Tag Archives: copywriter

Copywriting Services For SEO Companies | Content writing

Copywriting services for SEO companies

Copywriting services for SEO companies.

Table of contents

  1. Why do SEO companies prefer to work with a content writer or a copywriter?
  2. Copywriting services for SEO companies – how I can benefit your clients
  3. Copywriter for SEO agency – Benefits
  4. Why is quality content important for higher search engine rankings?
  5. Why hire my copywriting services for your SEO business or agency?
  6. Some questions you may have about my SEO copywriting services

Looking for an experienced and dependable copywriter for your SEO services?

Copywriting services for SEO companies.

Copywriter for SEO companies

I regularly provide copywriting services to SEO companies.

There are many search engine optimization companies that use my content writing services to boost rankings of their clients.

SEO copywriting is an integral part of offering search engine optimization services these days.

The focus of this web page are the following topics:

  • Copywriting services for SEO companies and agencies
  • Content writing services for SEO companies and agencies
  • Copywriter for SEO companies
  • Content writer for SEO companies

Why do SEO companies prefer to work with a content writer or a copywriter?

Why do they hire outside copywriting and content writing services?

There are very big SEO companies that have their own in-house copywriters and content writers.

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But, there are many competent, but small-scale SEO agencies who wouldn’t like to hire permanent content writers and copywriters, for obvious reasons.

Hiring permanent writers has its own pros and cons.

You have greater control. You have atomic control over how the content is being written.

The writers are constantly available to you if they are your employees working in-house.

The downside is, hiring in-house copywriters and content writers is expensive.

Whether you need content or not, you need to pay them every month.

You not just pay them a salary, you spend money on infrastructure and facilities.

You must give them employee benefits.

You must pay for their hardware and software.

You are stuck with them even if you don’t like their work.

SEO agencies don’t need content writing and copywriting services regularly.

It makes perfect sense for them to work with an outside agency they can contact only when they need SEO content.

This way, they can provide cost-effective SEO services to their clients.

Without high quality, engaging content, one cannot think of improving his or her search engine rankings.

Quality copywriting leads to higher search engine rankings

Quality copywriting leads to higher search engine rankings.

Yes, you can do on page optimization.

You can work on getting high quality backlinks.

To better rank your content, search engines like Google expect you to publish quality content regularly.

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I’m frequently working with digital marketing and SEO agencies that need quality copywriting and content writing for their clients.

Whatever SEO tool you use these days, it recommends what sort of content you should publish to improve your search engine rankings.

When search engine tools like SEMRush, SEOPressor and Ubersuggest audit your web pages they point out the pages that contain too little content.

For better search engine rankings, the minimum number of words you need is over 1000.

You can’t publish duplicate content.

You cannot write about the same thing over and over.

You need engaging copywriting.

You need writing that is full of relevant information for your readers and gives them a reason to stay on your website (this brings down your bounce rate which in turn, improves your SEO).

The Google SEO rankings are all about publishing relevant, valuable content.

It’s the content that gets ranked.

This is where my SEO copywriting can help you.

Persistent quality writing can get you

  • More traffic
  • More leads
  • More sales
  • More social shares

Most of my business comes from clients who approach me directly.

I do work with web design and SEO companies, but a major chunk of my work comes from clients who approach me by finding my services on Google (or LinkedIn).

(A big shout out to my existing clients who are constantly referring work to me!)

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Their biggest problem is that they want to improve their search engine rankings and the SEO companies they have worked before weren’t able to deliver.

Don’t get me wrong, but there are many SEO companies who still don’t understand that it is the content that improves search engine rankings in the first place.

They don’t know that SEO is all about content. I’m not saying this because I provide content writing and copywriting services.

It is logical. If you don’t have content, what does Google rank?

Hence, the SEO companies who actually know how to improve search engine rankings for their clients know that without the foundation of high-quality content, there is nothing to build on.

As an SEO agency, this gives you an advantage over your competitors – you understand the importance of quality copywriting & content writing.

Copywriting services for SEO companies – how I can benefit your clients

Copywriting services for SEO companies

Copywriting services for SEO companies

Are you ready to see your clients’ websites soar to new heights?

With my specialized copywriting services for SEO companies, you can unlock the full potential of your clients’ online content.

I understand the power of words and how to use them to boost search engine rankings, engage readers, and turn visitors into loyal customers.

Let me help you provide your clients with the winning edge they need in the competitive digital world.

Together, we can create content that not only stands out but also delivers real results.

Listed below are a few benefits of partnering with my copywriting services for your SEO clients.

  • Boost search rankings and attract more traffic with strategically placed keywords and SEO-optimized content.
  • Engage readers longer with compelling content that piques interest and encourages interaction on your site.
  • Create captivating headlines to draw in visitors, increasing click-through rates and exposure.
  • Provide consistently high-quality content, building trust and reliability with your client’s audience. Copywriting services for SEO companies.
  • Develop tailored content strategies that align specifically with each client’s goals, enhancing their unique brand.
  • Enhance and define brand voice, ensuring all messages are clear, impactful, and resonate with the target audience.
  • Increase conversion rates with persuasive writing and clear calls-to-action that guide readers towards desired actions.
  • Save precious time for SEO companies, freeing up resources to focus on strategy and client acquisition. Copywriter for SEO companies.
  • Keep web content fresh and regularly updated to signal relevance and dynamism to search engines.
  • Reduce website bounce rates by making content engaging, relevant, and worth the visitor’s time.
  • Improve overall user experience by making websites informative, interesting, and easy to navigate.
  • Provide a competitive edge with professional and polished writing that stands out in a crowded digital space. Copywriter for SEO agency.
  • Scale services to meet the needs of growing businesses, supporting clients as they expand their online presence.
  • Deliver content that’s consistently optimized for SEO, adapting to the ever-changing algorithms of search engines.
  • Boost social media engagement with content that’s share-worthy, expanding your client’s digital footprint. Copywriting services for SEO agency.
  • Increase domain authority through informative and authoritative blog posts and articles, building credibility.
  • Build a loyal audience by providing a steady stream of interesting and valuable content.
  • Improve local search visibility for clients targeting specific geographic areas with localized content strategies.
  • Aid in managing and enhancing online reputations by crafting positive, influential content.
  • Offer versatile writing styles to suit various industries and topics, making your service adaptable. Copywriting services for SEO companies.
  • Analyze content performance with insightful metrics, allowing for strategy adjustments and improvements.
  • Encourage valuable backlinks with authoritative content, increasing site authority and referral traffic. Copywriter for SEO companies.
  • Optimize site structure with SEO-friendly headings, subheadings, and meta descriptions for better indexing.
  • Increase the average number of page views per visit by keeping users engaged with compelling content.
  • Make a strong first impression with well-written landing pages that capture attention and lead to conversions. Copywriter for SEO agency.
  • Support advertising campaigns with copy that grabs attention and drives higher click-through rates.
  • Enhance email marketing efforts with engaging, informative newsletters that readers look forward to.
  • Educate customers with blog posts that provide value, establishing your client as a go-to industry resource.
  • Foster a sense of community with interactive content that encourages comments, shares, and discussions. Copywriting services for SEO agency.
  • Ensure all messages are clear and accessible, making complex information simple for everyone to understand.
  • Improve overall readability with content that’s well-structured, concise, and free of jargon.
  • Provide flexibility with various content types, catering to different needs from blog posts to product descriptions.
  • Reduce marketing stress and workload by providing reliable, consistent, and timely content creation services.
  • Stay ahead of the curve by keeping content strategies aligned with the latest SEO trends and best practices.
  • Commit to long-term success with a focus on sustainable and ethical SEO practices that yield lasting results.

Copywriter for SEO agency – Benefits

Copywriter for SEO agency

Copywriter for SEO agency

Outsourcing to a copywriter can be a game-changer for an SEO agency.

Imagine having an expert who not only understands how to make words dance on the page but also knows exactly what your clients need to shine online.

This super-writer takes the pressure off your team, giving you more time to focus on strategy and growth while ensuring that your clients’ content is nothing short of amazing. Here are 40 benefits that come with getting a copywriter on board for your SEO agency:

  • Saves Time: Frees up your team’s schedule, allowing them to focus on other critical tasks while the copywriter crafts the content.
  • Professional Quality: Delivers high-quality writing that reflects well on your agency and satisfies your clients.
  • Boosts Traffic: Uses SEO skills to increase the number of people visiting your client’s website.
  • Engages Readers: Writes in a way that keeps visitors interested and engaged, reducing bounce rates.
  • Improves Sales: Creates persuasive content that encourages visitors to make purchases or sign up for services. Copywriting services for SEO agency.
  • Consistent Content: Maintains a uniform tone and quality across all types of content, strengthening brand identity.
  • Fresh Ideas: Continuously introduces new concepts and perspectives to keep the content lively and interesting.
  • Saves Money: More cost-effective than employing a full-time writer, especially for project-based work.
  • Quick Turnaround: Works efficiently to meet deadlines, ensuring that your content strategy stays on track.
  • SEO Knowledge: Understands the nuances of search engine algorithms and how to optimize content accordingly. Copywriter for SEO urgency.
  • Adaptable Style: Can switch between writing styles to suit different clients or types of content.
  • Error-Free: Diligently edits and proofreads to ensure the content is free of mistakes.
  • Up-to-Date: Stays informed about the latest trends in SEO and content marketing to keep content relevant.
  • Clear Messages: Communicates ideas clearly and simply, making complex topics easy to understand.
  • Compelling Calls-to-Action: Effectively prompts readers to take desired actions, improving conversion rates. Copywriting services for SEO agency.
  • Research Skills: Conducts thorough research to enhance the credibility and depth of the content.
  • Social Media Savvy: Crafts engaging posts for various social media platforms, increasing reach and engagement.
  • Understands Audience: Tailors content to resonate with the specific target audience of each client.
  • Versatile: Capable of writing about a wide range of topics, industries, and formats.
  • Strategic: Aligns content creation with broader marketing goals and strategies.
  • Brand Voice: Accurately captures and conveys the client’s brand voice in every piece of content.
  • Credibility: Builds trust among readers by providing reliable, accurate, and informative content. Copywriter for SEO agency.
  • Long-Term Relationships: Helps foster a loyal following for your clients through consistent and engaging communication.
  • Higher Rankings: Contributes to better search engine rankings with well-optimized content.
  • Analytics: Uses performance data to refine content strategies and improve results over time. Copywriter for SEO companies.
  • Cultural Insight: Brings a broad perspective that helps connect with diverse audiences.
  • Competitive Edge: Produces superior content that helps your clients stand out from their competitors.
  • Custom Content: Creates unique, tailored content that reflects the client’s brand and meets their specific needs.
  • Feedback Handling: Listens to and incorporates your and your client’s feedback to continuously improve the content.
  • Crisis Management: Can quickly produce communications to address any negative issues or public relations challenges. Copywriting services for SEO agency.
  • Project Management: Efficiently manages multiple content projects, ensuring everything is delivered on time.
  • Training Materials: Develops educational content like guides or tutorials that add value to your client’s offerings.
  • Email Campaigns: Writes compelling email content that drives open rates and engagement.
  • Landing Pages: Creates focused, persuasive landing pages that lead to conversions.
  • Product Descriptions: Produces clear and enticing descriptions that highlight the benefits of products. Copywriter for SEO agency.
  • Blog Posts: Keeps your client’s site fresh with regular, informative, and engaging blog entries.
  • Case Studies: Showcases your client’s successes with detailed case studies that illustrate their value.
  • White Papers: Develops in-depth white papers that position your clients as thought leaders in their industry.
  • E-books: Can even write entire e-books to serve as lead magnets or informational resources.
  • Peace of Mind: Provides confidence that your content needs are being expertly handled, allowing you to relax and focus on other aspects of your business.

With all these benefits, it’s clear that outsourcing to a copywriter is a smart move for any SEO agency looking to provide exceptional value to its clients and stay ahead in the competitive digital marketing landscape.

Why is quality content important for higher search engine rankings?

Google wants its users to find only the best content through its search engine.

There is no use finding content that doesn’t solve any purpose.

If you are writing content or copy on your web page just to improve your search engine rankings (randomly throwing in your keywords and search terms) while paying scant regard to what value you are delivering to your visitors, it has adverse effect on your SEO.

Providing a search engine optimization package to your clients without arranging for high quality content takes care of just 10% of their problems.

Most of the clients find it difficult to improve their search engine rankings because they lack quality content.

They don’t partner with a professional copywriting or content writing agency that can deliver high quality content on an ongoing basis.

If you want to improve search engine rankings of your clients as a competent SEO company, you need the following:

  • Valuable content written according to search intent.
  • Valuable content written according to search intent, published to regularly.

For higher search engine rankings, regular publishing is as important as quality publishing simply because if you don’t publish content, your competitors do.

Everybody wants to improve his or her search engine rankings, right?

Everybody knows that Google is constantly hungry for new content.

Since they know it, they are constantly writing and publishing it.

As a result, your content is constantly being pushed down on the SERPs.

To maintain your position for the relevant keywords, you need to publish content regularly.

Why hire my copywriting services for your SEO business or agency?

Why hire my copywriting services for your SEO company

Why hire my copywriting services for your SEO company?

I’m a writer.

I love storytelling.

Being a writer, I always want to make an impact with my writing.

If my words don’t jump out and touch the reader (of course not in a creepy way), I strongly believe that I have failed.

Hence, whether I’m writing about how to potty train your toddler or how to build your first blockchain application, I know that the reader is reading for a purpose.

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I know how to write for the web.

Although my natural style is free-flowing, I completely understand that every extra word has the potential to distract your customer.

Hence, I choose my words carefully.

I keep my sentences short, crisp and to the point.

I know where to use power words and where to avoid them.

I can independently research.

I never take bulk writing assignments.

It means I spend enough time on an assignment to create quality content.

My primary focus is on your readers and their concerns.

When they are looking for information on Google (or any other search engine) they need specific information.

They have an intent called “search intent”.

They must find content according to their search intent.

I know how to write content for that.

If you’re searching for “copywriting service for SEO companies” I know that this web page should be able to provide you all the needed information to help you decide – in my favor.

Similarly, when you are improving search engine rankings for your clients, you also want to improve their conversion rate.

Search engine traffic without conversion rate is meaningless.

Even if you can help your clients improve your search engine rankings but they don’t grow their business, they are going to feel disenchanted.

They may not blame your SEO company for not being able to sell more despite having higher search engine rankings, they will realize that something is amiss.

In most of the cases, provided they have a good product or service, it is a messaging, it is the copywriting.

The copy on the website is unable to convince and convert.

Hence, when you hire me as a copywriter I can help your clients improve both their search engine rankings and conversion rate.

This is one of the biggest reasons why my current web design and SEO companies stick with my copywriting services.

I deliver them

  1. Higher search engine rankings for the clients.
  2. Better conversion rate for their clients.

I can do the same for your clients.

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I do SEO copywriting from a businessperson’s perspective.

I run my own business.

I fully understand how important it is to convince your visitors.

Whether I’m writing a blog post or a web page or a landing page, ultimately, the objective is to improve the conversion rate.

This is why you are looking for a copywriter.

The job of a copywriter is to improve sales.

The job of an SEO copywriter is to improve search engine rankings as well as sales.

I can deliver you both.

Some questions you may have about my SEO copywriting services

As an SEO company or an agency, you may have some valid questions before you decide to hire my copywriting services.

Answering some questions below.

Can I deliver you quality content writing and copywriting?

Yes. I can.

To get a glimpse of how I write, you can visit my blog.

You can ask for relevant samples when you contact me.

My process for delivering quality copywriting is quite straightforward:

  • Empathize with the reader.
  • Convince her that I understand her problem.
  • Give the solution.
  • Explain to her, preferably with authoritative data, why this solution is the best.

Every copy revolves around this concept and it ensures that I deliver quality work.

Can you count on me for delivering quality copywriting regularly?

I will be frank.

Sometimes I have too much work.

Sometimes I have no work at all (this happens because I don’t promote myself as consistently as I should).

But in most of the cases, I have enough time.

If I didn’t, I wouldn’t be writing this page.

I never overcommit and overpromise.

At the same time, I understand that regularity is very important.

So, yes, once I have committed, I am regular.

Can I adapt my writing style for the needs of your different clients?

I am first a writer and then a content writer/copywriter.

Once I have the background information, I can write on any topic.

I have a decent inventory of vocabulary that covers practically every industry – this is because I have been writing for different businesses for more than 20 years.

A couple of weeks ago, on the same day I worked on two blog posts, one for a daycare center and one for a blockchain project.

Can I do SEO copywriting without needlessly using the keywords?

One has to strike a balance when writing.

Your keywords are important so let us not pretend that they are secondary to your writing.

Having said that, needlessly using the keywords can get you penalized.

I know how to use the given keywords strategically and integrate them into the overall web page or blog post body text.

When I’m writing content for your clients, I will use the main keyword within the first 100 words, contextually, and then I will keep on using the main keyword and its variations throughout the copy.

Can I write engaging and convincing copy for your SEO clients?

Yes I can.

I have the needed writing skills to engage the readers.

I don’t bore the readers.

I fully understand that the purpose of the present sentence is to make the reader go to the next sentence.

The focus must always be the reader.

I can provide you a specific answers if you contact me to know more about my SEO copywriting services.

Topics covered on this webpage: Content writing services for SEO companies | Content writing services for SEO companies | Content writer or copywriter for SEO companies

Looking for a writer for your meta descriptions?

Need a writer to write your meta descriptions

Need a writer to write your meta descriptions?

Although, as a content writer, I mostly write blog posts, web page text or copywriting materials such as landing pages and email marketing campaigns, many clients also want me to write meta descriptions for them.

Just today (September 14, 2020) spent a considerable amount of time writing 50 meta descriptions for the webpages of a client’s website.

Just meta descriptions.

I had the written main content for the website a few weeks ago and I had submitted all the documents.

A couple of days ago I received an email stating that they cannot come up with compelling meta description text.

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What is meta description writing?

A meta description gives the summary of your web page or blog post to the search engines or social media websites (where your links are posted).

When you visit a web page or a blog post, you don’t see the meta description.

This description exists in HTML format, in the header area of your web page or blog post.

It is part of the source code – the HTML or the PHP program that displays the information on your website in a particular format.

Want to see the meta description of this web page?

Right click somewhere (preferably a blank area) and when the context menu appears, click on something like “View source code”.

Try to find something like

<meta name=”description” content=”” />

When you use Google, below the main hyperlink in the search results, this is the extra information that you read about a web page.

For example, in the screenshot below, I have highlighted the meta description information.

How your meta description appears in search results

How your meta description appears in search results.

Meta description is very important.

This is why it is extracted from your web page and displayed in the search results.

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Even when someone shares your link on Facebook, Twitter or LinkedIn, it is your meta description that is displayed.

It is a snapshot of your message.

Merely by reading your meta description your prospective visitor should be able to make out what information your web page contains.

Your title captivates your prospective visitor, and your meta description further the convinces him or her to visit your link.

Does your meta description affect your SEO?

The jury is still out.

Some SEO experts say that it has a direct impact on your SEO, and some say, Google doesn’t take the text in your description into consideration when ranking your content.

It is categorically said that Google doesn’t use the data in meta descriptions to decide your rankings.

Bing does.

Then why bother?

The reputed SEO company Moz very aptly describes here why your meta description is important:

The meta description tag serves the function of advertising copy. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing. Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage. To maximize click-through rates on search engine result pages, it’s important to note that Google and other search engines bold keywords in the description when they match search queries.

The important expression you should pay attention to is, “The meta description tag serves the function of advertising copy.”

It is the information in this section that draws people to your website.

This may not directly affect your SEO, but if people don’t click your link for the keyword your content is being featured for, Google assumes that people are not interested in your link and hence, begins to lower its rankings for the keyword being used.

For example, if someone searches for “engineering spare parts for water pumps” and your link shows up and not many people click your link, your present rankings begin to suffer.

Hence, you can safely assume that your meta description has an impact on your SEO.

It doesn’t mean you stuff your description with the words because again, Google doesn’t use the text in your description to rank your web page or blog post.

It is the reaction of the people, the search engine users, that has an impact on your rankings and this reaction depends on how convincing your description is.

Your description helps in click-throughs and click-throughs affect your search engine rankings.

Getting clicks from Google are as important as getting featured or improving your SEO.

No matter how many impressions your content can generate, unless people click and come to your website, it doesn’t matter much.

And people click and come to your website when they are attracted by your web page title and your meta description.

Looking for a meta description writer?

Meta description is very short: merely 160-200 characters including spaces.

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By SEO definition, your description shouldn’t be more than 160 characters, including spaces, because this is the number of characters that are displayed by Google, but you can have a lengthier description.

Having said that, some are claiming that since 2017 Google has been displaying 275 characters on the search engine results pages.

I’m not sure about 275 characters so for the time being, I’m going to safely stick with the 160 characters theory.

When you are having a lengthier description, make sure that the most important component of your meta description appears within the first 160 characters so that all the important information is visible in the search results.

Why do you need a content writer for writing meta descriptions?

As explained above, meta descriptions are very important.

Wherever information about your web page or blog post is extracted automatically, it is your title and meta description that are used to display your information.

When your link appears in search results, people read your description and then decide to come to your website.

When your link appears on people’s timelines on Facebook, Twitter and LinkedIn, people read your description and then decide to come to your website.

Consequently, your meta description must be written professionally, convincingly and accurately.

There shouldn’t be any grammar or spelling mistakes because if there are grammar or spelling mistakes in your description, people assume that even your website is going to have such mistakes and hence, cannot be relied upon.

Your brand image is represented by your meta description.

You can gauge the importance of meta description from the fact that Google uses it to display your link and even the social media websites use it to display your link.

Don’t they have technologies to just randomly pick up text?

They definitely do.

Exactly this is what happens when your link is featured in the “Featured Snippets” section of the search results.

Google automatically decides what text is most appropriate for the question being asked and then puts that text in the “Featured Snippets” section.

So, if it can randomly pick up text for the “Featured Snippets” section, why can’t it do the same for the description section?

Because it wants you to decide which information you want to provide to search engine users to attract them to your website.

Hence, if you want to put your best foot forward, you need a trained and experienced writer who can write you convincing meta descriptions.

Three things are very important:

  1. Your meta description must be enticing enough to make people click your link.
  2. It should be impeccably written because it is like the first impression that you make on your visitors.
  3. Maximum amount of useful information must be expressed within the first 160 characters, including spaces, so that even if Google truncates the remaining portion of your description, people get your important message.

I can help you with all these things.

Contact me if you’re looking for an experienced writer to write your meta descriptions.

Landing page copywriting services to improve your conversion rate

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The image shows overlapping landing pages with the landing page copywriting services caption

Landing page copywriting services

My landing page copywriting services can help you improve your conversion rate.

Table of content:

Copywriting services for landing page can improve your ROI and conversion rate.

I am an experienced landing page copy writer who can help you improve your on page conversion rate and reduce bounce rate.

A landing page is dedicated to a single KPI (Key Performance Indicator).

Copywriting for a landing page needs to be focused, to-the-point and of course, compelling.  The call-to-action must be clearly defined.

Landing page copy writing services – Great landing page copywriting leads to better conversion rate.

Copywriting for a landing page is done keeping the precise profile of your audience in mind.

The person providing your landing page copywriting services knows that your landing page is not for everyone.

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It is very specific and very targeted.

Important aspect of landing page copywriting services:

When writing copy for your landing page, it is very important to keep in mind from where the traffic is coming and what are the people coming to your landing page looking for?

As your landing page copywriter I will craft my writing according to the source from which you are getting traffic, whether it is PPC campaigns on search engines or social media websites.

Often, a landing page made for an AdWords campaign may be different from a landing page made for a Facebook campaign or and Instagram campaign.

Landing page copywriting services: Convert more with conversion-led landing pages

Convert more with landing page copywriting services

Convert more with landing page copywriting services

Your landing page has a huge responsibility to convert visitors into leads.

But without a salesperson there to address concerns or answer questions, the pressure is on your landing page to do all the work.

Think about how many times you’ve visited a landing page and felt confused, uninspired, or unsure of what to do next.

Those are all signs of a poorly designed landing page, and they’re costing you valuable leads.

My landing page copywriting services can help you create sales-winning landing page copy that not only converts visitors into leads but also makes a lasting impression. I will closely work with you to create landing page copy that is:

  • Tailored to your target audience.
  • Optimized for conversions from start to finish.
  • Written in a clear and engaging style that reflects your brand’s voice.
  • Perfectly balanced to highlight both features and benefits.

Landing page copywriting services: What is a landing page and how can a proficient landing page copywriter help you?

Copywriting services for landing page

Copywriting services for landing page

As the name suggests, a “landing page” is a web page where people land – they arrive on your website.

Someone providing you copywriting services for landing page must clearly no the difference between your home page and your landing page.

A landing page can be a part of your sales funnel containing multiple landing pages or it can be a standalone web page designed to accomplish a single task.

This single task can be asking people to register for your seminar, contact you for your consulting services, buy your e-book, buy one of your products or subscribe for your email newsletter.

Your homepage is NOT your landing page. Make sure the person providing you copywriting services for landing page knows that.

Whereas your homepage represents your entire business, a landing page focuses on a single call-to-action.

In terms of improving your SEO, a landing page is where people land after coming across your link on Google.

If you have found this page on Google and have straightaway come to this page by clicking the link, it is a landing page.

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But by strict definition, landing pages are normally used for PPC campaigns because in PPC campaigns, every click matters.

Hence, if, you are spending $100 every day on Google AdWords the copywriting on your landing page must do business of more than $100 to either break even or make profit.

For this to happen, your landing page must have a good conversion rate.

As an experienced landing page copywriter I can achieve that for you – I can improve your conversion rate.

Your conversion rate depends on what is written on your landing page.

This is where I can help you as a proficient landing page copy writer.

I know how to hook your visitors the moment they land on your landing page.

I know how to make them read each and every headline and sub-headline, each and every sentence, each and every paragraph, and each and every bullet point.

How do I achieve that?

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When you decide to hire my landing page copywriting services I learn about your audience as much as possible.

I also thoroughly understand your product or service you are planning to promote through your landing page.

Then I make a connection between your audience and your product or service.

I find out what is the most compelling reason for people to buy your product?

What is the most pressing problem and how desperately are they looking for a solution?

Solving problems with landing page copywriting

Solving problems with landing page copywriting

When a person comes to your landing page, he or she should be immediately able to relate to what is written on your landing page.

On your landing page people don’t want to read long sentences. In fact, all the main expressions – headings, subheadings, the first few sentences, the bullet points – must be short and crisp and to the point.

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Your landing page must also use the language people are familiar with.

From a person looking for a high-end gadget to someone looking for a blonde wig, the language must be crafted accordingly during the process of your landing page copywriting.

When writing copy for your landing page I will make sure that there are no distractions in the writing.

As your preferred landing page copywriter I know that even small distractions (in the name of adding a bit of extra information) can send people away from your landing page.

Copywriting services for landing page: 20 characteristics of successful landing page copywriting

  1. Clearly state your value proposition: Tell visitors why they should choose your product or service over the competition.
  2. Use strong headlines: Grab attention and make visitors want to learn more.
  3. Highlight benefits, not just features: Focus on how your product or service can improve the lives of your customers.
  4. Use clear and concise language: Avoid jargon and technical terms that may confuse your audience.
  5. Write in a conversational tone: Speak to your visitors like you would a friend.
  6. Use strong calls to action: Tell visitors what you want them to do next.
  7. Use social proof: Testimonials, reviews, and case studies can build trust and credibility.
  8. Optimize for mobile devices: A significant portion of your visitors will be viewing your landing page on their smartphones or tablets.
  9. Use visuals effectively: Images and videos can help break up your text and make your page more engaging.
  10. Keep your landing page focused: Don’t try to cram too much information onto one page.
  11. Use A/B testing: Experiment with different versions of your landing page to see what converts best.
  12. Make sure your landing page is relevant to your ad copy: Visitors should be able to immediately tell that they’ve landed on the right page.
  13. Track your results: Use analytics to measure the success of your landing page and identify areas for improvement.
  14. Continuously refine your copy: Landing pages are never perfect, so be prepared to make changes as needed.
  15. Write for your target audience: Use language that resonates with your ideal customers.
  16. Emphasize urgency: Create a sense of scarcity to encourage visitors to take action immediately.
  17. Use persuasive language: Use strong verbs and emotional triggers to motivate visitors to convert. Landing page copy writing services.
  18. Don’t be afraid to ask for the sale: Clearly state what you want visitors to do, whether it’s signing up for a newsletter, making a purchase, or scheduling a demo. Copywriting services for landing page.
  19. Make your landing page visually appealing: Use high-quality images and a consistent design that reflects your brand.
  20. Keep your landing page up-to-date: Regularly review and update your landing page to ensure it remains relevant and effective.
There should be no distractions in your landing page copywriting

There should be no distractions in your landing page copywriting

Landing page copywriting shouldn’t be confused with copywriting for other sections of your website

Before you hire landing page copywriting services you must understand one thing:

Many people confuse a landing page with the website homepage, which is not.

In fact, as I have explained in Difference between content writing and copywriting, you shouldn’t make your average content writer work on your landing page because he or she may not know the difference between writing for the usual pages on your website and writing the copy of your landing page. Even small changes can make a big difference.

Landing page copywriting services are specialized services.

As explained above, a landing page is not for everyone. Whereas, your homepage may be for everyone who might be directly or remotely interested in doing business with you.

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For example, for an AdWords campaign or a Facebook campaign, it doesn’t make sense to use your homepage.

Your home page talks about the entire collection of products or services you provide.

Although this is a good way of providing information to your general visitors, for a PPC campaign, a social media campaign or an email campaign, the general homepage is distracting.

Instead, you get a better conversion rate if you use a unique, dedicated landing page for your campaign.

A landing page is focused on a single call-to-action objective. Some of the call-to-action in landing page content examples include,

  • Subscribe to your newsletter.
  • Avail a particular SEO service.
  • Download an e-book.
  • Attend a seminar or workshop.
  • Purchase a set of CDs.
  • Book an appointment for a real estate deal.

A landing page has a clear-cut objective. It doesn’t even have your usual navigation bar. There are no hyperlinks except for the contact form or the shopping cart button.

My landing page copywriting services can help you achieve that objective.

What are the benefits of hiring copywriting services for landing page or landing page copywriting services?

  • Landing page copywriting services increase your conversion rate.
  • Copywriting services for landing page improve your SEO.
  • Copywriting services for landing page enhance your brand consistency.
  • Landing page copy writing services gives you direct access to writing expertise.
  • You save time.
  • Your ROI improves.
  • Your bounce rate reduces.
  • Your credibility increases.
  • Landing page copywriting services increase lead generation.
  • Copywriting services for landing page improve customer experience.

Copywriting services for landing page: Difference between landing page copy writing a landing page optimization

Aspect Landing page copywriting Landing page optimization
Focus Crafting persuasive and compelling content to attract visitors and encourage conversions. Enhancing the overall performance of a landing page to maximise conversions.
Objective To write clear, concise, and persuasive copy that resonates with the target audience and drives action. To identify and implement changes that improve the conversion rate of a landing page.
Scope Primarily concerned with the words and phrases on a landing page. Encompasses all aspects of a landing page, including design, layout, and technical elements.
Process Begins with understanding the target audience, their pain points, and their goals. Starts with analysing existing landing page data and identifying areas for improvement.
Tools Word processors, copywriting tools, and style guides. Analytics tools, heat maps, and A/B testing software.
Skills Strong writing skills, understanding of persuasive writing techniques, and knowledge of the target audience. Analytical skills, data-driven decision-making, and experience with A/B testing.
Role in conversion process Influences the initial impression and decision-making of visitors. Determines the effectiveness of a landing page in capturing leads and generating sales.
Timeline Typically involves creating and revising copy iteratively until desired results are achieved. Ongoing process of monitoring, testing, and refining the landing page based on user behavior and data.
Creative freedom High degree of creative freedom to express ideas and craft engaging narratives. More constrained by data and insights to ensure changes align with user behavior and conversion goals.
Collaboration Often involves working with designers and developers to ensure copy integrates seamlessly with the overall landing page experience. Requires collaboration with marketing teams, product managers, and data analysts to gather insights and implement changes.
Expertise Expertise in copywriting, storytelling, and marketing psychology. Expertise in web analytics, user behavior analysis, and conversion rate optimization.
Contribution to landing page success Crucial for creating compelling messaging that captures attention and drives action. Plays a key role in maximising the effectiveness of a landing page in generating leads and conversions.
Impact on business goals Contribute to achieving marketing and sales objectives by attracting and converting qualified leads. Directly influences the revenue and growth of business by optimising the conversion rate of landing pages.

I’m a copywriter who can increase the conversion rate of your landing page – landing page copy writing services

The success of your landing page rests on its conversion rate.

What’s conversion rate?

In simple terms, your conversion rate is the number of people meeting the objective of your landing page divided by the number of people landing on your landing page multiplied by 100.

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Through my copywriting services for landing page I will try my best to make sure that the maximum number of people meet the objective of your landing page.

A landing page is specifically designed and deployed to get traffic from a PPC campaign or an advertisement.

Every click costs you. Every click that does not convert costs you money but gets no business.

Since, the success of your landing page entirely depends on copywriting, you need to be very careful when you are hiring a landing page copywriter for your business.

How do my landing page copywriting services help?

I don’t use any magic. There isn’t even a secret. There is no landing page formula.

All I do is, I write your landing page copy in a language that convinces and converts and at the same time, is easier to read. I know how to format landing page text.

Through my landing page copywriting services, when I write copy for your landing page I will:

  • Use a straightforward language.
  • Capture the most compelling offer through your main headline.
  • Strategically use sub headlines to highlight the benefits of filling up your contact form or clicking that “call-to-action” button.
  • Use to-the point sentences.
  • Write in a manner that your visitors can relate to what you want to communicate.
  • Mention maximum number of benefits above the fold.
  • Adopt the writing style most suitable to your target audience.

Copywriting services for a landing page is all about following the conventional wisdom.

Empathize with your readers.

As soon as they land on your landing page, they want a solution that you have promised to offer through your advertisement.

Provide the solution immediately.

Don’t beat around the bush.

After you have specified what you can offer to solve the problem, begin to explain how you’re going to solve it.

Solving problems with landing page copywriting

This is called hooking your readers into reading further and as a professional copywriter I am quite adept at achieving this.

Strategically ask them questions and then provide answers when providing copywriting services for landing page.

I’m not promising you an out-of-this-world copy for your landing page.

I’m not here to impress you or your customers and clients.

I’m here to generate business for you.

This, I can do with my landing page copywriting services.

Contact me for more details.