Tag Archives: Professional Content Writer

Website content writer needed? Need a website content writer?

A website content writer is needed to organically increase your search engine rankings and improve the overall conversion rate of your website and blog.

Does your website need a content writer who can help you improve your conversion rate?

Whether you need just a single page or multiple pages or regular blog posts, we can create highly compelling content that will help you

Engage your readers.
Make them feel more involved.

You can use our professional content writing services for the following needs:

Main website content (page, services, products, company profile, about us and other web pages in your navigation)
Blog content (one time and ongoing)
Email marketing content
Video marketing content
Case studies and white papersE-books

Why your website needs a professional content writing service

All websites need an online content writer to improve their search engine rankings. They also need engaging and interesting content for better social media visibility.

Writing content for websites that drives both profits and traffic requires special writing skills and lots of experience.

A professional website writer is well-trained. He or she knows how to write for a particular audience and how to make the right impact.

Keep in mind that when people come to your website it is only your content that does the business for you.

If your content writing fails to impress your visitors, they’re not going to do business with you.

But when you get a website content writer from Credible Content, we don’t solely focus on search engine rankings and visibility.

Sure, for a small business website content writer is needed to improve search engine rankings. You also need to increase your visibility.

For bigger businesses, it’s easy to spend money on advertisements and get the needed visibility. Even search engine rankings can be improved by spending lots of money.

But along with visibility, you need high conversion. You need to make sure that people who come to your website do business with you.

To be frank, even an untrained website content writer can get you the needed exposure.

All he or she has to do is create lots of content for a couple of months for your website or blog for the selected keywords and there you have it. You will experience a great improvement in your search engine rankings.

But these better search engine rankings mean nothing if people don’t do business with you.

An interesting and useless content may get you better search engine rankings but it doesn’t convert well and it also fails to engage people on your website as well as social networking websites.

In fact the real success of your content is measured these days by how well it is shared and promoted over social networking websites. For your business you need a website content writer who can:

Engage your audience
Give people information they’re looking for in an easy to understand language
Write content that encourages people to get in touch with you and regularly visit your website or blog
Prepare case studies and white papers to cater to the B2B clients if that’s what you want to focus on
Improve the response rate of your email marketing campaigns
Provide you regular, timely content that is relevant, informative and useful
Create shareable content

Every website needs a professional content writer

It’s a misconception that you can do without a professional website content writer. You need someone who can write fairly well.

Unfortunately, people realize the gravity of the mistake after it’s too late.

Further, they don’t even realize the mistake and end up blaming every other thing under the sun but their inability to recognize the importance of a professional website content writer that their business needs.

Why your business needs a professional website content writer

Content is what drives the Internet economy.

It is everywhere.

Millions of webpages, blog posts, images and videos are being created every second and being published on the Internet.

People are constantly publishing updates on social networking websites.

Thousands of newspaper articles are published online every minute.

a-professional-content-writer-can-make-a-big-difference

These are all instances of content generation.

On your webpage, whatever you have written on your homepage, whatever you have displayed, whatever forms of webpages and blog posts that you have created, everything is content.

Now, since everything is content, why not take it seriously?

Still wondering why a website content writer is needed for your business?

Think it this way. When someone comes to your website it’s only your written content that communicates with the person.

It’s your written content that can convince the visitor.

It’s your written content that makes your visitor feel welcomed.

You visitor needs to be informed in a conversational language yet, a professional language.

Basically, your entire online business depends on the sort of content writing you have had on your website.

A professional content writer knows the nitty-gritty of communicative writing. He or she knows how to convince your customers and clients. Every word, every phrase, every comma and every full-stop can decide whether your visitor is going to do business with you or not.

Over the years, while working for different clients, our content writers have gained deep experience writing result-oriented content.

Remember that when website content is being written for you, we don’t intend to create masterpieces. We want to turn visitors into your customers.

There are time tested expressions, call-to-action phrases, headlines and sub-headlines that do the trick.

These time tested expressions, call-to-action phrases, headlines and sub-headlines are not known to someone who is not familiar with the ins and outs of professional writing.

Only experienced content writers are familiar with these.

Do you know there are different types of content for every stage of your sales funnel?

Some people are just exploring whether they actually have a need for your product or service or not. You have different content for them.

Then, some people have made up their minds but can’t decide whom to buy from? They need to be convinced differently.

Some people have decided that they want to buy from you but they are just dillydallying. You need different content to motivate them and keep in touch with them.

Our writers at Credible Content know how to write for different stages of your sales funnel.

A website content writer can help you improve your SEO.

Writing for search engine optimization while maintaining the high quality of your content is a very delicate balance.

The problem is exacerbated when Google decides to penalize you for trying too hard, for using your keywords and key phrases too many times.

But how do you know you are using your keywords and key phrases too many times?

You may think you are creating great SEO content but in reality, you might be harming your search engine rankings.

Our web content writers are not just trained to write search engine optimized content, we can also help you find the right keywords for you.

From within the organization it is often difficult to know exactly what search terms your customers and clients might be using to find your business. Maybe they are using totally different expressions than what you think they must be using.

An outside website writer is in a better position to have an unbiased opinion on what keywords are needed to improve your conversion rate.

Besides, whether you like it or not, the only way you can gain an edge over your competitors is by publishing high-quality content on your website or blog on an ongoing basis.

A big advantage of hiring a website content writer is that unlike advertising, you don’t have to pay for every click and every exposure.

Once you have created a formidable presence for your business, that presence remains there. All the exposure, all the clicks coming from that content are free to you.

All you have to do is, pay the website content writer when he or she writes content for you and that’s all.

We can fulfill your following content writing needs

Blog content writing
Website content writing
SEO content writing
E-book content writing
Case studies and white papers writing
Landing page copywriting
Social media updates
Email marketing copywriting
Rewriting and streamlining your existing content

Need reasonably affordable content writing services?

At Credible Content we don’t compete on the basis of cheap content – it doesn’t help. It doesn’t help your cause and it doesn’t help us provide you better content writing services.

When you approach us, we assume that you need a high-quality content writer whom you need to improve your search engine rankings as well as conversion rate.

We assume that you’re not looking for a cheap content writer just to fill up your website with low-grade content.

We offer affordable website content writers to clients from all over the world.

Just as we take up content writing assignments from all over the world, our writers also come from all over the world.

This means, they have different costs of living in their respective regions.

Despite this, we offer a standardized rate.

Content should be growth initiator, not something that stunts your growth.

We want our content to help you grow business. This is why we rate our services in such a manner that it works well both for our content writers and our clients.

We don’t want to squeeze our writers and we don’t want to provide low quality content to our clients.

Need some more convincing? Do you urgently need a website content writer to improve your search engine rankings and generate more business? Why not contact us for more details?

The impact of professional content writing services on your business

The image shows a ripple as an example of the impact that professional content writing can have on your business

The impact that professional content writing has on your business

Irrespective of what you think, your target customers and clients can easily make out whether the content present on your website is written by a professional content writer or some untrained person whose primary job is not writing and expressing ideas.

Your business needs professional content writing services if you want to make the right impact and actually improve your bottom line.

I keep on repeating this thing on my website – you may realise that you need a professional content writer now, maybe after two weeks, after two months, or after a few years. But eventually you will.

The problem with most small businesses is they don’t take their content seriously.

Just because it is text, so anybody can write, they think.

There is a reason why there are journalists, novelists, writers and of course, content writers.

People pay them for a reason.

And that reason is, they bring in something that a person whose profession is not content writing, cannot bring.

How do you define professional content writing?

It is error-free.
It uses the language your target customers and clients use.
It gives the search engines a reason to rank your links higher.
It provides the right information to your visitors and empowers them.
It engages your audience.
It is written in a professional but conversational style.
It is consistent – the writing style doesn’t just randomly change from page to page, or from blog post to blog post.
It increases your conversion rate.
In terms of quantity, it remains consistent.

You can find some of the attributes mentioned above from casual content writers, but if your business requires all of these, then you certainly need to work with professional content writing services.

Businesses, unfortunately, get trapped in a loop of cost-saving.

In order to save money they pay a heavy price.

There is this strange hangup, that money shouldn’t be spent on getting the content professionally written.

After all, it is just text, even a high school student can write it.

Wrong.

Unless he or she is a prodigy, do you hire a school student as an engineer or a product designer or a doctor? No.

The people who come to your website are going to spend money.

It means they take your product or service seriously.

Do you intend to make a difference in their lives?

How do you communicate that you really mean business?

How do you convince them that you want to solve their problems with the solution you have got and why they should trust in you rather than another website?

What is so unique about your product or service?

You not wanting to spend money on professional content writing services means that you don’t have enough confidence in your business.

Since you are not sure whether you are going to make sufficient money or not, you want to save as much money as possible, to your detriment.

A big problem in today’s work scenario is you face tremendous competition.

No matter how unique your product or service is, there is always somebody somewhere with the same offer.

Take for instance my content writing services. If you search for my kind of services, you will find every web link but mine (I am working on that and if you were able to find my link, it means my effort is showing some results).

It means I face lots of competition. Both in terms of quantity and quality, I face competition.

So when people come to my website, I need to convince them, I need to offer them something that is not available on other websites.

I try to give my prospective clients as much information as possible and then let them decide.

This is my way of working and I don’t impose it on my clients. If they want content that hard sells I give them content that hard sells (of course I always stick to my basic philosophy that your customers and clients should never be misled into doing something they don’t want to do).

So your business can get a formidable edge by working with professional content writing services rather than having some non-professional write your content.

What impact does professional content writing have on your business?

Professional content writing improves your search engine rankings/SEO.
It improve your conversion rate as you are convincingly able to tell your visitors why they should become your customers and clients.
You can publish content regularly and consequently, increase keyword depth of your website or blog.
With error-free, research-based writing you can improve the authority of your website.
You get return visitors because you offer useful, relevant content to your visitors.
Get a content writer you can depend on.
Make your messaging professional and business-oriented.
Have your content written in a language used and easily understood by your target audience.
Generate more leads.

About Me [Amrit Hallan]

What I currently do

Primary focus of my content writing services

Through my content writing services I help businesses and individuals sell more, whether they want to sell products, services or ideas. Yes, I am a content writer, but I consider writing just a tool. My primary focus is providing a value, a service that goes beyond simple content writing. When you work as a professional content writer and people hire you for your content writing services it goes without saying that you should know how to write well, convincingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

Engage their audience meaningfully
Educate and inform their prospective customers and clients
Always remain in front of their prospective customers and clients by publishing high-quality content
Choose the right platform for content publishing and promotion
Improve search engine rankings by increasing focus and using the right language
Look at the problems and issues from the perspective of their own customers and clients
Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

Sidenote: For many years I have never shared a particular aspect of my life because I thought it had nothing to do with my professional undertakings. But then I realized that when I’m talking about myself, how I am is also a big part of how I work.

I have cerebral palsy which makes my body more than 80% disabled.

I use a power wheelchair (battery-operated) to move around.

Again, it has got nothing to do with content writing, but when I’m talking about myself, I think it is fair enough to also talk about my disability which is a big part of me being me. My photo on my wheelchair is in the sidebar.

Content writing services for inbound marketing

Through inbound marketing you attract people to your website by providing engaging and helpful content rather than bombarding them with advertising material that puts them off in more than 99% of cases. People want to be engaged when it is convenient to them, when they are feeling more receptive and when they actually want to hear from you. Through my content writing services I can help you distribute your content throughout all major channels so that it is easier for people to find you and come to you when they need to contact you.

My content writing methodology

As a content writer whose sole purpose is to help you make an impact and eventually, grow your business, when I start working with you, I try to know your business as much as possible. What does your business stand for? What do you really offer in terms of values and benefits? Why would your customers or clients do business with you rather than with someone else? Why in the first place customers or clients would be looking for your product or service? What are all the possible search terms they may use if they need to look for your products or services on Google or any other major search engine?

Whether you’re looking for a content writer for a B2B business or a B2C business, you need to articulate yourself in the language your target audience uses. This not only, automatically, makes you sound more convincing, it also improves your search engine rankings organically because you are using the phrases and expressions they may use on search engines.

As much as I can manage, I like to write in a conversational style. Lots of jargons and technical gobbledygook induce lack of interest.

My background

I graduated from college in math. After completing my two-year postgrad diploma in computer applications maintenance for half a year I worked as a C programmer (during the mid-90s application development boom). Always itching to chart my own path I started my own consulting business (software development and training) and it was during these times I created lots of educational material for computer training centers that were popping up like mushrooms in a rainy season. That was a great experience in writing content that didn’t just educate but also entertained and engaged. Then came the Internet.

I first stumbled into web designing, and then PHP programming (due to my C/C programming background) and eventually in 2004, since I couldn’t resist writing, I started my content writing business. Since then I have been doing this. I haven’t kept a count – I should have, actually – but by now I must have written content for more than 1000 clients from different countries (I don’t even know whether I am exaggerating or understating).

What makes me qualified to work with you?

Well, how should I put this. I think my basic strength is that I’m not just a content writer in the conventional sense. Yes, I can easily use writing as a communication tool. I express well and I am totally at ease with my craft. But more than that I understand the Internet. I’m totally in tune with contemporary technology. Social media and social networking are something I totally relate to and sometimes help my clients leverage their potential. Above all, when I write for you, I don’t actually write for you, I write for your audience, and this is the primary reason why most of my clients choose to work with me.

I write convincingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

Engage their audience meaningfully
Educate and inform their prospective customers and clients
Always remain in front of their prospective customers and clients by publishing high-quality content
Choose the right platform for content publishing and promotion
Improve search engine rankings by increasing focus and using the right language
Look at the problems and issues from the perspective of their own customers and clients
Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

Content Writing & Copywriting Services FAQs

Content writing copywriting services FAQs

On this page I have tried to answer all the questions on content writing and content marketing services available at “Credible Content Writing Services”. I work as an individual and it rarely happens these days that I outsource my work. All the work is done by me, so whether it is great or it sucks, I’m the one solely responsible.

Note: When I use “I” or “we” in the highlighted questions covered on this FAQs page, I mean you, the client (Not the ensuing paragraphs, where “I” actually means yours truly).

Why do I need quality content writing for my website?

Think it this way. When someone just walks into your office or shop how do you convince that person into buying from you?
Remember that in the physical world, the choice is quite limited. There may be just a couple of shops selling the same things that you are selling.

Once someone enters a shop or an office, usually the person spends at least 10-15 minutes in the shop going through various items or interacting with your salespeople.

But when it comes to websites, within a few seconds your visitor can leave your website He or she may even have opened multiple tabs already after finding multiple results on Google. Your website is just one of the tabs.

The only thing that keeps people on your website for some time is your content, what you have written on your website.

If your writing is not compelling people are going to leave immediately even if you are selling a great product or service.

Quality content writing helps you engage your visitors and keeps them on your website for as long as possible.

Quality content writing helps you stand out. Most of the websites are not good at communicating. If you do communicate well, people will buy from you.

Even if they don’t buy from you immediately, you make an imprint and they remember you.

Who writes content on Credible Content Writing Services?

As mentioned in the first para, I do. My main focus these days is providing quality and value as a professional content writer and sometimes it becomes difficult to monitor these aspects when you are getting the work done from other content writers. I used to outsource, but am no longer doing it.

Is the content that you write totally unique and original?

To my best knowledge, it is. No self-respecting writer wants to plagiarize because then you are appreciating another writer’s work and undermining yours. I am running a full-fledged business of providing content writing and content marketing services and I have a comprehensive presence not just on my own website and blog but also on other websites. Just to save a couple of hours I won’t sully my reputation. Besides, I am happy the way I charge for my services so that I can fully concentrate on providing unique and original content. Please also read A successful content writer must have a unique voice.

But what’s unique and original?

Sometimes I may have to use data from other sources; does that constitute copying or plagiarism? In most of the cases it is not. As long as the language is original and all the information is being presented in a unique manner, it is not copying and plagiarism. If you have problem with data from other websites being used for your own copy, and if you want some sort of data to be used, you will either have to supply that data on your own or you will need to pay for the effort needed to generate original data.

Do I own the content that you write for me?

Yes you do, you get the exclusive copyright the moment I turn in the document and you have paid for it. After I have handed over the documents it’s up to you what you want to do with that content. You can distribute it further, you can change it, truncate it, or simply delete it (although this would be heartbreaking and discouraging).

I may use some of your documents as samples to prove to prospective clients what a great content writer I am, but the content of these documents will not be used for commercial purposes. In case you have made me sign a non-disclosure agreement, then I won’t use your documents as samples.

Are you a native English speaker?

No, I’m not. It is a language that I have learned. My mother tongue is Punjabi and since my wife speaks Hindi, this is the language that we use at home. I do my business in English and I also do all my writing in English.

So if you’re not a native English speaker, why should I hire you instead of a content writer who is a native English speaker?

Why shouldn’t you? Please go ahead and hire a native English speaking content writer if that’s what you want.

But this doesn’t address the “why should I hire you” part.

Command over a language (including writing abilities) is a gift. You are not born with it. Many Booker prize winners are not native English speaking writers. Just because a language is your mother tongue it doesn’t mean you can write compellingly and convincingly. Language is just a tool that you use to make an impact.

Most of the writers are equally adept at using multiple languages. This is because the ability to literarily express yourself does not depend on which language you use. Of course in order to write fluently you need to be comfortable with the language you are currently using but once you have attained that comfort level, it doesn’t matter whether you are a native speaker or you have learned the language.

For more material on this, please read Why you should hire me as your content writer.

How much do you charge for your content writing and content marketing services?

Please refer to My content writing rates.

How do you track your time in order to invoice for it?

I use the time tracker tool from FreshBooks.com. It tracks time by the second.

Can I trust you that you will use the time tracking tool honestly?

Trust is an individual choice based on experience, so I cannot say much to convince you. On my part, all I can say is, all the clients that work with me trust me.

Typically, how much time do you take to complete a business document?

This depends on the amount of information I have with me. Normally it takes me 40-70 minutes to complete a business document. Generic blog posts and information articles I can complete in about 30 minutes. If research is required, then the time depends on the amount of research needed.

Do you charge extra for revisions?

This depends on whether it is minor revision or major revision (you provide me some information initially, and then you decide to change it). If I completely need to rewrite the document because things have changed on your side then yes, I will invoice for it. If there are just some minor changes here and there that can be completed in 5 minutes, I don’t charge extra. I also don’t charge extra if the revision needs to be done due to my oversight or misunderstanding.

How do I pay you?

You can use PayPal or online bank transfer.

Do you charge an advance?

Initially, yes, I do. It will be 50%. For instance, if I have committed 10 hours then I will be charging an advance for 5 hours. If it is an ongoing assignment then I’m not worried too much about the advance. Every month I will send you an invoice and you can pay me accordingly. If I have already worked with you then also I don’t bother with the advance thing.

Can you work on a few documents for free so that we can decide whether we want to hire you or not?

No speculative work. I will provide you the appropriate samples. You can also go through my website. You can also Google “amrit hallan”. There are many ways you can get a sense of how I work in order to make up your mind.

Is there a minimum number of hours that I have to hire you for?

No.

Why do you charge differently for online copywriting and content writing?

Frankly, I shouldn’t. Writing is writing. Whether I write content or write copy, both forms of writing must be compelling, and they are.

The difference is, whereas, content writing is informational, copywriting is for selling.

Hence, more expertise and the ability to convince, are required when one is copywriting.

People are more accepting when they are reading simple content. They know that no one is asking them to buy something. They’re simply being informed and educated. They are relaxed. The level of resistance that content writing encounters (hypothetically, not direct) is way less than online copywriting does.

This is one thing.

Another thing is, you don’t want to pay a lot for content writing especially when you want to publish lots of content for brand visibility and to improve your SEO.

Yes, good writing costs money, and there is nothing wrong in that and conversely, lousy writing must come cheap. But you don’t want to pay beyond a particular amount.

For online copywriting on the other hand, you don’t mind paying more because you know that this type of writing is going to sell for you.

You can afford to be less compelling with content writing, but not with online copywriting.

Hence, you can do with a fairly good content writer but for your online copywriting needs, you cannot compromise.

If you compromise on online copywriting, you will be compromising on your prospects of growing your business.

Therefore, the less amount that I charge for content writing, I make up through copywriting assignments.

Why do I need content writing regularly to improve SEO?

Various reasons. Google and other search engines are constantly looking for fresh content. When you publish regularly, you cover all possible topics. You also cover all the search terms your prospective customers and clients might be using to find your website. But this is just one side of it.

SEO is a combination of many factors. You need fresh content. You need to publish content regularly (to show that your website is active and hence, should be crawled and indexed regularly). Your topic density increases, augmenting the overall authority of your website.

The more content you publish the greater is the chance that someone will find something worth linking to, earning you back links and in the process, improving your SEO.

More content also engages your audience. It gives them a reason to visit your website multiple times and form an opinion about you.

Basically, you need regular content writing to improve SEO because

Google gets to index and rank more content from your website.
Google and other search engines are constantly looking for fresh content.
You cover maximum number of keywords and search terms without stuffing most of the keywords and search terms into fewer webpages, diluting their topical focus.
You give people a reason to link back to you, boosting your SEO.
You give people a reason to share your content on their social media timelines, boosting your SEO.

Hire a Professional Content Writer for your Business

Hire a professional content writer for your business.

Wondering how to hire a good content writer for your business?

Are you planning to hire a professional content writer for your business?

Your decision to hire a professional content writer is one of the most important business decisions you are ever going to make.

Why?

Because it is the writing on your website that decides whether your business is going to grow (due to a higher conversion rate), stagnate, or go under.

No, I’m not being alarmist.

Writing on your website is just like when people come to your office and then you need to talk to them to convince them into becoming your customers or clients.

The writing does the same thing.

Hence, if you cannot convince them, they don’t become your customers or clients.

The content writer helps you convince them through his or her professional, to-the-point, and above all, engaging content writing and copywriting.

Why you need to hire a professional content writer for your business website

The image has an idea bulb and there is a question that asks why hire a professional content writer for your business

Why hire a professional content writer for your business website

If you totally understand the overwhelming significance of the text on your website, it is but natural that you would like to hire somebody who is not only proficient in writing, but who can also create content that reflects the image of your business, engages your customers and clients and articulates your message in such a manner that it hits the nail.

The purpose of your content writing

How to hire a good content writer for your business?

Read: 10 advantages of hiring a professional content writer.

Although there are multiple benefits of hiring a professional content writer, it is easier said than done.

There are thousands of content writers on the Internet and many of them are quite good.

But there are also some who are not that good.

And there are some who are outright awful (and strangely, have good search engine visibility).

Anyway, the point is you would like to hire a good content writer, a capable, professional person who can really deliver.

It will help if you yourself know the importance of writing and what impact it can have on your business.

Because if you don’t recognize the importance, the same lack of seriousness is going to reflect through your choice of the content writer.

Listed below are some outstanding benefits of publishing compelling content on your website:

Increased website traffic.
Higher search engine rankings.
Improved brand visibility.
Enhanced credibility and trust.
Greater audience engagement.
Increased social media shares.
Improved conversion rates.
Expanded customer base.
Establishing thought leadership.
Building customer loyalty.
Increased brand recognition.
Strengthening customer relationships.
Generating leads and sales.
Providing valuable information to users.
Educating and informing your audience.
Addressing customer pain points.
Encouraging repeat visits to your website.
Creating opportunities for partnerships.
Establishing a competitive edge.
Demonstrating expertise and knowledge.

There are some obvious benchmarks that you can look for before taking a decision. Some of them are listed below.

Hiring a good content writer: Being a good writer is a must

Being a good content writer is a must.

Anybody who can write a paragraph calls himself or herself a “content writer” these days.

People can write great Facebook posts and even awe-inspiring Instagram messages, but can they motivate you enough to spend your money on their business?

I’m sorry, I don’t mean to sound condescending, but writing content is not about your ability to write, it’s about how well you write, or how well you express yourself and how convincingly you can convey your client’s message to his or her audience. Writing in a convincing manner takes more than being able to write.

Here are a few fundamental characteristics to consider when hiring a professional content writer:

Strong writing skills: An experienced content writer possesses excellent writing abilities with a good command of grammar, punctuation, and sentence structure.
Versatility: They can adapt their writing style to suit different audiences, industries, and platforms.
Research skills: They know how to conduct thorough research to gather accurate and relevant information for their content.
Creativity: They can think outside the box and generate unique ideas to create engaging and original content.
Attention to detail: They pay close attention to spelling, grammar, and formatting to ensure error-free and polished content.
Understanding of SEO: The benefits of hiring a professional content writer are that they are familiar with search engine optimization techniques and can incorporate relevant keywords seamlessly into their writing.
Organization: They can effectively organize their thoughts and present information in a logical and coherent manner.
Time management: They are skilled at meeting deadlines and can efficiently manage their time to complete projects on schedule.
Adaptability: They can quickly grasp new concepts and adapt to changing trends, allowing them to write about a wide range of topics.
Strong editing and proofreading skills: They can self-edit their work and spot errors in grammar, style, and structure before submitting the final piece.
Audience awareness: They understand the target audience and can tailor their content to meet their needs and expectations.
Clear communication: They can convey complex ideas in a clear and concise manner, making the content easily understandable for the readers.
Collaboration: They are comfortable working with editors, clients, and other stakeholders, taking feedback and incorporating it into their work.
Curiosity and continuous learning: They have a natural curiosity that drives them to explore new topics and stay up-to-date with industry trends.
Strong storytelling abilities: They can weave narratives that captivate readers, keeping them engaged throughout the content.

You need to be passionate about your writing.

You need to believe in what you are writing.

Of course I will be pretending if I tell you that I strongly believe in the business for which I’m writing, but this is where your writing skills help you.

It’s like writing a story.

Suppose you are writing a story involving an intergalactic plot.

It doesn’t mean that you need to be a space traveler to write the story.

You should just be able to imagine yourself travelling from one galaxy to another in pursuit of a villain out to annihilate the entire cosmos.

Not always, but experience of your content writer definitely counts

Hire an experienced content writer

Here is another factor on how to hire a good content writer for your business.

Malcolm Gladwell says that it takes you 10,000 hours of practice to make you a master.

What does that say?

It says that experience matters.

Your content writer doesn’t necessarily require an experience of ten thousand hours to be able to write excellent content or copy for you, but by the end of the day, it helps if he or she has written for many clients.

The more varied content writing assignments your content writer has worked on, better equipped he or she is to do justice to your work.

Experience tells us what to do and what not to do, what to embrace and what to avoid, and especially as a content writer, it tells you what language works and what doesn’t in terms of conversion rate as well as search engine rankings.

I’m updating this web page after a few years and I have already made lots of changes – the changes that I have learnt during all these years.

I’m surprised that during my additional updates, I never paid attention to optimizing this web page for search queries such as “hiring a good content writer”, “hiring a professional content writer”, or “benefits of hiring a professional content writer”.

The way I make a list of a few keywords to focus on, surprisingly, I never create such a list for my own web pages and blog posts.

I have removed or changed the words and expressions I wouldn’t use now.

I have shortened the paragraphs.

I have restructured many sentences.

I have incorporated certain keywords that I ignored previously.

A novice writer might be a prodigy but if he or she goes on his or her own literary tangent without paying heed to your business concerns you’re not getting your money’s worth.

How to hire a good content writer for your business: Does your content writer have enough time for you?

Does your writer have enough time for you?

This is one of the main reasons why I don’t appreciate working with clients looking for “excellent work at cheapest rates” because this doesn’t leave me enough time to do my best.

Let me tell you if you are planning on hiring a professional content writer, quality content writing takes time.

It is serious stuff.

Your business depends on it.

So, you want to work with a content writer who spends ample amount of time on individual word, individual sentence and individual paragraph.

Since your business is serious for you, so is your content.

Hire a professional content writer keeping that in mind.

If all I’m worried about is how much work I can do in the next 60 minutes my focus is definitely not going to be the quality of your content.

On the other hand, if I’m free to spend as much time as required on your assignment I can definitely deliver great work.

So first, make sure that your content writer has enough time for you, and second, create an environment that he or she should be able to give their time to you.

Don’t act miserly.

If your budget is small, go for less content but don’t make your content writer create 50 pages if your budget allows just 10.

If you get approached by such writers ($ 5 per article types) avoid them if you are really serious about the quality of your content because they are definitely not going to have enough time for you.

Why?

Just do the math.

If they are offering to write you an article or a blog post in five dollars, you can very well imagine how seriously they take their writing, and your work.

As a content writer you are hiring have a vibrant online presence?

Well, this is not necessary, but it can help you gauge the abilities of your content writer.

Does he or she publish a regular blog?

Is he or she active on Twitter and other social networking websites?

No, I’m not saying that you should go for a writer who spends most of his or her time on social networking and doesn’t have much time for professional commitments, it’s just that his or her public profiles can give you some insight into the ways he or she likes to communicate and express himself or herself.

Is your content writer communicative?

How does your content writer communicate?

When hiring a good content writer, make sure they communicate fast.

Fast communication is very critical when you are working on the Internet because often you don’t meet people face to face.

Then there is also the time difference.

You might be sleeping when your content writer is working or frolicking with the birds.

Unless there are crunch times, these things don’t matter but your content writer should be able to respond fast, at least within eight hours if you have a concern.

If each time you write to him or her and he or she responds after two days there is going to be some problem.

Finally, how much can you spend on your content writer?

How much are you willing to spend on content writing?

Your content writer needs to make a living, whether he lives in India, Philippines, Paris, Ghana or London.

When trying to find out how to hire a good content writer for your business, it is vital to know how much you can, or how much you are ready to pay (both can be different).

With some research you can easily find out what the industry standards are and pay accordingly.

You can find content writers for every conceivable rate – some will also work for free.

You have to decide what you’re looking for.

If you’re getting a great content writer for peanuts, great for you.

But if you’re compromising on quality just to cut cost believe me, it is going to cost you more eventually.

Disadvantages of hiring an unprofessional content writer:

Poor grammar and spelling mistakes.
Lack of understanding of the subject matter.
Inaccurate or outdated information.
Inconsistent writing style and tone.
Lack of research and depth in content.
Inability to meet deadlines.
Limited creativity and originality.
Overuse of clichés and generic phrases.
Ineffective storytelling and engagement.
Weak organization and structure.
Incoherent flow and transitions.
Inappropriate language or tone for the target audience.
Inadequate proofreading and editing.
Insufficient knowledge of SEO and keyword optimization.
Failure to adhere to brand guidelines and requirements.

Most of the businesses cannot take off because they don’t invest much in content.

Although they know hiring a good content writer is essential to their business success, somehow, they are not convinced.

On the Internet they may have read about the benefits of hiring a professional content writer, but they want their business to magically do well without content.

This is a reality, whether you realize it right now, after a few months, or after a few years.

Basically it’s the value you must pay for and not for documents and words.

On this web page you have read about hiring a professional content writer, and also about the benefits of hiring a good content writer.

Documents and words don’t matter, what matters is how well you engage your audience.

It’s the ability of your content to get you more business that finally decides its value for you.

Pay according to that.

Hiring a good content writer is going to be one of the most important business decisions you make because no matter how snazzy a website you get for yourself and how awesome the product or service you offer, unless you can communicate to your visitors through your content, nothing really matters.