Content writing services for LinkedIn articles

Content writing services for writing LinkedIn articles

Content writing services for writing LinkedIn articles

Looking for content writing services for LinkedIn articles?

Table of contents

  1. What are LinkedIn articles?
  2. Tips on writing convincing LinkedIn articles.
  3. Difference between publishing blog posts on a business website and publishing LinkedIn articles on LinkedIn.
  4. Content writer for LinkedIn articles.
  5. Different ways regularly publishing LinkedIn articles establishes your thought leadership.
  6. What are the advantages of hiring content writing services for LinkedIn articles?
  7. Why hire my content writing services to publish LinkedIn articles?
  8. What are the benefits of publishing LinkedIn articles?
  9. What type of LinkedIn articles can I write?

Through my content writing services I can help you publish authoritative LinkedIn articles and as a result, become a thought leader. This can help you build trust and credibility with your customers and clients. They begin to take you seriously.

What are LinkedIn articles?

LinkedIn articles are a feature offered by LinkedIn, the professional networking platform, allowing users to publish longer-form content, similar to a blog post. Here are some key aspects of LinkedIn articles:

  • Extended Format: Unlike regular LinkedIn posts, articles allow for more in-depth content, with a higher word limit, enabling users to delve deeper into topics. Copywriter for LinkedIn articles.
  • Professional Focus: Articles on LinkedIn are typically professional in nature, focusing on industry insights, career advice, thought leadership, and company news.
  • Rich Media Capabilities: Users can enhance their articles with images, videos, and external links, making them more engaging and informative. Copywriting services for LinkedIn articles.
  • Audience Engagement: Articles can be liked, commented on, and shared by other LinkedIn users, facilitating engagement within the professional community.
  • Visibility: Published articles are part of your profile and can be seen by your connections as well as others, depending on your privacy settings. They can also appear in LinkedIn search results and sometimes in external search engines. Content writing services for LinkedIn articles.
  • Personal Branding: Writing articles is a powerful way to build personal brand, demonstrate expertise, and share insights with a professional audience.
  • Networking Opportunities: Publishing articles can lead to new connections, discussions, and opportunities, as it showcases your knowledge to a broader audience.
  • Analytics: LinkedIn provides analytics for articles, offering insights into who is reading your content, where they come from, and how they interact with it. Content writer for LinkedIn articles.

LinkedIn articles offer a platform for professionals to share more extensive content than regular posts, enhancing their visibility, credibility, and engagement within their professional network.

Tips on writing convincing LinkedIn articles

  • Know Your Audience: Understand your LinkedIn audience’s interests and industry. Tailor your content to their needs and expectations.
  • Choose Relevant Topics: Select topics relevant to your field and trending in your industry. This ensures higher engagement.
  • Craft a Compelling Headline: Make your headline catchy and clear. It should immediately grab attention. Content writer for LinkedIn articles.
  • Use a Professional Tone: Maintain a professional and respectful tone. LinkedIn is a professional platform.
  • Start with a Strong Opening: Begin with an interesting fact or question. This hooks the reader right away.
  • Keep Paragraphs Short: Use short paragraphs for easy reading. Long blocks of text can deter readers.
  • Incorporate Bullet Points and Lists: Use bullet points to break down complex information. They make the article more scannable. Copywriter & content writer.
  • Include Relevant Images: Add images to enhance your message. Ensure they are high-quality and relevant.
  • Use Subheadings: Subheadings help organize content. They guide readers through your article.
  • Tell a Story: Share personal experiences or case studies. Stories make your content relatable and engaging. Copywriting services.
  • Provide Value: Offer useful and actionable advice. Your content should benefit the reader.
  • Use Data and Statistics: Support your points with relevant data. This adds credibility to your article.
  • Include a Call-to-Action: Encourage readers to engage. Ask a question or invite comments.
  • Keep It Concise: Be clear and to the point. Avoid unnecessary fluff.
  • Edit Thoroughly: Proofread for grammar and spelling errors. A well-edited article reflects professionalism. Content writing services.
  • Use SEO Practices: Incorporate relevant keywords. This improves the visibility of your article.
  • Engage with Comments: Respond to comments on your article. This fosters a sense of community.
  • Update Regularly: Post articles consistently. Regular updates keep your audience engaged.
  • Follow Industry Trends: Write about current trends in your industry. This shows that you’re up-to-date.
  • Show Expertise: Demonstrate your expertise and experience. It builds trust with your audience. Content writer for LinkedIn articles.
  • Be Authentic: Share your genuine opinions and insights. Authenticity resonates with readers.
  • Use a Friendly Tone: Even in a professional setting, a friendly tone can be engaging. It makes your writing more approachable.
  • Incorporate Quotes: Use quotes from industry experts. They add authority to your article.
  • Ask for Feedback: Invite readers to share their thoughts. This can provide valuable insights for future articles.
  • Promote Your Article: Share your LinkedIn article on other social media. This increases its reach. Copywriter for LinkedIn articles.
  • Avoid Jargon: Use clear and simple language. Not everyone is familiar with industry-specific terms.
  • Focus on Solutions: Address common problems in your industry. Offer practical solutions.
  • Be Consistent in Your Voice: Maintain a consistent voice throughout your article. It should reflect your personal or brand’s identity.
  • Include a Strong Conclusion: Summarize the key points at the end. Leave the reader with something to remember.
  • Stay Updated on LinkedIn Features: Utilize the latest LinkedIn features for articles. They can enhance your content’s impact.

Difference between publishing blog posts on a business website and publishing LinkedIn articles on LinkedIn

  • Audience: Blog posts target a broader audience, while LinkedIn articles focus on professional networks and industry peers.
  • SEO Impact: Blogs on a business website contribute directly to the website’s SEO, whereas LinkedIn articles primarily enhance visibility within LinkedIn. Content writer for LinkedIn articles.
  • Ownership: You own the content on your business blog, but LinkedIn owns the platform where you publish articles.
  • Customization: Business blogs allow more customization in design and layout, while LinkedIn articles follow LinkedIn’s standard format.
  • Length Flexibility: Blog posts can vary greatly in length, but LinkedIn articles often require a more professional, concise approach. Copywriter for LinkedIn articles.
  • Integration with Website: Blog posts can integrate seamlessly with other elements of your website, unlike LinkedIn articles.
  • Analytics: Website blogs offer detailed analytics via tools like Google Analytics; LinkedIn provides its own, more limited analytics for articles.
  • Monetization Options: You can monetize a business blog through ads or affiliate links, which isn’t possible with LinkedIn articles.
  • Content Ownership: You retain full rights to blog content, but LinkedIn articles are subject to LinkedIn’s terms of service. Copywriting services for LinkedIn articles.
  • Update Frequency: Blogs often require regular updates for SEO, whereas LinkedIn articles can be less frequent.
  • Comments and Engagement: LinkedIn articles typically see higher professional engagement, while blog comments can be more varied.
  • Sharing Capability: Blog posts can be shared across various platforms, while LinkedIn articles are primarily shared within LinkedIn.
  • Call-to-Action Flexibility: Blogs allow for diverse calls-to-action, whereas LinkedIn articles are limited by LinkedIn’s format.
  • Multimedia Options: Business blogs often support a wider range of multimedia and interactive content compared to LinkedIn. Content writing services for LinkedIn articles.
  • Backlinking Strategy: Blogs are ideal for a strategic backlinking approach, which is less applicable on LinkedIn.
  • Target Audience Control: You can tailor blog content to specific audience segments, while LinkedIn articles reach a more general professional audience.
  • Lead Generation: Business blogs can be optimized for direct lead generation, which is less direct through LinkedIn articles.
  • Content Variety: Blogs can cover a wider range of topics, while LinkedIn articles typically focus on professional and industry-related content.
  • Branding Consistency: Blogs allow for consistent branding aligned with your business, which is more constrained on LinkedIn. Content writing services.
  • Content Lifespan: Blog content can remain relevant longer, while LinkedIn articles may have a shorter lifespan of engagement. Copywriter.
  • Access Control: You control access to your business blog, but LinkedIn articles are subject to LinkedIn’s access policies. Content writer.
  • Distribution Networks: Blogs benefit from various distribution channels, but LinkedIn articles rely mainly on LinkedIn’s network.
  • Technical Requirements: Running a blog requires some technical upkeep, whereas publishing on LinkedIn does not. Copywriting service.
  • Content Syndication: You can syndicate blog posts to multiple platforms, which is not the case with LinkedIn articles.
  • Mobile Optimization: Blogs require separate mobile optimization, but LinkedIn articles are automatically optimized for mobile.
  • Immediate Reach: LinkedIn articles can immediately reach a large network, unlike blog posts which may need time to gain traction. Content writing services.
  • Author Attribution: LinkedIn articles are clearly attributed to an individual, while blog posts can be attributed to a company or various authors.
  • Interactive Features: Blogs can include interactive features like quizzes and polls, which are not available in LinkedIn articles.
  • Collaboration Opportunities: Blogs offer more opportunities for guest posts and collaborations, which are limited on LinkedIn. Copywriting services.
  • Content Promotion: Promoting blog content requires a separate strategy, whereas LinkedIn has built-in promotion mechanisms.

Content writer for LinkedIn articles

Why is thought leadership so important on the Internet?

It is important because although these are the times of post-Covid Zoom meetings, you rarely meet people face-to-face. Also, let me give you my own example, for every content writer, there are 50 other content writers you can find for your business or for writing linking articles. Why would you choose me?

You will choose me if you respect my views.

How do you respect my views? You respect my views when you come across authoritative content written by me.

If you are looking for a content writer you can trust, whom are you going to work with? Someone you have rarely come across on LinkedIn or even through email or other social media networks, or someone you regularly come across through useful updates and LinkedIn articles?

You may say that why am I not publishing LinkedIn articles regularly as a content writer?

My case is different. I already have a thriving blog in the sense that I generate good amount of traffic through my own content writing and copywriting blog. I want to keep all my content at a single place.

Consequently, all the articles and blog posts that I could have written for LinkedIn, I end up publishing on my own blog. That is a different issue.

LinkedIn is a thriving platform of professionals who are looking for business opportunities. Unlike other social networking platforms, people are not put off if you approach them for professional reasons. Nonetheless, very few people like to be approached directly.

What they like instead is, coming across authoritative material from you and then deciding on their own whether they want to work with you.

Through authoritative LinkedIn articles, people are drawn to your profile and from your profile, they can read about your professional capabilities – what value you can deliver to them.

Different ways regularly publishing LinkedIn articles establishes your thought leadership

  • Demonstrates Expertise: Regular articles showcase your deep knowledge in your field, establishing you as an expert.
  • Builds Credibility: Consistent, quality content builds trust with your audience, enhancing your credibility.
  • Engages Professional Community: Frequent articles spark discussions among peers, engaging your professional community actively. Content writer for LinkedIn articles.
  • Expands Your Influence: Regular posts expand your reach, making you a known voice in your industry.
  • Highlights Innovative Ideas: Sharing new and innovative ideas regularly sets you apart as a forward-thinker.
  • Offers Valuable Insights: Providing valuable insights consistently helps others, reinforcing your role as a helpful leader.
  • Encourages Collaboration: Your articles can invite collaborations, growing your network of professional relationships.
  • Reflects on Industry Trends: Regularly commenting on trends shows you’re well-informed and a reliable source of information. Copywriter for LinkedIn articles.
  • Inspires Others: Your articles can inspire others in your field, further solidifying your leadership role.
  • Increases Visibility: Frequent posting keeps you visible in your network, keeping you top of mind.
  • Attracts Opportunities: As a thought leader, your articles can attract new business or career opportunities. Copywriting services for LinkedIn articles.
  • Shapes Industry Conversations: Your content can influence industry discussions and viewpoints.
  • Showcases Problem-Solving Skills: Regularly providing solutions to industry problems demonstrates your problem-solving ability.
  • Fosters Trust and Loyalty: Consistent, helpful content fosters trust and loyalty among your followers.
  • Highlights Your Unique Perspective: Regular articles allow you to share your unique perspective, differentiating you from others. Content writing services for LinkedIn articles.
  • Encourages Mentorship: As a thought leader, your articles can mentor and guide others in your field.
  • Builds a Personal Brand: Each article contributes to your personal brand, defining who you are in the professional world.
  • Facilitates Learning and Growth: Sharing your learning and growth journey can inspire and educate others.
  • Drives Innovation and Change: Your insights can drive innovation and change within your industry.
  • Enhances Networking: Regular articles keep you engaged with your network, enhancing your professional connections.

What are the advantages of hiring content writing services for LinkedIn articles?

  • Enhance Online Visibility: Professionally written LinkedIn articles boost your business’s online presence, attracting more views and followers.
  • Establish Thought Leadership: Quality content positions your business as an industry leader, building trust and authority.
  • Increase Engagement: Engaging articles encourage interactions, leading to increased engagement and a stronger network. Copywriting services for LinkedIn articles.
  • Drive Website Traffic: Articles with strategic links can direct readers to your website, increasing traffic and potential leads.
  • Improve SEO Rankings: SEO-optimized LinkedIn content enhances your visibility on search engines, drawing more organic traffic.
  • Showcase Expertise: Well-crafted articles demonstrate your business’s expertise, setting you apart from competitors.
  • Build Brand Awareness: Regular posts keep your brand at the forefront of your audience’s mind, boosting recognition. Copywriter for LinkedIn articles.
  • Foster Professional Relationships: Quality content can initiate conversations, fostering valuable professional relationships.
  • Generate Leads: LinkedIn articles can be a tool for lead generation, attracting potential clients or partners.
  • Stay Relevant: Consistent posting keeps your business relevant and in the conversation within your industry.
  • Encourage Shares: Shareable content expands your reach, exposing your business to a broader audience. Content writer for LinkedIn articles.
  • Provide Value: Informative articles provide value to your audience, strengthening their connection to your brand.
  • Tailor to Target Audience: Customized content resonates with your specific audience, making your messaging more effective.
  • Showcase Products/Services: Articles can subtly highlight your products or services, informing potential customers.
  • Gather Feedback: Reader comments on articles provide valuable feedback and insights into customer needs and preferences. Copywriter for LinkedIn articles.
  • Enhance Credibility: High-quality content enhances your business’s credibility and professionalism.
  • Support Marketing Strategies: LinkedIn articles complement other marketing efforts, creating a cohesive brand strategy.
  • Offer Industry Insights: Sharing industry news and insights establishes your business as a knowledgeable source.
  • Diversify Content: Different types of articles (case studies, how-tos, opinions) keep your content fresh and engaging. Content writing services for LinkedIn articles.
  • Personalize Brand: Personal stories or insights add a human element to your brand, making it more relatable.
  • Monitor Trends: Writing about current trends shows that your business is up-to-date and forward-thinking.
  • Increase Sales: Articles can subtly guide readers towards making a purchase decision, boosting sales.
  • Educate Audience: Educational content can help your audience understand your industry and business better. Content writer for LinkedIn articles.
  • Strengthen Community: Shared content creates a sense of community among your followers, enhancing loyalty.
  • Save Time and Resources: Outsourcing content writing frees up your time and resources to focus on core business activities.
  • Achieve Consistency: Regular, consistent posting is key in maintaining and growing your LinkedIn presence.
  • Adapt to Platform Changes: Professional writers stay abreast of LinkedIn updates, ensuring your content remains effective. Copywriting services for LinkedIn articles.
  • Gain Competitive Edge: High-quality, unique content sets your business apart in a crowded digital space.
  • Increase ROI: Effective LinkedIn articles can offer a high return on investment through increased visibility and business opportunities.
  • Leverage Analytics: Analyzing article performance helps refine future content strategy for better results.

Why hire my content writing services to publish LinkedIn articles?

I can write research-based articles. I can write topical articles. If you want to publish long LinkedIn articles to display your depth of knowledge of a particular topic, I can write that.

All I need is the title, a basic outline, and if possible, some reference links from where I can get the relevant information for your LinkedIn article. Even if you cannot obtain reference links, it does not matter, I can find them by myself but of course, I may charge for the time I am spending researching material.

What are the benefits of publishing LinkedIn articles?

LinkedIn is widely used by B2B marketers. It is one of the most effective ways to grow your audience based on your business. People normally share regular posts, photos and videos, and sometimes, such non-distinguishable updates can become a noise rather than enabling you to convey your expertise.

This is where publishing LinkedIn articles can help you stand out. Everybody publishes posts. In fact, polls on LinkedIn are becoming a nuisance. There is little to distinguish you from other LinkedIn users.

Articles are long pieces of content. In case your LinkedIn article is featured by the editorial board, this can instantly enhance your visibility and draw thousands of visitors to your profile, or even to your website.

A great thing about LinkedIn is your target audience is already following you. You may already have thousands of followers (it’s fine if you don’t have thousands). You may already have contacts. The contacts of your contacts can see your updates when they like your article, comment on it, or share it on their own timeline. You increase your visibility vertically and horizontally.

What type of LinkedIn articles can I write?

As a professional content writer I can write a variety of LinkedIn articles, for example

  • Demonstrating your expertise over a topic.
  • Describing various professional activities of your organization.
  • Industry insights.
  • Press releases and news breaks.
  • Your existing repurposed blog posts.
  • Feature release.

Are you looking for a professional content writer to write your next LinkedIn article? Contact me today for more information.

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