SEO Copywriting Services can help you improve your search engine rankings but they work like a double-edged sword.
There is quality copywriting to engage your audience and help them take a decision in your favor. And then there is copywriting that merely stuffs keywords into your copy hoping that this would improve your search engine rankings.
Aimlessly using your keywords and search terms can prove counter-productive and instead of improving your search engine rankings, they can harm your rankings.
SEO Copywriting means writing compelling content for your readers.
It also means writing content that satisfies the palate of the search engine crawlers.
It definitely doesn’t mean stuffing your content with keywords nonsensically.
This gets your web pages blacklisted.
Being an experienced content writer and copywriter I can create content around your important keywords and key phrases without compromising the overall quality of your copy.
Please remember that ultimately what matters is how many people convert (become your paying customers and clients) by reading your copy and if all you are bothered about is using your keywords everywhere around, even if it improves your search engine traffic, it doesn’t do you much good.
Difference between SEO copywriting and SEO content writing
Now that we are at it, let us quickly recap our concepts of the difference between SEO copywriting and SEO content writing.
Copywriting, as you may have already read on my website, is sale-oriented.
After reading your copy you want people to do business with you.
You want to convince them.
You want to we reassure them that your product or service is really worth it.
You want to convince them that the solution you are providing is really going to work for them.
You want to communicate, compellingly, that you have got what they want.
Naturally, your language needs to be persuasive.
There is no need to stuff your messages down their throats, but it certainly changes the dynamics of how you write.
It is full of strategically-placed call-to-action words. After people have read your copy, they should either contact you or place an order, ideally.
Content writing on the other hand is informative. I don’t mean to say that your content doesn’t help you sell more, but it is mostly used to educate your visitors.
It helps in brand awareness. It helps you establish yourself as an authority.
It also improves your search engine rankings for your target search terms.
When people access your content, when they read it, when they view it, they know more about your product or service, and its benefits.
They get a clear picture of what is going to happen if they purchase your product or service.
They are better informed.
Yes, after reading your content they may decide to do business with you, but you don’t go overboard with your sales pitch.
Both copywriting and content writing can be used to improve your SEO.
A writer who is adept at using the language properly and incorporating the needed words can prepare you a copy with high conversion rate along with getting you higher search engine rankings.
Normally it is one way or another. People can either write an SEO copy or they can write a copy that gets you more sales and leads.
SEO copywriting means striking the perfect balance. The same goes with SEO content writing.
How my SEO copywriting services help your business
Almost every business on the Internet needs search engine traffic.
Of course there are some websites that don’t depend on search engine traffic, but most do.
So if you need qualified search engine traffic, you have to bother with SEO copywriting.
SEO copywriting is not as cryptic as it sounds.
It is normal copywriting, it’s just that when I’m preparing your copy I try to use your primary and secondary keywords at strategic places.
How does that matter?
Suppose you run a computer repair service in LA.
There might be hundreds of thousands of such services all over the globe because everybody and his/her granny uses computers these days in one way or another.
So if somebody simply looks for “computer repair service” it is not going to help much if most of the services that are being listed are in Beijing or Honolulu.
You want a service that is based in LA.
People search for “computer repair service in LA”, or “LA computer repair services”, and so on.
You need to keep people looking for computer repair services in LA in mind while creating your content.
Unless you use these words, how can search engine algorithms rank you for computer repair services in LA?
This is just an example and to be frank it is quite easy and straightforward.
There can be very difficult examples and sometimes there are big gaps between what YOU think people must be looking for and what ACTUALLY people are looking for.
As your SEO copywriter I also help you find that out.
Copywriting, as you may already know, is a bit different from normal content writing.
Both the terms often get mixed up but there is a slight difference.
Copywriting comes from advertising and it may involve creating sales pitches and marketing oriented writing.
Content is, well, almost everything that is visible on your website or on your blog, or in your Facebook, Twitter, LinkedIn and Google Plus updates (in the form of text, videos and images).
So ideally SEO copywriting means that a copy is not only search engine friendly it also fetches you more business by convincing your visitors into becoming your paying customers and clients.
Elsewhere on my website I have discussed how I achieve that.
How my SEO copywriting services can improve your search engine rankings
I understand copywriting from the in-side out.
I know, this sounds very clichéd.
Anyway, what I want to say is, copywriting is all about understanding the most compelling strengths of the product or service you are trying to write about, understanding the most compelling needs of the audience you are trying to write for, and then representing both through writing.
SEO copywriting involves doing the same, but using the words and search terms people use in order to look for your product or service on search engines.
As I have written above, the secret lies in striking the perfect balance.
As a trained SEO copywriter I know how to please both human beings and search engines.
A good thing is, there is a similarity in the way people and search engine algorithms interpret your copy.
More and more search engine companies are using “human intelligence” to decide rankings.
If people like what you have written, your rankings automatically begin to improve.
You need to make sure that your writing is relevant, useful, informative, and provides legitimate information.
It shouldn’t mislead people into believing something that does not exist.
The strength of my SEO copywriting services lies in my ability to understand the problems your customers and clients face and the sort of solutions they seek.
You see, your business is not about you.
Your business is about solving people’s problems.
Once you get that, you have people eating out of your hand.
My entire copywriting focuses on that, and as I have said, if people find your copy useful, so do the search engine algorithms.
And it helps if you are a prolific writer.
Contact me if your business can use a prolific SEO content writer.