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What is relevant content? Relevance of relevant content

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What is relevant content?

You must often come across a question: What is relevant content?

Also, what is the importance of relevant content?

Does content relevance decide your search engine rankings?

How do you define relevant content?

Relevant content in terms of SEO refers to information on your web page or blog post that matches a search query.

Such content closely aligns with the search intent and interests of search users.

It must contain highly valuable and useful information that is directly related to the topic or the keywords being searched for.

Content relevance is one of the most important factors that search engines use to rank your website in their search results pages.

The following information can help you learn what is relevant content, especially in terms of SEO:

Keyword Optimization: It incorporates relevant keywords and key phrases naturally into the content, including in titles, headings, meta tags, and body text.
User Intent Alignment: It addresses the specific needs and intentions of users, providing valuable information, answers, or solutions to their queries. Understanding the target audience and their search intent is vital for creating relevant content.
Quality and Depth: It offers high-quality information that is accurate, comprehensive, and up-to-date. Content depth, including in-depth analysis, expert insights, and detailed explanations, enhance the importance of relevant content and content relevance.
Uniqueness: It provides original and unique content that stands out from competitors.
User Engagement: It encourages user engagement through clear and concise writing, compelling headlines, engaging visuals, and interactive elements.
Structured and Readable: It uses proper formatting, headings, bullet points, and paragraphs to improve readability and scanability.
Internal and External Linking: It includes relevant internal links to other pages within the website and external links to authoritative sources, which help search engines and users navigate and validate the content.

What is relevant content sought by search engines?

Why do search engines look for relevant content?

When you seriously decide to improve your search engine rankings, only then you realize the importance of relevant content.

Search engines actively and regularly seek new content.

As more and more search engine algorithms evolve into complex, human-centric logic, they seek content that is relevant to the search conducted by the surfer.

This is called search intent.

Search intent, in terms of content relevance, is all three types:

Informational Intent:

When people have questions or want to learn something.
They use search queries like “how to,” “what is,” or “tips for.”
They seek answers, explanations, or advice.
Example: “How to train a puppy,” “What is climate change?”

Commercial Intent:

Commercial intent refers to the search queries that indicate a strong intention to make a purchase or engage in a transaction.
People with commercial intent are actively looking for products or services to buy.
They use search queries that include terms like “buy,” “price,” “best,” or “review.”
They seek information that helps them compare options, find deals, or make informed purchasing decisions.
Example: “Best running shoes under $100,” “iPhone 12 Pro Max review.”

Transactional Intent:

When people intend to complete a transaction or make a purchase.
They use search queries with terms like “buy,” “discount,” or specific product names.
They want to find products, services, or deals.
Example: “Buy iPhone 12 online,” “Best laptop deals.”

Read: What is search intent and how knowing it improves your SEO.

They also want to present freshly updated content to their users.

Here are 5 qualities of fresh content that Google considers important for SEO

Timeliness: Freshness is crucial in providing up-to-date and relevant information to users. Google values content that reflects the latest trends, news, and developments in a particular topic or industry.
Originality: Unique and original content is highly valued by Google. Avoid duplicating or copying content from other sources, as it can negatively impact search rankings. Instead, focus on offering fresh perspectives, insights, and information.
Relevance: Google prioritizes content that directly addresses the search intent of users. Fresh content should align closely with the topic, keywords, and user queries. Ensure that your content provides valuable and specific information that satisfies the needs of your target audience.
Engagement: Content that generates user engagement, such as comments, social shares, or backlinks, signals its relevance and usefulness. Encourage interaction by including opportunities for users to comment, share, or participate in discussions related to your content.
Updates and Additions: Keeping your content updated and adding new information regularly can help demonstrate freshness. Update your existing content to reflect any new insights, changes, or developments in your field. Additionally, consider adding new sections, examples, or case studies to provide additional value to users.

The importance of relevant content is reflected through how seriously you publish fresh content on your website or blog.

Google sends out its ‘freshbot’ spider to gather and index new material from all the sites which offer it.

But why do search engines want to offer fresh, relevant content to their users?

Why is content relevance so important to search engines?

The search engine market is growing at a great pace, and Google has proven that if a search engine gives its users what they are looking for, surfers use that search engine again and again, meaning more business for the search engine.

If you found the same old content whenever you conducted searches, would you use that search engine with regularity?

No.

You’ll go where you can find something new, something fresh, something relevant.

How do you write relevant content for your website on regular basis?

How to write relevant content

Identify your target audience and understand their needs and preferences.
Conduct thorough research on the topics related to your website’s niche.
Create catchy and informative headlines to grab readers’ attention.
Use a conversational tone to engage your readers and make the content relatable.
Break your content into shorter paragraphs and use subheadings for easy readability.
Include relevant keywords naturally within the content to improve search engine visibility.
Provide practical tips, advice, or step-by-step guides to help your readers solve problems.
Incorporate visuals such as images, infographics, or videos to enhance the content.
Include statistics or data from credible sources to add credibility to your content.
Share personal experiences or anecdotes that relate to the topic to create a connection with readers.
Address common questions or concerns your target audience may have.
Use bullet points, numbered lists, or bolded text to highlight key points and make the content scannable.
Write in a concise manner, avoiding unnecessary jargon or technical terms.
Use examples or case studies to illustrate concepts and make them easier to understand.
Link to reputable sources or additional reading materials to provide further information.
Encourage reader engagement by asking questions or inviting comments at the end of the content.
Update your content regularly to ensure it stays relevant and up-to-date.
Write about trending topics or current events within your niche to stay in touch with the latest trends.
Offer a unique perspective or provide insights that haven’t been covered extensively.
Proofread your content for grammatical errors and typos to maintain professionalism.

The importance of relevant content

Importance of relevant content

These days search engines take their users very seriously.

They, therefore, take the content of your website very seriously.

Content relevance is of great importance.

Since all searches (at least 98%) are text based searches, it matters a lot what text your web pages contain.

For instance, if you’re selling desktop images for mobile phone users, you should have lots of information on “desktop images for mobile phones” scattered all over your website.

Similarly, for this web page, I’m trying to optimize my text for the following search terms:

“What is relevant content”
“Importance of relevant content”
“Content relevance”

These words shouldn’t be splattered around nonsensically…they should appear in the proper context, only then they are relevant.

The search engine robots are so smart that they can recognize the needless spamming of keywords and key phrases.

They have developed this strange knack for knowing which pages shows relevant content and which does not.

So if you want join, or remain in the race for high rankings in the search results in the search engines, you should take the freshness and the relevancy of your content damn seriously.

The following points explain to you how you can keep your content regularly updated and relevant.

How to keep your content relevant

Post regular news

Something or the other keeps happening to your online business that seems worthy of turning into some interesting content.

You got a new project?

Some employee quit?

Some employee joined?

You upgraded your office furniture or your computer hardware?

There was an accident on the road in front of your office building?

The dove couple in the ventilator just hatched eggs and increased their family?

Keep relevant content updated

The importance of relevant content necessitates regularly updating your content.

In fact, you can answer what is relevant content by saying that it is content that is updated regularly.

When you are providing a service or selling a product, you constantly change the features.

You add new features and you upgrade the existing ones.

This can contribute to your content relevance.

There might be other things happening in the similar field that you’d like your customers and clients to be aware of.

Mention that on your website.

This can provide an answer to what is relevant content.

Manage a bulletin board

A bulletin board is an unlimited source of updated relevant content, especially once it buzzes with activity.

If you can successfully facilitate lively and relevant discussions, there will be no dearth of participants, and consequently, there will be no dearth of relevant and updated content.

Posts articles regularly for the importance of relevant content

Articles are a treasure trove of information and you should have plenty of them on your website.

A good thing about having articles on your website is, if your articles are centered around your product or service, your relevant keywords and key phrases appear in them with greater frequency.

In fact, online articles are attaining so much importance that many webmasters pay me to write articles for their websites.

Regularly publishing informational articles has become an integral part of content relevance.

Archive your electronic newsletter

If you publish a regular e-newsletter, you can have an archives section where you can upload all the past, present and the upcoming issues.

Your e-newsletter mostly carries lots of information regarding your field so it is a good source of periodic relevant content.

Maintain a blog

Blogs are a powerful tool that helps you keep your website easily updated.

You can read more about what is a weblog at http://en.wikipedia.org/wiki/Blog. You can either manually maintain a blog or use software like Medium or WordPress.

Finally, fresh and relevant content keeps your website competitive because without such content your website will certainly down the search engine listings and hence loose business.

Additionally, having something new keeps visitors coming back and attracts potential customers.

Again, the answer to what is relevant content is publishing high quality content that informs and engages your visitors.

What is Organic SEO? Content Writing for Organic SEO

What is organic SEO?

What is the meaning of organic SEO?

What is the importance of organic SEO?

You will find all these answers here.

And also, how does content writing help you in this regard?

In case you are in a big hurry and don’t want to read the entire post, here is a video that explains what is organic SEO.

Meaning of organic SEO

You can improve your search engine visibility two ways: through search engine advertising and through organic search engine optimization.

In search engine advertising, through PPC campaigns (for example AdWords), you pay for every click that you get from Google or Bing.

For brevity’s sake, whenever I talk about search engines, I will be using Google because it is the most widely used search engine.

So, when you get search engine visibility through a PPC campaign, you pay for individual keywords.

For example, if I want search engine traffic for the query “organic SEO content writing services” I will need to bid on this keyword in my AdWords account and my ad will be shown according to how much, per click, I’m paying.

This can be quite expensive. More expensive if the competition for the keyword is high.

For example, if I pay $1.75 per click for the query “organic SEO content writing services”, for 100 clicks, I will be paying Google $175.

The best solution for me would be improving my search engine rankings for the above-mentioned query organically.

If you want to know what is organic SEO, it is improving your search engine rankings through the strength of your content.

Herein also lies the importance of organic SEO: the only money that you spend is on writing and publishing content.

This is done through organic SEO copywriting.

Read: SEO copywriting – what it really means.

What is organic SEO in terms of copywriting?

What is organic SEO copywriting?

Once you have improved your search engine rankings through your content, you don’t need to pay per click.

Through organic SEO, once you get visibility, whether you get 100 clicks from Google, 1000 clicks, for 1 million clicks, you don’t pay anything to Google.

This is precisely the reason why most of the businesses go for organic SEO instead of PPC campaigns.

PPC campaigns definitely have their advantage.

When you attempt to improve your search engine rankings organically, it takes time.

It can take six months. It can even take a year. This involves regular organic SEO copywriting. Sometimes, every day.

Through AdWords, on the other hand, you start getting highly qualified search engine traffic within minutes of publishing your website.

Running PPC campaigns cannot be a part of your long-term strategy because it can prove to be very expensive.

You need to recognize the importance of organic SEO in the beginning itself, and start working towards improving your search engine rankings through the strength of your content.

How does organic SEO copywriting help?

Frankly, there is nothing special about web content writing and organic SEO copywriting.

Whenever you’re writing for the web, you are supposed to write in such a manner that you get well-deserved search engine visibility and once people come to your website, they convert.

Therefore, “organic SEO copywriting” is just another town for writing for the web.

I’m focusing on this keyword because many people search for it.

Multiple times I have written about the features of SEO copywriting, but here I am sending them again so that you don’t have to jump to another link.

Main features of organic SEO copywriting that help you define “what is organic SEO”:

Relevant keywords incorporated naturally into the content.
Clear and concise headings and subheadings.
Engaging and compelling headlines.
Well-structured paragraphs with logical flow.
Use of bullet points and numbered lists for easier readability.
Proper use of meta tags, including meta titles and meta descriptions.
Consistent use of relevant and descriptive alt tags for images.
Internal and external linking to relevant sources.
Accurate and informative anchor text for hyperlinks.
Proper formatting for better readability, such as bold and italics.
Correct grammar and spelling throughout the content.
Concise and informative meta descriptions that encourage click-throughs.
Utilization of long-tail keywords to capture specific search queries.
Optimized URL structure that includes relevant keywords.
Relevant and informative content that addresses the user’s search intent.
Consistent creation of high-quality and original content.
Incorporation of social sharing buttons for easy content sharing.
Optimization for mobile devices and responsive design.
Utilization of user-friendly and intuitive navigation.
Regular updates and fresh content to keep the website relevant.
Implementation of schema markup to provide more information to search engines.
Inclusion of authoritative outbound links to reputable sources.
Optimization of page loading speed for better user experience.
Clear and concise meta titles that accurately represent the content.
Creation of compelling and shareable meta images or thumbnails.
Integration of social media sharing buttons to encourage social signals.
Proper use of header tags (H1, H2, etc.) for better content structure.
Inclusion of relevant and descriptive file names for media files.
Implementation of breadcrumb navigation for easy website navigation.
Regular monitoring and analysis of website traffic and search engine rankings.
Implementation of proper redirects for broken or outdated links.

The above bullet points also pretty much explain what is organic SEO. They also explain the meaning of organic SEO.

But what is the importance of organic SEO?

Increases website visibility and brings more traffic.
Improves search engine rankings, leading to higher click-through rates.
Helps build credibility and trust with users.
Enhances user experience by providing relevant and valuable content.
Increases the chances of attracting targeted and qualified leads.
Organic SEO is cost-effective compared to paid advertising methods.
Helps build a long-term and sustainable online presence.
Improves the overall usability and navigation of a website.
Helps businesses stay competitive in the online market.
Allows businesses to target specific geographic locations effectively.
Provides valuable insights into user behavior and preferences.
Helps in brand recognition and awareness.
Improves the chances of getting featured in Google’s rich snippets.
Enhances the chances of earning quality backlinks from reputable websites.
Improves website loading speed, leading to better user experience.
Helps businesses connect with their target audience on a deeper level.
Supports the growth of other marketing channels, such as social media.
Improves the chances of getting positive reviews and testimonials from customers.
Establishes businesses as thought leaders and industry experts.
Allows businesses to adapt to changes in search engine algorithms and trends.

What is organic SEO further explained

What is organic SEO-further explained.

This meaning of organic SEO I wrote a few years ago on this very same page.

It also explains the importance of organic SEO and how organic SEO copywriting plays an important part.

In very simple terms, organic SEO means naturally improving your search engine rankings without having to resort to advertising.

Your links appear in the search engine results for their inherent strength and value and not because you are paying for the placements.

Quality content writing improves your organic SEO.

The benefits of organic SEO are that once you have improved your rankings naturally, all the traffic that you get from search engines like Google is free.

When your content ranks on the strength of its quality, it remains in its top positions for a long time.

How does content improve your organic search engine rankings?

High-quality and relevant content engages and attracts users, leading to increased website traffic and lower bounce rates.
Well-optimized content with relevant keywords helps search engines understand the relevance of a webpage to specific search queries.
Regularly updated and fresh content signals to search engines that the website is active and provides value to users.
Valuable and informative content encourages backlinks from other websites, which is a key factor in search engine ranking algorithms.
Content that is properly structured with headings, subheadings, and bullet points improves readability and user experience, which indirectly contributes to higher search engine rankings.

[Quick note: Originally, this web page was written many years ago and I am updating it just now. The format of showing organic search results and promoted search results has been changed now.]

In the image above, you see ads on the right-hand side but I think these days (I am updating this again in July 2023) Google no longer publishes ads on the sides.

Organic results are all those links and their descriptions Google ranks and lists according to its algorithm.

This is where every business wants to appear.

So if somebody asks you, what is organic SEO, it is your attempt to appear within these results, and preferably, on the first page.

How does content writing help you in organic SEO?

How content writing helps in organic SEO.

Naturally improving your search engine rankings is all about publishing highly valuable and relevant content, on regular basis.

Two things matter a lot for your higher search engine rankings:

Valuable content that your visitors find relevant and useful.
Regularity.

I will first explain why regularity is important.

Google is constantly looking for fresh content.

When it comes to choosing between old content and new content, if there is a small difference in quality, Google goes for new content.

Regularly publishing content also makes Google crawl your website and blog with greater frequency.

When you don’t publish content regularly, it may take weeks, even months for Google to take note of what you are publishing on your website or blog.

For example, if you publish 1-2 blog posts or web pages every month, this is the frequency with which Google or any other search engine will crawl and index your content.

Consequently, it may take a month, or even more, for your latest link, to appear in the search results.

On the other hand, if you are publishing every day, or every second day, this is the frequency with which Google visits your website and fetches new information.

The meaning of organic SEO also means that you need to update your website regularly.

Whenever you update your website or blog, the changes are quickly reflected in the search results.

You don’t have to wait for a month or two.

Now, we come to the engagement and interaction part.

This is where quality and relevance of your content writing matter.

Google’s algorithm takes into account the interaction that people have with your content (the content they find in search results) when ranking your content.

If people don’t find your content useful and relevant, they don’t spend much time exploring your website or blog.

Within a few seconds they come back to Google and carry on the same query.

This tells Google that your website holds inferior quality content and this begins to have an adverse effect on your organic search engine rankings.

Therefore, if you want to increase your organic search engine rankings, it is imperative that you regularly publish high-quality content.

What are the benefits of organic SEO

Benefits of organic SEO.

Now that you know what is organic SEO, naturally you would like to know what are the benefits of improving the SEO of your website organically rather than going for paid listings that can be extremely fast and efficient, despite the cost.

I am not against paid listings and these days even I am using them for certain keywords.

But they are never a long-term solution.

Suppose I’m not able to rank well for “content writing services” (I am not able to, actually), instead of waiting for my organic SEO to take shape for this particular search term, I would rather pay for the placement so that by the time my organic search engine rankings improve for this, I don’t lose the business that I might have gotten with better visibility for this phrase.

This is why every search engine marketing effort involves both organic SEO as well as paid SEO.

Listed below are a few benefits of organic SEO.

Increased visibility in search engine results attracts more organic traffic to your website.
Higher search engine rankings build credibility and trust with users.
Improved search engine rankings lead to higher click-through rates.
More organic traffic means a greater chance of converting leads into customers.
Is cost-effective compared to paid advertising methods.
Higher search engine rankings provide a competitive edge in the online market.
Improved search engine rankings help businesses reach their target audience effectively.
Enhanced user experience by providing relevant and valuable content.
Better search engine rankings increase brand recognition and awareness.
Improved rankings lead to increased brand authority and thought leadership.
Growth of other marketing channels, such as social media.
Higher rankings generate more inbound links from reputable websites.
Improved search engine rankings provide long-term and sustainable online visibility.
Organic SEO helps businesses adapt to changes in search engine algorithms and trends.
Better rankings lead to increased opportunities for partnerships and collaborations.
Organic SEO allows businesses to target specific geographic locations effectively.
Higher search engine rankings improve the chances of positive customer reviews and testimonials.
Improved rankings lead to better website traffic segmentation and targeting.
Organic SEO provides valuable insights into user behavior and preferences.
Better search engine rankings improve the chances of getting featured in Google’s rich snippets.

What organic SEO copywriting practices can adversely affect your search engine rankings?

Organic copywriting practices to be avoided.

Stuffing keywords unnaturally into the content, which can negatively impact readability and user experience.
Neglecting to conduct proper keyword research and failing to incorporate relevant keywords into the content.
Writing thin or shallow content that lacks depth and fails to provide valuable information to users.
Ignoring proper meta tags, such as meta titles and meta descriptions, which affect how your content appears in search engine results.
Using duplicate content across multiple pages or websites, leading to potential penalties from search engines.
Neglecting to optimize images with descriptive alt tags, which can cause missed opportunities for image search rankings.
Failing to include internal and external links to relevant and authoritative sources, hindering the credibility of your content.
Overlooking the importance of well-structured headings and subheadings that improve content organization and user experience.
Neglecting to format the content for readability, such as using proper paragraphs, bullet points, and bold or italicized text.
Not optimizing URLs with relevant keywords, making it harder for search engines and users to understand the page’s content.
Neglecting to update and refresh content regularly, leading to outdated information and decreased relevance.
Ignoring the importance of mobile optimization, causing a poor user experience for mobile users and potentially lower rankings.
Failing to optimize website loading speed, which can lead to higher bounce rates and lower search engine rankings.
Using poor grammar and spelling, which affects the credibility and professionalism of your content.
Neglecting to include social sharing buttons, limiting the potential for content to be shared and distributed.
Ignoring user experience factors such as navigation, readability, and clear calls to action, leading to decreased engagement and rankings.
Failing to implement proper redirects for broken or outdated links, resulting in a poor user experience and potential loss of rankings.
Ignoring the importance of optimizing meta titles and descriptions for each page, which can impact click-through rates.
Relying solely on SEO tactics and neglecting to write for the audience, resulting in poor-quality content that fails to resonate with users.
Using misleading or clickbait headlines and descriptions, which can harm user trust and lead to high bounce rates.

Now that you know what is organic SEO and why content writing is important to improve your organic search engine rankings, do you want to know how my content writing services can improve your organic SEO?

Do contact me and I will provide you more information.

You have also learned the meaning of organic SEO, the importance of organic SEO and what wonders organic SEO copywriting can do to your search engine rankings.

Increase sales with purposeful content writing

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You can increase your sales manifold with purposeful content writing. What’s that, you may think? Why do think social media and social networking, especially social networking websites are such a craze these days? Economists and intellectuals used to say that we’re living in a global village. They were saying this before the advent of social networking websites like Facebook and Twitter. They were talking like this in terms of people’s ability to carry out transactions on a global level: someone from Australia could easily buy or avail a service from Norway within a matter of a few seconds. The increase in e-commerce was underpinned by better connectivity, of course.

But the world actually became a global village when people started having conversations with each other using social networking websites. Then we truly got connected. What has content writing to do with this?

Engaging content writing can increase your sales because social networking websites have shown that people love conversations no matter where they are. If you write engaging content that encourages people to have conversations with you and with each other (at your website or blog) the grow and affinity towards your online presence (and towards you as an individual) and once they grow and affinity it becomes easier for them to do business with you and consequently, you increase your sales.

Increase sales with content writing that helps you establish relationships

Take for example the good old mom-and-pop stores. They are dwindling due to various reasons but if you remember, the customers and the store owners enjoyed a very cosy relationship. People knew each other by name and they were greeted personally whenever they came to shop. In the same vein even the shop owners were a part of the community and after the shop was closed, they mingled with their customers. In the age of super malls that personal touch has gone missing but it doesn’t mean people don’t like it. This is why when they find the same personal touch on websites it really affects them.

Through purposeful content writing you can establish the same sort of personal relationships and consequently increase your sales. People often like to do business with people they know. Provide them helpful content. Solve their problems without imposing yourself on them. This is more so important if you don’t have budget for extra employees who can take care of your customers’ and clients’ problems. Create a wealth of knowledge on your website so whenever people have some problem regarding your product or service, they don’t need to call someone. They know that all they have to do is log onto your website and they will be able to find all the answers they need. Use a personal tone while writing such content. It must feel as if you’re talking to your visitors on first name basis.

Helpful, good quality content writing will create evangelists who will promote your business themselves, voluntarily

You can regularly interact with your current and prospective customers and clients in such a manner that eventually they become your evangelists and once they have become your evangelists, you no longer have to spend money on advertising. I don’t mean to say that the advertising cost is totally eliminated, but it can be drastically reduced by creating evangelists for your brand. Take for example Apple. I’m sure you must have come across someone urging you to buy an iPhone or an iPad without a financial stake in the insistence. Just because he or she loves the brand or somehow feels that it is some sort of status symbol, he or she urges you to purchase that particular Apple product. The company has very strategically created evangelists for itself and these days much of the effort revolves around creating high-impact content.

Why your business needs a long-term content strategy

Although people are fast realizing the overwhelming importance of content writing and content marketing, very few really understand their long-term and short-term implications.

I will be frank (I am quite frank so I happen to use this phrase a lot on my website), content marketing is a two-edged sword. It can bring you massive success, and it can leave you clueless. It all depends on how much you understand it and how much belief you are ready to put it.

Content marketing is not an action, it is a process. It is like building a platform from where you can promote your product or service (your business). Since it is a platform, a successful content strategy may not directly seem to bring you more business but it creates an engaging environment that brings your target customers and clients closer to you and makes you more recognizable and amiable to them. Content in its truest form is constant communication.

How is it better from conventional advertising?

In conventional advertising you are invariably talking to your audience. In content marketing you are engaging your audience in a two-way communication. If you don’t get this difference, may be at this juncture content marketing is not a viable solution for you. If you do understand, please read on.

We all know what a strategy is: You want to reach from point A to point B and you know exactly what all needs to be done in order to achieve that. In business, without strategy there is no success. The same goes with content marketing; you need to have a well-defined strategy. But why a long-term content strategy? Again, because it is an ongoing process. It is not an action. Content marketing is a platform that you sustain in order to constantly promote your business from it.

Why you need to focus on content?

The Internet itself is content-driven. What is there on the web if not content? What is there on social networking and social media websites if not content? What do you find on search engines? Content, of course.

The greatest thing about the Internet is it has turned all of us into entrepreneurial publishers. You no longer have to rely upon magazines, newspapers and electronic media to broadcast your messages, whether they are political, social or commercial.

All you need is a platform. For easy understanding, think in terms of television. Every television channel broadcasts content in the form of news, documentaries, comedy serials, sports broadcasts, kids programs and family dramas. In between they show advertisements and sponsored programs. If you remember, whenever a new television channel is launched, for a few months, or even for a few years, there are no advertisements. As the channel is able to build up an audience and increase its TRP ratings, it begins to get advertisements from various businesses. So conventional television builds a platform and then charges other businesses for using the platform to promote themselves.

Understandably, sustaining a television channel and generating content for it can be forbiddingly expensive. Fortunately, since more and more audience is moving over to the Internet, and since publishing and broadcasting content on the Internet is a lot easier than by conventional channels, having your own platform to promote your own business is just a matter of executing your content strategy. Mom and pop businesses are doing it. Big enterprises like IBM and Coca-Cola are doing it. Everybody can do it.

Coming back to having your own long-term content strategy

Long-term content strategy means building and sustaining the platform. It has to be a steady mix of promotional as well as informative content. Millions of webpages and blog posts containing text, video and images are generated every hour on the Internet. No matter how exclusive and rare your field of business is, on the Internet you are going to find competitors. These competitors are constantly trying to promote their products and services. Having a long-term content strategy is always going to give you an advantage.

Again, long-term content strategy doesn’t mean driving yourself breathless and bankrupt while trying to produce scores of web pages and blog posts every day. Strategy involves consistency, quality, observation, analysis, engagement, and accordingly, realignment. It is something that you build gradually. Strategy involves understanding the problems of your target audience, generating content to solve these problems and then broadcasting the generated content through channels your target audience prefers. For instance if your audience prefers to read blogs then publish your content on your blog. If your audience prefers videos then you should try to upload a couple of videos every month on YouTube. If images tickle the motivation of your audience, then perhaps you can use Instagram or Pinterest. The whole point of having a strategy is providing the needed content through preferred channels.

Is having a long-term content strategy expensive

In the beginning I talked about content marketing being a two-edged sword in the sense that, if you know what you should do and eventually what you want to achieve, it can be a gold mine. But if you cluelessly go on publishing web pages and blog posts simply to increase their numbers you’re wasting money as well as effort (if you have hired a content writer). Of course it is an ongoing business expense just like any other expense. Simply because you find content all over the Internet it doesn’t mean it should be freely or at the most cheaply available. High-quality content, content marketing and adherence to a clearly-defined content strategy involves expense. But the returns are massive and this justifies the expense. At the risk of indulging in exaggeration, won’t it make you happy if your business grows 100-200% in just a single year if you can execute a well thought of content strategy?

I’m sure you have more questions. So do contact me and I will give you all the information you need in order to fully transform your business through a high-impact content marketing strategy.

About Being An SEO Writer

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People from my website often ask me, “Are you an SEO writer?”

I always reply in the affirmative. I think I’ve always been an SEO writer because if you really understand who an SEO writer is, you know that every good writer — a writer who understands how to talk about a product or a service — is an SEO writer.

Don’t know what SEO means? It means search engine optimization. So, what exactly is SEO writing and how you can be an SEO writer?

When a searcher, for instance at Google, searches for a keyword or a key phrase, Google tries to rank the resulting links according to what they contain. Do they have information the searcher is looking for? What web pages have the most appropriate text? The job of an SEO writer is to convince the search engine robot — in the right manner — that OK, this is the web page that talks a lot about the term the searcher is searching for. The SEO should write the content of the page in such a manner that it should look very convincing to the search engine robot?

Whom does an SEO writer write for?

But does this suffice? No. The SEO writer doesn’t only have to satisfy the search engines. The SEO writer should also make sense to the readers, the human readers. The SEO content is written in such a manner that it should use the search terms enough times, but not more, and not less. Take for instance this article. The phrase SEO writer appears again and again, but unless your attention is specifically brought to it, you don’t realize that the phrase is being used again and again. This is the difference between an SEO spammer and an SEO writer. An SEO writer knows how to write and how to use the required key phrase again and again without resorting to needless keyword-stuffing, as you may have witnessed on many websites.

Should an SEO writer know how to tinker with HTML?

To an extent, yes. An SEO writer — apart from being a good writer — should also be aware of how the source of the web page appears to the search engines. Although it’s not necessary that an SEO writer should know how to create web pages, a fair knowledge of XHTML and the rudimentary tags can be of great help. It’s not enough that a page should have the rightly written optimized content (although for human reader this is enough). Quite often the search engine robots get lost in the quagmire of badly created web pages. For instances, all the header information should be there. The opening tags should be accompanied by closing tabs. There should be no dead links. Preferable, the links should contain the key phrases being searched for. A proper sitemap should exist in the root directory of the website.

A good SEO writer?

So what makes you a good SEO writer? Respect your readers first of all. Don’t mislead them, don’t write something you don’t mean to write. Write to the point, and unless you are experimenting with literary forms, be as succinct as possible.

On the other hand, being an SEO writer doesn’t mean you totally get trapped in the SEO stuff and start writing very rigid stuff. Always remember that even while being an SEO writer, your writing should touch the reader. It should leave an effect. You cannot succeed as an SEO writer if you can only bring in tonnes of traffic. That traffic has to generate business. You need to create music, and not noise.

Publishing an Email Newsletter: the indisputable benefits

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Benefits of publishing an email newsletter.

The Rise of Email Newsletter Publishing: A Force to Be Reckoned With

A brief history of how email newsletter has evolved.

The History of Email Newsletter Publishing:

1978: The first email marketing campaign is conducted by Gary Thuerk of Digital Equipment Corporation. It involved sending a mass email to approximately 400 recipients promoting DEC’s new computer.
1991: The internet becomes accessible to the public, paving the way for electronic communication on a larger scale.
1996: Hotmail launches as one of the first web-based email services, making email more accessible to the general public.
Late 1990s: The concept of newsletters begins to evolve from print to digital format as businesses and organizations explore online communication channels.
1999: Constant Contact, an email marketing platform, is founded, offering businesses tools to create and send newsletters.
Early 2000s: E-newsletters gain popularity as businesses recognize the potential of reaching a wide audience through email.
2003: MailChimp, another prominent email marketing platform, is launched, providing users with user-friendly templates and analytics for their newsletters.
2004: CAN-SPAM Act is enacted in the United States, setting guidelines for commercial email and promoting transparency and consent in email marketing.
Mid-2000s: Social media platforms emerge, providing additional avenues for content distribution and engagement.
2007: Apple introduces the iPhone, revolutionizing mobile access to emails and newsletters.
2010: The rise of responsive design enables newsletters to adapt to different devices and screen sizes, improving the user experience.
2013: The popularity of email newsletters continues to grow as businesses realize their effectiveness in building relationships, driving traffic, and generating sales.
2019: GDPR (General Data Protection Regulation) is implemented in the European Union, regulating the collection and processing of personal data, including email addresses, and giving individuals more control over their data.
Present: E-newsletters remain a prominent marketing tool, with businesses leveraging personalization, segmentation, and automation to deliver targeted and relevant content to their subscribers.

5 Big Businesses Successfully Using Email Newsletter Publishing to Grow Their Businesses

1. Amazon:

Amazon utilizes e-newsletter publishing to promote new product launches, exclusive deals, and personalized recommendations to their vast customer base.
Their newsletters provide updates on popular product categories, upcoming sales, and personalized offers based on customers’ browsing and purchasing history.
By leveraging the power of email marketing, Amazon keeps customers engaged, encourages repeat purchases, and drives traffic back to their website.

2. Airbnb:

Airbnb sends out regular e-newsletters to both hosts and guests, providing them with travel inspiration, destination guides, and tips for hosting or finding accommodations.
Their newsletters feature beautiful imagery, compelling travel stories, and curated recommendations, enhancing the user experience and keeping their audience engaged.
By delivering valuable content and showcasing unique travel experiences, Airbnb strengthens its brand presence and fosters a sense of community among its users.

3. Sephora:

Sephora’s e-newsletters serve as a valuable resource for beauty enthusiasts, offering makeup tips, product tutorials, and information on the latest beauty trends.
They personalize their newsletters based on customers’ preferences, purchase history, and beauty profiles, delivering targeted product recommendations and exclusive offers.
Through their e-newsletters, Sephora nurtures customer relationships, promotes brand loyalty, and drives sales by showcasing their extensive range of products.

4. Spotify:

Spotify leverages e-newsletter publishing to keep music lovers engaged and informed about new releases, personalized playlists, and curated music recommendations.
Their newsletters feature artist spotlights, behind-the-scenes content, and tailored playlists based on users’ listening habits.
By delivering a personalized music experience and highlighting the value of their platform, Spotify strengthens customer loyalty and encourages users to continue using their service.

5. Nike:

Nike utilizes e-newsletter publishing to connect with their audience and provide updates on new product launches, athlete collaborations, and upcoming events.
Their newsletters often include inspiring stories, workout tips, and motivational content, resonating with their target audience of sports enthusiasts and active individuals.
By leveraging their e-newsletters, Nike builds a community around their brand, fosters brand loyalty, and drives traffic to their online store for increased sales.

These big businesses effectively leverage e-newsletter publishing to engage their audience, provide valuable content, and drive business growth through targeted marketing efforts.

Unleash the Power of Email Newsletter Publishing: Catapult Your Business to New Heights

In a world where content-intensive websites are being swept away by the tides of oblivion, astute webmasters have discovered a secret weapon to thrive in the digital realm: email newsletters.

While others struggle to capture the attention of impatient surfers, these savvy entrepreneurs have harnessed the immense power of publishing email newsletters to generate business, retain hesitant customers, and bring people back to their websites.

It’s time to shatter the status quo and embrace the extraordinary benefits of newsletter publishing.

Ignite the Spark: The Power of Communication Through Email Newsletter Publishing

In the vast digital landscape, where countless sellers vie for the attention of eager surfers, effective communication is the key to success.

Every moment a visitor spends on your website is an opportunity to establish a connection, a bridge between your brand and their aspirations. By enticing them to subscribe to your newsletter, you unlock a world of possibilities.

Their willingness to provide their email address is a clear indication of their interest in your offerings, their trust in your brand. It is an invitation to engage, captivate, and forge lasting relationships.

Unveiling the Benefits: Unleash Your Potential with Email Newsletter Publishing

Let’s dive deep into the ocean of advantages that await those who harness the power of newsletter publishing:

Stay Informed: Reach Thousands with Ease

Keep thousands of people informed about your product or service effortlessly with regular email newsletter publishing.
Your newsletter becomes a megaphone, amplifying your message and spreading it to a vast audience hungry for valuable insights.

Build Trust: Earn Loyalty, Secure Success

Cultivate trust and credibility with your audience.
Every newsletter builds a foundation of reliability, positioning you as a respected authority in your field.
By consistently delivering valuable content, you create a bond of trust that transforms subscribers into loyal advocates.

Foster Interaction: Forge Lasting Connections

Transform your newsletter into a thriving hub of interaction.
Encourage readers to engage with you, share their thoughts, and participate actively.
Build a community where ideas are exchanged, discussions flourish, and relationships deepen.

Shape Your Image: Craft a Narrative of Excellence

Your newsletter becomes a canvas to paint a positive image of your company, product, or service.
Showcase your expertise, values, and commitment to excellence.
Leave an indelible impression on your readers, establishing yourself as a trusted and respected brand.

Establish Rapport: From One to One

Unlock the power of personalized communication.
Through your newsletter, forge a one-on-one connection with your prospective customers and clients.
Nurture relationships that transcend the transactional, fostering loyalty and advocacy.

Become a Recognized Name: Rise Above the Noise

In a sea of anonymity, stand out from the crowd.
Your newsletter elevates your visibility, making you a recognized name among thousands of individuals.
Be the first choice when they seek your unique value proposition.

Drive Sales: Inspire Action, Garner Results

Engage readers with compelling content that resonates with their needs and desires.
Research indicates that 95% of individuals who appreciate the content in your newsletter are more likely to choose you when the need arises.
Transform subscribers into loyal customers who eagerly seek your offerings.

Spam-Free Information Sharing: The Power of Permission

Connect with thousands of individuals who have willingly opted-in to receive your updates.
Share information about your product or service without the fear of being branded a spammer.
Your newsletter becomes a gateway to a receptive audience eager to hear from you.

Harness Group Dynamics: Create a Tribe of Dedicated Followers

Humans naturally gravitate towards belonging and shared ideas.
By creating a dedicated segment within your newsletter, you tap into the laws of group dynamics.
Witness as your subscribers unite around a common cause, embracing your message and passionately supporting your brand.

The World Awaits: Anyone Can Publish an Email Newsletter

The power of newsletter publishing knows no boundaries. Regardless of your industry or niche, your online newsletter becomes a formidable marketing tool that propels your brand forward. Let’s explore a few captivating examples:

Travel Escapes: Unleash the Wanderlust

If you offer dreamlike vacation experiences, transport your subscribers to paradisiacal destinations.
Engage them with captivating storytelling, vibrant imagery, and exclusive travel tips.
Make your newsletter their passport to unforgettable adventures.

Literary Journeys: The Power of Words

As a purveyor of books, delve into the enchanting world of literature through your newsletter.
Create an interactive space where readers and aspiring writers can share their thoughts, exchange book recommendations, and revel in the joy of storytelling.
Let your newsletter be the conduit that unites book lovers far and wide.

Culinary Expeditions: A Gastronomic Haven

If your business revolves around gastronomic delights, tantalize taste buds with a newsletter dedicated to the art of cooking.
Encourage subscribers to share their favorite recipes, secret ingredients, and culinary triumphs.
Transform your newsletter into a culinary haven where food enthusiasts gather to savor every word.

The possibilities are as boundless as your imagination.

Whether you seek to inform, inspire, or entertain, your newsletter becomes a canvas where you can paint your brand’s unique story, leaving an indelible impression on the hearts and minds of your subscribers.

Is Publishing Email Newsletter Expensive or Cost-Effective?

Publishing an email newsletter can be cost-effective for several reasons. Here are five key reasons:

Low Production Costs

Compared to traditional print media or other forms of marketing, email newsletters have significantly lower production costs. There is no need for printing, paper, or postage expenses. The majority of the costs are limited to designing the newsletter template and the time spent on content creation.

Targeted Audience

With an email newsletter, you have the ability to target a specific audience interested in your content or product. This targeted approach ensures that your message reaches individuals who are more likely to engage with it, resulting in higher conversion rates and return on investment (ROI).

Efficient Distribution

Email newsletters provide a quick and efficient distribution method. With just a click, you can reach a large number of subscribers simultaneously. This eliminates the need for physical distribution logistics, saving both time and money.

Analytics and Tracking

Email marketing platforms offer comprehensive analytics and tracking features. You can gather valuable data on email open rates, click-through rates, and subscriber engagement. This information helps you measure the effectiveness of your newsletter campaigns and make data-driven decisions to optimize future content and improve results.

Cost-Effective Automation

Email marketing platforms often provide automation features, allowing you to set up automated workflows, personalized drip campaigns, and triggered emails. This automation saves time and resources by streamlining repetitive tasks, nurturing customer relationships, and maximizing the impact of your newsletter content without the need for additional staff or manual intervention.

Overall, email newsletter publishing is an economical choice due to its low production costs, targeted audience reach, efficient distribution, valuable analytics, and cost-effective automation options.

7 Tips on Publishing a Successful Email Newsletter

To publish a successful email newsletter, there are a few key steps to follow.

First, identify your target audience and understand their needs and interests. This will help you tailor your content to resonate with them.

Craft compelling subject lines that grab attention and entice subscribers to open your emails.

Create engaging and valuable content that provides solutions to their problems or offers interesting insights. Incorporate visually appealing elements, such as images or videos, to enhance the newsletter’s appeal.

Include clear and concise calls-to-action that direct readers to take desired actions.

Maintain consistency in your publishing schedule to build anticipation and trust.

Lastly, measure the performance of your newsletters using analytics and optimize your approach based on the data.

By following these steps, you can increase reader engagement, drive conversions, and ultimately achieve success with your email newsletter.

Discover the secrets to publishing a successful email newsletter with these 7 expert tips:

1. Know Your Audience:

Identify your target audience and understand their needs, interests, and preferences.
Craft your content to resonate with them, addressing their pain points and providing valuable solutions.

2. Compelling Subject Lines:

Grab attention with irresistible subject lines that entice subscribers to open your emails.
Use action-oriented language, create curiosity, or offer a benefit to drive higher open rates.

3. Engaging Content:

Create captivating content that is informative, entertaining, and relevant.
Use a conversational tone and tell compelling stories to connect with your readers on a personal level.

4. Visual Appeal:

Incorporate eye-catching visuals, such as high-quality images, infographics, or videos, to enhance your newsletter’s appeal.
Ensure your design is clean, visually balanced, and mobile-friendly for optimal user experience.

5. Clear Call-to-Action (CTA):

Include a prominent and concise CTA that directs readers to take the desired action, such as making a purchase, signing up for an event, or sharing the newsletter.
Use action verbs and create a sense of urgency to drive conversions.

6. Consistency and Regularity:

Establish a consistent publishing schedule to keep your subscribers engaged and build anticipation.
Stick to your chosen frequency (e.g., weekly, monthly) and deliver content consistently to foster trust and reliability.

7. Measure and Optimize:

Utilize analytics tools to track key metrics, including open rates, click-through rates, and subscriber engagement.

Analyze the data to gain insights into what works and what doesn’t, and make informed adjustments to improve future newsletters.

By implementing these expert tips, you’ll be well-equipped to publish a successful email newsletter that captivates your audience, drives engagement, and achieves your business goals.

The Importance of Maintaining a Strict Email Newsletter Publishing Schedule

Maintaining a strict schedule when publishing an email newsletter is crucial for several reasons.

Firstly, it helps build trust and reliability with your subscribers. When they know when to expect your newsletter, they are more likely to anticipate and engage with it.

Consistency establishes a sense of professionalism and demonstrates your commitment to delivering valuable content on a regular basis.

This, in turn, helps build a loyal audience who eagerly awaits your newsletters and increases the chances of them opening, reading, and interacting with your emails.

Secondly, a strict publishing schedule helps you stay organized and ensures that you consistently deliver fresh and relevant content.

It serves as a framework for planning your newsletter topics, creating content, and meeting deadlines. With a schedule in place, you can better manage your time and resources, reducing the stress of last-minute content creation.

This allows you to maintain a high standard of quality and relevance in your newsletters, enhancing the overall reader experience and engagement.

Lastly, a consistent publishing schedule contributes to the overall success of your email marketing strategy.

By regularly appearing in your subscribers’ inboxes, you establish a presence and remain top-of-mind.

This increases brand recall and helps reinforce your messaging and brand identity.

Moreover, a steady flow of communication helps nurture relationships with your subscribers, allowing you to stay connected, provide ongoing value, and drive desired actions such as purchases, registrations, or referrals.

Ultimately, a strict schedule enables you to maximize the effectiveness of your email newsletter campaign and achieve your marketing objectives.

Embrace the Power of Email Newsletter Publishing: Your Path to Success

Keep thousands informed
Build trust
Foster interaction
Shape a positive image
Establish one-on-one rapport
Become a recognized name
Inspire action
Tap into the power of group dynamics
Captivate your audience
Drive sales
Catapult your brand to unprecedented heights of success
Seize the opportunity
Unleash your creativity

In conclusion, the benefits of email newsletter publishing are profound and far-reaching.

By harnessing this dynamic marketing tool, you can keep thousands informed, build trust, foster interaction, shape a positive image, establish one-on-one rapport, become a recognized name, inspire action, and tap into the power of group dynamics.

Regardless of your business or industry, you have the power to leverage the immense potential of newsletters to captivate your audience, drive sales, and catapult your brand to unprecedented heights of success.

So, seize the opportunity, unleash your creativity, and embark on the exhilarating journey of newsletter publishing.

The digital world is waiting to be conquered, and your newsletter is the key to unlocking a future brimming with endless possibilities.

Start today, and let your words resonate, inspire, and leave an everlasting impact on those who eagerly await your next newsletter. Your success story starts now.the

Hire a Professional Content Writer for your Business

Hire a professional content writer for your business.

Wondering how to hire a good content writer for your business?

Are you planning to hire a professional content writer for your business?

Your decision to hire a professional content writer is one of the most important business decisions you are ever going to make.

Why?

Because it is the writing on your website that decides whether your business is going to grow (due to a higher conversion rate), stagnate, or go under.

No, I’m not being alarmist.

Writing on your website is just like when people come to your office and then you need to talk to them to convince them into becoming your customers or clients.

The writing does the same thing.

Hence, if you cannot convince them, they don’t become your customers or clients.

The content writer helps you convince them through his or her professional, to-the-point, and above all, engaging content writing and copywriting.

Why you need to hire a professional content writer for your business website

The image has an idea bulb and there is a question that asks why hire a professional content writer for your business

Why hire a professional content writer for your business website

If you totally understand the overwhelming significance of the text on your website, it is but natural that you would like to hire somebody who is not only proficient in writing, but who can also create content that reflects the image of your business, engages your customers and clients and articulates your message in such a manner that it hits the nail.

The purpose of your content writing

How to hire a good content writer for your business?

Read: 10 advantages of hiring a professional content writer.

Although there are multiple benefits of hiring a professional content writer, it is easier said than done.

There are thousands of content writers on the Internet and many of them are quite good.

But there are also some who are not that good.

And there are some who are outright awful (and strangely, have good search engine visibility).

Anyway, the point is you would like to hire a good content writer, a capable, professional person who can really deliver.

It will help if you yourself know the importance of writing and what impact it can have on your business.

Because if you don’t recognize the importance, the same lack of seriousness is going to reflect through your choice of the content writer.

Listed below are some outstanding benefits of publishing compelling content on your website:

Increased website traffic.
Higher search engine rankings.
Improved brand visibility.
Enhanced credibility and trust.
Greater audience engagement.
Increased social media shares.
Improved conversion rates.
Expanded customer base.
Establishing thought leadership.
Building customer loyalty.
Increased brand recognition.
Strengthening customer relationships.
Generating leads and sales.
Providing valuable information to users.
Educating and informing your audience.
Addressing customer pain points.
Encouraging repeat visits to your website.
Creating opportunities for partnerships.
Establishing a competitive edge.
Demonstrating expertise and knowledge.

There are some obvious benchmarks that you can look for before taking a decision. Some of them are listed below.

Hiring a good content writer: Being a good writer is a must

Being a good content writer is a must.

Anybody who can write a paragraph calls himself or herself a “content writer” these days.

People can write great Facebook posts and even awe-inspiring Instagram messages, but can they motivate you enough to spend your money on their business?

I’m sorry, I don’t mean to sound condescending, but writing content is not about your ability to write, it’s about how well you write, or how well you express yourself and how convincingly you can convey your client’s message to his or her audience. Writing in a convincing manner takes more than being able to write.

Here are a few fundamental characteristics to consider when hiring a professional content writer:

Strong writing skills: An experienced content writer possesses excellent writing abilities with a good command of grammar, punctuation, and sentence structure.
Versatility: They can adapt their writing style to suit different audiences, industries, and platforms.
Research skills: They know how to conduct thorough research to gather accurate and relevant information for their content.
Creativity: They can think outside the box and generate unique ideas to create engaging and original content.
Attention to detail: They pay close attention to spelling, grammar, and formatting to ensure error-free and polished content.
Understanding of SEO: The benefits of hiring a professional content writer are that they are familiar with search engine optimization techniques and can incorporate relevant keywords seamlessly into their writing.
Organization: They can effectively organize their thoughts and present information in a logical and coherent manner.
Time management: They are skilled at meeting deadlines and can efficiently manage their time to complete projects on schedule.
Adaptability: They can quickly grasp new concepts and adapt to changing trends, allowing them to write about a wide range of topics.
Strong editing and proofreading skills: They can self-edit their work and spot errors in grammar, style, and structure before submitting the final piece.
Audience awareness: They understand the target audience and can tailor their content to meet their needs and expectations.
Clear communication: They can convey complex ideas in a clear and concise manner, making the content easily understandable for the readers.
Collaboration: They are comfortable working with editors, clients, and other stakeholders, taking feedback and incorporating it into their work.
Curiosity and continuous learning: They have a natural curiosity that drives them to explore new topics and stay up-to-date with industry trends.
Strong storytelling abilities: They can weave narratives that captivate readers, keeping them engaged throughout the content.

You need to be passionate about your writing.

You need to believe in what you are writing.

Of course I will be pretending if I tell you that I strongly believe in the business for which I’m writing, but this is where your writing skills help you.

It’s like writing a story.

Suppose you are writing a story involving an intergalactic plot.

It doesn’t mean that you need to be a space traveler to write the story.

You should just be able to imagine yourself travelling from one galaxy to another in pursuit of a villain out to annihilate the entire cosmos.

Not always, but experience of your content writer definitely counts

Hire an experienced content writer

Here is another factor on how to hire a good content writer for your business.

Malcolm Gladwell says that it takes you 10,000 hours of practice to make you a master.

What does that say?

It says that experience matters.

Your content writer doesn’t necessarily require an experience of ten thousand hours to be able to write excellent content or copy for you, but by the end of the day, it helps if he or she has written for many clients.

The more varied content writing assignments your content writer has worked on, better equipped he or she is to do justice to your work.

Experience tells us what to do and what not to do, what to embrace and what to avoid, and especially as a content writer, it tells you what language works and what doesn’t in terms of conversion rate as well as search engine rankings.

I’m updating this web page after a few years and I have already made lots of changes – the changes that I have learnt during all these years.

I’m surprised that during my additional updates, I never paid attention to optimizing this web page for search queries such as “hiring a good content writer”, “hiring a professional content writer”, or “benefits of hiring a professional content writer”.

The way I make a list of a few keywords to focus on, surprisingly, I never create such a list for my own web pages and blog posts.

I have removed or changed the words and expressions I wouldn’t use now.

I have shortened the paragraphs.

I have restructured many sentences.

I have incorporated certain keywords that I ignored previously.

A novice writer might be a prodigy but if he or she goes on his or her own literary tangent without paying heed to your business concerns you’re not getting your money’s worth.

How to hire a good content writer for your business: Does your content writer have enough time for you?

Does your writer have enough time for you?

This is one of the main reasons why I don’t appreciate working with clients looking for “excellent work at cheapest rates” because this doesn’t leave me enough time to do my best.

Let me tell you if you are planning on hiring a professional content writer, quality content writing takes time.

It is serious stuff.

Your business depends on it.

So, you want to work with a content writer who spends ample amount of time on individual word, individual sentence and individual paragraph.

Since your business is serious for you, so is your content.

Hire a professional content writer keeping that in mind.

If all I’m worried about is how much work I can do in the next 60 minutes my focus is definitely not going to be the quality of your content.

On the other hand, if I’m free to spend as much time as required on your assignment I can definitely deliver great work.

So first, make sure that your content writer has enough time for you, and second, create an environment that he or she should be able to give their time to you.

Don’t act miserly.

If your budget is small, go for less content but don’t make your content writer create 50 pages if your budget allows just 10.

If you get approached by such writers ($ 5 per article types) avoid them if you are really serious about the quality of your content because they are definitely not going to have enough time for you.

Why?

Just do the math.

If they are offering to write you an article or a blog post in five dollars, you can very well imagine how seriously they take their writing, and your work.

As a content writer you are hiring have a vibrant online presence?

Well, this is not necessary, but it can help you gauge the abilities of your content writer.

Does he or she publish a regular blog?

Is he or she active on Twitter and other social networking websites?

No, I’m not saying that you should go for a writer who spends most of his or her time on social networking and doesn’t have much time for professional commitments, it’s just that his or her public profiles can give you some insight into the ways he or she likes to communicate and express himself or herself.

Is your content writer communicative?

How does your content writer communicate?

When hiring a good content writer, make sure they communicate fast.

Fast communication is very critical when you are working on the Internet because often you don’t meet people face to face.

Then there is also the time difference.

You might be sleeping when your content writer is working or frolicking with the birds.

Unless there are crunch times, these things don’t matter but your content writer should be able to respond fast, at least within eight hours if you have a concern.

If each time you write to him or her and he or she responds after two days there is going to be some problem.

Finally, how much can you spend on your content writer?

How much are you willing to spend on content writing?

Your content writer needs to make a living, whether he lives in India, Philippines, Paris, Ghana or London.

When trying to find out how to hire a good content writer for your business, it is vital to know how much you can, or how much you are ready to pay (both can be different).

With some research you can easily find out what the industry standards are and pay accordingly.

You can find content writers for every conceivable rate – some will also work for free.

You have to decide what you’re looking for.

If you’re getting a great content writer for peanuts, great for you.

But if you’re compromising on quality just to cut cost believe me, it is going to cost you more eventually.

Disadvantages of hiring an unprofessional content writer:

Poor grammar and spelling mistakes.
Lack of understanding of the subject matter.
Inaccurate or outdated information.
Inconsistent writing style and tone.
Lack of research and depth in content.
Inability to meet deadlines.
Limited creativity and originality.
Overuse of clichés and generic phrases.
Ineffective storytelling and engagement.
Weak organization and structure.
Incoherent flow and transitions.
Inappropriate language or tone for the target audience.
Inadequate proofreading and editing.
Insufficient knowledge of SEO and keyword optimization.
Failure to adhere to brand guidelines and requirements.

Most of the businesses cannot take off because they don’t invest much in content.

Although they know hiring a good content writer is essential to their business success, somehow, they are not convinced.

On the Internet they may have read about the benefits of hiring a professional content writer, but they want their business to magically do well without content.

This is a reality, whether you realize it right now, after a few months, or after a few years.

Basically it’s the value you must pay for and not for documents and words.

On this web page you have read about hiring a professional content writer, and also about the benefits of hiring a good content writer.

Documents and words don’t matter, what matters is how well you engage your audience.

It’s the ability of your content to get you more business that finally decides its value for you.

Pay according to that.

Hiring a good content writer is going to be one of the most important business decisions you make because no matter how snazzy a website you get for yourself and how awesome the product or service you offer, unless you can communicate to your visitors through your content, nothing really matters.

How to optimize your AdWords copy

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Although Google’s AdWords may be the best way of getting targetted, business-generating traffic to your website, it is often not as easy as it sounds. Since many people could be trying to use AdWords, you have to use this program carefully in order to leverage its functions. Just for your information, I know a person who is earning $90 per hour for just writing optimized AdWords ads for his clients.

Since very often AdWords campaign depends on the content of the pages, it is vital how you formulate your AdWords campaign — not only the keyowrds, but also the creative that is used. Although there is always a scope of improvement and optimization, the following steps can help you leverage your campaigns properly.

TARGET YOUR KEYPHRASES CAREFULLY

First a sidenote: It’s always better to use key phrases rather than keywords. For instance, if you are selling beads jewellary, avoid using “beads” or “jewellery” as your target keywords. This is because if a person is searching for beads jewellery to buy, there is a greater chance he or she will be searching for “beads jewellery”, “jewellery beads”, “brown beads jewellery”, or something like that. People mostly use phrases and not lone words.

Now, coming to targetting. Always remember that it’s not the hits that matter but the sales you make from those hits. This is called your ROI (return on investment) — how much you spend on your AdWords campaigns and how much you earn through them.

From your AdWords campaign, you only need those people referred to your website who really want the product or service you are selling. You don’t want those people clicking who might just be looking for something similar but not the exact thing.

So always be very specific. Avoid words or phrases that might send you unwanted traffic, wasting your money as a consequence.

AVOID DOUBLE MEANING WORDS

There are words and phrases that can transmit ambiguous meanings. These words should be avoided. Be sure and examine your keyword list for any words that could take on a different meaning than what makes sense for your business. The best way to figure this out on your own is to simply do searches at the major search engines for each of your keywords, and see who else is in the result set with you. Then end up finally selecting the keywords that fit your purpose and relevance for the campaign.

WRITE A COMPELLING AD

Merely knowing which keywords to use and how to format them with keyword matching options alone will not make your Adwords campaign a success. Your ad should be compelling and it should be able to grab attention. It’s like in any other ad campaign. Since there is lots of noise around, you need to be heard by your targetted surfers. It’s isn’t easy because you only have a limited number of characters to use, but then, as I mentioned above, there are experts who do just this job and earn big money.

Use provoking words like free shipping, special offer, limited time offer, tips, tricks etc. These types of words actually attract the users but make sure that the words are specific to your business otherwise they can be removed by Google or deluge your website with free-seekers.

Sell the benefits, and if possible, immediate benefits.

HAVE KEYWORDS IN THE TITLE

Your keywords should be prominently visible in your title. People tend to get attracted by those ads that contain the keywords they have searched for.

MENTION RATES, IF POSSIBLE

Mentioning your rates in the ad is an ample indication that you are not selling a freebie. They also deter those from clicking who cannot afford your rates.

USE [] (square brackets) WHILE DEFINING KEYWORDS

If you want to be found for only “sports shoes in dakota” you must enclose this phrase within square brackets. A few examples:

[sports shoes in dakota]
[brown beads jewellery]
[poachers terminators]

USE RELEVANT PAGES

It is not necessary that all ad links should lead to your home page. You can create specific landing pages to derive maximum mileage and reduce the chance of distracting the visitors.

CREATE MULTIPLE ADS

Creating multiple ads can help you what sort of ad campaign gives you the maximum ROI. You can also create keyword-specific ad campaigns. They don’t cost you extra and help you focus your campaign better.

AVOID COMMON WORDS

Avoid words like “in”, “for”, “to”, “at”, “of”, etc. because firstly, they unnecessary use the allocated quota of characters, and secondly, Google ignores them anyway while searching for the keyword.

USE SPELLING VARIATIONS AND OTHER TOOLS

Some people use different spellings for same words. For instance, some search for “webdesigners”, and some search for “web designers”. Again, many use “specialized” and “specialised”. People also use different keywords sometimes to find the same thing. You can use this link: https://adwords.google.com/select/main?cmd=KeywordSandbox to find out what other keywords and key phrases you can use with your own choice.

USE NEGATIVE WORDS TO YOUR ADVANTAGE

You can specify for what words you don’t want to be found. This comes handy if you don’t want to be found by people looking for white beads jewellery. Just include “white” as your negative keyword.

USE GEO-TARGETTING IF IT MATTERS

Why make people click from France if you only want business in the USA? If you select the countries where your ads should be displayed and where not, it helps you avoid unnecessary clicks. Remember you pay for every click.

So these are a few pointers and I hope they help you better utilize your Google AdWords campaigns. All the best.

How to get higher response from your online copywriting

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Getting a higher response from your online copywriting.

Online copywriting is when you write content for websites, blogs, social media, emails, and other digital platforms.

Just like in conventional copywriting you persuade people. You highlight the benefits and features of a product or a service.

All rules of conventional copywriting apply on online copywriting with an addition that you write in a manner that it’s easier to read on digital devices.

Another purpose of online copywriting is to help you increase your search engine rankings in a holistic manner.

Read: SEO copywriting services.

Listed below are some features of online copywriting that distinguish it from conventional copywriting:

Web-Friendly Formatting: Utilizes shorter paragraphs, bullet points, subheadings, and bold text to enhance readability on digital platforms.
SEO Integration: Web writing involves incorporating relevant keywords and optimizing content for search engines to improve visibility and organic traffic.
Hyperlinking: Includes embedded hyperlinks to provide additional information, direct readers to related content, or guide them to desired actions.
Interactive Elements: May incorporate interactive elements like clickable buttons, forms, and multimedia to engage and guide users.
Social Media Integration: Considers the shareability and social media presence of content, enabling easy sharing and integration with social platforms.
Call-to-Action Emphasis: Places strong emphasis on clear and compelling calls-to-action to prompt readers to take specific actions.
Tracking and Analytics: Utilizes tools like Google Analytics to measure user engagement, conversion rates, and other metrics for continuous improvement.
Personalization: Leverages user data and segmentation to deliver personalized content and create a more tailored experience.
Mobile Optimization: Considers the mobile experience, ensuring that content is responsive, loads quickly, and is easily readable on mobile devices.
Rapid Content Updates: Allows for quick and easy updates to keep content fresh, relevant, and in line with evolving trends and user needs.

Online copywriting: Preferring benefits over features

Online copywriting papers benefits over features.

Recently I was flipping through a current affairs magazine and there on one of the pages I noticed an ad of a car.

It is a well known brand.

Although the copy waxed eloquent about the design team and the superb technology used, not even one word was used to tell me why I should buy the car.

It talked about dreams, it talked about “reaching there”, it talked about the feeling of elegance you get when you drive it, and it talked about the fact of it being a masterpiece.

It didn’t at all tell me what mileage it gives me, how safe it is, how easy it is to get the servicing done, what’s the pickup or how easy it is to maneuver it.

This is bad copywriting, and print copywriting often hinges upon such kind of waywardness.

Online copywriting, on the other hand, is conversational, and hence, it generates higher response.

But it’s not that every work of online writing can do the trick and earn big bucks for the client companies.

Most copywriters, even on the Internet, try to apply the same offline print methodology and juggle with vague words instead of delivering the real message.

When I’m planning to buy something, I don’t want to know what a genius sample it is, I want to know whether it can do what I want it to do, and how well it can do it.

Effective online copywriting does two things as soon as possible:

Highlight the benefits of the product
Establish a conversation with the reader

An average surfer is in a hurry not because he or she has a small attention span, it is because there is so much choice and it is so easy to go to another website.

When I search on Google I open multiple links on different tabs to save time (instead of clicking the back button each time I want to go to the next link).

The same happens with your users.

There are constantly in a state of disturbance unless something really grabs their attention (for example, a Netflix series).

So grab the attention in the first line

Grab attention with online copywriting.

The first line of your copy can be the most important part of your entire online copywriting endeavor.

It’s called the hook.

On your web page or on your blog post, your headline is the hook.

On social media such as LinkedIn, the first sentence of your post is the hook.

It sets the tone.

Highlight your first line, and encapsulate the entire gist of your message there.

Your first line is the only chance you have got, so make the optimal use of it.

The first line of the page is usually the headline, and if the page doesn’t have many distractions (like animations and images), the headline is the first thing a visitor sees.

Use the headline tags (h1, h2, etc.) wherever possible in online copywriting

Organize your various sections under compelling headlines.

Once your headline has managed to grab the attention, you can rest assured that the following text is going to be read.

Talk in figures. For instance,

Memorize 150 phone numbers in just 5 minutes!

is far better a headline than

Improve you memory!

Use active voice

It’s like, instead of saying

This can be done.

you should say

You can do this.

Active voice has more action words, and it directly talks to the reader in terms of “you” and “I”.

If you say “Great photographs can be taken by this camera,” the reader might think that “Yes, great photographs can be taken, but not by me.”

On the other hand, if you say, “You can take great photographs with this camera,” you are directly telling the reader that he or she can take great photographs.

Here, there is a less chance of ambivalence.

Address the concerns of the readers, not your company

You can serve your business well by showing concern for the needs of your readers.

Convince them — sincerely — that you want to solve their problem.

Show them you have exactly the solution they need.

Don’t try to trick them, don’t try to sell them something they don’t want to buy or if they are unsure at the moment.

In fact a great trait of effective online copywriting is that it allays the fears and mitigates the doubts by clearly stating what the pros and cons of buying a particular product are.

It generates higher response is all about establishing trust between the two transacting parties.

You can only establish trust by delivering a sincere, unambiguous message.

Your copy shouldn’t merely deliver your company’s message, it should talk to your readers, and it should solve their problem.

Listed below are some benefits of working with an online copywriter for your business website.

Get expertly crafted online content that grabs attention.
Save time and effort by outsourcing your writing needs.
Improve your website’s search engine rankings with optimized content.
Engage your audience and increase website traffic.
Benefit from a fresh perspective and creative ideas.
Receive high-quality, error-free copy that enhances your brand image.
Increase conversions and sales through persuasive online copywriting.
Adapt quickly to changing market trends with agile content creation.
Utilize a cost-effective solution compared to hiring a full-time copywriter.
Access a wide range of writing styles tailored to your target audience.
Enjoy seamless collaboration and efficient communication online.
Tap into the expertise of a professional who understands digital marketing.
Build credibility and trust with well-written, authoritative content.
Stay ahead of your competition with compelling online copywriting.
Scale your content production as your business grows.
Streamline your content strategy and align it with your goals.
Gain insights into your customers’ needs and preferences through tailored copy.
Optimize your social media presence with engaging posts and captions.
Enhance your email marketing campaigns with persuasive copy.
Boost your brand’s online visibility and reach through effective online copywriting.

Some prominent FAQs on online copywriting

FAQs about online copywriting.

How long does it typically take to see results from online copywriting efforts?

The results can be immediate, or you can see them after a while.

For example, if you hire an online copywriter to work on your landing page and then you advertise that landing page using a PPC campaign, you can see the results immediately.

On the other hand, is a web writer, for example an SEO writer, to improve your search engine rankings, it may take a few months before your rankings begin to improve.

How does online copywriting differ from traditional copywriting?

Traditional copywriting is not done for the web. It is done for a static medium.

For example, a traditional copywriter may write for a magazine, a newspaper, a mail order campaign, or a brochure.

These items don’t come with a cornucopia of distractions.

Online copywriter on the other hand needs to deal with multiple distractions coming from the web and hence, they need to write accordingly to capture the attention of the audience.

What are the key elements of successful online copywriting?

Catchy headlines: Create attention-grabbing titles that make readers want to click.
Clear and concise language: Use simple words and avoid jargon to ensure easy comprehension.
Compelling storytelling: Tell a captivating narrative to engage and connect with your audience.
Benefit-oriented content: Focus on the value your product or service provides to the customers.
Strong call-to-action: Use persuasive language to guide readers towards desired actions.
Scannable formatting: Organize your content with headings, subheadings, and bullet points for easy skimming.
Concise paragraphs: Break up text into short paragraphs to enhance readability.
Use of power words: Incorporate impactful words that evoke emotion and create a sense of urgency.
Authenticity and transparency: Build trust by being genuine and honest in your writing.
Customer-centric approach: Understand your target audience and tailor your copy to their needs and desires.
Benefit-driven headlines: Highlight the advantages or solutions your product offers.
Active voice: Write in a way that gives a sense of action and vitality to your copy.
Relevant keywords: Use relevant keywords strategically to improve search engine optimization.
Use of testimonials: Include social proof from satisfied customers to enhance credibility.
Proofreading and editing: Ensure your copy is error-free, well-structured, and easy to understand.

How can online copywriting improve my website performance?

Here are a few ways web writing can improve your website performance:

Engages visitors with compelling content.
Grabs attention and encourages visitors to stay on the website.
Improves readability and comprehension.
Enhances user experience by providing clear and concise information.
Generates interest and curiosity in products or services.
Increases conversion rates by using persuasive language.
Builds trust and credibility through well-crafted messaging.
Utilizes keywords to improve search engine optimization (SEO).
Enhances brand awareness and recognition.
Drives targeted traffic to the website.
Optimizes content for social media sharing.
Encourages visitors to take desired actions, such as making a purchase or filling out a form.
Reduces bounce rates by providing valuable and relevant content.
Improves the overall navigation and flow of the website.
Establishes a consistent brand voice and tone.
Increases customer engagement and interaction.

What skills should an online copywriter have to write exceptional content for websites?

Strong writing skills with a focus on clarity and brevity.
Proficient in crafting compelling headlines.
Ability to adapt writing style to match different target audiences.
Knowledge of basic SEO principles to optimize content for search engines.
Skill in conducting research to gather relevant information.
Understanding of persuasive writing techniques.
Familiarity with online marketing strategies.
Ability to create engaging and concise product descriptions.
Proficient in proofreading and editing for grammar and punctuation errors.
Knowledge of content management systems for website publishing.
Skill in writing effective calls-to-action.
Ability to incorporate keywords seamlessly into content.
Understanding of user experience (UX) principles.
Proficient in crafting impactful and concise meta descriptions.
Knowledge of social media platforms and their content requirements.
Skill in creating informative and engaging blog posts.
Familiarity with data analysis to assess content performance.
Ability to write engaging email newsletters and marketing campaigns.
Proficient in writing clear and concise website copy.
Knowledge of headline writing techniques to increase click-through rates.
Skill in storytelling to captivate and connect with the audience.
Understanding of brand voice and tone guidelines.
Proficient in writing persuasive landing page content.
Knowledge of content formatting for improved readability.
Skill in creating content that aligns with a brand’s values and mission.
Ability to meet deadlines and manage multiple projects simultaneously.

List some businesses that can benefit from online copywriting services.

E-commerce stores selling products or services online.
Restaurants and food delivery services.
Fitness and wellness professionals.
Travel agencies and tour operators.
Real estate agents and agencies.
Marketing and advertising agencies.
Health and beauty businesses.
Event planning and management companies.
Educational institutions and e-learning platforms.
Nonprofit organizations and charities.
Financial and insurance companies.
Home improvement and renovation services.
Fashion and apparel brands.
Technology startups and software companies.
Automotive dealerships and repair shops.
Professional coaching and consulting services.
Wedding planners and services.
Pet care and veterinary clinics.
Art and creative agencies.
Online dating platforms.

For what all purposes online copywriting can be used?

Blog posts to educate, inform, and engage readers.
Landing pages to drive conversions and capture leads.
Website pages to provide information about products, services, and the brand.
Product descriptions to showcase features and benefits.
Social media posts to promote content and engage with the audience.
Email newsletters to communicate with subscribers and promote offers.
Advertisements to attract attention and generate interest.
Press releases to announce company news and events.
Video scripts to convey messages and enhance storytelling.
Whitepapers and case studies to provide in-depth analysis and insights.
Brochures and pamphlets to provide offline marketing materials.
Infographics to present complex information visually.
E-books and guides to offer comprehensive resources to readers.
Sales letters and direct mail campaigns to persuade and convert prospects.
Podcast scripts to deliver valuable audio content.
Presentations and slide decks to deliver engaging visual content.

Online copywriting and content writing articles

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Difference Between Normal Web Page Text And SEO Web Page Text

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Difference between normal web page text and SEO web page text.

When you write your web page text so that it not only sounds natural, but also caters to the whims and fancies of the search engines so that they rank that page higher, it becomes SEO text.

Logically, there is not much difference between normal web page text and SEO web page text.

At least, there is no difference when I’m writing content. Well-written content is always search engine friendly.

If you write focused web page text it automatically becomes SEO web page text.

Every well-written web page text is SEO web page text.

As the search engines focus more and more on the contextual relevance of the text, it makes sense to write web page copy that is highly focused and targeted.

So why this differentiation between normal and SEO web page text?

The difference is between theory and practice.

In theory you don’t need to use your keywords and key phrases strategically, but in practice, you have to, and this is the big difference.

No matter what people say, I’ve personally observed that you can get a higher ranking by writing your text in a certain manner.

When you write your text so that it not only sounds natural, but also caters to the whims and fancies of the search engines so that they rank that page higher, it becomes SEO text.

I’m not saying you have to be manipulative or you should create spammy text (needlessly stuffing your web page with your keywords) just to rank high — you may rank high by doing this for a few weeks, but then you may get blacklisted too.

This is because the search engines want to provide quality text to their users, and what’s the use of visiting a web page that is full of keyword gobbledygook?

But you do need to use the keywords and you do need to use them enough times without sounding silly.

SEO web page text achieves that for you.

You write your text in such a manner that your keyword and its parts are scattered all over the web page and your human readers find it compelling, and appealing to read.

You use your keywords at strategic locations, within strategic tags.

They don’t have to be at the same place.

Take for instance this page that talks about normal web page text and SEO web page text.

These phrases appear all over this page in various combinations and sometimes “SEO”, “web”, “page” and “text” appear on their own without the other parts of the phrases.

The art behind SEO web page text writing is to strike a balance between your keywords and the rest of the text.

Don’t use your keywords where they are not needed, but as and when they are needed, use them in a manner that the search engine robots and bots can easily locate them.

The process of writing efficient SEO web page text

When you want to write SEO web page text, the process is quite straightforward. It may involve the following:

Prepare a list of all the primary keywords for which you want to attract traffic to your website from search engines.
Prepare a list of all the secondary keywords.
Prepare a list of longtail keywords.
When you search on Google (for example, SEO web page writer) Google makes its own suggestions in the form of “People Also Ask” – note down all these suggestions.
Create compelling titles out of your primary and secondary keywords. Preferably in the form of questions that your prospective customers or clients will ask.
Start writing web page text in the form of web pages and blog posts.
Use your main keywords within the first 100 words of your web page or blog post.
Then you mix up your primary keywords, secondary keywords and longtail keywords throughout your web page text.
Link to other web pages and blog posts that are relevant to your current topic.
Keep updating your web pages and blog posts whenever you can come up with more text.

When writing SEO web page text my approach is quite straightforward: stick to the topic and then write in a normal manner.

What is the most important aspect of writing SEO web page text?

Relevance.

Relevance is the most important aspect of writing SEO web page text.

Is what you are writing and publishing relevant to your target audience?

Is it going to help people?

Is it going to provide the solution people are looking for?

On my website I have multiple times written about the significance of knowing searcher intent or searcher intent.

Whenever someone is searching on Google she has an intention: what is the purpose of the query being used?

Is the person simply looking for information for the sake of knowledge, or does she really want to buy from you?

For example, if someone searches for “what is SEO web page text?” is she looking for someone who can write SEO web page text or does she simply need information so that she can write her own text?

Many people mistakenly believe that there is different text for attracting people from search engines and then actually convincing them into buying from you.

There is no difference. On multiple instances Google has confirmed that if you mislead people into visiting your website or blog, it is counter-productive for your SEO.

This is what Google has to say about relevant content or web page text:

“Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”

For very long time now Google has been taking into consideration the quality of the web page text when deciding search engine rankings for your content.

It takes into account user behavior.

If the Google user finds your link on the SERPs, clicks the link, goes to your website and then immediately comes back to Google and carries on the same search, it sends indications to Google that the user did not find the information she was looking for.

When she found your information on the SERPs, she must have used a search term or a query and your link showed up.

Since she did not find relevant information on your website, Google down ranks you for that particular search term or query. As the cycle goes on, your rankings go on deteriorating.

Does SEO web page text solely focus on search engine algorithms?

Definitely not.

In fact, when I’m writing content for my clients, my primary focus are their customers and clients and not the search engines.

Of course 99% of my clients want to improve their SEO and that is understandable.

But they are not going to be able to improve their SEO if their content or their web page text does not serve their visitors well.

So, what do I do? How do I strike a balance?

Very simple. The primary purpose of my writing is to serve the readers.

With my experience, I can seamlessly use the keywords to write web page text that is search engine friendly as well as visitor friendly.

Why SEO Copywriting improves your search engine rankings

Why SEO copywriting improves your search engine rankings?

Why SEO copywriting you may ponder? How does it improve your search engine rankings?

If all that the search engines are looking for is relevant, subject-centric content, why do you need SEO copywriting and why is it being offered as a separate service and not as normal online copywriting service?

What exactly is SEO copywriting?

First, if you don’t know the difference between you may like to read SEO copywriting and SEO content writing: is there a difference?

You need content writing for your information pages and blog posts but you need copywriting for your main websites. This is because, on your main websites, you want to persuade your visitors into becoming you are paid customers and clients.

On your main website, you need convincing writing. You want the sales pitch. You want to tell people why you have a great proposition and why they should do business with you.

The more people your website copy is able to convert, the more business you generate. In fact, whether you realize it right now or not, your entire business depends on your copy if you mostly have an online business.

But, just as you seek higher search engine rankings for your blog posts and information pages, you also want higher search engine rankings for your main website pages.

Hence, despite using a sales pitch, your copy must also be able to improve your overall search engine rankings. You achieve this with the help of SEO copywriting.

Why is SEO copywriting important for your business?

A big reason is the rampant competition on the Internet.

There are hundreds and thousands of websites vying for that coveted place on the first page of the search results and some of them have excellent copies.

So why do some appear in top twenty or top ten results and the rest languish in lower rankings? SEO copywriting makes the whole difference.

Yes, you can improve your search engine rankings by publishing lots of information pages and blog posts and I strongly recommend publishing regular content on your website to increase your content depth, but ultimately, you need to make sales.

I have lots of educational and helpful content on writing and content marketing but unless you know that I am open for business, how are you going to hire me as your copywriter or content writer?

You are going to hire me after reading my main business pages where I explain how I can help you grow your business with my writing services whether you want to hire me as a copywriter or a content writer.

Copywriting is important because it turns your business profitable. It gives you a better ROI. It helps you achieve your business goals by convincing your visitors that your product or service will definitely solve their problem and offer them value for money.

How does a proficient copywriter write better copy for your website?

Since I am a male I’m going to use “he” but you can use a “she” if that sounds better for you.

If you don’t understand what your target audience is looking for, how are you going to convince them into buying your product or service?

Every product or service is a solution. This is why people buy from you.

They don’t buy your product or service just for the heck of it. They have a problem, they are looking for a solution, and they have a vague idea that your product or service can give them the solution.

The job of the copywriter is to engage them and convince them that you have got exactly the solution they need for their problem.

For that, the copywriter must understand what they need.

A proficient copywriter never starts writing your copy unless he knows what your target customers or visitors are looking for.

5 reasons why copywriting is important for your business

1. Tell your brand story

Copywriting tells your brand story. Telling your brand story is very important because it makes an emotional connection. Every purchase is after all an emotional connection.

2. Keep people hooked to your central message

To purchase from you, people must stay on your website for as long as possible. It is the job of your copywriting to keep them from going away. The longer they stay, the greater is the probability that they will buy from you.

3. Remain focused on call-to-action

Every copy has a call to action – what you want people to perform when they are going through your web page.

For example, on my website, the purpose of every web page is to encourage people to fill up my contact form and contact me for my copywriting and content writing services.

4. Convey your enthusiasm

Your copy needs to be full of enthusiasm. If you don’t feel enthusiastic about your business proposition, how are your visitors going to feel excited enough to give you money for your product or service?

5. Help your visitors make the best possible decision

I don’t know about other copywriters, but when I’m writing the copy, my primary concern is to help your visitors make the best possible decision for themselves.

Sure, it is important that they buy from you, but more important is that they make the right decision. You don’t want to trick them into buying from you. You want them to buy from you only when they can make full use of your product or service.

How does SEO copywriting make the difference and improves your search engine rankings?

SEO copywriting not only involves writing great copy, it also involves writing your copy strategically.

You need to use your tags correctly.

You need to put the right keywords at the right places, and, even if some people disagree, there is a keyword-to-text ratio that makes a crucial difference.

Then there are different tags to consider.

With what tags should you use your keywords? How many times should you highlight/bold your keywords and key phrases?

How to optimally use your anchor text? How to make use of the list tags for SEO copywriting purposes?

How you should organize your key phrases and scatter them in a manner that your text sounds perfectly normal to your human readers despite being written for the search engines?

SEO copywriting takes care of all these things.

Along with the viewable text SEO copywriting also optimizes other on-page elements for the targeted search terms.

These include the title, description and keywords tags, headings and alt attribute of the image tag.

But the most important aspect of search engine optimization is your web page copy.

It’s often been observed that even if the meta tags and other things are left untouched, and only better SEO copywriting is done, the web pages begin to rank higher on the SERPs.

Does SEO copywriting always get you higher rankings?

Not always.

SEO copywriting is not your ranking panacea because lots of factors are taken into consideration when the search engine algorithms evaluate your website.

Your ranking also depends on how many websites are linking back to you, how you have organized and interlinked your overall content, how much content you have and what SEO practices your competitors are practicing, and even the age of your website.

For good search engine rankings you have to pump in lots of effort and SEO copywriting is a major part of that effort.

SEO copywriting is one of the steps you take towards search engine optimization that results in higher rankings. It gives you a sure footing.

Contact me to know more about my SEO copywriting and content writing services.

Why good content is necessary

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Why good content is necessary?

It’s been now more than 16 years (it’s 2020 now) since I’ve been writing content for various websites, and I still feel most webmasters do not consider content as important as the layout of the website.

It’s evident from the way they want to pay measly for the content writing services, and sometimes don’t even deem it fit to pay even if the content writer has delivered the work.

This reminds me of the days when people used to have websites just for the heck of it — “it’s a silly thing, but my client abroad wants to see it,” a client told me once about his need to have a website for his export company.

Content writing is at its nascent state. Especially in India where entrepreneurs and business owners are grudgingly accepting that they cannot do without a professional content writer.

They want quality content through wishful thinking.

The situation is not as daunting as it was a few years ago.

I get to work with clients who really understand and appreciate the significance of the written word on their websites, and hence, are eager to pay good for it.

They know the expense is justified considering the return they are going to get.

Well-written content is needed for SEO as well as conversion/engagement on your website

It is your content that draws people from search engines and social media websites to your website. It is your content that encourages casual visitors to become your paying customers and clients.

You need content for SEO because good quality targeted content increases your content depth. For example, since I am a content writer, I must have lots of content on my website and blog that talks about content writing and copywriting. This is natural.

It’s because Google looks for authority websites to rank well. Its algorithm is not perfect but at least now It can easily distinguish between high quality content and video content.

It takes help from visitor reaction.

If people don’t spend much time going through your content, it means your content does not touch the right chord. They don’t find your content useful and purposeful.

Even if initially your links begin to appear among search results, you lose your rankings if from Google people go to your website and then immediately come back to the search engine and carry on with the previous search.

Hence, you need quality content to improve your SEO.

This is what Frederick Turner thinks of content — The substantive or meaningful part: “The brain is hungry not for method but for content, especially content which contains generalizations that are powerful, precise, and explicit.”

Content is the meat of your website due to the following reasons:

The more they read, the more they trust

When a visitor comes to your website, unless she really knows you, she is full of apprehensions, and it is so natural.

No matter how cool your website is, the crux of the matter is, it is faceless and silent.

It’s like arriving at a super-age spaceship that has no humans in it.

Only your words can allay her doubts, only your words can convey that you are a real person, only your words can explain to her what you are selling and why it would be good for her to purchase what you are selling.

Your words comfort her and sooth her.

On whichever page she is, she gets to read something that answers one or the other question she might be having. It feels good when you get answers to your questions, doesn’t it?

The more she reads, the more she knows about you and your organization.

The familiarity ushers a comfort (it also breeds contempt but that’s an entirely different issue) level.

Even if she doesn’t buy, she remembers.

I have a personal experience: a few months ago I visited someone’s website by chance.

I think I was led to his website by some search engine result.

Although he wasn’t offering what I was looking for, I loved the way he had written (or got it written, whatever) the content of his main landing page, and although at that moment I didn’t need to be there, I read the entire thing.

After a few weeks another search led me to his website, and this time he was selling something that I didn’t need immediately, but may need, in the future.

I remembered loving what he had written, and I also liked what I was reading currently.

He seemed to be a nice, trusting person.

He seemed to be in possession of lots of knowledge and wisdom.

His words said he was going to be around for a long time.

I bought the product.

His content sold me something I didn’t even need at that time (I still haven’t used that thing but don’t regret buying it).

Words have been one of the greatest inventions of the human race. One should use them optimally.

Search Engines look for content

If you have noticed, recently your search results have been improving when you look for terms on Google, Bing etc.

The search engine algorithms are putting more and more emphasis on the relevancy of the written content of your website.

This is a step in the right direction both for the search engine robots and for the human beings.

After all, if you are searching for a specific term or a key phrase, you need information specific to that keyword.

You don’t need unnecessary pages coming at the top.

If a website contains lots of good content that talks about your search keywords, it is going to be rated higher.

So if you sell shoes and your website has lots of content regarding shoes, your website is going to be ranked higher than, let us say, even Adidas for that matter.

Similarly, if my website has lots of information on content writing and copywriting, it may rank higher than reputed media agencies providing the same services.

It’s like democracy at its fullest glory.

The more keywords-centric content you have, the better is your chance of getting a higher ranking once a search is conducted by your prospective customer or client.

Lots of interlinking

Lots of pages having good content on your website mean lots of good pages linking back to your main page.

You already know it is important that pages having good content link back to your main page.

The search engines think, and rightly so, that if pages having good content link back to your website, then your website must be relevant.

Also, if your page has some useful information, other webmasters too put that page’s link on their websites.

Soon you have this massive interlinked network.

In the end I would say, it’s not about having lots of content, it’s about having relevant content.

If you have relevant, optimized and well-meaning textual content; your visitors read it, the search engines find it, and the webmasters link to it.

If the content is not good, your visitors don’t read it, the search engines can’t make out what you’re trying to say and hence ignore it, and the webmasters don’t link back to it.

It’s such a simple logic.

What is relevant content sought by search engines?

How do you write relevant content for your website on regular basis?

The importance of relevant content

Post regular news

Keep relevant content updated

Manage a bulletin board

Posts articles regularly for the importance of relevant content

Archive your electronic newsletter

Maintain a blog

Meaning of organic SEO

What is organic SEO in terms of copywriting?

How does organic SEO copywriting help?

What is organic SEO further explained

How does content writing help you in organic SEO?

What are the benefits of organic SEO

What organic SEO copywriting practices can adversely affect your search engine rankings?

1. Professional writing for your website

2. Regular publishing of high-quality content through SEO copywriting services

3. More engagement on your website and blog

4. Research-based copywriting increases your authority

5. Greater stress on search intent when SEO copywriting

6. Help you stand out through quality writing

7. Impeccable writing style

8. Bring down your bounce rate with quality SEO copywriting services

9. More subscribers for your newsletter

10. SEO copywriting services for targeted search engine traffic

11. Creating a tribe or a community around your brand

12. Maintaining a healthy social media buzz

Concluding remarks

Increase sales with content writing that helps you establish relationships

Helpful, good quality content writing will create evangelists who will promote your business themselves, voluntarily

Why you need to focus on content?

Coming back to having your own long-term content strategy

Is having a long-term content strategy expensive

Whom does an SEO writer write for?

Should an SEO writer know how to tinker with HTML?

A good SEO writer?

The Rise of Email Newsletter Publishing: A Force to Be Reckoned With

5 Big Businesses Successfully Using Email Newsletter Publishing to Grow Their Businesses

1. Amazon:

2. Airbnb:

3. Sephora:

4. Spotify:

5. Nike:

Unleash the Power of Email Newsletter Publishing: Catapult Your Business to New Heights

Unveiling the Benefits: Unleash Your Potential with Email Newsletter Publishing

Stay Informed: Reach Thousands with Ease

Build Trust: Earn Loyalty, Secure Success

Foster Interaction: Forge Lasting Connections

Shape Your Image: Craft a Narrative of Excellence

Establish Rapport: From One to One

Become a Recognized Name: Rise Above the Noise

Drive Sales: Inspire Action, Garner Results

Spam-Free Information Sharing: The Power of Permission

Harness Group Dynamics: Create a Tribe of Dedicated Followers

The World Awaits: Anyone Can Publish an Email Newsletter

Travel Escapes: Unleash the Wanderlust

Literary Journeys: The Power of Words

Culinary Expeditions: A Gastronomic Haven

Is Publishing Email Newsletter Expensive or Cost-Effective?

Low Production Costs

Targeted Audience

Efficient Distribution

Analytics and Tracking

Cost-Effective Automation

7 Tips on Publishing a Successful Email Newsletter

1. Know Your Audience:

2. Compelling Subject Lines:

3. Engaging Content:

4. Visual Appeal:

5. Clear Call-to-Action (CTA):

6. Consistency and Regularity:

7. Measure and Optimize:

The Importance of Maintaining a Strict Email Newsletter Publishing Schedule

Embrace the Power of Email Newsletter Publishing: Your Path to Success

Why you need to hire a professional content writer for your business website

How to hire a good content writer for your business?

Hiring a good content writer: Being a good writer is a must

Not always, but experience of your content writer definitely counts

How to hire a good content writer for your business: Does your content writer have enough time for you?