Tag Archives: Content Writing Tips

How to generate more leads with strategic content writing?

Strategic content writing to generate hot leads

Strategic content writing to generate hot leads.

You publish content to generate new leads.

Leads can manifest in multiple forms. There are hot leads and cold leads.

Hot leads are those people who contact you for the purpose of buying from you or hiring you.

For example, if someone submits my contact form for the purpose of hiring my content writing services, that person is a hot lead.

But if someone subscribes to my newsletter, he or she is a cold lead. Or if someone shows interest in my content writing services on a social media platform but right now doesn’t hire me, he or she is a cold lead.

When you are writing and publishing content to generate more leads, you need to be careful of what type of content you are publishing.

When I had a web design website – in my previous life – I ended up attracting the wrong traffic because although I was writing and publishing lots of content and consequently, generating lots of traffic, the traffic never converted. I was not generating the right leads.

Back then I was smitten by educational content. I didn’t put my energies into explaining my services as a web designer. All my content writing consisted of teaching people how to achieve things using HTML, ASP and JavaScript (back then I didn’t know PHP, which I know now).

How to strategize content writing to generate hot leads?

You need to find out why people are searching for you, when they are searching for you.

Obviously, people who are looking to buy something, or hire someone, or use a software service, are not looking for educational content, at least not knowingly.

For example, if you are looking for someone who can help you improve your search engine rankings and you are not aware that optimized content writing can help you improve your SEO, my blog post titled 5 reasons why content writing is important for SEO can reveal something that you  don’t know.

For that matter, even a blog post like 10 SEO content writing tips for your small business can be quite helpful.

You may ask, if all I am doing is teaching people why content writing is important for SEO or how you can write content for your small business to improve your SEO by yourself, how am I generating hot leads for my own business?

Even if your writing is seemingly instructional content, you need to write in such a manner that the central message – your open for business – shouldn’t be lost.

To generate hot leads, you need to create precise web pages, landing pages and blog posts. There shouldn’t be any ambiguity. You shouldn’t club multiple messages under the same web page. When you club multiple messages, the central objective of your content is diluted and people end up getting confused.

Seriously consider search intent to generate hot leads

Not all type of search intent gets you hot leads but writing and publishing content keeping search intent in mind can definitely improve the number of hot leads your content generates.

What is search intent? You may like to read What is search intent and how knowing it improves your SEO.

Most of the information about search intent that I have published on my website and blog is about improving your search engine rankings, but writing your content centered around the appropriate search intent can also help you generate more leads.

Writing content for searcher intent helps you be with your customers and clients throughout their buyer journey.

Again I will give you my own example.

Someone is researching for ways to improve search engine rankings and comes across my blog that talks about how content writing can help you improve your search engine rankings. The person has been informed.

The search intent here is informational. The person isn’t looking for someone to hire. He or she simply needs information that can help him or her improve his or her search engine rankings.

Once a person has read my blog post on how content writing can help improve search engine rankings, he or she finds out that I provide such content writing services, through another web page or blog post. The other web page or blog post has been written keeping “commercial intent” in mind.

These days I’m getting lots of traffic for “content writer for accounting services” or “content writer for life coaching services”. These searches are carried out with commercial intent.

Accountants or accounting companies are looking for a content writer. People providing life coaching services are looking for a content writer. The intent is clear. Search traffic generates hot leads for me

On a related note: do hot leads always convert?

Not necessarily. Hot leads are people who are ready to do business with you but they haven’t yet committed.

Maybe they won’t like my samples. Maybe they won’t find my rates acceptable. Maybe after contacting me, they come across someone else who they think is a better match. There are multiple reasons why even a hot lead may not convert, but that’s a different matter.

Can you publish high quality content on a shoestring budget?

How to write high-quality content on a shoestring budget

How to write high-quality content on a shoestring budget.

Yes, you can.

When it comes to publishing high quality content on shoestring budgets, I have experienced two types of clients:

  1. Those who have a genuine problem with cash and right now, really cannot spend much money on my content writing services.
  2. Those who think that spending money on content writing is not worth it, and they must squeeze as much content as possible with as little money as possible.

The focus of the current blog post are the clients of the first category – who really need to publish high-quality content on a shoestring budget.

Frankly, if you want to publish a 2500-word blog post that is well researched, you will need to spend money on a content writer.

It is like, when you go to the Domino’s and you want to order a large pizza, you are going to have to pay for it. Cannot pay? Too bad. Find alternatives. Go for another fast food that may be equally yummy and appetizing.

When my clients do not have enough money, I don’t cut corners.

I either don’t take the assignment because sometimes even I cannot afford to work on lesser paying assignments, or I offer an alternative.

The trick is, publish as much high-quality content as possible. Do not, do not compromise on quality even if you get to publish less content. Less content does not mean bad content. It simply means less content. There is nothing wrong in that.

This is how you can publish high-quality content on a shoestring budget

Publish small blog posts and web pages

In my previous blog post titled How to start blogging right now I have written that most of the clients think that if they need to publish their blogs, they need to publish at least 1000 words.

Yes, there are definitely benefits of publishing longer pieces of content. The advantages of long form content are well proven. Long form content enjoys better search engine rankings, and it also gets shared more compared to shorter pieces of content.

But right now, in the beginning, when you are working on a shoestring budget, do not worry about publishing long form content. You cannot afford it and you don’t want to compromise on the quality of your content.

The benefits of publishing small blog posts and web pages is that you can publish them almost immediately. Instead of worrying about the number of words, you focus on the message and the quality of your content.

Deliver the central message and then be done with that.

Even if you need to pay your content writer, since your content writer will be writing smaller pieces of content, he or she will not charge much, and you will be able to collaborate with him or her within your shoestring budget.

It is not like once you have published web pages and blog posts you cannot come back to them and expand them. You can go on adding new content as and when you can afford.

For example, in the beginning you publish a blog post of just 200 words. You publish it and then submit it to the Google Search Console. It will get crawled and indexed. One important job is done.

After a month, you can add another 400 words and then resubmit your link to the Google Search Console. Now you have 600 words, and the content is crawled again.

Publish content iteratively

I have covered this topic in the above-mentioned point. Publishing content iteratively means publishing it in stages. You publish the bare-bones version for the first time and submit your link to Google.

Then you can go on visiting the link and keep on adding new content to it.

Please remember that the problem is not with how much content you have, the problem in the beginning is the lack of it.

If you keep on waiting for the time when you will be able to publish blog posts and web pages of thousands of words, you will either compromise on quality or you will go on waiting, and this will cause harm to your business.

Instead, publish module, smaller chunks of content and then let them grow over time.

Re-purpose existing content

Have you already got a few web pages and blog posts? Maybe you can take out some chunks and reuse them?

These days when I don’t get time to add new content to my blog, I randomly pick up (relevant & useful) paragraphs and sentences, make them into a quotable image, and then share the image on LinkedIn and Twitter.

Curate useful content

This was the initial essence of blogging I remember. Someone posted something, and then scores of people linked to the original piece and shared their own opinion on it. This is how blogging grew and millions of blog posts got interconnected.

There are many content segregation platforms and apps you can use to gather useful links in your industry.

I use them for gathering high-quality updates on content marketing, content writing and SEO from other blogs and websites.

I choose a link, link to it from a new blog post, and then write a few paragraphs either explaining the contents of the original link, or expressing my own opinion.

You do not always have to agree to the link that you have found. You can also disagree. For example, recently I found a link extolling the benefits of long form content and according to my experience, sometimes you can achieve the same results by publishing shorter blog posts. I wrote about that.

Just make sure that when you are disagreeing, you have a valid reason, otherwise, it becomes counter-productive.

Share quick tips and tricks about your business or expertise

Again, these tips and tricks don’t need to be very long and comprehensive.

Take for example this blog post – Content writing advice: In the beginning it is important to associate your name with what you do or offer.

I was having a conversation with a client, and it occurred to me that the advice that I was giving to him, I could also write and publish on the blog. I did. It hardly took me 10 minutes.

As I mentioned in the beginning of this blog post, some clients are simply miserly and don’t appreciate paying for good content, and some clients have a real problem. These clients know the value of high-quality content. They wouldn’t mind paying for it. It is just that right now they need to work on a shoestring budget.

 

Content writing advice: In the beginning it is important to associate your name with what you do or offer

Yesterday I was explaining this concept to one of my clients. He had sent me links to websites like Accenture and Bains and said that he wanted to emulate their writing style and terminology.

These websites have good content and copy. But they use lots of fluff and jargon. They can do that. They are known brands. Even if they indulge in abstract content writing, people know what these companies do.

When you are a new business, it is very important that your message is unambiguous.

For example, I can throw around big and impressing words on my website, but by the end of the day, I am providing content writing services, or copywriting services for marketing purposes. These terms are important for me. These terms are also important for clients looking to hire a content writer or a copywriter.

Once you have built a brand for yourself, once people know what you do (you do not need to tell what Google does), you can be creative with your language, but for the time being, when you are a new business, use exactly the words and expressions that convey what you do and what you deliver.

How to define your KPIs for targeted content writing

How to define your KPIs for targeted content writing

How to define your KPIs for targeted content writing?

KPIs stand for key performance indicators – they “indicate” whether your efforts are performing in the right direction or not.

Your biggest key performance indicator is the increase in your sales. But this KPI is made of scores of smaller KPI’s and this KPI cannot be attained unless you focus on numerous smaller KPIs.

Many content writing efforts do not pay off because people want to achieve everything with a single piece of content. They want to publish a few web pages or blog posts and then they want to generate business.

Surprisingly, every person who knows a thing or two about doing business knows the importance of lead nurturing – how you bring your prospective customer in your sales funnel and then, systematically, you lead him or her to the final act – purchasing.

But somehow, they tend to forget this when writing (or getting written) and publishing content on their websites.

When writing a particular web page, the focus should be on the immediate objective – what do you want to achieve by publishing this particular piece of content? What singular action do you want people to take after reading your web page?

Recently I published a book titled This Is How I Built My Content Writing Business; if I write about this book on my blog, do I just focus on prompting people to read the preview, purchase the book, or if they need to, they can also hire me as their content writer?

If I try to pack everything into a single blog post, it dilutes the focus and, even if the readers do not realize it, ends up confusing them. They may read the blog post, but a majority of them will leave without doing anything.

Continuing with the example of the book, if I decide to write a blog post on my book, what could be the key performance indicators?

  • Purchase my book
  • Read the preview
  • Download a free copy

There can be many more KPIs, but let us focus on these three KPIs.

I should not try to club all these three KPIs in a single blog post.

If I want to encourage people to read the preview, I should just talk about the benefits of reading the preview. I should talk about what the preview contains and how they are going to benefit after reading the preview.

rEAD THE PREVIEW OF MY BOOK

Read the preview of my book

When I am trying to convince people into reading the preview, I do not need to pressurize them into considering the option of buying it. If they want to buy it, they are going to buy it and I do not need to tell them. There is a “Buy” link on the preview page.

Therefore, if my KPI is getting the maximum number of people to read the preview, I must focus on that.

Similarly, if I want the maximum number of people to buy my book, I need to write in such a manner that I convince them into buying. I shouldn’t mention the fact that they can also read the preview.

Top image source: Shopify

5 Strategies That Anyone Can Use to Improve Their Writing Skills

5 strategies to improve your writing skills

5 strategies to improve your writing skills.

It’s often assumed that only certain people are able to have quality writing skills; this assumption is far from the truth. We all can progress overtime by working on our weaknesses. There are plenty of useful strategies that can be used to improve your writing skills. By using these 5 strategies, you will start to progress as a writer.

1. Reading

Dedicating time to read each day is a great first step. Even taking just five to ten minutes to read daily can be highly beneficial.

Those who regularly read tend to have stronger writing skills.

This is because they are interacting with new vocabulary, writing styles, and content.

Before trying to make reading a part of your routine, choose a book, magazine, or another piece of writing that interests you.

A main reason why many people don’t enjoy reading is because they haven’t found a genre of writing they love.

If you are interested in becoming a regular reader, go on a trip to your local bookstore/library and take your time to explore the options.

2. Practice

It may be obvious, but to improve your writing skills, you have to practice.

Writing practice doesn’t have to be specific. All you need to do is write as much as possible.

You’ll be able to improve at a quick pace as a writer if you practice frequently.

One day you may just want to journal, and on other days you may want to try out worksheets with instructions on what to write.

Setting aside time each day to write is a useful habit to build.

3. Editing

Perfecting and fixing errors in pieces of writing is what is known as editing.

Many individuals make the mistake of not taking editing seriously.

Editing is one of the best strategies you can implement in order to improve your writing skills.

Sometimes editing takes hours depending on the writing length.

Think of all the time that goes into editing as an investment. Becoming acquainted with editing strengthens one’s writing skills. This is because editing includes close analysis and dissection of your individual writing style/skills.

While we edit our writing pieces, we can discover what errors we repeatedly make.

Those who neglect thorough editing will struggle to catch their writing flaws.

Once you know what mistakes you make while writing, you can work on fixing and understanding those errors.

4. Inspiration

It’s likely that most people have experienced a lack of inspiration when it comes to writing.

Individuals who write for a living usually encounter the phenomenon “writer’s block” at some point in their career.

Casual writers also can face writer’s block; the chance of this issue occurring increases when people are just getting into writing.

If you are struggling to have a writing inspiration, there are sources you can access to help you overcome writer’s block.

Reflect on what inspires you in other aspects of your life. What music do you listen to? Do you have strong opinions on certain topics?

Accessing emotions and thoughts on passions, hobbies or interests is a great way to seek inspiration.

If this strategy doesn’t work for you, it’s time to find authors you like. Authors have inspired and helped new writers for centuries. When you find a book or series you love, take some inspiration from that author.

Don’t copy their work of course, but use their content to push you to create your own.

For example, maybe you like an author’s use of dark settings. You can try to incorporate darker settings into your writing as well.

Remember, inspiration shouldn’t be forced, but these two strategies can help you overcome creation struggles.

5. Learn From Others

Each day all of us learn something new.

Learning helps people grow and develop during all life stages.

If you want to become a better writer, don’t be afraid to ask others for help.

Taking writing classes and workshops are two ways you can learn from others.

If you decide to select one of these options, engage as much as possible with your teachers to optimize your learning.

If writing classes don’t appeal to you, try learning from the strong writers that you already know personally.

If you have a friend, relative, or partner who is a skilled writer, ask them if they can give you advice.

By showing interest in learning from others, you do yourself a huge favor.

Testing Out These Strategies

These strategies are great for beginner writers, and the individuals who want to sharpen their skills. Some of these strategies may work for some and fail to help the others. The best thing to do is to try one strategy you believe will best benefit you in your journey to improve your writing skills.