Tag Archives: optimized content

Boost your SEO with targeted content writing

Boost your SEO with targeted content writing

Every business wants to boost its SEO – improve its search engine rankings for meaningful keywords – but most of the businesses still don’t know that it is mainly targeted content writing that does the job.

Here is a nice post that reconfirms my statement on this web page that high quality content is the best SEO strategy.

Our targeted content writing can boost your SEO by

  • Writing content according to your keywords and search terms
  • Writing content that really helps your customers and clients
  • Writing content that provides precise answers to people’s questions
  • Providing you high-quality content on an ongoing basis, without ever mitigating quality
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Google aggressively promotes its content quality guidelines. On many occasions it has advised content publishers what sort of content to publish, how to publish it, how to format it and what other things to take care of so that the Google ranking algorithm can understand its intent.

Although there are scores of factors that affect your search engine rankings, you can boost your SEO in a big way through targeted content writing.

What exactly is targeted content writing?

There is no definitive definition for it, but I term “targeted content writing” as writing for a specific purpose using a set of keywords and search terms that are important for the client.

When writing content you should always be clear what you are trying to achieve.

Take for instance this web page; what do you intend to achieve by writing and publishing this web page?

The aim of this web page is to attract those people to my website who want to boost their search engine rankings and they have some idea that targeted content writing can help them.

I am writing informative content but I am also targeting for keywords such as “boost your SEO” and “targeted content writing”. These are my two purposes for publishing this web page.

So, whenever you are publishing a web page or a blog post, have a clear intent in your mind.

You want to achieve something, so accordingly you write the content. This is targeted content writing.

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Sometimes you just want to help your prospective customers and clients for brand building. You don’t want to promote your service. They already know what business you are in and they don’t need to be told. They just need to be educated. You just want to make sure that they have the needed information. That is also targeted content writing.

How you boost your SEO with targeted content writing

As mentioned above, there are multiple factors that affect your search engine rankings. The most important is, of course, the quality of your content.

The way you incorporate keywords and search terms into your content has a big impact on your SEO.

But Google also looks for user behaviour. How do people react to your content?

People’s reaction to your content can manifest in the following ways:

  • Do they click on your links when they come across them on search engine result pages?
  • When the find your content on Google and the click your link, how much time do they spend on your website?
  • After having found and explode your link, to the continued their search or do they no longer search?
  • Many people share your links on social networking platforms such as Google+, Facebook, Twitter and LinkedIn?
  • How many reactions do your links attract on the above-mentioned social networking platforms (likes, retweets, shares, comments, mentions, et cetera)?
  • How many backlinks does your content have?

As you can understand, all these reactions come from people.

When some of these reactions come into force, when they are executed, it signals Google that your content is important, that people like it, or react to it.

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These reactions can only happen if you write and publish targeted content. Content that is really useful and relevant.

If your content is not useful and relevant it won’t motivate people into sharing it, liking it, linking to it, or even going through it.

This is why, when you are intending to drive targeted content, people’s reaction to it is as important as how you incorporate your keywords.

Credible Content can help you boost your SEO by writing high-quality targeted content on an ongoing basis.

Although you can choose to work with us on-and-off, since your SEO also depends on your competition, if your competitor is publishing more content than you, he or she is obviously going to be at an advantage.

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Remember that Google likes fresh content. If you published a blog post or an article 3 months ago and if your competitor has published a blog post or an article just recently, if it is good enough, it is going to be ranked much higher than your link.

Credible Content is a reliable and dependable content writing service that can provide you very high-quality content non-stop.

Our trained writers can write on diverse topics without compromising on quality and uniqueness.

We can write content for your

  • Web pages
  • Blog posts
  • Email campaigns
  • Information articles
  • Guest blog posts
  • Social media updates
  • E-books

So, are you ready to boost your SEO with targeted content writing? Contact us for more details.

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Optimized content explained, how to do it

optimized-content-explained

What is optimized content? In terms of SEO optimized content means content that is “suitable” for being ranked higher. Why I’m saying “suitable” is because, just because your content is optimized doesn’t mean it will rank higher because your search engine rankings depend on many other factors.

What is Optimized Content –Optimized content explained

Optimized content is well-written content that can get better search engine rankings for the website and also improve conversion rate. Optimized content must strike a balance between using your keywords in the search terms people use, and the quality and relevance of your content. If you ask your content writer what is optimized content he or she should be convincingly able to tell you that SEO has no meaning without a higher conversion rate and no matter how good-quality your content is, unless it can draw targeted traffic from search engines, it can’t benefit you much.

When you are writing (or your content writer) content for your website you are primarily writing it for two reasons:

  1. To improve your conversion rate;
  2. To improve your search engine rankings

Suggested reading: How to strike a balance between SEO and quality content writing.

For an average search engine optimization expert only the second point matters – improve your search engine rankings for your chosen keywords and other search terms.

For a trained content writer or a copywriter, both the points matter. It doesn’t make sense to improve your search engine rankings if people, despite coming to your website, don’t do business with you.

So, your copy does business for you. When they come to your website, they read the information that you have published over there and then they make up their minds whether to leave your website or do business with you.

A trained copywriter knows the importance of conversion-driven content on your website. A trained content writer knows the importance of conversion-driven content as well as search engine optimized content.

This, is what optimized content is.

Optimized content means content that is search engine optimized as well as has good conversion rate.

What steps I take to write optimized content for your website

steps-for-writing-optimized-content

As I have mentioned above, as a content writer and as a copywriter I know the importance of both conversion rate as well as search engine optimization. In fact, I won’t even touch search engine optimization unless I’m sure your content is going to convert. So, here are a few steps I take when writing content for your website:

  1. Get a total grasp of your business: It is very important to understand what is optimized content in the context of your business. Every business is unique. Unless I totally understand what you offer and what difference your offer can make to people’s lives it won’t be possible for me to write engaging content that converts. So, I spend a considerable amount of time trying to understand your business and how people benefit from it.
  2. Prepare a list of keywords and search terms people may use: The search terms and keywords that people may use in order to find your business might be totally different from what you think people must be using. Again, unless I understand what is optimized content appropriate for your business, I cannot really understand what keywords and search terms people may be using to find your business on search engines. We have the think from the perspective of your customers. Personally, I believe that even the keyword tools available on the Internet to find the right keywords aren’t well-equipped. One needs to use his or her logic to prepare the list of keywords and search terms. Suggested reading: How I select and organize keywords for writing optimized content.
  3. Create an optimized title with a keyword-phrase: An optimized title with your primary keyword-phrase is very important. Remember that it’s your title that people see as a hyperlink in search engine results. People click on those links more where they see the keywords that they have just used as hyperlinks. An optimized title also affects your search engine rankings. Creating a compelling title with the help of your keyword and search term is a very important part of writing optimized content.
  4. Start writing content: When I start writing content for your website, as mentioned above, my first priority is to write engaging content – content with high conversion rate. Even when I work with other content writers, I train them in such a manner that before bothering with what is optimized content in the conventional sense, they simply focus on creating high-quality, well-written content. Your first priority is to get more business and this is what is to be achieved through effective, high quality content.
  5. Incorporate keywords: Now I have gotten enough practice to incorporate keywords even when I’m preparing the first draft but if that is not the case, after I have created the first draft, I incorporate the keywords. When including your keywords, I make sure that I don’t use them unnecessarily. Randomly stuffing your keywords doesn’t give you optimized content, it gives you spammy content that gets you penalized by different search engines. They should appear naturally. If they need to be repeated I also use their alternatives so that your content is not over-optimized.
  6. Follow an optimized content structure: When you are writing optimized content make sure that your keyword-phrase appears within the first couple of sentences. Then, at least once keyword-phrase should appear within the <h1> and <h2> tags. I also use a few of your main keywords as anchor text while linking to other content on your website or blog. The entire idea is to use an optimized content strategy to give the search engine crawlers and algorithms a fair idea of what your webpage or blog post is talking about.

These are the standard steps I follow when writing optimized content for your website or blog. There might be scores of other things that I keep in mind while trying to figure out what is optimized content according to your business needs, but they are spontaneous. Although, I follow a plan, once I have started writing, I prefer to let things roll on their own as long as I stick to the main topic and make sure the tone and the texture of my writing is engaging and trustworthy.

What is optimized content – explained in the real world sense

This is something that I have explained on my website and on my blog multiple times: your content is automatically optimized if you stick to giving appropriate information to your customers. What is optimized content after all? Content that gives solutions to people’s problems and also makes it easy for search engine crawlers to make sense of what you’re trying to communicate.

All your customers have questions before they want to make a purchase. In order to write optimized content that gets higher rankings in search engines and enjoys a higher conversion rate, you need to empathize with your customers.

The best way to empathize with your customers is to create the ideal personas of people you are trying to target. Typically, what sort of person would like to do business with you. If you provide a service, who would need it? What would be that person’s background? The following questions may help you create a persona of your ideal customer in order to write optimized content:

  1. What is his/her age?
  2. Is he/she married or single?
  3. How much does he/she earn?
  4. How many kids, if any does he/she have?
  5. What is his/her educational background?
  6. Where does he/she live?
  7. What sort of work he/she does?

This way you can create a long list of questions to help you create the ideal persona for your content writing project.

You can formulate questions according to your specific need. For example, if you sell a food item, you would probably need to create questions regarding food habits of the person and maybe his or her lifestyle and such.

After creating the persona you need to know what are his or her troubles and how your business solves those troubles. Start talking about problems and solutions, questions and answers, issues and resolutions. When you start talking about the concerns of your target customers, you will write optimized content without much effort.

 

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