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Content Marketing Consultant | Content Marketing and Consulting Services

Content marketing consulting services

What are content marketing consulting services? Are you looking for a content marketing consultant?

Looking to improve your content marketing strategies?

As you must know, content marketing involves creating and distributing valuable, relevant and consistent content.

This helps you attract and engage your target audience.

This in turn builds your brand awareness, establishes your authority, and drives customer engagement and conversion.

This is where content marketing consulting services can help you.

What do my content marketing consulting services help you with?

Content marketing consulting services help you with

What content you should publish?
What publishing and social media platforms should you use to publish and distribute your content?
What topics you should focus on?
What should be the frequency of your content publishing?
What format will be preferred the most by your target audience?
Maintaining consistency when it comes to publishing quality and relevant content.

These are some basic attributes of content marketing consulting services.

Why you need content marketing and consulting services

Why you need a content marketing consultant

The advertising and marketing landscape is changing fast, and content marketing and consulting (telling people what type of content to publish to target what type of audience) is playing a big part in this.

According to this source 61% consumers are more likely to buy from businesses who regularly publish useful, informative content.

Businesses all over the world are realizing that their audiences don’t appreciate push marketing; what they want is constant engagement and two-way communication.

Content marketing is the best way of reaching out to your target audience, engaging them and eventually, converting them, and my consulting services can help you in a significant manner.

Aside from writing content and publishing it, you need a strategy that helps you figure out what content to publish, which platforms and communication channels to target, how to reach your audience, how to engage it and how to keep it informed.

Consulting can help you in this regard.

Through my content marketing and consulting services I help you

Find out what your core audience is looking for
Create and publish content that is needed
Understand the language and search terms your target visitors are actually using
Shortlist channels through which you can promote and market your content
Streamline content publishing according to the attention you want to get
Understand web analytics and reorient your content marketing efforts accordingly

Benefits of working with a content marketing and consulting service

Brand recognition and familiarity

Wouldn’t it be wonderful if by the time your customers and clients approach you they are already familiar with the major features and benefits of your products and services, and they are also acquainted with the way you like to conduct your business?

Most of the business on the Internet happens on the basis of trust and a sense of familiarity.

People who are more familiar with you will more eagerly buy your products and services.

Search engine optimization

The recent updates from Google have proven that your entire search engine optimization depends on your content.

Whether it is content on your own website/blog, your authority on various social networking platforms or your content and links appearing on other websites or blogs, it is all about content marketing.

And it is not just any content, your content needs to be valuable, relevant and well-written.

It should also be easily accessible.

Professional consulting services can streamline your SEO and conversion efforts.

My content marketing and consulting services also help you cover all the relevant topics your target customers and clients might be interested in.

Once you have set rolling a well-defined and well-targeted content marketing strategy you want to provide every possible information related to your business to your visitors so that they are completely educated and empowered.

This makes you cover all the topics related to your business.

This further makes you cover all the relevant keywords and key phrases your customers and clients will use while trying to find you on the search engines.

A sustained content marketing effort automatically improves your search engine rankings.

Higher conversion rate

You need search engine traffic, and you need engagement, but eventually, what you need is a high level of conversion rate and my content marketing and consulting services can help you improve your conversion rate.

All the traffic that comes to your website needs to convert in order to make you money.

In this regard my content marketing and consulting services – both on-site and off-site – achieves two things for you:

Bring targeted traffic to your website
Engage that targeted traffic meaningfully so that it not only sticks to your website for a longer time but also does business with you

Multichannel engagement

Traffic doesn’t just come from search engines.

It can come from multiple online and off-line sources.

For the sake of this page, let us focus on just online sources.

Your website gets traffic from

Search engines (of course)
Social media and social networking websites
From other websites and blogs who have published your links in order to endorse your content
Submission of articles and blog posts on other websites and blogs (as a payback they allow you to include your link and a brief introduction in the resource box)
E-books, white papers and case studies that people may download from your website or your partner websites
Online discussion forums and bulletin boards
Trusted and reputed press release websites
Your e-newsletter
Paid advertisements in the form of links and banner ads
Content syndication websites

A big part of my content marketing and consulting involves spreading your content across various channels so that it becomes available to a wider audience.

You may not like to target all the channels (for instance, your target audience may be active on Slideshare and LinkedIn but not on Facebook and Twitter) and you will have to figure out what platform your target audience prefers.

This is where my content marketing and consulting services can help you.

Who is a content marketing consultant?

A content marketing consultant gives you expert advice on creating content strategies to educate and engage your audience.

Why not do content marketing yourself? Why hire a content marketing consultant?

Yes, you can do content marketing by yourself, and I would suggest, if you feel you can do it, you should definitely do it by yourself. Why?

I have experienced that clients who have a very strong opinion on how their content should be, interfere a lot, and this is understandable. They want every sentence, every paragraph, just as the way they want it.

This slows down the content marketing process and delays positive results.

They should rather work on their content marketing strategy by themselves and seek help in very specific areas where they are sure they don’t have the needed expertise.

It is best to hire a content marketing consultant if you have no idea what to do and where to go.

Hire a content marketing consultant if you are prepared to trust their judgement.

The ideal reason to hire a consultant is if

You don’t have time and resources to consistently publish targeted content.
Although you have been publishing content for long, you don’t see any positive results.
You have a limited budget, and you don’t want to hire a content marketing team on full-time basis.

What is the typical content marketing consulting process?

Content marketing consulting process

Providing content marketing consulting services involves a systematic process to help businesses develop and enhance their online content marketing strategies.

Here is a detailed description of the typical steps involved in content marketing consulting services:

Initial assessment and objective setting

It’s important to know exactly what you want to achieve through content marketing.

Once you embark upon your content marketing journey, there are practically infinite roads and every road leads to another destination.

This is the reason why many content marketing campaigns don’t deliver the right results: it’s because people have no idea why they are doing content marketing.

I can help you with clearly defining your objectives. Who do you want to target? How do you want people to react once they have accessed and consumed your content?

Do you want to generate leads? Do you want to educate your audience? Do you want them to subscribe to your email updates? Do you want to increase your social media visibility? Do you want to raise awareness?

These are important questions because they are going to decide the direction of the content that you publish and distribute.

Assessment of your current content status

I can help you audit your current content. Even if not regularly, have you been publishing content on your website or blog on on-off basis?

Sometimes existing content can be streamlined and tweaked to increase your visibility and improve the overall quality of your content.

You just need to incorporate your keywords and restructure the content in such a manner that important information is easier to find and spot.

Even your social media accounts may have some good content that can be analyzed and put to better use.

Targeting and publishing tools

What tools you use to publish your content can have an impact on your search visibility. Some tools are better for SEO, some are not so good. For example, I prefer WordPress because it keeps unnecessary code to the minimum.

How are you analyzing the performance of your content? Do you use any analytics tools, such as Google Analytics?

Every social media app for social media tools these days comes with its own analytics section that can give you a good insight on how your friends and followers are interacting with your updates.

Then we come to use a persona. These are the typical traits of your target audience. Are you targeting young people or a bit older? Male, female, or both? People capable of buying luxury items? People looking for health products?

Your content must target the right persona.

What are your competitors doing in terms of content marketing?

You can learn a lot from your competitors, especially successful competitors. What are they doing right? How are the executing their content marketing strategy? What type of content works for them?

Based on the scope of the work, as your content marketing consultant, I can help you study your competitors and obtain useful information from their strategy.

Your current messaging

How do you convey your brand message? What impressions do people get when they read your blog posts and social media posts? Do they get enough information from your webpages? Are they prompted to act? What is the CTR of your individual pages?

Your messaging must align with your overall marketing strategy. It should be consistent with your brand’s identity. It should be clear and simple. It must have clearly defined tone and voice. It must carry an emotional appeal. There must be a way to measure the performance of your messaging.

The development of your content marketing strategy

Defining a content marketing strategy

After you have followed the steps listed above and gathered enough information, it’s time to define your content marketing strategy through consultancy.

Aside from setting clear goals and objectives, it includes identifying your target audience, doing keyword research, and then deciding what type of content will be suitable for your business.

The biggest benefit of working with a content marketing consultancy is that you have a well-defined calendar. You know exactly what you’re going to publish in the coming days, weeks, sometimes even months.

Content creation – writing, formatting, and publishing – is an integral part of my consultancy services. In fact, in most cases, I write content for businesses.

It is better to decide in advance how you’re going to measure success and analytics. You need to determine the key performance indicators you will use to measure the success of your content marketing efforts. Common metrics may include website traffic, conversion rate, social media engagement, and sales.

Although allocating budget to your content marketing strategy is your internal matter, a consultancy can help you what would be an appropriate budget for your needs.

After that, once the ball sets rolling, it’s pretty much the same thing being done repeatedly. You re-purpose your existing content. Your monitor and adapt. You collaborate with the right content creators.

Remember that a big part of content writing is continuing to produce and publish highly relevant content.

Recommendations and Fixes

Through my content writing services I can also help you identify the strengths and weaknesses of your existing content. I can recommend some changes to your existing content or even your content marketing strategy.

Then afterwards you can decide whether you want to hire my services, or you would like to implement the changes through your in-house staff.

My content marketing consulting services follow a structured approach, starting with a thorough assessment of your business objectives and current content marketing setup.

I use my experience and expertise to develop a customized strategy, recommend improvements, and provide various options for implementation. I can also help you with studying the key metrics to ensure that your content marketing strategy drives the desired results.

Content marketing consulting tasks

A list of tasks that a content marketing consultant can perform for their client:

Conduct keyword research and analysis.
Develop a content marketing strategy.
Create a content calendar.
Write and edit blog posts.
Craft compelling website copy.
Optimize content for SEO.
Manage social media content.
Plan and execute email marketing campaigns.
Create video content.
Design infographics.
Develop case studies.
Curate industry-relevant content.
Conduct competitor analysis.
Monitor website analytics.
Perform content gap analysis.
Manage content distribution.
Engage in influencer outreach.
Conduct A/B testing.
Monitor online reviews and reputation.
Run PPC ad campaigns.
Develop whitepapers or ebooks.
Coordinate content promotions.
Implement content upgrades.
Craft newsletters.
Create landing pages.
Perform content audits.
Set up and manage webinars.
Generate user-generated content.
Manage a content team or writers.
Create visual content (images, memes, gifs).
Monitor and respond to audience comments.
Build backlinks through outreach.
Implement content personalization.
Collaborate with design and video production teams.
Measure and report on content marketing ROI.

Content Writing Services for Websites | Website copywriting services

Website copywriting and content writing services

Affordable website content writing services & copywriting services

Looking for a web content writer? Need content writing services for websites?

Or are you looking for a website copywriter? Do you need copywriting services for websites?

You are at the right place!

Need a content writer for your website? Sure.

This web page covers the following terms:

Content writing services for websites
Copywriting services for websites
Website copywriting services
Website content writing services
Website copywriter
Website content writer

With my content writing services for websites you will

Website content writing services.

Increase organic search engine traffic to your website
Improve your website conversion rate
Get more subscribers for your newsletter
Create positive buzz on social networking websites
Improve the overall quality of your content
Ultimately, grow your business significantly

How can I help you with my website copywriting services?

What can website copywriting services achieve for your business

Looking to boost your website conversion rate? Want to grow your business?

My website copywriting services can help you achieve both, and much more.

It is crucial that your customers act on your website.

As a professional copywriter, I will craft engaging and persuasive copy that will drive your visitors to take the desired action.

Whether you want them to purchase, subscribe to your newsletter, or reach out to you, I can craft my copywriting accordingly.

My copywriting services for websites can help you in the following manner:

Write clear and compelling messaging: Easy to understand writing that resonates with your target audience. No jargon or complicated language. Simple, effective messaging that encourages action.
Highlight your USP: Through my website copywriting services I will highlight your unique strengths and benefits. I will clearly explain to your customers why they should choose you over your competition.
Attention-grabbing call-to-action: Your CTA must be compelling. I will help your CTA stand out and encourage clicks.
Search engine optimization: SEO copywriting for websites is an integral part of writing content.
Build trust and credibility: I will write authoritative content. This will establish your brand as a reliable source build confidence in your products or services.
Make an emotional connection: Through my website copywriting I will help you establish an emotional connection with your audience. This leads to more conversions.
Use friendly language: Your website copy will be easy to understand and yet professional.
Incorporate storytelling: I will reveal compelling stories into your copy to captivate your audience and keep them hooked.

Your customers and clients are looking for information that can convince them into doing business with you.

Doesn’t matter from where these prospective customers and clients come to your website – search engines, social media, social networking websites or direct referrals – they are looking to be informed and convinced.

As your website content writer I can give you the edge your website needs.

I can give you the words that become your evangelists.

How do you know you need a website content writing service?

You need website content writing services or a content writer for your website when you want to experience a marked improvement in your conversion rate and your search engine traffic.

Frankly, writing is not difficult.

We have all written essays, dissertations, long answers to questions and occasional application letters.

What is difficult is, writing in a manner that convinces people into doing business with you.

The difficult part is, creating high-quality content that engages your customers and clients on a sustained level, day after day, week after week, month after month.

It is not a day-long or a week-long affair.

This, is where you need professional help.

Your online business can significantly improve its conversion rate and search engine rankings by closely working with a professional web content writer (or a team of writers if you have got a very big website or blog).

Whether you have one website or multiple websites, I can help you achieve your business objectives in an affordable manner with my website content writing services.

Why you should hire my website content writing services:

Easily scalable content publishing.
You get regular content writing for your blog or website.
You get engaging content on an ongoing basis.
No need to hire a full-time content writer for your website – pay whenever you have a requirement.
You get highly professional content that is well written.
Your SEO improves.

The point is, you can get high-quality content from various agencies and the Internet, what I can deliver you is the experience (well-written content, SEO content, engaging content, it’s assumed that they are obviously delivered) when I work with you as your web content writer.

I know the importance of quality content for a business.

You may like to hire my services for the following needs:

Business webpages (homepage, services, company profile, about us, product descriptions, terms and services, etc.)
Blog content (ongoing and per blog)
Email marketing campaigns
Article marketing
Guest blogging
Marketing collateral (brochures, flyers, etc.)
Case studies and white papers
E-books
Service and product documentation

So far, I have provided online content to professions and industries including

Web design and development
Internet marketing and SEO including digital marketing
Social media marketing
E-commerce websites
Enterprise level solutions such as CRM and ERP
Web hosting companies
Telecommunications
Cloud-based services
Information technology
Computer and PC maintenance
Alternative energy companies and blogs
Hotels and hospitality industry
Real estate agencies and realtors
Legal firms and attorneys
Investigative and surveillance agencies
Event management companies
Hospital and medical equipment

Worried that I may not have a specialty since I have been writing for so many businesses?

Although I prefer to work alone, in many cases I don’t. There is a team of writers I work with that is scattered all over the world.

Why does a business require website copywriting services?

You want your customers to be able to understand what you offer.

If you’re selling a cool gadget on your website, you want people to know what your gadget as and why it does the job better than your competitor. This is where website copywriting helps you.

My website copywriting services help you with

Clear communication: I can explain your message clearly to your customers on your behalf.
Attract attention: Your copy needs strong words and phrases to grab people’s attention. There are many power words, emotional expressions, and copywriting frameworks to help you convert more visitors into paying customers and clients.
Sell products: This is the ultimate goal of website copywriting – convince people to buy products and services by highlighting the benefits in a convincing manner.
Build trust: Well written copy makes your business professional and trustworthy. Trust is very important on the Internet because people are not interacting with you face-to-face. Your copy needs to convince them.
Connect emotionally: Studies have shown that almost all buying decisions are driven by emotions. Through my writing I can create emotional connections with customers, making them feel understood.
Explain complex concepts: I can help you simplify complicated ideas, making them easy to understand.
Boost SEO: You need to increase your search engine visibility to get targeted traffic. Through my SEO copywriting I can improve your search engine rankings organically to get the right people to your website.
Showcase value: It is very important that your customers and clients understand the value your product or service delivers. This needs to be accomplished convincingly.
Storytelling: Stories help you sell. They help you make a connection. They create the right context your target customers and clients can relate to and understand how you mean to benefit them.
Encourage action: Every website copy requires a strong CTA (call-to-action) to make people act, like signing up for your email updates, downloading your case study, book an appointment with you, or buy a product from your website.
Stand out: How do your customers and clients distinguish you from your competitors? With a unique writing style that helps you stand out.
Social media presence: Your social media presence is as important as your website. You can use my website copywriting services for consistent branding, clear messaging, strong CTAs, and engagement and interaction.
Brand building: This is an ongoing process. You cannot build your brand in a few weeks. You need consistent publishing on your website as well as your chosen social media channels.
Email marketing: Through my copywriting services I can help you reach out to your target customers and clients through ongoing email marketing campaigns.

Here is how my website copywriting services can help you sell more:

You want to sell a special watch that tracks health. How can you explain the watch convincingly, and concisely?

“Stay fit and healthy with our smartwatch. Monitor your heart rate, steps, and sleep quality in real-time. Take charge of your well-being now.”

The above copywriting example describes the benefit of the smartwatch. It also encourages people to start using the smartwatch right now and take control of their health.

Another benefit of my website copywriting services is that I will incorporate words and phrases that your target audience often searches for on the Internet.

Together we can prepare a list of all the search terms people use related to smartwatches, especially health-tracking watches.

You may be selling a gadget that comes with complex set of features. Although these features can help your customers, they are not easy to explain.

Through my copywriting, I can make things simpler. I will first thoroughly understand your product, and then write its features and benefits in such a manner that people can easily understand them.

For example, if you sell drones with attached camera, you can have something like, “Fly like a pro with our smart drone. Capture stunning aerial shots effortlessly. Transfer the photos immediately to your mobile phone.”

Your copy needs to be professional. Although modern word processors make it almost impossible to have spelling and grammar mistakes, they are a common occurrence on business websites.

Impeccable writing helps you build trust. People are more likely to buy from a business they trust.

The benefits of my professional content writing services

When you partner with me, you will be able to

Engage your audience meaningfully
Educate and inform your prospective customers and clients
Always remain in front of your prospective customers and clients by publishing high-quality content
Decide which is the best blog publishing platform for you
Decide which is the right platform for content marketing specifically for your business
Improve your search engine rankings by increasing focus and using the right language
Look at the problems and issues from the perspective of your customers and clients
Formulate a long-term content publishing and content marketing strategy to build a formidable online platform.

I constantly keep my finger on the pulse of the latest trends on the Internet that may give you an advantage or put you in a disadvantage.

Search engine algorithms are constantly changing.

Even medium-sized and small businesses are using content marketing to promote themselves, spending less and less money and conventional advertising and marketing.

More people using content marketing means you need to publish high-quality content regularly, preferably in greater quantity.

Now, quantity doesn’t matter if your content doesn’t convert.

When you partner with Credible Content you get high-conversion content that improves your business step-by-step while improving your search engine rankings organically.

Higher search engine rankings without a better conversion rate don’t matter much

SEO content writing services

Although my primary concern is to improve your conversion rate, I also, totally, understand the importance of SEO. I know search engine rankings matter.

You need targeted traffic from search engines.

Fortunately, getting good search engine rankings with quality content isn’t as difficult as it seems.

As long as you are writing great content that engages your audience and provides them valuable information, your SEO is going to improve.

Search engine optimization these days no longer involves repeatedly using your keywords.

Of course, if you are trying to optimize your writing for certain keywords you need to use them (and their various alternatives), but more stress is given on the quality of your writing.

Another thing about SEO these days is there is no use trying to optimize for precise keywords.

For example, if you have a boutique shop, rare is the chance that your ideal customer is going to look for “boutique shop” on Google.

He or she is either going to look for “boutique shop latest fashion” or “local boutique shop” or “where can I buy a wedding dress in Los Angeles?” or even “red top with bead designs”.

What I mean to say is, people these days search for products and services rather than general terms.

They ask questions and search engines like Google give them answers.

With voice search, the act of searching has become more conversational.

You have to take this into consideration during the search engine optimization process.

These days you need to optimize your webpages and blog posts for longer, conversational phrases rather than keywords containing 1-2 words.

So, how will I get you more targeted search engine traffic with my professional website content writing services?

How do I get you targeted traffic?

Thorough research of your keywords and longer search phrases
Content writing that delivers value to your customers and clients
Social validation
Back links

I have personally observed with my own website and with those of my clients, the following attributes have a direct impact on your search engine rankings:

The quality of your content – your webpage or blog post title and the use of your keywords and key phrases.
The quantity of your content – you need to have lots of content if you have competition. The more competition you have, the greater is the frequency needed to publish high-quality content.
A few back links from quality websites trusted by Google

When I’m writing content for you (or through my content writers) I make sure that your message is engaging, of highest quality, and takes your business forward.

If these attributes are taken care of, your search engine rankings automatically improve.

Content should be written for your visitors not for you

What is website content? It is a communication tool. Who will be using this communication tool to obtain information from you? Your customers and clients.

Web content writer to write for people

This is why your website content should always be written for your customers and clients. Address their concerns. Provide answers to their questions and inquiries. Satisfy their desire to know everything about your product or service. Focus on the benefits. Tell your customers and clients how do you plan to change their lives for good. Contact for high conversion content writing services for your website to grow your business in the foreseeable future.