Help with email proposal writing


Do you find it difficult to write email proposals? The ability to write compelling email proposals is very crucial to your business because unless they can convince your customers and clients, you can go on losing business.

At Credible Content we can help you with email proposal writing. As an experienced writer who has been helping businesses improve their conversion rate as well as click-through rate I can ensure you that you will see a marked improvement in the performance of your email proposals. Contact to know more about our email proposal writing services.

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What is email proposal writing?

It’s like, sending people proposals for business partnerships. You want to supply your raw material to someone. You want to supply cutlery to a 5-star hotel. You want to offer your event management services to a corporate house. You want to redesign someone’s website. You want to improve someone’s search engine rankings. Maybe you have email marketing services to offer. Or maybe web hosting services.

The proposal is mostly sent when you have got a lead and now you need to convince your prospect why it makes sense to do business with you. A proposal is an explanation of

  • What you have got
  • How you are going to deliver it
  • What capabilities you have
  • What is the benefit of working with you
  • Why should the customer or client trust you

The most important parts of an email proposal are:

  • The subject line: when you are sending emails it’s your subject line that prompts people to open your email.
  • The headline: your headline must grab the attention of the person reading your email. If your headline fails to grab his or her attention, the rest of the email goes waste.
  • The body text: this is the content of your email proposal. It matters a lot how your core message is formed and how it is delivered.
  • Visual presentation: normally it is advised that you avoid using graphics and images when sending email proposals but it depends on what you’re trying to convey. Still, even without using graphics, your email can be made to look very attractive.
  • Call-to-action: what do you want the person to do after reading your proposal? Contact you? Call you? Contact someone else? Whatever you want the recipient to do, tell him or her through your call-to-action words or buttons.

There might be many reasons to send an email proposal and since your email proposal can make or break the prospect of you getting your next business project, writing it properly is of great importance.

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The most important thing to consider is, does your communication solve the recipient’s problem?

Remember that your email is going to be read by a person who is responsible for taking decisions in the company or organization. So you need to convince that person. You need to identify the biggest problem the person faces and put it right in front of him or her to show him or her that you understand what he or she is going through, and how you can provide a solution.

Why you need help?

Your email proposal decides whether you are going to get your next business project or not. Whether you want a construction project or a web design project, it is your proposal that finally convinces your prospect. So, you should never take your proposal lightly.


Another reason why you need to take your email proposal seriously is because your prospect may be getting scores of proposals in his or her inbox. Yours will be just one of them. He or she will be totally indifferent to what great work you can do because he or she has never done work with you before and he or she doesn’t even know how you work. All you have got is the proposal that you are sending and this proposal is going to be read among numerous other proposals. This is why you need professional help in writing your email proposal.

Writing an email proposal is writing an email marketing campaign – all that is applied to a successful email marketing campaign also applies to your proposal. You need to make an impact. You have only got a few seconds to get your prospect’s attention so the subject line needs to be to the point and very relevant.

The person to whom you are sending your email proposal might be getting 100s of emails every day so your email needs to stand out.


Thorough analysis is required.

A proposal is actually a micro-form of a bigger marketing campaign. Just like a bigger marketing campaign you have to make preparations.

You have to understand not just the organization but also the person responsible for making the decision.

The structure of an average proposal goes like this:

  • Talk about the problem/problems you aim to resolve.
  • Explain what is causing the problems.
  • Introduce your proposal.
  • Justify how you proposal can solve the problem.
  • Make an attractive offer – offer a trial period or offer a discount.
  • Not too harshly, but explain the negative consequences of not using your solution.

If you need help with email proposal writing, I can help you


In case you are seeking help for email proposal writing then you already understand its importance. You understand how important it is to send out a professionally-prepared email proposal. It is not just a random piece of writing. It is not a casual email. You don’t want to throw darts in the darkness hoping that maybe by chance one of the darts will hit its mark.

You also understand that sending out a proposal is not like sending out an email marketing campaign. A proposal is highly personal. An email proposal is sent to an individual. It is very customized. It is very personal. It is not like a generic email. You have a specific problem and you have a specific solution.

There is no standard proposal email template but of course there is a standard business proposal email format one can follow.

Having said that, every email proposal is unique.

Therefore, even the call-to-action is going to be unique.

Every email proposal has an objective. What is the objective of your email proposal? Defining a clear-cut objective helps you define the reaction that should happen after reading your email.

I don’t claim every email proposal that I write is going to get you a business deal but I can significantly increase your chance of success. If I write your email proposal you have a professionally-written proposal to offer, with all the important points covered. My email proposal will be highlighting your plus points and it will also be touching upon the pain points of the person you are offering your product or service to. Empathy is very important. Unless the person feels that you are going to solve his or her problem, your proposal is not going to work. The main asset that I bring to you is my ability to see a situation from both ends of the spectrum and then come up with a convincing, well-written copy.

Want to check out how I can help you with email proposal writing?

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