You must often come across a question: What is relevant content?
Also, what is the importance of relevant content?
Does content relevance decide your search engine rankings?
How do you define relevant content?
Relevant content in terms of SEO refers to information on your web page or blog post that matches a search query.
Such content closely aligns with the search intent and interests of search users.
It must contain highly valuable and useful information that is directly related to the topic or the keywords being searched for.
Content relevance is one of the most important factors that search engines use to rank your website in their search results pages.
The following information can help you learn what is relevant content, especially in terms of SEO:
- Keyword Optimization: It incorporates relevant keywords and key phrases naturally into the content, including in titles, headings, meta tags, and body text.
- User Intent Alignment: It addresses the specific needs and intentions of users, providing valuable information, answers, or solutions to their queries. Understanding the target audience and their search intent is vital for creating relevant content.
- Quality and Depth: It offers high-quality information that is accurate, comprehensive, and up-to-date. Content depth, including in-depth analysis, expert insights, and detailed explanations, enhance the importance of relevant content and content relevance.
- Uniqueness: It provides original and unique content that stands out from competitors.
- User Engagement: It encourages user engagement through clear and concise writing, compelling headlines, engaging visuals, and interactive elements.
- Structured and Readable: It uses proper formatting, headings, bullet points, and paragraphs to improve readability and scanability.
- Internal and External Linking: It includes relevant internal links to other pages within the website and external links to authoritative sources, which help search engines and users navigate and validate the content.
What is relevant content sought by search engines?
When you seriously decide to improve your search engine rankings, only then you realize the importance of relevant content.
Search engines actively and regularly seek new content.
As more and more search engine algorithms evolve into complex, human-centric logic, they seek content that is relevant to the search conducted by the surfer.
This is called search intent.
Search intent, in terms of content relevance, is all three types:
- Informational Intent:
- When people have questions or want to learn something.
- They use search queries like “how to,” “what is,” or “tips for.”
- They seek answers, explanations, or advice.
- Example: “How to train a puppy,” “What is climate change?”
- Commercial Intent:
- Commercial intent refers to the search queries that indicate a strong intention to make a purchase or engage in a transaction.
- People with commercial intent are actively looking for products or services to buy.
- They use search queries that include terms like “buy,” “price,” “best,” or “review.”
- They seek information that helps them compare options, find deals, or make informed purchasing decisions.
- Example: “Best running shoes under $100,” “iPhone 12 Pro Max review.”
- Transactional Intent:
- When people intend to complete a transaction or make a purchase.
- They use search queries with terms like “buy,” “discount,” or specific product names.
- They want to find products, services, or deals.
- Example: “Buy iPhone 12 online,” “Best laptop deals.”
They also want to present freshly updated content to their users.
Here are 5 qualities of fresh content that Google considers important for SEO
- Timeliness: Freshness is crucial in providing up-to-date and relevant information to users. Google values content that reflects the latest trends, news, and developments in a particular topic or industry.
- Originality: Unique and original content is highly valued by Google. Avoid duplicating or copying content from other sources, as it can negatively impact search rankings. Instead, focus on offering fresh perspectives, insights, and information.
- Relevance: Google prioritizes content that directly addresses the search intent of users. Fresh content should align closely with the topic, keywords, and user queries. Ensure that your content provides valuable and specific information that satisfies the needs of your target audience.
- Engagement: Content that generates user engagement, such as comments, social shares, or backlinks, signals its relevance and usefulness. Encourage interaction by including opportunities for users to comment, share, or participate in discussions related to your content.
- Updates and Additions: Keeping your content updated and adding new information regularly can help demonstrate freshness. Update your existing content to reflect any new insights, changes, or developments in your field. Additionally, consider adding new sections, examples, or case studies to provide additional value to users.
The importance of relevant content is reflected through how seriously you publish fresh content on your website or blog.
Google sends out its ‘freshbot’ spider to gather and index new material from all the sites which offer it.
But why do search engines want to offer fresh, relevant content to their users?
Why is content relevance so important to search engines?
The search engine market is growing at a great pace, and Google has proven that if a search engine gives its users what they are looking for, surfers use that search engine again and again, meaning more business for the search engine.
If you found the same old content whenever you conducted searches, would you use that search engine with regularity?
You’ll go where you can find something new, something fresh, something relevant.
How do you write relevant content for your website on regular basis?
- Identify your target audience and understand their needs and preferences.
- Conduct thorough research on the topics related to your website’s niche.
- Create catchy and informative headlines to grab readers’ attention.
- Use a conversational tone to engage your readers and make the content relatable.
- Break your content into shorter paragraphs and use subheadings for easy readability.
- Include relevant keywords naturally within the content to improve search engine visibility.
- Provide practical tips, advice, or step-by-step guides to help your readers solve problems.
- Incorporate visuals such as images, infographics, or videos to enhance the content.
- Include statistics or data from credible sources to add credibility to your content.
- Share personal experiences or anecdotes that relate to the topic to create a connection with readers.
- Address common questions or concerns your target audience may have.
- Use bullet points, numbered lists, or bolded text to highlight key points and make the content scannable.
- Write in a concise manner, avoiding unnecessary jargon or technical terms.
- Use examples or case studies to illustrate concepts and make them easier to understand.
- Link to reputable sources or additional reading materials to provide further information.
- Encourage reader engagement by asking questions or inviting comments at the end of the content.
- Update your content regularly to ensure it stays relevant and up-to-date.
- Write about trending topics or current events within your niche to stay in touch with the latest trends.
- Offer a unique perspective or provide insights that haven’t been covered extensively.
- Proofread your content for grammatical errors and typos to maintain professionalism.
The importance of relevant content
These days search engines take their users very seriously.
They, therefore, take the content of your website very seriously.
Content relevance is of great importance.
Since all searches (at least 98%) are text based searches, it matters a lot what text your web pages contain.
For instance, if you’re selling desktop images for mobile phone users, you should have lots of information on “desktop images for mobile phones” scattered all over your website.
Similarly, for this web page, I’m trying to optimize my text for the following search terms:
- “What is relevant content”
- “Importance of relevant content”
- “Content relevance”
These words shouldn’t be splattered around nonsensically…they should appear in the proper context, only then they are relevant.
The search engine robots are so smart that they can recognize the needless spamming of keywords and key phrases.
They have developed this strange knack for knowing which pages shows relevant content and which does not.
So if you want join, or remain in the race for high rankings in the search results in the search engines, you should take the freshness and the relevancy of your content damn seriously.
The following points explain to you how you can keep your content regularly updated and relevant.
Post regular news
Something or the other keeps happening to your online business that seems worthy of turning into some interesting content.
You got a new project?
Some employee quit?
Some employee joined?
You upgraded your office furniture or your computer hardware?
There was an accident on the road in front of your office building?
The dove couple in the ventilator just hatched eggs and increased their family?
Keep relevant content updated
The importance of relevant content necessitates regularly updating your content.
In fact, you can answer what is relevant content by saying that it is content that is updated regularly.
When you are providing a service or selling a product, you constantly change the features.
You add new features and you upgrade the existing ones.
This can contribute to your content relevance.
There might be other things happening in the similar field that you’d like your customers and clients to be aware of.
Mention that on your website.
This can provide an answer to what is relevant content.
Manage a bulletin board
A bulletin board is an unlimited source of updated relevant content, especially once it buzzes with activity.
If you can successfully facilitate lively and relevant discussions, there will be no dearth of participants, and consequently, there will be no dearth of relevant and updated content.
Posts articles regularly for the importance of relevant content
Articles are a treasure trove of information and you should have plenty of them on your website.
A good thing about having articles on your website is, if your articles are centered around your product or service, your relevant keywords and key phrases appear in them with greater frequency.
In fact, online articles are attaining so much importance that many webmasters pay me to write articles for their websites.
Regularly publishing informational articles has become an integral part of content relevance.
Archive your electronic newsletter
If you publish a regular e-newsletter, you can have an archives section where you can upload all the past, present and the upcoming issues.
Your e-newsletter mostly carries lots of information regarding your field so it is a good source of periodic relevant content.
Maintain a blog
Blogs are a powerful tool that helps you keep your website easily updated.
You can read more about what is a weblog at http://en.wikipedia.org/wiki/Blog. You can either manually maintain a blog or use software like Medium or WordPress.
Finally, fresh and relevant content keeps your website competitive because without such content your website will certainly down the search engine listings and hence loose business.
Additionally, having something new keeps visitors coming back and attracts potential customers.
Again, the answer to what is relevant content is publishing high quality content that informs and engages your visitors.