I was just going through this interesting blog post titled SEO Copywriting is dead! Here’s Proof…. I often come across articles and blog posts bashing up terminologies and work-related phrases. For instance recently I came across a report that tried to prove that outsourcing could be disastrous for your work, despite the fact that more and more work is being outsourced to save time and money. Anyway, since I provide SEO copywriting services I thought I should write a quick post on what SEO copywriting actually means and what are its benefits.
So what exactly is SEO copywriting?
It is definitely not repeating keywords and key phrases umpteen times, as many clients mistakenly understand. As I’ve previous explained in a blog post titled SEO tips you should know as an online copywriter, every well-written copy that properly handles the topic can qualify as an SEO copy.
Keywords? Yes, they are important, and if you totally ignore them in your copy, then definitely the search engines are going to find it difficult to rank it well for those keywords. For example, if I want to optimize this blog post for SEO copywriting, but I write about SEO content writing and SEO writing, then definitely the search engines will not show this blog post when people search for SEO copywriting. That is why it is very important that when you’re writing about a subject on a particular page or blog post, stick to it. If I want to get traffic for SEO copywriting, then I should better focus on this particular phrase, rather than trying to be esoteric and cryptic.
SEO copywriting involves writing the copy in such a manner that it judiciously talks about the subject, while taking care that the keyword or the key phrase appears sufficient number of times, at appropriate places, without sounding silly or repetitive. There is no point getting the first position on Google by creating content that means nothing to your visitors.
Does SEO copywriting improve your search engine rankings?
It definitely should. Even if you don’t immediately improve your search engine rankings (it depends on lots of factors, not just the copy), it is a step in the right direction. It’s like, if you require n steps to reach B from A, then a well-written page by an experienced SEO copywriter definitely makes the number of needed steps n-1.
Does SEO copywriting improve your conversion rate?
The underlying rationale behind every copywriting exercise, ultimately, is to improve your conversion rate. Your search engine rankings shouldn’t be improved at the cost of your conversion rate. In fact this is why good SEO copywriters are in such a great demand: they are copywriters in the conventional sense, and they also create you copy that improves your search engine rankings.
SEO copywriting may not bring you instant results, but it is indisputably the focal point of your SEO effort. Nothing precedes it. No amount of tweaking and hacking is going to give you lasting results. Once you obtain decent rankings through proper, legitimate SEO copywriting, no amount of search engine algorithmic changes are going to be able to take that away from you.