Tag Archives: Search Engine Optimization

Copywriting Services For SEO Companies | Content writing

Why do SEO companies prefer to work with a content writer or a copywriter?

Why do they hire outside copywriting and content writing services?

There are very big SEO companies that have their own in-house copywriters and content writers.

But, there are many competent, but small-scale SEO agencies who wouldn’t like to hire permanent content writers and copywriters, for obvious reasons.

Hiring permanent writers has its own pros and cons.

You have greater control. You have atomic control over how the content is being written.

The writers are constantly available to you if they are your employees working in-house.

The downside is, hiring in-house copywriters and content writers is expensive.

Whether you need content or not, you need to pay them every month.

You not just pay them a salary, you spend money on infrastructure and facilities.

You must give them employee benefits.

You must pay for their hardware and software.

You are stuck with them even if you don’t like their work.

SEO agencies don’t need content writing and copywriting services regularly.

It makes perfect sense for them to work with an outside agency they can contact only when they need SEO content.

This way, they can provide cost-effective SEO services to their clients.

Without high quality, engaging content, one cannot think of improving his or her search engine rankings.

Quality copywriting leads to higher search engine rankings.

Yes, you can do on page optimization.

You can work on getting high quality backlinks.

To better rank your content, search engines like Google expect you to publish quality content regularly.

I’m frequently working with digital marketing and SEO agencies that need quality copywriting and content writing for their clients.

Whatever SEO tool you use these days, it recommends what sort of content you should publish to improve your search engine rankings.

When search engine tools like SEMRush, SEOPressor and Ubersuggest audit your web pages they point out the pages that contain too little content.

For better search engine rankings, the minimum number of words you need is over 1000.

You can’t publish duplicate content.

You cannot write about the same thing over and over.

You need engaging copywriting.

You need writing that is full of relevant information for your readers and gives them a reason to stay on your website (this brings down your bounce rate which in turn, improves your SEO).

The Google SEO rankings are all about publishing relevant, valuable content.

It’s the content that gets ranked.

This is where my SEO copywriting can help you.

Persistent quality writing can get you

More traffic
More leads
More sales
More social shares

Most of my business comes from clients who approach me directly.

I do work with web design and SEO companies, but a major chunk of my work comes from clients who approach me by finding my services on Google (or LinkedIn).

(A big shout out to my existing clients who are constantly referring work to me!)

Their biggest problem is that they want to improve their search engine rankings and the SEO companies they have worked before weren’t able to deliver.

Don’t get me wrong, but there are many SEO companies who still don’t understand that it is the content that improves search engine rankings in the first place.

They don’t know that SEO is all about content. I’m not saying this because I provide content writing and copywriting services.

It is logical. If you don’t have content, what does Google rank?

Hence, the SEO companies who actually know how to improve search engine rankings for their clients know that without the foundation of high-quality content, there is nothing to build on.

As an SEO agency, this gives you an advantage over your competitors – you understand the importance of quality copywriting & content writing.

Copywriting services for SEO companies – how I can benefit your clients

Copywriting services for SEO companies

Are you ready to see your clients’ websites soar to new heights?

With my specialized copywriting services for SEO companies, you can unlock the full potential of your clients’ online content.

I understand the power of words and how to use them to boost search engine rankings, engage readers, and turn visitors into loyal customers.

Let me help you provide your clients with the winning edge they need in the competitive digital world.

Together, we can create content that not only stands out but also delivers real results.

Listed below are a few benefits of partnering with my copywriting services for your SEO clients.

Boost search rankings and attract more traffic with strategically placed keywords and SEO-optimized content.
Engage readers longer with compelling content that piques interest and encourages interaction on your site.
Create captivating headlines to draw in visitors, increasing click-through rates and exposure.
Provide consistently high-quality content, building trust and reliability with your client’s audience. Copywriting services for SEO companies.
Develop tailored content strategies that align specifically with each client’s goals, enhancing their unique brand.
Enhance and define brand voice, ensuring all messages are clear, impactful, and resonate with the target audience.
Increase conversion rates with persuasive writing and clear calls-to-action that guide readers towards desired actions.
Save precious time for SEO companies, freeing up resources to focus on strategy and client acquisition. Copywriter for SEO companies.
Keep web content fresh and regularly updated to signal relevance and dynamism to search engines.
Reduce website bounce rates by making content engaging, relevant, and worth the visitor’s time.
Improve overall user experience by making websites informative, interesting, and easy to navigate.
Provide a competitive edge with professional and polished writing that stands out in a crowded digital space. Copywriter for SEO agency.
Scale services to meet the needs of growing businesses, supporting clients as they expand their online presence.
Deliver content that’s consistently optimized for SEO, adapting to the ever-changing algorithms of search engines.
Boost social media engagement with content that’s share-worthy, expanding your client’s digital footprint. Copywriting services for SEO agency.
Increase domain authority through informative and authoritative blog posts and articles, building credibility.
Build a loyal audience by providing a steady stream of interesting and valuable content.
Improve local search visibility for clients targeting specific geographic areas with localized content strategies.
Aid in managing and enhancing online reputations by crafting positive, influential content.
Offer versatile writing styles to suit various industries and topics, making your service adaptable. Copywriting services for SEO companies.
Analyze content performance with insightful metrics, allowing for strategy adjustments and improvements.
Encourage valuable backlinks with authoritative content, increasing site authority and referral traffic. Copywriter for SEO companies.
Optimize site structure with SEO-friendly headings, subheadings, and meta descriptions for better indexing.
Increase the average number of page views per visit by keeping users engaged with compelling content.
Make a strong first impression with well-written landing pages that capture attention and lead to conversions. Copywriter for SEO agency.
Support advertising campaigns with copy that grabs attention and drives higher click-through rates.
Enhance email marketing efforts with engaging, informative newsletters that readers look forward to.
Educate customers with blog posts that provide value, establishing your client as a go-to industry resource.
Foster a sense of community with interactive content that encourages comments, shares, and discussions. Copywriting services for SEO agency.
Ensure all messages are clear and accessible, making complex information simple for everyone to understand.
Improve overall readability with content that’s well-structured, concise, and free of jargon.
Provide flexibility with various content types, catering to different needs from blog posts to product descriptions.
Reduce marketing stress and workload by providing reliable, consistent, and timely content creation services.
Stay ahead of the curve by keeping content strategies aligned with the latest SEO trends and best practices.
Commit to long-term success with a focus on sustainable and ethical SEO practices that yield lasting results.

Copywriter for SEO agency – Benefits

Copywriter for SEO agency

Outsourcing to a copywriter can be a game-changer for an SEO agency.

Imagine having an expert who not only understands how to make words dance on the page but also knows exactly what your clients need to shine online.

This super-writer takes the pressure off your team, giving you more time to focus on strategy and growth while ensuring that your clients’ content is nothing short of amazing. Here are 40 benefits that come with getting a copywriter on board for your SEO agency:

Saves Time: Frees up your team’s schedule, allowing them to focus on other critical tasks while the copywriter crafts the content.
Professional Quality: Delivers high-quality writing that reflects well on your agency and satisfies your clients.
Boosts Traffic: Uses SEO skills to increase the number of people visiting your client’s website.
Engages Readers: Writes in a way that keeps visitors interested and engaged, reducing bounce rates.
Improves Sales: Creates persuasive content that encourages visitors to make purchases or sign up for services. Copywriting services for SEO agency.
Consistent Content: Maintains a uniform tone and quality across all types of content, strengthening brand identity.
Fresh Ideas: Continuously introduces new concepts and perspectives to keep the content lively and interesting.
Saves Money: More cost-effective than employing a full-time writer, especially for project-based work.
Quick Turnaround: Works efficiently to meet deadlines, ensuring that your content strategy stays on track.
SEO Knowledge: Understands the nuances of search engine algorithms and how to optimize content accordingly. Copywriter for SEO urgency.
Adaptable Style: Can switch between writing styles to suit different clients or types of content.
Error-Free: Diligently edits and proofreads to ensure the content is free of mistakes.
Up-to-Date: Stays informed about the latest trends in SEO and content marketing to keep content relevant.
Clear Messages: Communicates ideas clearly and simply, making complex topics easy to understand.
Compelling Calls-to-Action: Effectively prompts readers to take desired actions, improving conversion rates. Copywriting services for SEO agency.
Research Skills: Conducts thorough research to enhance the credibility and depth of the content.
Social Media Savvy: Crafts engaging posts for various social media platforms, increasing reach and engagement.
Understands Audience: Tailors content to resonate with the specific target audience of each client.
Versatile: Capable of writing about a wide range of topics, industries, and formats.
Strategic: Aligns content creation with broader marketing goals and strategies.
Brand Voice: Accurately captures and conveys the client’s brand voice in every piece of content.
Credibility: Builds trust among readers by providing reliable, accurate, and informative content. Copywriter for SEO agency.
Long-Term Relationships: Helps foster a loyal following for your clients through consistent and engaging communication.
Higher Rankings: Contributes to better search engine rankings with well-optimized content.
Analytics: Uses performance data to refine content strategies and improve results over time. Copywriter for SEO companies.
Cultural Insight: Brings a broad perspective that helps connect with diverse audiences.
Competitive Edge: Produces superior content that helps your clients stand out from their competitors.
Custom Content: Creates unique, tailored content that reflects the client’s brand and meets their specific needs.
Feedback Handling: Listens to and incorporates your and your client’s feedback to continuously improve the content.
Crisis Management: Can quickly produce communications to address any negative issues or public relations challenges. Copywriting services for SEO agency.
Project Management: Efficiently manages multiple content projects, ensuring everything is delivered on time.
Training Materials: Develops educational content like guides or tutorials that add value to your client’s offerings.
Email Campaigns: Writes compelling email content that drives open rates and engagement.
Landing Pages: Creates focused, persuasive landing pages that lead to conversions.
Product Descriptions: Produces clear and enticing descriptions that highlight the benefits of products. Copywriter for SEO agency.
Blog Posts: Keeps your client’s site fresh with regular, informative, and engaging blog entries.
Case Studies: Showcases your client’s successes with detailed case studies that illustrate their value.
White Papers: Develops in-depth white papers that position your clients as thought leaders in their industry.
E-books: Can even write entire e-books to serve as lead magnets or informational resources.
Peace of Mind: Provides confidence that your content needs are being expertly handled, allowing you to relax and focus on other aspects of your business.

With all these benefits, it’s clear that outsourcing to a copywriter is a smart move for any SEO agency looking to provide exceptional value to its clients and stay ahead in the competitive digital marketing landscape.

Why is quality content important for higher search engine rankings?

Google wants its users to find only the best content through its search engine.

There is no use finding content that doesn’t solve any purpose.

If you are writing content or copy on your web page just to improve your search engine rankings (randomly throwing in your keywords and search terms) while paying scant regard to what value you are delivering to your visitors, it has adverse effect on your SEO.

Providing a search engine optimization package to your clients without arranging for high quality content takes care of just 10% of their problems.

Most of the clients find it difficult to improve their search engine rankings because they lack quality content.

They don’t partner with a professional copywriting or content writing agency that can deliver high quality content on an ongoing basis.

If you want to improve search engine rankings of your clients as a competent SEO company, you need the following:

Valuable content written according to search intent.
Valuable content written according to search intent, published to regularly.

For higher search engine rankings, regular publishing is as important as quality publishing simply because if you don’t publish content, your competitors do.

Everybody wants to improve his or her search engine rankings, right?

Everybody knows that Google is constantly hungry for new content.

Since they know it, they are constantly writing and publishing it.

As a result, your content is constantly being pushed down on the SERPs.

To maintain your position for the relevant keywords, you need to publish content regularly.

Why hire my copywriting services for your SEO business or agency?

Why hire my copywriting services for your SEO company?

I’m a writer.

I love storytelling.

Being a writer, I always want to make an impact with my writing.

If my words don’t jump out and touch the reader (of course not in a creepy way), I strongly believe that I have failed.

Hence, whether I’m writing about how to potty train your toddler or how to build your first blockchain application, I know that the reader is reading for a purpose.

I know how to write for the web.

Although my natural style is free-flowing, I completely understand that every extra word has the potential to distract your customer.

Hence, I choose my words carefully.

I keep my sentences short, crisp and to the point.

I know where to use power words and where to avoid them.

I can independently research.

I never take bulk writing assignments.

It means I spend enough time on an assignment to create quality content.

My primary focus is on your readers and their concerns.

When they are looking for information on Google (or any other search engine) they need specific information.

They have an intent called “search intent”.

They must find content according to their search intent.

I know how to write content for that.

If you’re searching for “copywriting service for SEO companies” I know that this web page should be able to provide you all the needed information to help you decide – in my favor.

Similarly, when you are improving search engine rankings for your clients, you also want to improve their conversion rate.

Search engine traffic without conversion rate is meaningless.

Even if you can help your clients improve your search engine rankings but they don’t grow their business, they are going to feel disenchanted.

They may not blame your SEO company for not being able to sell more despite having higher search engine rankings, they will realize that something is amiss.

In most of the cases, provided they have a good product or service, it is a messaging, it is the copywriting.

The copy on the website is unable to convince and convert.

Hence, when you hire me as a copywriter I can help your clients improve both their search engine rankings and conversion rate.

This is one of the biggest reasons why my current web design and SEO companies stick with my copywriting services.

I deliver them

Higher search engine rankings for the clients.
Better conversion rate for their clients.

I can do the same for your clients.

I do SEO copywriting from a businessperson’s perspective.

I run my own business.

I fully understand how important it is to convince your visitors.

Whether I’m writing a blog post or a web page or a landing page, ultimately, the objective is to improve the conversion rate.

This is why you are looking for a copywriter.

The job of a copywriter is to improve sales.

The job of an SEO copywriter is to improve search engine rankings as well as sales.

I can deliver you both.

Some questions you may have about my SEO copywriting services

As an SEO company or an agency, you may have some valid questions before you decide to hire my copywriting services.

Answering some questions below.

Can I deliver you quality content writing and copywriting?

Yes. I can.

To get a glimpse of how I write, you can visit my blog.

You can ask for relevant samples when you contact me.

My process for delivering quality copywriting is quite straightforward:

Empathize with the reader.
Convince her that I understand her problem.
Give the solution.
Explain to her, preferably with authoritative data, why this solution is the best.

Every copy revolves around this concept and it ensures that I deliver quality work.

Can you count on me for delivering quality copywriting regularly?

I will be frank.

Sometimes I have too much work.

Sometimes I have no work at all (this happens because I don’t promote myself as consistently as I should).

But in most of the cases, I have enough time.

If I didn’t, I wouldn’t be writing this page.

I never overcommit and overpromise.

At the same time, I understand that regularity is very important.

So, yes, once I have committed, I am regular.

Can I adapt my writing style for the needs of your different clients?

I am first a writer and then a content writer/copywriter.

Once I have the background information, I can write on any topic.

I have a decent inventory of vocabulary that covers practically every industry – this is because I have been writing for different businesses for more than 20 years.

A couple of weeks ago, on the same day I worked on two blog posts, one for a daycare center and one for a blockchain project.

Can I do SEO copywriting without needlessly using the keywords?

One has to strike a balance when writing.

Your keywords are important so let us not pretend that they are secondary to your writing.

Having said that, needlessly using the keywords can get you penalized.

I know how to use the given keywords strategically and integrate them into the overall web page or blog post body text.

When I’m writing content for your clients, I will use the main keyword within the first 100 words, contextually, and then I will keep on using the main keyword and its variations throughout the copy.

Can I write engaging and convincing copy for your SEO clients?

Yes I can.

I have the needed writing skills to engage the readers.

I don’t bore the readers.

I fully understand that the purpose of the present sentence is to make the reader go to the next sentence.

The focus must always be the reader.

I can provide you a specific answers if you contact me to know more about my SEO copywriting services.

Topics covered on this webpage: Content writing services for SEO companies | Content writing services for SEO companies | Content writer or copywriter for SEO companies

How my content writing service can generate new leads for you

Why would you hire a content writing service? You need content for your website or blog to generate more leads, right? I mean, nobody wants content just because somebody is there to provide it to you. You need to solve a specific purpose, and for every business, that purpose is, generating more business through leads and direct sales.

My content writing service can help you increase your direct sales as well as generate new leads for your business. This page is specifically dedicated to the topic of how I can help you generate more leads.

What are leads?

In conventional advertising and marketing, leads are a list of people who have shown some interest in your business. Your sales rep probably called up a prospect and that prospect, instead of showing total disinterest, asked to be called again, or asked for more information. This is a person who is ready for more talks and carries a greater chance of becoming your paid customer or client. He or she is your lead.

Lead generation from your website

You can get new leads from your website in multiple manners:

A person comes to your website and subscribes to your regular updates by submitting his or her e-mail ID
A person visits your blog and subscribes to your RSS feed to get fresh content from you
A visitor uses your contact form and asks for more information
A visitor uses a phone number listed on your website to call you and show interest in your business
A visitor starts following you on LinkedIn, Google Plus, Twitter or Facebook

If you notice, all these actions are performed by the visitor himself or herself. What you have done is, give him or her a reason to visit your website and stick around. You are not misleading. You are just providing the information he or she needs to make up his or her mind. He or she is interested in keeping touch with you, or engage you with further dialogue. He or she is a lead from your website.

How my content writing service helps you get more leads

To bring people to your website you need quality content. These people will come from multiple sources including search engines, from your links appearing on other websites and blogs, and from social media and social networking websites. If you have been following my blog closely, you already know that to achieve all the above, you need fresh content on a regular basis. Let us quickly recap.

A major chunk of your visitors will be coming from search engines. The search engines are constantly looking for fresh, high-quality content. Since they are always looking for fresh, updated content, rankings go up and down accordingly. It’s like, you publish a great blog post and that blog post ranks quite high on Google. Then somebody else comes up with equally, or even greater blog post and then this blog post begins to rank higher compared to your link. The more people create new content, the lower your link begins to feature and eventually it moves to the second or the third page, where very few people go. In order to remain in the fray, you constantly need new content.

The more content you have, the more incoming links your website and blog acquire. This is because, the more subjects you cover in your niche, the more reasons people have to link to you.

Suppose I’m looking for a blog post covering the overwhelming impact of content writing on SEO. As a professional content writing service you may have content on many content writing topics, but not something specifically for this. But another website has covered this topic and I link to them. What happens? Despite being an excellent source for various content writing topics, you’ve lost a good link building opportunity.

The same goes for your social media and social networking profiles. I’m not saying you have to cover every possible social networking platform, but wherever you create your presence, you need to keep it buzzing with new content.

Basically, you need new, valuable content for every platform you decide to focus on, whether it’s your own website or blog, or anotherr website. It’s your content that brings people to your website, directly or indirectly, and encourages them to either contact you, or give you their contact details so that you can contact them later on. This can only be achieved by content that inspires trust. My content writing service can provide you such content.

Through strategic content creation I can help you instill confidence among your prospective customers and clients. My content writing service can help you increase targeted search engine traffic so that right people come to your website — people who really appreciate what you have to say.

In order to generate new leads your website requires content that makes both search engine as well as human visitors happy. But why hire a content writing service for that?

Aside from quality, the biggest challenge businesses face while implementing their content strategy is continuity. To an extent, at least in the beginning, you yourself can maintain a certain level of quality, but eventually other business responsibilities take precedence and your content marketing begins to get neglected.

This is where a dedicated content writing service can help you. The biggest advantage of working with me is that my entire content writing effort will be targeted towards your prospective customers and clients rather than simply rambling on in order to increase your content density. I love to interact with the written word and this is what people want. With a perfect blend of engagement, information and entertainment, I can keep your prospective customers and clients coming back to you and consequently, help you capture leads through different entry points to your website.

Why is content marketing so important?

This is an extremely valid question. Why it matters to your business that you are able to implement a well-crafted content marketing strategy in order to compete in the contemporary world?

As I have explained on my website as well as on my blog, the Internet is made up of content – at least the visual Internet that people like you and me come across everyday. You are continuously reading stuff, watching videos, looking at photographs and images and going through slides, on various websites and blogs. Even search engines are continuously crawling, indexing and ranking webpages containing content. So basically everything on the Internet is about content.

Whether you are spending your precious time on social media and social networking websites or scouring the web, or sending and receiving e-mails, continuously you are consuming content generated by people as well as machines. Blogging and social networking has enabled even non-technical people to generate massive amounts of content.

All sorts of conversations happen via content and we’re living in a conversation age. The old model of advertising and marketing in which people are interrupted while watching TV shows or even reading news and articles on the web is in a state of decadence. Nobody wants to be interrupted. People want to talk to you at their own convenience. Even you wouldn’t like it if someone or something barges in while you are doing one of your favorite activities.

Advertisers are worrying about “Zero TV” homes where people have either sold their TVs or stopped their cable subscriptions. People on the Internet are constantly devising ways to block pop-ups, banners and advertising links. They just want to access the main content, and this is where you need to be.

In the coming decades three things are going to be very crucial for your business:

Your visibility on social media and social networking websites
The difficulty or ease with which people can find your content
The conversations about your business that people have with each other

Branding and reputation is going to take place of advertising and marketing. People are already making buying decisions from personal references and this phenomena is going to increase exponentially.

You need to engage people. You need to establish yourself as an authority and as an expert. You need to keep your target customers and clients educated and informed so that by the time they decide to do business with you they are already familiar with you, your products and services and your overall business philosophy.

Where does content marketing fit in?

It is through relentless (but well-defined) content marketing that you increase your visibility without intruding upon people’s personal spaces. It is your content marketing strategy that places your content at strategic places so that people can access it when they actually need to access it.

With limited budgets and resources it’s the smaller businesses who can benefit the most with content marketing, although it’s the bigger businesses who are investing more in it. Companies like Coca-Cola, IBM and SAS (just to name a few) have complete divisions taking care of their content marketing strategies. Millions of dollars are being invested in generating and broadcasting content that encourages active as well as passive engagement.

Since more and more business is being generated by inbound marketing it is your content marketing effort that brings people – your target customers and clients – to your website voluntarily. You provide them content that leads them to your website without misleading them. When they come to your website they have a clear idea of what they’re looking for and what you are offering.

Even if they come to your website without having sufficient information about you and your business, the nature of their searching and subsequently, the content that they come across on your website, significantly ends up improving your conversion rate.

The unbreakable relationship between content marketing and SEO

After Penguin and Panda updates the world of SEO has started revolving around content marketing. Google now ranks you for the value your content provides and the quality of recommendations and back links that value encourages. It’s no longer about tweaks and tricks. Publish high-value content and make it available as easily as possible via various channels. Encourage people to link to your individual URLs for the true value they provide rather than for the purpose of advertising. Increase your involvement on social media and social networking websites so that your personal branding can be related to the content you associate with. Your entire search engine optimization process has now become a subset of your overall content marketing strategy.

Content marketing enables you to create macro and micro platforms using your own website and blog as well as other broadcasting channels so that it becomes easier for people to not only just find you, but also come across you in a relevant manner.

Content Marketing Consultant | Content Marketing and Consulting Services

Content marketing consulting services

What are content marketing consulting services? Are you looking for a content marketing consultant?

Looking to improve your content marketing strategies?

As you must know, content marketing involves creating and distributing valuable, relevant and consistent content.

This helps you attract and engage your target audience.

This in turn builds your brand awareness, establishes your authority, and drives customer engagement and conversion.

This is where content marketing consulting services can help you.

What do my content marketing consulting services help you with?

Content marketing consulting services help you with

What content you should publish?
What publishing and social media platforms should you use to publish and distribute your content?
What topics you should focus on?
What should be the frequency of your content publishing?
What format will be preferred the most by your target audience?
Maintaining consistency when it comes to publishing quality and relevant content.

These are some basic attributes of content marketing consulting services.

Why you need content marketing and consulting services

Why you need a content marketing consultant

The advertising and marketing landscape is changing fast, and content marketing and consulting (telling people what type of content to publish to target what type of audience) is playing a big part in this.

According to this source 61% consumers are more likely to buy from businesses who regularly publish useful, informative content.

Businesses all over the world are realizing that their audiences don’t appreciate push marketing; what they want is constant engagement and two-way communication.

Content marketing is the best way of reaching out to your target audience, engaging them and eventually, converting them, and my consulting services can help you in a significant manner.

Aside from writing content and publishing it, you need a strategy that helps you figure out what content to publish, which platforms and communication channels to target, how to reach your audience, how to engage it and how to keep it informed.

Consulting can help you in this regard.

Through my content marketing and consulting services I help you

Find out what your core audience is looking for
Create and publish content that is needed
Understand the language and search terms your target visitors are actually using
Shortlist channels through which you can promote and market your content
Streamline content publishing according to the attention you want to get
Understand web analytics and reorient your content marketing efforts accordingly

Benefits of working with a content marketing and consulting service

Brand recognition and familiarity

Wouldn’t it be wonderful if by the time your customers and clients approach you they are already familiar with the major features and benefits of your products and services, and they are also acquainted with the way you like to conduct your business?

Most of the business on the Internet happens on the basis of trust and a sense of familiarity.

People who are more familiar with you will more eagerly buy your products and services.

Search engine optimization

The recent updates from Google have proven that your entire search engine optimization depends on your content.

Whether it is content on your own website/blog, your authority on various social networking platforms or your content and links appearing on other websites or blogs, it is all about content marketing.

And it is not just any content, your content needs to be valuable, relevant and well-written.

It should also be easily accessible.

Professional consulting services can streamline your SEO and conversion efforts.

My content marketing and consulting services also help you cover all the relevant topics your target customers and clients might be interested in.

Once you have set rolling a well-defined and well-targeted content marketing strategy you want to provide every possible information related to your business to your visitors so that they are completely educated and empowered.

This makes you cover all the topics related to your business.

This further makes you cover all the relevant keywords and key phrases your customers and clients will use while trying to find you on the search engines.

A sustained content marketing effort automatically improves your search engine rankings.

Higher conversion rate

You need search engine traffic, and you need engagement, but eventually, what you need is a high level of conversion rate and my content marketing and consulting services can help you improve your conversion rate.

All the traffic that comes to your website needs to convert in order to make you money.

In this regard my content marketing and consulting services – both on-site and off-site – achieves two things for you:

Bring targeted traffic to your website
Engage that targeted traffic meaningfully so that it not only sticks to your website for a longer time but also does business with you

Multichannel engagement

Traffic doesn’t just come from search engines.

It can come from multiple online and off-line sources.

For the sake of this page, let us focus on just online sources.

Your website gets traffic from

Search engines (of course)
Social media and social networking websites
From other websites and blogs who have published your links in order to endorse your content
Submission of articles and blog posts on other websites and blogs (as a payback they allow you to include your link and a brief introduction in the resource box)
E-books, white papers and case studies that people may download from your website or your partner websites
Online discussion forums and bulletin boards
Trusted and reputed press release websites
Your e-newsletter
Paid advertisements in the form of links and banner ads
Content syndication websites

A big part of my content marketing and consulting involves spreading your content across various channels so that it becomes available to a wider audience.

You may not like to target all the channels (for instance, your target audience may be active on Slideshare and LinkedIn but not on Facebook and Twitter) and you will have to figure out what platform your target audience prefers.

This is where my content marketing and consulting services can help you.

Who is a content marketing consultant?

A content marketing consultant gives you expert advice on creating content strategies to educate and engage your audience.

Why not do content marketing yourself? Why hire a content marketing consultant?

Yes, you can do content marketing by yourself, and I would suggest, if you feel you can do it, you should definitely do it by yourself. Why?

I have experienced that clients who have a very strong opinion on how their content should be, interfere a lot, and this is understandable. They want every sentence, every paragraph, just as the way they want it.

This slows down the content marketing process and delays positive results.

They should rather work on their content marketing strategy by themselves and seek help in very specific areas where they are sure they don’t have the needed expertise.

It is best to hire a content marketing consultant if you have no idea what to do and where to go.

Hire a content marketing consultant if you are prepared to trust their judgement.

The ideal reason to hire a consultant is if

You don’t have time and resources to consistently publish targeted content.
Although you have been publishing content for long, you don’t see any positive results.
You have a limited budget, and you don’t want to hire a content marketing team on full-time basis.

What is the typical content marketing consulting process?

Content marketing consulting process

Providing content marketing consulting services involves a systematic process to help businesses develop and enhance their online content marketing strategies.

Here is a detailed description of the typical steps involved in content marketing consulting services:

Initial assessment and objective setting

It’s important to know exactly what you want to achieve through content marketing.

Once you embark upon your content marketing journey, there are practically infinite roads and every road leads to another destination.

This is the reason why many content marketing campaigns don’t deliver the right results: it’s because people have no idea why they are doing content marketing.

I can help you with clearly defining your objectives. Who do you want to target? How do you want people to react once they have accessed and consumed your content?

Do you want to generate leads? Do you want to educate your audience? Do you want them to subscribe to your email updates? Do you want to increase your social media visibility? Do you want to raise awareness?

These are important questions because they are going to decide the direction of the content that you publish and distribute.

Assessment of your current content status

I can help you audit your current content. Even if not regularly, have you been publishing content on your website or blog on on-off basis?

Sometimes existing content can be streamlined and tweaked to increase your visibility and improve the overall quality of your content.

You just need to incorporate your keywords and restructure the content in such a manner that important information is easier to find and spot.

Even your social media accounts may have some good content that can be analyzed and put to better use.

Targeting and publishing tools

What tools you use to publish your content can have an impact on your search visibility. Some tools are better for SEO, some are not so good. For example, I prefer WordPress because it keeps unnecessary code to the minimum.

How are you analyzing the performance of your content? Do you use any analytics tools, such as Google Analytics?

Every social media app for social media tools these days comes with its own analytics section that can give you a good insight on how your friends and followers are interacting with your updates.

Then we come to use a persona. These are the typical traits of your target audience. Are you targeting young people or a bit older? Male, female, or both? People capable of buying luxury items? People looking for health products?

Your content must target the right persona.

What are your competitors doing in terms of content marketing?

You can learn a lot from your competitors, especially successful competitors. What are they doing right? How are the executing their content marketing strategy? What type of content works for them?

Based on the scope of the work, as your content marketing consultant, I can help you study your competitors and obtain useful information from their strategy.

Your current messaging

How do you convey your brand message? What impressions do people get when they read your blog posts and social media posts? Do they get enough information from your webpages? Are they prompted to act? What is the CTR of your individual pages?

Your messaging must align with your overall marketing strategy. It should be consistent with your brand’s identity. It should be clear and simple. It must have clearly defined tone and voice. It must carry an emotional appeal. There must be a way to measure the performance of your messaging.

The development of your content marketing strategy

Defining a content marketing strategy

After you have followed the steps listed above and gathered enough information, it’s time to define your content marketing strategy through consultancy.

Aside from setting clear goals and objectives, it includes identifying your target audience, doing keyword research, and then deciding what type of content will be suitable for your business.

The biggest benefit of working with a content marketing consultancy is that you have a well-defined calendar. You know exactly what you’re going to publish in the coming days, weeks, sometimes even months.

Content creation – writing, formatting, and publishing – is an integral part of my consultancy services. In fact, in most cases, I write content for businesses.

It is better to decide in advance how you’re going to measure success and analytics. You need to determine the key performance indicators you will use to measure the success of your content marketing efforts. Common metrics may include website traffic, conversion rate, social media engagement, and sales.

Although allocating budget to your content marketing strategy is your internal matter, a consultancy can help you what would be an appropriate budget for your needs.

After that, once the ball sets rolling, it’s pretty much the same thing being done repeatedly. You re-purpose your existing content. Your monitor and adapt. You collaborate with the right content creators.

Remember that a big part of content writing is continuing to produce and publish highly relevant content.

Recommendations and Fixes

Through my content writing services I can also help you identify the strengths and weaknesses of your existing content. I can recommend some changes to your existing content or even your content marketing strategy.

Then afterwards you can decide whether you want to hire my services, or you would like to implement the changes through your in-house staff.

My content marketing consulting services follow a structured approach, starting with a thorough assessment of your business objectives and current content marketing setup.

I use my experience and expertise to develop a customized strategy, recommend improvements, and provide various options for implementation. I can also help you with studying the key metrics to ensure that your content marketing strategy drives the desired results.

Content marketing consulting tasks

A list of tasks that a content marketing consultant can perform for their client:

Conduct keyword research and analysis.
Develop a content marketing strategy.
Create a content calendar.
Write and edit blog posts.
Craft compelling website copy.
Optimize content for SEO.
Manage social media content.
Plan and execute email marketing campaigns.
Create video content.
Design infographics.
Develop case studies.
Curate industry-relevant content.
Conduct competitor analysis.
Monitor website analytics.
Perform content gap analysis.
Manage content distribution.
Engage in influencer outreach.
Conduct A/B testing.
Monitor online reviews and reputation.
Run PPC ad campaigns.
Develop whitepapers or ebooks.
Coordinate content promotions.
Implement content upgrades.
Craft newsletters.
Create landing pages.
Perform content audits.
Set up and manage webinars.
Generate user-generated content.
Manage a content team or writers.
Create visual content (images, memes, gifs).
Monitor and respond to audience comments.
Build backlinks through outreach.
Implement content personalization.
Collaborate with design and video production teams.
Measure and report on content marketing ROI.

Linkbait content writing services

If you’re wondering what is linkbait content, I have explained on this page: What is linkbaiting.

With that out of the way, if you need your blog posts and articles to go viral and spread to the farthest corners of the Internet, you need linkbait content. It’s articles and blog posts specifically created to cater to people who don’t just read interesting stuff but also like to share it and write about it. It might be a funny story, an anecdote, a long list of tools and tips – something that is highly useful, highly entertaining or highly relevant.

It is very difficult to create linkbait content?

It is not difficult to create linkbait content, but yes, it takes time. It is not something that you can create in 30 minutes. Let us say, you want to create a blog post titled “30 Most Influential Blog Posts on Content Writing”. Now either you already must be gathering these links over a long period of time, or you will need to do lots of research and even interact with many people because everybody defines “influential” in his or her own way.

How do you do targeting for linkbait content?

While creating linkbait content you need to keep in mind that you cannot please everybody. So this type of content has to be highly focused because the more targeted it is, the better chances it has of becoming linkbait.

The best way to target is, totally understand what your audience is looking for, why it looks for it, and what purpose the linkbait content is going to solve. Remember that people are not going to link to your content for doing social work – it must add value to their own blog post or article.

Does linkbait content always go popular?

There is no scientific proof. Sometimes even silly stuff goes viral and gets written about and promoted on various social networking websites while world-changing ideas wallow in the mud of oblivion. It depends on where it is coming from. For instance, if Charlie Sheen writes a blog post on how he was abducted by the aliens and then brought back he will get lots of coverage, but if you and I write a blog post on the same topic, we might not get that much attention unless we either spend lots of money promoting the blog post or spend lots of time highlighting it on various forums.

Having said that, there is a solid reason why businesses get linkbait content for their websites. Well-written and information-packed content normally gets promoted provided you are careful about what channels you are using to promote it and what time is the most apt for the activity.

Where do I fit in for your linkbait content writing need?

Obviously, the writing part comes from me, and the researching part if needed. Either you can give me all the information you want to include in your article or blog post or I can dig it out from various resources. I can straightaway deliver you the document and then leave it up to you how you want to promote it, or if you want I can help you figure it out.

How linkbait content goes popular

Although I mentioned above that there is no direct formula for making your linkbait content go viral, there are a few things you can do in order to give it your best shot:

Choose your topic carefully: In order to choose your topic you have to know your audience. “How to enjoy smelling your cat’s poo” might be a highly engaging topic for a website like The Oatmeal but if most of your audience constitutes of people who enjoy having meals at elite restaurants, they might not relate to the topic and appreciate it.
Mind your style: It’s very important what style you follow when creating your linkbait content. You have to keep your audience in mind. Tech savvy people enjoyed reading geeky language. People with literary inclinations like their text refined and well proofread. Teens and young adults use different language. The point is, be mindful of your audience before adopting the right writing style for your linkbait content. Unless you are an excellent writer don’t try to “pretend” a style. It shows through.
Promote at the right places: Simply publishing your article or blog post on your website is not going to get you much attention unless you are a celebrity in your niche. You will need to promote your link on various social bookmarking and social networking websites. There too, the popularity of your content depends on who sees it and who promotes it. Sometimes a single person promoting your link can get you more attention than 100 people doing it. This process is not something that can happen within a day or so, it takes consistent networking in order to reach at a state when influential people promote your content.

So you have seen that writing linkbait content is just one aspect of the entire exercise. You need to strategically promote your content in order to make it go viral.

Want to know more about how my linkbait content writing services can help you increase traffic to your website exponentially? Do get in touch.

Why SEO Copywriting improves your search engine rankings

Why SEO copywriting improves your search engine rankings?

Why SEO copywriting you may ponder? How does it improve your search engine rankings?

If all that the search engines are looking for is relevant, subject-centric content, why do you need SEO copywriting and why is it being offered as a separate service and not as normal online copywriting service?

What exactly is SEO copywriting?

First, if you don’t know the difference between you may like to read SEO copywriting and SEO content writing: is there a difference?

You need content writing for your information pages and blog posts but you need copywriting for your main websites. This is because, on your main websites, you want to persuade your visitors into becoming you are paid customers and clients.

On your main website, you need convincing writing. You want the sales pitch. You want to tell people why you have a great proposition and why they should do business with you.

The more people your website copy is able to convert, the more business you generate. In fact, whether you realize it right now or not, your entire business depends on your copy if you mostly have an online business.

But, just as you seek higher search engine rankings for your blog posts and information pages, you also want higher search engine rankings for your main website pages.

Hence, despite using a sales pitch, your copy must also be able to improve your overall search engine rankings. You achieve this with the help of SEO copywriting.

Why is SEO copywriting important for your business?

A big reason is the rampant competition on the Internet.

There are hundreds and thousands of websites vying for that coveted place on the first page of the search results and some of them have excellent copies.

So why do some appear in top twenty or top ten results and the rest languish in lower rankings? SEO copywriting makes the whole difference.

Yes, you can improve your search engine rankings by publishing lots of information pages and blog posts and I strongly recommend publishing regular content on your website to increase your content depth, but ultimately, you need to make sales.

I have lots of educational and helpful content on writing and content marketing but unless you know that I am open for business, how are you going to hire me as your copywriter or content writer?

You are going to hire me after reading my main business pages where I explain how I can help you grow your business with my writing services whether you want to hire me as a copywriter or a content writer.

Copywriting is important because it turns your business profitable. It gives you a better ROI. It helps you achieve your business goals by convincing your visitors that your product or service will definitely solve their problem and offer them value for money.

How does a proficient copywriter write better copy for your website?

Since I am a male I’m going to use “he” but you can use a “she” if that sounds better for you.

If you don’t understand what your target audience is looking for, how are you going to convince them into buying your product or service?

Every product or service is a solution. This is why people buy from you.

They don’t buy your product or service just for the heck of it. They have a problem, they are looking for a solution, and they have a vague idea that your product or service can give them the solution.

The job of the copywriter is to engage them and convince them that you have got exactly the solution they need for their problem.

For that, the copywriter must understand what they need.

A proficient copywriter never starts writing your copy unless he knows what your target customers or visitors are looking for.

5 reasons why copywriting is important for your business

1. Tell your brand story

Copywriting tells your brand story. Telling your brand story is very important because it makes an emotional connection. Every purchase is after all an emotional connection.

2. Keep people hooked to your central message

To purchase from you, people must stay on your website for as long as possible. It is the job of your copywriting to keep them from going away. The longer they stay, the greater is the probability that they will buy from you.

3. Remain focused on call-to-action

Every copy has a call to action – what you want people to perform when they are going through your web page.

For example, on my website, the purpose of every web page is to encourage people to fill up my contact form and contact me for my copywriting and content writing services.

4. Convey your enthusiasm

Your copy needs to be full of enthusiasm. If you don’t feel enthusiastic about your business proposition, how are your visitors going to feel excited enough to give you money for your product or service?

5. Help your visitors make the best possible decision

I don’t know about other copywriters, but when I’m writing the copy, my primary concern is to help your visitors make the best possible decision for themselves.

Sure, it is important that they buy from you, but more important is that they make the right decision. You don’t want to trick them into buying from you. You want them to buy from you only when they can make full use of your product or service.

How does SEO copywriting make the difference and improves your search engine rankings?

SEO copywriting not only involves writing great copy, it also involves writing your copy strategically.

You need to use your tags correctly.

You need to put the right keywords at the right places, and, even if some people disagree, there is a keyword-to-text ratio that makes a crucial difference.

Then there are different tags to consider.

With what tags should you use your keywords? How many times should you highlight/bold your keywords and key phrases?

How to optimally use your anchor text? How to make use of the list tags for SEO copywriting purposes?

How you should organize your key phrases and scatter them in a manner that your text sounds perfectly normal to your human readers despite being written for the search engines?

SEO copywriting takes care of all these things.

Along with the viewable text SEO copywriting also optimizes other on-page elements for the targeted search terms.

These include the title, description and keywords tags, headings and alt attribute of the image tag.

But the most important aspect of search engine optimization is your web page copy.

It’s often been observed that even if the meta tags and other things are left untouched, and only better SEO copywriting is done, the web pages begin to rank higher on the SERPs.

Does SEO copywriting always get you higher rankings?

Not always.

SEO copywriting is not your ranking panacea because lots of factors are taken into consideration when the search engine algorithms evaluate your website.

Your ranking also depends on how many websites are linking back to you, how you have organized and interlinked your overall content, how much content you have and what SEO practices your competitors are practicing, and even the age of your website.

For good search engine rankings you have to pump in lots of effort and SEO copywriting is a major part of that effort.

SEO copywriting is one of the steps you take towards search engine optimization that results in higher rankings. It gives you a sure footing.

Contact me to know more about my SEO copywriting and content writing services.