Table of contents
- What is website content audit?
- What type of website content editing services do you need?
- Reasons why your website requires content auditing services
- How content proofreading improves your overall content quality
- Benefits of editing content regularly
- What are SEO benefits of regularly using website content auditing services?
- My content rewriting services
- Systematic content auditing approach
With my website content auditing services I can help you bring your existing content up-to-date and improve its conversion rate.
- Website content auditing services
- Content auditing services
- Content editing services
- Content proofreading services
- Content rewriting services
There are many businesses who have created a great number of pages and blog posts without paying much heed to their quality.
The search engines like Google can be partly blamed because for many years they allowed people to create content indiscriminately and also encouraged such behavior by ranking them well.
Then suddenly they changed their ranking algorithms – especially google – and started penalising content merely created to improve search engine rankings.
If your website or blog has lots of such content I can help you improve it.
This page contains information about my website content auditing services.
Also read: 5 benefits of auditing website content regularly.
What is website content audit?
It is a systematic analysis and evolution of all the content on your website to assess its quality, relevance, and performance.
Normally you do this with the help of a content audit services company.
The primary goal of a content audit is to gain a comprehensive understanding of the content’s current state.
The basic steps involved in a website content audit include
- Taking inventory of your existing content.
- Evaluating the quality, accuracy, and relevance of each piece of content.
- Analyzing the performance of each piece of content in terms of traffic, engagement, and conversion.
- Evaluating how well each piece of content is optimized for SEO, which includes analyzing keyword usage and other SEO factors.
- Assessing whether the content aligns with the website’s overall content strategy and business goals.
- Taking into consideration the user experience and the organization of content.
- Categorizing content types such as blog posts, landing pages, product pages, and other pages of the website.
- Determining if the content caters to the various target audiences of the website.
- Compiling a list of recommendations for content improvements, updates, deletions, and additions, based on the audit findings.
- Executing the recommended changes and updates to improve the website’s content quality and performance.
What type of website content editing services do you need?
Having provided professional content writing services since 2004, I have had my fair share of clients wanting “cheap content” merely to fill up their websites and blogs.
All they were concerned was to get lots of content at very low rates.
Although personally I never worked on such assignments, I did outsource such work to writers who were ready to work on low wages, without taking my cut.
I would simply tell my clients that look, I’m not going to write this, but I know writers who would.
Then I would also tell the writers, that look, I have clients approaching who require very cheap content and if they are ready to write for such clients, they can go ahead.
Clients who understood the value of good content and were also aware of the pitfalls of having cheap content often later on hired me to audit their content and improve its quality. But such clients were very few.
Your website content can use my content auditing services if
- You think that your content is not well-written
- Your content is harming your search engine rankings instead of improving them
- Your content doesn’t engage your visitors
- There are many spelling and grammatical mistakes that you would like removed
- The content is written in a very unprofessional manner
- The content is mostly written to target keywords paying scant regard to its quality and relevance
- The content was written by writers who have no sense of your industry but simply wrote for the sake of money
- You feel awkward that your prospective customers and clients find lousy content on your website
- Your content doesn’t target the intended audience
I will totally transform your content with my website content auditing services
I will go through every link, every word, every sentence and every paragraph and then come up with a link-wise report.
I will spend ample amount of time understanding your business, score strengths and weaknesses and the solutions that it provides to your target customers and clients.
I always write content from the perspective of the end user and not the product seller. It’s the end user who needs to be convinced by reading your content, so this is the attitude that I use while auditing your existing content.
Auditing by the way, does not mean that I’m going to rewrite content.
That’s another thing.
I will carry out an audit and point out the problems and if you agree, you can either hire me as your content writer to revamp your content or you can work with another content writer – as it suits you.
My job is to tell you where the problem lies, and how you want to deal with that problem depends on you.
Reasons why your website requires content auditing services
- Enhancing Readability: Simplifying complex text to ensure it’s easily understandable.
- Boosting SEO: Optimizing content for better search engine rankings.
- Updating Information: Keeping content current with the latest data and trends.
- Eliminating Errors: Correcting spelling, grammar, and factual inaccuracies. Content editing services.
- Improving User Engagement: Making content more interactive and engaging.
- Ensuring Consistency: Maintaining a consistent tone and style across all pages.
- Increasing Clarity: Clarifying ambiguous or confusing statements.
- Aligning with Goals: Ensuring content aligns with business objectives and goals. Content proofreading services.
- Enhancing Credibility: Establishing authority and trustworthiness through accurate and reliable content.
- Refining Keywords: Updating and refining SEO keywords for better relevance.
- Optimizing Images: Ensuring images are well-captioned and SEO-friendly.
- Improving Navigation: Making content easy to find and navigate.
- Boosting Conversion Rates: Tweaking content to encourage user action and conversions. Content rewriting services.
- Reducing Bounce Rates: Making content compelling to keep visitors on the site longer.
- Enhancing Accessibility: Ensuring content is accessible to all users, including those with disabilities.
- Improving Loading Speed: Optimizing content to enhance website loading times.
- Facilitating Better Understanding: Simplifying technical jargon for a general audience.
- Identifying Gaps: Spotting and filling content gaps that might exist. Content editing services.
- Streamlining Content: Removing redundant or unnecessary information.
- Adjusting Tone: Ensuring the tone is appropriate for the intended audience.
- Improving Structure: Organizing content for better flow and comprehension.
- Enhancing Mobile Experience: Optimizing content for a better mobile user experience.
- Reducing Legal Risks: Ensuring content complies with legal and regulatory standards. Website content auditing services.
- Increasing Shareability: Making content more likely to be shared on social media.
- Improving Internal Linking: Enhancing navigation and SEO with better internal linking.
- Aligning with Audience Needs: Ensuring content meets the needs and interests of the target audience.
- Boosting Brand Image: Strengthening brand identity through consistent and quality content.
- Facilitating Decision Making: Providing clear information to help users make informed decisions. Content proofreading services.
- Enhancing Cultural Sensitivity: Ensuring content is culturally sensitive and inclusive.
- Encouraging Community Building: Fostering an environment for user interaction and community.
- Improving Meta Descriptions: Enhancing meta descriptions for better click-through rates from search engines.
- Optimizing for Voice Search: Adapting content for better performance in voice search queries.
- Monitoring Performance: Tracking how content changes affect website performance and user behavior.
- Staying Competitive: Keeping content fresh and competitive in a rapidly changing digital landscape.
- Ensuring Compliance: Making sure content adheres to industry standards and regulations.
How content proofreading improves your overall content quality
- Corrects Typos: Proofreading catches and corrects typographical errors, preventing misunderstandings.
- Fixes Grammar: It corrects grammar mistakes, making the content more professional and readable.
- Enhances Clarity: Proofreading clarifies confusing sentences, improving overall understanding. Website content auditing services.
- Checks Consistency: It ensures consistent use of terminology, voice, and style throughout the content.
- Eliminates Spelling Errors: Proofreading identifies and corrects spelling mistakes, enhancing credibility.
- Refines Punctuation: Correct punctuation helps convey the right message and tone.
- Improves Flow: It helps create a smooth flow, making the content more engaging and easier to read.
- Increases Reader Trust: Error-free content builds trust and authority with the audience.
- Boosts SEO: Well-proofread content can improve SEO by ensuring keyword accuracy. Content proofreading services.
- Prevents Miscommunication: It minimizes the risk of misinterpretation by clarifying ambiguous language.
- Enhances Professionalism: Clean, error-free content reflects professionalism and attention to detail.
- Saves Time and Resources: Catching errors early prevents costly revisions post-publication. Content editing services.
- Improves Overall Impact: Well-proofread content has a stronger impact, delivering messages effectively.
- Encourages Sharing: Readers are more likely to share content that is well-written and error-free.
- Supports Brand Reputation: Consistently high-quality, error-free content upholds and enhances your brand’s reputation.
Benefits of editing content regularly
- Keeps Content Current & Accurate: Regular editing ensures information is up-to-date and factual, maintaining its reliability and relevance. Website content auditing services.
- Improves Clarity & Comprehension: It makes messages clearer and eliminates ambiguity, ensuring readers understand and retain the information.
- Enhances Readability & Engagement: Well-edited content is more readable and interesting, encouraging visitors to stay longer and interact.
- Boosts SEO & Online Visibility: Updated, well-structured content performs better in search engine rankings and attracts more traffic. Content auditing services.
- Corrects Mistakes & Reduces Misinterpretation: Editing catches errors and inaccuracies, preventing potential misunderstandings or misinformation.
- Refines Tone & Appeals to Audience: It ensures the tone is appropriate and resonates with the target audience, enhancing connection and response.
- Strengthens Arguments & Persuasiveness: Editing can sharpen key points and make arguments more compelling, influencing reader opinions and actions.
- Encourages Engagement & Participation: Clear, compelling content invites more user interaction, comments, and shares, fostering a vibrant community.
- Increases Credibility & Trust: Accurate and polished content builds trust with the audience, establishing the site as a reliable source. Content proofreading services.
- Streamlines Structure & Enhances Flow: Regular editing organizes content logically, making it smoother and more enjoyable to read.
- Supports Branding & Consistency: Consistent, quality content reinforces brand identity and maintains a steady voice and style.
- Prevents Content Decay & Keeps Relevant: It keeps content from becoming obsolete, ensuring it continues to meet the needs and interests of the audience.
- Improves Accessibility & Inclusivity: Well-edited content is easier for everyone to understand, including those with disabilities, promoting wider access. Content editing services.
- Reduces Bounce Rates & Increases Time on Site: Engaging, clear content keeps visitors engaged longer, reducing the rate at which they leave the site.
- Optimizes for Mobile & Enhances User Experience: Editing ensures content is responsive and looks good on all devices, improving overall user satisfaction. Proofreader.
- Tailors Language & Resonates with Audience: It adjusts the language to suit the audience’s knowledge level and preferences, making content more relatable. Editor.
- Fosters Professionalism & Reflects Quality: Regularly edited content reflects dedication to quality and professionalism, enhancing the brand’s image.
- Encourages Sharing & Wider Distribution: People are more likely to share well-crafted, interesting content, increasing its reach and impact.
- Saves Money & Time in the Long Run: Catching and correcting errors early can prevent costly future revisions and mitigate potential issues. Content auditing services.
- Improves Conversion Rates & Drives Action: Clear, compelling content encourages readers to take desired actions, improving conversion rates and outcomes.
- Facilitates Learning & Increases Knowledge Retention: Well-structured content makes complex topics easier to understand and remember, enhancing educational value.
- Increases Transparency & Builds Trust: Regular updates and revisions keep content honest and open, building a trusting relationship with the audience.
- Boosts Engagement & Reader Loyalty: Interesting, well-edited content draws in more readers and encourages them to return regularly.
- Reduces Confusion & Clarifies Messages: It eliminates confusing phrasing and organizes ideas coherently, making the content more straightforward. Content editing services.
- Enhances Image Quality & Relevance: Editing ensures that images and multimedia are not only high-quality but also directly relevant to the accompanying text.
- Improves Navigation & User Satisfaction: Well-organized content and clear headings make it easier for users to find the information they need quickly.
- Promotes Consistency & Brand Recognition: Maintaining a consistent voice and style across all content helps strengthen brand recognition and loyalty.
- Supports SEO Strategy & Long-Term Goals: Regularly updated content supports a robust SEO strategy, improving long-term visibility and ranking. Content rewriting services.
- Encourages Feedback & Community Building: Quality content invites user comments and suggestions, fostering a sense of community and continuous improvement.
- Builds Authority & Subject Expertise: Authoritative, well-edited content establishes the site as an expert in the field, enhancing its influence and reputation.
- Enhances User Experience & Satisfaction: Good, clear content makes websites more enjoyable to visit, increasing user satisfaction and return visits.
- Optimizes Loading Speed & Technical Performance: Editing can involve optimizing media and content structure, leading to faster load times and better site performance.
- Increases Return Visits & Reader Commitment: Quality content encourages visitors to come back regularly, building a loyal and engaged readership.
- Supports Content Strategy & Meets Objectives: Regular editing ensures that all content aligns with and supports the broader content strategy and business objectives.
- Evolves with Trends & Audience Needs: Continuous editing allows content to adapt to changing trends and evolving audience needs, keeping it relevant and effective.
What are SEO benefits of regularly using website content auditing services?
Improved Keyword Optimization through website content auditing services
By auditing your website content regularly, you can ensure that your target keywords are strategically placed throughout your content.
This helps search engines understand the relevance of your content to specific queries.
Fresh Content Updates
Regular audits allow you to update and refresh your content, keeping it current and engaging for your audience.
Fresh content often ranks higher in search results.
Enhanced User Experience
Auditing content helps identify and fix issues like broken links, outdated information, and poor formatting.
This improves the overall user experience, which can lead to lower bounce rates and better SEO rankings.
Optimized Meta Tags
Auditing gives you an opportunity to review and optimize meta titles and descriptions.
Well-crafted meta tags can lead to higher click-through rates in search results.
Identifying Duplicate Content:
Duplicate content can lead to lower search engine rankings because Google may randomly pick your links even if the links that are not selected are better in terms of SEO.
You lose organic traffic. Websites and blog posts cannibalize each other. You confuse the search engines. Overall, you deliver a poorer user experience.
Regular audits can uncover duplicate content issues, which can negatively impact SEO.
Resolving these issues can prevent search engines from penalizing your site.
Improved Site Speed
Content audits can reveal large image files and other elements that slow down your website.
Optimizing these elements can result in faster loading times, which is a known ranking factor for search engines.
Mobile optimization is critical for SEO.
Regular audits can help ensure that your content displays correctly on mobile devices, improving your site’s mobile-friendliness and SEO performance.
Targeting Long-Tail Keywords
Longtail keywords are more specific phrases that people use when they’re searching for something online.
They are highly targeted. They may result in lower search volume but they are more targeted with better conversion rate.
For example, you don’t search for “shoes”. You search for “women’s running shoes with arch support”.
Similarly, you don’t search for “travel”. You search for “family friendly resorts in the Caribbean for summer vacations”.
Through content audits, you can identify opportunities to create or enhance content around long-tail keywords.
This can attract more specific and relevant organic traffic.
Reducing Content Cannibalization through auditing of website content
There shouldn’t be multiple pages and blog posts competing for the same keywords.
Content cannibalization or “keyword cannibalization” happens when multiple pages on your website target the same or very similar keywords or search phrases.
This confuses search engines because then they cannot make out which webpages and blog posts to index and rank.
They just randomly pick up your links at the cost of ignoring the links that actually deserve to be indexed and ranked higher.
Auditing helps identify instances of content cannibalization, where multiple pages on your site compete for the same keywords.
Resolving this issue can lead to better rankings for your chosen pages.
Optimizing Internal Linking During Website Content Analysis
Internal linking improves your website navigation. It also facilitates indexing. Internal linking is also known to reduce your bounce rate and increase page authority.
Internal linking means linking to other webpages and blog posts within your website.
If you have already explained a concept, it is better to link to that particular webpage rather than explaining it again and creating to duplicate content.
Content audits allow you to assess and improve your site’s internal linking structure. Proper internal linking can distribute authority and relevance across your site, benefiting your SEO efforts.
Incorporating these SEO benefits into your content audit strategy can significantly enhance your website’s performance in search engine rankings.
Regular audits not only help you stay on top of SEO best practices but also ensure that your website continues to provide value to users, which is at the core of successful SEO.
My content rewriting services
Imagine your website content like your favorite park.
Once full of life and fun, it might be getting a little dusty.
Sentences are overgrown, facts are outdated, and the whole thing feels, well, boring.
That’s where I come in, not as a park ranger, but as a word magician, ready to give your website a sparkling makeover!
I don’t just slap a fresh coat of paint on tired content.
I’m like a sculptor, digging deep to find the hidden gems in your message and polishing them until they shine.
Whether you wrote the articles yourself, inherited them from the past, or just feel they’ve lost their zing, I’ve got the skills to make your website’s voice sing again.
Sprucing up your own content
Rewriting your own articles isn’t about changing everything. It’s about keeping the good stuff and making it even better.
I’ll carefully read your work, understanding what you’re trying to say and how you’re saying it.
Then, like a gardener weeding a flower bed, I’ll gently remove any confusing parts or tired words. I’ll add some fresh information, like new examples or up-to-date facts, to keep things interesting.
And I’ll sprinkle in some storytelling magic to make your readers want to keep reading. The result?
Articles that are just as clear and helpful as before, but now they’re fun and engaging too!
Making prewritten content your own
Sometimes, the content you want to use isn’t from your own garden, but from someone else’s.
Maybe you bought a website with a blog, or found some great articles you want to share.
No problem! I can transform those words into something that fits perfectly with your own voice.
I’ll carefully listen to the way the original author talks, then translate it into your own style, like making sure two friends sound alike even though they have different words.
The final product will read as if it was written by you, but with all the good stuff from the original article still there.
Keeping your prewritten content fresh
The smart ideas in your older content deserve to be heard by everyone, even if the world has changed a bit since you wrote them.
I’m like a time travel translator, taking your old facts and figures and giving them a modern makeover.
I’ll swap outdated stuff for shiny new information and examples, so your content stays relevant and interesting for today’s readers.
Strengthening your content
My content rewriting isn’t just about pretty sentences.
I know how to talk to search engines too.
I’ll carefully sprinkle in the right keywords, like secret spices in a recipe, to help your website climb the search engine ladder and reach more people.
So, if your website words are feeling tired and dusty, don’t let them sit there forgotten.
Let me be your word magician, transforming them into sparkling gems that captivate, engage, and make your brand shine!
Systematic content auditing approach
When conducting content audits, it’s essential to follow a systematic approach. Here are the key steps involved in a typical content audit:
Inventory and Assessment:
The first step is to compile a comprehensive inventory of all the content on your website.
This includes blog posts, articles, product pages, landing pages, and any other content.
Once you have your inventory, assess the current state of each piece of content.
Content Performance Analysis
Analyze the performance of each piece of content.
Look at metrics like organic traffic, bounce rate, time on page, and conversion rates.
This data will help you identify which content is performing well and which may need improvement.
Review the keywords that each piece of content is targeting. Are they still relevant? Are there new keywords you should target?
Make adjustments to align your content with current keyword trends.
On-Page SEO Assessment
Check the on-page SEO elements of each piece of content. This includes meta titles, meta descriptions, header tags, and keyword usage. Ensure that these elements are optimized for search engines and users.
Evaluate the relevance of your content to your target audience. Is the information up-to-date and accurate? Does it address the needs and interests of your audience? Update or revise content as needed.
Duplicate Content Check
Use tools like Copyscape or site-specific search operators to identify duplicate content issues. If you find duplicate content, decide whether to remove, consolidate, or canonicalize it.
What is canonicalization?
If you have multiple pages with somewhat similar content, you can tell Google which page to prefer for those particular keywords and phrases by including a rel=” canonical” attribute in the header section of the page.
So, if you believe that there are different web pages with a similar title, you can tell Google which pages to ignore and which page to pick.
Examine the internal and external links within your content. Ensure that all links are functional and consider adding or updating links to improve the user experience and SEO.
Content Formatting and Readability
Assess the formatting and readability of your content. Use subheadings, bullet points, and short paragraphs to improve readability. Correct any spelling or grammatical errors.
Check how each piece of content appears on mobile devices. Ensure that it is responsive, and that images and videos load properly on smaller screens.
Image and Multimedia Optimization
Optimize images and multimedia elements for faster loading times. Use appropriate alt text for images to improve accessibility and SEO.
Evaluate how users interact with your content. Are they leaving comments, sharing the content on social media, or engaging in other ways? Encourage user engagement through calls to action and social sharing buttons.
Identify opportunities to add or enhance conversion elements within your content, such as lead capture forms or product links.
Content Updates and Deletions
Based on your assessments, make decisions on whether to update, revise, or delete specific pieces of content. When deleting content, implement proper redirects to maintain SEO equity.
Identify gaps in your content and opportunities to create new content that addresses the needs and interests of your audience. This includes targeting new keywords or expanding on existing topics.
Monitoring and Reporting
After making the necessary updates, continue to monitor the performance of your content. Track changes in organic traffic, user engagement, and conversion rates. Use analytics tools to measure the impact of your content audit.
You can ensure that your content audit is comprehensive and effective in improving your website’s SEO.
It’s important to note that a content audit is an ongoing process, and it should be conducted at regular intervals to keep your website’s content aligned with SEO best practices and user expectations.
As you can see, the benefits of regularly auditing your website content extend beyond SEO. These audits help maintain a high level of quality and relevance in your content, which is essential for engaging your audience and achieving your digital marketing goals.
Regular content audits offer a range of SEO benefits, including improved keyword optimization, fresh content updates, enhanced user experience, optimized meta tags, the identification of duplicate content, improved site speed, enhanced mobile-friendliness, targeting long-tail keywords, reducing content cannibalization, and optimizing internal linking.
These benefits not only boost your search engine rankings but also contribute to a better user experience and overall digital marketing success. Therefore, incorporating content audits into your SEO strategy is a valuable practice for any website owner or digital marketer.
Contact me if you want me to audit your content.