Are you looking for a content writer who can write highly compelling product descriptions for your online retail store or e-commerce website?
On this webpage I’m going to talk about the following topics:
- Content writing services for writing product descriptions.
- Content writer for writing product descriptions
- Content writer for product descriptions
- Content writing for product descriptions
- Product description content writer
- Product description content writing
Table of contents:
- Why do you need to work with a professional writer to write product descriptions?
- How do your product descriptions help in SEO?
- Different types of product descriptions I can write
- So, how does a professional content writer or copywriter help you create the perfect product descriptions?
- As a professional content writer and copywriter, I stick to the following guidelines when writing product descriptions
- Use call-to-action at strategical places
- What makes me a capable content writer for product descriptions?
Online retail stores are booming. Even before the Covid-19 outbreak, a greater number of people were buying online.
According to a Big Commerce study, almost 80% of Americans last year shopped online at least once in a month. 5% shopped online daily.
According to United Nations Conference on Trade and Development, the global e-commerce has hit $25.6 trillion.
What do these figures tell you? They tell you that the competition is tough and every customer matters. Writing compelling product descriptions with the help of a professional content writer can make a big difference.
Why do you need to work with a professional writer to write product descriptions?
Frankly, I don’t need to explain that to you. As a business owner you already understand how important it is to write product descriptions that can influence your customers and convince them to buy from you.
What is a product description?
When you add a product in your online catalog, you need to describe its features in a manner your customers can understand.
The description gives your prospective customers all the details about the product such as the size, the color, the configuration if it is a gadget or an appliance, the make, and all other attributes that give the visitors a feeling that they are actually standing in a shop and looking at the product.
I was once writing for a gemstone company and was writing product descriptions for their bracelets.
They wanted stories of the gemstones included in the descriptions such as what is the origin of the gemstones, what are the folklores associated with them, what sort of vibrations they create and what positive changes can be expected once someone begins to wear those bracelets.
When you go to a shop or a retail store, there is a salesperson, or someone who can walk you through the various features of a product.
The same job is done by your product description when you go to an online retail store or an e-commerce website.
An effective product description must be conversational and packed with useful information.
A well-written product description must convince your visitors into believing that there is no other option but to buy your product.
A content writer can help you with that: he or she can write compelling and engaging product descriptions that make your customers want to buy your product.
Product description can be funny, serious or cynical, based on the overall theme of your branding.
How do your product descriptions help in SEO?
- Drive targeted traffic: Well-crafted product descriptions significantly boost SEO rankings, attracting more potential buyers specifically looking for your products.
- Enhance keyword relevance: They effectively incorporate relevant, researched keywords, making your products more visible in search engine results.
- Decrease bounce rates: Engaging and informative descriptions captivate visitors, keeping them on your page longer, which search engines interpret as a sign of quality content. Content writer for product descriptions.
- Directly increase conversions: Descriptive, persuasive, and well-structured text transforms casual visitors into committed customers by clearly communicating value.
- Improve click-through rates: Compelling meta descriptions shown in search results significantly increase the likelihood of clicks, driving more traffic to your site.
- Provide a better user experience: Clear, informative, and easy-to-read descriptions make the online shopping process more enjoyable and less confusing for customers.
- Establish a consistent brand voice: A consistent tone and style in your product descriptions help in solidifying your brand identity and distinguishing you from competitors. Product description content writing.
- Secure a competitive edge: Unique and keyword-rich content can elevate your products above competitors in search results, capturing more market share.
- Build customer trust: Detailed, honest, and transparent descriptions foster trust and credibility among your customer base, encouraging repeat business and referrals.
- Facilitate content sharing: Exceptional product stories with emotional or unique elements are more likely to be shared, increasing backlinks and overall traffic. Product description content writer.
- Complement visual elements: Descriptions provide essential context to images and videos, helping customers fully understand the features and benefits of your products.
- Clearly highlight benefits: Stating product benefits in a clear and concise manner helps in matching user search intent, leading to better SEO performance and customer satisfaction.
- Address specific pain points: Descriptions that directly solve common problems can attract and convert a more targeted customer base, improving both sales and site relevance.
- Increase site engagement: The longer visitors stay and interact with your content, the more it signals to search engines that your site provides valuable information.
- Leverage rich snippets: Well-structured and informative descriptions can lead to rich snippets in search results, significantly increasing visibility and click-through rates. Content writing for product descriptions.
- Target niche markets: They’re an ideal place to incorporate niche, long-tail keywords that might not fit naturally elsewhere on your site but can attract a very specific audience.
- Optimize for mobile users: Good product descriptions are crucial for mobile SEO, ensuring that the growing number of mobile shoppers have a positive experience on your site.
- Prompt customer reviews: Engaged and informed customers are more likely to leave reviews, which not only boost SEO but also provide social proof to future customers.
- Align with voice search trends: As voice search becomes more popular, conversational and question-answering descriptions align well with how people are increasingly searching.
- Improve product accessibility: For visually impaired users, clear and detailed descriptions are essential for understanding the products, improving both accessibility and SEO.
- Boost social media engagement: Engaging and shareable product descriptions are more likely to be shared on social platforms, increasing visibility and traffic. Product description content writer.
- Aid search engine understanding: They help search engines understand and accurately categorize your content, which is crucial for appearing in relevant searches.
- Minimize returns: Clear and accurate descriptions ensure customers know exactly what they’re buying, reducing the likelihood of dissatisfaction and returns.
- Strengthen local SEO: Including locations or local keywords in your descriptions can significantly improve visibility in local search results, attracting nearby customers. Content writer for product descriptions.
- Integrate with broader marketing strategies: Descriptions can be repurposed for various marketing materials, ensuring a consistent message across ads, emails, and more.
- Reach a global audience: Translating your descriptions can open up new markets by making your products accessible and understandable to international customers.
- Encourage upselling and cross-selling: Including related products and benefits within your descriptions can subtly encourage customers to make larger purchases.
- Deter content duplication: Creating unique and original descriptions for each product helps prevent issues with duplicated content, which can negatively impact SEO.
- Enhance image SEO: Using descriptions to create informative alt text and captions can improve your rankings in image searches, driving additional traffic. Product description content writing.
- Contribute to a well-organized site: Effective and well-placed descriptions contribute to a logical site structure, which is favored by search engines and users alike.
- Foster customer loyalty: Providing consistently high-quality, informative content encourages customers to return to your site, trusting they’ll find what they need.
- Provide a distinct competitive advantage: Superior, well-researched descriptions can clearly differentiate your products from competitors, capturing more attention and sales.
- Support semantic search: Rich, contextually relevant descriptions contribute to a broader understanding of the topic for search engines, improving your site’s semantic footprint.
- Encourage further exploration: Including internal links in your descriptions can guide visitors to additional products, increasing page views and potential sales. Content writer for product descriptions
- Stay current with trends: Regularly updating descriptions to reflect current trends, seasons, or popular keywords can keep your content fresh and relevant, attracting more visitors.
Different types of product descriptions I can write
- SEO-optimized descriptions: Integrate keywords strategically to boost search engine rankings and visibility. Content writer for product descriptions.
- Brand-focused descriptions: Emphasize brand values and identity to create a consistent and compelling brand voice.
- Emotional appeal descriptions: Use persuasive language to connect with customers’ emotions and desires.
- Feature-based descriptions: Highlight and explain the key features and technical specifications of products. Product description content writer.
- Benefit-driven descriptions: Focus on how the product improves the customer’s life or solves their problems.
- Lifestyle descriptions: Describe how the product fits into the customer’s lifestyle, aspirations, or daily routine.
- Storytelling descriptions: Weave a narrative around the product to engage readers and create a memorable impression.
- Minimalist descriptions: Provide concise, clear, and straightforward information for quick decision-making. Content writing for product descriptions.
- Comparative descriptions: Compare products to help customers understand differences and make informed choices.
- Instructional descriptions: Include how-to-use information, tips, or guidance to add value and educate customers.
- Humorous descriptions: Inject humor to entertain and engage customers, making your product memorable.
- Luxury descriptions: Use sophisticated and elegant language to convey the premium quality and exclusivity of products.
- Technical descriptions: Provide in-depth technical details for customers who seek specifications and functionality.
- FAQ-style descriptions: Anticipate and answer common questions within the product description to inform and reassure buyers. Product description content writer.
- Eco-friendly descriptions: Highlight sustainability, ethical sourcing, or green aspects of products to appeal to environmentally conscious consumers.
So, how does a professional content writer or copywriter help you create the perfect product descriptions?
Buying is an emotional decision. You need a content writer who can make an emotional impact with your customers.
How do you make an emotional impact? By weaving a narrative.
As an experienced content writer, I know how important it is to empathize with your customers and write product descriptions that hit a nerve.
I know that product descriptions don’t work out of the box. They are specifically written for your audience.
It is very important that you write item descriptions according to your audience.
Some audience may prefer just 50 words. Some may prefer 200 words. Some prefer just the hard facts. Some want to read a story before they decide. Some like flowery language and some like official jargon.
What about using the manufacturer’s item descriptions?
When you are reselling something, many descriptions come from the manufacturer’s side.
For example, if you’re selling mobile phones, most of the models come with their own descriptions from the original manufacturer.
The problem with using the manufacturer’s descriptions is that they haven’t written these descriptions for your audience. They have simply described their product.
Even if they are selling the same product on their own website, they have written their descriptions catering to their own audience, keeping in mind their own branding message.
If people needed the same information, why would they purchase from you? Why not purchase from the original manufacturer?
There is a reason they are choosing to purchase from you.
I can write product descriptions for:
- E-commerce websites.
- Online retail stores.
- Websites like Amazon.com.
- Landing pages.
- Email marketing campaigns.
- Brochures and flyers.
Anywhere you want to describe your products in an engaging manner, my content writing and copywriting services can help you.
As a professional content writer and copywriter, I stick to the following guidelines when writing product descriptions
Completely understand what your target audience wants
In fact, this is one of my main strengths. I prefer to understand your target customers completely before I get down to writing your product descriptions.
Even small things matter such as the average age of your buyers, their interests, how often they have shopped from your website and such.
Follow a friendly and casual writing style
Unless there is a pressing exception, I write in a very easy-going manner.
It doesn’t mean I’m careless about my writing. As much as my knowledge goes, there will be no spelling and grammar mistakes.
I will use short, crisp sentences. Please remember that my intention is not to impress your customers, but to provide them the needed information in a conversational manner.
They will feel as if a friend is talking to them.
A knowledgeable friend who knows everything about the product and what it can deliver to them.
Focus on the benefits of the product from the customer’s perspective
It’s not about what you want to tell your customer, but what the customer wants to know.
Since you are trying to sell a product, obviously there is going to be a tendency to promise the stars (there is nothing wrong in that).
But the description must be written from the perspective of your customer. What does she want? Why does she want it? What are the features that are going to be most appealing to her? What is the problem that she is trying to solve?
Take for example a mobile phone. You may think that the camera of your mobile phone is its greatest asset and selling point. But what if your customer is looking for a mobile phone she can easily carry around and charge in as little time as possible?
As much as possible, I will try to understand what your customer is looking for and then write your product descriptions accordingly.
Tell the story of the product in the description
A story doesn’t always have to have a hero, villain, a conflict or a resolution.
As mentioned above in the case of the gemstones, in many descriptions I described how these gemstones are extracted from their natural sources, and then what journeys they take to turn into beautiful bracelets.
Improve search engine rankings through optimized product descriptions
If you have scores of products in your CMS, they can be a good source of higher search engine rankings, provided your product descriptions are optimized for SEO.
For example, if you think that people may be searching for “hand sanitizers that leaves no residue” then this must be there in your product description that “our hand sanitizers leave no residue”.
Or if people are searching for “handbags made of recycled paper” your description must have “our handbags are made of completely recycled paper”.
What I’m saying is, as an SEO copywriter, I can incorporate your primary, secondary and LSI keywords into your product descriptions, contextually without stuffing them needlessly.
Use call-to-action at strategical places
Of course, there is a “Buy” button under the description and people are aware that when they are reading your product description, they are supposed to buy your product after that.
In many instances, they don’t. They need to be specifically told to buy your product otherwise they are missing a big chance.
This is where you need call-to-action. You cannot under use it, you cannot overuse it. You need to strategically introduce it into the copy of your product description so that your customers can feel the pull without feeling it strongly and ending up resisting it in the process.
What makes me capable content writer for product descriptions?
- In-depth SEO knowledge: I bring extensive experience in SEO content writing, ensuring product descriptions are optimized for search engines, increasing visibility and traffic.
- Keyword integration expertise: I have a knack for seamlessly incorporating relevant keywords into engaging content, enhancing searchability without sacrificing quality.
- Target audience understanding: I possess a deep understanding of various target demographics, allowing me to tailor content specifically to resonate with the intended audience.
- Adaptive writing style: My ability to adapt my writing style to align with the product’s nature and the brand’s voice ensures a consistent and appealing user experience. Product description content writer.
- Engagement focus: I create captivating product descriptions that engage readers from the first word to the last, encouraging them to read more and eventually make a purchase.
- Clarity in communication: I excel in conveying complex product features and benefits in a clear, concise, and understandable manner, aiding in informed decision-making.
- Creative storytelling ability: My skill in weaving compelling narratives around products helps in establishing an emotional connection with potential buyers. Product description content writing.
- Persuasive writing techniques: I employ effective persuasive strategies in my writing, encouraging readers to take action, whether it’s making a purchase or exploring more products.
- Comprehensive research skills: I conduct thorough research for each product, ensuring every description is informed, accurate, and enhances the customer’s understanding.
- Competitive analysis: I analyze and understand what competitors offer, ensuring that the descriptions I write provide a competitive edge in the market. Content writing for product descriptions.
- Originality in content: I pride myself on creating unique, plagiarism-free content that stands out and captures the unique selling points of each product.
- Attention to detail: My meticulous approach ensures that every product description is detailed, leaving no important feature or benefit unmentioned.
- Efficient delivery: I am known for my ability to deliver high-quality content within tight deadlines, understanding the fast-paced nature of the e-commerce industry.
- Industry flexibility: My experience spans a wide range of industries, allowing me to write effectively for various products, from tech gadgets to fashion apparel.
- Brand consistency: I ensure that all content I create is in line with the brand’s tone, message, and values, reinforcing brand identity and customer loyalty. Content writer for product descriptions.
- Customer-centric writing: I always prioritize the customer’s perspective, focusing on what they care about most and addressing their needs and concerns through the content.
- Ability to evoke emotions: I write with the intent to tap into the customer’s emotions, understanding that emotional appeal can powerfully influence purchasing decisions.
- Culturally aware content: I produce content that is sensitive to and resonant with different cultures, ensuring the descriptions are appropriate and appealing to a global audience. Product description content writer.
- Strong language skills: My command of language is reflected in grammatically sound, well-structured, and vocabulary-rich content that elevates the perceived quality of the product.
- Commitment to ongoing learning: I continuously update my skills and knowledge in line with the latest SEO strategies and content marketing trends to ensure my writing stays relevant and effective.
- Openness to feedback: I see feedback as an opportunity for growth and improvement, always willing to refine and revise content to meet and exceed expectations.
- Analytical mindset: I regularly analyze the performance of the content I create, using insights to make data-driven improvements that enhance engagement and conversion rates. Content writer for product descriptions.
- Problem-solving approach: I anticipate and proactively address potential customer questions or objections within the product descriptions, providing a smoother path to purchase.
- Professional work ethic: My professionalism is evident in my reliable, consistent delivery of high-quality content and my respectful collaboration with clients and teams.
- Technical writing ability: I can distill complex technical information into accessible, user-friendly language, making even the most intricate products understandable for the average consumer.
- Understanding of multimedia: I recognize the power of complementing textual content with multimedia elements and know how to integrate these to enhance the overall impact.
- Trend-conscious content creation: I stay abreast of the latest trends and consumer preferences, ensuring that the content I create feels fresh, relevant, and appealing.
- Conversion-oriented writing: Every sentence I write is crafted with the primary goal of guiding the reader toward making a purchase, maximizing the ROI of each description.
- Brevity with impact: I understand the value of the reader’s time, delivering content that is both concise and impactful, communicating key messages quickly and effectively. Product description content writer.
- Innovative content strategies: I continuously seek new and creative ways to describe products, ensuring that content is not just informative but also intriguing and distinctive.
- Empathetic approach: I write with empathy, understanding the customer’s needs, desires, and pain points, and reflecting this understanding in every product description.
- Focus on sustainability: I can skillfully highlight eco-friendly aspects of products, appealing to environmentally conscious consumers and enhancing brand image.
- Cultural relevance: I ensure that all content is not only accurate and informative but also culturally relevant, resonating well with the intended audience’s values and norms.
- Commitment to quality: I rigorously proofread and edit my work to ensure that every piece of content delivered is of the highest quality, free from errors and inconsistencies.
- Strategic content planning: I approach content writing with a strategic mindset, planning and structuring descriptions to maximize long-term SEO benefits and customer engagement.
Looking for a content writer or an SEO copywriter who can write your product descriptions?
Contact me for more details.