Tag Archives: Website Content Writer

What does a content writer do?

Should a content writer know about SEO

If you know how to write for SEO (search engine optimization) is a content writer you certainly have an edge over other content writers who don’t know how to write for SEO, so, yes, this is a plus.

Every client who hires you expects you to be able to write search engine friendly text.

This includes writing using primary keywords and related keywords.

When writing for SEO, a content writer must know how to maintain appropriate keyword density and how to sprinkle keywords throughout the text so that they become an integral part of writing.

Should a content writer know HTML and web programming?

Not necessarily.

A little bit of technical knowledge helps.

But no, content writers are not supposed to be proficient in web design-related or web development-related technologies.

Should a content writer know how to use WordPress and other content management systems?

It helps to know them.

Sometimes a client would want you to save your drafts straightaway in WordPress or Drupal.

As a freelance or an independent content writer, if you want to promote yourself then also you must be comfortable with major publishing platforms because you will be publishing lots of content to improve your own search engine rankings.

As I have written above, “content writer” is a relatively new term.

Writers have been writing since the time immemorial.

The same set of skills are required of a content writer with the only difference that a content writer does not have the luxury of a book or a magazine or a newspaper.

He knows that an average reader will be reading amidst lots of distractions.

A content writer writes accordingly.

Looking for an Experienced Web Content Writer?

looking-for-experienced-web-content-writer

Considering how important effective content writing is for your business, normally it is very difficult to find an experienced web content writer. But if you’re looking for one, I’m going to explain on this page, why you might have found one, right here, on Credible Content.

You must have noticed immediately that if you search for an experienced web content writer on the web, you mostly come across freelance directory listings or job posting boards. It is difficult to select capable web content writers from such places.

Such web content writers have no high stakes. They will have no problem disappearing, leaving you hanging.

I offer my content writing services from my own business website because mine is a full-fledged business. My stakes are high. My entire business depends on satisfying you, making you happy.

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The traits of an experienced web content writer, in case you are looking for one

An experienced web content writer specializes in providing content that is good for your prospective customers and clients as well as search engine rankings.

He or she should be able to write content based on your keywords and the search terms your prospective customers and clients use.

Through his or her writing he or she should be able to motivate your visitors to do business with you.

An experienced web content writer knows that his or her writing holds no meaning unless it is able to generate business for you.

This is why, if you are looking for an experienced content writer for your business website, make sure he or she is not just a good writer, but also a writer who understands the importance of writing engaging content.

I work on my own and I also have a team of content writers working with me, for various content writing requirements.

So, whether you’re looking for a native content writer for your website, or someone with a global outlook, your need will be met here.

But how do I call myself an experienced content writer? Here are a few things you may like to consider:

I have been writing professional content since 2004 in various forms.
I have promoted my own business through content writing even when content marketing didn’t even exist as a concept (although it has existed in practice for centuries).
I’m well-versed with striking a balance between engaging content and SEO content.
I totally understand the importance of improving conversion rate through engaging and quality content writing.
As a business person, I know how important effective content is for your business.
I totally understand the dynamics of the Internet and how to grab attention as soon as possible.
I understand that a content writer is as good as the number of business queries you get through his or her content writing.
My content writing services begin to improve search engine rankings within 3 months (this depends on your competition).
I hate plagiarism.
I can quickly adapt my writing style according to your audience.

As an experienced content writer, I understand the importance of higher search engine rankings and creating SEO content, but ultimately it is the ability to convert that matters the most.

Every website needs

Quality, engaging content that motivates your customers and clients to reach out to you and preferably, do business with you.
Credible, dependable content that comes to you regularly.

I totally understand that you are looking for a content writer who can

Help you convey your message to the right audience in the right manner.
Strengthen your brand presence over the Internet.
Help you engage your audience on social networking websites with well-written and interesting content

Looking for an experienced content writer who has written for various niches?

As I have mentioned above, I have been writing original content for various businesses from all over the world for many years now. Hence, it is difficult to recall all the niches for which I have written content so far, but these are the categories that come to my mind at the time of writing this:

Web design and Internet marketing
Cloud computing
Real estate
Shipping industry
Attorney services
Industrial Security
Fashion accessories
Natural beauty products
Hospitality industries
Social media marketing and consulting
Document processing and management
Automobiles advertising
Investigation and surveillance
Background check
HR consulting services
Bookkeeping and accounting
Translation services
VoIP
Political campaigns
Environment
Alternative energy
Health and lifestyle
Life coaching

If you are wondering how come I have provided my web content writing services to so many niches, then please keep in mind that I have been writing content as a professional content writer for more than 13 years now (this is 2017). So, this is ample amount of time to learn about these topics and then write content on them, and also gain enough experience to learn enough about topics in order to be able to write content on them.

But it doesn’t mean I have solely worked on these topics over these years. I’m constantly looking for other experienced content writers whom I collaborate with whenever I seek some subject matter expertise that I cannot obtain on my own. Sometimes I work with other writers when there is too much workload.

As I have mentioned above, I collaborate with content writers from all over the world.

Want content according to the look and feel of your website?

Many clients these days insist that content should be written according to the look and feel of the website template they have got.

Although this is not an ideal way of writing engaging content for your website as an experienced content writer I can easily accommodate my writing style according to your website template. Whether I need to write 400 words or 40 words in a block, I can easily create convincing content to make the right impact.

Looking for more information? Do contact me today. Whether you are looking for an experienced content writer or a newbie just to create elementary content for your website, I can scale my services accordingly.

Website content writer needed? Need a website content writer?

A website content writer is needed to organically increase your search engine rankings and improve the overall conversion rate of your website and blog.

Does your website need a content writer who can help you improve your conversion rate?

Whether you need just a single page or multiple pages or regular blog posts, we can create highly compelling content that will help you

Engage your readers.
Make them feel more involved.

You can use our professional content writing services for the following needs:

Main website content (page, services, products, company profile, about us and other web pages in your navigation)
Blog content (one time and ongoing)
Email marketing content
Video marketing content
Case studies and white papersE-books

Why your website needs a professional content writing service

All websites need an online content writer to improve their search engine rankings. They also need engaging and interesting content for better social media visibility.

Writing content for websites that drives both profits and traffic requires special writing skills and lots of experience.

A professional website writer is well-trained. He or she knows how to write for a particular audience and how to make the right impact.

Keep in mind that when people come to your website it is only your content that does the business for you.

If your content writing fails to impress your visitors, they’re not going to do business with you.

But when you get a website content writer from Credible Content, we don’t solely focus on search engine rankings and visibility.

Sure, for a small business website content writer is needed to improve search engine rankings. You also need to increase your visibility.

For bigger businesses, it’s easy to spend money on advertisements and get the needed visibility. Even search engine rankings can be improved by spending lots of money.

But along with visibility, you need high conversion. You need to make sure that people who come to your website do business with you.

To be frank, even an untrained website content writer can get you the needed exposure.

All he or she has to do is create lots of content for a couple of months for your website or blog for the selected keywords and there you have it. You will experience a great improvement in your search engine rankings.

But these better search engine rankings mean nothing if people don’t do business with you.

An interesting and useless content may get you better search engine rankings but it doesn’t convert well and it also fails to engage people on your website as well as social networking websites.

In fact the real success of your content is measured these days by how well it is shared and promoted over social networking websites. For your business you need a website content writer who can:

Engage your audience
Give people information they’re looking for in an easy to understand language
Write content that encourages people to get in touch with you and regularly visit your website or blog
Prepare case studies and white papers to cater to the B2B clients if that’s what you want to focus on
Improve the response rate of your email marketing campaigns
Provide you regular, timely content that is relevant, informative and useful
Create shareable content

Every website needs a professional content writer

It’s a misconception that you can do without a professional website content writer. You need someone who can write fairly well.

Unfortunately, people realize the gravity of the mistake after it’s too late.

Further, they don’t even realize the mistake and end up blaming every other thing under the sun but their inability to recognize the importance of a professional website content writer that their business needs.

Why your business needs a professional website content writer

Content is what drives the Internet economy.

It is everywhere.

Millions of webpages, blog posts, images and videos are being created every second and being published on the Internet.

People are constantly publishing updates on social networking websites.

Thousands of newspaper articles are published online every minute.

a-professional-content-writer-can-make-a-big-difference

These are all instances of content generation.

On your webpage, whatever you have written on your homepage, whatever you have displayed, whatever forms of webpages and blog posts that you have created, everything is content.

Now, since everything is content, why not take it seriously?

Still wondering why a website content writer is needed for your business?

Think it this way. When someone comes to your website it’s only your written content that communicates with the person.

It’s your written content that can convince the visitor.

It’s your written content that makes your visitor feel welcomed.

You visitor needs to be informed in a conversational language yet, a professional language.

Basically, your entire online business depends on the sort of content writing you have had on your website.

A professional content writer knows the nitty-gritty of communicative writing. He or she knows how to convince your customers and clients. Every word, every phrase, every comma and every full-stop can decide whether your visitor is going to do business with you or not.

Over the years, while working for different clients, our content writers have gained deep experience writing result-oriented content.

Remember that when website content is being written for you, we don’t intend to create masterpieces. We want to turn visitors into your customers.

There are time tested expressions, call-to-action phrases, headlines and sub-headlines that do the trick.

These time tested expressions, call-to-action phrases, headlines and sub-headlines are not known to someone who is not familiar with the ins and outs of professional writing.

Only experienced content writers are familiar with these.

Do you know there are different types of content for every stage of your sales funnel?

Some people are just exploring whether they actually have a need for your product or service or not. You have different content for them.

Then, some people have made up their minds but can’t decide whom to buy from? They need to be convinced differently.

Some people have decided that they want to buy from you but they are just dillydallying. You need different content to motivate them and keep in touch with them.

Our writers at Credible Content know how to write for different stages of your sales funnel.

A website content writer can help you improve your SEO.

Writing for search engine optimization while maintaining the high quality of your content is a very delicate balance.

The problem is exacerbated when Google decides to penalize you for trying too hard, for using your keywords and key phrases too many times.

But how do you know you are using your keywords and key phrases too many times?

You may think you are creating great SEO content but in reality, you might be harming your search engine rankings.

Our web content writers are not just trained to write search engine optimized content, we can also help you find the right keywords for you.

From within the organization it is often difficult to know exactly what search terms your customers and clients might be using to find your business. Maybe they are using totally different expressions than what you think they must be using.

An outside website writer is in a better position to have an unbiased opinion on what keywords are needed to improve your conversion rate.

Besides, whether you like it or not, the only way you can gain an edge over your competitors is by publishing high-quality content on your website or blog on an ongoing basis.

A big advantage of hiring a website content writer is that unlike advertising, you don’t have to pay for every click and every exposure.

Once you have created a formidable presence for your business, that presence remains there. All the exposure, all the clicks coming from that content are free to you.

All you have to do is, pay the website content writer when he or she writes content for you and that’s all.

We can fulfill your following content writing needs

Blog content writing
Website content writing
SEO content writing
E-book content writing
Case studies and white papers writing
Landing page copywriting
Social media updates
Email marketing copywriting
Rewriting and streamlining your existing content

Need reasonably affordable content writing services?

At Credible Content we don’t compete on the basis of cheap content – it doesn’t help. It doesn’t help your cause and it doesn’t help us provide you better content writing services.

When you approach us, we assume that you need a high-quality content writer whom you need to improve your search engine rankings as well as conversion rate.

We assume that you’re not looking for a cheap content writer just to fill up your website with low-grade content.

We offer affordable website content writers to clients from all over the world.

Just as we take up content writing assignments from all over the world, our writers also come from all over the world.

This means, they have different costs of living in their respective regions.

Despite this, we offer a standardized rate.

Content should be growth initiator, not something that stunts your growth.

We want our content to help you grow business. This is why we rate our services in such a manner that it works well both for our content writers and our clients.

We don’t want to squeeze our writers and we don’t want to provide low quality content to our clients.

Need some more convincing? Do you urgently need a website content writer to improve your search engine rankings and generate more business? Why not contact us for more details?

The impact of professional content writing services on your business

The image shows a ripple as an example of the impact that professional content writing can have on your business

The impact that professional content writing has on your business

Irrespective of what you think, your target customers and clients can easily make out whether the content present on your website is written by a professional content writer or some untrained person whose primary job is not writing and expressing ideas.

Your business needs professional content writing services if you want to make the right impact and actually improve your bottom line.

I keep on repeating this thing on my website – you may realise that you need a professional content writer now, maybe after two weeks, after two months, or after a few years. But eventually you will.

The problem with most small businesses is they don’t take their content seriously.

Just because it is text, so anybody can write, they think.

There is a reason why there are journalists, novelists, writers and of course, content writers.

People pay them for a reason.

And that reason is, they bring in something that a person whose profession is not content writing, cannot bring.

How do you define professional content writing?

It is error-free.
It uses the language your target customers and clients use.
It gives the search engines a reason to rank your links higher.
It provides the right information to your visitors and empowers them.
It engages your audience.
It is written in a professional but conversational style.
It is consistent – the writing style doesn’t just randomly change from page to page, or from blog post to blog post.
It increases your conversion rate.
In terms of quantity, it remains consistent.

You can find some of the attributes mentioned above from casual content writers, but if your business requires all of these, then you certainly need to work with professional content writing services.

Businesses, unfortunately, get trapped in a loop of cost-saving.

In order to save money they pay a heavy price.

There is this strange hangup, that money shouldn’t be spent on getting the content professionally written.

After all, it is just text, even a high school student can write it.

Wrong.

Unless he or she is a prodigy, do you hire a school student as an engineer or a product designer or a doctor? No.

The people who come to your website are going to spend money.

It means they take your product or service seriously.

Do you intend to make a difference in their lives?

How do you communicate that you really mean business?

How do you convince them that you want to solve their problems with the solution you have got and why they should trust in you rather than another website?

What is so unique about your product or service?

You not wanting to spend money on professional content writing services means that you don’t have enough confidence in your business.

Since you are not sure whether you are going to make sufficient money or not, you want to save as much money as possible, to your detriment.

A big problem in today’s work scenario is you face tremendous competition.

No matter how unique your product or service is, there is always somebody somewhere with the same offer.

Take for instance my content writing services. If you search for my kind of services, you will find every web link but mine (I am working on that and if you were able to find my link, it means my effort is showing some results).

It means I face lots of competition. Both in terms of quantity and quality, I face competition.

So when people come to my website, I need to convince them, I need to offer them something that is not available on other websites.

I try to give my prospective clients as much information as possible and then let them decide.

This is my way of working and I don’t impose it on my clients. If they want content that hard sells I give them content that hard sells (of course I always stick to my basic philosophy that your customers and clients should never be misled into doing something they don’t want to do).

So your business can get a formidable edge by working with professional content writing services rather than having some non-professional write your content.

What impact does professional content writing have on your business?

Professional content writing improves your search engine rankings/SEO.
It improve your conversion rate as you are convincingly able to tell your visitors why they should become your customers and clients.
You can publish content regularly and consequently, increase keyword depth of your website or blog.
With error-free, research-based writing you can improve the authority of your website.
You get return visitors because you offer useful, relevant content to your visitors.
Get a content writer you can depend on.
Make your messaging professional and business-oriented.
Have your content written in a language used and easily understood by your target audience.
Generate more leads.

About Me [Amrit Hallan]

What I currently do

Primary focus of my content writing services

Through my content writing services I help businesses and individuals sell more, whether they want to sell products, services or ideas. Yes, I am a content writer, but I consider writing just a tool. My primary focus is providing a value, a service that goes beyond simple content writing. When you work as a professional content writer and people hire you for your content writing services it goes without saying that you should know how to write well, convincingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

Engage their audience meaningfully
Educate and inform their prospective customers and clients
Always remain in front of their prospective customers and clients by publishing high-quality content
Choose the right platform for content publishing and promotion
Improve search engine rankings by increasing focus and using the right language
Look at the problems and issues from the perspective of their own customers and clients
Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

Sidenote: For many years I have never shared a particular aspect of my life because I thought it had nothing to do with my professional undertakings. But then I realized that when I’m talking about myself, how I am is also a big part of how I work.

I have cerebral palsy which makes my body more than 80% disabled.

I use a power wheelchair (battery-operated) to move around.

Again, it has got nothing to do with content writing, but when I’m talking about myself, I think it is fair enough to also talk about my disability which is a big part of me being me. My photo on my wheelchair is in the sidebar.

Content writing services for inbound marketing

Through inbound marketing you attract people to your website by providing engaging and helpful content rather than bombarding them with advertising material that puts them off in more than 99% of cases. People want to be engaged when it is convenient to them, when they are feeling more receptive and when they actually want to hear from you. Through my content writing services I can help you distribute your content throughout all major channels so that it is easier for people to find you and come to you when they need to contact you.

My content writing methodology

As a content writer whose sole purpose is to help you make an impact and eventually, grow your business, when I start working with you, I try to know your business as much as possible. What does your business stand for? What do you really offer in terms of values and benefits? Why would your customers or clients do business with you rather than with someone else? Why in the first place customers or clients would be looking for your product or service? What are all the possible search terms they may use if they need to look for your products or services on Google or any other major search engine?

Whether you’re looking for a content writer for a B2B business or a B2C business, you need to articulate yourself in the language your target audience uses. This not only, automatically, makes you sound more convincing, it also improves your search engine rankings organically because you are using the phrases and expressions they may use on search engines.

As much as I can manage, I like to write in a conversational style. Lots of jargons and technical gobbledygook induce lack of interest.

My background

I graduated from college in math. After completing my two-year postgrad diploma in computer applications maintenance for half a year I worked as a C programmer (during the mid-90s application development boom). Always itching to chart my own path I started my own consulting business (software development and training) and it was during these times I created lots of educational material for computer training centers that were popping up like mushrooms in a rainy season. That was a great experience in writing content that didn’t just educate but also entertained and engaged. Then came the Internet.

I first stumbled into web designing, and then PHP programming (due to my C/C programming background) and eventually in 2004, since I couldn’t resist writing, I started my content writing business. Since then I have been doing this. I haven’t kept a count – I should have, actually – but by now I must have written content for more than 1000 clients from different countries (I don’t even know whether I am exaggerating or understating).

What makes me qualified to work with you?

Well, how should I put this. I think my basic strength is that I’m not just a content writer in the conventional sense. Yes, I can easily use writing as a communication tool. I express well and I am totally at ease with my craft. But more than that I understand the Internet. I’m totally in tune with contemporary technology. Social media and social networking are something I totally relate to and sometimes help my clients leverage their potential. Above all, when I write for you, I don’t actually write for you, I write for your audience, and this is the primary reason why most of my clients choose to work with me.

I write convincingly and compellingly – that goes without saying. What really counts is, how much you contribute towards the growth of your client’s business. This is what I do. Through my content writing I help my clients

Engage their audience meaningfully
Educate and inform their prospective customers and clients
Always remain in front of their prospective customers and clients by publishing high-quality content
Choose the right platform for content publishing and promotion
Improve search engine rankings by increasing focus and using the right language
Look at the problems and issues from the perspective of their own customers and clients
Formulate a long-term content publishing and content marketing strategy in order to build a formidable platform

All this, I try to achieve by empathizing with the prospective customers and clients of my clients.

I also create content for social media marketing.

Why you should hire me as your content writer

To be frank there are some really great content writers on the Internet who are doing a marvelous job of helping their clients sell more and grow their businesses. So the intention behind this page is not to convince you into dumping your present content writer and working with me. If you are happy with your present content writer, nothing like it, please stick to him or her.

The home page of this website gives you a fair idea of what I have been up to (in a good sense of course) but this particular page serves as a 1-1 communication. Really, why should you hire me as your content writer? What do you need that I can provide? What is your problem that I can solve?

It doesn’t really matter for how long I have been providing professional content writing services (well, if you insist, since 2004). It also doesn’t matter for how many clients I have worked so far. What really matters is, how many of my clients have actually benefited from my services. This, is the number that tells whether I have been successful or not. This is something that I understand. Numbers don’t matter. The value that I deliver does.

What helps me deliver that value through my content writing services?

My ability to understand your problem

When, or if, you approach me, that is, you decide to work with me, you don’t merely need content for your website. There is something lacking in your website and you want to eliminate that discrepancy. You know that it is your content. Somehow it is not able to convince your customers and clients into doing business with you. Maybe it’s not providing enough information. Maybe it is providing too much information, or too little. Maybe it is very distracting. Maybe it is not convincing enough. Maybe it does not use the language your customers and clients are comfortable with. Maybe your content writer totally missed the central message.

As a result, you are losing valuable sales. Just imagine how much new business you could have gained. Just imagine how your business could have grown. All your ambitions and plans are going down the drain just because the content that is supposed to bring in business isn’t doing its job.

So am I going to write content that dreams are made of? Sincerely speaking, I cannot make that claim. But what I can claim is, my content will speak the language of your customers and clients. It will understand their pain points and provide solutions accordingly. It will make them feel as if you are one of them and not just a business minded person simply trying to profit from their necessity.

This is not as miraculous as it sounds. It just needs some understanding and a desire to help people (and make money along the way). Through my content I want to improve your business. So it is not about the number of words or the number of pages. It is about the end result. The moment you start gauging the value of a service in terms of words and pages, these numbers become important to you, not your business.

I bring in a multipronged approach

I write as a writer, as a person who knows the Internet quite well, as a person who is totally comfortable with contemporary technology and how it is changing the social fabric of the world in general and the world of business in particular, and as a former web developer.

So it enables me to look at the problem from multiple angles. If you tell me, look, Amrit, my content is not doing business for me, I will understand your problem from your perspective, from your customers’ perspective, and then bridge the gap between both the understandings. Please keep in mind that your prospective customers are not bothered about how great your product or service is. They have a pressing need and they’re looking for a solution. So in order to make your content convincing and trustworthy I normally follow the following path of textual communication:

Highlight the problem currently being faced by your visitors (that’s why they are on your website if they haven’t arrived by mistake)
Inform them that their problem is about to be solved
Tell them what you have got that can solve their problem
How convincing and reliable your solution is
How people are currently benefiting from your solution
How easy it is to avail your solution
What they are missing if they are not buying your product or service

In between I use call-to-action to prompt them to do what you want them to do (buy from you, subscribe to your updates, or contact you).

As you can see, my primary aim is to make your content customer-centric. Unless yours is a highly known and reputed brand (Apple, for instance), more than the name, people are concerned about what they are actually getting. My content writing is centered around that mentality.

I focus on the message, not the language

It’s not your language that does the business for you, but your ability to communicate your message convincingly. I’m not saying language is not important and you should throw the grammar rules out the window (because this reeks of disrespect and carelessness), but your content should be written in a language your target audience understands, not the way you speak among your own colleagues.

I can write content both for humans and search engines

Every website needs search engine traffic and your content plays a major role in increasing your search engine rankings. The problem with most content writers is that they can either write for search engines (senseless, keyword-intensive content) or for humans — they normally fail to strike a balance. Personally, I don’t even believe in “striking a balance”. If you purely focus on the end-user, you automatically create search engine friendly content. Think it this way – you are writing about what your customers and clients are looking for, you are using the same phrases and expressions used by your customers and clients and you are providing answers to their most pressing questions. So why shouldn’t you get good search engine rankings unless you face indomitable competition? Why needlessly use “tricks”?

I understand content marketing

In order to write content for business websites one needs to understand the importance of content marketing. Simply being able to write content does not mean that your content writer understands the importance of marketing that content. Many content marketing experts are deeming 2013 as the year of content marketing as major brands reduce their conventional marketing and advertising budgets and put that money in content marketing. The beauty of content marketing is that even a one-man business can compete with a multinational enterprise.

These are some basic attributes of my content writing service that can actually grow your customer base and consequently, build your business. While writing content for my clients, my sole purpose is to help them prominently bring forward their most compelling positive points. Some clients prefer the storytelling technique, and some stick to the conventional marketing pitch. Both can work in different scenarios. When I write content for you, I care for your prospective customers and clients so that they are convinced into doing business with you.