Looking to improve your content marketing strategies?
As you must know, content marketing involves creating and distributing valuable, relevant and consistent content.
This helps you attract and engage your target audience.
This in turn builds your brand awareness, establishes your authority, and drives customer engagement and conversion.
This is where content marketing consulting services can help you.
Content marketing consulting services help you with
- What content you should publish?
- What publishing and social media platforms should you use to publish and distribute your content?
- What topics you should focus on?
- What should be the frequency of your content publishing?
- What format will be preferred the most by your target audience?
- Maintaining consistency when it comes to publishing quality and relevant content.
These are some basic attributes of content marketing consulting services.
Why you need content marketing and consulting services
The advertising and marketing landscape is changing fast, and content marketing and consulting (telling people what type of content to publish to target what type of audience) is playing a big part in this.
According to this source 61% consumers are more likely to buy from businesses who regularly publish useful, informative content.
Businesses all over the world are realizing that their audiences don’t appreciate push marketing; what they want is constant engagement and two-way communication.
Content marketing is the best way of reaching out to your target audience, engaging them and eventually, converting them, and my consulting services can help you in a significant manner.
Aside from writing content and publishing it, you need a strategy that helps you figure out what content to publish, which platforms and communication channels to target, how to reach your audience, how to engage it and how to keep it informed.
Consulting can help you in this regard.
Through my content marketing and consulting services I help you
- Find out what your core audience is looking for
- Create and publish content that is needed
- Understand the language and search terms your target visitors are actually using
- Shortlist channels through which you can promote and market your content
- Streamline content publishing according to the attention you want to get
- Understand web analytics and reorient your content marketing efforts accordingly
Benefits of working with a content marketing and consulting service
Brand recognition and familiarity
Wouldn’t it be wonderful if by the time your customers and clients approach you they are already familiar with the major features and benefits of your products and services, and they are also acquainted with the way you like to conduct your business?
Most of the business on the Internet happens on the basis of trust and a sense of familiarity.
People who are more familiar with you will more eagerly buy your products and services.
Search engine optimization
The recent updates from Google have proven that your entire search engine optimization depends on your content.
Whether it is content on your own website/blog, your authority on various social networking platforms or your content and links appearing on other websites or blogs, it is all about content marketing.
And it is not just any content, your content needs to be valuable, relevant and well-written.
It should also be easily accessible.
Professional consulting services can streamline your SEO and conversion efforts.
My content marketing and consulting services also help you cover all the relevant topics your target customers and clients might be interested in.
Once you have set rolling a well-defined and well-targeted content marketing strategy you want to provide every possible information related to your business to your visitors so that they are completely educated and empowered.
This makes you cover all the topics related to your business.
This further makes you cover all the relevant keywords and key phrases your customers and clients will use while trying to find you on the search engines.
A sustained content marketing effort automatically improves your search engine rankings.
Higher conversion rate
You need search engine traffic, and you need engagement, but eventually, what you need is a high level of conversion rate and my content marketing and consulting services can help you improve your conversion rate.
All the traffic that comes to your website needs to convert in order to make you money.
In this regard my content marketing and consulting services – both on-site and off-site – achieves two things for you:
- Bring targeted traffic to your website
- Engage that targeted traffic meaningfully so that it not only sticks to your website for a longer time but also does business with you
Traffic doesn’t just come from search engines.
It can come from multiple online and off-line sources.
For the sake of this page, let us focus on just online sources.
Your website gets traffic from
- Search engines (of course)
- Social media and social networking websites
- From other websites and blogs who have published your links in order to endorse your content
- Submission of articles and blog posts on other websites and blogs (as a payback they allow you to include your link and a brief introduction in the resource box)
- E-books, white papers and case studies that people may download from your website or your partner websites
- Online discussion forums and bulletin boards
- Trusted and reputed press release websites
- Your e-newsletter
- Paid advertisements in the form of links and banner ads
- Content syndication websites
A big part of my content marketing and consulting involves spreading your content across various channels so that it becomes available to a wider audience.
You may not like to target all the channels (for instance, your target audience may be active on Slideshare and LinkedIn but not on Facebook and Twitter) and you will have to figure out what platform your target audience prefers.
This is where my content marketing and consulting services can help you.
Who is a content marketing consultant?
A content marketing consultant gives you expert advice on creating content strategies to educate and engage your audience.
Why not do content marketing yourself? Why hire a content marketing consultant?
Yes, you can do content marketing by yourself, and I would suggest, if you feel you can do it, you should definitely do it by yourself. Why?
I have experienced that clients who have a very strong opinion on how their content should be, interfere a lot, and this is understandable. They want every sentence, every paragraph, just as the way they want it.
This slows down the content marketing process and delays positive results.
They should rather work on their content marketing strategy by themselves and seek help in very specific areas where they are sure they don’t have the needed expertise.
It is best to hire a content marketing consultant if you have no idea what to do and where to go.
Hire a content marketing consultant if you are prepared to trust their judgement.
The ideal reason to hire a consultant is if
- You don’t have time and resources to consistently publish targeted content.
- Although you have been publishing content for long, you don’t see any positive results.
- You have a limited budget, and you don’t want to hire a content marketing team on full-time basis.
What is the typical content marketing consulting process?
Providing content marketing consulting services involves a systematic process to help businesses develop and enhance their online content marketing strategies.
Here is a detailed description of the typical steps involved in content marketing consulting services:
Initial assessment and objective setting
It’s important to know exactly what you want to achieve through content marketing.
Once you embark upon your content marketing journey, there are practically infinite roads and every road leads to another destination.
This is the reason why many content marketing campaigns don’t deliver the right results: it’s because people have no idea why they are doing content marketing.
I can help you with clearly defining your objectives. Who do you want to target? How do you want people to react once they have accessed and consumed your content?
Do you want to generate leads? Do you want to educate your audience? Do you want them to subscribe to your email updates? Do you want to increase your social media visibility? Do you want to raise awareness?
These are important questions because they are going to decide the direction of the content that you publish and distribute.
Assessment of your current content status
I can help you audit your current content. Even if not regularly, have you been publishing content on your website or blog on on-off basis?
Sometimes existing content can be streamlined and tweaked to increase your visibility and improve the overall quality of your content.
You just need to incorporate your keywords and restructure the content in such a manner that important information is easier to find and spot.
Even your social media accounts may have some good content that can be analyzed and put to better use.
Targeting and publishing tools
What tools you use to publish your content can have an impact on your search visibility. Some tools are better for SEO, some are not so good. For example, I prefer WordPress because it keeps unnecessary code to the minimum.
How are you analyzing the performance of your content? Do you use any analytics tools, such as Google Analytics?
Every social media app for social media tools these days comes with its own analytics section that can give you a good insight on how your friends and followers are interacting with your updates.
Then we come to use a persona. These are the typical traits of your target audience. Are you targeting young people or a bit older? Male, female, or both? People capable of buying luxury items? People looking for health products?
Your content must target the right persona.
What are your competitors doing in terms of content marketing?
You can learn a lot from your competitors, especially successful competitors. What are they doing right? How are the executing their content marketing strategy? What type of content works for them?
Based on the scope of the work, as your content marketing consultant, I can help you study your competitors and obtain useful information from their strategy.
Your current messaging
How do you convey your brand message? What impressions do people get when they read your blog posts and social media posts? Do they get enough information from your webpages? Are they prompted to act? What is the CTR of your individual pages?
Your messaging must align with your overall marketing strategy. It should be consistent with your brand’s identity. It should be clear and simple. It must have clearly defined tone and voice. It must carry an emotional appeal. There must be a way to measure the performance of your messaging.
The development of your content marketing strategy
Defining a content marketing strategy
After you have followed the steps listed above and gathered enough information, it’s time to define your content marketing strategy through consultancy.
Aside from setting clear goals and objectives, it includes identifying your target audience, doing keyword research, and then deciding what type of content will be suitable for your business.
The biggest benefit of working with a content marketing consultancy is that you have a well-defined calendar. You know exactly what you’re going to publish in the coming days, weeks, sometimes even months.
Content creation – writing, formatting, and publishing – is an integral part of my consultancy services. In fact, in most cases, I write content for businesses.
It is better to decide in advance how you’re going to measure success and analytics. You need to determine the key performance indicators you will use to measure the success of your content marketing efforts. Common metrics may include website traffic, conversion rate, social media engagement, and sales.
Although allocating budget to your content marketing strategy is your internal matter, a consultancy can help you what would be an appropriate budget for your needs.
After that, once the ball sets rolling, it’s pretty much the same thing being done repeatedly. You re-purpose your existing content. Your monitor and adapt. You collaborate with the right content creators.
Remember that a big part of content writing is continuing to produce and publish highly relevant content.
Recommendations and Fixes
Through my content writing services I can also help you identify the strengths and weaknesses of your existing content. I can recommend some changes to your existing content or even your content marketing strategy.
Then afterwards you can decide whether you want to hire my services, or you would like to implement the changes through your in-house staff.
My content marketing consulting services follow a structured approach, starting with a thorough assessment of your business objectives and current content marketing setup.
I use my experience and expertise to develop a customized strategy, recommend improvements, and provide various options for implementation. I can also help you with studying the key metrics to ensure that your content marketing strategy drives the desired results.
A list of tasks that a content marketing consultant can perform for their client:
- Conduct keyword research and analysis.
- Develop a content marketing strategy.
- Create a content calendar.
- Write and edit blog posts.
- Craft compelling website copy.
- Optimize content for SEO.
- Manage social media content.
- Plan and execute email marketing campaigns.
- Create video content.
- Design infographics.
- Develop case studies.
- Curate industry-relevant content.
- Conduct competitor analysis.
- Monitor website analytics.
- Perform content gap analysis.
- Manage content distribution.
- Engage in influencer outreach.
- Conduct A/B testing.
- Monitor online reviews and reputation.
- Run PPC ad campaigns.
- Develop whitepapers or ebooks.
- Coordinate content promotions.
- Implement content upgrades.
- Craft newsletters.
- Create landing pages.
- Perform content audits.
- Set up and manage webinars.
- Generate user-generated content.
- Manage a content team or writers.
- Create visual content (images, memes, gifs).
- Monitor and respond to audience comments.
- Build backlinks through outreach.
- Implement content personalization.
- Collaborate with design and video production teams.
- Measure and report on content marketing ROI.