When you write your web page text so that it not only sounds natural, but also caters to the whims and fancies of the search engines so that they rank that page higher, it becomes SEO text.
Logically, there is not much difference between normal web page text and SEO web page text.
At least, there is no difference when I’m writing content. Well-written content is always search engine friendly.
If you write focused web page text it automatically becomes SEO web page text.
Every well-written web page text is SEO web page text.
As the search engines focus more and more on the contextual relevance of the text, it makes sense to write web page copy that is highly focused and targeted.
So why this differentiation between normal and SEO web page text?
The difference is between theory and practice.
In theory you don’t need to use your keywords and key phrases strategically, but in practice, you have to, and this is the big difference.
No matter what people say, I’ve personally observed that you can get a higher ranking by writing your text in a certain manner.
When you write your text so that it not only sounds natural, but also caters to the whims and fancies of the search engines so that they rank that page higher, it becomes SEO text.
I’m not saying you have to be manipulative or you should create spammy text (needlessly stuffing your web page with your keywords) just to rank high — you may rank high by doing this for a few weeks, but then you may get blacklisted too.
This is because the search engines want to provide quality text to their users, and what’s the use of visiting a web page that is full of keyword gobbledygook?
But you do need to use the keywords and you do need to use them enough times without sounding silly.
SEO web page text achieves that for you.
You write your text in such a manner that your keyword and its parts are scattered all over the web page and your human readers find it compelling, and appealing to read.
You use your keywords at strategic locations, within strategic tags.
They don’t have to be at the same place.
Take for instance this page that talks about normal web page text and SEO web page text.
These phrases appear all over this page in various combinations and sometimes “SEO”, “web”, “page” and “text” appear on their own without the other parts of the phrases.
The art behind SEO web page text writing is to strike a balance between your keywords and the rest of the text.
Don’t use your keywords where they are not needed, but as and when they are needed, use them in a manner that the search engine robots and bots can easily locate them.
The process of writing efficient SEO web page text
When you want to write SEO web page text, the process is quite straightforward. It may involve the following:
- Prepare a list of all the primary keywords for which you want to attract traffic to your website from search engines.
- Prepare a list of all the secondary keywords.
- Prepare a list of longtail keywords.
- When you search on Google (for example, SEO web page writer) Google makes its own suggestions in the form of “People Also Ask” – note down all these suggestions.
- Create compelling titles out of your primary and secondary keywords. Preferably in the form of questions that your prospective customers or clients will ask.
- Start writing web page text in the form of web pages and blog posts.
- Use your main keywords within the first 100 words of your web page or blog post.
- Then you mix up your primary keywords, secondary keywords and longtail keywords throughout your web page text.
- Link to other web pages and blog posts that are relevant to your current topic.
- Keep updating your web pages and blog posts whenever you can come up with more text.
When writing SEO web page text my approach is quite straightforward: stick to the topic and then write in a normal manner.
What is the most important aspect of writing SEO web page text?
Relevance is the most important aspect of writing SEO web page text.
Is what you are writing and publishing relevant to your target audience?
Is it going to help people?
Is it going to provide the solution people are looking for?
On my website I have multiple times written about the significance of knowing searcher intent or searcher intent.
Whenever someone is searching on Google she has an intention: what is the purpose of the query being used?
Is the person simply looking for information for the sake of knowledge, or does she really want to buy from you?
For example, if someone searches for “what is SEO web page text?” is she looking for someone who can write SEO web page text or does she simply need information so that she can write her own text?
Many people mistakenly believe that there is different text for attracting people from search engines and then actually convincing them into buying from you.
There is no difference. On multiple instances Google has confirmed that if you mislead people into visiting your website or blog, it is counter-productive for your SEO.
This is what Google has to say about relevant content or web page text:
“Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”
For very long time now Google has been taking into consideration the quality of the web page text when deciding search engine rankings for your content.
It takes into account user behavior.
If the Google user finds your link on the SERPs, clicks the link, goes to your website and then immediately comes back to Google and carries on the same search, it sends indications to Google that the user did not find the information she was looking for.
When she found your information on the SERPs, she must have used a search term or a query and your link showed up.
Since she did not find relevant information on your website, Google down ranks you for that particular search term or query. As the cycle goes on, your rankings go on deteriorating.
Does SEO web page text solely focus on search engine algorithms?
In fact, when I’m writing content for my clients, my primary focus are their customers and clients and not the search engines.
Of course 99% of my clients want to improve their SEO and that is understandable.
But they are not going to be able to improve their SEO if their content or their web page text does not serve their visitors well.
So, what do I do? How do I strike a balance?
Very simple. The primary purpose of my writing is to serve the readers.
With my experience, I can seamlessly use the keywords to write web page text that is search engine friendly as well as visitor friendly.