takes your business forward.

If these attributes are taken care of, your search engine rankings automatically improve.

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Content should be written for your visitors not for you

What is website content? It is a communication tool. Who will be using this communication tool to obtain information from you? Your customers and clients.

Web content writer to write for people

Web content writer to write for people

This is why your website content should always be written for your customers and clients. Address their concerns. Provide answers to their questions and inquiries. Satisfy their desire to know everything about your product or service. Focus on the benefits. Tell your customers and clients how do you plan to change their lives for good. Contact for high conversion content writing services for your website to grow your business in the foreseeable future.

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Linkbait content writing services

If you’re wondering what is linkbait content, I have explained on this page: What is linkbaiting.

With that out of the way, if you need your blog posts and articles to go viral and spread to the farthest corners of the Internet, you need linkbait content. It’s articles and blog posts specifically created to cater to people who don’t just read interesting stuff but also like to share it and write about it. It might be a funny story, an anecdote, a long list of tools and tips – something that is highly useful, highly entertaining or highly relevant.

It is very difficult to create linkbait content?

It is not difficult to create linkbait content, but yes, it takes time. It is not something that you can create in 30 minutes. Let us say, you want to create a blog post titled “30 Most Influential Blog Posts on Content Writing”. Now either you already must be gathering these links over a long period of time, or you will need to do lots of research and even interact with many people because everybody defines “influential” in his or her own way.

How do you do targeting for linkbait content?

While creating linkbait content you need to keep in mind that you cannot please everybody. So this type of content has to be highly focused because the more targeted it is, the better chances it has of becoming linkbait.

The best way to target is, totally understand what your audience is looking for, why it looks for it, and what purpose the linkbait content is going to solve. Remember that people are not going to link to your content for doing social work – it must add value to their own blog post or article.

Does linkbait content always go popular?

There is no scientific proof. Sometimes even silly stuff goes viral and gets written about and promoted on various social networking websites while world-changing ideas wallow in the mud of oblivion. It depends on where it is coming from. For instance, if Charlie Sheen writes a blog post on how he was abducted by the aliens and then brought back he will get lots of coverage, but if you and I write a blog post on the same topic, we might not get that much attention unless we either spend lots of money promoting the blog post or spend lots of time highlighting it on various forums.

Having said that, there is a solid reason why businesses get linkbait content for their websites. Well-written and information-packed content normally gets promoted provided you are careful about what channels you are using to promote it and what time is the most apt for the activity.

Where do I fit in for your linkbait content writing need?

Obviously, the writing part comes from me, and the researching part if needed. Either you can give me all the information you want to include in your article or blog post or I can dig it out from various resources. I can straightaway deliver you the document and then leave it up to you how you want to promote it, or if you want I can help you figure it out.

How linkbait content goes popular

Although I mentioned above that there is no direct formula for making your linkbait content go viral, there are a few things you can do in order to give it your best shot:

  • Choose your topic carefully: In order to choose your topic you have to know your audience. “How to enjoy smelling your cat’s poo” might be a highly engaging topic for a website like The Oatmeal but if most of your audience constitutes of people who enjoy having meals at elite restaurants, they might not relate to the topic and appreciate it.
  • Mind your style: It’s very important what style you follow when creating your linkbait content. You have to keep your audience in mind. Tech savvy people enjoyed reading geeky language. People with literary inclinations like their text refined and well proofread. Teens and young adults use different language. The point is, be mindful of your audience before adopting the right writing style for your linkbait content. Unless you are an excellent writer don’t try to “pretend” a style. It shows through.
  • Promote at the right places: Simply publishing your article or blog post on your website is not going to get you much attention unless you are a celebrity in your niche. You will need to promote your link on various social bookmarking and social networking websites. There too, the popularity of your content depends on who sees it and who promotes it. Sometimes a single person promoting your link can get you more attention than 100 people doing it. This process is not something that can happen within a day or so, it takes consistent networking in order to reach at a state when influential people promote your content.

So you have seen that writing linkbait content is just one aspect of the entire exercise. You need to strategically promote your content in order to make it go viral.

Want to know more about how my linkbait content writing services can help you increase traffic to your website exponentially? Do get in touch.

You must provide all possible information to your content writer

Hiring a content writer doesn’t mean he or she is going to come up with everything you need to communicate on behalf of your business. Being a unique business you need a unique voice and this voice can only manifest if you provide sufficient information to the content writer before he or she proceeds with some effective content writing work.

Many business owners or decision-makers leave it up to the content writer to come up with the best content for their websites. Sometimes it works but mostly it doesn’t. A content writer has to be extremely experienced if he or she can come up with the right kind of information on his or her own. For instance, if you have hired me as a content writer and you are providing software development services and I need to write about your website how am I supposed to know what sort of software you provide, what the software applications can achieve and what all platforms you work on? Me being me I can dig out some information, but most content writers will turn up with superficial content or very badly prepared copy. And then you will blame the content writer for doing shoddy work. How do you expect quality work if you are not providing enough information to the content writer?

You and the content writer need to work together

The content writer you have hired may be highly talented but he or she may not be aware of what sort of questions he or she should ask you, and being a business owner it’s up to you to provide that information. Before leaving the content writer to his or her own devices you must provide the following information to him or her:

  • A well-defined site map
  • Titles of all the pages you want content for
  • Comprehensive descriptions of products and services you provide
  • A list of advantages of doing business with you
  • Profile of your target market
  • Your objective of getting the content written
  • Company-specific information

These bits of information will help him or her understand your requirement properly and deliver you exactly what you are looking for.

An experienced content writer on the other hand asks all these questions before he or she begins to do your work. For instance, I have a template that I normally send to my clients and request them to fill it up before I can proceed with my work. This gives me all the information that I may require while working on a particular project.

The basic idea is, it is not solely the content writer’s responsibility to create better content for you just because you’re paying him or her. No matter how well he or she writes he or she is not a magician and certainly not a plagiarist. If you don’t want him or her to copy/paste information from different “sources” provide all the information you can. Whenever copying/pasting takes place it begins with the content writer going through various websites in order to obtain the right information. It is the wrong advice that the content writer should visit competitors’ websites and obtained all the information needed.

Content Writing & Copywriting Services FAQs

Content writing copywriting services FAQs

Content writing copywriting services FAQs

On this page I have tried to answer all the questions on content writing and content marketing services available at “Credible Content Writing Services”. I work as an individual and it rarely happens these days that I outsource my work. All the work is done by me, so whether it is great or it sucks, I’m the one solely responsible.

Note: When I use “I” or “we” in the highlighted questions covered on this FAQs page, I mean you, the client (Not the ensuing paragraphs, where “I” actually means yours truly).

Why do I need quality content writing for my website?

Think it this way. When someone just walks into your office or shop how do you convince that person into buying from you?
Remember that in the physical world, the choice is quite limited. There may be just a couple of shops selling the same things that you are selling.

Once someone enters a shop or an office, usually the person spends at least 10-15 minutes in the shop going through various items or interacting with your salespeople.

But when it comes to websites, within a few seconds your visitor can leave your website He or she may even have opened multiple tabs already after finding multiple results on Google. Your website is just one of the tabs.

The only thing that keeps people on your website for some time is your content, what you have written on your website.

If your writing is not compelling people are going to leave immediately even if you are selling a great product or service.

Quality content writing helps you engage your visitors and keeps them on your website for as long as possible.

Quality content writing helps you stand out. Most of the websites are not good at communicating. If you do communicate well, people will buy from you.

Even if they don’t buy from you immediately, you make an imprint and they remember you.

Who writes content on Credible Content Writing Services?

As mentioned in the first para, I do. My main focus these days is providing quality and value as a professional content writer and sometimes it becomes difficult to monitor these aspects when you are getting the work done from other content writers. I used to outsource, but am no longer doing it.

Is the content that you write totally unique and original?

To my best knowledge, it is. No self-respecting writer wants to plagiarize because then you are appreciating another writer’s work and undermining yours. I am running a full-fledged business of providing content writing and content marketing services and I have a comprehensive presence not just on my own website and blog but also on other websites. Just to save a couple of hours I won’t sully my reputation. Besides, I am happy the way I charge for my services so that I can fully concentrate on providing unique and original content. Please also read A successful content writer must have a unique voice.

But what’s unique and original?

Sometimes I may have to use data from other sources; does that constitute copying or plagiarism? In most of the cases it is not. As long as the language is original and all the information is being presented in a unique manner, it is not copying and plagiarism. If you have problem with data from other websites being used for your own copy, and if you want some sort of data to be used, you will either have to supply that data on your own or you will need to pay for the effort needed to generate original data.

Do I own the content that you write for me?

Yes you do, you get the exclusive copyright the moment I turn in the document and you have paid for it. After I have handed over the documents it’s up to you what you want to do with that content. You can distribute it further, you can change it, truncate it, or simply delete it (although this would be heartbreaking and discouraging).

I may use some of your documents as samples to prove to prospective clients what a great content writer I am, but the content of these documents will not be used for commercial purposes. In case you have made me sign a non-disclosure agreement, then I won’t use your documents as samples.

Are you a native English speaker?

No, I’m not. It is a language that I have learned. My mother tongue is Punjabi and since my wife speaks Hindi, this is the language that we use at home. I do my business in English and I also do all my writing in English.

So if you’re not a native English speaker, why should I hire you instead of a content writer who is a native English speaker?

Why shouldn’t you? Please go ahead and hire a native English speaking content writer if that’s what you want.

But this doesn’t address the “why should I hire you” part.

Command over a language (including writing abilities) is a gift. You are not born with it. Many Booker prize winners are not native English speaking writers. Just because a language is your mother tongue it doesn’t mean you can write compellingly and convincingly. Language is just a tool that you use to make an impact.

Most of the writers are equally adept at using multiple languages. This is because the ability to literarily express yourself does not depend on which language you use. Of course in order to write fluently you need to be comfortable with the language you are currently using but once you have attained that comfort level, it doesn’t matter whether you are a native speaker or you have learned the language.

For more material on this, please read Why you should hire me as your content writer.

How much do you charge for your content writing and content marketing services?

Please refer to My content writing rates.

How do you track your time in order to invoice for it?

I use the time tracker tool from FreshBooks.com. It tracks time by the second.

Can I trust you that you will use the time tracking tool honestly?

Trust is an individual choice based on experience, so I cannot say much to convince you. On my part, all I can say is, all the clients that work with me trust me.

Typically, how much time do you take to complete a business document?

This depends on the amount of information I have with me. Normally it takes me 40-70 minutes to complete a business document. Generic blog posts and information articles I can complete in about 30 minutes. If research is required, then the time depends on the amount of research needed.

Do you charge extra for revisions?

This depends on whether it is minor revision or major revision (you provide me some information initially, and then you decide to change it). If I completely need to rewrite the document because things have changed on your side then yes, I will invoice for it. If there are just some minor changes here and there that can be completed in 5 minutes, I don’t charge extra. I also don’t charge extra if the revision needs to be done due to my oversight or misunderstanding.

How do I pay you?

You can use PayPal or online bank transfer.

Do you charge an advance?

Initially, yes, I do. It will be 50%. For instance, if I have committed 10 hours then I will be charging an advance for 5 hours. If it is an ongoing assignment then I’m not worried too much about the advance. Every month I will send you an invoice and you can pay me accordingly. If I have already worked with you then also I don’t bother with the advance thing.

Can you work on a few documents for free so that we can decide whether we want to hire you or not?

No speculative work. I will provide you the appropriate samples. You can also go through my website. You can also Google “amrit hallan”. There are many ways you can get a sense of how I work in order to make up your mind.

Is there a minimum number of hours that I have to hire you for?

No.

Why do you charge differently for online copywriting and content writing?

Frankly, I shouldn’t. Writing is writing. Whether I write content or write copy, both forms of writing must be compelling, and they are.

The difference is, whereas, content writing is informational, copywriting is for selling.

Hence, more expertise and the ability to convince, are required when one is copywriting.

People are more accepting when they are reading simple content. They know that no one is asking them to buy something. They’re simply being informed and educated. They are relaxed. The level of resistance that content writing encounters (hypothetically, not direct) is way less than online copywriting does.

This is one thing.

Another thing is, you don’t want to pay a lot for content writing especially when you want to publish lots of content for brand visibility and to improve your SEO.

Yes, good writing costs money, and there is nothing wrong in that and conversely, lousy writing must come cheap. But you don’t want to pay beyond a particular amount.

For online copywriting on the other hand, you don’t mind paying more because you know that this type of writing is going to sell for you.

You can afford to be less compelling with content writing, but not with online copywriting.

Hence, you can do with a fairly good content writer but for your online copywriting needs, you cannot compromise.

If you compromise on online copywriting, you will be compromising on your prospects of growing your business.

Therefore, the less amount that I charge for content writing, I make up through copywriting assignments.

Why do I need content writing regularly to improve SEO?

Various reasons. Google and other search engines are constantly looking for fresh content. When you publish regularly, you cover all possible topics. You also cover all the search terms your prospective customers and clients might be using to find your website. But this is just one side of it.

SEO is a combination of many factors. You need fresh content. You need to publish content regularly (to show that your website is active and hence, should be crawled and indexed regularly). Your topic density increases, augmenting the overall authority of your website.

The more content you publish the greater is the chance that someone will find something worth linking to, earning you back links and in the process, improving your SEO.

More content also engages your audience. It gives them a reason to visit your website multiple times and form an opinion about you.

Basically, you need regular content writing to improve SEO because

  1. Google gets to index and rank more content from your website.
  2. Google and other search engines are constantly looking for fresh content.
  3. You cover maximum number of keywords and search terms without stuffing most of the keywords and search terms into fewer webpages, diluting their topical focus.
  4. You give people a reason to link back to you, boosting your SEO.
  5. You give people a reason to share your content on their social media timelines, boosting your SEO.

Difference between copywriting and content writing

Difference between content writing and copywriting

Difference between content writing and copywriting.What’s the difference between copywriting and content writing especially in the context of writing for the Web – for websites and blogs?

While adding another blog post, the following definitions came to my mind:

  • Content writing means informing and educating your visitors to increase your brand visibility and customer engagement.
  • Copywriting means informing and educating your visitors and then convincing them to buy from you.

In content writing, the “buy” factor is missing and in copywriting, the “buy” factor dominates the discourse.

What are the broad differences?

This is something that constantly crops up especially when lines are constantly being blurred.

As a professional content writer  I’m often hired to improve conversion rate and increase sales but isn’t increasing sales the job of a copywriter rather than a content writer?

But since my content writing services also help my clients experience a significant increase in their sales they have no qualms in saying that I provide them copywriting services.

Whether there is much difference between copywriting and content writing depends on how you evaluate the act of writing, what sort of expressions you use, and what is the end result?

Yes, the end result of content writing can be totally different from that of copywriting.

A lot has changed since I wrote this webpage for the first time.

I notice it was somewhere in 2012.

Although content marketing was growing in leaps and bounds on the strength of targeted content writing, the big difference between then and now is, it’s been clearly established that content marketing has proven its mettle and big and small businesses are switching to content marketing from conventional advertising and marketing to promote their brands and businesses.

It means they are depending more on their content.

Their content no longer has to just inform, it also has to sell.

An average content writer these days, and I’m talking about an experienced, well-meaning, and professional content writer, is also adept at the art of copywriting, that is, in the art of writing sales-oriented literature.

In fact, on many American blogs they don’t even talk about content writing.

Google trends data on content writing and copywriting

Google trends data on content writing and copywriting.

They call it online copywriting whenever you’re writing for a website or a blog.

Content writing vs copywriting: table of differences

Content writing Copywriting
Informs and educates Informs, educates and sells.
Conversational and informative More stress is on selling the product or prompting the reader to perform a particular task.
Any good writer can be a content writer Copywriting requires a special talent of being able to convince people through written words.
The central purpose is delivering value through informative content The central purpose is to sell
Caters to the intellect Caters to emotions
Builds a narrative Uses lots of action words
Relaxed and conversational Invokes a sense of urgency
Examples: blog posts, white papers, social media posts, magazine articles, newspaper articles, e-books, case studies and company webpages. Examples: sales pages, landing page copy, main website content, email marketing campaigns, video scripts, brochures, ad copies, press releases and slogans and taglines.
End result: Informed and educated audience End result: Audience turned into paying customers and clients

 

Copywriting explained

In the context of the Internet, copywriting (or copy writing) is mostly termed as online copywriting and that means writing for websites.

Copywriting is a term derived from advertising.

It means writing promotional literature whether it’s an advertisement, a sales copy, or a website’s home page prompting people to buy something.

Copywriting means, using your words, using your language, in such a manner that it prompts people to take an action. Whatever that action is.

It is more conversational and interactive.

It is also forceful.

Remember that when you want people to buy from you, you have to sound fluent and forceful at the same time.

Do you know that before becoming a famous author Salman Rushdie was a copywriter at Ogilvy and Mather. Just a trivia.

Here are 2 examples of copywriting that are slightly different from content writing:

Copywriting for a landing page

A landing page is normally promoted through a PPC campaign.

People directly land on a landing page and this is why it is called a “landing page”.

Some people mistakenly call their website homepage as the landing page because they assume everybody first comes on the homepage whereas this is not the case.

People enter your website from various entry points.

For example, you have reached the Credible Content Writing Services website via this page or any other page that you must have come across either on a search engine or social networking website.

For a landing page you don’t do content writing, what you do is copywriting because the sole purpose of a landing page is capturing leads and making sales.

You need strong copywriting for that.

Email marketing campaign

Your email marketing campaigns also depend on your ability to convince people into either directly buying products from you or click the links mentioned in the email, visit your website, and then buy products from you.

Copywriting plays a very big role in increasing the conversion rate of your individual email marketing campaigns.

Copywriting is more geared towards making sales rather than informing and educating your prospective customers and clients and solving their problems.

Copywriting doesn’t solve problems, it convinces people into doing business with you.

When I say it doesn’t solve any problems I’m not saying that it has got nothing to do with solving problems because basically, whenever you write, you offer a solution.

So, whenever you are writing, you’re solving people’s problems and without solving people’s problems, you cannot make them buy from you.

When you are highlighting the overwhelming benefits of your product or service through your sales copy, you are actually offering your audience a solution.

As I mentioned, it’s promotional literature and it contains lots of action words such “do”, “buy”, “contact”, “earn”, “get well”, “hire us”, etc.

This type of writing highlights the benefits of a product or a service in order to sell it.

It is highly interactive; it directly talks to the reader and it involves lots of emotions (buying, most of the times, is an emotional action).

Content writing explained

Content writing means writing to inform, educate or interact.

Although you can write content to sell products and services, content writing doesn’t always involve promotional literature.

Some pages on a website might be promotional, and some might exist just for the purpose of educating the visitors.

A good example of content writing is blogging.

Over the years you create 100s, or maybe even 1000s of blog posts as a process of your content marketing effort.

These blog posts may not get you direct sales but they help you build a platform that helps you promote your products and services and consequently, generate more leads and sales.

I get lots of content writing and copywriting work through my Credible Content Blog.

The job of content writing, contrary to that of copywriting, is to keep your audience engaged and provide them enough information to keep them coming to your website or blog again and again.

Content writing can entertain them, educate them, inform them, offer solutions to their problems, hold conversations with them and make it possible for them to find your website and individual pages on search engines.

Content writing these days allows you to create a formidable presence for you on the Internet.

As you must be aware, there are multiple channels on the web these days. You do not just have to publish content on your own website or blog, you also have to keep your social networking and social media profiles updated.

Content writing also involves maintaining a presence on websites like LinkedIn (especially for B2B marketing), Twitter, and Facebook.

Examples of content writing:

  • Blogging
  • SEO content writing
  • Helpful articles
  • Forum posts
  • LinkedIn updates
  • Facebook and Twitter updates
  • Newsletter

There isn’t much difference between content writing and copywriting on a day-to-day basis especially when your content writer also helps you make more sales.

Conclusion regarding difference between copywriting and content writing

Many people tend to mix copywriting and content writing, and I too don’t differentiate much on my website, but if you really dig deeper, copywriting is a specialty and not everybody can pursue this vocation.

It requires special talent.

You need to have a knack for marketing and advertising.

Content writing can be done by anybody who can write convincingly.

Fortunately, since I have had experience in both, I can provide you copywriting as well as content writing, whether you want to maintain a difference or not is another matter.

Why good content is necessary

Why good content is necessary

Why good content is necessary?

It’s been now more than 16 years (it’s 2020 now) since I’ve been writing content for various websites, and I still feel most webmasters do not consider content as important as the layout of the website.

It’s evident from the way they want to pay measly for the content writing services, and sometimes don’t even deem it fit to pay even if the content writer has delivered the work.

This reminds me of the days when people used to have websites just for the heck of it — “it’s a silly thing, but my client abroad wants to see it,” a client told me once about his need to have a website for his export company.

Content writing is at its nascent state. Especially in India where entrepreneurs and business owners are grudgingly accepting that they cannot do without a professional content writer.

They want quality content through wishful thinking.

The situation is not as daunting as it was a few years ago.

I get to work with clients who really understand and appreciate the significance of the written word on their websites, and hence, are eager to pay good for it.

They know the expense is justified considering the return they are going to get.

Well-written content is needed for SEO as well as conversion/engagement on your website

It is your content that draws people from search engines and social media websites to your website. It is your content that encourages casual visitors to become your paying customers and clients.

You need content for SEO because good quality targeted content increases your content depth. For example, since I am a content writer, I must have lots of content on my website and blog that talks about content writing and copywriting. This is natural.

It’s because Google looks for authority websites to rank well. Its algorithm is not perfect but at least now It can easily distinguish between high quality content and video content.

It takes help from visitor reaction.

If people don’t spend much time going through your content, it means your content does not touch the right chord. They don’t find your content useful and purposeful.

Even if initially your links begin to appear among search results, you lose your rankings if from Google people go to your website and then immediately come back to the search engine and carry on with the previous search.

Hence, you need quality content to improve your SEO.

This is what Frederick Turner thinks of content — The substantive or meaningful part: “The brain is hungry not for method but for content, especially content which contains generalizations that are powerful, precise, and explicit.”

Content is the meat of your website due to the following reasons:

The more they read, the more they trust

When a visitor comes to your website, unless she really knows you, she is full of apprehensions, and it is so natural.

No matter how cool your website is, the crux of the matter is, it is faceless and silent.

It’s like arriving at a super-age spaceship that has no humans in it.

Only your words can allay her doubts, only your words can convey that you are a real person, only your words can explain to her what you are selling and why it would be good for her to purchase what you are selling.

Your words comfort her and sooth her.

On whichever page she is, she gets to read something that answers one or the other question she might be having. It feels good when you get answers to your questions, doesn’t it?

The more she reads, the more she knows about you and your organization.

The familiarity ushers a comfort (it also breeds contempt but that’s an entirely different issue) level.

Even if she doesn’t buy, she remembers.

I have a personal experience: a few months ago I visited someone’s website by chance.

I think I was led to his website by some search engine result.

Although he wasn’t offering what I was looking for, I loved the way he had written (or got it written, whatever) the content of his main landing page, and although at that moment I didn’t need to be there, I read the entire thing.

After a few weeks another search led me to his website, and this time he was selling something that I didn’t need immediately, but may need, in the future.

I remembered loving what he had written, and I also liked what I was reading currently.

He seemed to be a nice, trusting person.

He seemed to be in possession of lots of knowledge and wisdom.

His words said he was going to be around for a long time.

I bought the product.

His content sold me something I didn’t even need at that time (I still haven’t used that thing but don’t regret buying it).

Words have been one of the greatest inventions of the human race. One should use them optimally.

Search Engines look for content

If you have noticed, recently your search results have been improving when you look for terms on Google, Bing etc.

The search engine algorithms are putting more and more emphasis on the relevancy of the written content of your website.

This is a step in the right direction both for the search engine robots and for the human beings.

After all, if you are searching for a specific term or a key phrase, you need information specific to that keyword.

You don’t need unnecessary pages coming at the top.

If a website contains lots of good content that talks about your search keywords, it is going to be rated higher.

So if you sell shoes and your website has lots of content regarding shoes, your website is going to be ranked higher than, let us say, even Adidas for that matter.

Similarly, if my website has lots of information on content writing and copywriting, it may rank higher than reputed media agencies providing the same services.

It’s like democracy at its fullest glory.

The more keywords-centric content you have, the better is your chance of getting a higher ranking once a search is conducted by your prospective customer or client.

Lots of interlinking

Lots of pages having good content on your website mean lots of good pages linking back to your main page.

You already know it is important that pages having good content link back to your main page.

The search engines think, and rightly so, that if pages having good content link back to your website, then your website must be relevant.

Also, if your page has some useful information, other webmasters too put that page’s link on their websites.

Soon you have this massive interlinked network.

In the end I would say, it’s not about having lots of content, it’s about having relevant content.

If you have relevant, optimized and well-meaning textual content; your visitors read it, the search engines find it, and the webmasters link to it.

If the content is not good, your visitors don’t read it, the search engines can’t make out what you’re trying to say and hence ignore it, and the webmasters don’t link back to it.

It’s such a simple logic.