I can help you improve your response rate and generate more revenue.
So far, I have helped more than 55 companies with my direct response copywriting services increase their profits and grow beyond their goals.
As a business oriented direct response copywriter, I fully understand that ultimately, what matters is how much revenue you generate, and this is where I effectively provide my copywriting services.
On different websites you may come across expressions like, “I have helped my clients collectively generate $ 500 million so far.”
No, I cannot make such a claim because most of the clients never share their financial details with me. That’s fine with me. It has never even occurred to me to ask.
Then how do I know that my direct response copywriting works?
I receive praises from them. They keep coming back to me. They keep recommending my services to their colleagues and friends. Most of my work these days comes from my existing clients’ recommendations.
What do I deliver as your preferred direct response copywriter?
As a business owner, you obviously need results.
To get the best result out of direct response copywriting you need to clearly define what you want to achieve. Once you have decided that, the copy is written around that idea.do
Over the years, after having worked with more than 800 clients, I have concluded that knowing what you want to achieve – your call to action – is very important.
With my direct response copywriting services, I can help you achieve the following:
- Improve your CTR.
- Improve your email open rate.
- Prolong retention after people have heard from you.
- Improve your search engine rankings (by raising the overall quality of your content).
- Provoke instantaneous response to your marketing message.
- Improve social media engagement.
- Get better conversion from your landing page.
- Make your website content more informative.
- Acquire more users for your mobile app.
Why do you need a direct response copywriter?
Here is why:
Want people to act immediately after reading your email copy?
Want people to submit the contact form on your landing page right there right now?
Through direct response copywriting, you seek reaction immediately from your target audience.
You use direct response copywriting to make people
- Contact you for work.
- Download a document (e-book, case study, white paper).
- Make a reservation (for a webinar or an online presentation).
- Buy your product.
- Book an appointment.
- Follow you on social media.
- Subscribe to your newsletter updates
- Reach out to you.
The key here is “immediate reaction”. When you want to elicit immediate reaction, you need a direct response copywriter to write your copy.
You can use my direct response copywriting services for
- Email marketing
- Landing pages
- Social media marketing
- Brochures and pamphlets
Blogging? Yes, in blogging too you can use copywriting to elicit immediate response from your readers.
What makes direct response copywriting compelling and effective?
This form of copywriting has the following components:
- A compelling headline or the subject line.
- The proof that you understand the consumer pain points.
- A solution your consumers can easily understand.
- Testimonials and validation.
- A call to action.
When writing a direct response landing page or email, it is very important that you are purposeful, intent driven, and you communicate compellingly.
You make a promise in the beginning that you’re going to solve a pressing problem. Then you draw an emotional picture of how your offer is going to change the life of the customer or client who is reading your copy.
Does it make sense to buy your product or service? Justify with logic.
Emotions draw attention to your marketing message, but logic makes people buy from you.
One of the biggest challenges in direct response copywriting is that you need to keep the readers hooked to your writing. Keep them reading. The moment they stop reading, they will grow disinterested, and you will lose your sale.
How to make your writing interesting?
Ask the right questions. Keep them curious. Make appropriate statements. Highlight segments that must draw attention. Learn how to create a rhythm of short and long sentences. Tell an engaging story.
4 key elements of direct response copywriting
What makes your copywriting effective to an extent that people respond immediately? Here are a few things to take care of:
Through your writing, you convince the reader to take an action or believe in an idea. For this, you use an authoritative voice, your present facts and figures, and you use emotional triggers to provoke fear of missing, and other such strong emotions.
Every customer is looking for WIIFM – what’s in it for me.
You need to communicate this factor in clear language, as early as possible.
What is the value you are delivering? How does the reader of your copy stand to gain by performing the action you want him or her to perform.
Also, make sure that the language is friendly, easy to read, and easy to understand.
Sense of urgency
You want people to act as fast as possible to your CTA. Otherwise, they either get distracted, or disinterested. How do you do that? How do you raise the level of urgency?
Offer them something that they really need or want.
Write as if the offer is limited and they will lose the chance of buying if they don’t buy right now. Set a deadline. Create scarcity.
Incite the fear of missing out – research has shown that people are twice as wary of losing then they are excited about gaining something.
You can also use Power words such as Free, Now, Hurry, Today only, Buy instantly, Don’t miss out, and such.
Write a strong call to action
It is your CTA that makes people act. But it should be clear, and action driven.
Avoid using CTA like, “Buy now”, or “Click here”, and such. Make the benefit clear when you are writing your CTA.
Some good CTA’s are
- Save 30% now
- Reserve your seat
- Start improving your rankings now
- Begin your health journey
- Become a better you
- Avail the discount
That is, use stronger, action words with your CTA.
My direct response copywriting services
As an experienced copywriter I can help you improve the response rate of your email campaigns and landing pages. I have developed a process of approaching direct response copywriting to get you the maximum response from your prospective customers and clients. I don’t base my writing on trial and error.
Here is what I will do as your direct response copywriter:
Understand your product or service
To be able to become an advocate of your product or service, it is very important that I understand what the biggest reason people would buy from you?
What would compel them? What is so irresistible in your product or service?
Understand your market
What troubles your customers and clients and how your product or service can eliminate those troubles? What sort of competition you face? Why you are better than your competitors?
Write compellingly and persuasively
One of the biggest objectives of direct response copywriting is to prompt people to act, and this can only be achieved if you communicate your message compellingly and persuasive enough.
Communicate a distinct personality
It is very important for your customers and clients to envision your personality when they are reading your copy. Otherwise, they won’t be able to relate and if they don’t relate, they won’t believe your message, and if they don’t believe, they won’t buy from you.
Write in a language that is easy to understand
I achieve that without dumbifying my writing. It is professional, yet simple. It is easier to read yet it makes an impact. It uses the right balance of emotions and logic.
As a direct response copywriter, which industries can I write for?
I have been doing copywriting work for different industries for more than 17 years now (this is 2022-end).
Although I’m more comfortable writing on technology, digital marketing, content marketing, and web design, I have also done direct response copywriting for the following industries:
- Real estate
- Accounting and bookkeeping
- Background check
- Business consulting
- Personal and business coaching
- Cloud computing
- Investment consulting
- Non-profit work
- Legal consulting
Am I an expert in all these industries? No I’m not. Then how do I do direct response copywriting for these industries?
To be able to work as a professional direct response copywriter, although you need a certain level of understanding of the industry you are writing for, you don’t need to be an expert.
I will give you a small example:
Recently I was approached by someone to write an email for someone who works at a delivery station. I had no idea what a delivery station is. Then there are people called “dwell chasers” – I had no idea what they did. The brief that she sent was riddled with jargon and I didn’t understand most of it.
Without getting rattled, I created a bulleted list of all the words and terms I didn’t understand.
She sent me all the explanations. I wrote the email. It was exactly what she was looking for.
Hence, whenever I don’t understand something, I seek information from the client – enough information to enable me to write the copy.
Wouldn’t it be easier for the client to seek someone who is an expert in the industry?
It isn’t normally easy to find an expert who is also a good writer. As a direct response copywriter, one should be able to write compellingly, and persuasively, and this can be achieved even when you’re not an industry expert.
It is very difficult to find a combination of an industry expert and also a good writer. An industry expert without good writing skills is obviously of no use. On the other hand, a good writer who can learn a few things about your industry and then convincingly write your marketing message, is much more useful to you.
Is there something called indirect response copywriting? What’s the difference?
Just like there is direct response copywriting, there is also indirect response copywriting. You already know the meaning of direct response copywriting? What is indirect response copywriting?
You don’t always want to elicit immediate response. Immediate response comes from just 10-15% of your content. Most of the response is delayed – you want to keep your audience engaged so that it becomes more receptive to your direct response messages.
Direct response copywriting doesn’t work in isolation. You can’t just send an email to somebody’s inbox and then expect that person to respond favorably. There are many factors that play together, and one of the biggest factors is the fact that you have been engaging that person for a long time.
You achieve this through indirect response copywriting. Frankly, I don’t think there is such a term as “indirect response copywriting”, but copywriting done to keep your audience engaged for a long time can be termed as such.
Some examples are informative articles, blog posts, newsletter issues, and social media posts.
Looking for an experienced copywriter who can help you with your direct response copywriting project? Contact me today.