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What Is Search Intent And How Knowing It Improves Your SEO

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What is search intent and why is it important for SEO

What is search intent and why is it important for SEO?

When you are writing content, it is very important that you know the search intent of your reader persona.

Table of contents:

  1. The importance of targeting informational search intent when writing content
  2. Wondering how search intent improves SEO?
  3. How does writing content for search intent improve your SEO?
  4. 35 reasons why knowing the correct search intent improves your rankings
  5. The slight difference between commercial and transactional intent and how to target them through content writing
  6. Converting different search intents into a solid sales funnel through strategic content writing
  7. How does targeting search intent improve your SEO?

Targeting a search intent when writing content helps you improve your SEO.

In fact, I have created a small video to use in various blog posts and presentations when I quickly need to explain what is search intent. Here it is

In plain language, search intent means the intention with which a search engine user searches something.

Want to know how search intent improves SEO?

You can use search intent to improve SEO. These are direct connection between SEO and search intent.

Various SEO and digital marketing experts suggest that there are broadly for types of search intents:

  1. Informational search intent.
  2. Navigational search intent
  3. Commercial search intent.
  4. Transactional search intent

You can take your own example. When you search for something, what is your intention?

You are simply looking for information? Do you seek opinion from the others before you buy something? Are you ready to buy something?

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For example, you want to improve your search engine rankings and you feel, reading a book might help.

You may search for “the best book on SEO” or “the best search engine optimization book”.

How search intent improves SEO.

If, instead of a book, you simply want to read some good material on SEO that you can implement on your website, you may search for “a detailed SEO guide”.

If you want to know how content writing can help you improve your rankings, you may search for “how does content writing improve SEO?”.

Sometimes you are seeking information just for the sake of seeking information.

Sometimes you want to buy something but before that you need some sort of re-affirmation.

These are different searcher intents.

You won’t look for “SEO copywriting tips” just because you want to kill some time. You need that information to achieve something.

If you want people to be able to find your website for the right search intent, you need to streamline your content accordingly.

Do you only target for the commercial or the transactional search intent?

Search intent

Search intent

After all, you want to increase your sales.

As a professional content writer and an SEO copywriter, I want the maximum number of people submitting my contact form to hire me as their writer.

It’s not easy.

There are hundreds of content writing services there.

They are already ranking quite well for all my primary and secondary keywords (this may also be applicable to your business).

In such a case scenario, it is important that you strategically target a number of search intents and not just the transactional search intent, though, this is the ultimate goal.

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The importance of targeting informational search intent when writing content

This is what Google says about the quality of content it wants to find

This is what Google says about the quality of content it wants to find.

Since it is easier to give my own example, I’m going to give my own example.

Unless you know that you need quality content writing services to improve your conversion rate, how are you going to decide to hire my services?

You need that particular level of awareness, to an extent that you are ready to spend money on my services.

Hence, as a service provider whose business depends on your level of awareness, I need to educate you.

Even if you have a basic idea of how my content writing services can help improve your conversion rate and bring down your bounce rate, you need a little bit of convincing through more information.

Also, if I need to convince you that SEO copywriting actually improves your search engine rankings, I must provide you hard facts.

I must explain to you why Google appreciates fresh content.

I must also explain to you how Google and other search engines evaluate your keywords when ranking your content.

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This is one thing.

The second thing is, search engine terms like “content writing services”, “SEO copywriting services”, “blog writing services”, “freelance content writer”, and such, have already been optimized for, by other companies.

Competing with them is going to take a lot of time for me.

So, what do I do?

I publish lots of informational content to improve my rankings for longtail keywords.

It is easier to improve your search engine rankings for longtail keywords because they are less competitive.

Longtail keywords targeting informational search intent may not get me direct business, but it prepares the ground for my ultimate goal.

Since I’m regularly publishing valuable content that is full of useful information, other bloggers and online publishers often link to my content, giving a boost to my search engine rankings.

People share my content on social media channels, bringing in more visibility.

Since there is no dearth of information topics under content writing and SEO copywriting, I can publish practically unlimited number of webpages and blog posts without the risk of publishing duplicate content.

When I regularly publish content, Google crawls my website with greater frequency.

The benefit is that when I add new content it quickly gets indexed by Google. Sometimes, even within 10-15 minutes.

What sort of informational search intent you should target for when writing content or when aiming for SEO?

Suppose you are an accounting firm. You can cover lots of topics for which your prospective customers may not contact you for your services, but they can use your advice to solve many day-to-day problems.

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Similarly, if you are a web developer wanting to attract startups and small businesses, you can write lots of informational content on the benefits of working with an independent web developer.

You can talk about the technologies that an average web developer uses to provide affordable and efficient web design services to startups and small businesses.

This way, you increase your visibility and this increased visibility prepares the ground for more business queries.

Informational intent topics begin with “why”, “how”, “when”, “where”, “how many”, “what”, “the top 10”, and so on.

An example: “when are the next Olympics going to be held after Covid?”

Another example: “what are the benefits of working with a content writer?”

Wondering how search intent improves SEO?

How search intent improves SEO

How search intent improves SEO

Imagine you’re lost in a giant library. You need a specific book, but there are millions of them! How do you find it quickly? By knowing what you’re looking for, right?

That’s exactly how search engines work. They want to show you the best results for what you’re actually looking for, not just any random page. This is where search intent comes in. It’s like a whisper telling the search engine what’s in your mind.

Search intent: It’s the reason behind someone’s search query. Are they curious? Wanting to buy something? Looking for instructions? Understanding this intent helps Google and other search engines show the most relevant results.

How does this improve SEO (Search Engine Optimization)?

Think of SEO as making your website the easiest book to find in the library. The better you understand search intent, the better you can optimize your website to show up for the right searches.

Here are five ways:

1. Keywords with Purpose:

Imagine searching for “pizza near me.” You’re not just looking for any pizza recipe, right? You want one you can order or visit now!

So, use keywords that show intent. Instead of just “pizza,” try “best pizza delivery Ghaziabad” or “pizza restaurants open late Ghaziabad.”

This tells Google exactly what you’re looking for and helps your website rank higher for those specific searches.

2. Content that Clicks:

Once someone clicks on your website, you want to keep them there. If they searched for “how to make slime,” don’t just show them a picture of slime! Give them a step-by-step guide with pictures and tips.

Create content that matches the searcher’s intent. Informative for informational searches, persuasive for buying searches, and entertaining for, well, entertaining searches!

3. Titles that Tell:

Think of your website’s title as a book’s spine label. It should tell you exactly what’s inside.

Don’t just use generic titles like “My Website.” Be specific! “Fun Slime Recipes for Kids” or “Order Delicious Pizzas Online in Ghaziabad” are much more likely to grab attention.

4. User-Friendly Design:

If the library shelves are all jumbled up, you’ll give up searching, right? Make your website easy to navigate.

Organize your content clearly, use headings and subheadings, and have a simple search bar. This helps users find what they’re looking for quickly, keeping them happy and coming back for more.

5. Local is Lovely:

Remember searching for “pizza near me”? Many searches are now location-specific.

If you have a local business, use local keywords and optimize your website for Google My Business. This helps people in your area find you easily.

By understanding and using search intent, you’re basically giving search engines a map to your website.

It’s like having a helpful librarian guiding lost readers straight to your book. So, keep these tips in mind, optimize your website with intent, and watch your online traffic soar!

Remember:

  • Focus on the user’s needs. What are they looking for?
  • Use relevant keywords and titles.
  • Create helpful and engaging content.
  • Make your website easy to navigate.
  • Target local searches if relevant.

With a little SEO magic and a focus on search intent, your website will be the most sought-after book on the digital bookshelf!

How does writing content for search intent improve your SEO?

  • Make sure your content matches what users need. Understand what people are looking for to create content that’s useful to them.
  • Keep users interested and avoid them leaving quickly. Content that matches what people are looking for can make them stay on your website.
  • Create content that speaks to your audience. If your content answers their questions or talks about what they care about, they’ll like it more and might buy from you. How search intent improves SEO.
  • Make people click on your content in search results. Write titles and descriptions that make them want to visit your page.
  • Get more people to visit your website by giving them helpful information. When your content matches what people are searching for, they’re more likely to find your site.
  • Use long-tail keywords well. These are specific words that match what people are searching for, bringing more visitors to your content.
  • Improve your chances of showing up in search results for the right queries. If your content matches what people are looking for, search engines will rank it higher. Search intent to improve SEO.
  • Make your website easier to use. Good content that matches what people want improves the website’s overall experience.
  • Avoid having similar or low-quality content. If your content is good for search intent, you won’t have problems with duplicated or weak content on your site.
  • Get better backlinks from trusted websites. Good content that matches what people need can attract links from respected sites, helping your SEO.
  • Make your website more trustworthy and important. When you have content that fits user intent, it builds your website’s reputation in your field.
  • Gain trust and respect from your audience. If your content always meets search intent, people will trust your brand more and become loyal customers. SEO and search intent.
  • Optimize your content to show up in featured snippets. If your content matches what people want to know, it might appear as a featured snippet in search results.
  • Have a better chance of showing up in “People Also Ask” sections. Content that fits user intent might also appear in these sections, giving you more visibility.
  • Get a bigger share of the conversation in your industry. By addressing different aspects of search intent, you can become a more influential voice.
  • Adjust your content for different stages of the buying process. Understand what people want at different times to create the right content.
  • Bring more potential customers to your site. Content that matches what people are looking for can attract those ready to buy. How search intent improves SEO.
  • Make your content work for voice search and virtual assistants. Optimize for search intent to reach users asking questions using voice commands.
  • Outdo your competition by understanding what people want. If others don’t focus on search intent, you can get more traffic and customers.
  • Answer specific questions in your content. Create content that directly responds to what people are asking. SEO and search intent.
  • Solve real problems your audience faces. Make sure your content helps people with their actual issues and concerns.
  • Pay attention to what search signals tell you. Analyze keywords and user behavior to make sure your content matches what users are searching for. Search intent to improve SEO.
  • Make your content easy to read and skim. Well-structured content that’s easy to scan keeps visitors interested.
  • Use pictures, graphics, and videos that fit your content. Visual elements can make your content more interesting and help users understand better.
  • Add structured data for better search results. Using structured data can help search engines understand your content and show more information in search results.
  • Keep your content current and relevant. Update your content to keep it fresh and valuable, which is good for SEO.
  • Listen to feedback from users and adjust your content strategy. Pay attention to comments and data to improve your content based on what people want. Search intent to improve SEO.
  • Improve your local SEO with content that matches local search intent. If you have a local business, create content that’s relevant to your local audience. Writing content for search intent.
  • Get more social media shares and interactions. Content that aligns with user intent is more likely to be shared on social media, which can help your SEO indirectly.
  • Include clear and persuasive calls to action (CTAs). Make it obvious what you want users to do next after reading your content.
  • Build a loyal following that comes back for more. Consistently delivering content that fits search intent can help you build a loyal audience.
  • Increase the number of visitors who become customers. Content that aligns with search intent can lead to more conversions because it attracts users who are ready to take action. Search intent to improve SEO.
  • Make sure users have a great experience and leave happy. Matching search intent ensures a good experience, which keeps people satisfied and coming back.
  • Make your content work well on mobile devices. Optimizing for mobile is important for reaching users on smartphones and tablets.
  • Create content that people want to share and link to. Content that meets search intent is more likely to be shared and linked to, which helps your SEO.
  • Avoid competing with your own content for the same keywords. Focus on different search intents for your various pieces of content to prevent conflicts. How search intent improves SEO.
  • Adapt to changes in search engine rules. As search engines get better at understanding what people want, your intent-based content will continue to perform well.
  • Use data and analytics to improve your strategy. Regularly look at data and SEO numbers to fine-tune your content strategy and adjust to changing search intent.
  • Get more leads using content that attracts potential customers. Intent-based content can be used to create valuable lead magnets, like eBooks or webinars, to capture leads and build your email list.
  • Create a strong, lasting SEO strategy. By consistently producing content that fits search intent, you can establish a solid foundation for long-term SEO success, even when algorithms change.

35 reasons why knowing the correct search intent improves your rankings

  1. It is crucial to understand search intent because this understanding can significantly contribute to improving your website’s rankings in search engine results.
  2. When you correctly identify the search intent behind user queries, you can align your content with what users are actively seeking when they use search engines.
  3. This alignment enhances the overall relevance of your content, making it more likely to meet and exceed user expectations.
  4. Consequently, when your content is relevant and aligns with search intent, users are more inclined to engage with it by reading, clicking, and exploring your website further. How search intent improves SEO.
  5. Engaged users tend to spend more time on your site, sending positive signals to search engines about the quality and relevance of your content.
  6. These positive signals, including a longer average time spent on your site, can contribute significantly to improved search engine rankings.
  7. Moreover, quality content that effectively matches search intent tends to attract more backlinks from other websites in your niche or industry.
  8. The presence of backlinks further enhances your website’s authority, which is a critical factor in determining search engine rankings. SEO and search intent.
  9. Higher authority is often associated with better search engine rankings, providing your website with a competitive edge.
  10. Correctly identifying search intent can guide your keyword selection, ensuring that you target the right keywords that closely align with user queries.
  11. By targeting the right keywords, you increase the visibility of your content in search engine results pages (SERPs).
  12. Improved visibility means more users will discover and click on your content, resulting in increased organic traffic.
  13. Creating content that accurately matches search intent also plays a crucial role in keeping your bounce rates low.
  14. Low bounce rates indicate that visitors find your content relevant and engaging, which is a positive signal to search engines.
  15. Satisfied users who find what they are looking for on your site are more likely to take desired actions, such as making a purchase or filling out a contact form. Search intent to improve SEO.
  16. These conversions not only contribute to your website’s success but also impact your return on investment (ROI).
  17. Furthermore, understanding search intent allows you to craft compelling and relevant titles for your content.
  18. Engaging titles can significantly increase the click-through rates (CTR) of your content when it appears in SERPs. How search intent improves SEO.
  19. Higher CTRs result in more organic click-throughs, which, in turn, drive more traffic to your website.
  20. An increase in organic clicks can have a positive impact on your search engine rankings.
  21. Knowing search intent also aids in structuring your content effectively, making it more accessible to your audience.
  22. Properly structured content is not only easier to read but also simpler to navigate, providing a better overall user experience.
  23. User-friendly content keeps visitors engaged, encouraging them to stay on your site longer.
  24. Increased engagement has the added benefit of reducing your site’s bounce rate, further indicating to search engines that your content is valuable. Search intent to improve SEO.
  25. A reduced bounce rate is a favorable signal to search engines, and it can contribute to improved rankings.
  26. Ultimately, satisfying search engines by providing content that closely aligns with search intent is a strategic way to work towards higher search engine rankings.
  27. Understanding search intent also supports the creation of persuasive and relevant meta descriptions for your content.
  28. Compelling meta descriptions can effectively entice users to click through to your site from SERPs. How search intent improves SEO.
  29. Clicks generated from search engine results pages enhance your overall CTR.
  30. High CTRs are strongly associated with improved search engine rankings.
  31. Correctly identifying user goals through search intent analysis helps you refine your content topics, ensuring they resonate with your target audience.
  32. Choosing relevant topics based on search intent can generate more search traffic to your site, increasing your overall online visibility.
  33. Increased traffic to your site is a strong signal to search engines about the value and relevance of your content. Search intent content writing to improve SEO.
  34. Valuable content is more likely to attract natural backlinks from other authoritative websites within your niche or industry.
  35. The combination of backlinks and valuable content can further boost your search engine rankings, making it a key strategy in your SEO efforts.

The slight difference between commercial and transactional intent and how to target them through content writing

There is a small difference between commercial and transactional intent.

These two terms are confusing, but it is important to understand the difference and then write your content accordingly.

Commercial intent: You are ready to purchase but you need to compare various items before you finally decide.

Some examples of commercial intent:

  • Best content writing service.
  • Best SEO copywriting service.
  • The review of SEO copywriting services/content writing services reviewed.
  • Best cook food for junk food.
  • Google Pixel an iPhone comparison.

As you can make out, the person is ready to take the plunge, but she wants to make the best choice.

Transactional intent: You are ready to purchase and you just want to go to the right place to purchase.

Some examples of transactional intent:

  • Nearest food delivery service.
  • Hire a content writer service.
  • Buy red Gucci bag.
  • Coupons for Grammarly.

The person is ready to buy. She just needs to know where to buy it.

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Converting different search intents into a solid sales funnel through strategic content writing

You first create informational content to raise awareness about your product or service.

You give enough information to your visitors and convince them further.

You help them buy from you.

In terms of search intent, here is how you define your sales funnel:

Different search intents are like different phases of your sales funnel

Different search intents are like different phases of your sales funnel.

I created another explainer video for LinkedIn and Twitter and I have simply extracted a screenshot to graphically explain the concept.

Publish lots of informational content.

This increases familiarity with your brand.

Publish commercial content.

This convinces your prospective customers and clients that you have got what they are looking for.

Explain to them how they can do business with you.

How does targeting search intent improve your SEO?

SEO is all about right targeting.

You don’t want to generate random traffic to your website or blog.

You want to generate traffic that solves a purpose.

Whether you want to inform people, educate them about your business, ask them to buy from you, the intent of your content must be clear.

Only then you improve your SEO.

Looking for content writing and SEO copywriting services to target the right search intent?

Contact me for more information.

Content Writing Services For Online Medical Practices

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Content writing and SEO copywriting services for online medical services

Content writing and SEO copywriting services for online medical services.

In the wake of the Covid-19 outbreak, many medical practitioners are providing their medical services online through mobile apps and web interfaces.

In many countries like the USA, it is also called telemedicine.

Medical practitioners provide their services over the Internet.

It may include diagnosis and treatment.

Focus points of this web page:

  1. Content writing services.
  2. SEO copywriting services
  3. Online medical practices.
  4. Online medical services.
  5. Doctor consulting with video chat.
  6. Content writing services for online medical practitioners.
  7. Content writing services for telemedicine services.

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There are multiple ways health workers, doctors and medical practitioners are providing their services online including

  • All-purpose mobile apps connecting doctors, therapists, consultants and patients.
  • Dedicated mobile apps launched by doctors, therapists and consultants.
  • Dedicated mobile apps and web services launched by hospitals, health centers and clinics.

Patients can upload their medical records and the doctors and physicians can go through them.

Doctors and patients can also have video chats and the doctors charge a consultation fee through online payment.

Why do you need to increase your online presence for your online doctor consultation through content writing?

Being an experience website content writer I know the importance of a vibrant online presence through high quality content.

As a doctor or a medical practitioner, you can provide consulting services to your patients using mobile apps or web-based services.

As mentioned above, this is also called telemedicine.

Although, in telemedicine, different medical gadgets and appliances such as blood pressure checker, blood sugar checker and weighing machine are also used in data is directly sent to the concerned doctor.

Whether you are an independent doctor, or you are a clinic, it can benefit you immensely if your patient base increases.

This suddenly expands your reach.

You are no longer constrained by geographic limitations.

Within a second, a patient living thousands of kilometers away can reach you and get your advice and pay you.

You want to be able to see more and more patients, don’t you?

If possible, you want to provide your doctor & medical consulting services to patients living in other cities, even other countries, don’t you?

How do my content writing services help you?

You cannot be constantly telling your prospective patients what a great doctor you are.

You need to provide them useful, helpful content, to keep them coming to your website or blog.

Among so many doctors and physicians, you need to give them a reason to keep you in mind when they need you.

Unlike conventional hospitals and clinics, you don’t wait for the patients to come to you when they are feeling unwell.

On the Internet, you create a presence so that people can find you for relevant reasons even when they are not feeling sick.

You need to create a presence so that people know about you even when they are healthy or relatively healthy.

Even if they themselves don’t need to see a doctor or a physician, they may like to recommend you to their relatives, their family members, their colleagues, their friends or even people on social media channels like Facebook, Twitter and LinkedIn.

Through highly targeted and high quality content, you need to target patients as well as people who may someday recommend patients to you.

I remember once my daughter was not getting well and we were taking her to one of the best hospitals in New Delhi, with no results.

Desperate for help, I posted on Twitter if there was some doctor someone trusted.

Someone gave me the number of his family doctor and ever since then, whenever there is health -related problem, we go to that doctor even when going to him means a travel of more than two hours.

What I’m trying to say is, you don’t just target patients. You also target people who would someday recommend someone to you.

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How do you do that?

Have you seen WebMD? They are constantly publishing high-quality content on various health related topics and issues.

Do a search on anything health-related and there is a great possibility that you will come across a WebMD link.

I’m not suggesting that you create an online health directory or health portal because financially or even human resources-wise, it won’t be possible even if you want to create such a portal.

But you can cover your area of specialty.

For example, you are an ENT doctor. What about publishing lots of information on how people can take care of small ear, nose or throat related ailments?

Anyway they are not going to consult a doctor for these small problems but they are going to look up some solutions to get some relief.

If they can get such a useful information from your website or through your mobile app, when they really need to consult a doctor, they will certainly contact you.

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This is how you build a presence on the web.

I have previously written content for doctors and physicians and other medical-related topics. I can help you create a vibrant presence to attract general people and prospective patients to your website or mobile app.

I can write content for

  • Medical care providers.
  • Specialist doctors.
  • Physiotherapists.
  • Speech therapists.
  • Health consultants.
  • Pediatricians.
  • Obstetricians.

basically any medical field that needs to be promoted online to attract patients and their well-wishers.

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I can improve your search engine rankings with my SEO copywriting services

As I have mentioned above, the sphere of your influence increases on the Internet in the absence of the concept of physical distance.

All you and your patient need is an Internet connection and an ability to hold a video chat, if necessary.

This person can be in Australia, in Canada, in Singapore or USA or India.

A great example would be, a person of Indian origin living in Canada but wanting to see an Indian doctor. Suddenly, he or she will be able to do that.

Just imagine how many patients you can see through your online medical and healthcare services.

People all over the world are ready to pay for the convenience and timely consulting.

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For example, if someone searches for “need to consult an eye specialist online” and if a link to your website comes up immediately among the top three results, the person is going to contact you.

I’m not saying that it can be achieved immediately.

It will certainly require some effort and consistency.

You will need to generate content that is search engine optimized for your specialty – eye specialist or ophthalmologist and other search terms that your patients may use to be able to find you online.

The only way they can find you is through a search engine like Google or through social media channels like Facebook, Twitter, LinkedIn or Instagram.

For people to be able to find you, you need a presence on the Internet.

Content writer and SEO copywriter to increase online visibility of your medical practice

Content writer and SEO copywriter to increase online visibility of your medical practice.

With increasing competition, you need to enhance the online visibility of your health services.

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Whether you want to promote your mobile app for doctors or you are launching a new service through a website, you want people to know why they should consult a doctor, a physician or a therapist through your mobile app or website.

As an online doctor or a medical practitioner wanting to provide online consulting services,

  • Better search engine rankings for all the search terms your patients may use to be able to find you.
  • Lots of convincing content on your website so that people feel reassured and informed.
  • Social media presence so that people can recommend you.

This is where my content writing and SEO copywriting services can help you.

I can help you increase your visibility.

When I write content for you, people will be easily able to find you on Google and other search engines.

What type of content writing and SEO copywriting services can I provide to your online health services?

  • Website content.
  • Mobile app listings.
  • Features and benefits.
  • Information articles.
  • Blog posts.
  • Email marketing campaigns.
  • Email newsletter.
  • E-books and case studies

The basic idea is to become visible. Visible in the sense that people begin to associate your presence with useful content.

In the hour of need, they should know that they can reach you and your available.

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Want to create a solid presence on the Internet for your online doctor services? Want to increase your search engine reach for your online medical practice?

Contact me to know more about my content writing and SEO copywriting services.

How My Content Writing And SEO Copywriting Service Works

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How my content writing an SEO copywriting service works

How my content writing an SEO copywriting service works

The key to successful collaboration for your content writing and SEO copywriting needs is clear communication.

On this web page I’m going to explain to you how my content writing and SEO copywriting services work.

The process is quite simple, and it mostly rests on the clarity of our communication.

What type of content writing and SEO copywriting projects do I take on?

Need a writer? I will write.

As long as your primary concern is quality and relevance, I can write for your following needs:

  • Blog writing
  • Email writing
  • Web page writing
  • Article writing
  • Case studies
  • White papers
  • Micro content for social media
  • Press releases
  • Product and service descriptions

and everything in between.

Writing is a communication tool.

My clients hire my content writing and SEO copywriting services because I write convincingly and compellingly.

Also, it helps that I’m able to improve their search engine rankings if they work with me consistently for a few months.

What process do I follow to achieve quality content writing and better rankings through SEO copywriting?

These are the steps.

Step 1

You contact me by either calling me or writing an email or submitting my contact form.

I suggest kindly don’t send me messages like “Contact me fast” and then nothing else.

It shows that you don’t take your content requirements seriously.

I’m not saying that all clients do that, but some do, so just in case.

When you’re sending a message to me for the first time, try to write me the following details (aside from the usual contact details):

  • What do you need? Blog post, article, email copy, landing page copy, and so on.
  • What is your business? Just gives me a heads up on the effort involved.
  • Some details about your target audience.
  • How many words on an average you expect per document?

Step 2

If you have sent me all the needed details, I give you an idea of how much it is going to cost and how much time I normally take to turn in one document.

Step 3

We decide on the scale of the work, the timeline and the pricing.

These days I’m taking in assignments in small chunks to better manage my payments.

In the aftermath of the Covid-19 outbreak, many clients randomly disappeared, and they didn’t even respond to my emails.

I must have lost at least 120 hours of work.

I like to take an advance now.

It is understandable that new clients don’t want to put in that much money not sure whether I’m going to live up to their expectations or not.

So, I take work in small chunks so that I get the money for the work I’m doing and the clients feel reassured that they are not risking a lot.

I have already explained above the sort of information I need from you.

Aside from that information, to initiate work, I also need the following:

  • The title or the topic – normally clients give me a rough idea and then I come up with my own version.
  • The primary keywords that I need to cover in case we are talking about SEO copywriting.
  • In most of the cases I incorporate LSI keywords and longtail keywords on my own but you can send me a list if you have a preference.
  • Some more information about your target audience.
  • Some links that you prefer – some writing style or the scale of information that has been covered on other blogs and websites.
  • Some statistical information, if any.
  • Some peculiar information that cannot be found on the Internet.

Step 4

I submit the draft for revision.

You go through the draft. You either accept it as it is or you suggest changes.

I offer unlimited revisions.

As long as the central topic does not change, I don’t charge extra for revisions.

I strongly believe that you must find the document to your maximum satisfaction.

Having said that, I don’t simply take dictation.

There will be my style. There will be my way of writing things.

If you want me to write every sentence and every paragraph according to your taste, somewhere I draw a line.

Anyway, this rarely happens. Everybody knows how precious time is.

Neither you want to waste your time, nor I want to waste my time or your time.

What if you are completely unsatisfied with my work?

I don’t want to boast, but this is rarest of the rare situations.

In the past 15 years (this is 2020) if I’m not forgetting, there must have been just 4-5 instances of a total lack of synergy and a bit of acrimony.

In a couple of occasions, in a bit of enthusiasm and overconfidence, I bit more than I could chew, and I immediately regretted that.

In the latest incident, the client accepted my document.

Then, after two days, she said that she needed some revisions because she thought the document was lacking some important information.

I added the information. She accepted the document. Even applauded.

Then after two days she contacted again and said that I had forgotten to add testimonials.

I said that she hadn’t given me the testimonials.

She said that I was supposed to make them up.

I said how could I make up testimonials?

She sent me some pointers and I made the testimonials.

She received the document without acknowledging.

Then, after a week, she said that the content that I had written was not looking good on the web page when her web designer put it there.

I saw the web page. The web designer had simply copy/pasted the text from my Word Document to some HTML editor.

I use a certain formatting style in my Word Documents, and I don’t even use double line breaks between paragraphs (because I have set enough spacing in the style itself).

Hence when her web designer just copy/pasted the text, it was a big wall of text and nothing else.

I told her that the web designer needed to format the text. There were many <h2> headings that were totally missing.

There was some bulleted points.

There needed to be some spacing between paragraphs.

She said no, the problem was with the writing and not with the web designer.

I was talking to her on the phone. Something in her voice told me that she herself was designing the web page and there was no web designer.

Anyway, one thing led to another and there was a huge argument and I told her that I was not her secretary that I would do everything.

She told me that I shortchanged her, and she regretted the day when she decided to contact me.

I was very sad.

Anyway, this is just an example of the sort of communication gap that can happen.

What do I deliver?

As many words as you need and in most of the cases, a couple of hundred more.

Compelling, but easy to read writing style.

Text organized under various headings and subheadings.

Strategic use of primary keywords and LSI keywords.

Mobile friendly writing.

Free of spelling and grammar mistakes as per my knowledge.

Completely original text.

Well researched.

I deliver in Word documents.

If you prefer Google Docs, I can deliver your documents using Google Docs.

I can also deliver in markup language.

Hence, this is basically how my content writing on SEO copywriting services work.

If you need more information, please contact me.

Copywriting Services For SEO Companies | Content writing

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Copywriting services for SEO companies

Copywriting services for SEO companies.

Table of contents

  1. Why do SEO companies prefer to work with a content writer or a copywriter?
  2. Copywriting services for SEO companies – how I can benefit your clients
  3. Copywriter for SEO agency – Benefits
  4. Why is quality content important for higher search engine rankings?
  5. Why hire my copywriting services for your SEO business or agency?
  6. Some questions you may have about my SEO copywriting services

Looking for an experienced and dependable copywriter for your SEO services?

Copywriting services for SEO companies.

Copywriter for SEO companies

I regularly provide copywriting services to SEO companies.

There are many search engine optimization companies that use my content writing services to boost rankings of their clients.

SEO copywriting is an integral part of offering search engine optimization services these days.

The focus of this web page are the following topics:

  • Copywriting services for SEO companies and agencies
  • Content writing services for SEO companies and agencies
  • Copywriter for SEO companies
  • Content writer for SEO companies

Why do SEO companies prefer to work with a content writer or a copywriter?

Why do they hire outside copywriting and content writing services?

There are very big SEO companies that have their own in-house copywriters and content writers.

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But, there are many competent, but small-scale SEO agencies who wouldn’t like to hire permanent content writers and copywriters, for obvious reasons.

Hiring permanent writers has its own pros and cons.

You have greater control. You have atomic control over how the content is being written.

The writers are constantly available to you if they are your employees working in-house.

The downside is, hiring in-house copywriters and content writers is expensive.

Whether you need content or not, you need to pay them every month.

You not just pay them a salary, you spend money on infrastructure and facilities.

You must give them employee benefits.

You must pay for their hardware and software.

You are stuck with them even if you don’t like their work.

SEO agencies don’t need content writing and copywriting services regularly.

It makes perfect sense for them to work with an outside agency they can contact only when they need SEO content.

This way, they can provide cost-effective SEO services to their clients.

Without high quality, engaging content, one cannot think of improving his or her search engine rankings.

Quality copywriting leads to higher search engine rankings

Quality copywriting leads to higher search engine rankings.

Yes, you can do on page optimization.

You can work on getting high quality backlinks.

To better rank your content, search engines like Google expect you to publish quality content regularly.

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I’m frequently working with digital marketing and SEO agencies that need quality copywriting and content writing for their clients.

Whatever SEO tool you use these days, it recommends what sort of content you should publish to improve your search engine rankings.

When search engine tools like SEMRush, SEOPressor and Ubersuggest audit your web pages they point out the pages that contain too little content.

For better search engine rankings, the minimum number of words you need is over 1000.

You can’t publish duplicate content.

You cannot write about the same thing over and over.

You need engaging copywriting.

You need writing that is full of relevant information for your readers and gives them a reason to stay on your website (this brings down your bounce rate which in turn, improves your SEO).

The Google SEO rankings are all about publishing relevant, valuable content.

It’s the content that gets ranked.

This is where my SEO copywriting can help you.

Persistent quality writing can get you

  • More traffic
  • More leads
  • More sales
  • More social shares

Most of my business comes from clients who approach me directly.

I do work with web design and SEO companies, but a major chunk of my work comes from clients who approach me by finding my services on Google (or LinkedIn).

(A big shout out to my existing clients who are constantly referring work to me!)

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Their biggest problem is that they want to improve their search engine rankings and the SEO companies they have worked before weren’t able to deliver.

Don’t get me wrong, but there are many SEO companies who still don’t understand that it is the content that improves search engine rankings in the first place.

They don’t know that SEO is all about content. I’m not saying this because I provide content writing and copywriting services.

It is logical. If you don’t have content, what does Google rank?

Hence, the SEO companies who actually know how to improve search engine rankings for their clients know that without the foundation of high-quality content, there is nothing to build on.

As an SEO agency, this gives you an advantage over your competitors – you understand the importance of quality copywriting & content writing.

Copywriting services for SEO companies – how I can benefit your clients

Copywriting services for SEO companies

Copywriting services for SEO companies

Are you ready to see your clients’ websites soar to new heights?

With my specialized copywriting services for SEO companies, you can unlock the full potential of your clients’ online content.

I understand the power of words and how to use them to boost search engine rankings, engage readers, and turn visitors into loyal customers.

Let me help you provide your clients with the winning edge they need in the competitive digital world.

Together, we can create content that not only stands out but also delivers real results.

Listed below are a few benefits of partnering with my copywriting services for your SEO clients.

  • Boost search rankings and attract more traffic with strategically placed keywords and SEO-optimized content.
  • Engage readers longer with compelling content that piques interest and encourages interaction on your site.
  • Create captivating headlines to draw in visitors, increasing click-through rates and exposure.
  • Provide consistently high-quality content, building trust and reliability with your client’s audience. Copywriting services for SEO companies.
  • Develop tailored content strategies that align specifically with each client’s goals, enhancing their unique brand.
  • Enhance and define brand voice, ensuring all messages are clear, impactful, and resonate with the target audience.
  • Increase conversion rates with persuasive writing and clear calls-to-action that guide readers towards desired actions.
  • Save precious time for SEO companies, freeing up resources to focus on strategy and client acquisition. Copywriter for SEO companies.
  • Keep web content fresh and regularly updated to signal relevance and dynamism to search engines.
  • Reduce website bounce rates by making content engaging, relevant, and worth the visitor’s time.
  • Improve overall user experience by making websites informative, interesting, and easy to navigate.
  • Provide a competitive edge with professional and polished writing that stands out in a crowded digital space. Copywriter for SEO agency.
  • Scale services to meet the needs of growing businesses, supporting clients as they expand their online presence.
  • Deliver content that’s consistently optimized for SEO, adapting to the ever-changing algorithms of search engines.
  • Boost social media engagement with content that’s share-worthy, expanding your client’s digital footprint. Copywriting services for SEO agency.
  • Increase domain authority through informative and authoritative blog posts and articles, building credibility.
  • Build a loyal audience by providing a steady stream of interesting and valuable content.
  • Improve local search visibility for clients targeting specific geographic areas with localized content strategies.
  • Aid in managing and enhancing online reputations by crafting positive, influential content.
  • Offer versatile writing styles to suit various industries and topics, making your service adaptable. Copywriting services for SEO companies.
  • Analyze content performance with insightful metrics, allowing for strategy adjustments and improvements.
  • Encourage valuable backlinks with authoritative content, increasing site authority and referral traffic. Copywriter for SEO companies.
  • Optimize site structure with SEO-friendly headings, subheadings, and meta descriptions for better indexing.
  • Increase the average number of page views per visit by keeping users engaged with compelling content.
  • Make a strong first impression with well-written landing pages that capture attention and lead to conversions. Copywriter for SEO agency.
  • Support advertising campaigns with copy that grabs attention and drives higher click-through rates.
  • Enhance email marketing efforts with engaging, informative newsletters that readers look forward to.
  • Educate customers with blog posts that provide value, establishing your client as a go-to industry resource.
  • Foster a sense of community with interactive content that encourages comments, shares, and discussions. Copywriting services for SEO agency.
  • Ensure all messages are clear and accessible, making complex information simple for everyone to understand.
  • Improve overall readability with content that’s well-structured, concise, and free of jargon.
  • Provide flexibility with various content types, catering to different needs from blog posts to product descriptions.
  • Reduce marketing stress and workload by providing reliable, consistent, and timely content creation services.
  • Stay ahead of the curve by keeping content strategies aligned with the latest SEO trends and best practices.
  • Commit to long-term success with a focus on sustainable and ethical SEO practices that yield lasting results.

Copywriter for SEO agency – Benefits

Copywriter for SEO agency

Copywriter for SEO agency

Outsourcing to a copywriter can be a game-changer for an SEO agency.

Imagine having an expert who not only understands how to make words dance on the page but also knows exactly what your clients need to shine online.

This super-writer takes the pressure off your team, giving you more time to focus on strategy and growth while ensuring that your clients’ content is nothing short of amazing. Here are 40 benefits that come with getting a copywriter on board for your SEO agency:

  • Saves Time: Frees up your team’s schedule, allowing them to focus on other critical tasks while the copywriter crafts the content.
  • Professional Quality: Delivers high-quality writing that reflects well on your agency and satisfies your clients.
  • Boosts Traffic: Uses SEO skills to increase the number of people visiting your client’s website.
  • Engages Readers: Writes in a way that keeps visitors interested and engaged, reducing bounce rates.
  • Improves Sales: Creates persuasive content that encourages visitors to make purchases or sign up for services. Copywriting services for SEO agency.
  • Consistent Content: Maintains a uniform tone and quality across all types of content, strengthening brand identity.
  • Fresh Ideas: Continuously introduces new concepts and perspectives to keep the content lively and interesting.
  • Saves Money: More cost-effective than employing a full-time writer, especially for project-based work.
  • Quick Turnaround: Works efficiently to meet deadlines, ensuring that your content strategy stays on track.
  • SEO Knowledge: Understands the nuances of search engine algorithms and how to optimize content accordingly. Copywriter for SEO urgency.
  • Adaptable Style: Can switch between writing styles to suit different clients or types of content.
  • Error-Free: Diligently edits and proofreads to ensure the content is free of mistakes.
  • Up-to-Date: Stays informed about the latest trends in SEO and content marketing to keep content relevant.
  • Clear Messages: Communicates ideas clearly and simply, making complex topics easy to understand.
  • Compelling Calls-to-Action: Effectively prompts readers to take desired actions, improving conversion rates. Copywriting services for SEO agency.
  • Research Skills: Conducts thorough research to enhance the credibility and depth of the content.
  • Social Media Savvy: Crafts engaging posts for various social media platforms, increasing reach and engagement.
  • Understands Audience: Tailors content to resonate with the specific target audience of each client.
  • Versatile: Capable of writing about a wide range of topics, industries, and formats.
  • Strategic: Aligns content creation with broader marketing goals and strategies.
  • Brand Voice: Accurately captures and conveys the client’s brand voice in every piece of content.
  • Credibility: Builds trust among readers by providing reliable, accurate, and informative content. Copywriter for SEO agency.
  • Long-Term Relationships: Helps foster a loyal following for your clients through consistent and engaging communication.
  • Higher Rankings: Contributes to better search engine rankings with well-optimized content.
  • Analytics: Uses performance data to refine content strategies and improve results over time. Copywriter for SEO companies.
  • Cultural Insight: Brings a broad perspective that helps connect with diverse audiences.
  • Competitive Edge: Produces superior content that helps your clients stand out from their competitors.
  • Custom Content: Creates unique, tailored content that reflects the client’s brand and meets their specific needs.
  • Feedback Handling: Listens to and incorporates your and your client’s feedback to continuously improve the content.
  • Crisis Management: Can quickly produce communications to address any negative issues or public relations challenges. Copywriting services for SEO agency.
  • Project Management: Efficiently manages multiple content projects, ensuring everything is delivered on time.
  • Training Materials: Develops educational content like guides or tutorials that add value to your client’s offerings.
  • Email Campaigns: Writes compelling email content that drives open rates and engagement.
  • Landing Pages: Creates focused, persuasive landing pages that lead to conversions.
  • Product Descriptions: Produces clear and enticing descriptions that highlight the benefits of products. Copywriter for SEO agency.
  • Blog Posts: Keeps your client’s site fresh with regular, informative, and engaging blog entries.
  • Case Studies: Showcases your client’s successes with detailed case studies that illustrate their value.
  • White Papers: Develops in-depth white papers that position your clients as thought leaders in their industry.
  • E-books: Can even write entire e-books to serve as lead magnets or informational resources.
  • Peace of Mind: Provides confidence that your content needs are being expertly handled, allowing you to relax and focus on other aspects of your business.

With all these benefits, it’s clear that outsourcing to a copywriter is a smart move for any SEO agency looking to provide exceptional value to its clients and stay ahead in the competitive digital marketing landscape.

Why is quality content important for higher search engine rankings?

Google wants its users to find only the best content through its search engine.

There is no use finding content that doesn’t solve any purpose.

If you are writing content or copy on your web page just to improve your search engine rankings (randomly throwing in your keywords and search terms) while paying scant regard to what value you are delivering to your visitors, it has adverse effect on your SEO.

Providing a search engine optimization package to your clients without arranging for high quality content takes care of just 10% of their problems.

Most of the clients find it difficult to improve their search engine rankings because they lack quality content.

They don’t partner with a professional copywriting or content writing agency that can deliver high quality content on an ongoing basis.

If you want to improve search engine rankings of your clients as a competent SEO company, you need the following:

  • Valuable content written according to search intent.
  • Valuable content written according to search intent, published to regularly.

For higher search engine rankings, regular publishing is as important as quality publishing simply because if you don’t publish content, your competitors do.

Everybody wants to improve his or her search engine rankings, right?

Everybody knows that Google is constantly hungry for new content.

Since they know it, they are constantly writing and publishing it.

As a result, your content is constantly being pushed down on the SERPs.

To maintain your position for the relevant keywords, you need to publish content regularly.

Why hire my copywriting services for your SEO business or agency?

Why hire my copywriting services for your SEO company

Why hire my copywriting services for your SEO company?

I’m a writer.

I love storytelling.

Being a writer, I always want to make an impact with my writing.

If my words don’t jump out and touch the reader (of course not in a creepy way), I strongly believe that I have failed.

Hence, whether I’m writing about how to potty train your toddler or how to build your first blockchain application, I know that the reader is reading for a purpose.

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I know how to write for the web.

Although my natural style is free-flowing, I completely understand that every extra word has the potential to distract your customer.

Hence, I choose my words carefully.

I keep my sentences short, crisp and to the point.

I know where to use power words and where to avoid them.

I can independently research.

I never take bulk writing assignments.

It means I spend enough time on an assignment to create quality content.

My primary focus is on your readers and their concerns.

When they are looking for information on Google (or any other search engine) they need specific information.

They have an intent called “search intent”.

They must find content according to their search intent.

I know how to write content for that.

If you’re searching for “copywriting service for SEO companies” I know that this web page should be able to provide you all the needed information to help you decide – in my favor.

Similarly, when you are improving search engine rankings for your clients, you also want to improve their conversion rate.

Search engine traffic without conversion rate is meaningless.

Even if you can help your clients improve your search engine rankings but they don’t grow their business, they are going to feel disenchanted.

They may not blame your SEO company for not being able to sell more despite having higher search engine rankings, they will realize that something is amiss.

In most of the cases, provided they have a good product or service, it is a messaging, it is the copywriting.

The copy on the website is unable to convince and convert.

Hence, when you hire me as a copywriter I can help your clients improve both their search engine rankings and conversion rate.

This is one of the biggest reasons why my current web design and SEO companies stick with my copywriting services.

I deliver them

  1. Higher search engine rankings for the clients.
  2. Better conversion rate for their clients.

I can do the same for your clients.

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I do SEO copywriting from a businessperson’s perspective.

I run my own business.

I fully understand how important it is to convince your visitors.

Whether I’m writing a blog post or a web page or a landing page, ultimately, the objective is to improve the conversion rate.

This is why you are looking for a copywriter.

The job of a copywriter is to improve sales.

The job of an SEO copywriter is to improve search engine rankings as well as sales.

I can deliver you both.

Some questions you may have about my SEO copywriting services

As an SEO company or an agency, you may have some valid questions before you decide to hire my copywriting services.

Answering some questions below.

Can I deliver you quality content writing and copywriting?

Yes. I can.

To get a glimpse of how I write, you can visit my blog.

You can ask for relevant samples when you contact me.

My process for delivering quality copywriting is quite straightforward:

  • Empathize with the reader.
  • Convince her that I understand her problem.
  • Give the solution.
  • Explain to her, preferably with authoritative data, why this solution is the best.

Every copy revolves around this concept and it ensures that I deliver quality work.

Can you count on me for delivering quality copywriting regularly?

I will be frank.

Sometimes I have too much work.

Sometimes I have no work at all (this happens because I don’t promote myself as consistently as I should).

But in most of the cases, I have enough time.

If I didn’t, I wouldn’t be writing this page.

I never overcommit and overpromise.

At the same time, I understand that regularity is very important.

So, yes, once I have committed, I am regular.

Can I adapt my writing style for the needs of your different clients?

I am first a writer and then a content writer/copywriter.

Once I have the background information, I can write on any topic.

I have a decent inventory of vocabulary that covers practically every industry – this is because I have been writing for different businesses for more than 20 years.

A couple of weeks ago, on the same day I worked on two blog posts, one for a daycare center and one for a blockchain project.

Can I do SEO copywriting without needlessly using the keywords?

One has to strike a balance when writing.

Your keywords are important so let us not pretend that they are secondary to your writing.

Having said that, needlessly using the keywords can get you penalized.

I know how to use the given keywords strategically and integrate them into the overall web page or blog post body text.

When I’m writing content for your clients, I will use the main keyword within the first 100 words, contextually, and then I will keep on using the main keyword and its variations throughout the copy.

Can I write engaging and convincing copy for your SEO clients?

Yes I can.

I have the needed writing skills to engage the readers.

I don’t bore the readers.

I fully understand that the purpose of the present sentence is to make the reader go to the next sentence.

The focus must always be the reader.

I can provide you a specific answers if you contact me to know more about my SEO copywriting services.

Topics covered on this webpage: Content writing services for SEO companies | Content writing services for SEO companies | Content writer or copywriter for SEO companies

What Is SEO Copywriting And How Does It Help Your Business?

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What is SEO copywriting

What is SEO copywriting?

Are you constantly wondering what is SEO copywriting and how it is different from other forms of writing on the web?

Digital marketing experts interchangeably use SEO copywriting and SEO content writing.

They believe that whenever you’re writing for the web, you are selling.

You are selling an idea.

You are selling a product.

You are canvassing for your business.

You are selling your talent.

Well, in that sense, whenever you write, whether you write for a newspaper or a magazine, there is a purpose.

You want to achieve something.

This purpose of “achieving” is called “selling”.

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Hence, whether you are writing a web page for your business website, a blog post for your business blog, or even an opinion blog post on Medium, you are copywriting.

By definition copywriting means writing promotional literature for businesses. Some examples of copywriting are

  1. Business website pages.
  2. Landing pages.
  3. Email marketing campaigns.
  4. Brochures.
  5. Case studies.
  6. Social media messages promoting your products and services.
  7. Sales copy.
  8. Pamphlets and flyers.

When you want people to buy after reading, it’s copywriting.

Explaining SEO copywriting

Personally, I don’t see any difference between SEO copywriting and other forms of writing for business websites and blogs.

Whenever you write, you convince.

Yes, there may be different reasons for publishing content on your website, but the ultimate goal is to increase sales.

Take for example this web page.

I’m trying to explain to you what SEO copywriting is and how it benefits your business.

You may think, although I’m providing an answer to a question, how am I promoting myself?

Suppose you want to hire an SEO copywriter – a copywriter who can help you sell and at the same time also help you improve your search engine rankings.

Do you want to work with someone who simply says, “Hello, I am an SEO copywriter so hire me,” or do you want to work with someone who says, “These are the things about SEO copywriting that I know and if you’re looking for a competent SEO copywriter, you can consider hiring me”?

What type of SEO copywriter would like to hire

What type of SEO copywriter would like to hire?

What I’m saying is, even though I’m writing this web page to educate you about a topic, ultimately, I’m also able to communicate that I’m open for business if you’re looking for an experienced SEO copywriter.

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And, I achieve this with every web page and blog post that I write.

Which means, whenever I’m writing for my website – whether I am writing and publishing a new web page or a new blog post – my aim is to showcase my skills and through that, increase my visibility.

When my visibility increases for the right information, I get more business queries.

This is applicable to every website.

Hence, whenever you are writing for a business website, you are indulging in copywriting.

Okay, so what about SEO? How does search engine optimization fit into all this?

Exceptions are always there, but every online business needs targeted search engine traffic.

It’s like a mall – every mall needs foot traffic.

Similarly, every website needs search engine traffic, preferably, targeted search engine traffic.

The problem is, unlike a mall in a crowded neighbourhood, your website doesn’t get search engine traffic merely for existing.

You need to take steps so that Google crawls your content, indexes it, analyzes it for different keywords and search terms it can associate with your content, and then accordingly, ranks your content.

If I want to rank this web page for “what is SEO content writing”, I should be able to convince the Google ranking algorithm that this is the right page to rank for this search term.

The problem is, there are many content writing services trying to rank for this phrase and many other phrases for which I want to attract targeted search engine traffic.

What do I do?

I publish lots of content that is search engine friendly, targeting my scores of keywords and search terms.

SEO copywriting means writing convincing content (that turns your visitors into paying customers and clients) for humans and at the same time, using keywords and search terms in such a manner that they become an integral part of your writing.

Google needs to find what is SEO content writing within this page to consider it ranking for the search term.

By fluke, as is being claimed by many SEO experts, I may also end up getting good rankings for the search term without using it even once – by simply creating the context – but it hasn’t yet been established if it works 100%.

Ranking algorithms are becoming smarter. Instead of looking for matching strings, they are beginning to “understand” the meaning of your content.

Hence, if someone searches for “what does writing for search engine optimization mean?”, I may be able to rank well for this web page, but I’m not sure whether right now it always works or not.

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Logically, it should.

But, in the meantime, it is always better to use your keywords or the search term you are targeting for, in the copy of your webpage or blog post.

When you do that – when you are able to write your marketing page using the target keywords – it is called SEO copywriting.

How does SEO copywriting help your business?

As explained above, as a business, especially a business on the Internet, you need to convince your visitors into becoming your customers and clients.

For that, you need copywriting.

You should be able to convince them that you have got what they are looking for.

If you’re looking for a capable SEO copywriter who can help you improve your search engine rankings as well as get you more customers and clients, after visiting a few pages on my website, you should feel like hiring me.

If you don’t feel that way, my copywriting isn’t doing its job for me.

Similarly, if copywriting on your website doesn’t convince your visitors, it is not good copywriting.

This is one aspect.

The other aspect is your search engine presence.

As an online business, you don’t just need traffic, you need “targeted” traffic.

I publish lots of educational content.

If all the time I’m attracting people who want to learn content writing and they have no intention of hiring a copywriter or a content writer, this traffic is of no use to me.

I need to attract people who are looking for a good web copywriter for their own websites and blogs.

For your website too, you need to attract targeted traffic – those people who will actually do business with you.

SEO copywriting helps your business in two ways:

  1. Improves your search engine rankings for your targeted search terms and keywords.
  2. Improves the conversion rate on your website so that people who come to your website are convinced and become your customers and clients.

Both these aspects are important.

Even if one of them is missing, you’re going to lose business.

In fact, if you want to differentiate between regular content writing and SEO copywriting, this is the biggest difference:

  • Content writing informs, educates and improves your search engine rankings in general.
  • SEO copywriting informs, educates, improves your search engine rankings for your target keywords and search terms AND improves your conversion rate when people come to your website.

Hence, SEO copywriting is the complete package if you want to engage people.

You want to convince people.

You want them to believe in you.

You want them to be able to find you for the right keywords and search terms when they are looking for your product or service on Google and other search engines.

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My SEO copywriting process for maximum impact and effectiveness

  1. Create the mission and vision of the web page.
  2. Compile a list of the main keywords and search terms.
  3. Understand the search intent.
  4. Research for the topic.
  5. Create a convincing topic/title.
  6. Create the outline.
  7. Start writing – maximum focus on quality, relevance and value.
  8. Make sure all points have been covered.
  9. Incorporate the main keywords and search terms.
  10. Incorporate LSI keywords and synonyms.
  11. Revision.
  12. Final drafting.

Want to grow your business? Contact me for more information.

12 Ways My SEO Copywriting Services Can Help You Grow Your Business

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SEO copywriting services to grow your business

SEO copywriting services to grow your business.

Here is the summary video if you don’t want to go to the entire web page:

It is understandable that you want to hire SEO copywriting services to grow your business.

How do you grow business on the Internet?

  1. By selling more.
  2. By getting more clients.

These are the ultimate indicators.

If you’re selling something, you want to sell it to the maximum number of people.

If you are providing a service, you want to get the maximum possible number of clients.

This is how you know that your business is growing.

Reaching the stage when your casual visitors turn into your paying customers and clients

Reaching the stage when your casual visitors turn into your paying customers and clients.

But on the Internet, how do you reach at this stage (well casual visitors become your paying customers and clients)?

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People don’t simply buy from you.

People don’t simply become paying clients.

A lot needs to happen before this happens.

This is where my SEO copywriting services can help you.

There are businesses who do very well.

There are businesses who do average business.

There are businesses that shut shop within months or a couple of years.

What do businesses who do very well do?

They build a presence.

They build relationships.

They set up a mechanism that helps people remember them at the crucial time.

Today, a client called me.

My name was referred to him by another client for whom I have written content may be 3-4 years.

At the crucial time, my older client remembered my name and referred me to this new client.

A lot of my business comes through such references.

I have built a presence for myself.

Through my newsletter, I have built and sustained relationships.

I can help you do the same.

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Below, I’m listing 15 ways my SEO copywriting services can help you build a presence, maintain relationships with your clients and consequently, grow your business.

1. Professional writing for your website

Writing to improve your search engine rankings doesn’t mean the overall text can be uninspiring.

Remember that no matter how many visitors you get to your website, unless the text on your website moves them, they are not going to become your customers and clients.

The writing must be able to make an emotional connection.

It must be professional and conversational at the same time.

When I write for you, I ensure that I don’t just write to improve your rankings, but also deliver text your online presence deserves and needs to turn visitors into paying customers and clients.

2. Regular publishing of high-quality content through SEO copywriting services

I have personally seen it: regularity is as important as quality if you generally want to improve your search engine rankings.

Yesterday I wrote and published a blog post that appeared in search results within five minutes.

I have observed this multiple times.

Whenever I’m publishing content regularly on my website and blog, the frequency with which Google crawls, indexes and shows my content on the SERPs also increases.

This helps you in many ways.

You are constantly giving fresh content to Google to index and rank, which Google loves.

You can start getting search engine traffic faster with the new blog posts and web pages you are publishing.

This way, if you need to get out something really fast, you don’t have to wait.

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You will get search engine visibility within a few minutes.

Of course, it goes without saying that quality matters.

Unless your writing is high quality, you are not going to get featured in the first place.

3. More engagement on your website and blog

Usually the problem with SEO copywriting services is that they are only bothered about your rankings.

Sure, when you are hiring someone to improve your Google rankings and if that company is working for you just to improve your rankings, the content is just a tool.

But, for Google, content is not just a tool.

It is at the crux of its very existence.

When you work with my SEO copywriting services your higher rankings are just a byproduct of engaging content.

It is your content, your copy that’s important.

Higher search engine rankings naturally follow.

I have explained this concept in the following video:

Aside from improving your search engine rankings, engaging copywriting improves overall conversion rate of your website.

What does engagement mean?

It means providing enough value that your visitors feel informed and well served.

Remember that people come to your website looking for answers.

They need answers so that they can make better decisions about what they are about to purchase or buy.

Whether they are looking for products or services, they want someone to give them an unbiased opinion.

If they feel this way – that they are getting unbiased opinion and recommendations – they will feel more inclined towards doing business with you.

4. Research-based copywriting increases your authority

Simply making claims doesn’t help you much.

When you are using data, you should back it with authoritative links, from websites that are trusted by Google and your prospective customers and clients.

Just a quick note: I’m using Google just as a general nomenclature for search engines because it controls 97% of the search market.

Authoritative content is very important for commanding respect among your visitors.

They will do business with you (and consequently, you will grow your business) only when the trust you enough to not just pay for your products and services, but also decide to use them to solve their problems.

In most of the cases, it is not about the money.

It is about the solution you are providing.

When I write for you, I do thorough research.

When I use data, I always cite authoritative sources so that your visitors can check the validity of the claim that I’m making.

5. Greater stress on search intent when SEO copywriting

In this video I have explained what is search intent:

As explained in the video, Google user may have the following intentions when she is searching

  1. Just information to inform herself or educate herself about the subject or a piece of knowledge (for example, what are the benefits of SEO copywriting?).
  2. The name of the website because she doesn’t know the exact URL – Credible Content Writing Services.
  3. She is evaluating various products or services before making up your mind whether she wants to buy or not – comparisons, reviews, feedback.
  4. Actually wanting to buy – need to hire an SEO copywriting service for my real estate business.

Knowing the searcher intent gives your web page or blog post a reason to exist.

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It is understood that you are targeting a particular keyword or search term.

But, why are you targeting that?

In the context of this web page, I know I want to be found for “SEO copywriting services”.

I’m not creating a how-to page.

Although I’m informing, but basically, I’m trying to sell you my services by explaining what all I can achieve for you to help you grow your business.

I want you to hire me if you want to grow your business by holistically improving your search engine rankings.

Similarly, when I’m writing a blog post, or web page, or an article for you, I will write to target a particular search intent.

6. Help you stand out through quality writing

Everybody is publishing content these days.

If thousands of businesses are publishing the same information, there are hundreds of businesses that have created a unique niche is for themselves.

These are the businesses you are competing with.

You’re not competing with businesses that are doing nothing different.

You are competing with businesses that know the importance of standing out and taking measures to achieve that.

I will bring in a unique style so that over a period of time your prospective customers or clients begin to recognize you for your voice, quality and value.

7. Impeccable writing style

Even tiny spelling and grammar mistakes can turn your visitors away, especially who relate well-written content with better customer service.

Innumerable business opportunities are lost because people don’t understand the importance of professionally written copy.

When I write for you, I make sure that there are no spelling and grammar mistakes.

Yes, what processors like MS Word and Google Docs have advanced inbuilt features to remove most of the spelling and grammar mistakes.

Even browsers these days highlight grammar and spelling mistakes.

I’m not saying they are not good, but writing is all about nuances.

Despite these create writing tools, I see grave writing mistakes on business websites.

These mistakes may stop your business from growing, one customer at a time, one client at a time.

8. Bring down your bounce rate with quality SEO copywriting services

A higher bounce rate can harm you in two ways:

  1. Visitors not staying on your website long enough to do business with you.
  2. Google assuming that your website contains low quality content and hence, lowering your search engine rankings.

What is bounce rate?

In terms of overall conversion rate on your website, your bounce rate is the ratio between the total number of people coming to your website and the number of people leaving your website within a few seconds without exploring other pages or blog posts.

In terms of the search engine rankings, an unhealthy bounce rate means people finding your link on the SERPs, going to your link and then coming back to Google immediately.

Google assumes that they didn’t find what they were looking for and hence, your link doesn’t contain valuable content.

I can help you create valuable content so that people stay on your website longer, whether they’re coming from Google or directly from other sources and links.

This in turn grows your business.

9. More subscribers for your newsletter

Websites and blogs that have quality content get more subscribers for their newsletters.

I’m never interested in link bait, so I’m not going to talk about it, but there are primarily three reasons why people subscribe to your email updates:

  1. They want updates whenever you publish new content.
  2. If you offer discounts and coupons, they would like to be informed.
  3. In case they need your services in the future, they want to remain in touch.

In most of the cases, it is the quality of your content that prompts people to subscribe to your email updates.

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A bigger mailing list helps you grow your business.

10. SEO copywriting services for targeted search engine traffic

One of the best ways of growing your business is to attract highly targeted search engine traffic.

The problem is, it is easier said than done.

You are stopped by your competitors.

Hurdles are created by the Google algorithm.

You don’t have enough content.

Even if you have enough content, somehow, this content is not targeting the right audience.

With my SEO copywriting services I will help you target the right audience.

As described above, the best way to target your audience is to target the search intent.

Once you know the search intent, find out what search terms and keywords people are using to satisfy that search intent.

Then write content according to those shortlisted keywords.

But it isn’t just the keywords. You also need to include LSI keywords and synonyms to make sure that you’re not overusing your primary keywords.

All this, while keeping the flow of your central message and keeping your audience engaged.

11. Creating a tribe or a community around your brand

High-quality content that serves your audience helps you build a tribe or a community around your business.

Not to a very great extent, over the years I have been able to build a community around my content writing an SEO copywriting services.

Most of the members of this community are people who want to become successful content writers and copywriter themselves, and my existing and past clients.

They appreciate what I write.

They appreciate the attitude that are bringing when writing for them.

They have been growing their businesses with my writing services and the best part is, they appreciate this fact and even recognize it locally.

12. Maintaining a healthy social media buzz

You cannot create a vibrant social media presence without meaningful content these days.

In the beginning when a just a few social media platforms were there, the platforms themselves were a novelty.

Whatever you published, people liked it.

Many of your prospective customers and clients these days take the presence of Facebook, Instagram, Twitter and LinkedIn for granted.

There is no longer any novelty attached to these platforms.

What matters is the content.

What matters is the value and the relevance.

With my quality writing services, I can help you maintain a healthy social media buzz and this in turn helps you grow your business.

Concluding remarks

I will make a quick confession.

My purpose of writing this page is to attract an audience that is looking for “SEO copywriting services”.

Over the years, I have primarily focused on promoting and providing content writing services, but I have come to observe that a big portion of the market also looks for SEO copywriters.

The purpose is the same.

They are looking for quality content writing to improve your search engine rankings organically and meaningfully.

It is just that, instead of looking for SEO content writing services, they are looking for copywriting services.

Want to know how I can help your business grow? Contact me for more information.

 

SEO Copywriting Services To Improve Your Search Engine Rankings

SEO copywriting services

SEO copywriting services

Table of contents

  1. How my SEO copywriting services can improve search engine rankings
  2. You need to be careful when copywriting for SEO
  3. How my SEO copywriting services help your business
  4. How my SEO copywriting services can improve your search engine rankings
  5. Frequently asked questions about my SEO copywriting services

SEO copywriting can help you improve your search engine rankings organically.

Read What is SEO copywriting.

  • SEO copywriting services
  • Improve search engine rankings
  • SEO copywriter services

What does copywriting for SEO mean?

It means making it easier for people to find your website or blog for relevant keywords, and at the same time writing highly valuable and quality content.

SEO copywriting services

SEO copywriting services

How are SEO copywriting and quality content related and why you need to pay attention to both?

In this regard, how can an SEO copywriting service like mine help you?

For this you need to know why you want to improve your search engine rankings.

The obvious answer is that you want to get traffic from search engines.

Why do you want to get traffic from search engines?

You’re looking for customers and clients.

But do you know what is “pogo sticking”?

When someone comes to your website from Google and then immediately leaves because the content is of low quality or irrelevant, it is called pogo sticking.

This is bad for your SEO. Google has a way of knowing how much time people spend on your website after finding your link on the search engine.

So, naturally, if they don’t spend much time on the link it means they are not finding what they are looking for.

This further means that your link on search results is not solving any purpose for the keyword it is ranking.

Your rankings for that keyword are lowered.

Quality SEO copywriting ensures that you have relevant content and at the same time, content that ranks well on Google and other search engines.

How my SEO copywriting services can improve search engine rankings

Copywriting services to improve search engine rankings

Copywriting services to improve search engine rankings

As an SEO copywriting specialist, I understand how important it is for your business to stand out online.

My job is to help your website climb up the search engine rankings, so more people can find you easily.

I do this by writing clear, engaging, and informative content that also follows certain rules set by search engines like Google.

This means more potential customers will visit your website.

Let me share some ways I can use my skills to boost your online presence:

  • Targeting Keywords: I’ll find and use the words people commonly type into search engines when looking for your services or products. This makes your site more relevant and easier to find.
  • Crafting Compelling Titles: I create eye-catching titles that make people want to click on your website, significantly increasing your traffic. SEO copywriting services.
  • Creating Quality Content: I write interesting, informative, and useful content that keeps readers engaged, encouraging them to stay longer on your site.
  • Optimizing Descriptions: I’ll make sure your web pages have clear and enticing descriptions for search engines, which helps improve your click-through rates.
  • Using Headers Properly: I organize your content with headers that make it easy to read and good for SEO, helping both readers and search engines understand your content better.
  • Improving Readability: I ensure your content is easy to read and understand, making your site more user-friendly. SEO copywriter services.
  • Regular Updates: I’ll keep your content fresh and up-to-date, which is vital for maintaining and improving your search rankings.
  • Building Internal Links: I link your pages together in a smart way that helps search engines and users navigate your site more effectively.
  • Managing External Links: I’ll include links to reputable sites to improve your credibility and authority.
  • Optimizing Images: I make sure any pictures on your site are helping, not hurting, your SEO by optimizing their size and using appropriate alt tags. Improve search engine rankings.
  • Mobile Optimization: I ensure your content looks great on phones and tablets, which is essential as more people use mobile devices to browse the web.
  • Speed Optimization: I’ll suggest ways to make your site faster, which search engines love and improves user experience.
  • Using Social Media: I help create content that’s perfect for sharing on social media, expanding your reach and bringing more traffic to your site.
  • Conducting Keyword Research: I continuously look for new and relevant keywords to keep your content up to date and in line with what users are searching for.
  • Analyzing Competitors: I see what’s working for your competitors and how we can do it better, giving you an edge in the market. SEO copywriter services.
  • Crafting Meta Tags: I write effective meta tags that improve click-through rates by giving searchers a clear idea of what your page is about.
  • Improving URL Structure: I make sure your URLs are clean and search-engine friendly, which helps improve your site’s structure and searchability.
  • Enhancing User Experience: I focus on making your site enjoyable and easy to use, which keeps visitors coming back.
  • Creating Engaging Calls to Action: I encourage visitors to take action on your site, whether it’s making a purchase or signing up for a newsletter.
  • Optimizing for Local Search: I’ll help you appear in local search results, making it easier for people nearby to find your business. SEO copywriting services.
  • Utilizing Google My Business: I can optimize your Google My Business listing for better local presence, helping you stand out in local searches.
  • Implementing Schema Markup: I use advanced techniques to help search engines understand your content, potentially boosting your rankings.
  • Avoiding Plagiarism: I ensure all content is original and not copied from elsewhere, which is crucial for maintaining your site’s credibility and rankings.
  • Reducing Bounce Rate: I create content that keeps visitors on your site longer, which signals to search engines that your site is valuable and should be ranked higher.
  • Incorporating User Feedback: I use visitor comments and suggestions to improve content, making it more engaging and effective. SEO copywriting services.
  • Performing SEO Audits: I regularly check your site to ensure it’s fully optimized and identify any areas for improvement.
  • Tracking Performance: I monitor how well your content is doing and make improvements based on real data.
  • Understanding Algorithms: I stay updated on how search engines rank sites and adjust strategies accordingly to keep your site ahead.
  • Using SEO Tools: I utilize various tools to enhance your site’s SEO, from keyword research tools to analytics platforms.
  • Providing Detailed Reports: I give you reports showing how our efforts are improving your rankings and what can be done for even better results. Improve search engine rankings.
  • Offering Content Varieties: I create different types of content like blogs, articles, and infographics to keep your site interesting and engaging.
  • Ensuring Content Consistency: I make sure all content is consistent in style and quality, which helps establish your brand’s voice and reputation.
  • Creating Shareable Content: I write content that people want to share, increasing its reach and the potential for more backlinks and traffic.
  • Using Power Words: I include powerful and emotional words to increase engagement and persuade visitors to take action.
  • Focusing on Solutions: I highlight how your products/services solve problems, making your offerings more attractive to potential customers. SEO copywriter services.
  • Encouraging Community: I help build a community around your brand through engaging content, fostering loyalty and repeat business.
  • Utilizing Influencers: I can collaborate with influencers to extend your content’s reach and credibility.
  • Adapting to Changes: I quickly adapt strategies based on any changes in SEO practices to keep your site up to date.
  • Enhancing Security: I suggest ways to make your site more secure, which search engines favor and users appreciate.
  • Providing Training: I can teach you basic SEO principles to maintain your site’s ranking and help you understand how to contribute to your site’s SEO success.

By focusing on these areas, I’ll help improve your search engine rankings, attract more visitors, and ultimately, boost your business. My comprehensive approach ensures that every aspect of your site contributes to its success in search results.

You need to be careful when copywriting for SEO

SEO Copywriting Services can help you improve your search engine rankings but they work like a double-edged sword.

There is quality copywriting to engage your audience and help them take a decision in your favor.

And then there is writing that merely stuffs keywords into your copy hoping that this would improve your search engine rankings.

Aimlessly using your keywords and search terms can prove counter-productive and instead of improving your search engine rankings, they can harm your rankings.

SEO Copywriting means writing compelling content for your readers.

It also means writing content that satisfies search engine crawlers.

It definitely doesn’t mean stuffing your content with keywords nonsensically.

Using keywords aimlessly harms your search engine rankings.

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Being an experienced content writer and copywriter I can create content around your important keywords and key phrases without compromising the overall quality of your copy.

How do I do that?

Your keywords are important, right?

What are keywords?

They are search queries, or the variations of search queries, that your prospective customers and clients use when they are searching for information about your business.

Every search engine user has a search intent.

Read What is search intent and how it improves your SEO.

Therefore, whenever I start writing your SEO content, I figure out why we are writing that content and whom are we targeting?

Are you targeting people who are just looking for information, but right now are not interested in buying?

Are we writing content for people who are still in the process of making up their minds, but they do want to buy a product or a service (that you sell)?

Do we want to write copy for people who are ready to buy?

These are important phases of your sales funnel.

No one will immediately buy from you. Especially on the Internet.

You need to write SEO copy for every phase of your sales funnel.

Therefore, as an experienced SEO copywriter, I will first help you decide which search intent you want to target with your content, and only then write content.

I will give you my own example:

Suppose, Vishal is looking for my SEO copywriting services. What could be his intent? He may use the following queries on Google:

  1. What is SEO copywriting (informational search intent – he’s looking for information on what is SEO copywriting and how it can help him improve his search engine rankings)?
  2. Which is best SEO copywriting service (commercial search intent – he is interested in improving his search engine rankings through content but hasn’t yet made up his mind about whom to hire)?
  3. SEO copywriting services for my online store (he is ready to hire someone).

To be able to get found for the phrase “best SEO copywriting service” I need to optimize my content in such a manner that Google knows that I give the right answer for the topic (Google knows if people spend time reading this particular web page).

The phrase “what is SEO copywriting” must appear a few times on a web page but I must make sure I don’t overdo it.

I should use the phrase at least once in the subheading <h2></h2>.

It helps if I have related image.

Best SEO copywriting services

Best SEO copywriting services

The first priority should always be the relevance and quality of your content.

Once that is taken care of, your main phrases and a few related phrases should be incorporated into the copy, strategically.

This is where I can help you.

I know how to write informative, conversational content.

At the same time I can use your primary, secondary and longtail keywords in such a manner that they appear sufficiently and naturally within your web page.

Please remember that ultimately what matters is how many people convert (become your paying customers and clients) by reading your copy and if all you are bothered about is using your keywords everywhere around, even if it improves your search engine traffic, it doesn’t do you much good.

How my SEO copywriting services help your business

How my SEO copywriting services will help your business

How my SEO copywriting services will help your business.

Almost every business on the Internet needs search engine traffic.

Of course there are some websites that don’t depend on search engine traffic, but most do.

So if you need qualified search engine traffic, you have to bother with SEO copywriting.

For that you need an SEO copywriting service or an SEO copywriter who can maintain a perfect balance between informative content and search engine optimization.

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SEO copywriting is not as cryptic as it sounds.

It is normal copywriting, it’s just that when I’m preparing your copy I try to use your primary and secondary keywords at strategic places.

How does that matter?

Suppose you run a computer repair service in LA.

There might be hundreds of thousands of such services all over the globe because everybody and his/her granny uses computers these days in one way or another.

So if somebody simply looks for “computer repair service” it is not going to help much if most of the services that are being listed are in Beijing or Honolulu.

You want a service that is based in LA.

People search for “computer repair service in LA”, or “LA computer repair services”, and so on.

You need to keep people looking for computer repair services in LA in mind while creating your content.

Unless you use these words, how can search engine algorithms rank you for computer repair services in LA?

This is just an example and to be frank it is quite easy and straightforward.

There can be very difficult examples and sometimes there are big gaps between what YOU think people must be looking for and what ACTUALLY people are looking for.

As explained above, you also need to consider the search engine user’s intent– exactly why the person is looking for your website or blog?

Talking about search intent, quite often people wonder why they need to publish informational content – content that educates people about your business.

For example, if you run a computer repair service in LA, why do you want to publish multiple blog posts on how people can take care of their computers on their own?

Google values content. Google also values educational content over commercial content.

If you go through my website and my blog, you will see that I have published over 1500 web pages and blog posts on various topics of content writing, copywriting, and content marketing.

Why do I want to educate people?

It isn’t simply about educating people. It is about increasing your content depth.

To be able to rank higher you need to convince Google that you are an authority on your topic.

How do you establish your authority? By sharing expertise.

Even your customers and clients are convinced when you share your expertise.

When people come to my website and see that I have published so much content on my profession, they are convinced that I know how to write better content.

If I can improve my search engine rankings, I can also help them improve theirs.

Similarly, if you share lots of tips on how to repair computers, your customers will feel more confident about your expertise.

This is one search intent.

After coming to your website, people must know that you’re not simply an educational blog; you also provide services.

When people come to my website, although they find lots of educational content on content writing and copywriting, they also immediately know that I provide various writing-related services.

That is commercial and transactional content.

As your SEO copywriter I also help you find that out.

Copywriting and content writing are different

Copywriting and content writing are different.

Copywriting, as you may already know, is different from normal content writing.

Both the terms often get mixed up but they are difference.

Copywriting comes from advertising and it may involve creating sales pitches and marketing oriented writing.

The main characteristics of copywriting include

  • Clear and concise messaging.
  • Persuasive language that motivates action.
  • Focus on benefits and value proposition.
  • Emotional appeal to engage the audience.
  • Attention-grabbing headlines and hooks.
  • Use of storytelling techniques to captivate readers.
  • Understanding the target audience and tailoring the message accordingly.
  • Call-to-action statements to prompt desired response.
  • Use of compelling and descriptive language.
  • Consistency in tone and voice throughout the copy.

Content is, well, almost everything that is visible on your website or on your blog, or in your Facebook, Twitter, LinkedIn and Google Plus updates (in the form of text, videos and images).

So ideally SEO copywriting means that a copy is not only search engine friendly it also fetches you more business by convincing your visitors into becoming your paying customers and clients.

Elsewhere on my website I have discussed how I achieve that.

How my SEO copywriting services can improve your search engine rankings

How my SEO copywriting services improve your search engine rankings

How my SEO copywriting services improve your search engine rankings.

I understand copywriting from the in-side out.

I know, this sounds clichéd.

But really, how do my online copywriting services improve your search engine rankings?

I will spend ample time understanding the most compelling strengths of your product or service.

This is most important.

After all, your copy must be about what value you deliver.

How your copy ranks on search engines comes later.

Since you want your content to be written for an audience, it is very important to understand what your audience is looking for and then write your SEO copy accordingly.

You need persuasive writing to convert search engine traffic into paying customers and clients.

What is persuasion?

Persuasion is your ability to convince your people to take a specific action. That action may be purchasing from you, hiring you, signing up for your newsletter, or downloading your e-book.

You need to appeal to their emotions. You also need to appeal to their logical reasoning. You need to capture their attention, build trust, and convincingly address their needs and desires.

Ultimately, you guide them towards a desired outcome.

Through my SEO copywriting services, I don’t just incorporate keywords and search queries to improve your search engine rankings, I also improve your conversion rate by implementing the above-mentioned attributes.

Here are 10 ways I can help you improve your search engine rankings through my online copywriting services:

  • Write engaging and informative website content.
  • Strategically incorporate your target keywords with different variations.
  • Incorporate on-page SEO by including primary and secondary keywords in subheadings.
  • Use strategic interlinking to increase credibility of your website.
  • Write compelling and shareable content that gets you backlinks from quality websites.
  • Make your content scannable so that it is easily readable.
  • Keep your content professional and yet easy to read.
  • Use copywriting principles to evoke the necessary emotions.
  • Regularly update and re-purpose your existing content to maintain freshness and relevance.
  • Write optimized meta tags such as web page titles and descriptions.

Anyway, what I want to say is, copywriting is all about understanding the most compelling strengths of the product or service you are trying to write about, understanding the most compelling needs of the audience you are trying to write for, and then representing both through writing.

SEO copywriting involves doing the same, but using the words and search terms people use in order to look for your product or service on search engines.

As I have written above, the secret lies in striking the perfect balance.

As a trained SEO copywriter I know how to please both human beings and search engines.

A good thing is, there is a similarity in the way people and search engine algorithms interpret your copy.

More and more search engine companies are using “human intelligence” to decide rankings.

If people like what you have written, your rankings automatically begin to improve.

You need to make sure that your writing is relevant, useful, informative, and provides legitimate information.

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It shouldn’t mislead people into believing something that does not exist.

The strength of my SEO copywriting services lies in my ability to understand the problems your customers and clients face and the sort of solutions they seek.

You see, your business is not about you.

Your business is about solving people’s problems.

Once you get that, you have people eating out of your hand.

My entire copywriting focuses on that, and as I have said, if people find your copy useful, so do the search engine algorithms.

And it helps if you are a prolific writer.

Contact me if your business can use a prolific SEO content writer.

Frequently asked questions about my SEO copywriting services

SEO copywriting services FAQs

SEO copywriting services FAQs.

How long does it take my SEO writing services to improve your search engine rankings?

Although optimized content is the building block of your search engine visibility, there are 200+ factors that influence your search engine rankings.

Improving your search engine rankings through optimized copywriting isn’t a one-time campaign. It requires sustained effort.

How fast you improve your search engine visibility depends on

  • Your domain authority.
  • The amount of content you already have.
  • The quality of your existing content.
  • The level of competition you face for your primary and secondary keywords.
  • The content publishing frequency of your different competitors.
  • The quality of backlinks to your website.
  • The choice of keywords you target through content.

Therefore, I cannot give you a specific timeframe to improve your search engine rankings through my writing.

Yes, on an average, if you publish 3-4 blog posts or web pages every week, you should start noticing a difference in about three months.

Can I stop publishing content after my rankings have improved?

It’s up to you. It is also up to your competitors.

If your competitors are constantly publishing content to outrank you, you need to publish content to outrank them.

Remember that you may have multiple competitors, so you need to compete with all of them to sustain your rankings.

I don’t want to mislead you: maintaining your search engine rankings is an ongoing process.

If you stop publishing and updating your content, you’re going to lose your rankings within a month.

How many words are enough per page or per blog post?

It depends on whom you are trying to out rank.

Some of my clients use SEMRush to analyse their competitors and find out how many words they need to target to achieve better rankings than their competitors.

But personally, I feel it is not about number of words that you have on your web page or blog post.

It is about relevancy and frequency.

Choose your topics wisely.

Pack as much information as possible without boring your readers.

Ideally, they should get whatever they need to fully understand a topic on a single web page or blog post.

It may take 500 words. It may take 3000 words. It depends on from how many angles you want to approach a certain topic.

Having said that, 1000 words is an average target. Try to keep your web pages and blog posts at least 1000 words. 1500 words is a good aim.

Do I need to hire SEO copywriting services if I can write by myself?

Depends.

If you hire an SEO copywriter (like me) they are experienced and trained.

Writing SEO content comes naturally to them. This is one reason.

The second is time and regularity. As a professional (suppose you are an architect) you need to think whether you want to spend your time on an activity that is critical to your business growth, but you don’t do it for a living or you would you like to hire someone who does SEO copywriting for a living.

Along with quality, regularity is extremely important. If you can maintain regularity, then do it by yourself.

I’m not comfortable hard selling my services. If you think you can write by yourself, go ahead. I’m not going to convince you against it.

Do you use AI tools like ChatGPT to write SEO content?

I don’t. Although ChatGPT can produce content extremely fast, after a while, it becomes stale.

I do use ChatGPT to quickly create outlines and even to generate content ideas that then I write in my own language.

It is a tool. You can also use it as a writing tool, but the end product comes from me.

The words of mine. The writing style is mine.

Besides, at least right now, no matter how well ChatGPT writes, it doesn’t do SEO content well.