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What is relevant content? Relevance of relevant content

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What is relevant content

What is relevant content?

You must often come across a question: What is relevant content?

Also, what is the importance of relevant content?

Does content relevance decide your search engine rankings?

How do you define relevant content?

Relevant content in terms of SEO refers to information on your web page or blog post that matches a search query.

Such content closely aligns with the search intent and interests of search users.

It must contain highly valuable and useful information that is directly related to the topic or the keywords being searched for.

Content relevance is one of the most important factors that search engines use to rank your website in their search results pages.

The following information can help you learn what is relevant content, especially in terms of SEO:

  • Keyword Optimization: It incorporates relevant keywords and key phrases naturally into the content, including in titles, headings, meta tags, and body text.
  • User Intent Alignment: It addresses the specific needs and intentions of users, providing valuable information, answers, or solutions to their queries. Understanding the target audience and their search intent is vital for creating relevant content.
  • Quality and Depth: It offers high-quality information that is accurate, comprehensive, and up-to-date. Content depth, including in-depth analysis, expert insights, and detailed explanations, enhance the importance of relevant content and content relevance.
  • Uniqueness: It provides original and unique content that stands out from competitors.
  • User Engagement: It encourages user engagement through clear and concise writing, compelling headlines, engaging visuals, and interactive elements.
  • Structured and Readable: It uses proper formatting, headings, bullet points, and paragraphs to improve readability and scanability.
  • Internal and External Linking: It includes relevant internal links to other pages within the website and external links to authoritative sources, which help search engines and users navigate and validate the content.

What is relevant content sought by search engines?

Why do search engines look for relevant content

Why do search engines look for relevant content?

When you seriously decide to improve your search engine rankings, only then you realize the importance of relevant content.

Search engines actively and regularly seek new content.

As more and more search engine algorithms evolve into complex, human-centric logic, they seek content that is relevant to the search conducted by the surfer.

This is called search intent.

Search intent, in terms of content relevance, is all three types:

  1. Informational Intent:
  • When people have questions or want to learn something.
  • They use search queries like “how to,” “what is,” or “tips for.”
  • They seek answers, explanations, or advice.
  • Example: “How to train a puppy,” “What is climate change?”
  1. Commercial Intent:
  • Commercial intent refers to the search queries that indicate a strong intention to make a purchase or engage in a transaction.
  • People with commercial intent are actively looking for products or services to buy.
  • They use search queries that include terms like “buy,” “price,” “best,” or “review.”
  • They seek information that helps them compare options, find deals, or make informed purchasing decisions.
  • Example: “Best running shoes under $100,” “iPhone 12 Pro Max review.”
  1. Transactional Intent:
  • When people intend to complete a transaction or make a purchase.
  • They use search queries with terms like “buy,” “discount,” or specific product names.
  • They want to find products, services, or deals.
  • Example: “Buy iPhone 12 online,” “Best laptop deals.”

Read: What is search intent and how knowing it improves your SEO.

They also want to present freshly updated content to their users.

Here are 5 qualities of fresh content that Google considers important for SEO

  1. Timeliness: Freshness is crucial in providing up-to-date and relevant information to users. Google values content that reflects the latest trends, news, and developments in a particular topic or industry.
  2. Originality: Unique and original content is highly valued by Google. Avoid duplicating or copying content from other sources, as it can negatively impact search rankings. Instead, focus on offering fresh perspectives, insights, and information.
  3. Relevance: Google prioritizes content that directly addresses the search intent of users. Fresh content should align closely with the topic, keywords, and user queries. Ensure that your content provides valuable and specific information that satisfies the needs of your target audience.
  4. Engagement: Content that generates user engagement, such as comments, social shares, or backlinks, signals its relevance and usefulness. Encourage interaction by including opportunities for users to comment, share, or participate in discussions related to your content.
  5. Updates and Additions: Keeping your content updated and adding new information regularly can help demonstrate freshness. Update your existing content to reflect any new insights, changes, or developments in your field. Additionally, consider adding new sections, examples, or case studies to provide additional value to users.

The importance of relevant content is reflected through how seriously you publish fresh content on your website or blog.

Google sends out its ‘freshbot’ spider to gather and index new material from all the sites which offer it.

But why do search engines want to offer fresh, relevant content to their users?

Why is content relevance so important to search engines?

The search engine market is growing at a great pace, and Google has proven that if a search engine gives its users what they are looking for, surfers use that search engine again and again, meaning more business for the search engine.

If you found the same old content whenever you conducted searches, would you use that search engine with regularity?

No.

You’ll go where you can find something new, something fresh, something relevant.

How do you write relevant content for your website on regular basis?

How to write relevant content

How to write relevant content

  • Identify your target audience and understand their needs and preferences.
  • Conduct thorough research on the topics related to your website’s niche.
  • Create catchy and informative headlines to grab readers’ attention.
  • Use a conversational tone to engage your readers and make the content relatable.
  • Break your content into shorter paragraphs and use subheadings for easy readability.
  • Include relevant keywords naturally within the content to improve search engine visibility.
  • Provide practical tips, advice, or step-by-step guides to help your readers solve problems.
  • Incorporate visuals such as images, infographics, or videos to enhance the content.
  • Include statistics or data from credible sources to add credibility to your content.
  • Share personal experiences or anecdotes that relate to the topic to create a connection with readers.
  • Address common questions or concerns your target audience may have.
  • Use bullet points, numbered lists, or bolded text to highlight key points and make the content scannable.
  • Write in a concise manner, avoiding unnecessary jargon or technical terms.
  • Use examples or case studies to illustrate concepts and make them easier to understand.
  • Link to reputable sources or additional reading materials to provide further information.
  • Encourage reader engagement by asking questions or inviting comments at the end of the content.
  • Update your content regularly to ensure it stays relevant and up-to-date.
  • Write about trending topics or current events within your niche to stay in touch with the latest trends.
  • Offer a unique perspective or provide insights that haven’t been covered extensively.
  • Proofread your content for grammatical errors and typos to maintain professionalism.

The importance of relevant content

Importance of relevant content

Importance of relevant content

These days search engines take their users very seriously.

They, therefore, take the content of your website very seriously.

Content relevance is of great importance.

Since all searches (at least 98%) are text based searches, it matters a lot what text your web pages contain.

For instance, if you’re selling desktop images for mobile phone users, you should have lots of information on “desktop images for mobile phones” scattered all over your website.

Similarly, for this web page, I’m trying to optimize my text for the following search terms:

  • “What is relevant content”
  • “Importance of relevant content”
  • “Content relevance”

These words shouldn’t be splattered around nonsensically…they should appear in the proper context, only then they are relevant.

The search engine robots are so smart that they can recognize the needless spamming of keywords and key phrases.

They have developed this strange knack for knowing which pages shows relevant content and which does not.

So if you want join, or remain in the race for high rankings in the search results in the search engines, you should take the freshness and the relevancy of your content damn seriously.

The following points explain to you how you can keep your content regularly updated and relevant.

How to keep your content relevant

How to keep your content relevant

Post regular news

Something or the other keeps happening to your online business that seems worthy of turning into some interesting content.

You got a new project?

Some employee quit?

Some employee joined?

You upgraded your office furniture or your computer hardware?

There was an accident on the road in front of your office building?

The dove couple in the ventilator just hatched eggs and increased their family?

Keep relevant content updated

The importance of relevant content necessitates regularly updating your content.

In fact, you can answer what is relevant content by saying that it is content that is updated regularly.

When you are providing a service or selling a product, you constantly change the features.

You add new features and you upgrade the existing ones.

This can contribute to your content relevance.

There might be other things happening in the similar field that you’d like your customers and clients to be aware of.

Mention that on your website.

This can provide an answer to what is relevant content.

Manage a bulletin board

A bulletin board is an unlimited source of updated relevant content, especially once it buzzes with activity.

If you can successfully facilitate lively and relevant discussions, there will be no dearth of participants, and consequently, there will be no dearth of relevant and updated content.

Posts articles regularly for the importance of relevant content

Articles are a treasure trove of information and you should have plenty of them on your website.

A good thing about having articles on your website is, if your articles are centered around your product or service, your relevant keywords and key phrases appear in them with greater frequency.

In fact, online articles are attaining so much importance that many webmasters pay me to write articles for their websites.

Regularly publishing informational articles has become an integral part of content relevance.

Archive your electronic newsletter

If you publish a regular e-newsletter, you can have an archives section where you can upload all the past, present and the upcoming issues.

Your e-newsletter mostly carries lots of information regarding your field so it is a good source of periodic relevant content.

Maintain a blog

Blogs are a powerful tool that helps you keep your website easily updated.

You can read more about what is a weblog at http://en.wikipedia.org/wiki/Blog. You can either manually maintain a blog or use software like Medium or WordPress.

Finally, fresh and relevant content keeps your website competitive because without such content your website will certainly down the search engine listings and hence loose business.

Additionally, having something new keeps visitors coming back and attracts potential customers.

Again, the answer to what is relevant content is publishing high quality content that informs and engages your visitors.

Difference between SEO content writer and normal content writer

Difference between SEO content writer and normal content writer

Difference between SEO content writer and normal content writer

On this web page you’re going to learn what’s the difference between an SEO content writer and a normal content writer.

An SEO content writer

  • Writes content for better search engine rankings.
  • Focuses on conversion at the same time.
  • Consequently, focuses on quality and relevance.
  • Helps you reduce your bounce rate.
  • Uses keywords for their relevance.
  • Additionally, does whatever a normal content writer does.

A normal content writer

  • Writes well-written content.
  • Is good for informative content writing.
  • Does good research.
  • Provides original content.
  • Provides focused content.
  • Ensure that content is error free and professional.
  • Can also be a competent and effective copywriter.

The basic difference between an SEO content writer (if you are looking for one) and a normal content writer is that the former understands how to create content, without making it spammy, in order to improve your search engine rankings legitimately.

Of course, “legitimately” may differ from search engine to search engine but it’s Google that normally sets the benchmark for what is good and what is bad when it comes to ranking your website. Here are some SEO guidelines for content writers.

Personally I believe every good content writer takes care of your SEO aspect automatically, naturally.

For instance, although I don’t promote myself as an SEO expert, many of my clients hire me as their content writer because they want to improve their search engine rankings and they realize that my content can achieve that for them.

Should you specifically hire an SEO content writer?

Should you hire an SEO content writer?

Should you hire an SEO content writer?

You should hire a content writer that can help you improve your SEO by creating high quality content.

That content writer doesn’t necessarily have to promote himself or herself, as an “SEO content writer”.

Again, there is nothing wrong in the terminology.

Not every content writer can help you improve your rankings.

In fact he or she may even harm your SEO unknowingly by putting more stress on your rankings and less stress on the value your content provides to your customers and clients.

Listed below are a few things your SEO content writer must focus on in order to improve your search engine rankings without incurring the wrath of the various updates Google keeps on releasing every six months.

  • Focus on one, or at the most two primary keywords at a time
  • Incorporate your longtail and LSI keywords intelligently in natural language
  • Write in a language and a style used by your target audience
  • Use keywords that your target audience uses while creating content
  • Let the keywords appear naturally rather than forced
  • Use your keywords in the beginning of the title of the webpage or the blog post seamlessly
  • Strategically place your primary and longtail keywords within the headline tags
  • If possible, use your primary and longtail keywords within bulleted lists
  • Link to other important pages on your website or blog and use your keywords as hyperlinked text

Please remember that your content writer can take care of all the above-mentioned things despite creating lousy content.

That won’t help you much and this doesn’t make him or her a worthy SEO content writer.

Your SEO content writer needs to put your users first

Ultimately it’s your customers and clients who will be doing business with you and not the search engines.

No amount of good rankings are going to help you if your prospective customers and clients aren’t inspired to do business with you. Conversion rate is of utmost importance.

So when creating content, your content writer must first focus on creating compelling content that aims at converting visitors into paying customers and clients.

Once that has been ensured, he or she should start incorporating your keywords while taking care that the quality of the content isn’t diminished. This can be a double-edged sword and this is where the experience of a content writer matters.

Whereas a normal content writer, no matter how well he or she can write, won’t be able to incorporate your keywords without sounding manipulative, your SEO content writer will be able to incorporate them seamlessly and naturally.

How to choose between an SEO content writer and a normal content writer?

Good search engine rankings are very important for your business and this cannot be denied.

Search engine rankings cannot be improved without quality content.

You can very soon find yourself trapped in a vicious loop if your content writer neither understands the importance of quality content writing nor how quality content writing impacts your SEO.

When it comes to making a choice, go for a good content writer who is a talented writer.

Good content automatically takes care of your SEO.

When you are hiring a content writer for your business make sure that your writer is a passionate writer and he or she loves to communicate, and knows how to do that.

Your content writer should also be a fast learner. Writing for the web is totally different from writing for conventional print media.

He or she should be able to write in simple but impressive language. He or she should also know how to write smaller sentences, but with a convincing tone.

Before hiring a content writer for your business whether you want to improve your SEO or general quality of your content, if you have time, increase your own understanding of how search engine rankings work.

Search engine ranking these days no longer depend on “optimized content” or “SEO content”.

It depends on quality content, on the relevance of your content.

Work with a content writer who totally understands how important the quality of your content is. The rest, for example the SEO, is taken care of on its own.

Click to know more about my blog writing services

Inbound marketing with my content marketing and consulting

Inbound marketing with my content marketing and consulting services will help you connect with potential customers and clients through engaging content. Streamline your online content publishing and distribution and improve your online and off-line sales in record time. With inbound marketing through my content marketing and consulting services you will

  • Increase your website traffic from search engines, blogging and social networking websites such as LinkedIn, Facebook, Twitter and Google Plus
  • Optimize your conversion rate through compelling and convincing content on your homepage and other business pages
  • Get measurable results in your B2B and B2C marketing efforts
  • Generate more leads through e-mail marketing and blog publishing
  • Increase brand loyalty by continuously providing high-value content to your target audience through the media channels they prefer, and in a language they relate with
Inbound marketing funnel

Encourage people to come to your website on their own instead of interrupting them and consequently, annoying them, possibly, for ever. Conventional advertising hardly works these days. It’s been shoved down people’s throats for decades now and everybody is fedup of it whether it is on the Internet or the conventional media such as TV and print.

People don’t like to be interrupted while they are engaged in their favorite activities such as reading articles, watching videos or interacting on their preferred social networking websites. They want to contact you when THEY want to contact you. They don’t want to hear from you unless they need your products and services.

The great thing about content marketing is that you can create a presence that can help people find you for the right reason, when they actually need you. Inbound marketing will be attracting two types of people to your website:

  • People who know you and the business you do
  • People who are looking for a service or a product that you can offer but right now they don’t know that you do

My content marketing and consulting services can help you attract both types of people by creating a presence that not only expands your reach, but also makes people trust you and respect you. For this to happen you not only need high-quality content you also need it with uninterrupted regularity. On your own it might be difficult for you to figure out what sort of content you should publish and which channels you should use to distribute your content so that it reaches the right people, or, the right people can easily find it.

Inbound marketing cannot be leveraged by merely publishing blog posts and articles under your website as well as article directories (that no longer seem to work after Penguin and Panda updates). For it to be effective, people should be easily able to find you and for that to happen you need right content at right places, and in case of a tough competition, on a regular basis.

Streamlining content publishing and distribution can be a challenging job without understanding your audience. You need to know

  • What they’re looking for
  • What catches their imagination
  • What channels they use in order to find the information they are looking for – search engines, blogs, news websites for social media and social networking services
  • What language they use while searching for, and talking about, your product or service

Why inbound marketing?

Market these days is driven by conversations. Due to various social networking websites, and even blogs, instead of believing in the messages telecast through various advertising networks, people tend to believe in what other people say. They talk to each other, they seek advice and they compare advantages and disadvantages before purchasing a particular product or service. They trust their friends, family members and colleagues more than they trust advertising and marketing professionals. They want to decide on their own rather than being told what to buy, and this is the greatest shift the world has witnessed in the field of business.

The best way of building such type of trust is bringing people to your website again and again and creating an environment where people come to your website on their own, knowing quite well why they are coming. But if people, right now, don’t come to your website to buy your products and services repeatedly and you need to bring them back multiple times (a sale rarely happens on the first visit) in order to convert them into paying customers and clients, what do you do? You spread your content on the Internet in various formats and then provide high-quality information on your own website when they come to you.

A positive sense of familiarity is the key component of inbound marketing. Provide timely and valuable content so that people begin to respect you, and create an environment that encourages two-way communication between you and your prospective customers and clients. The more they interact with you, the more they are exposed to your content, the more they come across your content on their friends’ timelines, the more they promote your content on their own timelines, the more they are able to trust you.

This can be achieved via targeted content marketing. Contact me to know how my consulting services can help you in this regard.