Are you a B2B company? Then my copywriting services can help you

The image shows a B2B working environment

B2B copywriting services

Looking for copywriting services for your B2B company?

Want to boost your sales with copywriting of your B2B business?

Table of contents

  1. Fundamental tenets of copywriting
  2. The main differences between B2B and B2C copywriting
  3. Main challenges when writing copy for a B2B company
  4. Copywriting to communicate what value you deliver as a B2B company
  5. Why qualified copywriting services matter to a B2B company?
  6. I offer copywriting services for B2B marketing
  7. When am I writing sales copy for your B2B company?
  8. Best strategies to write copy for a B2B company to improve conversion rate as well as search engine rankings
  9. My copywriting process when I’m writing for a B2B company

A B2B business sells products or services to other businesses.

It does not sell directly to individual consumers.

Rather, a B2B company focuses on business customers.

B2B companies market to and negotiate with other companies.

Revenue for the selling B2B company comes from other businesses rather than individual consumer sales.

I’m a copywriter who can help your B2B company get more business partners, customers and clients.

Fundamental tenets of copywriting

Fundamental tenets of copywriting

Whether you are a B2B company or B2C company, the fundamental tenets of copywriting are:

  • Communicate what value you deliver.
  • Write in a manner that people can relate to you.
  • Keep them hooked to your writing.
  • Continuously connect with your customers.
  • Ultimately, copywriting must help you increase your revenue.

I keep all these points in mind when writing individual sentences and paragraphs.

Some business to business examples are G Suite and Dropbox for Business; QuickBooks and SalesForce.

If your business helps another business do better business, you belong to a B2B company list.

The main differences between B2B and B2C copywriting

Difference between B2B and B2C copywriting

Difference between B2B and B2C copywriting

  • Target Audience: B2B copywriting speaks directly to businesses, focusing on decision-makers and professionals, while B2C targets individual consumers. B2B company
  • Complexity of Language: B2B copy often uses industry-specific jargon and technical language, catering to a more knowledgeable audience compared to the simpler language used in B2C. Copywriting services
  • Emphasis on Value Proposition: B2B copy highlights the practical benefits and long-term value of a product or service for the business, emphasizing ROI.
  • Relationship Building: business-to-business focuses on building long-term relationships, emphasizing trust and reliability, as business transactions are often ongoing partnerships.
  • Problem-Solving Approach: Identifies specific business challenges and positions the product or service as a solution, addressing the practical needs of the business.
  • Longer Sales Cycle: Transactions typically involve a more extended decision-making process, so the copy may need to nurture leads over an extended period.
  • Personalization for Businesses: B2B copy often tailors messages to the specific needs, challenges, and goals of a particular business, demonstrating a deep understanding.
  • Data and Statistics: Relies on data, statistics, and case studies to validate claims and prove the product’s effectiveness in a business context.
  • Professional Tone: Maintains a formal and professional tone to align with the corporate environment and resonate with business decision-makers.
  • Educational Content: Frequently includes informative content, educating the audience about industry trends, challenges, and innovative solutions. B2B company
  • Multiple Decision-Makers: Addresses the fact that purchasing decisions often involve a group of stakeholders within a business, each with different concerns and priorities.
  • Customization and Flexibility: Emphasizes the adaptability of products or services to meet the unique requirements of a business, highlighting customization options.
  • In-Depth Product Descriptions: B2B copy provides detailed information about product features, specifications, and capabilities, catering to the technical understanding of the business audience. B2B company
  • Industry Authority and Thought Leadership: Positions the brand as an authority in the industry, showcasing expertise and thought leadership through content.
  • Emotional Appeal in a Professional Context: May incorporate emotion, but it’s presented in a more subtle manner, appealing to the emotional aspects of business decisions without being overly emotional. Copywriting services
  • Focus on Long-Term Benefits: B2B copywriting emphasizes the long-term benefits and impact of the product or service on the overall success and growth of the business. B2B company
  • Clear Call-to-Action for Businesses: Includes a clear and compelling call-to-action, directing businesses on the next steps in the buying process or partnership development.
  • Industry-specific Testimonials: Often includes testimonials or endorsements from other businesses within the same industry, adding credibility. B2B company
  • Regulatory Compliance and Standards: May address regulatory compliance and adherence to industry standards, assuring businesses of the legality and reliability of the product or service.
  • Cost Justification and ROI: Explicitly outlines how the investment in the product or service will generate a positive return on investment for the business, focusing on cost justification.

Main challenges when writing copy for a B2B company

Main challenges when writing B2B copy

Main challenges when writing B2B copy

  • Industry Complexity: Crafting clear and concise copy for B2B often involves navigating complex industries, making it challenging to simplify technical information. B2B business
  • Targeting Multiple Decision-Makers: Addressing the diverse concerns and priorities of various decision-makers within a business complicates the creation of focused and persuasive content.
  • Extended Sales Cycle: Managing content that resonates throughout a prolonged sales cycle requires sustained engagement strategies and a nuanced understanding of buyer behavior. B2B company
  • Limited Emotional Appeal: Balancing the need for emotional connection in B2B without compromising the professional tone poses a continual challenge.
  • Data Overload: Incorporating data and statistics to validate claims without overwhelming the audience demands a delicate balance in the copy. B2B company
  • Differentiation in a Crowded Market: Establishing a unique selling proposition and differentiating the B2B brand from competitors requires strategic and creative messaging. Copywriting services
  • Navigating Regulatory Constraints: Adhering to industry regulations and standards while maintaining compelling and persuasive language can be a delicate balancing act.
  • Educating the Audience: Simplifying complex concepts and industry-specific jargon to educate the audience without losing their interest presents a constant challenge. B2B company
  • Building Trust and Credibility: Gaining the trust of businesses through the copy involves consistent messaging that showcases expertise and reliability.
  • Adapting to Industry Trends: Keeping content relevant and aligned with ever-evolving industry trends requires constant monitoring and adjustment.
  • Addressing Risk Aversion: Acknowledging and overcoming the inherent risk aversion in B2B purchasing decisions necessitates careful framing of benefits and risk mitigation strategies.
  • Balancing Formality and Creativity: Maintaining a professional tone while injecting creativity into the copy to capture attention poses a continuous challenge. B2B company
  • Aligning with Sales Teams: Ensuring that the copy aligns seamlessly with the efforts of the sales team, providing support at every stage of the sales funnel, is an ongoing challenge.
  • Conveying Customization without Complexity: Articulating the customization options available without overwhelming the audience with details requires careful wording.
  • Generating Urgency in a Professional Context: Creating a sense of urgency for B2B buyers without resorting to high-pressure tactics demands a nuanced approach.
  • Overcoming Skepticism: Addressing the inherent skepticism in B2B decision-makers requires persuasive and evidence-backed copywriting. B2B company
  • Managing Diverse Audience Needs: Juggling the needs of audiences across various industries and business sizes necessitates adaptable messaging strategies. Copywriting services
  • Measuring and Demonstrating ROI: Articulating the return on investment in a tangible and quantifiable manner is an ongoing challenge in B2B copy.
  • Ensuring Consistency Across Channels: Maintaining a consistent brand voice and message across various platforms and channels requires careful coordination.
  • Optimizing for Search Engines: Balancing the need for SEO optimization with engaging and informative content adds an additional layer of complexity to B2B copywriting.

Copywriting to communicate what value you deliver as a B2B company

The copywriter must be able to communicate the true value of your business

The copywriter must be able to communicate the true value of your business

This is one of the most important aspects of writing copy for a B2B company.

Usually when I’m writing content it is to educate and inform consumers about the capabilities of my B2B client.

But as a copywriter, I focus more on the value the B2B company delivers once people decide to work with the company.

I write for different types of B2B companies – sometimes even for those companies who already have their copy written but are observing that the writing is not delivering.

One of the biggest reasons why copywriting fails B2B companies is that it does not communicate the true value the company delivers.

For example, if you decide to hire my copywriting services, it goes without saying that I write exceptionally well.

You are paying for good quality copywriting. That goes without saying.

But, what value do I deliver?

My copywriting helps you generate more leads, increase sales and improve your search engine rankings.

These are the values that I deliver.

These are the values that I must communicate to you while you’re going through information on my website and trying to decide whether you should hire me or not.

Why qualified copywriting services matter to a B2B company?

In the B2B landscape, the stakes are higher. The money that you spend on products and services, isn’t just on the higher side, it also has a direct impact on the growth of your business.

For example, if you are a B2B company and you want to hire my copywriting services, your business depends on what I write.

People will come to your website or landing page, go through the information (that I’ll be writing) and then decide the future course of action.

My writing may send them away or may convince them to buy from you.

So, naturally, you need to be very careful before you hire me as a copywriter for your B2B business.

In fact, as a side note, when some B2B clients are reluctant to pay my usual rates, I immediately know that they don’t understand the true value of the written word on their website.

Your business depends on what’s written on your website.

If people are not impressed with your writing, if your writing is not convincing, if your writing does not communicate what value you can deliver, people won’t do business with you.

So, on this page, I’m going to help you make up your mind if you need a copywriter for your B2B website. And if you feel confident enough to hire me as your copywriter.

I offer copywriting services for B2B marketing

The image shows a professional copywriter

When people come to my website, they assume I write content, even when they expect me to write copy.

There’s a difference.

Although elsewhere on my website I’ve explained the difference between content writing and copywriting in detail, I’ll quickly touch upon the topic here.

Content writing is about informing and educating. It’s also about SEO.

Content is crucial for content marketing.

You use content writing to fill up your website or blog with lots of useful information that people can consume, educate themselves and then decide to do business with you.

You can also use content writing to write content for other websites – other blogs and online publications and social media and social networking websites like Facebook, Instagram and Twitter – and then use your content to boost inbound marketing.

Through content writing you explain to people what your product or service does, how it solves problems and it makes people’s lives easier. You also tell the search engines like Google what sort of information is mostly on your website so that accordingly they can analyze and rank your content.

Copy writing sells and convinces.

The purpose of copy writing is to turn casual visitors and to paying customers and clients.

It may also be about SEO, and it may also be about informing and educating, but mostly it is about selling. The result of every copywriting exercise is to sell or to encourage the other person to click your “call to action” icon, button or link.

It’s persuasive.

With content writing, people read, appreciate, and then go on with their lives.

With copywriting, they decide to spend money on your product or service.

This is the biggest difference: with content writing you inform and educated, with copywriting you sell.

With this out of the way, while I write content, I’m also an experienced copywriter, which means, I can help you sell more with my writing skills.

When am I writing sales copy for your B2B company?

The image shows a visiting card with writing B2B sales copy written on it

Writing B2B sales copy

When you want me to sell.

It can be your homepage. Your services page. Your products and services descriptions page.

When you want people to do business with you after having read the copy present on your webpage, it becomes copywriting.

When you send an email urging people to buy from you, I’m not writing as a content writer for your B2B email marketing campaign, I’m writing as a copywriter.

Best strategies to write copy for a B2B company to improve conversion rate as well as search engine rankings

  • Understand the Audience: Research and understand the target B2B audience’s needs and challenges.
  • Craft a Compelling Headline: Create attention-grabbing headlines that highlight key benefits.
  • Focus on Unique Value Proposition: Clearly communicate the unique value the B2B company offers in the market. B2B business
  • Use Power Words: Integrate persuasive power words that evoke emotion and prompt action.
  • Prioritize Clarity: Ensure the copy is clear, avoiding jargon that might confuse the audience.
  • Highlight Benefits Early: Emphasize the benefits of the product or service right from the beginning. B2B company
  • Create a Sense of Urgency: Encourage prompt action by incorporating urgency in the copy.
  • Leverage Testimonials: Include testimonials from satisfied B2B clients to build trust.
  • Optimize for Keywords: Research and incorporate relevant keywords to improve search engine rankings.
  • Write Engaging Meta Descriptions: Craft compelling meta descriptions to increase click-through rates from search results. SEO copywriting services
  • Utilize Emotional Appeal: Incorporate subtle emotional appeal, considering the professional context of B2B.
  • Offer Solutions to Pain Points: Clearly address and provide solutions to common pain points in the industry.
  • Personalize Messaging: Tailor the copy to resonate with the specific needs of different industries or businesses.
  • Use Case Studies: Showcase real-world examples and case studies to demonstrate success.
  • Create Long-Form Content: Develop in-depth content that adds value and positions the company as an industry authority.
  • Mobile Optimization: Ensure the copy is mobile-friendly to cater to users on various devices. B2B company
  • Build Internal Links: Strategically link to relevant pages within the B2B website for improved SEO.
  • Incorporate Visuals: Use infographics and images to break up text and enhance understanding.
  • Provide Clear CTAs: Clearly state calls-to-action, guiding visitors on the next steps to take.
  • Utilize A/B Testing: Experiment with different copy variations to determine the most effective. B2B copywriter
  • Address Objections Proactively: Anticipate and overcome potential objections in the copy. B2B company
  • Create Landing Pages: Develop dedicated landing pages with focused, conversion-oriented content.
  • Implement Schema Markup: Use schema markup to enhance search engine understanding of the content.
  • Ensure Fast Page Loading: Optimize website speed for a positive user experience and SEO benefits. B2B copywriter
  • Encourage Social Sharing: Craft copy that encourages readers to share on social media platforms. Copywriting services
  • Utilize Power of Numbers: Use statistics and data to add credibility and authority to the copy.
  • Build Thought Leadership: Share industry insights and position the company as a thought leader.
  • Implement Local SEO Strategies: Optimize content for local search if applicable to the B2B market.
  • Provide Clear Contact Information: Make it easy for potential clients to get in touch by prominently displaying contact details.
  • Monitor Analytics Data: Regularly analyze website and conversion data to identify areas for improvement.
  • Create FAQ Sections: Address common queries within the copy to enhance user experience.
  • Utilize Social Proof: Showcase awards, certifications, or partnerships to build credibility.
  • Optimize for Voice Search: Craft copy that aligns with the natural language used in voice searches. B2B copywriter
  • Utilize Power of Storytelling: Incorporate storytelling to make the copy more engaging and memorable.
  • Regularly Update Content: Keep the copy current and relevant to maintain search engine rankings.

My copywriting process when I’m writing for a B2B company

The image shows a process diagram

B2B copywriting process

The writing process is straightforward. You want people to read your copy and not just read, buy from you after reading it.

But, for that to happen, you need to capture their attention.

You must tell them something compelling, something that immediately grabs their attention and makes them read the next sentence. Something that keeps them on the proverbial edge of their seat.

People in B2B don’t like fluff. It’s serious business. The stakes are high. They will be spending lots of money on you if they get convinced.

Hence, they need real information. They are busy people, so you don’t want to waste their time. You don’t want to use extra words but at the same time, you want to use the right words to hit the right emotional chords.

If your copy is not emotional, they are not going to buy.

Yes, I can hear you saying that what has emotion got to do with their serious business decision?

Why do you go for a business lunch or a business dinner or a business breakfast?

When you make a presentation, why do you want to include attractive graphics and visuals?

Why do you want to have an elegant layout for your website?

Why do companies spend millions of dollars sometimes on a logo?

Emotional connection. You want to make an emotional connection. You need to appeal to something inside rather than simply talking about facts and figures.

I will also spend considerable amount of time understanding your product or service and what it exactly delivers to your end users. What impact it makes. How it benefits your buyers. Are your buyers really going to benefit?

After understanding your deliverables, I will try to understand your buyers.

What problems do they face? What worries do they have? What problem they plan to solve by buying your product or service? What stops them from buying your product or service? What are their apprehensions? What are their worries? What will make them happy and satisfied?

I will address all these issues as a copywriter.

My copywriting can sell more because I write my copy from the perspective of your users. I empathize with them. After all, they are the ones who will be buying from you.

Want to know more about my B2B copywriting services? Contact me today.

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