What is organic SEO and how is it different from any other SEO, if that exists?
And how does content writing help you in this regard?
In case you are in a big hurry and don’t want to read the entire post, here is a summary video for you
In very simple terms, organic SEO means naturally improving your search engine rankings without having to resort to advertising.
Your links appear in the search engine results for their inherent strength and value and not because you are paying for the placements.
Quality content writing improves your organic SEO.
The benefits of organic SEO are that once you have improved your rankings naturally, all the traffic that you get from search engines like Google is free.
When your content ranks on the strength of its quality, it remains in its top positions for a long time.
You can get targeted traffic due to your organic search engine rankings for months, even for years.
When I first heard of organic SEO I thought it must be some exotic and cryptic way of optimizing web pages.
Then I did some research and was pleasantly surprised to discover that without even knowing what is organic SEO I was practicing it while creating content for not just my own website, but also for my clients.
Organic SEO means getting good rankings for your targeted search terms on various search engines without having to pay the search engines for the placements.
If you’re still wondering what that means, when you carry out searches on Google, for instance, you see the regular results, but at the top, and also on the right-hand side, you see highlighted boxes, sometimes with the heading “Ad related to ‘search term'” – these are paid placements and you pay Google for every click.
[Quick note: Originally, this web page was written many years ago and I am updating it just now. The format of showing organic search results and promoted search results has been changed now.]
Organic results are all those links and their descriptions Google ranks and lists according to its algorithm.
This is where every business wants to appear.
So if somebody asks you, what is organic SEO, it is your attempt to appear within these results, and preferably, on the first page.
How does content writing help you in organic SEO?
Naturally improving your search engine rankings is all about publishing highly valuable and relevant content, on regular basis.
Two things matter a lot for your higher search engine rankings:
- Valuable content that your visitors find relevant and useful.
I will first explain why regularity is important.
Google is constantly looking for fresh content.
When it comes to choosing between old content and new content, if there is a small difference in quality, Google goes for new content.
Regularly publishing content also makes Google crawl your website and blog with greater frequency.
When you don’t publish content regularly, it may take weeks, even months for Google to take note of what you are publishing on your website or blog.
For example, if you publish 1-2 blog posts or web pages every month, this is the frequency with which Google or any other search engine will crawl and index your content.
Consequently, it may take a month, or even more, for your latest link, to appear in the search results.
On the other hand, if you are publishing every day, or every second day, this is the frequency with which Google visits your website and fetches new information.
Whenever you update your website or blog, the changes are quickly reflected in the search results.
You don’t have to wait for a month or two.
Here we are just talking about organic SEO.
Now, we come to the engagement and interaction part.
This is where quality and relevance of your content writing matter.
Google’s algorithm takes into account the interaction that people have with your content (the content they find in search results) when ranking your content.
If people don’t find your content useful and relevant, they don’t spend much time exploring your website or blog.
Within a few seconds they come back to Google and carry on the same query.
This tells Google that your website holds inferior quality content and this begins to have an adverse effect on your organic search engine rankings.
Therefore, if you want to increase your organic search engine rankings, it is imperative that you regularly publish high-quality content.
What are the benefits of organic SEO
Now that you know what is organic SEO, naturally you would like to know what are the benefits of improving the SEO of your website organically rather than going for paid listings that can be extremely fast and efficient, despite the cost.
I am not against paid listings and these days even I am using them for certain keywords.
But they are never a long-term solution.
Suppose I’m not able to rank well for “content writing services” (I am not able to, actually), instead of waiting for my organic SEO to take shape for this particular search term, I would rather pay for the placement so that by the time my organic search engine rankings improve for this, I don’t lose the business that I might have gotten with better visibility for this phrase.
This is why every search engine marketing effort involves both organic SEO as well as paid SEO.
Listed below are a few benefits of organic SEO.
People click more on organic search results
Given a choice between clicking paid placements and natural search results, people prefer to click natural search results.
Maybe unconsciously they know that anybody can appear under the paid placements section but it is very difficult to appear, especially within the top 10 results, on your own, by the sheer value of your content.
Another reason might be that when you have good rankings, it means that you are implementing all the recommendations of the search engine and the search engines make their recommendations according to user behavior.
For instance, there is a 99% possibility that the keyword they have just used to carry out the search will appear as a hyperlink among the search results and this makes them click the hyperlink.
This doesn’t always happen in the paid listings.
What organic SEO does is, it forces you to create web pages and blog posts just the way the search engine users want.
The cost of organic SEO is a lot less compared to paid search engine placements
When you’re paying for placements, you are paying for every click the search engine sends your way.
So if you are getting 50 clicks in a day you are paying for those 50 clicks.
If you are getting, let us say, 500 clicks, you may not be paying proportionately, but you will be paying a lot more.
Organic SEO, on the other hand, gives you free clicks.
So whether you’re getting 50 clicks or 500 clicks or 5 million clicks, the only amount you have spent is what you had to pay to improve your organic SEO.
This is a one-time cost.
Paid placements incur you recurring costs.
Conventional organic SEO forces you to create great content
This is actually a new development.
After Penguin and Panda releases Google has been trying to ensure that webmasters and bloggers are not only discouraged from obtaining spurious backlinks, but also from creating inferior content just to improve SEO.
Your content must be well-written, user-friendly and of value.
This automatically improves your conversion rate and encourages more people to link to your website and blog in a genuine manner.
Organic SEO can also cover your longtail keywords
Do you know that most of your converting traffic might be coming from a slew of longtail keywords?
These are the keywords that you might not be targeting directly but end up optimizing your web pages and blog posts for them anyway.
An example of a long tail keyword: “Looking for a content writer to improve my organic SEO for my tech startup”.
Since an increasing number of people use voice search and during voice search, people tend to use longer expressions, you get more traffic from your longtail keywords.
Not everybody searches in the same way.
People use different keyword combinations to find the same content.
Organic SEO sends traffic to the same page or blog post for different combinations of your keywords.
This doesn’t happen with paid placements.
Organic SEO is long-lasting
This might not be true if you face tough competition and your competitors are invariably creating content to replace you, but improving your rankings organically enables you to enjoy higher search engine rankings for a long time.
So these are a few benefits of organic SEO and it also explains to you what is organic SEO in great detail.
Organic SEO depends a lot on your content, and in fact it is your content that eventually improves your search engine rankings organically.
Now that you know what is organic SEO and why content writing is important to improve your organic search engine rankings, do you want to know how my content writing services can improve your organic SEO?
Do contact me and I will provide you more information.