SEO Copywriting Services To Improve Your Search Engine Rankings

SEO copywriting can help you improve your search engine rankings organically.

Read What is SEO copywriting.

What does copywriting for SEO mean?

It means making it easier for people to find your website or blog for relevant keywords, and at the same time writing highly valuable and quality content.

How are SEO copywriting and quality content related and why you need to pay attention to both?

In this regard, how can an SEO copywriting service like mine help you?

For this you need to know why you want to improve your search engine rankings.

The obvious answer is that you want to get traffic from search engines.

Why do you want to get traffic from search engines?

You’re looking for customers and clients.

But do you know what is “pogo sticking”?

When someone comes to your website from Google and then immediately leaves because the content is of low quality or irrelevant, it is called pogo sticking.

This is bad for your SEO. Google has a way of knowing how much time people spend on your website after finding your link on the search engine.

So, naturally, if they don’t spend much time on the link it means they are not finding what they are looking for.

This further means that your link on search results is not solving any purpose for the keyword it is ranking.

Your rankings for that keyword are lowered.

Quality SEO copywriting ensures that you have relevant content and at the same time, content that ranks well on Google and other search engines.

You need to be careful when copywriting for SEO

SEO Copywriting Services can help you improve your search engine rankings but they work like a double-edged sword.

There is quality copywriting to engage your audience and help them take a decision in your favor.

And then there is writing that merely stuffs keywords into your copy hoping that this would improve your search engine rankings.

Aimlessly using your keywords and search terms can prove counter-productive and instead of improving your search engine rankings, they can harm your rankings.

SEO Copywriting means writing compelling content for your readers.

It also means writing content that satisfies search engine crawlers.

It definitely doesn’t mean stuffing your content with keywords nonsensically.

Using keywords aimlessly harms your search engine rankings.

Being an experienced content writer and copywriter I can create content around your important keywords and key phrases without compromising the overall quality of your copy.

How do I do that?

Your keywords are important, right?

What are keywords?

They are search queries, or the variations of search queries, that your prospective customers and clients use when they are searching for information about your business.

Every search engine user has a search intent.

Read What is search intent and how it improves your SEO.

Therefore, whenever I start writing your SEO content, I figure out why we are writing that content and whom are we targeting?

Are you targeting people who are just looking for information, but right now are not interested in buying?

Are we writing content for people who are still in the process of making up their minds, but they do want to buy a product or a service (that you sell)?

Do we want to write copy for people who are ready to buy?

These are important phases of your sales funnel.

No one will immediately buy from you. Especially on the Internet.

You need to write SEO copy for every phase of your sales funnel.

Therefore, as an experienced SEO copywriter, I will first help you decide which search intent you want to target with your content, and only then write content.

I will give you my own example:

Suppose, Vishal is looking for my SEO copywriting services. What could be his intent? He may use the following queries on Google:

1. What is SEO copywriting (informational search intent – he’s looking for information on what is SEO copywriting and how it can help him improve his search engine rankings)?
2. Which is best SEO copywriting service (commercial search intent – he is interested in improving his search engine rankings through content but hasn’t yet made up his mind about whom to hire)?
3. SEO copywriting services for my online store (he is ready to hire someone).

To be able to get found for the phrase “best SEO copywriting service” I need to optimize my content in such a manner that Google knows that I give the right answer for the topic (Google knows if people spend time reading this particular web page).

The phrase “what is SEO copywriting” must appear a few times on a web page but I must make sure I don’t overdo it.

I should use the phrase at least once in the subheading <h2></h2>.

It helps if I have related image.

The first priority should always be the relevance and quality of your content.

Once that is taken care of, your main phrases and a few related phrases should be incorporated into the copy, strategically.

This is where I can help you.

I know how to write informative, conversational content.

At the same time I can use your primary, secondary and longtail keywords in such a manner that they appear sufficiently and naturally within your web page.

Please remember that ultimately what matters is how many people convert (become your paying customers and clients) by reading your copy and if all you are bothered about is using your keywords everywhere around, even if it improves your search engine traffic, it doesn’t do you much good.

How my SEO copywriting services help your business

Almost every business on the Internet needs search engine traffic.

Of course there are some websites that don’t depend on search engine traffic, but most do.

So if you need qualified search engine traffic, you have to bother with SEO copywriting.

For that you need an SEO copywriting service or an SEO copywriter who can maintain a perfect balance between informative content and search engine optimization.

SEO copywriting is not as cryptic as it sounds.

It is normal copywriting, it’s just that when I’m preparing your copy I try to use your primary and secondary keywords at strategic places.

How does that matter?

Suppose you run a computer repair service in LA.

There might be hundreds of thousands of such services all over the globe because everybody and his/her granny uses computers these days in one way or another.

So if somebody simply looks for “computer repair service” it is not going to help much if most of the services that are being listed are in Beijing or Honolulu.

You want a service that is based in LA.

People search for “computer repair service in LA”, or “LA computer repair services”, and so on.

You need to keep people looking for computer repair services in LA in mind while creating your content.

Unless you use these words, how can search engine algorithms rank you for computer repair services in LA?

This is just an example and to be frank it is quite easy and straightforward.

There can be very difficult examples and sometimes there are big gaps between what YOU think people must be looking for and what ACTUALLY people are looking for.

As explained above, you also need to consider the search engine user’s intent– exactly why the person is looking for your website or blog?

Talking about search intent, quite often people wonder why they need to publish informational content – content that educates people about your business.

For example, if you run a computer repair service in LA, why do you want to publish multiple blog posts on how people can take care of their computers on their own?

Google values content. Google also values educational content over commercial content.

If you go through my website and my blog, you will see that I have published over 1500 web pages and blog posts on various topics of content writing, copywriting, and content marketing.

Why do I want to educate people?

It isn’t simply about educating people. It is about increasing your content depth.

To be able to rank higher you need to convince Google that you are an authority on your topic.

How do you establish your authority? By sharing expertise.

Even your customers and clients are convinced when you share your expertise.

When people come to my website and see that I have published so much content on my profession, they are convinced that I know how to write better content.

If I can improve my search engine rankings, I can also help them improve theirs.

Similarly, if you share lots of tips on how to repair computers, your customers will feel more confident about your expertise.

This is one search intent.

After coming to your website, people must know that you’re not simply an educational blog; you also provide services.

When people come to my website, although they find lots of educational content on content writing and copywriting, they also immediately know that I provide various writing-related services.

That is commercial and transactional content.

As your SEO copywriter I also help you find that out.

Copywriting, as you may already know, is different from normal content writing.

Both the terms often get mixed up but they are difference.

Copywriting comes from advertising and it may involve creating sales pitches and marketing oriented writing.

The main characteristics of copywriting include

• Clear and concise messaging.
• Persuasive language that motivates action.
• Focus on benefits and value proposition.
• Emotional appeal to engage the audience.
• Attention-grabbing headlines and hooks.
• Use of storytelling techniques to captivate readers.
• Understanding the target audience and tailoring the message accordingly.
• Call-to-action statements to prompt desired response.
• Use of compelling and descriptive language.
• Consistency in tone and voice throughout the copy.

Content is, well, almost everything that is visible on your website or on your blog, or in your Facebook, Twitter, LinkedIn and Google Plus updates (in the form of text, videos and images).

So ideally SEO copywriting means that a copy is not only search engine friendly it also fetches you more business by convincing your visitors into becoming your paying customers and clients.

Elsewhere on my website I have discussed how I achieve that.

How my SEO copywriting services can improve your search engine rankings

I understand copywriting from the in-side out.

I know, this sounds clichéd.

But really, how do my online copywriting services improve your search engine rankings?

I will spend ample time understanding the most compelling strengths of your product or service.

This is most important.

After all, your copy must be about what value you deliver.

How your copy ranks on search engines comes later.

Since you want your content to be written for an audience, it is very important to understand what your audience is looking for and then write your SEO copy accordingly.

You need persuasive writing to convert search engine traffic into paying customers and clients.

What is persuasion?

Persuasion is your ability to convince your people to take a specific action. That action may be purchasing from you, hiring you, signing up for your newsletter, or downloading your e-book.

You need to appeal to their emotions. You also need to appeal to their logical reasoning. You need to capture their attention, build trust, and convincingly address their needs and desires.

Ultimately, you guide them towards a desired outcome.

Through my SEO copywriting services, I don’t just incorporate keywords and search queries to improve your search engine rankings, I also improve your conversion rate by implementing the above-mentioned attributes.

Here are 10 ways I can help you improve your search engine rankings through my online copywriting services:

• Write engaging and informative website content.
• Strategically incorporate your target keywords with different variations.
• Incorporate on-page SEO by including primary and secondary keywords in subheadings.
• Use strategic interlinking to increase credibility of your website.
• Write compelling and shareable content that gets you backlinks from quality websites.
• Make your content scannable so that it is easily readable.
• Keep your content professional and yet easy to read.
• Use copywriting principles to evoke the necessary emotions.
• Regularly update and re-purpose your existing content to maintain freshness and relevance.
• Write optimized meta tags such as web page titles and descriptions.

Anyway, what I want to say is, copywriting is all about understanding the most compelling strengths of the product or service you are trying to write about, understanding the most compelling needs of the audience you are trying to write for, and then representing both through writing.

SEO copywriting involves doing the same, but using the words and search terms people use in order to look for your product or service on search engines.

As I have written above, the secret lies in striking the perfect balance.

As a trained SEO copywriter I know how to please both human beings and search engines.

A good thing is, there is a similarity in the way people and search engine algorithms interpret your copy.

More and more search engine companies are using “human intelligence” to decide rankings.

If people like what you have written, your rankings automatically begin to improve.

You need to make sure that your writing is relevant, useful, informative, and provides legitimate information.

It shouldn’t mislead people into believing something that does not exist.

The strength of my SEO copywriting services lies in my ability to understand the problems your customers and clients face and the sort of solutions they seek.

You see, your business is not about you.

Your business is about solving people’s problems.

Once you get that, you have people eating out of your hand.

My entire copywriting focuses on that, and as I have said, if people find your copy useful, so do the search engine algorithms.

And it helps if you are a prolific writer.

Contact me if your business can use a prolific SEO content writer.

Frequently asked questions about my SEO copywriting services

How long does it take my SEO writing services to improve your search engine rankings?

Although optimized content is the building block of your search engine visibility, there are 200+ factors that influence your search engine rankings.

Improving your search engine rankings through optimized copywriting isn’t a one-time campaign. It requires sustained effort.

How fast you improve your search engine visibility depends on

• Your domain authority.
• The amount of content you already have.
• The quality of your existing content.
• The level of competition you face for your primary and secondary keywords.
• The content publishing frequency of your different competitors.
• The quality of backlinks to your website.
• The choice of keywords you target through content.

Therefore, I cannot give you a specific timeframe to improve your search engine rankings through my writing.

Yes, on an average, if you publish 3-4 blog posts or web pages every week, you should start noticing a difference in about three months.

Can I stop publishing content after my rankings have improved?

It’s up to you. It is also up to your competitors.

If your competitors are constantly publishing content to outrank you, you need to publish content to outrank them.

Remember that you may have multiple competitors, so you need to compete with all of them to sustain your rankings.

I don’t want to mislead you: maintaining your search engine rankings is an ongoing process.

If you stop publishing and updating your content, you’re going to lose your rankings within a month.

How many words are enough per page or per blog post?

It depends on whom you are trying to out rank.

Some of my clients use SEMRush to analyse their competitors and find out how many words they need to target to achieve better rankings than their competitors.

But personally, I feel it is not about number of words that you have on your web page or blog post.

It is about relevancy and frequency.

Choose your topics wisely.

Pack as much information as possible without boring your readers.

Ideally, they should get whatever they need to fully understand a topic on a single web page or blog post.

It may take 500 words. It may take 3000 words. It depends on from how many angles you want to approach a certain topic.

Having said that, 1000 words is an average target. Try to keep your web pages and blog posts at least 1000 words. 1500 words is a good aim.

Do I need to hire SEO copywriting services if I can write by myself?

Depends.

If you hire an SEO copywriter (like me) they are experienced and trained.

Writing SEO content comes naturally to them. This is one reason.

The second is time and regularity. As a professional (suppose you are an architect) you need to think whether you want to spend your time on an activity that is critical to your business growth, but you don’t do it for a living or you would you like to hire someone who does SEO copywriting for a living.

Along with quality, regularity is extremely important. If you can maintain regularity, then do it by yourself.

I’m not comfortable hard selling my services. If you think you can write by yourself, go ahead. I’m not going to convince you against it.

Do you use AI tools like ChatGPT to write SEO content?

I don’t. Although ChatGPT can produce content extremely fast, after a while, it becomes stale.

I do use ChatGPT to quickly create outlines and even to generate content ideas that then I write in my own language.

It is a tool. You can also use it as a writing tool, but the end product comes from me.

The words of mine. The writing style is mine.

Besides, at least right now, no matter how well ChatGPT writes, it doesn’t do SEO content well.