What is the most important thing when you are running a PPC campaign?
Your conversion rate.
My content writing and copywriting services can help you improve the conversion rate of your PPC campaigns.
What are PPC campaigns and why the conversion rate is important for them?
When you run a PPC campaign, you pay for every click, and hence, the nomenclature, “pay-per-click”. You pay for every click you get. Whenever someone clicks on your link you pay for that click.
You can run PPC campaigns on search engines like Google and Bing. On search engines they appear as “sponsored links”. You bid on individual keywords.
For example, if I want to run a campaign for content writing services for PPC campaigns or copywriting services for PPC campaigns I will first have to see how much my competitors are paying for listings on the first page on Google. If I want to appear higher than them, I will have to bid higher than the highest bidder.
If I have 10 keywords, I will need to bid for all those 10 keywords to appear on search results among “sponsored links”.
These are called PPC campaigns on the search engines.
You can also run PPC campaigns on social media and social networking websites like Facebook and LinkedIn. They have their own system, but the philosophy is the same: pay-per-click – you pay for every click you get from them.
The importance of the conversion rate of your PPC campaign
Since you are paying for every click, each click that doesn’t result in a sale (or the action you want them to perform, for example, download your e-book or case study) is costing you money. Of course, even those clicks that result in a sale cost you money, but you are getting a result.
The better is your conversion rate, the better is the ROI of your PPC campaign.
The success of your PPC campaign depends on your conversion rate.
Conversion rate is the ratio between the number of people who come to your website through your PPC campaign and the number of people who buy your product or service for which you are running your PPC campaign.
Naturally, you want greater number of people buying from you.
Some campaigns have a 5% conversion rate, some have 10%, many even have 40%.
Content writing and copywriting have a direct impact on your PPC campaign’s conversion rate
Here, although I’m using both the terms “content writing” and “copywriting”, when it comes to writing for your PPC campaigns, you’re mostly dealing with copywriting.
The link that you share in your PPC campaign goes to a landing page. The landing page is where the whole action happens.
Your landing page is a focused web page that is created solely for the purpose of serving people who are coming to your website through your PPC campaign.
Some digital marketers suggest creating dedicated landing pages for individual keywords. Having dedicated landing pages for individual keywords increases your conversion rate.
But what increases the conversion rate of your landing page?
Its copy. This is where my copywriting services can help you.
When visitors come through your PPC campaign to your landing page, the maximum number of people need to convert.
For this to happen, you need to deliver your message convincingly.
If the copy on your landing page does not move people, they are not going to buy from you. They’re going to leave your landing page without buying. This will waste the money you have spent on your campaign.
The more visitors leave your landing page without buying, the more money you waste.
How does my copywriting service help you improve conversion rate of your landing page?
I write very focused content. When I write the copy for your PPC campaign landing page, your prospective customers and clients are going to be my main focus.
What are they looking for?
What types of words and expressions are going to convince them?
Do they feel informed?
Do they feel engaged?
Can they easily read the copy on your landing page and understand your message?
Does your message make the right emotional impact?
Does your copy follow a narrative and keep people bound to the core message?
Do they read till the end and then do what you want them to do (why your product, high your service or download your e-book, or simply fill up your contact form)?
These are very important questions.
Only an experienced and professional content writer and copywriter can help you achieve all these for your landing page.
Why hire my content writing and copywriting services for your PPC campaigns?
Most of my clients, when they hire me for their PPC campaigns, do so for two reasons:
- Write the copy of the PPC campaign itself.
- Write the copy of the landing page.
The copy of the PPC campaign is also very important especially when you are advertising on Google.
If the conversion rate of your PPC campaign itself (not the landing page) is higher, do you know that you pay less per click?
Google has devised its payment model in such a manner that if your campaign attracts more clicks, you pay less for the same space and if your campaign attracts fewer clicks, you pay more.
Hence, I can write copy to attract more clicks for your PPC campaigns.
Then comes the landing page. When people click your PPC campaign link, they come to your landing page.
You have got their attention. Now you must keep them attentive. This is the job of the landing page copy.
I will start with a hard-hitting headline that immediately tells your visitors what they are going to get from you.
I will start with a captivating first sentence. Every sentence of mine will lead them to the next sentence and this is how I will formulate the whole narrative.
By the time they are through with the entire copy, they will be ready to buy from you.
I’m not saying I can deliver you an insane conversion rate, but I can definitely improve your present conversion rate or the conversion rate of your upcoming PPC campaign through my content writing and copywriting services.
Contact me for more details.