Landing page copywriting services
My landing page copywriting services can help you improve your conversion rate.
I am an experienced landing page copy writer who can help you improve your on page conversion rate and reduce bounce rate.
A landing page is dedicated to a single KPI (Key Performance Indicator).
Copywriting for a landing page needs to be focused, to-the-point and of course, compelling. Thecall-to-action must be clearly defined.
Great landing page copywriting leads to better conversion rate.
Copywriting for a landing page is done keeping the precise profile of your audience in mind.
Your landing page is not for everyone.
It is very specific and very targeted.
When writing copy for your landing page, it is very important to keep in mind from where the traffic is coming and what are the people coming to your landing page looking for?
As your landing page copywriter I will craft my writing according to the source from which you are getting traffic, whether it is PPC campaigns on search engines or social media websites.
Often, a landing page made for an AdWords campaign may be different from a landing page made for a Facebook campaign or and Instagram campaign.
What is a landing page and how can a proficient landing page copywriter help you?
As the name suggests, a “landing page” is a web page where people land – they arrive on your website.
A landing page can be a part of your sales funnel containing multiple landing pages or it can be a standalone web page designed to accomplish a single task.
This single task can be asking people to register for your seminar, contact you for your consulting services, buy your e-book, buy one of your products or subscribe for your email newsletter.
Your homepage is NOT your landing page.
Whereas your homepage represents your entire business, a landing page focuses on a single call-to-action.
In terms of improving your SEO, a landing page is where people land after coming across your link on Google.
If you have found this page on Google and have straightaway come to this page by clicking the link, it is a landing page.
But by strict definition, landing pages are normally used for PPC campaigns because in PPC campaigns, every click matters.
Hence, if, you are spending $100 every day on Google AdWords the copywriting on your landing page must do business of more than $100 to either break even or make profit.
For this to happen, your landing page must have a good conversion rate.
As an experienced landing page copywriter I can achieve that for you – I can improve your conversion rate.
Your conversion rate depends on what is written on your landing page.
This is where I can help you as a proficient landing page copy writer.
I know how to hook your visitors the moment they land on your landing page.
I know how to make them read each and every headline and sub-headline, each and every sentence, each and every paragraph, and each and every bullet point.
How do I achieve that?
When you decide to hire my landing page copywriting services I learn about your audience as much as possible.
I also thoroughly understand your product or service you are planning to promote through your landing page.
Then I make a connection between your audience and your product or service.
I find out what is the most compelling reason for people to buy your product?
What is the most pressing problem and how desperately are they looking for a solution?
Solving problems with landing page copywriting
When a person comes to your landing page, he or she should be immediately able to relate to what is written on your landing page.
On your landing page people don’t want to read long sentences. In fact, all the main expressions – headings, subheadings, the first few sentences, the bullet points – must be short and crisp and to the point.
Your landing page must also use the language people are familiar with.
From a person looking for a high-end gadget to someone looking for a blonde wig, the language must be crafted accordingly during the process of your landing page copywriting.
When writing copy for your landing page I will make sure that there are no distractions in the writing.
As your preferred landing page copywriter I know that even small distractions (in the name of adding a bit of extra information) can send people away from your landing page.
There should be no distractions in your landing page copywriting
Landing page copywriting shouldn’t be confused with copywriting for other sections of your website
Many people confuse a landing page with the website homepage, which is not.
In fact, as I have explained in Difference between content writing and copywriting, you shouldn’t make your average content writer work on your landing page because he or she may not know the difference between writing for the usual pages on your website and writing the copy of your landing page. Even small changes can make a big difference.
As explained above, a landing page is not for everyone. Whereas, your homepage may be for everyone who might be directly or remotely interested in doing business with you.
For example, for an AdWords campaign or a Facebook campaign, it doesn’t make sense to use your homepage.
Your home page talks about the entire collection of products or services you provide.
Although this is a good way of providing information to your general visitors, for a PPC campaign, a social media campaign or an email campaign, the general homepage is distracting.
Instead, you get a better conversion rate if you use a unique, dedicated landing page for your campaign.
A landing page is focused on a single call-to-action objective. Some of the call-to-action in landing page content examples include,
- Subscribe to your newsletter.
- Avail a particular SEO service.
- Download an e-book.
- Attend a seminar or workshop.
- Purchase a set of CDs.
- Book an appointment for a real estate deal.
A landing page has a clear-cut objective. It doesn’t even have your usual navigation bar. There are no hyperlinks except for the contact form or the shopping cart button.
My landing page copywriting services can help you achieve that objective.
I’m a copywriter who can increase the conversion rate of your landing page
The success of your landing page rests on its conversion rate.
What’s conversion rate?
In simple terms, your conversion rate is the number of people meeting the objective of your landing page divided by the number of people landing on your landing page multiplied by 100.
Through my copywriting I will try my best to make sure that the maximum number of people meet the objective of your landing page.
A landing page is specifically designed and deployed to get traffic from a PPC campaign or an advertisement.
Every click costs you. Every click that does not convert costs you money but gets no business.
Since, the success of your landing page entirely depends on copywriting, you need to be very careful when you are hiring a landing page copywriter for your business.
How do my landing page copywriting services help?
I don’t use any magic. There isn’t even a secret. There is no landing page formula.
All I do is, I write your landing page copy in a language that convinces and converts and at the same time, is easier to read. I know how to format landing page text.
When I write copy for your landing page I will:
- Use a straightforward language.
- Capture the most compelling offer through your main headline.
- Strategically use sub headlines to highlight the benefits of filling up your contact form or clicking that “call-to-action” button.
- Use to-the point sentences.
- Write in a manner that your visitors can relate to what you want to communicate.
- Mention maximum number of benefits above the fold.
- Adopt the writing style most suitable to your target audience.
Copywriting for a landing page is all about following the conventional wisdom.
Empathize with your readers.
As soon as they land on your landing page, they want a solution that you have promised to offer through your advertisement.
Provide the solution immediately.
Don’t beat around the bush.
After you have specified what you can offer to solve the problem, begin to explain how you’re going to solve it.
Solving problems with landing page copywriting
This is called hooking your readers into reading further and as a professional copywriter I am quite adept at achieving this.
Strategically ask them questions and then provide answers.
I’m not promising you an out-of-this-world copy for your landing page.
I’m not here to impress you or your customers and clients.
I’m here to generate business for you.
This, I can do with my landing page copywriting services.
Contact me for more details.
