Category Archives: Writers

Ways to Improve Your SEO With Content

Repeatedly, Internet gurus (at credible-content.com we don’t generally believe in such terms) have always stressed the importance of content. Whether in a website or in a blog, content can make or break your search engine optimization (SEO). Readers would not want a blog or a website without contents. Content, no matter what other Internet marketers say is still king.

Below are ways you can improve your SEO with content.

  1. Article Marketing. Article Marketing is the process where you write articles and submit the same to article directories like Ezine Articles, Go Articles or Sooper Articles, to name a few. These articles, aside from being of quality, should have a compelling resource box, where you put your name, who you are or your expertise, and a call to action through a link pointing them to your website or blog. Most article directories allow a maximum of two links, depending on the number of words your article has. Most article directories require a minimum of 300 words. This is also where you could make use of keywords. Most Internet marketers advise on using long tail keywords or Latent Semantic Indexing (LSI), to make your keyword not redundant in your articles.
  2. Pillar Content. Despite your Article Marketing process, your blog should have at least five (5) pillar articles. Pillar articles are words coined by famous blogger, Yaro Starak. Later, several bloggers coined words such as flagship content (Chris Garrett) and cornerstone content from Brian Clarke. In his article on pillar content, Yaro defines it as: “A pillar article is usually a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice.” This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson (OK, we’re blowing our own horn here, but well, whatthaheck). This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.
    Pillar content is also one way of creating backlinks (other sites linking to your site) because they find your article compelling and helpful. Thus, search engines will start crawling at your website or blog through those links and, in the long run will gain a good page rank. Search engines also rank websites or blogs with the number of quality links that points to it. This is how they measure the blog or website’s authority. Additionally, always remember to use keywords in your articles as this is also instrumental for search engines finding your contents and of course your sites.
  3. Guest Blog Posting. Writing for other websites or blogs, especially those that have gained authority and/or popularity is one way of gaining good search engine optimization. Your content placed on an authority blog or website will likewise create quality backlinks and links to your site. Not all are given the opportunity to guest post in other popular blogs. Usually, blog owners who already have gained popularity or very good page rank would always qualify their guest contributors.
  4. Fresh Content. Readers of your blog or website will usually like fresh content. Thus, it is necessary for blog or site owners to post a least three (3) quality articles in a week to ensure your readers that they can expect new things from you on a weekly basis. Fresh quality content means more visitors. And more readers mean more traffic. More traffic will definitely be of great help as far as search engine optimization is concerned.
  5. Reader-Centered Content. In general, all contents must be reader-centered. You must always know who the target of your articles is. When writing contents for your site, you must always focus on what would your readers like to read. Always ask yourself whether the article you are writing will help your readers, and if you think they will, are your articles simple enough to be understood by all? Make your articles simple so that they can be understood by readers from myriad backgrounds (or at least from your niche).
  6. There you go – the five basic ways by which your contents can greatly affect your SEO. Without these five basic things, you will have a hard time creating the popularity, the authority and eventually the page rank you would want to achieve. Besides, all bloggers and website owners would want their sites to be search friendly. Would you not want your site to gain the same thing?

Choosing the right keywords for content marketing

What is content marketing? It is claimed that content drives the Internet. Does it then make content marketing too this powerful? Are right keywords all that essential to successful content marketing? And how can we choose the right keywords for content marketing? So many questions! Come, let us find a few answers.

How different Content Marketing is and the principles of content marketing

As opposed to traditional marketing, content marketing is all about sharing quality information that is relevant and current, with your prospective customers and clients. Whereas the traditional marketing uses interruption techniques, content marketing will gently but firmly hold the consumers’ attention and build brand loyalty. This is done more by educating the customer and letting him/her recognize the advantages of the product/service and go for it with the conviction of right choice. Knowing more about the product/service, trusting and starting to like it will be the way content marketing works.

The idea of creating and sharing content is aimed at rather gentle persuasion, targeting an intelligent and informed audience to let them accept the brand as a thought leader and industry expert. This shared content will grab a potential customer’s attention, make him read it, think about it and decide after learning all about it. Most of the content will aim at solving their problem along with entertaining them and make them feel good all over.

Some of the different forms of content marketing are

  • Custom publishing – Custom media
  • Branded entertainment – Branded content
  • Database marketing
  • Corporate media – Corporate publishing
  • Corporate journalism

What is the importance of keywords in content marketing?

Online information that is concisely and succinctly expressed and worded elegantly and interestingly will be the way content is going to be presented. But how to get the customer know about the content? What will make him/her visit your site? Videos, blogging or PDFs are all great platforms but the most essential will be the right keywords that will drive the traffic towards your content. The keywords should be such that the search engines are able to index and rank your website according to the relevant search terms being used by their users; your website is then rated high in SEO.

Choosing the right keywords for content marketing

Right keywords are those:

  • Words that fit as header tags (HI, H2, H3 etc) to facilitate the search engines to pick them up; especially the H1 tag carries a lot of weight.
  • Words that fit individually as page tags depending on what is on that page.
  • Words that can flow naturally and meaningfully with the content but yet can be repeated for the required density without an obvious put-on effect.
  • Words that can be bolded and italicised where needed fitting with meaningful flowing text.
  • The operative principle is that written text and chosen keywords present a meaningful and naturally flowing text.

Well, it may not be an exaggeration if tomorrow more than 80% of marketing strategy will be via content marketing. Content marketing creates so much credibility and trust with such persuasive authority that there will be no sales resistance left against it.

Why your website content should pre-sell

Pre-selling assumes that your customers are usually on your website to find answers to their questions or problems, and not to buy. The difference between selling and pre-selling is how you present these answers.

Pre-selling is just the opposite of selling, which is perceived as something that pressurizes you to buy. Pre-selling recommends subtly through one or two links in the informative content, building rapport with the reader and positioning you as the expert. Wouldn’t you be ready to listen if your trusted consultant recommended something to you? And that’s what pre-selling does. Pre-selling works because when people think you’re selling, their defenses go up; but in pre-selling, people are ready to listen.

Just about anyone is capable of doing the hard-sell on a product or service on the Internet. What makes the difference between a consistently successful online business and the ones that are looking for a quick buck boils down to the website’s ‘tone’. Every website speaks to its visitors and when the visitor reads the content, it should create the impression that the website knows what it is talking about.

Depending on how this content is expressed, it can establish you, the website owner as an expert. Rather than publish yards of running text that most visitors on the move are unlikely to read, the content must be presented as informative bite-sized pieces. Obviously no visitor wants to buy without knowing more about the product or service. To reach that fine balance between no information and the overdose, “pre-selling” is the answer.

Around 400-800 words is acceptable for pre-sell content to position you as the expert even as you gently pre-sell your visitors on your product or service. Here are some benefits of pre-selling:

  • Ever wondered why NASCAR, Wimbledon, the Olympics, etc. always start on time? It is because they are pre-sold. When you pre-sell, you set a deadline. On that date, you’ll have your product or service out with no excuses
  • When you pre-sell, your project is already funded. Which means – you don’t have to get all stressed out. What you need to do now is create compelling content and attractive packaging!
  • You get a good look into your customers’ behavior for your product or service. Based on this information, you can tweak and tone before you launch your product/service.

Your next thought is probably about what you can pre-sell – here are some ideas:

  • Books – can be pre-sold long before you write them.
  • Products – obviously
  • Seminars and workshops – you probably know this already. Some marketers pre-sell a series of these ahead.
  • Consulting sessions – where your customer pays you before the event
  • Membership sites – can be pre-sold even before they exist.

Just imagine how motivated you will feel to deliver when your first customer pays you!

5 Things to Know About Writing For SEO

Writing for SEO – It’s all about search engine optimization these days – writers are explicitly asked to use certain keywords in the title of their articles (to be used on web pages) and also sprinkle them liberally in the body so that search engines will pick up them when they trawl the web and display them on the front page of the results. In short, everyone who writes content for the web wants their pages to earn a high rank. But before you start to shove words into your article and assume that’s what SEO is all about, read these essential tips you need to know about optimizing your writing for search engines:

  • You must attract audiences: The first thing to do is to get people to visit your website. You do this by focusing on the placement of your keywords and choosing your website’s content based on your niche and what people want from that niche subject. You must also come up with catchy titles that make people want to click on your link and take a look at what’s inside – remember though, that the title should not be misleading and should stay true to the kind of content people associate with your website.
  • You need to get people to come back: Now this is the really tricky part – most writers find that they can get people to visit once, but when it comes to getting them back, they fall short of expectations. This is because their articles flatter to deceive more often than not – the titles are great and the site is displayed on the first page of the search engine results, but the content is just pure rubbish or bordering on it. If you want to get people to come back, write articles of good quality, articles that do not repeat the same things over and over again and which use SEO keywords intelligently (it’s not obvious that they’re keywords) to rather than randomly.
  • You need to get your facts right: Just because you’re on the web, it’s not right that you don’t pay attention to quality. You often see writers churning out articles that adhere to word limits and SEO rules but which are sadly lacking in accuracy or quality. When this happens once too often, you end up losing your audience.
  • You need to be grammatically correct: No one likes to read bad writing; so even if your ideas are good and you have the facts down correctly, even if you’ve achieved top SEO status, when your writing is grammatically incorrect, it makes for a discomfiting and uneasy ready experience. If grammar is not your forte, then get a qualified editor to clean up your work before you publish it.
  • You must provide content that’s needed: And finally, although it may be your website and your prerogative to decide what to put on it, unless you cater to the needs of your audience, you’re going to be left with no readers at all. So write content that you know people want to read, and watch your popularity soar.

10 Reasons NOT to become a writer

Yes you read correctly. The word “NOT” is too clear to go unnoticed. Scanning random articles on the internet, on ‘writing’, I came across lots of pieces wherein I was being goaded into ‘101’ ways to write effectively or being told about its top ’25’ benefits and sometimes also being reminded about the ‘few’ essentials to keep in mind if I was to build a profitable writing career for myself. While all of that was very good advice( I also love sharing my own experiences with “how-to” articles like these), I think first and foremost, an aspiring write MUST answer the most fundamental question – “WHY DO I WANT TO WRITE?”

I thought of and listed below a few reasons why many budding writers take up writing in the first place and if you answer ‘yes’ to any of these, then either re-think your answers, choose not to answer the questions, lie to yourself or re-visit the whole writing business idea. I’m not exaggerating.

  1. I LOVE Shakespeare and want to be like him someday: Heady goal! And good to know that you aim high, but if becoming a splitting image of the famous bard is the ONLY reason driving you to take up writing as a career, think again! It takes a LOT of natural talent to be like William S and also, he lived in a time when there was only the pen (although that has trials of its own)! No TV’s no radios, not as much competition as one would have to face these days (not undermining his capabilities in any way…I’m a BIG Shakespeare fan myself). But you have to be realistic. Morphing into a modern day Shakespeare is possible, but very difficult and you have got to have a reason stronger than that.
  2. I want to be famous: A stylized version of the above mentioned point with many more connotations and possibilities. And a high probability of the same end result. There is a famous spiritual concept which essentially says that one must not be attached to the fruit of one’s actions, but only perform the action (to the best of his abilities). All aspiring writers should make this the mantra of their lives. And this applies to basically everything in life. Whatever you do, if you do it just for the sake of attaining fame, you probably won’t get famous at all and even if you do, it won’t last and even if it does last, there will be a part of you which will always know that you didn’t do justice to your work.
  3. I want to get rich: A subset of point number 2. And equally disastrous. I would be wrong in saying that writers don’t get rich. Dan Brown and JK Rowling among others would raise their legendary eyebrows if they heard me make an absurd statement like that. It is a known fact that lots of novelists, short story writers, biographers and even freelance writers have made plenty of money, thanks to lots of efforts, time, luck, more time and a lot more effort. But I doubt they started out with that aim in mind. I firmly believe they began writing because of sheer love for the art. If you want to make money, get a high paying IT job, become an investment banker, go to a French culinary school and become a world famous chef, but do not get into writing solely because you want to get rich. For most writers, writing is a time consuming, low paying (at least in the initial years) and sometimes heart breaking affair. So think again.
  4. I used to write in school: Yeah? So? If you really think that having written a few poems in school and a handful of funny short stories in college are enough to make you a published writer overnight, I’m sorry to burst your little bubble. It doesn’t work. Writing is a skill that has to be honed and sharpened each and every day. It doesn’t just “come” to you overnight. It takes a LOT of hard work, a LOT of time, MANY rejection letters and a good many years of patience and undying faith in your abilities and aspirations. To those who go through these trials by fire, and still emerge victorious with a stronger determination, I wish you all the luck! You are on your way to becoming successful writers.
  5. I’m fed up of my day job: Woah! That sounds like something that 90% of the world’s working population is saying at this very moment. If everyone with a boring job quit their work to retreat into the solitude of their homes to become writers, not only would the world become a much quieter place, but at the same time, there’d be chaos on every level of the global economy! Most people who currently hold a day job, but WANT to write, are usually advised to continue writing on the side and I must say, that is VERY sound advice. To such budding writers, I would say, “Get a foothold in the business, get your bearings and when you feel financially stable and emotionally independent, quit your job and take up writing full time-but until then have a steady source of income to feed your dreams of becoming a writer.” To the rest of you guys who want to write because you hate your jobs, I’d say, “Don’t do it! You’re making the biggest mistake of your life.”
  6. I want to make my family proud: Neil Armstrong’s family was proud! But he wasn’t a writer; he just helped mankind take the metaphorical giant leap. My family’s proud of me and I’ve never even set foot in a rocket ship-neither am I another Chetan Bhagat (yet). If you want to make your family and friends proud of you, then do fantastically well at something you’re really good at or alternatively something that you are passionate about. Don’t use writing as an excuse to sort your life at every turn. Do what you want to do. And the pride will emerge unhindered.
  7. I like to express myself this way: This is one of the most common reasons people want to spend their time writing. And I agree, it’s one of the best ways to let one self go. There are few mediums of expression that work as well as writing does. However, I staunchly believe that this alone is not a reason to turn to writing as a career. It may be a good reason for some people, but on an average a freelance writer has to spend hours researching markets and stories, structuring, editing etc. For the daily grind in a freelancer’s life, there is usually little space for expression. However, with creative writing it does help, but to reach a stage where creative writing is profitable for you and where you are known well enough, it takes time. So if you want to write simply for expression, do it as a hobby. If you want to turn it into a full-fledged career option, rethink, revise and review the strategy.
  8. I want to see my name in print: Lots of people don’t really want to get famous, but they harbor a dominant fascination to see their names in print-either under an article in a newspaper, a filler in a magazine or on the back portion of a hard cover novel with one of those pictures of the author in a philosophical pose, finger on the chin and a faraway look in the eyes. Lovely thought. Very romantic idea. But not the right way to go about doing it. Wanting to see your name in black and white may be the motivation and the drive you need to keep working at it and churning out material in bundles. But very often in such a case, where ambition alone fuels work, the quality of the work suffers. And once the trained eye of your audience (or editor as may be the case) begins to see the difference, you literally fall in popularity and may find it very difficult to pick yourself up again. My advice would be to write as well as you can. And again, the name in print will follow.
  9. I have a luxurious ‘work from home’ dream: Ah! The age old desire for the perfect job. Flexible work hours, wake up when you want to and sleep whenever you wish, go to work in your pajamas, be your own boss, have a beautiful study with a mahogany/oak desk, a little green lamp on the side, surrounded by carved wooden cabinets stuffed with books, glass window overlooking a lake…watching the swans while you type. It’s amazing how Hollywood movies imprint themselves on our minds and weave their ways into our dreams. The scenario I painted for you is the average dream of just about every second writer you’ll ever hope to come across. It’s the Universal Dream of writers worldwide (I dream of the oak desk too!) However it takes significant accomplishment to get the desk and even more efforts to get a room big enough to hold the humongous quantities of books. Don’t even get me started on the amount of work you’ll have to put in to get the swans! There are hundreds of thousands of writers worldwide and each one has to put in his fair share of struggles and strife to earn a comfortable living. You will too, in all probability, so keep your goals realistic.
  10. I love books and I love to read: That’s wonderful! Devour as much as you can get. But I have to tell you, that just loving the smell of a new hard cover book, or the rustic look of an antique one, loving to read or being fascinated with libraries and book collections, are indeed pre-requisites to becoming a good writer, but not reason enough to decide to be one in the first place. Every writer must read. He/she must incorporate as much of reading into his/her lifestyle as the writing. But if you drop everything to write, just because you visit your local library every two seconds, you may find out along the way that you’re either not good at writing or you just don’t like it as much as reading books. So if you love to read, do so by all means. Just don’t let that motivate you into switching to a full-time writing career. It may do you more harm than good.

I know that by now, I must have deflated your enthusiasm for the writing arena almost completely and my sincerest apologies if I did. That was not the intention. My aim in sharing these thoughts with you was to enable you to get a clearer picture of what YOU want from a writing career. For me it boils down to just one simple truth. I LOVE TO WRITE. And that’s why I’m doing it. And NOTHING compares with the satisfaction I feel after I’ve completed a well rounded article, poem or story.

I firmly believe that if one is passionate about something, one should go after it as if one’s life depended on it. If writing is your passion, if your head is exploding with ideas, if you see alphabets doing little jigs in front of your eyes, if you dream at night about things that you immediately turn into possible storylines, then by all means go ahead and write! If you want to become a writer simply because you LOVE to write and have even a smidgen of faith in your capabilities, go for it! I wish you luck!