Table of contents
- What are on-demand businesses and how can they benefit from my content writing services
- How do copywriting services help on-demand businesses?
- Content writing services to promote your on-demand business
- Types of content that can be written for an on-demand business website
- How I can help you improve your SEO for your on-demand business website as a content writer
- How I can help your on-demand business as a professional content writer
With my quality content writing services, I can help you gain visibility for your on-demand business.
Being an experienced content writer, I can help you improve your SEO, engagement rate and user acquisition.
You may also be looking for a copywriter for on demand businesses or copywriting service for your own divine business.
Steep growth is being experienced in the field of on-demand business as a greater number of people prefer to get products and services delivered at their doorsteps.
What are on-demand businesses and how can they benefit from my content writing services
The global online on-demand home services market size was estimated at US$ 3.71 billion in 2021 and is expected to expand at a compound annual growth rate of 16.7% from 2022 to 2030 (source).
The global video on demand market size was valued at US$ 82.77 billion in 2022. The market is projected to grow from US$ 97.19 billion in 2023 to US$ 304.74 billion by 2030, at a compound annual growth rate of 17.7% (source).
On-demand businesses are mostly driven by e-commerce. The global e-commerce market size is expected to grow from US$ 4.28 trillion in 2023 to 4.89 US trillion dollars in 2024 at a compound annual growth rate of 14.3%.
Etsy’s annual revenue reached US$ 2.5 billion in 2023, a 10.1% increase year-over-year.
Gross bookings on Uber were US$ 31.41 billion in 2023 (source).
During the time of the Covid-19 outbreak, there has been a surge in on-demand services mobile apps, and I have been getting lots of content writing queries from businesses wanting to tap into this opportunity.
Uber and Airbnb are good examples of on-demand businesses.
These days you get very niche on-demand services such as handyman, maintenance, grooming, food delivery, cab sharing, tutoring business, physiotherapists, and health workers, and many more.
A typical on-demand business is powered by a mobile app.
Just a couple days ago I wrote landing page copy for an Uber-clone mobile app script that allows you to run a towing truck business.
This is also an example of on-demand service where people can quickly call or contact a towing truck service in case their car breaks down.
The nearest towing truck quickly reaches there.
Last week I wrote about a local tutoring service that allows parents to find tutors for their school going kids.
Take for example, a barber service: you launch the mobile app and tap the icon that lets the app know that you’re looking for a barber.
Your location data is already there in the mobile app.
Other details like your gender and your previous haircutting history may already be there.
Accordingly, all the barbers and hair cutters that are performing services near your area are sent a notification and they contact you.
You can hire whomever you want to hire.
You don’t run such a business always through a mobile app.
I know a service that is run through a web browser app and a mobile version is not available.
It depends on your target market whether you want to promote your home delivery or customer service business through a mobile app or a web app.
How do copywriting services help on-demand businesses?
- Boosts Sales: Good copywriting attracts more customers by making your services sound irresistible, leading to increased sales and profit.
- Clear Messaging: Professional copy helps clearly communicate what you offer and why it’s beneficial, eliminating confusion and drawing in the right customers.
- Engaging Content: Well-written content keeps readers hooked, encouraging them to stay on your site longer and learn more about your services.
- SEO Friendly: Copywriting with the right keywords makes your business easier to find on search engines, drawing more traffic to your site.
- Brand Voice: A unique and consistent brand voice helps your business stand out and makes your communications memorable. Copywriting services for on-demand businesses.
- Trust Building: Trustworthy and authoritative copy builds credibility with your audience, making them more likely to use your services.
- Time-Saving: Hiring a professional saves you time, allowing you to focus more on other aspects of your business.
- Error-Free: Professional copywriters ensure your content is free from errors, presenting a professional image to your audience.
- Persuasive Writing: Good copywriting persuades readers to take action, whether that’s making a purchase, signing up for a newsletter, or contacting your business.
- Targeted Messaging: Copywriters know how to speak directly to your ideal customers, addressing their needs and desires effectively. Copywriter for on-demand businesses.
- Competitive Edge: Stand out from competitors with sharper, more compelling copy that captures attention.
- Customer Insights: Skilled copywriters use insights about your customers to craft messages that resonate deeply and drive engagement.
- Consistent Quality: Ensure every piece of content from your website to your ads maintains high quality and professionalism.
- Cultural Relevance: Tailor your message to resonate with different cultural groups within your audience, enhancing connection and understanding.
- Crisis Management: In tough times, the right words can manage customer expectations and maintain trust. On-demand copywriting services.
- Feedback Loop: Use customer feedback to refine and improve your messaging and services continually.
- Storytelling: Engage customers with compelling stories about your brand and services, making your business memorable and relatable.
- Multi-Platform: Create cohesive and effective content for various platforms from your website to social media and emails.
- Adaptability: Quickly adapt your messaging based on customer feedback and changing market conditions. On-demand copywriter.
- Call to Action: Clear and compelling calls to action guide customers on what to do next, improving conversion rates.
- Value Highlighting: Clearly articulate the value of your services, helping customers understand why they should choose you over competitors.
- Professional Tone: A professional tone enhances your credibility and helps establish your business as a trustworthy authority in your field. On-demand business copywriter.
- Emotional Connection: Create an emotional connection with your audience, making them more likely to remember and choose your services.
- Data-Driven: Utilize data and analytics to inform your copy and make it as effective as possible.
- Clear Benefits: Clearly outline the benefits of your services, helping customers understand exactly what they’ll gain.
- Language Skills: Professional copywriters can adjust the language and tone to suit different audiences and regions, broadening your appeal.
- Legal Compliance: Ensure that all your content is compliant with relevant laws and regulations, avoiding potential legal issues. Copywriting services for on-demand businesses.
- Budget-Friendly: Efficient and effective copywriting saves money in the long run by getting your message right the first time.
- Scalability: As your business grows, good copywriting can scale to meet increased demand and complexity.
- Brand Consistency: Maintain a consistent voice and message across all your content, strengthening your brand identity. Copywriter for on demand businesses.
- Attention Grabbing: Craft headlines and content that grab attention and make people want to read more.
- Conversion Optimization: Optimize your copy to convert more readers into customers, enhancing the effectiveness of your marketing efforts.
- Research Skills: Good copywriters research your industry, market, and competitors to create informed and effective copy.
- Strategic Planning: Plan and execute a long-term content strategy that supports your business goals and adapts over time.
- Feedback Analysis: Regularly analyze how customers respond to your copy and use that information to make continuous improvements.
Content writing services to promote your on-demand business
As a professional content writer, I help businesses increase visibility on the web.
No matter what business you are doing, ultimately, it all boils down to your visibility.
The same holds true for your on-demand business.
Can people easily find you?
Do they trust you enough?
Can you engage them on an ongoing basis?
Can you convince them into downloading and installing your mobile app for using your web app?
How do you retain them even if initially they have shown interest in your business?
Can people find your business on Google and Bing?
Through my content writing services, I can help you achieve all these, and more.
Whether you are a new on-demand business or an established player, you are constantly facing competition.
Suddenly, millions of people want to do workouts from home.
They want to learn dancing from home.
They want to learn singing from home.
After the Covid-19 outbreak, most of the schools are providing online education.
There is a spike in the demand of tutors and people providing home tuitions.
Whatever can be delivered, is being delivered at the doorsteps.
Social distancing norms and the fear of catching the infection is keeping many people from physically visiting retail stores or neighbourhood shops.
Everything that can be delivered, is being delivered.
This means, lots of competition for you.
Although, most of the on-demand services and businesses cater to the local market and hence, you may feel that the business isn’t as cutthroat as it would be if you were covering a larger area, still, with multiple options available to your customers and users, you always need to engage them.
I will give you a small example without naming the company.
There is an on-demand company that delivers medicines.
I have been getting medicines from them for more than four years now.
Ever since they launched their website and then a mobile app after a couple of years, there has been a surge in pharmacy delivery services.
Even film stars and sports persons are being hired to promote some of the pharmacy delivery services.
Just today I saw three advertisements from different medicine delivery services.
The new services are better, sleeker, and maybe, even more efficient.
Still, I stick to my original medicine delivery service because they are constantly engaging me with useful, insightful content.
Every week I get an email from them talking about this ailment or that ailment and what preventive measures can be taken.
After the coronavirus outbreak, they ran a series of email marketing campaigns just to raise awareness about its symptoms and various supplement options available to boost your immunity.
Even on their blog, they regularly publish high-quality content on various health issues.
The issues they write about directly affect their customers and people looking for such an on-demand service to get medicines delivered.
What I’m trying to say is, no matter how niche your market is, you are constantly going to face competition.
Even if you have good search engine rankings and locally, people can easily find you, you never know when suddenly a competitor will pop up and wipe you off the market.
This is why you need to maintain a platform that constantly engages people through high quality content.
Types of content that can be written for an on-demand business website
On-demand businesses need great content to stand out and connect with customers.
Content can be many things. It can be blog posts, how-to guides, or even fun quizzes.
Good content tells people about your services, helps them use them, and shows why they are great.
Here are 25 types of content that can make your website shine.
- Blog Posts: Share industry news, tips, and insights to engage readers and boost SEO.
- Product Descriptions: Write compelling descriptions that highlight benefits and features of your services or products.
- Landing Pages: Create targeted pages that convert visitors into customers.
- FAQs: Answer common questions to inform and reassure potential customers.
- Customer Testimonials: Showcase success stories to build trust and credibility. Copywriting services for on demand businesses.
- How-To Guides: Provide step-by-step instructions to help users understand your services.
- Email Campaigns: Engage subscribers with regular updates, offers, and news.
- Press Releases: Announce big news and keep your audience informed about the latest developments.
- Case Studies: Detail how your service has helped other customers, demonstrating real-world success.
- E-books: Offer in-depth information on relevant topics to educate and attract leads.
- White Papers: Present authoritative reports or guides on complex issues to showcase expertise.
- Checklists: Provide easy-to-follow checklists related to your industry or services. Copywriter for on demand businesses.
- Infographics: Present information and data visually to make it more engaging and shareable.
- Video Scripts: Write scripts for explainer videos, tutorials, or customer stories.
- Social Media Posts: Create content for various platforms to engage with your community and promote services.
- User Guides: Help users get the most out of your service with comprehensive guides.
- Interactive Content: Engage visitors with quizzes, polls, or calculators related to your service. Content writer for on-demand business website.
- Webinar Content: Outline and script webinars that provide value and attract leads.
- Podcast Scripts: Write scripts or outlines for podcast episodes that discuss relevant topics.
- Newsletters: Keep your audience updated and engaged with regular newsletter content.
- Service Pages: Clearly explain each service you offer and its benefits.
- About Us Page: Tell your brand’s story and connect with your audience on a personal level.
- Category Pages: Organize your services or blog content into categories with informative introductions.
- Event Announcements: Promote upcoming events, webinars, or conferences to keep your audience informed and engaged.
How I can help you improve your SEO for your on-demand business website as a content writer
Imagine your business is like a hidden kitchen in a big, busy city.
You make delicious food, but people need to find you first.
I’m like the person who puts up big, bright signs all over the city saying, “Yummy Food Here!”
When someone gets hungry and searches online for “tasty pizza delivery” or “quick lunch near me,” I make sure your website shows up first.
It’s like giving them a direct map to your kitchen door.
So, instead of them wandering around, they come straight to you for that delicious pizza or quick lunch.
I use special words and stories about your food to guide them right to you, making your kitchen the most popular spot in town!
Here is how I achieve it.
- Craft captivating blog posts that engage readers and prompt sharing, increasing visibility and engagement.
- Create catchy titles with the perfect blend of keywords to attract both readers and search engines, enhancing discoverability.
- Strategically use keywords in content to align with potential customers’ searches, connecting services to their needs.
- Equip every web page with meta descriptions featuring targeted keywords to optimize for better search engine rankings.
- Refresh old content regularly to maintain relevance and accuracy, keeping the website dynamic and current. Copywriting services for on-demand businesses.
- Write clear and helpful product descriptions incorporating target keywords to highlight each offering’s unique benefits.
- Develop focused and keyword-rich landing pages to effectively convert visitors into customers.
- Craft informative FAQs to address common search queries, providing valuable information and improving user experience.
- Gather and display customer testimonials prominently to enhance credibility and build trust with potential clients. Copywriter for on-demand businesses.
- Create detailed how-to guides providing real value while incorporating long-tail keywords to improve search visibility.
- Design attractive infographics that are informative and share-worthy, increasing backlinks to the site and improving SEO.
- Write video scripts that explain and promote services engagingly, enhancing understanding and interest.
- Pen down case studies showcasing real results and incorporating industry-specific keywords, demonstrating effectiveness and expertise.
- Put together newsletters that keep the audience engaged and returning with resonating and informative content.
- Compose social media posts to drive traffic and engagement, utilizing trending hashtags and compelling content. Copywriter services for on-demand businesses.
- Create helpful keyword-filled user guides, aiding users and improving keyword relevancy.
- Develop interactive content to engage visitors longer, reducing bounce rates and increasing time spent on the site.
- Outline webinars focusing on important keywords and topics, providing value and drawing in a targeted audience.
- Write podcast scripts subtly mentioning and reinforcing key services, integrating promotion with valuable content.
- Compose service pages to clearly explain offerings, laying out benefits and features in an understandable manner. Copywriter for on-demand business website.
- Tell the brand’s story on the About Us page, connecting with the audience personally and building relationships.
- Write clear policy pages, incorporating necessary keywords while ensuring legal compliance and transparency.
- Organize blogs into keyword-rich category pages, making related content easy to find and improving site structure.
- Announce events with keyword-optimized content to attract the right audience and improve visibility.
- Conduct regular analysis and content adjustments based on SEO performance to ensure the best results from employed strategies.
How I can help your on-demand business as a professional content writer
I can give you regular content on insightful topics to keep your core audience engaged.
If you are handyman service, then you can give people tips on how to take care of basic plumbing or electricity.
If you are a health service, you can regularly post updates on how to optimize online workouts and how to get the best online trainer.
Recently I actually wrote content for a company that was running a traditional fitness gym but then the membership count dropped by 90% after the outbreak.
Now they have their own app through which people can get work out and fitness training from an online coach.
For your on-demand business, I can provide you the following content writing services:
- Highly optimized and conversion-rich main website content.
- Copywriting for landing pages for your PPC campaigns.
- Blog posts and information articles to raise awareness about your own demand business.
- E-books and case studies.
- Content for your email marketing campaigns.
- Writing for your Play Store and Google Play listings.
- SEO content writing.
As a new business, it is very important for you to maintain search engine visibility through optimized content that I can deliver you on an ongoing basis.
You also need quality content to engage people and build trust on your website and blog.
As a content writer, I can help your on-demand business
- Improve organic search engine rankings.
- Improve conversion rate on the website.
- Keep your audience engaged.
- Maintain a positive social media buzz.
The right time to start your content marketing backed by high quality content was yesterday.
Contact me for more information on how I can help your on-demand business.