Tag Archives: Seo Copywriting

What Is Search Intent And How Knowing It Improves Your SEO

The importance of targeting informational search intent when writing content

This is what Google says about the quality of content it wants to find.

Since it is easier to give my own example, I’m going to give my own example.

Unless you know that you need quality content writing services to improve your conversion rate, how are you going to decide to hire my services?

You need that particular level of awareness, to an extent that you are ready to spend money on my services.

Hence, as a service provider whose business depends on your level of awareness, I need to educate you.

Even if you have a basic idea of how my content writing services can help improve your conversion rate and bring down your bounce rate, you need a little bit of convincing through more information.

Also, if I need to convince you that SEO copywriting actually improves your search engine rankings, I must provide you hard facts.

I must explain to you why Google appreciates fresh content.

I must also explain to you how Google and other search engines evaluate your keywords when ranking your content.

This is one thing.

The second thing is, search engine terms like “content writing services”, “SEO copywriting services”, “blog writing services”, “freelance content writer”, and such, have already been optimized for, by other companies.

Competing with them is going to take a lot of time for me.

So, what do I do?

I publish lots of informational content to improve my rankings for longtail keywords.

It is easier to improve your search engine rankings for longtail keywords because they are less competitive.

Longtail keywords targeting informational search intent may not get me direct business, but it prepares the ground for my ultimate goal.

Since I’m regularly publishing valuable content that is full of useful information, other bloggers and online publishers often link to my content, giving a boost to my search engine rankings.

People share my content on social media channels, bringing in more visibility.

Since there is no dearth of information topics under content writing and SEO copywriting, I can publish practically unlimited number of webpages and blog posts without the risk of publishing duplicate content.

When I regularly publish content, Google crawls my website with greater frequency.

The benefit is that when I add new content it quickly gets indexed by Google. Sometimes, even within 10-15 minutes.

What sort of informational search intent you should target for when writing content or when aiming for SEO?

Suppose you are an accounting firm. You can cover lots of topics for which your prospective customers may not contact you for your services, but they can use your advice to solve many day-to-day problems.

Similarly, if you are a web developer wanting to attract startups and small businesses, you can write lots of informational content on the benefits of working with an independent web developer.

You can talk about the technologies that an average web developer uses to provide affordable and efficient web design services to startups and small businesses.

This way, you increase your visibility and this increased visibility prepares the ground for more business queries.

Informational intent topics begin with “why”, “how”, “when”, “where”, “how many”, “what”, “the top 10”, and so on.

An example: “when are the next Olympics going to be held after Covid?”

Another example: “what are the benefits of working with a content writer?”

Wondering how search intent improves SEO?

How search intent improves SEO

Imagine you’re lost in a giant library. You need a specific book, but there are millions of them! How do you find it quickly? By knowing what you’re looking for, right?

That’s exactly how search engines work. They want to show you the best results for what you’re actually looking for, not just any random page. This is where search intent comes in. It’s like a whisper telling the search engine what’s in your mind.

Search intent: It’s the reason behind someone’s search query. Are they curious? Wanting to buy something? Looking for instructions? Understanding this intent helps Google and other search engines show the most relevant results.

How does this improve SEO (Search Engine Optimization)?

Think of SEO as making your website the easiest book to find in the library. The better you understand search intent, the better you can optimize your website to show up for the right searches.

Here are five ways:

1. Keywords with Purpose:

Imagine searching for “pizza near me.” You’re not just looking for any pizza recipe, right? You want one you can order or visit now!

So, use keywords that show intent. Instead of just “pizza,” try “best pizza delivery Ghaziabad” or “pizza restaurants open late Ghaziabad.”

This tells Google exactly what you’re looking for and helps your website rank higher for those specific searches.

2. Content that Clicks:

Once someone clicks on your website, you want to keep them there. If they searched for “how to make slime,” don’t just show them a picture of slime! Give them a step-by-step guide with pictures and tips.

Create content that matches the searcher’s intent. Informative for informational searches, persuasive for buying searches, and entertaining for, well, entertaining searches!

3. Titles that Tell:

Think of your website’s title as a book’s spine label. It should tell you exactly what’s inside.

Don’t just use generic titles like “My Website.” Be specific! “Fun Slime Recipes for Kids” or “Order Delicious Pizzas Online in Ghaziabad” are much more likely to grab attention.

4. User-Friendly Design:

If the library shelves are all jumbled up, you’ll give up searching, right? Make your website easy to navigate.

Organize your content clearly, use headings and subheadings, and have a simple search bar. This helps users find what they’re looking for quickly, keeping them happy and coming back for more.

5. Local is Lovely:

Remember searching for “pizza near me”? Many searches are now location-specific.

If you have a local business, use local keywords and optimize your website for Google My Business. This helps people in your area find you easily.

By understanding and using search intent, you’re basically giving search engines a map to your website.

It’s like having a helpful librarian guiding lost readers straight to your book. So, keep these tips in mind, optimize your website with intent, and watch your online traffic soar!

Remember:

Focus on the user’s needs. What are they looking for?
Use relevant keywords and titles.
Create helpful and engaging content.
Make your website easy to navigate.
Target local searches if relevant.

With a little SEO magic and a focus on search intent, your website will be the most sought-after book on the digital bookshelf!

How does writing content for search intent improve your SEO?

Make sure your content matches what users need. Understand what people are looking for to create content that’s useful to them.
Keep users interested and avoid them leaving quickly. Content that matches what people are looking for can make them stay on your website.
Create content that speaks to your audience. If your content answers their questions or talks about what they care about, they’ll like it more and might buy from you. How search intent improves SEO.
Make people click on your content in search results. Write titles and descriptions that make them want to visit your page.
Get more people to visit your website by giving them helpful information. When your content matches what people are searching for, they’re more likely to find your site.
Use long-tail keywords well. These are specific words that match what people are searching for, bringing more visitors to your content.
Improve your chances of showing up in search results for the right queries. If your content matches what people are looking for, search engines will rank it higher. Search intent to improve SEO.
Make your website easier to use. Good content that matches what people want improves the website’s overall experience.
Avoid having similar or low-quality content. If your content is good for search intent, you won’t have problems with duplicated or weak content on your site.
Get better backlinks from trusted websites. Good content that matches what people need can attract links from respected sites, helping your SEO.
Make your website more trustworthy and important. When you have content that fits user intent, it builds your website’s reputation in your field.
Gain trust and respect from your audience. If your content always meets search intent, people will trust your brand more and become loyal customers. SEO and search intent.
Optimize your content to show up in featured snippets. If your content matches what people want to know, it might appear as a featured snippet in search results.
Have a better chance of showing up in “People Also Ask” sections. Content that fits user intent might also appear in these sections, giving you more visibility.
Get a bigger share of the conversation in your industry. By addressing different aspects of search intent, you can become a more influential voice.
Adjust your content for different stages of the buying process. Understand what people want at different times to create the right content.
Bring more potential customers to your site. Content that matches what people are looking for can attract those ready to buy. How search intent improves SEO.
Make your content work for voice search and virtual assistants. Optimize for search intent to reach users asking questions using voice commands.
Outdo your competition by understanding what people want. If others don’t focus on search intent, you can get more traffic and customers.
Answer specific questions in your content. Create content that directly responds to what people are asking. SEO and search intent.
Solve real problems your audience faces. Make sure your content helps people with their actual issues and concerns.
Pay attention to what search signals tell you. Analyze keywords and user behavior to make sure your content matches what users are searching for. Search intent to improve SEO.
Make your content easy to read and skim. Well-structured content that’s easy to scan keeps visitors interested.
Use pictures, graphics, and videos that fit your content. Visual elements can make your content more interesting and help users understand better.
Add structured data for better search results. Using structured data can help search engines understand your content and show more information in search results.
Keep your content current and relevant. Update your content to keep it fresh and valuable, which is good for SEO.
Listen to feedback from users and adjust your content strategy. Pay attention to comments and data to improve your content based on what people want. Search intent to improve SEO.
Improve your local SEO with content that matches local search intent. If you have a local business, create content that’s relevant to your local audience. Writing content for search intent.
Get more social media shares and interactions. Content that aligns with user intent is more likely to be shared on social media, which can help your SEO indirectly.
Include clear and persuasive calls to action (CTAs). Make it obvious what you want users to do next after reading your content.
Build a loyal following that comes back for more. Consistently delivering content that fits search intent can help you build a loyal audience.
Increase the number of visitors who become customers. Content that aligns with search intent can lead to more conversions because it attracts users who are ready to take action. Search intent to improve SEO.
Make sure users have a great experience and leave happy. Matching search intent ensures a good experience, which keeps people satisfied and coming back.
Make your content work well on mobile devices. Optimizing for mobile is important for reaching users on smartphones and tablets.
Create content that people want to share and link to. Content that meets search intent is more likely to be shared and linked to, which helps your SEO.
Avoid competing with your own content for the same keywords. Focus on different search intents for your various pieces of content to prevent conflicts. How search intent improves SEO.
Adapt to changes in search engine rules. As search engines get better at understanding what people want, your intent-based content will continue to perform well.
Use data and analytics to improve your strategy. Regularly look at data and SEO numbers to fine-tune your content strategy and adjust to changing search intent.
Get more leads using content that attracts potential customers. Intent-based content can be used to create valuable lead magnets, like eBooks or webinars, to capture leads and build your email list.
Create a strong, lasting SEO strategy. By consistently producing content that fits search intent, you can establish a solid foundation for long-term SEO success, even when algorithms change.

35 reasons why knowing the correct search intent improves your rankings

It is crucial to understand search intent because this understanding can significantly contribute to improving your website’s rankings in search engine results.
When you correctly identify the search intent behind user queries, you can align your content with what users are actively seeking when they use search engines.
This alignment enhances the overall relevance of your content, making it more likely to meet and exceed user expectations.
Consequently, when your content is relevant and aligns with search intent, users are more inclined to engage with it by reading, clicking, and exploring your website further. How search intent improves SEO.
Engaged users tend to spend more time on your site, sending positive signals to search engines about the quality and relevance of your content.
These positive signals, including a longer average time spent on your site, can contribute significantly to improved search engine rankings.
Moreover, quality content that effectively matches search intent tends to attract more backlinks from other websites in your niche or industry.
The presence of backlinks further enhances your website’s authority, which is a critical factor in determining search engine rankings. SEO and search intent.
Higher authority is often associated with better search engine rankings, providing your website with a competitive edge.
Correctly identifying search intent can guide your keyword selection, ensuring that you target the right keywords that closely align with user queries.
By targeting the right keywords, you increase the visibility of your content in search engine results pages (SERPs).
Improved visibility means more users will discover and click on your content, resulting in increased organic traffic.
Creating content that accurately matches search intent also plays a crucial role in keeping your bounce rates low.
Low bounce rates indicate that visitors find your content relevant and engaging, which is a positive signal to search engines.
Satisfied users who find what they are looking for on your site are more likely to take desired actions, such as making a purchase or filling out a contact form. Search intent to improve SEO.
These conversions not only contribute to your website’s success but also impact your return on investment (ROI).
Furthermore, understanding search intent allows you to craft compelling and relevant titles for your content.
Engaging titles can significantly increase the click-through rates (CTR) of your content when it appears in SERPs. How search intent improves SEO.
Higher CTRs result in more organic click-throughs, which, in turn, drive more traffic to your website.
An increase in organic clicks can have a positive impact on your search engine rankings.
Knowing search intent also aids in structuring your content effectively, making it more accessible to your audience.
Properly structured content is not only easier to read but also simpler to navigate, providing a better overall user experience.
User-friendly content keeps visitors engaged, encouraging them to stay on your site longer.
Increased engagement has the added benefit of reducing your site’s bounce rate, further indicating to search engines that your content is valuable. Search intent to improve SEO.
A reduced bounce rate is a favorable signal to search engines, and it can contribute to improved rankings.
Ultimately, satisfying search engines by providing content that closely aligns with search intent is a strategic way to work towards higher search engine rankings.
Understanding search intent also supports the creation of persuasive and relevant meta descriptions for your content.
Compelling meta descriptions can effectively entice users to click through to your site from SERPs. How search intent improves SEO.
Clicks generated from search engine results pages enhance your overall CTR.
High CTRs are strongly associated with improved search engine rankings.
Correctly identifying user goals through search intent analysis helps you refine your content topics, ensuring they resonate with your target audience.
Choosing relevant topics based on search intent can generate more search traffic to your site, increasing your overall online visibility.
Increased traffic to your site is a strong signal to search engines about the value and relevance of your content. Search intent content writing to improve SEO.
Valuable content is more likely to attract natural backlinks from other authoritative websites within your niche or industry.
The combination of backlinks and valuable content can further boost your search engine rankings, making it a key strategy in your SEO efforts.

The slight difference between commercial and transactional intent and how to target them through content writing

There is a small difference between commercial and transactional intent.

These two terms are confusing, but it is important to understand the difference and then write your content accordingly.

Commercial intent: You are ready to purchase but you need to compare various items before you finally decide.

Some examples of commercial intent:

Best content writing service.
Best SEO copywriting service.
The review of SEO copywriting services/content writing services reviewed.
Best cook food for junk food.
Google Pixel an iPhone comparison.

As you can make out, the person is ready to take the plunge, but she wants to make the best choice.

Transactional intent: You are ready to purchase and you just want to go to the right place to purchase.

Some examples of transactional intent:

Nearest food delivery service.
Hire a content writer service.
Buy red Gucci bag.
Coupons for Grammarly.

The person is ready to buy. She just needs to know where to buy it.

Converting different search intents into a solid sales funnel through strategic content writing

You first create informational content to raise awareness about your product or service.

You give enough information to your visitors and convince them further.

You help them buy from you.

In terms of search intent, here is how you define your sales funnel:

Different search intents are like different phases of your sales funnel.

I created another explainer video for LinkedIn and Twitter and I have simply extracted a screenshot to graphically explain the concept.

Publish lots of informational content.

This increases familiarity with your brand.

Publish commercial content.

This convinces your prospective customers and clients that you have got what they are looking for.

Explain to them how they can do business with you.

How does targeting search intent improve your SEO?

SEO is all about right targeting.

You don’t want to generate random traffic to your website or blog.

You want to generate traffic that solves a purpose.

Whether you want to inform people, educate them about your business, ask them to buy from you, the intent of your content must be clear.

Only then you improve your SEO.

Looking for content writing and SEO copywriting services to target the right search intent?

Contact me for more information.

Targeting your market through effective copywriting

Targeting your market is very important on the Internet. At Credible Content we can help you reach the right audience through effective copywriting.

Every business these days has a website. Every website intends to target the right customers and clients. What does this mean?

If you have a website, you want to attract traffic. Not just any traffic. You want to attract people who would like to buy from you, who would like to do business with you.

For example, if you are selling vegetarian snacks from your website you don’t want to attract people who prefer only non-vegetarian snacks.

If you are selling motorbike accessories there is no sense in spending money and effort trying to attract people who are looking for car accessories.

This is where targeting through effective copywriting helps you.

Want more targeted traffic to your website? You need result-oriented copywriting

You want to attract the right people to your website, and not just attract them, but also convince them into doing business with you.

Are you suffering from low search engine traffic?

Do people come to your website but then leave your website without buying from you?

Then your copywriting (the text that you have on your website) isn’t able to target the right people. It isn’t able to convince people into doing business with you.

Credible Content can help you.

We can assign to you an experienced and prolific copywriter who will write compelling copy for your website to increase your conversion rate.

what-our-copywriting-services-can-do-for-you

Our copywriting service can help you

Improve your SEO
Improve your conversion rate
Convince more people into doing business with you
Run effective email marketing campaigns

Our copywriter can help you with

Blog writing and article writing
Landing page copy
Website content and copy
Convincing copy for your email marketing
Convincing copy for your brochures and mailers

How can we help you target better?

It takes common sense and a bit of research.

You are obviously selling something that people need, otherwise you wouldn’t be selling it.

But when people are looking for something that you are selling, they may not use the keywords or the language that you are using. We can help you find out exactly what search terms and keywords people are using to find what you have to offer.

And once we have found out exactly what people are looking for, we write the copy accordingly. We can seamlessly incorporate the keywords and search terms without unnecessarily stuffing them.

Our copywriters can use compelling language to improve your conversion rate.

When people come to your website you have to sell the benefits.

You have to offer them solutions. If they have a problem, you have to convince them that you can solve that problem and you can solve them better than your competitors.

You can be more effective. You can offer them an irresistible bargain. You can give them something that they are not going to find on another website.

Our copywriters can strike the perfect balance between the need to improve your search engine rankings and the need to improve your conversion rate.

Why it is important to target your market through effective copywriting

Unlike a brick-and-mortar business that one needs to physically visit, your website has a disadvantage. It just takes a couple of clicks for your prospective customer to go somewhere else. In fact, this is a big reason why people are in such a hurry to leave your website – it is very easy to go to another website.

This is called bounce rate – among all the people who come to your website how many immediately leave your website without exploring other web pages. A higher bounce rate means your website isn’t giving what people need, or, it is misleading people into visiting it.

effective-copywriting-gets-you-better-conversion-rate

You need to target your market for two reasons:

Improve and maintain your search engine rankings
Make more people do business with you – buy from you, subscribe to your mailing list, or hire you for your service

How does targeting your market affect your search engine rankings?

There was a time when your search engine rankings simply depended on your content – what keywords you have used and how you have used them.

No longer remains the case. Your search engine rankings also depend on how people react to your content.

If your targeting is not good, if the right sort of people are not clicking your links, your search engine rankings begin to suffer.

Google knows how many people remain on your website once they have found your link through the search.

If most of the people leave within the first 5-10 seconds without exploring your website further, Google begins to assume that it does not provide the information people are looking for and hence, its rankings should be reduced.

But when your targeting is good, when you are targeting your market through effective copywriting, you attract the right sort of traffic. People remain on your website longer. They also explore other web pages on your website.

This is because, through effective copywriting, you are able to draw people who are actually looking for the information you have published on your website.

This is one reason why you should target your market properly.

The bigger reason is, you want to improve your conversion rate.

No matter how many people come to your website, if they don’t do business with you, nothing matters.

Business doesn’t always have to be buying your products or services. There are many websites that don’t want to sell products and services. They just want exposure, or they want to get people to subscribe to their email updates so that they can keep in touch with them.

Maybe you just want people to download your white paper, your case study for your e-book.

Maybe you want to get more speaking gigs for your expertise. Maybe you want to establish yourself as an expert in your field.

This is where targeting is required through effective copywriting.

Small words, small phrases, a sentence here, a sentence there, can make a big difference.

Many businesses have this complaint: lots of traffic but no revenue.

This is because their copywriting is not targeting their market properly.

Although somehow the copy on their web pages can get them good rankings for the selected keywords, the selection of the keywords is not good or the copy on the web page is not convincing enough.

Better targeting through AdWords and landing page copywriting

High quality copywriting is very essential for the success of your AdWords campaign.

Do you know that the more people click on your AdWords link the less you pay per click?

This means the copy of your individual AdWords campaign needs to have a very high conversion rate in order to be profitable for you.

Also, usually, when you run an AdWords campaign, you link to a landing page rather than one of the normal pages of your website or even the homepage. You have a landing page that solves one, single purpose.

This again means the copy of your landing page needs to be direct, unambiguous and compelling.

You need to sound friendly but also convincing.

There should be a sense of authority but also casualness.

Through the copy of your landing page you should be able to sell the greatest benefits of your offer. It should sound irresistible.

People must feel that if they don’t click the call-to-action link/button or if they don’t fill up the form that you have on your website or if they don’t call you or if they don’t send you an email, they are going to lose big time.

We can help you write compelling copy for your AdWords campaign, and also for your landing page.

Our copywriting service will help you get more targeted clicks from your AdWords campaign and then enjoy a higher conversion rate from your landing page.

Want to know more about our targeted copywriting services?

My SEO copywriting services can improve your search engine rankings

I use my SEO copywriting services to help my clients improve their search engine rankings on a regular basis. Am I copywriter? Not in the traditional sense as you can see that I provide content writing services to my clients and it’s very rarely do I mention that I also provide copywriting services.

But my clients do hire me to improve their search engine rankings through SEO content. Here is something I wrote about the difference between copywriting and content writing a long time back and here is something I wrote about the importance of SEO copywriting for your business.

Why you should hire my copywriting services to improve your search engine rankings?

Although I promote my services as a content writer basically I’m a writer and this means, I write to communicate thoughts and messages. I know how to do it convincingly and compellingly. What does this mean? It means that if you want to hire my copywriting services to get more customers and clients I can do that for you; I have done it for many of my clients. It’s another matter that when I write for my clients they also experience an improvement in their search engine rankings so my writing automatically becomes SEO writing for them. When they see an improvement in their search engine rankings plus an improvement in the lead generation as well as sales, instead of content writing, it becomes copywriting because after all, copywriting means writing in a way that people feel like doing business with you.

I can achieve the following for your business through my SEO copywriting services:

Higher rankings on search engine result pages on a sustained level
More search engine traffic for the targeted keywords
More search engine traffic for related keywords (not exactly the keywords you are targeting but their synonyms and their contextual meanings)
Better engagement when people come to your website
An improved conversion rate
Better engagement with your audience
Better engagement on social media and social networking websites
Transfer of knowledge from you to your readers in a reader-friendly format

When I write your copy I focus more on the advantages of the product or service that you offer rather than features and characteristics because your customers and clients are not bothered about features and characteristics. They have problems, and to those problems they are looking for solutions. Through my copywriting I empathize with your customers and clients and prepare the copy from their point of view. They should be able to relate to the literature present on your website because if they cannot relate to it, they won’t feel like doing business with you.

Of course there are trigger words that encourage your visitors to take the desired action and I do conform to those trigger words at strategic locations.

How my compelling content writing becomes SEO copywriting that helps you improve your search engine rankings

In the age of content writing I feel copywriting is an overrated expression not in the sense that it is not useful, but it is wrongly used. If as a content writer I can convince you into doing business with me, then I’m also a good copywriter. If my content writing can get you better search engine rankings without compromising on the quality of my writing, then I’m also a good SEO copywriter. This is something that I do on a routine basis. My clients hire me because they are not simply interested in SEO copywriting for the sake of improving their search engine rankings, they want to improve their conversion rate because that’s what ultimately matters. If that is what you too are looking for, then do contact me to know more about how I can help you get more traffic as well as more leads out of that traffic.

SEO Copywriting Services To Improve Your Search Engine Rankings

SEO copywriting services

Table of contents

How my SEO copywriting services can improve search engine rankings
You need to be careful when copywriting for SEO
How my SEO copywriting services help your business
How my SEO copywriting services can improve your search engine rankings
Frequently asked questions about my SEO copywriting services

SEO copywriting can help you improve your search engine rankings organically.

Read What is SEO copywriting.

SEO copywriting services
Improve search engine rankings
SEO copywriter services

What does copywriting for SEO mean?

It means making it easier for people to find your website or blog for relevant keywords, and at the same time writing highly valuable and quality content.

SEO copywriting services

How are SEO copywriting and quality content related and why you need to pay attention to both?

In this regard, how can an SEO copywriting service like mine help you?

For this you need to know why you want to improve your search engine rankings.

The obvious answer is that you want to get traffic from search engines.

Why do you want to get traffic from search engines?

You’re looking for customers and clients.

But do you know what is “pogo sticking”?

When someone comes to your website from Google and then immediately leaves because the content is of low quality or irrelevant, it is called pogo sticking.

This is bad for your SEO. Google has a way of knowing how much time people spend on your website after finding your link on the search engine.

So, naturally, if they don’t spend much time on the link it means they are not finding what they are looking for.

This further means that your link on search results is not solving any purpose for the keyword it is ranking.

Your rankings for that keyword are lowered.

Quality SEO copywriting ensures that you have relevant content and at the same time, content that ranks well on Google and other search engines.

How my SEO copywriting services can improve search engine rankings

Copywriting services to improve search engine rankings

As an SEO copywriting specialist, I understand how important it is for your business to stand out online.

My job is to help your website climb up the search engine rankings, so more people can find you easily.

I do this by writing clear, engaging, and informative content that also follows certain rules set by search engines like Google.

This means more potential customers will visit your website.

Let me share some ways I can use my skills to boost your online presence:

Targeting Keywords: I’ll find and use the words people commonly type into search engines when looking for your services or products. This makes your site more relevant and easier to find.
Crafting Compelling Titles: I create eye-catching titles that make people want to click on your website, significantly increasing your traffic. SEO copywriting services.
Creating Quality Content: I write interesting, informative, and useful content that keeps readers engaged, encouraging them to stay longer on your site.
Optimizing Descriptions: I’ll make sure your web pages have clear and enticing descriptions for search engines, which helps improve your click-through rates.
Using Headers Properly: I organize your content with headers that make it easy to read and good for SEO, helping both readers and search engines understand your content better.
Improving Readability: I ensure your content is easy to read and understand, making your site more user-friendly. SEO copywriter services.
Regular Updates: I’ll keep your content fresh and up-to-date, which is vital for maintaining and improving your search rankings.
Building Internal Links: I link your pages together in a smart way that helps search engines and users navigate your site more effectively.
Managing External Links: I’ll include links to reputable sites to improve your credibility and authority.
Optimizing Images: I make sure any pictures on your site are helping, not hurting, your SEO by optimizing their size and using appropriate alt tags. Improve search engine rankings.
Mobile Optimization: I ensure your content looks great on phones and tablets, which is essential as more people use mobile devices to browse the web.
Speed Optimization: I’ll suggest ways to make your site faster, which search engines love and improves user experience.
Using Social Media: I help create content that’s perfect for sharing on social media, expanding your reach and bringing more traffic to your site.
Conducting Keyword Research: I continuously look for new and relevant keywords to keep your content up to date and in line with what users are searching for.
Analyzing Competitors: I see what’s working for your competitors and how we can do it better, giving you an edge in the market. SEO copywriter services.
Crafting Meta Tags: I write effective meta tags that improve click-through rates by giving searchers a clear idea of what your page is about.
Improving URL Structure: I make sure your URLs are clean and search-engine friendly, which helps improve your site’s structure and searchability.
Enhancing User Experience: I focus on making your site enjoyable and easy to use, which keeps visitors coming back.
Creating Engaging Calls to Action: I encourage visitors to take action on your site, whether it’s making a purchase or signing up for a newsletter.
Optimizing for Local Search: I’ll help you appear in local search results, making it easier for people nearby to find your business. SEO copywriting services.
Utilizing Google My Business: I can optimize your Google My Business listing for better local presence, helping you stand out in local searches.
Implementing Schema Markup: I use advanced techniques to help search engines understand your content, potentially boosting your rankings.
Avoiding Plagiarism: I ensure all content is original and not copied from elsewhere, which is crucial for maintaining your site’s credibility and rankings.
Reducing Bounce Rate: I create content that keeps visitors on your site longer, which signals to search engines that your site is valuable and should be ranked higher.
Incorporating User Feedback: I use visitor comments and suggestions to improve content, making it more engaging and effective. SEO copywriting services.
Performing SEO Audits: I regularly check your site to ensure it’s fully optimized and identify any areas for improvement.
Tracking Performance: I monitor how well your content is doing and make improvements based on real data.
Understanding Algorithms: I stay updated on how search engines rank sites and adjust strategies accordingly to keep your site ahead.
Using SEO Tools: I utilize various tools to enhance your site’s SEO, from keyword research tools to analytics platforms.
Providing Detailed Reports: I give you reports showing how our efforts are improving your rankings and what can be done for even better results. Improve search engine rankings.
Offering Content Varieties: I create different types of content like blogs, articles, and infographics to keep your site interesting and engaging.
Ensuring Content Consistency: I make sure all content is consistent in style and quality, which helps establish your brand’s voice and reputation.
Creating Shareable Content: I write content that people want to share, increasing its reach and the potential for more backlinks and traffic.
Using Power Words: I include powerful and emotional words to increase engagement and persuade visitors to take action.
Focusing on Solutions: I highlight how your products/services solve problems, making your offerings more attractive to potential customers. SEO copywriter services.
Encouraging Community: I help build a community around your brand through engaging content, fostering loyalty and repeat business.
Utilizing Influencers: I can collaborate with influencers to extend your content’s reach and credibility.
Adapting to Changes: I quickly adapt strategies based on any changes in SEO practices to keep your site up to date.
Enhancing Security: I suggest ways to make your site more secure, which search engines favor and users appreciate.
Providing Training: I can teach you basic SEO principles to maintain your site’s ranking and help you understand how to contribute to your site’s SEO success.

By focusing on these areas, I’ll help improve your search engine rankings, attract more visitors, and ultimately, boost your business. My comprehensive approach ensures that every aspect of your site contributes to its success in search results.

You need to be careful when copywriting for SEO

SEO Copywriting Services can help you improve your search engine rankings but they work like a double-edged sword.

There is quality copywriting to engage your audience and help them take a decision in your favor.

And then there is writing that merely stuffs keywords into your copy hoping that this would improve your search engine rankings.

Aimlessly using your keywords and search terms can prove counter-productive and instead of improving your search engine rankings, they can harm your rankings.

SEO Copywriting means writing compelling content for your readers.

It also means writing content that satisfies search engine crawlers.

It definitely doesn’t mean stuffing your content with keywords nonsensically.

Using keywords aimlessly harms your search engine rankings.

Being an experienced content writer and copywriter I can create content around your important keywords and key phrases without compromising the overall quality of your copy.

How do I do that?

Your keywords are important, right?

What are keywords?

They are search queries, or the variations of search queries, that your prospective customers and clients use when they are searching for information about your business.

Every search engine user has a search intent.

Read What is search intent and how it improves your SEO.

Therefore, whenever I start writing your SEO content, I figure out why we are writing that content and whom are we targeting?

Are you targeting people who are just looking for information, but right now are not interested in buying?

Are we writing content for people who are still in the process of making up their minds, but they do want to buy a product or a service (that you sell)?

Do we want to write copy for people who are ready to buy?

These are important phases of your sales funnel.

No one will immediately buy from you. Especially on the Internet.

You need to write SEO copy for every phase of your sales funnel.

Therefore, as an experienced SEO copywriter, I will first help you decide which search intent you want to target with your content, and only then write content.

I will give you my own example:

Suppose, Vishal is looking for my SEO copywriting services. What could be his intent? He may use the following queries on Google:

What is SEO copywriting (informational search intent – he’s looking for information on what is SEO copywriting and how it can help him improve his search engine rankings)?
Which is best SEO copywriting service (commercial search intent – he is interested in improving his search engine rankings through content but hasn’t yet made up his mind about whom to hire)?
SEO copywriting services for my online store (he is ready to hire someone).

To be able to get found for the phrase “best SEO copywriting service” I need to optimize my content in such a manner that Google knows that I give the right answer for the topic (Google knows if people spend time reading this particular web page).

The phrase “what is SEO copywriting” must appear a few times on a web page but I must make sure I don’t overdo it.

I should use the phrase at least once in the subheading <h2></h2>.

It helps if I have related image.

Best SEO copywriting services

The first priority should always be the relevance and quality of your content.

Once that is taken care of, your main phrases and a few related phrases should be incorporated into the copy, strategically.

This is where I can help you.

I know how to write informative, conversational content.

At the same time I can use your primary, secondary and longtail keywords in such a manner that they appear sufficiently and naturally within your web page.

Please remember that ultimately what matters is how many people convert (become your paying customers and clients) by reading your copy and if all you are bothered about is using your keywords everywhere around, even if it improves your search engine traffic, it doesn’t do you much good.

How my SEO copywriting services help your business

How my SEO copywriting services will help your business.

Almost every business on the Internet needs search engine traffic.

Of course there are some websites that don’t depend on search engine traffic, but most do.

So if you need qualified search engine traffic, you have to bother with SEO copywriting.

For that you need an SEO copywriting service or an SEO copywriter who can maintain a perfect balance between informative content and search engine optimization.

SEO copywriting is not as cryptic as it sounds.

It is normal copywriting, it’s just that when I’m preparing your copy I try to use your primary and secondary keywords at strategic places.

How does that matter?

Suppose you run a computer repair service in LA.

There might be hundreds of thousands of such services all over the globe because everybody and his/her granny uses computers these days in one way or another.

So if somebody simply looks for “computer repair service” it is not going to help much if most of the services that are being listed are in Beijing or Honolulu.

You want a service that is based in LA.

People search for “computer repair service in LA”, or “LA computer repair services”, and so on.

You need to keep people looking for computer repair services in LA in mind while creating your content.

Unless you use these words, how can search engine algorithms rank you for computer repair services in LA?

This is just an example and to be frank it is quite easy and straightforward.

There can be very difficult examples and sometimes there are big gaps between what YOU think people must be looking for and what ACTUALLY people are looking for.

As explained above, you also need to consider the search engine user’s intent– exactly why the person is looking for your website or blog?

Talking about search intent, quite often people wonder why they need to publish informational content – content that educates people about your business.

For example, if you run a computer repair service in LA, why do you want to publish multiple blog posts on how people can take care of their computers on their own?

Google values content. Google also values educational content over commercial content.

If you go through my website and my blog, you will see that I have published over 1500 web pages and blog posts on various topics of content writing, copywriting, and content marketing.

Why do I want to educate people?

It isn’t simply about educating people. It is about increasing your content depth.

To be able to rank higher you need to convince Google that you are an authority on your topic.

How do you establish your authority? By sharing expertise.

Even your customers and clients are convinced when you share your expertise.

When people come to my website and see that I have published so much content on my profession, they are convinced that I know how to write better content.

If I can improve my search engine rankings, I can also help them improve theirs.

Similarly, if you share lots of tips on how to repair computers, your customers will feel more confident about your expertise.

This is one search intent.

After coming to your website, people must know that you’re not simply an educational blog; you also provide services.

When people come to my website, although they find lots of educational content on content writing and copywriting, they also immediately know that I provide various writing-related services.

That is commercial and transactional content.

As your SEO copywriter I also help you find that out.

Copywriting and content writing are different.

Copywriting, as you may already know, is different from normal content writing.

Both the terms often get mixed up but they are difference.

Copywriting comes from advertising and it may involve creating sales pitches and marketing oriented writing.

The main characteristics of copywriting include

Clear and concise messaging.
Persuasive language that motivates action.
Focus on benefits and value proposition.
Emotional appeal to engage the audience.
Attention-grabbing headlines and hooks.
Use of storytelling techniques to captivate readers.
Understanding the target audience and tailoring the message accordingly.
Call-to-action statements to prompt desired response.
Use of compelling and descriptive language.
Consistency in tone and voice throughout the copy.

Content is, well, almost everything that is visible on your website or on your blog, or in your Facebook, Twitter, LinkedIn and Google Plus updates (in the form of text, videos and images).

So ideally SEO copywriting means that a copy is not only search engine friendly it also fetches you more business by convincing your visitors into becoming your paying customers and clients.

Elsewhere on my website I have discussed how I achieve that.

How my SEO copywriting services can improve your search engine rankings

How my SEO copywriting services improve your search engine rankings.

I understand copywriting from the in-side out.

I know, this sounds clichéd.

But really, how do my online copywriting services improve your search engine rankings?

I will spend ample time understanding the most compelling strengths of your product or service.

This is most important.

After all, your copy must be about what value you deliver.

How your copy ranks on search engines comes later.

Since you want your content to be written for an audience, it is very important to understand what your audience is looking for and then write your SEO copy accordingly.

You need persuasive writing to convert search engine traffic into paying customers and clients.

What is persuasion?

Persuasion is your ability to convince your people to take a specific action. That action may be purchasing from you, hiring you, signing up for your newsletter, or downloading your e-book.

You need to appeal to their emotions. You also need to appeal to their logical reasoning. You need to capture their attention, build trust, and convincingly address their needs and desires.

Ultimately, you guide them towards a desired outcome.

Through my SEO copywriting services, I don’t just incorporate keywords and search queries to improve your search engine rankings, I also improve your conversion rate by implementing the above-mentioned attributes.

Here are 10 ways I can help you improve your search engine rankings through my online copywriting services:

Write engaging and informative website content.
Strategically incorporate your target keywords with different variations.
Incorporate on-page SEO by including primary and secondary keywords in subheadings.
Use strategic interlinking to increase credibility of your website.
Write compelling and shareable content that gets you backlinks from quality websites.
Make your content scannable so that it is easily readable.
Keep your content professional and yet easy to read.
Use copywriting principles to evoke the necessary emotions.
Regularly update and re-purpose your existing content to maintain freshness and relevance.
Write optimized meta tags such as web page titles and descriptions.

Anyway, what I want to say is, copywriting is all about understanding the most compelling strengths of the product or service you are trying to write about, understanding the most compelling needs of the audience you are trying to write for, and then representing both through writing.

SEO copywriting involves doing the same, but using the words and search terms people use in order to look for your product or service on search engines.

As I have written above, the secret lies in striking the perfect balance.

As a trained SEO copywriter I know how to please both human beings and search engines.

A good thing is, there is a similarity in the way people and search engine algorithms interpret your copy.

More and more search engine companies are using “human intelligence” to decide rankings.

If people like what you have written, your rankings automatically begin to improve.

You need to make sure that your writing is relevant, useful, informative, and provides legitimate information.

It shouldn’t mislead people into believing something that does not exist.

The strength of my SEO copywriting services lies in my ability to understand the problems your customers and clients face and the sort of solutions they seek.

You see, your business is not about you.

Your business is about solving people’s problems.

Once you get that, you have people eating out of your hand.

My entire copywriting focuses on that, and as I have said, if people find your copy useful, so do the search engine algorithms.

And it helps if you are a prolific writer.

Contact me if your business can use a prolific SEO content writer.

Frequently asked questions about my SEO copywriting services

SEO copywriting services FAQs.

How long does it take my SEO writing services to improve your search engine rankings?

Although optimized content is the building block of your search engine visibility, there are 200+ factors that influence your search engine rankings.

Improving your search engine rankings through optimized copywriting isn’t a one-time campaign. It requires sustained effort.

How fast you improve your search engine visibility depends on

Your domain authority.
The amount of content you already have.
The quality of your existing content.
The level of competition you face for your primary and secondary keywords.
The content publishing frequency of your different competitors.
The quality of backlinks to your website.
The choice of keywords you target through content.

Therefore, I cannot give you a specific timeframe to improve your search engine rankings through my writing.

Yes, on an average, if you publish 3-4 blog posts or web pages every week, you should start noticing a difference in about three months.

Can I stop publishing content after my rankings have improved?

It’s up to you. It is also up to your competitors.

If your competitors are constantly publishing content to outrank you, you need to publish content to outrank them.

Remember that you may have multiple competitors, so you need to compete with all of them to sustain your rankings.

I don’t want to mislead you: maintaining your search engine rankings is an ongoing process.

If you stop publishing and updating your content, you’re going to lose your rankings within a month.

How many words are enough per page or per blog post?

It depends on whom you are trying to out rank.

Some of my clients use SEMRush to analyse their competitors and find out how many words they need to target to achieve better rankings than their competitors.

But personally, I feel it is not about number of words that you have on your web page or blog post.

It is about relevancy and frequency.

Choose your topics wisely.

Pack as much information as possible without boring your readers.

Ideally, they should get whatever they need to fully understand a topic on a single web page or blog post.

It may take 500 words. It may take 3000 words. It depends on from how many angles you want to approach a certain topic.

Having said that, 1000 words is an average target. Try to keep your web pages and blog posts at least 1000 words. 1500 words is a good aim.

Do I need to hire SEO copywriting services if I can write by myself?

Depends.

If you hire an SEO copywriter (like me) they are experienced and trained.

Writing SEO content comes naturally to them. This is one reason.

The second is time and regularity. As a professional (suppose you are an architect) you need to think whether you want to spend your time on an activity that is critical to your business growth, but you don’t do it for a living or you would you like to hire someone who does SEO copywriting for a living.

Along with quality, regularity is extremely important. If you can maintain regularity, then do it by yourself.

I’m not comfortable hard selling my services. If you think you can write by yourself, go ahead. I’m not going to convince you against it.

Do you use AI tools like ChatGPT to write SEO content?

I don’t. Although ChatGPT can produce content extremely fast, after a while, it becomes stale.

I do use ChatGPT to quickly create outlines and even to generate content ideas that then I write in my own language.

It is a tool. You can also use it as a writing tool, but the end product comes from me.

The words of mine. The writing style is mine.

Besides, at least right now, no matter how well ChatGPT writes, it doesn’t do SEO content well.

Why SEO Copywriting improves your search engine rankings

Why SEO copywriting improves your search engine rankings?

Why SEO copywriting you may ponder? How does it improve your search engine rankings?

If all that the search engines are looking for is relevant, subject-centric content, why do you need SEO copywriting and why is it being offered as a separate service and not as normal online copywriting service?

What exactly is SEO copywriting?

First, if you don’t know the difference between you may like to read SEO copywriting and SEO content writing: is there a difference?

You need content writing for your information pages and blog posts but you need copywriting for your main websites. This is because, on your main websites, you want to persuade your visitors into becoming you are paid customers and clients.

On your main website, you need convincing writing. You want the sales pitch. You want to tell people why you have a great proposition and why they should do business with you.

The more people your website copy is able to convert, the more business you generate. In fact, whether you realize it right now or not, your entire business depends on your copy if you mostly have an online business.

But, just as you seek higher search engine rankings for your blog posts and information pages, you also want higher search engine rankings for your main website pages.

Hence, despite using a sales pitch, your copy must also be able to improve your overall search engine rankings. You achieve this with the help of SEO copywriting.

Why is SEO copywriting important for your business?

A big reason is the rampant competition on the Internet.

There are hundreds and thousands of websites vying for that coveted place on the first page of the search results and some of them have excellent copies.

So why do some appear in top twenty or top ten results and the rest languish in lower rankings? SEO copywriting makes the whole difference.

Yes, you can improve your search engine rankings by publishing lots of information pages and blog posts and I strongly recommend publishing regular content on your website to increase your content depth, but ultimately, you need to make sales.

I have lots of educational and helpful content on writing and content marketing but unless you know that I am open for business, how are you going to hire me as your copywriter or content writer?

You are going to hire me after reading my main business pages where I explain how I can help you grow your business with my writing services whether you want to hire me as a copywriter or a content writer.

Copywriting is important because it turns your business profitable. It gives you a better ROI. It helps you achieve your business goals by convincing your visitors that your product or service will definitely solve their problem and offer them value for money.

How does a proficient copywriter write better copy for your website?

Since I am a male I’m going to use “he” but you can use a “she” if that sounds better for you.

If you don’t understand what your target audience is looking for, how are you going to convince them into buying your product or service?

Every product or service is a solution. This is why people buy from you.

They don’t buy your product or service just for the heck of it. They have a problem, they are looking for a solution, and they have a vague idea that your product or service can give them the solution.

The job of the copywriter is to engage them and convince them that you have got exactly the solution they need for their problem.

For that, the copywriter must understand what they need.

A proficient copywriter never starts writing your copy unless he knows what your target customers or visitors are looking for.

5 reasons why copywriting is important for your business

1. Tell your brand story

Copywriting tells your brand story. Telling your brand story is very important because it makes an emotional connection. Every purchase is after all an emotional connection.

2. Keep people hooked to your central message

To purchase from you, people must stay on your website for as long as possible. It is the job of your copywriting to keep them from going away. The longer they stay, the greater is the probability that they will buy from you.

3. Remain focused on call-to-action

Every copy has a call to action – what you want people to perform when they are going through your web page.

For example, on my website, the purpose of every web page is to encourage people to fill up my contact form and contact me for my copywriting and content writing services.

4. Convey your enthusiasm

Your copy needs to be full of enthusiasm. If you don’t feel enthusiastic about your business proposition, how are your visitors going to feel excited enough to give you money for your product or service?

5. Help your visitors make the best possible decision

I don’t know about other copywriters, but when I’m writing the copy, my primary concern is to help your visitors make the best possible decision for themselves.

Sure, it is important that they buy from you, but more important is that they make the right decision. You don’t want to trick them into buying from you. You want them to buy from you only when they can make full use of your product or service.

How does SEO copywriting make the difference and improves your search engine rankings?

SEO copywriting not only involves writing great copy, it also involves writing your copy strategically.

You need to use your tags correctly.

You need to put the right keywords at the right places, and, even if some people disagree, there is a keyword-to-text ratio that makes a crucial difference.

Then there are different tags to consider.

With what tags should you use your keywords? How many times should you highlight/bold your keywords and key phrases?

How to optimally use your anchor text? How to make use of the list tags for SEO copywriting purposes?

How you should organize your key phrases and scatter them in a manner that your text sounds perfectly normal to your human readers despite being written for the search engines?

SEO copywriting takes care of all these things.

Along with the viewable text SEO copywriting also optimizes other on-page elements for the targeted search terms.

These include the title, description and keywords tags, headings and alt attribute of the image tag.

But the most important aspect of search engine optimization is your web page copy.

It’s often been observed that even if the meta tags and other things are left untouched, and only better SEO copywriting is done, the web pages begin to rank higher on the SERPs.

Does SEO copywriting always get you higher rankings?

Not always.

SEO copywriting is not your ranking panacea because lots of factors are taken into consideration when the search engine algorithms evaluate your website.

Your ranking also depends on how many websites are linking back to you, how you have organized and interlinked your overall content, how much content you have and what SEO practices your competitors are practicing, and even the age of your website.

For good search engine rankings you have to pump in lots of effort and SEO copywriting is a major part of that effort.

SEO copywriting is one of the steps you take towards search engine optimization that results in higher rankings. It gives you a sure footing.

Contact me to know more about my SEO copywriting and content writing services.

The importance of targeting informational search intent when writing content

What sort of informational search intent you should target for when writing content or when aiming for SEO?

Wondering how search intent improves SEO?

1. Keywords with Purpose:

2. Content that Clicks:

3. Titles that Tell:

4. User-Friendly Design:

5. Local is Lovely:

How does writing content for search intent improve your SEO?

35 reasons why knowing the correct search intent improves your rankings

The slight difference between commercial and transactional intent and how to target them through content writing

Converting different search intents into a solid sales funnel through strategic content writing

How does targeting search intent improve your SEO?

Explaining SEO copywriting

How does SEO copywriting help your business?

My SEO copywriting process for maximum impact and effectiveness

1. Professional writing for your website

2. Regular publishing of high-quality content through SEO copywriting services

3. More engagement on your website and blog

4. Research-based copywriting increases your authority

5. Greater stress on search intent when SEO copywriting

6. Help you stand out through quality writing

7. Impeccable writing style

8. Bring down your bounce rate with quality SEO copywriting services

9. More subscribers for your newsletter

10. SEO copywriting services for targeted search engine traffic

11. Creating a tribe or a community around your brand

12. Maintaining a healthy social media buzz

Concluding remarks

How does a website writer like me help you improve your SEO?