15 Content Marketing Stats Essential for Every Business

15 content marketing statistics

15 content marketing statistics

Saying that developing a content marketing strategy can be hard is an understatement.

With so many angles to consider, you want to make sure the strategy you are pursuing is effective – both in terms of time and money.

Read on for 15 statistics that confirm exactly why content marketing should be at the top of your marketing arsenal.

1) 60% of marketers publish at least one piece of content every day

Unsurprisingly, prolific publishers have an easier time generating leads than those who are fickle with their content creation.

The key point here? Consistency. It doesn’t matter whether the content is an article, a podcast, a video, or an infographic – regular posting reaps rewards.

2) Compared to content marketing followers, year-on-year growth in unique site traffic is 7.8x higher for content marketing leaders

Innovative content that sets you apart from the pack will boost your website’s views, so take the time to create useful, interesting content that presents you as a leader, not a follower, for an increase in unique site traffic.

3) Content marketing generates about 3 times as many leads as traditional marketing while costing 62% less

More than double the leads and less than half the price. What’s not to like?

Switching from traditional marketing should slash your costs while generating more leads. This could be due to content marketing nurturing your leads and relationships with potential customers in a way native marketing cannot.

4) Compared to non-adopters, conversion rates are nearly 6x higher for content marketing adopters

Work smart, not hard.

Why waste time on traditional marketing when content marketing conversion rates are significantly more effective?

5) The most effective B2B marketers spend 39% of the marketing budget on content marketing

Follow in the footsteps of those who do it best and designate a portion of your budget to content marketing.

It’s a winning strategy.

6) “Original written content” is the most important type of content for 58% of marketers

This is good news for those on a tight budget.

You can still deliver an effective marketing campaign by focusing on written content, which is usually cheaper while packing a bigger punch.

7) Content marketing is used by 93% of B2B marketers

Working with a company requires trust, and the overwhelming majority of B2B marketers know that content marketing is key for this.

8) A positive ROI is seen by 82% of marketers who blog

Blogging can help grow your business, and the statistic above shows that time spent blogging pays dividends.

9) The demand for infographics has increased 800% in recent years

That’s huge.

While professional infographics can be pricey, the data is clear: they’re hugely effective.

10) 68.1% of content reading is done on mobile devices

Smart phones have transformed how people use the internet.

With over half of people browsing the internet on a mobile device, it’s essential that your content is optimized for mobile viewing – or all your hard work won’t be seen.

11) Emails from brands appeal to 57% of 45 – 54-year-olds, but only 22% of millennials

The age-old marketing adage still applies: know your audience.

Content marketing is highly effective, but you have to combine it with reaching consumers via the right channels.

12) 71% of B2B consumers review a blog when making a purchase

When it comes to business consumers, blogs are the key.

For the best results, keep your blog updated with high-quality, engaging content.

13) Almost 1/3 of consumers check out a brand’s social media presence before their website

This echoes Point 11.

To get the most out of your marketing strategy, it is imperative that you publish your content in the right places.

Having a good social media presence is essential and can make or break your efforts.

14) Instagram is the fastest-growing platform for selling via video

Speaking of social media, Instagram is your go-to for content marketing via video.

Keep an eye on TikTok too.

15) Content marketing costs 41% less than paid search

Do you need another reason to put more effort into content marketing?

This is it.

As demonstrated by the statistics above, content marketing is an essential strategy in your marketing repertoire.

Consistent, interesting content is a sure way to boost engagement, site traffic, and ultimately, sales – so bear these statistics in mind next time you tweak your marketing strategy.

Writing Happy New Year greetings for your business

How to write a happy New Year greeting for your business

How to write a happy New Year greeting for your business

Almost every business sends out new year greetings to its customers and clients. Being a professional content writer, I write new year greetings for my ongoing clients.

Here is a quick tip when writing a new year greeting for your business:

Really mean it.

Why am I saying this? Many businesses send out new year greetings just to promote some products or services.

For once, greet your customers and clients just for the sake of greeting them. Send them genuine messages. You have an entire year to promote your business.

When I’m creating email messages for season’s greetings such as Christmas, New Year or Diwali, I write contextually as well as emotionally.

What is contextual in this? Take for example the Covid-19 pandemic. Everyone is worried. Over the past two years it’s been coming and going. People are unsure both emotionally and economically.

There are thousands of other problems in the world.

No, I’m not saying that fill your messages will doom and gloom. But certainly empathize. People live in a realistic world, and they don’t want to be talked down to. Talk like an adult.

Yes, there are problems. Yes, we need to deal with those problems. Despite those problems, we must wish each other happiness, gratitude, prosperity, health, safety, and love.

Here are a few things to keep in mind when creating a new year message or a seasonal greeting message for your customers and clients:

Don’t worry about writing earthshattering sentences

Plain sentences will do. A simple “A Happy New Year to you” is far better than writing a convoluted sentence very few people understand. You don’t always have to use that big giant dancing man to attract people to your message.

Keep it short

It’s new year. People are busy with their families. Even if they are not busy with their families and friends, since most of the people are reading your messages on their mobile phones, it is better to keep them short. It is easier to read them.

Formulate the message

Here is how you can formulate the message:

  • Thank him or her for doing business with you.
  • Wish: May you and your loved ones prosper, become or remain healthy, get lots of love, and contentment in the coming year. May all your wishes come true this coming year.

Include your signature at the end

The signature will tell the recipients of your message what business you are in. Again, don’t go overboard. Use your usual signature. Stay away from pushing your marketing message.

Different marketing experts may have different take on how to write new year greetings, but my approach is quite straightforward. When you are writing New Year greetings, stick to greeting them. Don’t insert your marketing messages. Don’t use double entendre. Don’t use it as an opportunity to push your business agenda. You can push your business agenda all the year.

How to write an email for a guest blogging proposal?

How to write a guest blogging proposal email

How to write a guest blogging proposal email?

A typical guest blogging request email reads like this:

Hello and greetings!

I’m a great fan of your blog. Your posts are wonderful and highly useful. Do you accept guest blog posts? Then I would like to contribute. Here are some suggested topics:

At the first glance, there seems to be nothing wrong with this message. That is, if you get such messages once or twice a month and you are eagerly looking for people to write guest blog posts.

But, if you get such requests regularly, it often becomes difficult to reply to messages that have not been specifically written for you. I will explain what happens.

On and average I receive 3-4 messages offering to write guest blog posts for my blog that is, I won’t say very popular, nonetheless, decently popular.

A majority of the messages are not personal. I can immediately make out that they have sent out a mass email without even going through my blog. I normally don’t reply to such messages unless there is a compelling reason.

On the other hand, there are certain messages that are quite direct and targeted. Take for example a message like this:

Hello Amrit

While doing research for a blog that I’m working on I came across your link {the link is mentioned} and I was thinking of writing something that can add value to your blog. If you’re open to the idea, I can send you some topics.

Here are some links to give you an idea of how I write:

{links are mentioned}

Best,

Such a message shows that the person has actually gone through my blog, and even if not the blog, then at least the link he or she is talking about. He or she has got a basic idea of what sort of content I publish.;;;

Obviously, I reply to such messages.

How to write an email when you’re offering to write a guest blog post?

Make it personal. Begin with the name, something like “Hello Amrit”.

Quickly go through a few blog posts on the blog to get an idea of what type of content is published on the blog and how you can add value with your guest blog post.

Then mention it in the email that you have gone through a few blog posts and you have gotten the hang of what sort of content is accepted and published. Accordingly, make some suggestions.

Keep your email conversational. Don’t try to impress because a successful blog publisher receives anywhere between 10-20 (even more) guest blogging proposals. There may be plenty of people trying to impress. Just be original. Just be yourself.

Make sure the topic suggestions that you have made are in sync with the content being published on the blog.

For example, my blog is about content writing, copywriting and sometimes, content marketing & SEO. These are the topics I’m interested in. Not how to sell real estate in Tokyo.

Of course, if you can write on a topic like “How to promote your real estate business in Tokyo through strategic content writing”, this is quite acceptable.

In the case of my blog, one of the main topics (content writing, copywriting, content marketing, and SEO writing) must be there in your guest blog post idea.

Don’t blast off a template message to multiple blog publishers. It is immediately clear that you haven’t even visited the blog you are proposing to write a guest blog for.

How to generate more leads with strategic content writing?

Strategic content writing to generate hot leads

Strategic content writing to generate hot leads.

You publish content to generate new leads.

Leads can manifest in multiple forms. There are hot leads and cold leads.

Hot leads are those people who contact you for the purpose of buying from you or hiring you.

For example, if someone submits my contact form for the purpose of hiring my content writing services, that person is a hot lead.

But if someone subscribes to my newsletter, he or she is a cold lead. Or if someone shows interest in my content writing services on a social media platform but right now doesn’t hire me, he or she is a cold lead.

When you are writing and publishing content to generate more leads, you need to be careful of what type of content you are publishing.

When I had a web design website – in my previous life – I ended up attracting the wrong traffic because although I was writing and publishing lots of content and consequently, generating lots of traffic, the traffic never converted. I was not generating the right leads.

Back then I was smitten by educational content. I didn’t put my energies into explaining my services as a web designer. All my content writing consisted of teaching people how to achieve things using HTML, ASP and JavaScript (back then I didn’t know PHP, which I know now).

How to strategize content writing to generate hot leads?

You need to find out why people are searching for you, when they are searching for you.

Obviously, people who are looking to buy something, or hire someone, or use a software service, are not looking for educational content, at least not knowingly.

For example, if you are looking for someone who can help you improve your search engine rankings and you are not aware that optimized content writing can help you improve your SEO, my blog post titled 5 reasons why content writing is important for SEO can reveal something that you  don’t know.

For that matter, even a blog post like 10 SEO content writing tips for your small business can be quite helpful.

You may ask, if all I am doing is teaching people why content writing is important for SEO or how you can write content for your small business to improve your SEO by yourself, how am I generating hot leads for my own business?

Even if your writing is seemingly instructional content, you need to write in such a manner that the central message – your open for business – shouldn’t be lost.

To generate hot leads, you need to create precise web pages, landing pages and blog posts. There shouldn’t be any ambiguity. You shouldn’t club multiple messages under the same web page. When you club multiple messages, the central objective of your content is diluted and people end up getting confused.

Seriously consider search intent to generate hot leads

Not all type of search intent gets you hot leads but writing and publishing content keeping search intent in mind can definitely improve the number of hot leads your content generates.

What is search intent? You may like to read What is search intent and how knowing it improves your SEO.

Most of the information about search intent that I have published on my website and blog is about improving your search engine rankings, but writing your content centered around the appropriate search intent can also help you generate more leads.

Writing content for searcher intent helps you be with your customers and clients throughout their buyer journey.

Again I will give you my own example.

Someone is researching for ways to improve search engine rankings and comes across my blog that talks about how content writing can help you improve your search engine rankings. The person has been informed.

The search intent here is informational. The person isn’t looking for someone to hire. He or she simply needs information that can help him or her improve his or her search engine rankings.

Once a person has read my blog post on how content writing can help improve search engine rankings, he or she finds out that I provide such content writing services, through another web page or blog post. The other web page or blog post has been written keeping “commercial intent” in mind.

These days I’m getting lots of traffic for “content writer for accounting services” or “content writer for life coaching services”. These searches are carried out with commercial intent.

Accountants or accounting companies are looking for a content writer. People providing life coaching services are looking for a content writer. The intent is clear. Search traffic generates hot leads for me

On a related note: do hot leads always convert?

Not necessarily. Hot leads are people who are ready to do business with you but they haven’t yet committed.

Maybe they won’t like my samples. Maybe they won’t find my rates acceptable. Maybe after contacting me, they come across someone else who they think is a better match. There are multiple reasons why even a hot lead may not convert, but that’s a different matter.

Writing content for a Mass Control Bait digital asset

Writing content for Mass Control Bait digital assets

Writing content for Mass Control Bait digital assets.

Digital marketers often talk about Mass Control Bait. What is it?

Although the phrase “Mass Control Bait” sounds quite ominous, it is simply an offering that you make to people so that they share their email ID with you.

Many websites entice you to download that awesome e-book or white paper but before you do that, you need to fill and submit an online form with your company details, contact information, designation, and profession.

They are gathering data from you and in return, they allow you to download something that you think may be useful for you. In return, they ask for permission to subscribe you to their email updates or send your routine marketing messages.

What are different types of Mass Control Bait digital assets?

Mass Control Bait can be anything you can offer for which people will gladly provide you their contact details.

As mentioned above, it can be an e-book or a white paper carrying useful information or industry data.

It can be a poll result that can reveal crucial market trends or user behavior traits.

It can be a webinar or a workshop recording that was previously exclusively available to paid members, but you are offering it to all those people who subscribe to your mailing list.

It can be an auto responder course. I remember a few years ago I used to offer an auto responder course in SEO content writing to all those people who subscribed to my newsletter.

How to write effective content for your Mass Control Bait digital assets?

First of all, create a digital asset people would desperately want to download.

Your piece of content must have the ability to make a real difference in people’s life otherwise, they will not download it.

In the past couple of years, I have written multiple e-books, case studies, and white papers for Mass Control Bait campaigns.

In most of the cases clients come up with their own content ideas and unless they are paying me, I do not interfere much except for doing my best writing for the topic.

Two things are very important for creating effective Mass Control Bait digital assets:

  • The topic (so that they give you their email ids).
  • The quality and relevance of the content (so that they remain your subscribers).

Some people think that they can create a very attractive and irresistible and once people have submitted their email ids, they should not bother much about the quality of the actual content. Wrong approach.

Do not consider Mass Control Bait digital assets as an actual “bait” to collect email ids. You do not want to spam people. You want to build relationships.

Offering them to download a Mass Control Bait digital asset is like giving them a gift to agreeing to keep in touch with you.

If you give them lousy content, they will make it a point to not only unsubscribe themselves as fast as possible, but also make sure that all email messages from you go to their spam folder. Much deserved.

Take your Mass Control Bait digital assets seriously. They represent your brand.

When people read your business e-book or white paper or a report, they are forming an impression of you even when they do not realize it.

For example, if I ask you to download an e-book from my website, the sort of experience that you have with the e-book will reflect on the attitude you have towards me or my content writing services.

Hence, writing content for your Mass Control Bait digital assets should be taken as seriously as you take the content writing of your main website.