Are you a business coach or a life coach? Are you looking for a competent content writing service to improve your conversion rate and search engine rankings of your business or life coaching website?
As a professional content writer, I can add value to your business coaching or life coaching website in the following ways:
- Instill confidence in the readers.
- Establish your authority.
- Share your wisdom and experience as a dependable business coach or life coach.
- Demonstrate your ability to understand people’s (and organizations’) problems and then present the right solutions.
- Write for outreach campaigns through email and social media.
- Regularly publish blog posts that educate your visitors on various aspects of business and life coaching.
Coaching businesses are mushrooming everywhere. An increasing number of people are realizing that seeking such help is not a stigma. It is not a statement on one’s frame of mind.
Up till a few years ago, whenever someone talked about coaching, people thought about tutors providing study assistance to school and college students. We have thousands of such coaching centers in India, especially for youngsters preparing for engineering and medical entrance exams.
Quality scientific coaching was available just in Western countries like the USA or UK. These days, even countries like India have successful business and life coaches and people pay a good fee to them. There are various international coaching federations and people regularly get training to become professional coaches.
These days coaching is provided in multiple streams such as business coaching, life coaching, financial coaching, leadership coaching, corporate coaching, fitness coaching, marketing coaching, and basically any activity or aspect of life that requires guidance from a person who has the expertise as well as the experience.
The growing trends of business and life coaching and how my content writing can help
I often stress that to be a convincing content writer one should be able to empathize with the people for whom the content writer is writing. This is exactly what a business or a life coach needs. She (or he) needs to convey to people that she can empathize and understand what problems they are going through and how she can solve those problems.
The importance of business coaching
Professionals and companies hire business coaches or leadership coaches to fast-track their growth as individuals and as companies. Organizations and businesses are constantly facing new challenges because they function in a highly volatile world.
They quickly need to adapt to customer demands. They need to face new industry entrants and disruptors. They need to retain their talent. They need to keep their employees motivated and driven. They need to inculcate a sense of leadership among their managers. They want to develop a clear vision without getting distracted from their core values. They want to remain focused. It can be a stressful environment. Timely business coaching can help organizations build formidable teams and supercharge the bottom line.
Through my reader-focused, solution-centric content writing I can help you convince your visitors that you can help them with all the above-mentioned problems and challenges. For that, you need to share your knowledge, you need to disseminate your wisdom. You need to show them that you are experienced, and you have helped professionals and organizations excel in their respective fields.
You need a content writer who is consistent. You need a content writer who understands how to write for people as well as for search engine algorithms.
You need traffic from search engines for the right search terms. When the traffic comes to your website, you need to convert that traffic. One doesn’t solve the purpose without the other. As a content writer I can achieve both for you – improve your SEO as well as conversion rate.
The importance of life coaching
The same fundamental philosophy that helps businesses and professionals also underpins life coaching. It is more person-centric, though.
A life coach acts as a guide to people who want to progress in their lives and attain fulfilment, whether it is in the realm of health, family relationships, finance, or career.
A life coach can help you change your mindset from negative to positive. She helps you feel good and take steps to improve your life. She can lead you towards self-fulfillment. She can guide you through complicated relationships at home as well as at workplace. She can help you overcome trauma, unshackle yourself from past experiences, and embrace a positive mindset.
Many people often confuse life coaches with shrinks or counsellors, but life coaches don’t just work with people who are dealing with some mental issues. Normal people, normal professionals, want to improve their quality of life but instead of working through trial-and-error, they want a roadmap, and they want someone who can keep a close watch on them. They want someone who is unbiased, and someone they can always turn to when they need advice without judgement.
As a content writer I can help you establish yourself (as far as your website goes) as a dependable and amiable life coach. Through my content writing services I can help you improve your search engine rankings for all the important keywords and related search terms so that people who need your help, can find you.
For that, I can write regular blog posts that are engaging, informative, and full of warmth and confidence. I can write copy for the main website content. I can write marketing copy for landing pages and sales funnels. I can write your email campaigns. I can write your social media updates.
Being able to connect to readers is one of my core strengths. I don’t pretend. I don’t try to impress people. I just convey what I feel. This is very important when someone is writing for a business coaching or a life coaching website. One must come out as a genuine person.
A list of my content writing services for business and life coaching businesses
I am a writer first, and then a content writer. Yes, it matters.
Being a writer, I can weave narratives. I can be passionate through my writing. I’m convincing. It also means that I can do multiple forms of writing. These include
- Website content for business and life coaching websites.
- Landing page copy.
- Promotional copywriting.
- Copywriting for email marketing campaigns.
- Longform blog posts.
- Case studies.
- Engaging social media posts.
- Explainer video scripts.
- Service descriptions.
- Educational and informative articles.
and everything in between.
My SEO content writing can improve your search engine rankings
As a coach you may want to get targeted traffic from Google. For instance, if someone searches for “business coach for an IT company” or, “life coach for emotional and career well-being”, people should be able to find you, and book your coaching sessions or hire you as a consultant.
If you are reading this page, there is a great chance that you have found the link on Google, which means that I’m able to improve my search engine rankings for the related search terms.
When I’m writing this, I’m writing for your search intent: you’re looking for a content writer or a content writing service. You want someone to write convincingly and authoritatively for your business or life coaching website. You are looking for a writer you can rely on. A writer who can be consistent.
As a trained SEO content writer, I know how to write optimized content based on your primary keywords, secondary keywords, and LSI keywords. I don’t needlessly use search phrases. I make them a part of the entire writing process, in terms of providing solutions to the problems your target audience is facing.
Most of the writers can either focus on writing optimized content (that makes machines happy) or user-friendly content (that makes humans happy). Although, given a choice, you should go for content that makes your users/visitors happy and after that you should think of making the machines happy, in a realistic world, you need to make both happy.
You need quality search engine traffic (people using the right search terms) and then you want the traffic to convert. I can help you with both.
Contact me today to know more how I can write effective content for your business coaching or life coaching website.