Tag Archives: landing page copywriting

What’s the difference between a landing page and a normal web page?

What is a landing page and how it is different from a normal web page?

People often think that a homepage is a landing page. If people are arriving from search engines to a particular link, then then they think that particular link is a landing page.

Logically, wherever on your website people arrive, it is your landing page.

But in terms of copywriting and digital marketing, there is a difference between a landing page and a normal page.

When do you use a landing page?

When to use a landing page?

A landing page is used in conjunction with a PPC campaign.

A landing page is also used to send traffic from an email marketing campaign or a social media marketing campaign.

A landing page is different than a normal web page in the sense that you don’t write and publish a landing page to improve your search engine rankings.

You publish a landing page to make sales or to nurture leads.

Traffic comes to your landing page through a concerted effort. Landing pages are not known for their higher search engine rankings.

For example, you’re not going to publish a series of landing pages to improve your search engine rankings

Can your homepage be your landing page?

Many consider their homepage as their landing page because one, it is their main page and most of the conversion happens through it, and two, in their PPC campaigns, they send the visitors to their homepage.

But otherwise, a landing page is exclusively created to run a campaign to either sell a product or to capture leads.

A landing page is targeted

A landing page is highly focused.

You can create a landing page to make visitors download your e-book or case study in return of an email ID.

You can create a landing page to sell a course or a workshop.

You can promote an offer or a discount using a landing page.

A landing page thrives due to its sales copy. An experienced copywriter who can communicate well, writes a landing page.

Landing page copywriting is costlier

Copywriting for a landing page, therefore, costs more.

It’s not that one needs to write a lot in the case of a landing page. A web page having 1000 words may cost a lot less than a landing page having 500 words.

In fact, sometimes only 250 words may do the job, but a copywriter may charge as if he or she is writing 5000 words.

Just the fact that only 250 words are needed and not 5000 words tells you how much experience your copywriter has, and then you pay for that experience, and not for the number of words.

A landing page needs to be compelling. It must convince people into performing the action you want them to perform.

For example, if you want people to register for your webinar and if your landing page copy is not able to convince them, they’re not going to register, or the conversion rate of your landing page is going to be quite poor.

This means, the money that you are be spending on your PPC campaign, on your email campaign, or on your social media marketing campaign, it is going waste because the traffic is not converting.

Remember that every person that you send to your landing page, you spend money on that person or visitor.

Hence, for better conversion rate, you need compelling and effective copywriting, which is different from usual content writing for a web page.

The level of expertise needed to write a landing page is completely different from that of writing a normal web page.

This is why, when I send an estimate for a landing page, it is a lot different from the estimate of the usual web page.

When do you use a normal web page?

What about normal web pages?

Any web page on a website included in your navigation is a normal web page.

For example, if you have an “Our Services” or an “About us” page on your website, it is a normal web page.

I’m not saying a normal web page on your website doesn’t need to convert – of course every page on your website is supposed to convert.

But the necessity to convert is lower because you’re not spending money for every visitor, you’re getting to that normal web page.

Most of the traffic that comes to your normal web page originates organically. It either comes from search engines like Google, or from other websites and blogs that may have published your link.

A normal web page gives information about your company. It doesn’t necessarily sell a product or a service.

There is no sense of urgency in a normal web page.

Suppose you have B2B website. Your business partners would prefer to come to your website and get information about the products or services that you are offering.

They just want the information. Right now they don’t want to buy from you so they are not expecting to be hard sold.

For example, I may have a web page on my content writing process. Here I explain how I approach individual content writing assignments.

Even this present web page that explains the difference between a landing page and a normal web page, is not a landing page. It does not ask you to hire me for my copywriting and content writing services. It simply explains to you the difference between a landing page and a normal web page.

Hence, this is a normal web page.

Again, I’m not saying this web page is not supposed to get me work. It provides information. It nurtures leads. If not right now, maybe someday in the future, it will have an impact on one of my clients, or in a remote manner, improve my search engine rankings.

Content writing and copywriting services for PPC campaigns

What are PPC campaigns and why the conversion rate is important for them?

When you run a PPC campaign, you pay for every click, and hence, the nomenclature, “pay-per-click”. You pay for every click you get. Whenever someone clicks on your link you pay for that click.

Conversion rate is important for your PPC campaigns.

You can run PPC campaigns on search engines like Google and Bing. On search engines they appear as “sponsored links”. You bid on individual keywords.

For example, if I want to run a campaign for content writing services for PPC campaigns or copywriting services for PPC campaigns I will first have to see how much my competitors are paying for listings on the first page on Google. If I want to appear higher than them, I will have to bid higher than the highest bidder.

If I have 10 keywords, I will need to bid for all those 10 keywords to appear on search results among “sponsored links”.

These are called PPC campaigns on the search engines.

You can also run PPC campaigns on social media and social networking websites like Facebook and LinkedIn. They have their own system, but the philosophy is the same: pay-per-click – you pay for every click you get from them.

The importance of the conversion rate of your PPC campaign

Since you are paying for every click, each click that doesn’t result in a sale (or the action you want them to perform, for example, download your e-book or case study) is costing you money. Of course, even those clicks that result in a sale cost you money, but you are getting a result.

The better is your conversion rate, the better is the ROI of your PPC campaign.

The success of your PPC campaign depends on your conversion rate.

Conversion rate is the ratio between the number of people who come to your website through your PPC campaign and the number of people who buy your product or service for which you are running your PPC campaign.

Conversion rate explained

Naturally, you want greater number of people buying from you.

Some campaigns have a 5% conversion rate, some have 10%, many even have 40%.

Content writing and copywriting have a direct impact on your PPC campaign’s conversion rate

Here, although I’m using both the terms “content writing” and “copywriting”, when it comes to writing for your PPC campaigns, you’re mostly dealing with copywriting.

The link that you share in your PPC campaign goes to a landing page. The landing page is where the whole action happens.

Your landing page is a focused web page that is created solely for the purpose of serving people who are coming to your website through your PPC campaign.

Some digital marketers suggest creating dedicated landing pages for individual keywords. Having dedicated landing pages for individual keywords increases your conversion rate.

But what increases the conversion rate of your landing page?

Its copy. This is where my copywriting services can help you.

When visitors come through your PPC campaign to your landing page, the maximum number of people need to convert.

For this to happen, you need to deliver your message convincingly.

If the copy on your landing page does not move people, they are not going to buy from you. They’re going to leave your landing page without buying. This will waste the money you have spent on your campaign.

The more visitors leave your landing page without buying, the more money you waste.

How does my copywriting service help you improve conversion rate of your landing page?

I write very focused content. When I write the copy for your PPC campaign landing page, your prospective customers and clients are going to be my main focus.

What are they looking for?

What types of words and expressions are going to convince them?

Do they feel informed?

Do they feel engaged?

Can they easily read the copy on your landing page and understand your message?

Does your message make the right emotional impact?

Does your copy follow a narrative and keep people bound to the core message?

Do they read till the end and then do what you want them to do (why your product, high your service or download your e-book, or simply fill up your contact form)?

These are very important questions.

Only an experienced and professional content writer and copywriter can help you achieve all these for your landing page.

Why hire my content writing and copywriting services for your PPC campaigns?

Efficient content writing and copywriting services.

Most of my clients, when they hire me for their PPC campaigns, do so for two reasons:

Write the copy of the PPC campaign itself.
Write the copy of the landing page.

The copy of the PPC campaign is also very important especially when you are advertising on Google.

If the conversion rate of your PPC campaign itself (not the landing page) is higher, do you know that you pay less per click?

Google has devised its payment model in such a manner that if your campaign attracts more clicks, you pay less for the same space and if your campaign attracts fewer clicks, you pay more.

Hence, I can write copy to attract more clicks for your PPC campaigns.

Then comes the landing page. When people click your PPC campaign link, they come to your landing page.

You have got their attention. Now you must keep them attentive. This is the job of the landing page copy.

I will start with a hard-hitting headline that immediately tells your visitors what they are going to get from you.

I will start with a captivating first sentence. Every sentence of mine will lead them to the next sentence and this is how I will formulate the whole narrative.

By the time they are through with the entire copy, they will be ready to buy from you.

I’m not saying I can deliver you an insane conversion rate, but I can definitely improve your present conversion rate or the conversion rate of your upcoming PPC campaign through my content writing and copywriting services.

Contact me for more details.

Landing page copywriting services to improve your conversion rate

Landing page copywriting services

My landing page copywriting services can help you improve your conversion rate.

Table of content:

Convert more with conversion-led landing pages.
What is a landing page and how can a proficient landing page copywriter help you?
20 characteristics of successful landing page copy writing.
Landing page copywriting shouldn’t be confused with copywriting for other sections of your website.
What are the benefits of hiring of copywriting services for your landing page?
Difference between landing page copywriting and landing page optimization?
I’m a copywriter who can increase the conversion rate of your landing page.

Copywriting services for landing page can improve your ROI and conversion rate.

I am an experienced landing page copy writer who can help you improve your on page conversion rate and reduce bounce rate.

A landing page is dedicated to a single KPI (Key Performance Indicator).

Copywriting for a landing page needs to be focused, to-the-point and of course, compelling. The call-to-action must be clearly defined.

Landing page copy writing services – Great landing page copywriting leads to better conversion rate.

Copywriting for a landing page is done keeping the precise profile of your audience in mind.

The person providing your landing page copywriting services knows that your landing page is not for everyone.

click-or-tap-to-know-more-about-my-content-writing-services-and-content-marketing-services

It is very specific and very targeted.

Important aspect of landing page copywriting services:

When writing copy for your landing page, it is very important to keep in mind from where the traffic is coming and what are the people coming to your landing page looking for?

As your landing page copywriter I will craft my writing according to the source from which you are getting traffic, whether it is PPC campaigns on search engines or social media websites.

Often, a landing page made for an AdWords campaign may be different from a landing page made for a Facebook campaign or and Instagram campaign.

Landing page copywriting services: Convert more with conversion-led landing pages

Convert more with landing page copywriting services

Your landing page has a huge responsibility to convert visitors into leads.

But without a salesperson there to address concerns or answer questions, the pressure is on your landing page to do all the work.

Think about how many times you’ve visited a landing page and felt confused, uninspired, or unsure of what to do next.

Those are all signs of a poorly designed landing page, and they’re costing you valuable leads.

My landing page copywriting services can help you create sales-winning landing page copy that not only converts visitors into leads but also makes a lasting impression. I will closely work with you to create landing page copy that is:

Tailored to your target audience.
Optimized for conversions from start to finish.
Written in a clear and engaging style that reflects your brand’s voice.
Perfectly balanced to highlight both features and benefits.

Landing page copywriting services: What is a landing page and how can a proficient landing page copywriter help you?

Copywriting services for landing page

As the name suggests, a “landing page” is a web page where people land – they arrive on your website.

Someone providing you copywriting services for landing page must clearly no the difference between your home page and your landing page.

A landing page can be a part of your sales funnel containing multiple landing pages or it can be a standalone web page designed to accomplish a single task.

This single task can be asking people to register for your seminar, contact you for your consulting services, buy your e-book, buy one of your products or subscribe for your email newsletter.

Your homepage is NOT your landing page. Make sure the person providing you copywriting services for landing page knows that.

Whereas your homepage represents your entire business, a landing page focuses on a single call-to-action.

In terms of improving your SEO, a landing page is where people land after coming across your link on Google.

If you have found this page on Google and have straightaway come to this page by clicking the link, it is a landing page.

But by strict definition, landing pages are normally used for PPC campaigns because in PPC campaigns, every click matters.

Hence, if, you are spending $100 every day on Google AdWords the copywriting on your landing page must do business of more than $100 to either break even or make profit.

For this to happen, your landing page must have a good conversion rate.

As an experienced landing page copywriter I can achieve that for you – I can improve your conversion rate.

Your conversion rate depends on what is written on your landing page.

This is where I can help you as a proficient landing page copy writer.

I know how to hook your visitors the moment they land on your landing page.

I know how to make them read each and every headline and sub-headline, each and every sentence, each and every paragraph, and each and every bullet point.

How do I achieve that?

When you decide to hire my landing page copywriting services I learn about your audience as much as possible.

I also thoroughly understand your product or service you are planning to promote through your landing page.

Then I make a connection between your audience and your product or service.

I find out what is the most compelling reason for people to buy your product?

What is the most pressing problem and how desperately are they looking for a solution?

Solving problems with landing page copywriting

When a person comes to your landing page, he or she should be immediately able to relate to what is written on your landing page.

On your landing page people don’t want to read long sentences. In fact, all the main expressions – headings, subheadings, the first few sentences, the bullet points – must be short and crisp and to the point.

Your landing page must also use the language people are familiar with.

From a person looking for a high-end gadget to someone looking for a blonde wig, the language must be crafted accordingly during the process of your landing page copywriting.

When writing copy for your landing page I will make sure that there are no distractions in the writing.

As your preferred landing page copywriter I know that even small distractions (in the name of adding a bit of extra information) can send people away from your landing page.

Copywriting services for landing page: 20 characteristics of successful landing page copywriting

Clearly state your value proposition: Tell visitors why they should choose your product or service over the competition.
Use strong headlines: Grab attention and make visitors want to learn more.
Highlight benefits, not just features: Focus on how your product or service can improve the lives of your customers.
Use clear and concise language: Avoid jargon and technical terms that may confuse your audience.
Write in a conversational tone: Speak to your visitors like you would a friend.
Use strong calls to action: Tell visitors what you want them to do next.
Use social proof: Testimonials, reviews, and case studies can build trust and credibility.
Optimize for mobile devices: A significant portion of your visitors will be viewing your landing page on their smartphones or tablets.
Use visuals effectively: Images and videos can help break up your text and make your page more engaging.
Keep your landing page focused: Don’t try to cram too much information onto one page.
Use A/B testing: Experiment with different versions of your landing page to see what converts best.
Make sure your landing page is relevant to your ad copy: Visitors should be able to immediately tell that they’ve landed on the right page.
Track your results: Use analytics to measure the success of your landing page and identify areas for improvement.
Continuously refine your copy: Landing pages are never perfect, so be prepared to make changes as needed.
Write for your target audience: Use language that resonates with your ideal customers.
Emphasize urgency: Create a sense of scarcity to encourage visitors to take action immediately.
Use persuasive language: Use strong verbs and emotional triggers to motivate visitors to convert. Landing page copy writing services.
Don’t be afraid to ask for the sale: Clearly state what you want visitors to do, whether it’s signing up for a newsletter, making a purchase, or scheduling a demo. Copywriting services for landing page.
Make your landing page visually appealing: Use high-quality images and a consistent design that reflects your brand.
Keep your landing page up-to-date: Regularly review and update your landing page to ensure it remains relevant and effective.

There should be no distractions in your landing page copywriting

Landing page copywriting shouldn’t be confused with copywriting for other sections of your website

Before you hire landing page copywriting services you must understand one thing:

Many people confuse a landing page with the website homepage, which is not.

In fact, as I have explained in Difference between content writing and copywriting, you shouldn’t make your average content writer work on your landing page because he or she may not know the difference between writing for the usual pages on your website and writing the copy of your landing page. Even small changes can make a big difference.

Landing page copywriting services are specialized services.

As explained above, a landing page is not for everyone. Whereas, your homepage may be for everyone who might be directly or remotely interested in doing business with you.

For example, for an AdWords campaign or a Facebook campaign, it doesn’t make sense to use your homepage.

Your home page talks about the entire collection of products or services you provide.

Although this is a good way of providing information to your general visitors, for a PPC campaign, a social media campaign or an email campaign, the general homepage is distracting.

Instead, you get a better conversion rate if you use a unique, dedicated landing page for your campaign.

A landing page is focused on a single call-to-action objective. Some of the call-to-action in landing page content examples include,

Subscribe to your newsletter.
Avail a particular SEO service.
Download an e-book.
Attend a seminar or workshop.
Purchase a set of CDs.
Book an appointment for a real estate deal.

A landing page has a clear-cut objective. It doesn’t even have your usual navigation bar. There are no hyperlinks except for the contact form or the shopping cart button.

My landing page copywriting services can help you achieve that objective.

What are the benefits of hiring copywriting services for landing page or landing page copywriting services?

Landing page copywriting services increase your conversion rate.
Copywriting services for landing page improve your SEO.
Copywriting services for landing page enhance your brand consistency.
Landing page copy writing services gives you direct access to writing expertise.
You save time.
Your ROI improves.
Your bounce rate reduces.
Your credibility increases.
Landing page copywriting services increase lead generation.
Copywriting services for landing page improve customer experience.

Copywriting services for landing page: Difference between landing page copy writing a landing page optimization

Aspect	Landing page copywriting	Landing page optimization
Focus	Crafting persuasive and compelling content to attract visitors and encourage conversions.	Enhancing the overall performance of a landing page to maximise conversions.
Objective	To write clear, concise, and persuasive copy that resonates with the target audience and drives action.	To identify and implement changes that improve the conversion rate of a landing page.
Scope	Primarily concerned with the words and phrases on a landing page.	Encompasses all aspects of a landing page, including design, layout, and technical elements.
Process	Begins with understanding the target audience, their pain points, and their goals.	Starts with analysing existing landing page data and identifying areas for improvement.
Tools	Word processors, copywriting tools, and style guides.	Analytics tools, heat maps, and A/B testing software.
Skills	Strong writing skills, understanding of persuasive writing techniques, and knowledge of the target audience.	Analytical skills, data-driven decision-making, and experience with A/B testing.
Role in conversion process	Influences the initial impression and decision-making of visitors.	Determines the effectiveness of a landing page in capturing leads and generating sales.
Timeline	Typically involves creating and revising copy iteratively until desired results are achieved.	Ongoing process of monitoring, testing, and refining the landing page based on user behavior and data.
Creative freedom	High degree of creative freedom to express ideas and craft engaging narratives.	More constrained by data and insights to ensure changes align with user behavior and conversion goals.
Collaboration	Often involves working with designers and developers to ensure copy integrates seamlessly with the overall landing page experience.	Requires collaboration with marketing teams, product managers, and data analysts to gather insights and implement changes.
Expertise	Expertise in copywriting, storytelling, and marketing psychology.	Expertise in web analytics, user behavior analysis, and conversion rate optimization.
Contribution to landing page success	Crucial for creating compelling messaging that captures attention and drives action.	Plays a key role in maximising the effectiveness of a landing page in generating leads and conversions.
Impact on business goals	Contribute to achieving marketing and sales objectives by attracting and converting qualified leads.	Directly influences the revenue and growth of business by optimising the conversion rate of landing pages.

I’m a copywriter who can increase the conversion rate of your landing page – landing page copy writing services

The success of your landing page rests on its conversion rate.

What’s conversion rate?

In simple terms, your conversion rate is the number of people meeting the objective of your landing page divided by the number of people landing on your landing page multiplied by 100.

Through my copywriting services for landing page I will try my best to make sure that the maximum number of people meet the objective of your landing page.

A landing page is specifically designed and deployed to get traffic from a PPC campaign or an advertisement.

Every click costs you. Every click that does not convert costs you money but gets no business.

Since, the success of your landing page entirely depends on copywriting, you need to be very careful when you are hiring a landing page copywriter for your business.

How do my landing page copywriting services help?

I don’t use any magic. There isn’t even a secret. There is no landing page formula.

All I do is, I write your landing page copy in a language that convinces and converts and at the same time, is easier to read. I know how to format landing page text.

Through my landing page copywriting services, when I write copy for your landing page I will:

Use a straightforward language.
Capture the most compelling offer through your main headline.
Strategically use sub headlines to highlight the benefits of filling up your contact form or clicking that “call-to-action” button.
Use to-the point sentences.
Write in a manner that your visitors can relate to what you want to communicate.
Mention maximum number of benefits above the fold.
Adopt the writing style most suitable to your target audience.

Copywriting services for a landing page is all about following the conventional wisdom.

Empathize with your readers.

As soon as they land on your landing page, they want a solution that you have promised to offer through your advertisement.

Provide the solution immediately.

Don’t beat around the bush.

After you have specified what you can offer to solve the problem, begin to explain how you’re going to solve it.

Solving problems with landing page copywriting

This is called hooking your readers into reading further and as a professional copywriter I am quite adept at achieving this.

Strategically ask them questions and then provide answers when providing copywriting services for landing page.

I’m not promising you an out-of-this-world copy for your landing page.

I’m not here to impress you or your customers and clients.

I’m here to generate business for you.

This, I can do with my landing page copywriting services.

Contact me for more details.