A press release helps you establish your credibility and also gets you instant visibility especially if you publish a press release on reputed news outlets.
Table of contents
- Different types of press releases.
- What makes me the right writer for press release?
- SEO press release writing help.
- When should you decide to work with the press release writer?
- The benefits of publishing a press release.
- Quick and outstanding list of advantages of publishing a press release.
- My press release writing process explained.
- Different industries I have written press releases for.
I provide press release writing services to businesses and organizations.
As your preferred writer for press release, I will deliver you crisply written literature exactly the way updates are published in newspapers and industry magazines.
For a long time press release publishing services have been used for their SEO benefits as these websites are highly rated by Google for publishing genuine, informative content, on an ongoing basis.
Through a press release you can
- Get a feature story announcing the latest mobile app that you’re launching;
- Talk about an industry event that you participated in;
- Disseminate information about a new product or a new service you’re launching;
- Brag about your sales accomplishments, recognition and awards; or
- Tell the world about the new talent that you have recently hired that has embellish the profile of your company.
Press release writing services – Different types of press releases
- Product Launch Press Release: Announcing the introduction of a new product to the market, highlighting its features, benefits, and availability.
- Event Press Release: Promoting an upcoming event, such as a conference, workshop, or product launch, providing details and inviting media coverage. Press release content writer.
- Company Milestone Press Release: Celebrating significant achievements or milestones within a company, such as anniversaries, expansions, or record-breaking accomplishments.
- Executive Appointment Press Release: Announcing changes in leadership, including new hires, promotions, or appointments of key executives within a company.
- Financial Results Press Release: Communicating a company’s financial performance, including revenue, profits, and other relevant financial metrics, typically released quarterly or annually. Writer for press release.
- Partnership or Collaboration Press Release: Informing the public about partnerships, collaborations, or strategic alliances between companies or organizations.
- Award or Recognition Press Release: Announcing when a company, product, or individual receives an award or recognition, emphasizing the significance of the honor. Press release writer.
- CSR (Corporate Social Responsibility) Press Release: Detailing a company’s philanthropic or socially responsible initiatives, demonstrating its commitment to making a positive impact on society.
- Research or Survey Findings Press Release: Presenting the results of research studies, surveys, or polls conducted by a company, often used to showcase expertise in a particular industry.
- Crisis Management Press Release: Addressing and managing crises or negative situations, providing the company’s perspective, actions taken, and plans for resolution or improvement. Press release content writer.
- New Office or Location Opening Press Release: Announcing the opening of a new office, branch, or location, highlighting its significance and potential impact on customers and stakeholders.
- Technology Innovation Press Release: Showcasing the launch or development of innovative technologies, emphasizing their impact on the industry and consumers.
- Earnings Guidance Press Release: Providing forward-looking information about a company’s expected financial performance, often issued by publicly traded companies. Press release writing services.
- Government Relations Press Release: Communicating a company’s stance on government policies or regulations and their potential impact on the business.
- Industry Partnership Press Release: Highlighting collaborations or partnerships within a specific industry, demonstrating the company’s commitment to industry growth and innovation.
- Employee Recognition Press Release: Celebrating the achievements, promotions, or milestones of individual employees within the company, showcasing a positive company culture.
- Investor Relations Press Release: Updating shareholders and the financial community about significant developments, financial results, or strategic decisions affecting the company’s stock.
- New Website or Digital Platform Launch Press Release: Announcing the launch of a new website, app, or digital platform, emphasizing its features and benefits for users. Writer for press release.
- Sustainability Initiatives Press Release: Communicating a company’s commitment to sustainability, environmental responsibility, and eco-friendly practices.
- Customer Success Story Press Release: Showcasing successful partnerships or collaborations with clients, emphasizing positive outcomes and the value delivered to customers.
Why get press release writing help from me? What makes me the right writer for press release
I will write your press release in a professional manner as well as using a conversational tone.
I have published in traditional publications like newspapers and magazines – and I did that when there was no blogging and no concept of content marketing.
I know how to write a press release for an event. I know how to write a press release for a product or a service.
I don’t follow a sample press release template – every writing project is unique for me.
I have years of experience writing advertising material, web content, blog posts, white papers and feature articles.
But that’s beside the point.
As your chosen writer for press release, I know how to convey important, newsworthy information in news format.
Just pick up a newspaper and go to the business section and see how various business-related news are published.
To deliver effective press release writing services, one should be able to write like a journalist or a news reporter.
Although most of the clients are looking for a writer for press release writing help hoping that by publishing their press release on a high-traffic website they will improve their SEO, there are two reasons why businesses want to publish a press release:
- Business journalists track these websites and if they pick up one of your press releases, your business will get a wide coverage even in the traditional print media.
- SEO, of course. Reputed websites like PR Newswire are highly trusted by Google and if you get a link from there, it can boost your search engine rankings.
Press release writing services – SEO press release writing help
Although there are multiple reasons to work with a press release writing service, one of the main reasons why online businesses seek press release writing help is to improve SEO.
This is where an experienced SEO writer can help you.
If you want to improve your search engine rankings through your press release, you naturally want all your primary, secondary and LSI keywords covered within the write-up.
At the same time, your press release must look professional, journalistic and newsworthy.
I have lots of experience writing for search engines – using your keywords and search terms without making them too obvious.
Press release websites anyway enjoy better search engine rankings and on top of that if your write-up is optimized for your keywords, it’s easier for your press release to rank well.
But, this can quickly turn into a misadventure if an inexperienced writer ends up over using your keywords even by a small margin.
I will make sure that your press release is optimized for all your keywords (my suggestion, maximum two) while keeping your copy engaging, informative, journalistic and professional.
Do I provide press release writing and distribution service?
Not distribution. Though, you can approach major press release websites on your own and negotiate pricing with them.
Being a freelance press release writer I mostly concern myself with creating the copy and delivering it to you in your inbox.
There are many companies that write press releases and may also distribute them for you and you are welcome to work with them.
Of course, they are expensive. My press release writing service on the other hand, I don’t like to use the word “cheaper”, is less expensive.
You can decide going with a cheap press release writing service but then it will be a costly lesson to learn that when it comes to the reputation of your business, compromising can be catastrophic.
Press release writing services – When should you decide to work with a press release writer?
Remember that writing a press release is a serious business.
Once your press release is published on one of the websites and once it is picked up by business journalists, there will be no turning back.
This is why, a press release must be written with great care – hence the need to work with a press release writing service or a trained content writer to write your press release.
The benefits of publishing a press release
Listed below are a few benefits of publishing a press release whether you use a press release writing service or you do it without some sort of external press release writing help:
- Instant exposure: Since most of the press release publishing platforms receive very high traffic, you can generate instant exposure for your business and brand, or the new product that you are launching.
- Get more sales: This is when it becomes important to hire a writer for press release because a well-written press release can get you more sales.
- Boost your content marketing plan: Often, it is quite difficult to convince other publishers to publish your content, but if you have a well-written press release the publishing platforms or online newspapers will gladly publish it, sometimes free, sometimes for a fee.
- Establish yourself as an authority or an industry expert: You have just delivered a lecture in a conference. You have just come up with a new theory. You have just introduced a new way of doing business. You can write about it in a press release and gain exposure as an authority figure in your industry.
- Increase direct traffic to your website: If your press release is featured in one of the main sections of a high traffic website, you can generate lots of traffic for your website.
- Improve SEO: Most of the news websites and press release websites enjoy higher search engine rankings and a link from these websites can help you improve your SEO.
- Build relationships with journalists: As your business grows, you will need more brand exposure. By publishing high quality press releases you help journalists find quality literature on your various business development activities, which makes them reach out to you for more information.
- Attract investors: Whether you are a start-up or a small business needing investors, publishing a high-quality press release can be highly useful. Prospective investors are constantly scouring press release websites to come across new investment opportunities. Qualified press release writing services can help you publish literature people can trust and believe in.
Quick and outstanding list of advantages of publishing a press release
- Increased Visibility: Boost your brand visibility with a well-crafted press release.
- Media Coverage: Garner attention from journalists for potential news coverage.
- SEO Boost: Enhance online presence through optimized content for search engines.
- Targeted Audience Reach: Directly engage with your target audience through strategic distribution. Press release writer.
- Credibility: Establish credibility by sharing important company updates and achievements.
- Announcement Platform: Utilize press releases to announce product launches or new services. Writer for press release.
- Market Positioning: Enhance your position in the market with a strong press presence.
- Crisis Management: Effectively manage and control the narrative during challenging times.
- Social Media Buzz: Fuel social media conversations and generate buzz around your brand. Press release content writer.
- Lead Generation: Capture potential leads by showcasing your company’s strengths and offerings.
- Shareholder Communication: Keep shareholders informed about significant developments.
- Partnership Opportunities: Attract potential partners and collaborators with your news. Press release writing services.
- Event Promotion: Promote events, webinars, or conferences to a wider audience.
- Competitive Edge: Stay ahead by highlighting unique features or achievements in your industry.
- Website Traffic: Drive traffic to your website through news outlets and online platforms.
- Brand Recognition: Build and reinforce brand recognition through consistent press releases. Press release writer.
- Employee Morale: Boost employee morale by celebrating company successes publicly.
- Government Relations: Keep government entities informed about your organization’s activities.
- Thought Leadership: Establish your company as a thought leader in your industry.
- Customer Trust: Bolster customer trust by providing transparent and timely information.
My press release writing process explained
- Understand the Objective: Clearly define the purpose and goals of the press release.
- Identify the Target Audience: Know who you want to reach with your message.
- Craft a Catchy Headline: Create a headline that grabs attention and communicates the essence. Press release content writer.
- Start Strong: Open with a compelling lead to pique interest from the beginning.
- Clear Message: Ensure your main message is concise, clear, and easy to grasp. Press release writer.
- Professional Tone: Maintain a professional, journalistic writing style throughout.
- Audience Relevance: Address the audience’s needs and interests in a relatable manner. Writer for press release.
- Highlight Value: Clearly articulate the value your product or service delivers.
- Organized Structure: Structure the press release with a clear beginning, middle, and end.
- Quotes for Authority: Include quotes to add credibility and authority to the content. Press release writing services.
- Use Active Voice: Opt for active voice for direct and engaging communication.
- Avoid Jargon: Keep language simple, avoiding unnecessary technical jargon.
- Be Newsworthy: Emphasize why the information is relevant and newsworthy.
- Include Data and Facts: Back your claims with relevant statistics and facts. Press release content writer.
- Visual Elements: Incorporate visuals like images or infographics for visual appeal.
- Address the 5 W’s: Answer who, what, when, where, and why in the release.
- Provide Contact Information: Ensure your audience can easily reach out for more details.
- Quotes from Leaders: Integrate quotes from company leaders for a personal touch.
- Proofread Thoroughly: Check for grammatical errors, typos, and clarity. Press release writer.
- Mobile-Friendly Format: Ensure the release is easily readable on mobile devices.
- Engaging Boilerplate: Craft a concise and engaging company boilerplate.
- Distribution Plan: Develop a strategic plan for distributing the press release.
- Social Media Integration: Plan how to share the release on various social media platforms. Writer for press release.
- Monitoring and Follow-Up: Monitor responses and be prepared to follow up with media.
- Evaluate Success: After distribution, assess the impact and effectiveness of the press release.
Different industries I have written press releases for
In the technology industry, I crafted press releases that highlighted product launches, emphasizing innovations, features, and benefits to resonate with both tech enthusiasts and potential users.
Writing for the healthcare sector involved translating complex medical information into accessible language, focusing on advancements, patient-centric initiatives, and partnerships with medical professionals.
Working in finance, I created press releases for quarterly reports, mergers, and acquisitions, ensuring clarity in financial jargon and emphasizing the impact of market trends on the company’s performance. Press release writer.
Travel and Hospitality
In this sector, my press releases emphasized unique travel experiences, new hotel openings, and exclusive partnerships, aiming to evoke a sense of adventure and luxury for potential travelers.
Crafting press releases for the automotive industry involved detailing new vehicle launches, technological advancements, and sustainability initiatives, catering to both car enthusiasts and environmentally conscious consumers.
Writing for real estate meant highlighting property developments, market trends, and unique selling points, aiming to capture the attention of potential buyers, investors, and industry stakeholders. Press release writing services.
In the education sector, my press releases focused on academic achievements, partnerships with educational institutions, and the launch of innovative learning programs, resonating with both students and educators.
Food and Beverage
Creating content for the food and beverage industry involved showcasing new product launches, emphasizing flavors, sourcing practices, and sustainability efforts to appeal to foodies and conscientious consumers.
Fashion and Apparel
Writing for fashion entailed crafting press releases for collection launches, collaborations with designers, and sustainability initiatives, conveying a sense of style, trendiness, and ethical practices. Press release writer.
In the entertainment industry, my press releases highlighted movie releases, music launches, and event promotions, aiming to create buzz and anticipation among the target audience.
Crafting press releases for e-commerce businesses involved showcasing new features, partnerships, and promotional events, focusing on creating a sense of urgency and excitement for online shoppers. Writer for press release.
Fitness and Wellness
Writing for this industry meant emphasizing health benefits, new fitness programs, and partnerships with wellness experts, targeting health-conscious consumers and fitness enthusiasts.
Marketing and Advertising
In the marketing and advertising sector, my press releases focused on campaign launches, industry awards, and strategic partnerships, aiming to position the company as a leader in creative innovation. Writer for press release.
For sustainability-focused businesses, my press releases highlighted eco-friendly initiatives, corporate responsibility, and achievements in reducing environmental impact, resonating with environmentally conscious consumers.
Crafting press releases for telecommunications involved detailing new technology rollouts, network expansions, and strategic partnerships, communicating technical information in a way that appealed to both industry professionals and the general public. Press release content writer.
In the agriculture sector, my press releases showcased advancements in farming technology, sustainable practices, and industry collaborations, targeting farmers, agribusinesses, and stakeholders.
Writing for legal firms involved crafting press releases for high-profile cases, partnerships, and legal innovations, ensuring a balance between professionalism and engaging storytelling.
In the nonprofit sector, my press releases emphasized impactful initiatives, partnerships, and community outreach efforts, aiming to evoke empathy and support from the public. Writer for press release.
Human Resources and Recruitment
Creating content for HR and recruitment agencies involved detailing new services, industry insights, and success stories, focusing on attracting both job seekers and corporate clients.
In the renewable energy sector, my press releases highlighted advancements in green energy, project launches, and sustainability goals, targeting investors, policymakers, and environmentally conscious consumers.
Beauty and Cosmetics
Writing for the beauty industry involved crafting press releases for product launches, collaborations with influencers, and sustainability initiatives, appealing to beauty enthusiasts and conscious consumers. Press release writer.
In the hospitality sector, my press releases showcased new restaurant openings, unique dining experiences, and partnerships with renowned chefs, aiming to attract both local and international patrons.
Creating content for the insurance industry involved detailing new insurance products, industry trends, and customer success stories, communicating complex policies in a clear and relatable manner.
Writing for software development companies involved detailing new software releases, technological advancements, and partnerships, focusing on communicating technical details in an accessible way for both developers and end-users. Press release content writer.
In the home improvement sector, my press releases emphasized new product launches, DIY trends, and sustainable practices, targeting homeowners and DIY enthusiasts with engaging and informative content.
If you take your public relations strategy seriously, regularly writing and publishing press releases should be an integral part of content marketing.
Contact me today to know more about my press release writing services and how I can provide you press release writing help.