Are you looking for a copywriter for writing sales letters?
Do you need an email marketing writer that can boost your open rate as well as conversion rate?
Need a content writer for writing a sales letter?
I am an experienced sales letter writer who can help you write marketing messages for effective email marketing.
Copywriting for sales letters can be both for websites as well as off-line marketing campaigns. Read this to know more about the difference between copywriting and content writing.
Why you need a copywriter for writing sales letters?
You may want to use a copywriter for direct mail marketing or for email marketing.
You can use a sales letter to make a business proposition to your customers and clients.
Most of the sales letters these days are written as emails and it rarely happens that people send sales letters through snail mail or postage.
Hence, these days, whenever you talk of sales letters, we normally refer to email marketing campaigns.
Nonetheless, if you plan on distributing flyers for sending introductions to your products or services by Postal Service, you can make use of sales letters.
Now, why do you need a copywriter to write your sales letter?
Your sales letter is a marketing pitch.
You need to convince the reader to buy from you.
The main objectives of the sales email is:
- Reach out to your recipients to purchase one of your products or subscribe to one of your services.
- Introduce a new product or a new service to potential customers and clients.
- Expand into a new market.
- Constructing a component of your sales funnel.
- Using the sales letter as a landing page.
As must have been your experience, whenever you ask people to buy something from you, they become defensive.
There is a natural resistance among people to not to buy even when they need that particular product or service.
A copywriter can convince your prospective customers and clients.
A copywriter knows how to strike up a conversation through the written word.
A sales writer knows what words to use at the right time and what words to avoid.
You see, just as some words can prompt your prospective customers and clients to do business with you, there are some words that can turn them off or make them run away.
When people are reading your sales letter, unconsciously they are constantly thinking of reasons why not to buy from you.
An experienced copy writer knows about this attribute of your readers when they are reading your marketing copy and builds up the narrative accordingly.
A trained writer knows what are the right words to use when preparing your sales letter.
Can you avoid working with an email marketing writer and write your own sales letter?
Can’t you write a sales letter on your own? After all, who understands your business more than you do?
Yes, sure, you can write your own sales letter but there is a reason why people hire expensive copywriters.
A copywriter knows how to lead your prospective customers and clients from a psychological position A (full of apprehensions) to a psychological position B (eager to buy from you).
There are three types of people who are going to read your sales letter or marketing literature:
- People who want your product or service but need a bit of convincing.
- People who don’t want to buy your product or service but they may buy it when provided the right information convincingly.
- People were not going to buy no matter what you tell them.
You can ignore the third category and focus on the first and the second.
A professional copywriter writing a sales letter for you will create two separate letters – for those who want to buy but need a bit of convincing, and those who don’t want to buy but can be convinced into buying with the right information.
Today, I was talking to a client and he said, “Why should I waste my time on something I don’t do regularly?”
He was talking about writing an e-book to explain his concept on webinars.
He is good at training businesses generate more leads.
He can talk convincingly.
But, he doesn’t write because this is not his profession.
Hence, he was explaining to me what to write in his e-book.
The same is the case with your sales letter.
You may be a good lawyer. You may be a good architect. You may be a good cook. You may be a good web designer.
But are you a professional sales letter writer?
Do you make a living working as an email marketing writer?
Do people routinely hire you as a copywriter for writing sales letters?
Despite that, if you think you can write your own sales letter, sure. Go ahead.
After all, it is your business. You are the best judge.
Now, coming back to the main topic of this web page – copywriting for sales letters…
Sales letter copywriting is a bit different from writing normal web content – it is more direct, more conversational, more to the point and full of call-to-action words and expressions.
Can I write sales letters for your business?
Direct answer would be, yes I can, and indirect answer would be, it depends.
I cannot write hyperbolic sales letters – the types you often come across on badly prepared websites and landing pages.
When I create a sales letter it is like a value proposition.
You’re looking for something? Fine, you can get it on this website.
No, I don’t keep it this simple. And anyway, genuine simplicity cannot come without experience and hard work.
Before writing a sales letter I thoroughly understand your business and also your audience.
A sales letter is not about how great your business and your product is (the greatness of your product may matter if it is a reputed brand).
It is about the most important reason why people should buy this product or service.
I first understand what people are looking for and then provide the solution, if possible in the very first line of your sales letter.
Of course you have to hook people onto your copy in order to create an environment.
You have to strike a conversation.
You need to create a sense of urgency without misinforming your readers.
You need to put them at ease.
You need to make them feel that they are at the right place.
Empathize with them.
Show them what they want and show them that you totally understand why they want it.
As I have explained above, there might be two case scenarios for your sales letter: (1) people are aware of your product or service and they just need some convincing; (2) although they know what they want they are not aware of your product or service.
In the first case scenario you just need to stand out.
Take for instance Apple, the company that sells iPads and iPhones.
Its products need no introduction.
If they want to write a sales letter they will not only try to compare their features versus those of other phones and tablets they will also try to associate the prestige value in the vast community that supports Apple products.
In reality, if you look at their website they seem to assume that no other smart phone or tablet exists in the world but theirs.
In the second case scenario the product needs to be introduced, people need to be convinced that although it is not a known product it is far better than the known products.
So you would like to open your sales letter with the biggest benefit your product can deliver.
Anyway, this is not a tutorial on copywriting for sales letters; I’m writing this just to let you know that I can write sales letters for your business if you need them.
I have written sales letters for the following businesses:
- Automotive industry
- Hospitality industry
- Travel and tourism industry
- Web design and development agencies
- Permission-based e-mail marketing agencies
- Legal services
- Information technology
When does your business require sales letter copywriting
Whenever you need to convince people, you need the services of a capable copywriter.
As you may have read above, when you are writing the copy of a sales letter or a landing page you are trying to convince people into doing something, whether it is prompting them to subscribe to your newsletter, your service, or purchase your product.
You need the right language and the right tone and you need to use the right phrases at the right time.
You can call it a behavioral science, copywriting.
There is a very thin line that separates convincing from putting people off.
Your business may require sales letter copywriting for the following:
- Landing page deriving traffic from banner ads and PPC campaigns
- E-mail updates promoting your products and services
- Products or services pages intending to make sales
- Your homepage
- Blog posts targeting prospective customers and clients
- Brochures and flyers
The topics that have covered here: “copywriter for writing sales letters”, “email marketing writer” and “sales letter writer”.
Looking to boost the conversion rate of your email marketing campaigns?
Want to supercharge your call-to-action?
Contact me for more information.