Tag Archives: Quality Content

Relationship between quality content writing, bounce rate and SEO

Relationship between quality content writing bounce rate and SEO

Relationship between quality content writing, bounce rate and SEO.

While writing web pages and blog posts I have multiple times explained this concept – the relationship between quality content writing, bounce rate and SEO.

All these are so tightly intertwined when you want to improve your search engine rankings, that any topic on one of them automatically invokes the importance of the others.

Hence, I have created a small video to explain the concept in an animated form.

Let me first quickly explain the three concepts.

Quality content writing

When you are publishing content on your website or blog, don’t publish it just for the heck of it – just to improve your search engine rankings.

I won’t pretend.

Everyone wants to improve his or her search engine rankings because unless you get targeted traffic, nothing much is happening.

After all, there is a reason why the SEO market is worth more than $ 80 billion.

Even when I’m publishing content on my blog or updating my website, my aim is to improve my SEO.

So, yes, when you are writing content and publishing it, you’re mostly doing it for your search engine rankings.

But if your sole purposes to somehow show up on the SERPs, you will get yourself trapped in a self-defeating loop.

Just as you cannot be famous just for the sake of being famous (unless you are Paris Hilton or Kim Kardashian) and you can’t make money just for the sake of making money, you cannot have good search engine rankings for the sake of search engine rankings.

You need to offer something valuable.

Your rankings are the currency and the recognition that you get for providing value, for providing something people are looking for.

This is where quality content writing helps you.

Money is a byproduct of the value or the service you deliver.

Your search engine rankings are the byproduct of the value you deliver through your content.

Search engines like Google want to make sure that the users can find the best possible content for the searches they are carrying on.

Hence, if someone searches for “what is the relationship between quality content writing, bounce rate and SEO”, she finds my link only when Google can make out that I’m actually describing the relationship and not simply stuffing the keywords.

Initially, Google simply crawls, indexes and then uses its own AI and logic to rank my content.

After that, it begins to use human intelligence – it observes how people react to your content once they find it on Google.

Hence, the following topic…

Bounce rate

Bounce rate has different meanings in different contexts, but in terms of SEO, it means how much time a user spends on your particular piece of content after arriving from Google.

For example, if you come to this blog post from Google and leave within a few seconds and go back to Google, this blog post has a higher bounce rate.

It doesn’t offer you what you’re looking for.

Google assumes that this link doesn’t contain valuable information for the search term for which it is showing up on the SERPs.

For every such bounce, Google reduces my rankings for this link.

The converse is also true.

When you come to this blog post from Google and read a big portion of the blog post and even check out other parts of my website, Google assumes that this blog post in particular and my website in general, contain valuable, useful information.

Consequently, Google improves my SEO for this link for the search term that was used.

Hence, to reduce my bounce rate, it is very important that I provide quality content writing for this blog post.

This brings us to…

SEO

Search engine optimization.

It is the dream of every person who has a business on the web to get his or her website featured on the first page of Google, preferably among the top three search results.

People are literally ready to sell their souls for this coveted position.

This is what different SEO experts say you need to improve your search engine rankings organically, naturally and legitimately:

  • High-quality content containing your keywords.
  • Efficient use of meta tags.
  • The number of quality back links (people linking to your website or particular URLs).
  • The quality of interaction people have with your link once they find it through your existing search engine rankings.
  • Social sharing your link enjoys.
  • The age of your domain (the older, the better).
  • The frequency with which you publish fresh content on your website.

Now, except for the age of your domain name, every other aspect that Google uses to improve your SEO is attached or related to quality content writing.

The Google guidelines say that you should regularly publish high-quality content.

Your content must take care of your keywords while it delivers value and engages the readers.

Unless there is something worth linking to, why would people link to your website for individual blog posts and web pages?

Unless there is worth sharing, why would people share your content on their social media timelines?

Hence, Google has connected everything with quality content.

I have explained this whole concept in the above video.

Following SEO Guidelines Still Matters For Quality Content Writing

Follow SEO guidelines along with quality content writing

Follow SEO guidelines along with quality content writing.

Do you often wonder why your blog or website doesn’t rank well despite continuously publishing quality content? Why doesn’t quality content writing improve your SEO the way it should?

Just now I came across this wonderful and comprehensive post on Content Marketing Institute about why it is important that you follow SEO guidelines and don’t assume that just because you are publishing great content, Google is going to rank you well.

The post explains, with examples, some websites having high quality content but not ranking well for the target keywords and some websites with low quality content ranking well.

Why does this happen?

Following SEO guidelines while writing quality content makes a big difference

You may also like to read 10 fundamental qualities of effective SEO content writing.

I have often written on my blog that you should never compromise with quality because ultimately, it’s your quality that sustains and improves your SEO.

But, how do you get your content indexed and ranked in the first place and why is it necessary to get indexed and ranked in the first place?

I will share my personal experience and I have made this observation with multiple websites, blogs, web pages and blog posts.

In the beginning when you publish a blog post or a web page Google crawls it, indexes it and then ranks it according to its analysis.

For this, it uses SEO guidelines. I will come to these SEO guidelines later.

Then, when your content has begun to appear on search results, with the help of its users, Google begins to evaluate your quality and thereupon, it’s your quality that decides whether you’re going to maintain your search engine rankings, improve them, or lose them.

Why following search engine guidelines is important while writing?

The above Content Marketing Institute blog post gives examples of websites that rank well despite having low quality content.

Just an extra remark: the “low quality” websites used in the above example don’t necessarily have irrelevant or misleading content; it is just that, the quality of the written content is lower compared to high quality content on their websites that are not ranking well.

These websites make strategic use of their keywords in the title, the headline and the subheading.

Your keyword must be in the HTML title tag.

Then, your keyword must be there in the headline.

Then your keyword and its various combinations must be there in the subheadings.

Then, of course, there must be a careful sprinkling of your keyword and LSI alternatives throughout your text.

This is the standard SEO guideline that I follow.

Google has published its own search engine optimization guidelines, something straight from the horse’s mouth.

I follow these SEO guidelines along with ensuring that I write quality content.

Following these guidelines in the beginning helps your content get crawled, indexed and ranked for the first time.

Despite what Google says about only quality mattering, in the beginning, I have observed, it does not.

Quality begins to matter afterwards when your content is already indexed and the search engine users have begun to interact with it.

Why following the SEO guidelines matters in the beginning?

Google needs to make sense of your content before it can index and rank it.

Kindly note that this is not a hard and fast rule because sometimes websites and blogs randomly get ranked even without mentioning the search query being used even once.

Anyway, in the beginning, the keyword in your title (the keyword can be a phrase or a search term targeting an audience) appears as a hyperlink in the Google listings.

It has been observed that if the search term that the search engine user has just used appears as a hyperlink in the search results, there is a greater probability of her clicking the link.

This shows how important the text appearing within your title tag is – Google uses it as a hyperlink.

In fact, every search engine, and even social media websites, use the text in your title tag as a hyperlink.

Then, Google evaluates your headline to see what it contains to make further sense of your content.

Then, it begins to analyze your whole content and then uses its algorithm to index it and rank it.

This is one part of the story.

How quality content writing impacts your SEO

Once your content begins to appear in search results, people begin to react to it.

Suppose, someone searches for “content writing service to improve my SEO” and comes to my website.

She finds lots of useful information and consequently, she spends some time on my website exploring it further.

Since it’s only the quality and relevance that can keep her on the website, quality content writing plays a very important role here.

If she comes back to Google after a few minutes and carries on with the same search, Google assumes that although my website contains some useful information on the search she just carried out, she needs more information.

It may or may not improve my rankings for “content writing service to improve my SEO”.

Instead, after visiting my website for the first time if she comes back within a couple of seconds or a few seconds, it sends signals to Google that my website does not contain relevant content for the search term she just used.

Google takes it as an indication that my website shouldn’t be ranking at this particular spot for the search term just used, and hence, lowers my rankings for at least this keyword.

Quality content doesn’t mean you ignore SEO guidelines, and vice versa

Google is an algorithm, after all.

It often comes to light that Google uses human evaluators in many cases, mostly, but when it comes to processing millions of web pages every hour, it is the algorithm that analyzes your content and ranks it.

After that, how humans react to your content begins to either pay off or take its toll.

Hence, when writing content, you need to pay close attention to both its quality as well as SEO guidelines so that it becomes easier for search engine crawlers and ranking algorithms to make sense of your content for the first time, and each time your content is crawled, indexed and ranked.

How to strike a balance between SEO guidelines and quality content writing

It isn’t very difficult, actually.

Publish as much topical content as you can.

What is topical content?

Topical content is content that talks about a topic: for example, my this blog post talks about why it is important to not to neglect SEO guidelines even when you are writing quality content.

To my utmost knowledge and effort, I’m paying very close attention to the quality of my writing.

I have used the keywords “SEO guidelines” and “quality content writing” at all the necessary places including the title tag, the headline and all over the body text.

I follow this template for my own blog posts, my own web pages and also, when I’m writing for my clients.

Most of the clients, when they decide to hire my content writing services, don’t know how my process flows to accommodate both the search engine whims and the expectations of human visitors.

They just give me the topic. Or just a random list of keywords.

Then, I make sure that when I’m writing quality content, I also organize the content keeping the search engine guidelines in mind

 

The importance of quality content during the Coronavirus outbreak

importance of quality content during the coronavirus outbreak

importance of quality content during the coronavirus outbreak

Quality content has always been about being informative and helpful.

Whether you are writing content for your website or blog, or you are publishing videos and images, your content must be relevant and purposeful.

Quality content is supposed to solve problems, and what could be the greater problem of our times than the Coronavirus outbreak.

The Coronavirus outbreak is turning out to be one of the greatest human and economic tragedies of our times.

Millions are falling victim to it. Thousands are dying on daily basis.

By early April 2020, 16 million people are known to have lost their jobs just in the US.

The overall economic growth worldwide is projected to be -3%.

Two major fears during the Coronavirus outbreak are:

  1. How safe me and my family are and what can I do to keep my loved ones safe?
  2. How do I take care of my livelihood, my business or my employment?

Businesses are reorienting themselves with great speed. Old privileges of being lost. New opportunities are being found.

Outbreaks like the Coronavirus aren’t new to the world.

In one way or another, our world has constantly been besieged by different catastrophes.

The world has seen great wars, colonialism and imperialism, large-scale slavery, atomic explosions, epidemics and famines, environmental disasters, and crusades and jihads.

As a global civilization, we have survived. As individuals, some do, some don’t.

The better informed, the better educated, are in a better situation to cope with a calamitous situation compared to those who are too smug or too busy panicking and complaining about the state of affairs.

Nothing informs and educates better than content, especially in the times of the Internet.

As a business, how can you inform and educate your customers and clients?
If you have an online presence, if you have some degree of traffic on your website or blog, you already have a platform.

Don’t worry about how many people come to your website. Even if you can help a couple of people by publishing informative web pages and blog posts, you will be making a positive impact.

What about a newsletter?

Everyone can use timely information.

In normal days, you use a newsletter to promote your products or services or to engage your subscribers on an ongoing basis.

You can achieve the same even during the Coronavirus outbreak. People already know what business you are in, so you don’t need to mention that.

Whenever you come across something useful, something you feel that your subscribers can benefit from, you can publish it in your newsletter.

New trends are emerging. New patterns are being found. Curves are being flattened.

Thousands of scientists are toiling in their labs to discover the vaccine. There are stories of human triumph all around.

You can publish such information on your website along with how it is going to impact your audience.

Keep publishing helpful content on your website, blog and newsletter.
Remain in touch with people, irrespective of whether they intend to do business with you. Just as you help someone, someone will help you. This is how one civilization after another has survived.

When it comes to writing and publishing content, does quantity ultimately lead to quality?

When it comes to writing and publishing content does quantity lead to quality

When it comes to writing and publishing content does quantity lead to quality

It is often advised that instead of relentlessly writing and publishing content on your website or blog, you should focus on quality and meaningfulness.

In his latest blog post, Gary Vaynerchuck has raised a valid question, “Who decides the quantity?”

Then the blog post further asks, can quantity lead to quality?

When it comes to filling up your website and blog with quality content, this is a pertinent question to ask.

But, as an experienced content writer who routinely comes across clients who don’t want to spend much on content writing, I know the answer.

Quantity differs from person to person. It also depends on how much effort and time you’re spending on writing and publishing your content.

When a client doesn’t have a big budget, I always suggest him to focus on quality and not on quantity.

For writing for my own Credible Content Blog, I try to maintain a balance between quantity and quality, although, I wouldn’t say that when I am shifting towards quantity I compromise on quality. No, on my blog, it doesn’t happen.

I can totally understand where Gary is coming from. And I totally understand that unless you don’t bother about quantity, you don’t know how to attain quality. As they say, it is difficult to grow your business if you are counting every penny.

Again, clients who are paying for every blog post and web page, would beg to differ.

If money is not a problem, I’m totally fine with going with quantity, as long as you are not publishing trashy content that is going to get you penalized by search engines and social networking websites.

Quantity doesn’t mean writing and publishing inferior content. It just means publishing lots of content that does not require lots of research.

Take for example this blog post. I suddenly come across a post from Gary, link to it, and share a few thoughts from my side. This post doesn’t require lots of research and time. Nonetheless, my blog has new content. I would call it quantity.

Also, when you are continuously writing and publishing content for your blog or for various channels, and if you have enough time and money, you get to play around with different ideas. This is not the case if time and budget are limited.

My personal experience with my personal websites and blogs has been that quality does lead to quantity as long as you stick to the bare minimums. The bare minimum means not going overboard with keyword-centric content and not diluting your core topic.

For example, my core topic is content writing. Then it is content marketing. Digital marketing affects my business, so sometimes, I allow guest bloggers to write on digital marketing. SEO, yes, as long as it is related to content writing.

But, it doesn’t mean that I publish whatever content ideas that come to my mind. That I would call wasteful quantity.

How to prevent your emails from looking like spam

Prevent your emails from looking like spam

Prevent your emails from looking like spam

One of the biggest reasons why your email marketing isn’t working is because both your recipients and their email clients conclude that your email is spam.

There is still some scope if your recipient decides whether your email message is spam or not, but if the email client (Gmail, for example) itself takes charge, sometimes your recipient doesn’t even realize that he or she is missing your messages.

There are many ways you can prevent your email messages from looking like spam and consequently, being marked as spam both by human and machine.

Here are a few things you can do

Build your own mailing list – patience pays

For successful email marketing, nothing is better than building your own mailing list.

It takes time.

It is like building a house or a building, brick by brick.

One of the biggest benefits of building your own mailing list is that you can request your subscribers to “white list” the email ID from which they are going to receive your email updates.

When someone submits his or her email ID to your subscription form, he or she is taken to a thank you page. On this page, you can instruct the person on how to white list your email ID so that your messages are not redirected to the spam folder.

Another benefit is that when people subscribe to your updates, they are fully aware of what they are going to receive.

When you subscribe to my Credible Content updates, you are fully aware that you are going to receive updates on content marketing and content writing. So, when you get these updates, you are not caught off guard and in frustration, you don’t mark my messages as spam.

At the most, when you don’t want to hear from me, you will simply unsubscribe. Which is much better.

Don’t offer something lucrative to make people sign up for your updates

I have seen that even reputed and well-known businesses, individuals and publications use this tactic – they offer a useful e-book or a white paper in lieu of getting a new subscriber for their newsletter.

If you have an e-book or a white paper or a case study that you think might help your current and prospective customers and clients, just give it to them.

Offer them something for which they would like to subscribe to your updates, as a long-term value, not as an instant bait.

Preferably, encourage them to join your mailing list or newsletter for the quality of your content.

When you offer something lucrative, people simply sign up for your newsletter, download the e-book (or whatever you are offering for subscribing) and then unsubscribe, or simply mark your messages as spam later on when they cannot make out why you are sending them messages.

Make it very clear why they are subscribing – this is one of the best ways of preventing your email from looking like spam.

Avoid using words and expressions that are frowned upon by spam filters

Over the years, spam filters have developed a huge collection of words and triggers that they use to consign messages to the spam folder.

Expressions like “earn extra cash”, “double your income”, “make money”, “online degree”, and so on, automatically get your message marked as spam.

You can search on the Internet to find lists of words that you should avoid using, especially in the subject line.

Provide quality content through your email

Remember that people subscribe to your updates because they expect to receive some valuable information that they can use to improve their lives.

Stick to the theme you promised at the time of the signup. Continue to send quality content that is highly valuable to them.

Be regular and stick to a routine when sending out your email campaigns

Another reason why your recipients may think that you are sending them spam emails is that they lose track of who you are and what business you represent.

For successful email marketing and to make sure that your messages are not marked as spam, you need to be regular and you need to stick to the schedule.

For example, if you send out an email every Wednesday, then make sure that you send that email every Wednesday.

I have often observed with different clients that they send out emails whenever they feel like. Sometimes, they simply send one or two haphazard emails in a month. This doesn’t work.

Making sure that your email messages are not marked as spam involves lots of precautions but your content, and the way you generate your mailing list, are the most important ones.